Sidharth Yadav is a senior editorial content specialist at G2, where he covers marketing technology and interviews industry leaders. Drawing from his experience as a journalist reporting on conflicts and the environment, he attempts to simplify complex topics and tell compelling stories. Outside work, he enjoys reading literature, particularly Russian fiction, and is passionate about fitness and long-distance running. He also likes to doodle and write about employee experience.
Can films inspire a startup idea?
Sure, the bottom part of the marketing funnel fetches you leads. That’s why companies focus most of...
Can you sell AI products without mentioning AI?
It was in college that Sachin Gupta first realized the flaws with traditional skill assessment...
Did you know that tracking career transitions could help you sell more?
When you create a sales web page, you want to listen to your customers (literally).
AI can make you sound like everyone else.