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I’ve been working in content marketing for over four years, and in that time, I’ve had the chance to dive into almost every aspect of digital marketing—SEO, social media, email campaigns, and everything in between. Each project taught me something new, but one area that really caught my attention was affiliate marketing.
Affiliate marketing is fun, but then you realize how much time you’re spending on tracking links, managing commissions, and switching between different platforms just to keep everything running.
When I first started, I thought all I needed was a few good partnerships and some well-placed links. But as my affiliate efforts grew, so did the complexity. Suddenly, I was buried in spreadsheets, struggling to track clicks, conversions, and payouts. That’s when I realized: I needed to upgrade to the best affiliate marketing software.
So, I went down the rabbit hole, reading up thousands of G2 reviews on some of the most popular affiliate marketing programs to see which ones actually made a difference. I prioritized tools that simplified tracking and automated payouts and ultimately helped me make the process easier. Now, after plenty of reading and digging through reviews, I’m sharing my top picks. Whether you’re a content marketer like me, a blogger, or a business owner looking to grow your affiliate income, these software solutions can make a huge difference.
Let’s dive into my top picks for the best affiliate marketing software.
*These affiliate marketing tools are top-rated in their category, according to G2 Grid Reports. I’ve also added their monthly pricing to make comparisons easier for you, except for the ones not available publically.
Affiliate marketing can be incredibly rewarding, but without the right tools, it can also feel overwhelming. When I first started managing affiliate programs, I quickly realized that keeping track of commissions, monitoring performance, and optimizing content wasn’t as simple as just adding links. I needed software that could streamline everything—so I could focus on growing my revenue instead of getting lost in admin work.
That’s where the right affiliate marketing software makes all the difference. Some tools help you track referrals with precision, while others automate payouts, provide deep analytics, or make link management effortless. With the right software, you'll spend less time on manual tracking and more time optimizing the strategy.
As I explored different platforms, I read up on features like real-time reporting, multi-channel tracking, automation, and integrations with content management systems.
I shortlisted the top tools using the latest G2 Grid Report. Then, I used AI-driven research to analyze user sentiment about the top solutions, software updates, marketer preferences, and common challenges to ensure these recommendations are as accurate and helpful as possible.
I also consulted fellow marketers with hands-on experience and validated their insights using verified G2 reviews. The screenshots featured in this article may be a mix of those obtained from the vendor’s G2 page or publicly available material.
Each tool on this list is reliable, easy to use, and built to help affiliate marketers effortlessly track, manage, and optimize their earnings. My research and analysis is based on real-time buyer sentiments and the proprietary G2 scores offered to each one of these voice recognition solutions.
When I first started exploring affiliate marketing software, I realized how much these tools could simplify the process. But with so many options available, I needed to dig deeper to figure out what actually matters, whether I was managing a full-scale business, running a side hustle, or simply tracking affiliate links as a freelancer.
I won’t lie; finding the right software wasn’t easy. Some platforms look great on paper but lack essential features, while others are packed with irrelevant tools. Through the help of G2 reviews, I identified the most important features that truly impact performance, usability, and earnings.
If you’re looking for the best affiliate marketing software, here’s what to keep in mind:
I researched and evaluated over 20 affiliate marketing software programs and finally narrowed down the best 7 based on their reviews, features, and ease of use.
To be included in this category, a solution must:
*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.
From what I’ve seen in G2 reviews, impact.com stands out for making affiliate campaign management feel far less tedious. One of the most frequently praised features is its intuitive interface—users often say that creating custom links is fast and straightforward, which helps save time and reduce friction during setup.
Another aspect that gets consistent appreciation is the wide selection of reputable brands available for partnership. For content creators, that variety makes it easier to find collaborations that genuinely fit their niche. The platform’s detailed analytics and reporting tools also earn high marks. I’ve come across several mentions of how easy it is to track performance and make data-driven optimizations. Benchmark reports, in particular, are seen as valuable for understanding not just individual partner success, but also how campaigns stack up across the industry.
The Creator platform also receives positive feedback for simplifying influencer marketing workflows. Reviewers point out that it brings structure and clarity to campaigns that were previously scattered across multiple tools, making it much easier to manage everything in one place.
