Sidharth Yadav is a senior editorial content specialist at G2, where he covers marketing technology and interviews industry leaders. Drawing from his experience as a journalist reporting on conflicts and the environment, he attempts to simplify complex topics and tell compelling stories. Outside work, he enjoys reading literature, particularly Russian fiction, and is passionate about fitness and long-distance running. He also likes to doodle and write about employee experience.
Inbound, outbound, or a combination of both? This question stares at B2B growth marketers yet...
by Sidharth Yadav
Most B2B marketers think buyers are rational first and emotional later. They are wrong.
by Sidharth Yadav
Can films inspire a startup idea?
by Sidharth Yadav
2024 was the year of tech giants touting the enterprise-readiness of AI software.
by Sidharth Yadav
Sure, the bottom part of the marketing funnel fetches you leads. That’s why companies focus most of...
by Sidharth Yadav
Can you sell AI products without mentioning AI?
by Sidharth Yadav
It was in college that Sachin Gupta first realized the flaws with traditional skill assessment...
by Sidharth Yadav
Did you know that tracking career transitions could help you sell more?
by Sidharth Yadav
When you create a sales web page, you want to listen to your customers (literally).
by Sidharth Yadav