5 Best PRM Software I Recommend for 2025

Look, I’ll be honest—channel partnerships aren’t really my day-to-day jam. I’m a marketer through and through, crafting campaigns and driving leads. But working closely with our partnerships team for their channel partners' campaigns, I hear their wins and struggles all the time. And let me tell you, their pain points sound all too familiar.

Tracking leads and partner performance? A mess. Communicating across teams? Chaos. Scaling? Nearly impossible. It’s like herding cats—except some are in different time zones, clinging to spreadsheets and occasionally ghosting emails.

Curious as I am, I dug into their world and found partner relationship management (PRM) software. At first, I was skeptical. But as I read through thousands of G2 reviews on the best PRM software, something changed.  

Now why am I sharing this with you? Because whether you’re directly managing channel partnerships, supporting the partnership team, or just exploring how to make processes smoother—this list will help. It’s for anyone looking to improve partner onboarding, drive engagement, and scale channel sales without the headache.

In this guide, I'll break down the 5 best PRM software, its pros and cons, and how it can make partnerships easier. Let’s get into it.

5 best PRM software I liked

Before I dive into the list, let’s talk about what PRM software actually is. If you’re anything like me, the first time I heard about it, I had to Google it to learn more. In my understanding, PRM software is to partnerships what a CRM is to sales. It helps manage relationships with partners, be they resellers, distributors, affiliates, or any type of channel partner.

But from what I understood it’s not just about managing partner data—it’s about solving real challenges I’ve seen our partnerships team face. Like automating deal registration so there’s no risk of duplicate entries, providing real-time analytics to track partner performance across channels, sharing lead opportunities automatically, centralizing enablement materials like playbooks or co-branded assets, and even managing MDF (Market Development Funds) distribution without the usual back-and-forth chaos.

A good PRM tool doesn’t just simplify life for the partnerships team—it also makes things easier for marketing. I’ve seen users highlight how easy it becomes to upload and manage marketing collateral, especially for campaigns involving channel partners. Everything lives in one centralized hub, keeping both internal teams and external partners aligned.

Adopting a PRM solution often means saying goodbye to scattered spreadsheets, long email threads, and disconnected tools. In their place, users get clear workflows, centralized communication, and detailed reporting that help ensure no task or update falls through the cracks.

What makes the best PRM software: My checklist

After spending weeks evaluating PRM tools, I realized there are certain things that really separate great software from the average. Here are the main criteria I used:

• Ease of partner onboarding: To me, a good PRM tool should make onboarding new partners as smooth as possible. I looked for features like automated workflows, customizable onboarding templates, and clear progress tracking. It’s not just about getting partners signed up—it’s about equipping them with the tools, training, and resources they need to hit the ground running. 
• Centralized partner portal: A partner portal is non-negotiable. This is where partners access resources, training materials, certificate courses, deal registrations, and communication channels. I read up reviews on how intuitive these portals were—could partners find what they needed without constant back-and-forth? And was it easy for the internal team to upload and manage materials? I also explored if they have single sign-on (SSO) capabilities and role-based access controls, which ensure partners only see the information relevant to their role.
• Robust reporting and analytics: For me, visibility is key. I prioritized PRM tools that offered detailed performance metrics, both at the individual partner level and across the entire channel. I focused on platforms that lets users see real-time insights on deal registrations, sales performance, MDF utilization, and partner engagement so the partnerships team could make data-driven decisions. Customizable dashboards, real-time reporting, and advanced analytics with filters for the region, partner tier, or product category, were other important features. APIs for data export and integration with BI tools like Tableau or Power BI were also high on my list.
• Incentive and MDF management: One thing I kept hearing from the partnerships team was how tricky it is to manage channel incentives and MDF. The best PRM software simplify this by automating the approval processes, tracking usage, and providing transparency for both the team and partners.
• Scalability: The ability to scale was a major factor. Whether you’re managing a handful of partners or hundreds across multiple regions, the best PRM software should handle growth without any hiccups. I evaluated how these tools supported multi-language capabilities, multiple time zones, and customizable workflows for different partner tiers. The system should also handle partner segmentation by tiers, regions, or verticals without breaking a sweat.
• Integration with other tools: No software operates in a vacuum. I looked into how well each PRM tool integrated with CRMs (Salesforce, HubSpot), marketing automation tools, and even communication platforms like Slack. Having open APIs or pre-built connectors for platforms like Slack, Teams, or Google Workspace gets extra points. The goal was to avoid creating silos and build a cohesive tech stack that works together.
• User experience for both teams and partners: Finally, usability matters—a lot. I focused on tools that were noted as easy to navigate, visually clean, and with no steep learning curve. It’s one thing for the partnerships team to adapt, but the software also needs to work for partners who might not use it daily. Simplicity and intuitive design were high on my list.
• Security and compliance: I checked the tools' complaince reviews with various standards like GDPR, SOC 2, and ISO 27001. Other must-haves include encryption for data at rest and in transit, secure authentication options (like MFA), and preferably a detailed audit trail for tracking activity.