Another area where impact.com receives a lot of praise is its account management and support team. Reviewers often describe them as proactive, responsive, and deeply invested in customer success. I’ve seen multiple users mention that the team not only listens to feedback but actually implements suggestions—something that really speaks to their focus on continuous improvement.
That said, the platform isn’t without its drawbacks. The reporting and billing systems are frequently cited as areas that could be more intuitive. With so many different reports available, users sometimes struggle to find the specific data they need. The billing section, in particular, is noted for being a bit clunky when it comes to tracking payments or invoices.
Platform performance also shows up in a few critical reviews. While generally reliable, some users mention occasional slowdowns—especially when navigating partner contracts or pulling detailed reports. There have even been isolated instances of reports crashing mid-use, which can be frustrating in time-sensitive situations.
Another point that comes up is payment speed. A few reviewers noted that transfers to bank accounts felt slower than expected, particularly compared to other affiliate platforms.
Still, despite these hiccups, impact.com continues to stand out as a powerhouse in the affiliate marketing space. Between its robust toolset, strong support structure, and regular platform enhancements, many users feel the overall experience more than outweighs the platform’s quirks.
"Impact.com provides an intuitive platform for managing affiliate campaigns. The ability to create custom links quickly and efficiently is a huge plus. I also appreciate the wide range of well-known brands available to work with, many of which align perfectly with my niche as a content creator. The platform’s analytics features make it easy to track performance and optimise campaigns."
- impact.com Review, Leyla P.
"Impact.com's slow customer support, payment processing delays, and occasional onboarding difficulties are significant drawbacks, along with a steep learning curve for new users and a lack of transparent pricing."
- impact.com Review, verified user.
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PartnerStack often gets recognized as a true all-in-one platform for managing affiliate programs, influencer collaborations, and broader partnership networks. From what I’ve seen in G2 reviews, many users appreciate how user-friendly the interface is—it makes tracking sales, monitoring partner performance, and analyzing campaign data feel approachable, even for those new to partnership management.
Integration is another area where the platform shines. I’ve come across feedback highlighting how easy it is to connect PartnerStack with other marketing tools and CRMs. Adding new affiliate programs is reportedly a quick, straightforward process—just a few clicks and you’re up and running. The dashboard itself is frequently described as clean, intuitive, and packed with features that give users the flexibility to manage their efforts without feeling overwhelmed.
Another thing reviewers seem to enjoy is how frequently new affiliate opportunities become available. The platform seems to stay fresh, offering users a steady stream of programs to explore and partner with—something that’s especially appealing for marketers looking to scale their reach across different verticals.
One thing that consistently comes up in G2 reviews of PartnerStack is how reliable the commission tracking system is. Users often mention that the transparent reporting helps them monitor earnings across multiple programs with ease. A feature that gets a lot of love is the ability to create custom affiliate links—reviewers say it makes performance tracking feel more strategic and tailored, which adds a layer of control many platforms don’t offer.
That said, there are some pain points. Commission clearance times are a common frustration, with several users noting that payouts can take up to a month or longer. Communication with affiliate managers also seems inconsistent—some users have reported slow responses, which can be a hurdle when timely support is needed. The partner onboarding process has been described as more complex than expected, especially when compared to more direct or self-serve affiliate programs.
Integration is another area where feedback is mixed. While the documentation is thorough, reviews suggest that CRM, payment, and website integrations often require coordination across multiple teams. In some cases, setup has stretched over several weeks. Post-integration support also tends to taper off, which has been disappointing for users expecting more consistent follow-up from the customer success team.
Still, PartnerStack is generally seen as a dependable platform for managing and scaling affiliate marketing programs. For those looking for a tool that balances functionality with flexibility, it continues to be a solid choice despite a few bumps along the way.
"Any business interested in affiliate marketing in any of its forms needs to match companies that fit into their business model. PartnerStack's dashboards are easy to use, as is implementing new programs. All it takes is filling out a form and a few mouse clicks! The number of features within the platform will usually be more than enough and you can use those features differently with different programs. As affiliate programs are added all the time, it is always a good idea to frequently use the platform to find the opportunities that you need. Integrations with other marketing technology are easy as well, and if you have any issues, a contact to Customer Support is all it takes. There are experts on the solution and communicate is a very professional way."
