Proof, Not Pitches: UGC is Reshaping B2B Buyer Behavior
Let’s be honest: B2B marketing is facing a trust crisis. Our ebooks and webinars are now met with skepticism. Buyers are drowning in a...
by Sidharth Yadav
14 Experts on the State of Email Marketing in the Age of AI and Owned Media
What do Tom Hanks's Captain Sullenberger, Sarah Connor, Mad Max, and email marketing all have in...
by Kamaljeet Kalsi
How to Get Featured in AI Overviews (Based on Data)
AI Overviews have thrown marketers into a tough spot. On one side, Sundar Pichai, Google’s Chief...
by Sidharth Yadav
Brand Is Getting A “Rebrand” — Thank You, AI!
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
How AI Overviews Are Quietly Rewriting the Rules of Search
“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO...
by Sidharth Yadav
No AI Rules? These 4 Companies Are Writing the Book Themselves
At the Paris AI Action Summit in February, cracks around AI governance surfaced for the first time...
by Sidharth Yadav
37 Hot Takes From SaaStr 2025 You Can’t Afford To Miss
Four out of five software buyers use LLMs to research products, SaaS companies are facing valuation...
by Kamaljeet Kalsi
How GRC Leaders Are Turning AI Governance Into a Competitive Edge
In part 1 of this series, we examined how fragmented AI regulations and the absence of universal...
by Kamaljeet Kalsi
Is Governance Becoming the Silent Killer of AI Innovation?
The recent Paris AI Summit made headlines as the US and UK declined to support a diplomatic...