These technical specifications helped me identify the 5 best PRM software that truly delivers after evaluating more than 10 solutions. Now, they may not check all the boxes on my list, but they’re built to address the real needs of partnership teams, in my opinion.

The list below contains genuine user reviews from the PRM software category. To be included in this category, a solution must:

• Offer portals to communicate and exchange information and content between a company and its partners, and optionally with prospects or customers.
• Provide onboarding, training, and certification of partners.
• Manage who has access to what information and decide which access rights are available for each user, group, role, etc.
• Include workflows, notifications, and alerts defined based on business rules for major business processes that involve the company and its partners.
• Track and measure the effectiveness of MDF, co-op, and co-branded partner activities.

*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.  

1. Salesforce Partner Relationship Management (PRM)

When it comes to Salesforce Partner Relationship Management (PRM), it’s impossible to ignore the reputation that comes with the Salesforce name. I mean, if you’re in sales or marketing, you probably know Salesforce is practically the gold standard for CRMs—but their PRM offering was a new find for me. I took the time (with my partnership team’s input and G2 reviews) to check out how it stacks up.

Based on my research, what really sets Salesforce PRM apart is how easily it integrates with the rest of the Salesforce ecosystem. For teams already working within Salesforce CRM, the PRM feels like a natural extension—it fits right in, making data sharing, deal tracking, and analytics incredibly smooth while cutting out any unnecessary duplication.

The channel management console also stood out to me. Users mentioned that it offers pre-built reports and dashboards that give channel managers a clear, real-time view of partner activities and performance. This allows them to track deal progress, partner engagement, and key metrics without having to dig through scattered data.

I liked that Salesforce also brings its AI expertise into the mix. I read several reviews that stated features like AI-generated lead and opportunity scoring helped them connect partners with the best deals and provide them with insights on which opportunities to prioritize. I found this particularly useful. 

However, no tool is perfect. The biggest challenge G2 users noticed is that Salesforce PRM has a steep learning curve, especially for partners unfamiliar with its interface. While it’s incredibly powerful, the initial setup and configuration require significant time and expertise. In fact, if your team isn’t already comfortable with Salesforce, onboarding partners onto the platform could become a bottleneck.

Also, while it has many out-of-the-box integrations, some advanced configurations may require coding or external development support, which could increase costs. It also isn't the most budget-friendly option compared to other tools. 

Despite its limitations, Salesforce PRM is one of the best tools in the market for providing a comprehensive, scalable solution for managing complex multichannel partnerships. 

If you are part of enterprise-level businesses or organizations already invested in the Salesforce ecosystem, especially those managing multi-tiered, global partner programs, do check it out. 

What I dislike about Salesforce Partner Relationship Management (PRM):

• Setting up Salesforce PRM for the first time is a little overwhelming. G2 users echo this challenge. It takes a lot of time, effort, and, sometimes external development help to get everything configured properly.
• Some G2 users reported that complex tasks require coding or technical expertise, which slows things down and adds to the overall cost.

What G2 users dislike about Salesforce Partner Relationship Management (PRM):

"Some drawbacks of Salesforce Partner Relationship Management (PRM) include its complexity, which can make initial setup and customization challenging for users. The learning curve for new users can be steep, especially if they aren't familiar with Salesforce." 

- Salesforce Partner Relationship Management (PRM) Review, Raul N.

2. ZINFI Unified Partner Management (UPM)

ZINFI Unified Partner Management (UPM) is one of the recognized solutions in the PRM space. After spending time exploring reviews and opinions about it, I can see why it’s a strong choice.