- PartnerStack Review, Michael M.
"The payout is kinda slow and takes about a month or two. Apart from that, the affiliate managers of these brands on Partnerstack are slow to respond."
- PartnerStack Review, Musthaq H.
From what I’ve seen in G2 reviews, Awin is a platform that resonates with experienced affiliate marketers thanks to its blend of affordability and advanced capabilities. One thing that consistently gets mentioned is the low setup cost. For many users, this makes Awin an attractive starting point without requiring a large upfront investment—especially helpful for those launching or scaling their programs.
The toolset also earns high marks. Users often highlight Awin’s comprehensive suite of affiliate marketing tools, including intuitive reporting dashboards that deliver detailed, real-time insights. Many reviewers say the reports strike the right balance—offering the depth needed for strategic decision-making without being overly complex.
The platform’s global publisher network is another strong point. I’ve seen several users mention how easy it is to find and connect with brands and advertisers that align with their niche. The link generation process is also seen as smooth, and developers appreciate the API access for pulling performance data directly into their own systems.
Since Awin is cloud-based, reviewers say it’s easy to manage campaigns from anywhere. This flexibility is often called a game-changer for marketers who are managing multiple programs on the go or working with global partners across time zones.
One feature that gets a lot of praise in G2 reviews is the dedicated account management. Many users mention having account managers who go above and beyond—offering personalized support, campaign insights, and optimization tips that make a real impact on performance. That level of hands-on guidance isn’t always standard, so it stands out as a key benefit.
That said, the overall support experience can be inconsistent. Some reviewers note delays in response times, incomplete answers, or outdated documentation that complicates technical integrations. There’s feedback suggesting that internal coordination across support teams could be tighter—especially when users are trying to troubleshoot more complex issues.
The platform’s interface also comes up as a point of frustration. While the tools are robust, the navigation can feel clunky, with too many submenus and layers that make it harder to find what you’re looking for quickly.
Shopify integration, in particular, has been mentioned as an area needing improvement. It’s not always a plug-and-play experience—some users have reported needing to go through extra steps or workaround solutions to get it functioning correctly.
Despite these drawbacks, Awin is still viewed as a strong affiliate marketing platform. The combination of advanced tools, global reach, and dedicated account support makes it a valuable choice—especially for users who are willing to work through the learning curve.
"AWIN has low setup costs, exceptional customer support, and a comprehensive tool suite that makes affiliate marketing easy to manage and scale. Their intuitive reporting, real-time tracking, and seamless integrations provide valuable insights, while the global publisher network ensures strong opportunities for growth. AWIN strikes the perfect balance between accessibility and advanced features, making it a top choice for advertisers and publishers."
- Awin Review, David D.
"Support is sometimes slow and complicated. The different resorts don't talk to each other, and it seems they're missing information in their CRM - if they even have one. Some of the documentation about the platform and technical Integration is outdated and overly complicated. A lot of the stuff is broken down into submenus, which makes it confusing."
- Awin Review, Benjamin V.
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Rakuten Advertising earns a lot of praise in reviews for its strong agency support. Many users highlight the value of monthly agency newsletters, often describing them as packed with insights and partnership opportunities. Their conferences also get positive attention—reviewers say they’re well-organized, intimate, and great for authentic networking, which isn’t always easy to find in large-scale affiliate events.
In terms of usability, Rakuten Advertising is frequently described as one of the most intuitive affiliate networks out there. I’ve seen plenty of mentions of the platform’s clean layout and clearly defined sections, which help users save time and avoid digging around for data. Tasks like uploading banners, generating text links, onboarding new publishers, and tracking performance are noted as straightforward and efficient.
The platform’s reporting tools also stand out in feedback. Users appreciate how easy it is to access detailed performance metrics without getting bogged down in clunky dashboards. Subnetwork transparency is another feature that gets high marks—paired with responsive, insight-driven agency-side contacts, it’s a combination that helps brands stay informed and in control.
