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Sidharth Yadav

Sidharth Yadav is a senior editorial content specialist at G2, where he covers marketing technology and interviews industry leaders. Drawing from his experience as a journalist reporting on conflicts and the environment, he attempts to simplify complex topics and tell compelling stories. Outside work, he enjoys reading literature, particularly Russian fiction, and is passionate about fitness and long-distance running. He also likes to doodle and write about employee experience.

Industry Insights

Keep It Human: Salesforce's Leandro Perez on Brand Voice in the AI Age

AI can make you sound like everyone else.

Tech Signals

How AI Writing Tools Gallop Past Algorithm Hiccups

Frequent search algorithm changes, clamor for more human-written content, and ethical concerns are...

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