ZINFI is absolutely feature-packed, and that’s something users truly appreciate. From marketing automation and campaign development to deal management and enablement, it feels like they’ve thought of everything. 

One thing I really appreciated reading the user feedback was how ZINFI makes creating and managing partner campaigns straightforward. Its templates are incredibly helpful—they save time and ensure everything looks polished without needing extra design or technical work. 

ZINFI's partner portal is another remarkable feature that allows channel partners to access all materials for enablement, deal management, and marketing campaigns for their products at one place based on what I heard from some of the channel partners using ZINFI-powered partner portal. 

Their customer support is also top-notch. Users said that anytime they had questions, the team was responsive and made the whole process feel seamless.

The marketing automation capabilities also receive some praise. It gives marketing team the ability to centralize everything—from developing campaigns to launching and monitoring them—all in one place. Whether it’s web-syndicated landing pages, email marketing, or social media campaigns, ZINFI lets marketers launch integrated campaigns in just a few clicks. 

That said, there are a few areas where ZINFI could improve. For starters, based on my observation, Zinfi can improve its UI and UX. G2 reviewers said that the existing themes and appearance are simple and basic. The navigation is not as intuitive as they expected. Also, occasionally the system slows down a bit when there’s heavy usage.

Improving the design could enhance the overall look and feel of the app, making it more engaging. Some G2 users report that ZINFI has a huge learning curve. While the platform is undeniably feature-rich, it can feel overwhelming, especially for teams new to PRM systems. I realized it requires time, training, and patience to fully understand and utilize its capabilities.

Nonetheless, its features and usefulness outweigh these weaknesses. I'd say ZINFI is an excellent choice for mid-sized to enterprise-level businesses, especially tech companies like IT resellers, service providers, or channel-driven industries.

What I dislike about ZINFI Unified Partner Management (UPM): 

• The UI and UX could definitely use some work based on what many G2 users observed. The current themes and design feel basic, and a more modern, polished look would make the platform so much more appealing and engaging.
• G2 users also pointed out that  while ZINFI is feature-packed, it can also feel overwhelming at times. The sheer number of tools and options comes with a steep learning curve, especially for teams that are new to PRM platforms.

What G2 users dislike about ZINFI Unified Partner Management (UPM): 

"One downside of ZINFI's Partner Portal Management is that its extensive features can be overwhelming for new users. A steeper learning curve might require additional training and support for full utilization." 

- ZINFI Unified Partner Management (UPM) Review, Alejandro S.

3. PartnerStack 

PartnerStack stands out in the PRM space because of its clear focus on helping SaaS companies scale their partner programs easily.

What really sets it apart is its network of B2B-ready partners that users can tap into right away. It’s not just a tool; it’s an ecosystem that connects people with affiliates, resellers, and other channel members ready to collaborate and drive results. I can imagine this feature alone saving so much time and effort when you’re looking to scale your program quickly.

Another aspect reviewers liked about PartnerStack is the gamification options. They can set up challenges for partners, encouraging them to hit specific milestones—like achieving a set number of sign-ups or sales—and rewarding them with bonus commissions. It’s a fantastic way to keep partners motivated and engaged.

I’ve also seen a lot of love for features like polls—they make it easy to gather feedback from partners and fine-tune programs based on what they actually need. The automation is a big win too—auto-commissioning partners after they complete challenges takes so much manual work off your plate.

While PartnerStack is a great platform overall, one drawback is that the reporting and analytics tools feel a bit basic. Many partners and G2 users agree that while the data is helpful, it could be more comprehensive and customizable. Breaking the data into more detailed segments would go a long way in providing actionable insights for channel managers.

Another feature users wish PartnerStack had is a vendor profile section. Some competing platforms allow providers to feature their companies in a directory of preferred vendors, showcasing profiles and portfolios of work completed for specific vendors. G2 users believe that this feature is a "nice to have" and could significantly assist with marketing efforts and even boost SEO across the platform.

On the whole, PartnerStack is best suited for SaaS companies or businesses looking to scale their affiliate, reseller, or distributor programs quickly.

What I dislike about PartnerStack:

• The reporting and analytics feel a bit basic. Reviews suggested that users wish the data could be broken into more detailed segments to provide deeper insights. 
• G2 users believe PartnerStack would be more effective with a vendor profile section where businesses could showcase their portfolio and be featured in a directory of preferred vendors. 