Setting up Rakuten Advertising for new affiliate programs—or even migrating existing ones—seems to be a smooth process, based on what I’ve seen in user reviews. Many agencies note how efficient it is, to the point where some now manage the majority of their client programs through Rakuten without hesitation.
That said, the commission structure comes up as a point of friction. Several users mention that the commission rules aren’t very flexible, which can make some programs feel less competitive. The lack of customization slows things down, particularly when quick adjustments are needed to align with campaign changes or partner negotiations.
While the platform is generally user-friendly, a few interface quirks have been flagged in reviews. Some users describe the UI as clunky in places, with certain navigation flows that feel unintuitive. Login issues—like repeated password resets or unexpected changes after platform updates—have also been noted as minor but recurring annoyances.
Still, Rakuten Advertising is widely seen as a reliable choice for affiliate marketing. With standout agency support, strong reporting tools, and a broad publisher network, the overall experience is one that many reviewers say outweighs the occasional UI hiccups or policy limitations.
"Rakuten Advertising is by far the easiest affiliate network of the many i've used in my time in the field. The platform is laid out in such a way that it is very easy to find what you're looking for, onboard publishers, create links and assets, and track performance. Their modernized reporting makes finding even the deepest of info a breeze. Subnetwork transparency was a game changer. RA also gives you the best agency side contacts, who provide detailed new information on a regular basis and are extremely responsive to questions and concerns. It is also extremely easy to set up RA for a new affiliate client or Migration. For all of this, we now operate a large majority of our clients on Rakuten."
- Rakuten Advertising Review, verified user.
"The commission rules- they are not flexible and it's hard to have different levels of commission for different partners- you have to default to the lowest commission as your baseline, which is difficult and makes the program look unattactive. I also wish you could cancel more than 50 order IDs at a time."
- Rakuten Advertising Review, Teresa G.
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Referral Factory stands out in reviews as a go-to tool for businesses looking to scale through referral marketing. Many users highlight how easy it is to set up and launch campaigns, making it especially valuable for teams that want results without a long ramp-up period. I’ve seen reviewers mention that the platform makes it simple to tap into existing customers to drive growth—something that’s critical when reaching the right audience is just as important as solving the right problem. The combination of usability, speed, and impact seems to make Referral Factory a strong choice for businesses focused on word-of-mouth growth.
One thing that comes through clearly in G2 reviews of Referral Factory is how user-friendly the platform is. Many users highlight the clean, responsive interface and visually appealing design, with color palettes that feel thoughtfully curated. A standout feature that gets frequent praise is the campaign builder’s simple preview option. It allows users to view every step of the referral flow on both desktop and mobile, making it easy to understand how campaigns will look and function before going live.
Integration capabilities are another major strength. I’ve seen multiple reviewers call out the seamless HubSpot integration in particular—it lets users connect their referral programs directly with their CRM, centralizing all customer referral data alongside sales and marketing workflows. That kind of connected experience is a big plus for marketers who are tired of jumping between platforms or managing data manually.
Campaign creation is also described as smooth and flexible. Users appreciate the option to use ready-made design elements while still having the freedom to fully customize campaigns to match their brand. Embedding campaigns into websites is often mentioned as quick and intuitive, and customer support consistently receives high marks for responsiveness and guidance when help is needed.
That said, a few areas for improvement have surfaced in reviews. The reporting and analytics tools, while functional, are seen as somewhat limited. Users say they’d like deeper insights and more customizable reporting options to better evaluate campaign performance. Pricing is another point to consider—some small businesses have mentioned that the cost feels steep, especially if they’re just getting started with referral marketing.
Finally, during the campaign setup process, the settings and integration steps can feel a bit overwhelming. For users unfamiliar with referral software, the number of tabs and input fields may cause some initial confusion. That learning curve flattens over time, but it’s something newer users have flagged as a challenge.
"I really love how easy it is to build and edit. They offer color palettes ready for you and have an option for you to customize to fit your branding. Once done and ready, it can be easily integrated into your website. I can't imagine how easy it is to implement after building! I've been using it on my new influencer marketing project, and it has been useful. Their customer service is prompt and always ready to help when you have questions. Makes every digital marketer's life easier!"
