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Sidharth Yadav

Sidharth Yadav is a senior editorial content specialist at G2, where he covers marketing technology and interviews industry leaders. Drawing from his experience as a journalist reporting on conflicts and the environment, he attempts to simplify complex topics and tell compelling stories. Outside work, he enjoys reading literature, particularly Russian fiction, and is passionate about fitness and long-distance running. He also likes to doodle and write about employee experience.

Industry Insights

Behavioral Science for B2B Marketing With Nancy Harhut [Video]

Most B2B marketers think buyers are rational first and emotional later. They are wrong.

Industry Insights

Boost Business Using Interactive Content with Raj Sunder

Can films inspire a startup idea?

Tech Signals

Why Enterprises Are Not That Happy With AI Software

2024 was the year of tech giants touting the enterprise-readiness of AI software.

Industry Insights

Simplifying Communication at the Workplace with Grammarly CMO

Sure, the bottom part of the marketing funnel fetches you leads. That’s why companies focus most of...

Industry Insights

Hacking GTM Strategies for AI Products with Maja Voje

Can you sell AI products without mentioning AI?

Industry Insights

Decoding the Art of Skills Check with HackerEarth’s Sachin Gupta

It was in college that Sachin Gupta first realized the flaws with traditional skill assessment...

Industry Insights

New Age Sales: LoneScale’s Alexandre Depres on Tracking Intent Signals

Did you know that tracking career transitions could help you sell more?

Industry Insights

Building Trust and Traffic with AI: Andy Crestodina on Modern Content Marketing

When you create a sales web page, you want to listen to your customers (literally).

Tech Signals

MarTech Use Boom: What’s Driving It and Holding It Back

Pop quiz: what do today’s marketing teams and the Oakland Athletics from “Moneyball” have in...

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