What G2 users dislike about PartnerStack: 

"While PartnerStack is a great platform overall, there are a few areas that could be improved. One drawback is that the reporting and analytics features could be more comprehensive and customizable.

Also, marketing material must be made available for all partners."

- PartnerStack Review, Venkatesh S. 

4. Impact.com

Impact.com caught my attention because of its focus on affiliate marketing, influencer marketing, and referral programs—something that aligns perfectly with modern marketing needs.

The core strength of Impact.com comes from its simple-to-use interface. Users say that it is one of the best they've seen across different platforms. It simplifies everything, from automating partner screening and bulk approval or rejection of applications to detailed referral URL reports and configuring brand portals.  

What G2 reviewers also really valued was the comprehensive documentation Impact.com provides. Whether it was diving into how to set up workflows, commission tiers, or integrations, the guides are noted to be clear and detailed. For someone new to the platform, this kind of resource is invaluable, especially for onboarding new team members.

G2 reviewers consistently highlight the dynamic commissioning feature. It’s not just flat-rate payouts, users mention the ability to build flexible reward structures based on partner performance, customer journey stages, specific SKUs, or even hybrid models with exclusions. According to feedback, the platform rarely feels limiting when it comes to setting up complex commission logic.

Transaction tracking also earns strong praise. Many reviewers say it offers clear visibility into every step of the purchase journey: clicks, conversions, and which partner was involved, across channels like referral, social, and content publishing. It’s often called essential for understanding channel performance at a deeper level.

That said, the reporting tools don’t always meet users' expectations. Some reviewers noted limitations around customizing reports to extract more specific insights. Technical glitches and slow page loads were also mentioned—particularly when navigating complex workflows or generating large reports. While not dealbreakers, they do add friction, especially during high-traffic periods.

Implementation is generally described as straightforward, though a few reviews pointed out that users without a technical background, especially those unfamiliar with tools like Google Tag Manager, might need extra support during setup.

Still, even with those minor challenges, Impact.com is a powerful platform for managing affiliates, influencers, and referral partners all in one place. It keeps everything organized and gives you the flexibility to scale.

What I dislike about Impact.com:

• While the reporting tools work, they’re not as customizable. G2 users sometimes have trouble getting the granular insights they need. 
• Reviewers also mentioned experiencing occasional bugs, like filters not functioning properly or pages loading longer than expected. 

What G2 users dislike about  Impact.com: 

"The system seems to slow down a bit more than I would expect and versus what I have seen in comparable systems. Also has the occasional navigation/time out issue when looking at details on partner contracts and other specifics." 

- Impact.com Review, John G. 

5. Channel Mechanics PRM

Channel Mechanics PRM made a strong impression on me as a practical solution for managing partner programs without overcomplicating things.

One of the aspects people appreciated most while working with it was its “single pane of glass” view, which consolidates real-time data about channel performance, ROI, and partner engagement into a single dashboard.  

A core strength frequently highlighted in G2 reviews of Channel Mechanics is its ability to scale with ease. Users often mention how simple it is to add new Opportunity Partner Groups (OPGs) as their partner network grows. This scalability gives teams confidence that the platform can handle increasing complexity without slowing things down.

Another feature that gets consistent praise is the regular check-ins with account managers. Weekly meetings help users stay on top of open tickets, track progress, and align with broader goals. While it might seem like a small detail, reviewers say it makes a big difference in keeping partner programs organized and proactive.

 That said, there are a few areas where Channel Mechanics could improve. Several G2 reviewers mention that the UI feels a bit dated. While it’s functional and gets the job done, it’s not the most visually polished. The good news is that a recent update seems to have improved the overall look and feel, menus and navigation are noticeably cleaner than before.

Reporting is another area where some users have faced limitations. While the dashboard offers useful insights, exporting data for deeper analysis doesn’t always deliver the level of detail needed. A few reviewers have also noted occasional hiccups when pulling reports. It’s not a dealbreaker, but it can be a bit inconvenient, especially for teams relying on detailed reporting for strategic decisions.

Channel Mechanics PRM is a reliable and practical platform for businesses or organizations scaling their partner programs and looking to automate them. Please note that Allbound PRM bought Channel Mechnicacs earlier in 2024. This may result in some changes to the platform in the future.  

