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Case Studies

Audiense Generates 60+ Customer Testimonials and Improves Brand Positioning with G2 Seller Solutions

A success story about how one of our customers, Audiense, used their G2’s Seller Solutions stack...

Productivity

Sleep Debt: The Number One Sales KPI You’re Not Measuring

As a sales leader, you know how critical it is to get your mix of KPIs exactly right, and...

Marketing

G2 Presents: Your Guide to G2 Discussions

When you think of your G2 Profile, what comes to mind?

Marketing

How to Conduct a Social Media Audit in 8 Clear Steps

With so many social media platforms, the internet can be an overwhelming place.

Marketing

How to Determine When to Outsource Your Marketing Strategy

It's important to keep your budget lean, but that typically puts you in a tough spot when you...

Tech

Creating a Virtual Community to Benefit Your Organization

Virtual communities have blossomed in recent years. 

Marketing

Category Design Is Powerful, but It’s Not for Everyone

This is the second of five articles that make up The Newcomer’s Guide to Category Design.

Sales

How to Score Leads With Precision and Ease

The more leads, the better, right? Not necessarily.

Design

9 Types of Graphic Design Your Team Needs to Know About

In school, you'll often learn that graphic design is all about making things look pretty.

Design

History of Infographics: Cave Symbols to Interactive Visuals

Ancient storytellers already understood that pictures are worth a thousand words – from...

Design

Captivate Your Audience With Visual Branding

Visual branding is of extreme importance for any business in multiple ways.

Design

Striking Visual Storytelling Rules to Set Your Brand Apart

Do you want your visuals to set your brand apart from the competition?

Design

5 Nonprofit Website Design Elements You Should Include

Nonprofit web design isn’t something your organization should overlook.

Design

9 Graphic Design Mistakes to Avoid, According to the Experts

Here’s the thing about design: it’s either good or it's meh.

Design

7 Ways to Improve Your Design Collaboration Workflow

Excellent designs are the product of collaboration between many different profiles. 

Design

How Much Is Photoshop in 2020? (+Which Plan Is the Best Deal)

During its nearly 30-year history, Adobe Photoshop has become the byword for image editing...

News

The Snapchat Logo Update: Why Bold Might Not Be Better

This week, Snapchat gave their logo a very slight refresh.

Marketing

G2 Presents: Your Guide to G2 Discussions

When you think of your G2 Profile, what comes to mind?

Marketing

How to Conduct a Social Media Audit in 8 Clear Steps

With so many social media platforms, the internet can be an overwhelming place.

Marketing

How to Determine When to Outsource Your Marketing Strategy

It's important to keep your budget lean, but that typically puts you in a tough spot when you...

Marketing

Category Design Is Powerful, but It’s Not for Everyone

This is the second of five articles that make up The Newcomer’s Guide to Category Design.

Marketing

Do You Know How to Generate MQLs Like a Pro?

Are your leads sales-ready? Or are your conversion rates lacking?

Marketing

How to Build a Lead Capture Form That Actually Converts

Sales wants more leads, and it’s your job to deliver them. Now what?

Marketing

8 Customer Data Analysis Best Practices You Need to Know

Customer data analysis is all about getting a better understanding of who your customer is at a...

Marketing

2021 Consult Playbook: Adapting Your ABM Strategy to the 2021 Buyer

The global trust revolution is here (and much sooner than expected). Is your company ready?

Marketing

8 Google My Business Features Critical for Every Local Business

A long time ago, Google was faced with a question: how can it surface search results specific to...

Sales

How to Score Leads With Precision and Ease

The more leads, the better, right? Not necessarily.

Sales

How to Use Sales Management to Advance Your Team

The highlight of any sales operation is the act of closing a deal. 

Sales

How to Plan Smarter with Reliable Sales Forecasts

A gaze into the future would be a good leg up for businesses everywhere.

Sales

A Complete Guide to RFQs for Buyers and Sellers

If you’ve successfully moved a prospect down your sales funnel to the point where they want to...

Sales

What Every Business Needs to Know About CPQ

Every sales rep knows that your work with customers is never really over. Even after they agree...

Sales

A Quick and Easy Guide on Price Quotes

Businesses that offer customizable solutions allow customers to ideate a product that fits their...

Sales

How Technology Has Enabled the Creation of Fractional SDR

There’s no doubt that technology has changed the way sales professionals operate.

Sales

How to Run a Discovery Call Worth Everyone’s Time

Round one of sales puts you and your prospect in the ring together with a discovery call....

Sales

A Positive Buying Experience Is Crucial for Customer Happiness

Whether they’re standing in line waiting to order at a cafe, seeing a billboard on their commute...

Productivity

Sleep Debt: The Number One Sales KPI You’re Not Measuring

As a sales leader, you know how critical it is to get your mix of KPIs exactly right, and...

Productivity

How to Write a Job Description to Attract the Right Candidate

WE’RE HIRING!

Productivity

62 Recruitment Statistics Every HR Professional Needs to Know

As an HR professional, chances are you’re interested in seeing where the sphere of recruitment...

Productivity

Benefits Administration: How to Offer What Employees Want

Offering your employees enticing benefits can go a long way in terms of recruiting top talent...

Productivity

How to Create a Profit Sharing Plan When Business Is Booming

You want the very best for your employees.

Productivity

Why Video Interviewing Is a Must in the Hiring Process

Video interviewing is the process of virtually interviewing for an open job position using a...

Productivity

5 Performance Review Templates to Boost Employee Success

Whether you’re a manager or an employee, partaking in performance reviews can be a stressful...

Productivity

Are You Conducting Performance Appraisals The Right Way?

When it comes to managing employees, how do you go about boosting their productivity and...

Productivity

Performance Management: How It Can Make or Break a Business

Communication between employees and managers can do a lot for an organization.

Tech

Creating a Virtual Community to Benefit Your Organization

Virtual communities have blossomed in recent years. 

Tech

What Is Artificial Intelligence? Everything You Need to Know

The term artificial intelligence might take you back to those sleepless nights when the T-800...

Tech

Website Migration Checklist: Your All-in-One Guide

If you’re thinking about migrating your site, you need to have a good reason.

Tech

Why Multicloud Is the Future of Cloud Migration

If you work in a data heavy organization, you’ve probably heard of cloud migration. 

Tech

What Is User Provisioning? All You Need to Know in One Place

Employees and customers use an enterprise's information assets differently.

Tech

Session Border Controller and Its Role in VoIP Communications

VoIP traffic comprises of a variety of codecs and protocols leading to mismatches affecting...

Tech

What Is Ethical Hacking? Learn From Scratch

Hacking, an act viewed with immense suspicion, has a legal twin, which is an integral part of...

Tech

CEH Study Guide: How to Become a Certified Ethical Hacker

Securing a job as an ethical hacker is a tricky process.

Tech

Interactive Business: It's Time to Feel the Product

From time to time, every business goes through ups and downs.

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