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Industry Insights
Why B2B Deals Stall After the AI Shortlist: Winning the Internal Approval in 2026
Getting onto the shortlist used to be the hard part of a deal. Today, it is the easy part. The hard part moved downstream, into the...
by
Sidharth Yadav
![Transparency in B2B Branding with Focus Lab’s Bill Kenney [Video]](https://learn.g2.com/hubfs/G2CM_FI1124_Learn_Article_Images-%5BProfessional_Spotlight_Bill_Kenney%5D_V2a.png)
Transparency in B2B Branding with Focus Lab’s Bill Kenney [Video]
If people can’t trust you, then what’s the point?
by
Alexandra Vazquez
How Demand Gen Teams Spot and Close Competitive Gaps Before Deals Slip Away
Your pipeline is down, and you're about to fix the wrong problem.
by
Kamaljeet Kalsi
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The Demand Gen Playbook for Getting Found in AI Search
Demand gen runs on signals. A form fill, an ad click, a webinar registration — that's how leads get...
by
Kamaljeet Kalsi
Why Your Deals Are Being Shaped Before Your Reps Enter the Room
Ninety-four percent of buying groups have already picked their preferred vendor before they speak...
by
Sidharth Yadav
How AI Has Redefined the Rules of Brand Discoverability, and What CMOs Must Do Now
Open an AI search chat window. Type the question your best prospect is typing right now: “What's...
by
Sidharth Yadav
Your Buyers Are Using AI to Find Software. Here's What They're Trusting.
According to the G2 2026 AI Search Insight Report, 51% of B2B software buyers now start their...
by
Kamaljeet Kalsi
What the #1 HR Software on G2 Reveals About the Future of Workforce Platforms
HR software is one of the most crowded categories in B2B tech.