What I dislike about Channel Mechanics PRM:

• The backend tends to feel a bit outdated. It works reliably, but the interface could use a more modern, polished look. While recent upgrades have improved the experience, G2 reviewers still see room for further refinement in the platform’s overall design.
• While the dashboard provides decent insights, G2 users sometimes face problems in getting the full context when exporting data.

What G2 users dislike about Channel Mechanics PRM: 

"Tagging, tracking, and reporting user activity in the portal is less developed than some competitors. There is a need for some work here." 

- Channel Mechanics PRM Review, Simon B. 

While I've shared my top picks with you, there are a few tools that didn’t make the final list but still deserve a mention for their unique strengths. Based on my evaluation, here’s what I think they excel at:

• Mindmatrix PRM combines partner enablement with advanced marketing automation, making it a strong contender for businesses prioritizing both.
• Affise, in my view, stands out for performance marketing teams, offering excellent tools for managing affiliate programs with robust tracking and reporting.
• Everflow is ideal for tracking affiliate and influencer campaigns, from what I noticed, providing detailed analytics and multi-channel tracking capabilities.
• Allbound PRM is a user-friendly platform that excels at engaging and onboarding partners, making it a great fit for growing programs.
• Kiflo PRM is lightweight and effective, and I'd say is perfectly suited for startups and small businesses managing partnerships and deals.

Frequently asked questions (FAQs) on PRM software

1. What features should I look for in PRM software?

Look for features like:

• Partner onboarding and training tools
• Deal registration and pipeline tracking
• Marketing resource management
• Analytics and performance reporting
• Incentive and commission management
• Integration with CRM and other tools
• Customizable workflows and partner segmentation.

2. What are some of the top PRM software solutions?

Some of the leading PRM software include Salesforce PRM, ZINFI Unified Partner Management, Impartner PRM, PartnerStack, Impact.com, Channel Mechanics PRM, Mindmatrix PRM, and Kiflo.  

3. How do I choose the right PRM software for my business?

To choose the right PRM software, consider:

• Your partner program size and complexity
• The features most critical to your program (e.g., deal tracking, analytics)
• Integration needs with your existing tools
• Scalability for future growth
• User-friendliness for your team and partners

4. Can PRM software help with partner training and enablement?

Yes! Most PRM tools include training and enablement features, such as learning dashboards, resource libraries, and certification programs. These tools ensure partners are equipped to sell effectively and remain updated on your products or services.

5. What types of businesses benefit most from PRM software?

PRM software is best suited for:

• Businesses that sell through value-added resellers, distributors, or affiliates
• Companies managing global or multi-regional partner networks
• Organizations needing robust analytics and reporting for partner programs
• Teams scaling their partner ecosystem and requiring tools to manage growth

6. How does PRM software differ from CRM software?

While CRM software focuses on managing direct customer relationships, PRM software is designed to manage indirect relationships with channel partners. Your channel partner managers, business development teams, marketing specialists, and technical support personnel will use it to manage and track channel partners. It includes tools for enabling partners, tracking their performance, and supporting them in selling your products or services.

Partner up, level up! 

After spending weeks evaluating these PRM tools, I’ve learned that the real magic of a great platform isn’t just about fancy features—it’s about how it empowers your partners and simplifies your life. Each platform I reviewed has its own unique strengths, and choosing the right one depends on what your business really needs.

For me, this wasn’t just an exercise in ticking boxes. I worked with my partnerships team and dug into G2 user sentiment to explore what truly works—and what doesn’t—when managing a complex partner ecosystem. From intuitive dashboards to customizable commission structures, these tools made me understand how much easier channel management can be when you have the right systems in place.

The truth is, PRM software isn’t just a tool—it’s the backbone of a successful partner strategy. It’s the difference between a scattered, chaotic program and one that drives growth, engagement, and loyalty. So, whether you’re managing resellers, affiliates, influencers, or distributors, there’s a PRM out there that can help you take your program to the next level.

At the end of the day, your partners deserve a flawless experience, and you deserve a solution that gives you clarity, scalability, and control. My advice? Don’t settle—find the PRM that feels like a true extension of your team. Because when your partners succeed, so do you.

Want specialized tools for just tracking and managing channel incentives? Take a look at the best channel incentive management software.