Building a Prospecting Motion: How to Outreach Like a Pro
Productivity

Building a Prospecting Motion: How to Outreach Like a Pro

The core responsibility of business development is to generate a pipeline of new business opportunities. For teams looking to close...

by Felipe Torres
DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion
Productivity

DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion

People are complex. People are complicated. 

by Amber Pandya
10 Email Marketing Strategy Tips from G2's Own Email Expert
Marketing

10 Email Marketing Strategy Tips from G2's Own Email Expert

So, you’ve used G2 to find the best email marketing software for your...

by Phil Newton
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11 Common Types of Sales Objections Raised by Prospects

Guest Post

11 Common Types of Sales Objections Raised by Prospects

Objection! Your Honor, leading the witness.

by Itamar Gero
How to Write a Resignation Letter (+ Free Template!)

Productivity

How to Write a Resignation Letter (+ Free Template!)

All good things must come to an end, and all bad things must come to an end quickly.

by Grace Pinegar
7 Steps to Future-Proof Your MSP Business and Stay Relevant

Guest Post

7 Steps to Future-Proof Your MSP Business and Stay Relevant

Businesses, big and small, operate with flexibility and speed that couldn’t have been imagined even...

by Radhika P Nair
Website Personalization 101: How to Make Visitors Feel Valued

Guest Post

Website Personalization 101: How to Make Visitors Feel Valued

Give a little TLC to your brand audience.

by Ben Johnson
Customer Service Automation: Put Everyday Support on Autopilot

Guest Post

Customer Service Automation: Put Everyday Support on Autopilot

Most aspects of our life can be automated today, and customer service is no exception. 

by Mateusz Baranowski
Brand Consistency Is a Must. Here's What You Need to Know

Guest Post

Brand Consistency Is a Must. Here's What You Need to Know

A seamless brand experience is everything in today's hybrid world. 

by Julia Schonrock
What Is E-Commerce Automation? How It Unites Efficiency and CX

Guest Post

What Is E-Commerce Automation? How It Unites Efficiency and CX

Great customer experience (CX) always drives revenue.

by Dylan Long
Top 6 SaaS Trends to Keep an Eye On in 2023

Guest Post

Top 6 SaaS Trends to Keep an Eye On in 2023

When it first came on the scene in the 1990s, software-as-a-service (SaaS) was a means to...

by Arijit Bose
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20+ Graphic Design Statistics That You Should Know Now

Design

20+ Graphic Design Statistics That You Should Know Now

Graphic design is the essence of visual representation.

by Prajnadip Pal
11 Best Free Floor Plan Software for 2022

Design

11 Best Free Floor Plan Software for 2022

Prepare to be floored.

by Aayushi Sanghavi
42 Must-Have Features for Your Business Website in 2021

Design

42 Must-Have Features for Your Business Website in 2021

Have you ever completed a jigsaw puzzle?

by Grace Pinegar
9 Types of Graphic Design Your Team Needs to Know About

Design

9 Types of Graphic Design Your Team Needs to Know About

In school, you'll often learn that graphic design is all about making things look pretty.

by Kai Tomboc
History of Infographics: Cave Symbols to Interactive Visuals

Design

History of Infographics: Cave Symbols to Interactive Visuals

Ancient storytellers already understood that pictures are worth a thousand words – from depictions...

by Kai Tomboc
Captivate Your Audience With Visual Branding

Design

Captivate Your Audience With Visual Branding

Visual branding is of extreme importance for any business in multiple ways.

by Angela Ash
Striking Visual Storytelling Rules to Set Your Brand Apart

Design

Striking Visual Storytelling Rules to Set Your Brand Apart

Do you want your visuals to set your brand apart from the competition?

by Chloe West
5 Nonprofit Website Design Elements You Should Include

Design

5 Nonprofit Website Design Elements You Should Include

Nonprofit web design isn’t something your organization should overlook.

by Murad Bushnaq
9 Graphic Design Mistakes to Avoid, According to the Experts

Design

9 Graphic Design Mistakes to Avoid, According to the Experts

Here’s the thing about design: it’s either good or it's meh.