- Referral Factory Review, Liezel Joy G.
"Reporting and analytics could be more robust, and the pricing was a bit high for a small budget."
- Referral Factory Review, verified user.
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If you're into affiliate marketing or performance marketing, you've probably heard of Phonexa. It is this all-in-one marketing platform that covers everything from call tracking to lead management and even email marketing. What really stands out is how it brings multiple tools under one roof, making campaign management way less of a headache.
Let me start with what G2 reviewers absolutely loved about Phonexa. The customer support? Top-notch. Users mentioned that their team is always ready to jump in and help out, no matter how small or complex the issue is. Whether it’s troubleshooting a minor glitch or walking them through a new feature, the support team has been incredibly responsive and helpful.
The platform itself is super robust. It’s packed with features designed to optimize your campaigns, like seamless tracking and detailed reporting that actually gives you actionable insights without making you feel like you need a PhD to understand them.
The interface is intuitive, and once you get the hang of it, everything feels like it just clicks. Plus, if you need a feature that isn’t there, they’re pretty accommodating about adding new functionalities based on user feedback.
Now, there were a few challenges, too. The initial learning curve? Yeah, it’s real. Users said that when they first started, getting familiar with all the different features felt a bit overwhelming. There’s just so much you can do with Phonexa that it can be daunting to know where to start. Setting things up initially took some time for people, and there was a lot more jumping between tabs. Also, according to the reviews, data exports could be a tad more granular.
That said, once you push through that initial phase, it’s smooth sailing. I got the impression that the flexibility it offers is well worth the effort. Plus, they provide comprehensive training, which really helps flatten that steep learning curve.
It has its quirks, sure, but the benefits far outweigh the drawbacks. If you're ready to invest a bit of time upfront to learn the ropes, it’ll pay off in spades.
"Phonexa is an awesome platform! Not only is it user-friendly, but it also makes managing and optimizing lead generation completely effortless. The easy-to-navigate design and powerful analytics help with campaign efficiency and drive results. The support and service is also an added bonus, the team is always responsive and helpful, making sure we get the most out of the platform. As a frequent, everyday user of the system it's helpful to know that the reps are always there to help. I would recommend it to anyone looking for an all-in-one platform!"
- Phonexa Review, Amanda B.
"The initial setup can feel a bit overwhelming. There’s a learning curve to get everything just right, but once you’re up and running, it’s smooth sailing. Just stick with it, and it will transform your business"
- Phonexa Review, Ayman B.
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If you’re in the affiliate space, you know how chaotic tracking and managing multiple campaigns can get—but Affise makes it feel like a breeze.
One of the most frequently mentioned strengths in reviews is the user interface. Many users describe it as clean, intuitive, and easy to navigate—even for those new to the platform. The dashboard layout is often praised for its logical structure, helping users focus on what matters most: performance metrics. The tracking capabilities also get high marks, with reviewers noting how easy it is to monitor different advertiser parameters to better optimize campaigns.
Real-time analytics is another feature that stands out. According to user feedback, the reporting is fast, reliable, and offers a detailed view of key metrics like click-through rates, conversions, and revenue—all in real time. Automation tools are also frequently cited as a time-saver, helping eliminate repetitive tasks so teams can stay focused on higher-level strategy.
When it comes to integrations, Affise gets strong feedback for its flexibility. Users often mention that it integrates smoothly with a variety of third-party tools, which helps simplify workflows. The API access is also frequently highlighted as a major plus—robust enough to support custom solutions for businesses that need more tailored functionality.
Support is another area where Affise really shines. According to reviews, the 24/7 live chat and access to dedicated account managers make a big difference, especially when urgent issues come up. Many users say the support team is fast, knowledgeable, and genuinely helpful—something that’s especially valuable when time is of the essence.
While the overall experience is highly rated, a few reviewers have mentioned encountering the occasional glitch. These seem to be minor, but they can interrupt the flow depending on the task at hand.
"It is the best platform for marketing, and it is truly all in one. Whether you are doing standard or affiliate marketing. It also allows you to track every click, and you can input metrics to see them in real time. So you can see how much your ad spend is and what the actual revenue is."
