At G2, we continue to embrace artificial intelligence (AI) by finding ways to work smarter and bringing new innovations to the market...
Assets are essential to the business equation.
In this article: TikTok's uncertain future could reshape brands’...
Stay home for Black Friday this year. Forget waiting until Cyber Monday. Pop your leftovers in the...
Vendor partnerships and outsourced products and services are hallmarks of a modern business.
One of the most significant motivators for employees is often—if not always—money.
Reddit is seen as the "front page of the internet," where you can find anything from breaking news...
We often think of artificial intelligence (AI) as a tool for automating tasks or crunching numbers....
Creativity is the new currency.
Did you know that tracking career transitions could help you sell more?
Social media encourages people to both create and share content.
When I walked into my Design 101 class sophomore year of college, I thought I knew everything I...
Paintings and potraits have always known to be tell-tales for everyone.
Nonprofit web design isn’t something your organization should overlook.
Graphic design is the essence of visual representation.
Every digital and physical production benefits from 3D models used in animation, video game...
Rome wasn’t built in a day, and neither are Pinterest Homes.
How many hours have you spent saving reference pictures and creating Pinterest boards?
Capturing moments or creating them? The power is in your hands Capturing and sharing images has...
User experience (UX) can make or break your brand.
The business world is made of little experiences that shape customer centricity — a quick reply to...
Tired of the complex and endless cycle of integrations and reintegrations? Are they standing in the...
Ever felt like your words were lost in the vast ocean of online content?
As more readers turn to digital devices for their reading experiences, ebooks have become an...
One of the most efficient channels for communication, both inside and outside of an organization,...
The purpose of starting a business is to solve a problem.
Ever find yourself caught in the never-ending "bureaucracy" of marketing processes? Leads slip...
When I think of integration, I picture a well-oiled machine.
Email is one of the most powerful tools for connecting with potential customers. It allows sales...
In simple terms, a contract is a promise.
There’s a particular character in the sales story who can effortlessly instill fear in even the...
For experience-based businesses, ticket sales are the fuel that keeps the engine running. They’re...
Given the choice between a higher-priced product with quality reviews and a lower-priced product...
Since the arrival of ChatGPT in late 2022, AI has revolutionized productivity and reshaped how we...
For every interaction, there is an equal and opposite reaction.
Personalizing your B2B sales strategy connects you with your customers and drives better sales.
Selling SaaS is not a sprint; it’s a marathon.
One of the most significant motivators for employees is often—if not always—money.
All good things must come to an end, but all bad things must end quicker.
With billions of emails sent daily, spam filters have become increasingly sophisticated, making it...
Cover letters aren't dead, but they are evolving.
From bad acting to boring content, training videos can sometimes get a bad reputation.
Slack is changing how companies communicate with their employees and help their customers.
Making financial reporting simple and affordable can feel like a distant dream to many small...
Workplaces today are becoming more diverse than ever before, bringing together a rich tapestry of...
Plagiarism isn’t an academic word that disappears once you graduate.
Stay home for Black Friday this year. Forget waiting until Cyber Monday. Pop your leftovers in the...
Vendor partnerships and outsourced products and services are hallmarks of a modern business.
Reddit is seen as the "front page of the internet," where you can find anything from breaking news...
We often think of artificial intelligence (AI) as a tool for automating tasks or crunching numbers....
Social media encourages people to both create and share content.
I have been hooked on ChatGPT from day one.
The zero-sum game between cyber adversaries and defenders is now becoming lopsided.
Whether you’re a marketer or software developer, you've probably heard of “database”.
From market trends to competitor analysis to customer behavior, data drives critical decisions in...
Here at G2 Crowd, one of our company values is to “work with joy.”
Personalizing an email can mean many different things, from simply addressing a prospect using...
A customer contacts your helpline and, instead of asking for a solution to a problem they are...
How much research do you do before making an online purchase? How many reviews do you read and how...
Expense management software: It’s everywhere.
For anyone in the digital business world, it was nearly impossible to avoid General Data Protection...
Smarketing (n): When sales and marketing work together in perfect harmony.
While planning your event is important, you can't forget the element of promotion.
Public relations is a complex industry often misconstrued.