by Masooma Memon
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Website Personalization 101: How to Make Visitors Feel Valued

Guest Post

Website Personalization 101: How to Make Visitors Feel Valued

Give a little TLC to your brand audience.

by Ben Johnson
Brand Consistency Is a Must. Here's What You Need to Know

Guest Post

Brand Consistency Is a Must. Here's What You Need to Know

A seamless brand experience is everything in today's hybrid world. 

by Julia Schonrock
What Is Advocacy Marketing? Let Your Customers Speak for You

Guest Post

What Is Advocacy Marketing? Let Your Customers Speak for You

Customers expect a frictionless, personalized experience.

by Ajit Narayan
What Is E-Commerce Marketing? 13 Tips to Attract More Customers

Guest Post

What Is E-Commerce Marketing? 13 Tips to Attract More Customers

E-commerce marketing helps your business grow, increases sales, and builds brand awareness. 

by Piyush Shah
The Evolution of Competitive Intelligence in SaaS

Marketing

The Evolution of Competitive Intelligence in SaaS

Competition is one of the critical components of life on Earth.

by Stephen Hoops
5 Reasons to Register for Reach 2022: Best in SaaS

Marketing

5 Reasons to Register for Reach 2022: Best in SaaS

There’s no denying that 2022 has brought unique challenges to overcome and steep hurdles to jump.

by Mara Calvello
G2 + ZoomInfo Offers More Precise Ways to Target Buyers

Marketing

G2 + ZoomInfo Offers More Precise Ways to Target Buyers

When it comes to data, less is more, right?

by Stephen Hoops
7 Key Benefits of Using Marketing Automation in 2023

Guest Post

7 Key Benefits of Using Marketing Automation in 2023

When it comes to marketing, personalization is everything. 

by Connie Benton
12 Reasons Your Email Deliverability Suffers and How to Fix It

Guest Post

12 Reasons Your Email Deliverability Suffers and How to Fix It

Most people send emails under the general assumption that they’ll be delivered.

by Antonio Gabric
View All Marketing
What Is E-Commerce Automation? How It Unites Efficiency and CX

Guest Post

What Is E-Commerce Automation? How It Unites Efficiency and CX

Great customer experience (CX) always drives revenue.

by Dylan Long
Top 6 SaaS Trends to Keep an Eye On in 2023

Guest Post

Top 6 SaaS Trends to Keep an Eye On in 2023

When it first came on the scene in the 1990s, software-as-a-service (SaaS) was a means to...

by Arijit Bose
The Impact of E-Commerce Inflation on Buying and Consuming Habits

Guest Post

The Impact of E-Commerce Inflation on Buying and Consuming Habits

Concerns about inflation have greatly affected competition in e-commerce. 

by Melike Ulaman
CEOs Aren't Making the Most of G2 (And Why It Matters)

Sales

CEOs Aren't Making the Most of G2 (And Why It Matters)

When you only have a hammer, everything looks like a nail.

by Stephen Hoops
How to Create an Effective Product-led SaaS Pricing Strategy

Sales

How to Create an Effective Product-led SaaS Pricing Strategy

Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS. 

by Bryan Belanger
CRM for SMBs: Tying Sales and Marketing Together

Guest Post

CRM for SMBs: Tying Sales and Marketing Together

It’s no surprise that when each of your departments work together you deliver a more cohesive...

by Alessandra Gyben
Automotive Digital Retailing Ensures Seamless Car Buying

Guest Post

Automotive Digital Retailing Ensures Seamless Car Buying

Automotive digital retailing platforms make car buying better for customers online and in the...

by Joe Karnes
A Brief History of CRM: How We Got Here and What's Next

Guest Post

A Brief History of CRM: How We Got Here and What's Next

Customer relationship management (CRM) is a mission-critical technology for almost every business...

by George Brontén
Why You Need to Prioritize Your Salespeople's Mental Health

Guest Post

Why You Need to Prioritize Your Salespeople's Mental Health

Sales is now synonymous with crushing goals, hitting quotas, and conquering KPIs. 

by Ashitha Jayaprakash
View All Sales
How to Write a Resignation Letter (+ Free Template!)