- Affise Review, Brian S.
"That sometimes the platform has some glitches, and some features on the campaigns activations or pauses."
- Affise Review, Francisco G.
Have more questions? Find more answers below.
Affiliate marketing has three simple steps: join an affiliate program like Amazon Associates or ShareASale, get a unique tracking link to promote products, and earn a commission when someone makes a purchase through your link. Affiliates don’t handle inventory or customer support; they drive traffic and sales to earn passive income.
Both! Businesses use affiliate software to manage affiliate partners, while individual affiliate marketers use tracking software to monitor their performance across multiple programs and networks. Some tools are built specifically for brands, while others are great for solo affiliates.
Yes! Most top affiliate software solutions integrate with platforms like WordPress, Shopify, WooCommerce, and BigCommerce. Many also support API integrations for custom setups.
Pricing varies depending on the features offered. Some tools start at $20-$50 per month for basic plans, while advanced platforms with custom integrations and automation can cost $200+ per month. Many also offer commission-based pricing models.
To start Amazon affiliate marketing:
Amazon has strict policies, so be sure to disclose affiliate links and follow their guidelines.
To start affiliate marketing, choose a niche you’re passionate about and join affiliate programs like Amazon Associates or ShareASale. Create content through blogs, YouTube videos, or social media and strategically promote products using affiliate links. Focus on driving traffic with SEO, social media, or paid ads, and continuously track and optimize your strategy based on performance to maximize your earnings.
You can start affiliate marketing without spending money by using free content platforms like Medium or WordPress for blogging, YouTube for product reviews, and social media channels like Instagram, TikTok, or Twitter to share affiliate links. Instead of relying on paid ads, focus on SEO and organic traffic to build a steady audience and grow your affiliate income over time.
Beginners should start by choosing a niche like tech, fitness, or finance and joining beginner-friendly programs such as Amazon Associates or ShareASale. Creating a website or YouTube channel for product reviews and using free traffic sources like SEO and social media can help attract an audience. Most importantly, stay consistent—affiliate marketing takes time, but results grow over time.
The best affiliate marketing software for beginners includes impact.com, Easy Affiliate, CJ Affiliate, and Avangate for their simple setup and user-friendly tools. Shopify and GetResponse support e-commerce and email marketing affiliates, while Bluehost and HostAfrica.com offer high-paying hosting affiliate programs.
Amazon Associates (eCommerce), ClickBank (digital products), CJ (big brands), Rakuten (flexible commissions), Moosend (email marketing), Coupler.io (data automation), GetResponse (marketing automation), Shopify (affiliate apps), Awin (global network), PartnerStack (B2B SaaS).
ShareASale offers easy onboarding, Impact provides automated tracking, and Refersion integrates seamlessly with Shopify. Scaleo uses AI-powered analytics, AffiliateWP is ideal for WordPress users, and LeadDyno simplifies affiliate program management.
PartnerStack, Impact, Refersion, Upfluence, Post Affiliate Pro, Affise, and Tapfiliate are the best affiliate marketing software solutions for e-commerce businesses.
The best apps for managing affiliate sales and marketing programs are Post Affiliate Pro, Tapfiliate, PartnerStack, LeadDyno, Partnero, Rewardful, and Affise.
Some of the best affiliate marketing software options for tech companies include Tapfiliate, Partnero, Upfluence, Post Affiliate Pro, iDevAffiliate, Tapfiliate, Rakuten Advertising, Referral Factory, and Phonexa.
Finding the right affiliate marketing software is just one piece of the puzzle, what really matters is how you use it. Now that you know the best tools available, the next step is to take action. Choose a platform that fits your needs, set up your tracking, and start optimizing your affiliate strategy.
If you’re new to affiliate marketing, start small—experiment with different programs, track your performance, and refine your approach as you go. If you’re already experienced, look for ways to automate, scale, and improve your results with the right software.
Affiliate marketing success doesn’t happen overnight, but with the right tools and a solid strategy, you’ll be on your way to building a sustainable and profitable income stream. So, pick your software, put it to work, and start growing your affiliate business today!
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