G2 Now Has 2M+ Reviews: Here's What That Says About Software Buying
Each of us has a story to tell. Milestones are just one small part of ours.
by Stephen Hoops
7 B2B Marketing Themes from 2022
Like most, there’s a lot I’m reflecting on as we wind down 2022.
by Amanda Malko
Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel
A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.
by Godard Abel
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Building a Prospecting Motion: How to Outreach Like a Pro
The core responsibility of business development is to generate a pipeline of new business...
by Felipe Torres
DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion
People are complex. People are complicated.
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by Amber Pandya
10 Email Marketing Strategy Tips from G2's Own Email Expert
So, you’ve used G2 to find the best email marketing software for your business, maybe you have an...
by Phil Newton
The Great Resignation: Has Anything Changed and Will It Ever End?
If you work in HR, lead people, manage people, or had to hire people anytime in the last two years,...
by Priti Patel
5 Steps to Successfully Manage a Business During a Downturn and Emerge Even Stronger
We’ve all seen the headlines. Record inflation, tumbling tech stocks, and fears of a looming...
by Godard Abel
7 Takeaways from SaaStr Europa 2022
I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...