Productivity

How to Write a Resignation Letter (+ Free Template!)

All good things must come to an end, and all bad things must come to an end quickly.

by Grace Pinegar
Building a Prospecting Motion: How to Outreach Like a Pro

Productivity

Building a Prospecting Motion: How to Outreach Like a Pro

The core responsibility of business development is to generate a pipeline of new business...

by Felipe Torres
How to Find Your Perfect Data Combination Using Alternative Data

Productivity

How to Find Your Perfect Data Combination Using Alternative Data

Almost every single day, you interact with data (even if you don’t realize it!). 

by Julia Lynch
Traffic-Focused Engineering at G2: A Front-Row Seat to Google's Ranking Algorithm

Productivity

Traffic-Focused Engineering at G2: A Front-Row Seat to Google's Ranking Algorithm

The impact that worldwide adoption of internet usage has had on the modern business world is...

by Ross Briggs
DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion

Productivity

DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion

People are complex. People are complicated. 

by Amber Pandya
Creating a Hybrid Work Culture Is Hard. Here's How to Do It Right

Guest Post

Creating a Hybrid Work Culture Is Hard. Here's How to Do It Right

The workplace of today looks very different from that of a few years ago. The option for employees...

by Max Chopovsky
How to Stop Your Business Emails from Landing in Spam

Guest Post

How to Stop Your Business Emails from Landing in Spam

Nearly half of all emails are spam. Chances are some of your emails are spam, too. 

by Tessa Smalley
The Great Resignation: Has Anything Changed and Will It Ever End?

Productivity

The Great Resignation: Has Anything Changed and Will It Ever End?

If you work in HR, lead people, manage people, or had to hire people anytime in the last two years,...

by Priti Patel
8 Best Practices to Help You Master Email Communication

Guest Post

8 Best Practices to Help You Master Email Communication

Email is an integral part of today’s culture, both at work and at home. 

by Thomas Yuan
View All Productivity
7 Steps to Future-Proof Your MSP Business and Stay Relevant

Guest Post

7 Steps to Future-Proof Your MSP Business and Stay Relevant

Businesses, big and small, operate with flexibility and speed that couldn’t have been imagined even...

by Radhika P Nair
Customer Service Automation: Put Everyday Support on Autopilot

Guest Post

Customer Service Automation: Put Everyday Support on Autopilot

Most aspects of our life can be automated today, and customer service is no exception. 

by Mateusz Baranowski
What Is a CMS? How to Choose One That Fits Your Needs

Tech

What Is a CMS? How to Choose One That Fits Your Needs

Content is the reigning king of marketing, and I don’t see that changing anytime soon.

by Mara Calvello
What Is Alert Fatigue? 4 Ways to Mitigate It and Prevent Burnout

Guest Post

What Is Alert Fatigue? 4 Ways to Mitigate It and Prevent Burnout

Beep, beep, ding, ding – the origins of alert fatigue.

by Paul Hadjy
G2 CEO Reflections: The State of European SaaS

Tech

G2 CEO Reflections: The State of European SaaS

As we continue through a global economic downturn, every industry is faced with a set of challenges...

by Godard Abel
NFT Launch Strategy: How to Enter the Booming NFT Market

Guest Post

NFT Launch Strategy: How to Enter the Booming NFT Market

The non-fungible token (NFT) market is on the rise, with different projects serving as fuel despite...

by Yurii Filipchuk
Privacy Automation 101: Control User Data and Increase ROI

Guest Post

Privacy Automation 101: Control User Data and Increase ROI

Today, businesses have unprecedented access to personal data.

by Tom Orbach
Proactive Anti-Fraud in Cyber Resilience: Why Is It Important?

Guest Post

Proactive Anti-Fraud in Cyber Resilience: Why Is It Important?

In today's ecosystem, losses at the hands of enterprising scammers are as inevitable as the...

by Gergo Varga
What Is Mixed Reality? The Better Side of Technology

Tech

What Is Mixed Reality? The Better Side of Technology

The hopscotch of realities.

by Shreya Mattoo
View All Tech

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