Lead Generation Statistics for 2026: Key Marketing Data
Lead generation remains a core priority for B2B marketers, demand generation teams, and growth leaders accountable for delivering a...
by Shruti Nair
The 5 Best Account-Based Advertising Software I Trust
Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...
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by Tanuja Bahirat
7 Best WhatsApp Marketing Tools I Trust for Business Growth
WhatsApp now plays a central role in how customers engage with brands, and that shift raises...
by Tanuja Bahirat
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I Evaluated The Best Marketing Resource Management Software
Marketing resource management (MRM) becomes a real bottleneck the moment budgets scale and teams...
by Tanuja Bahirat
I Tested G2's 10 Best Marketing Automation Tools: My Review
As a marketer, I’ve often found myself buried under manual workflows, sending follow-up emails,...
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by Devyani Mehta
Which Email Template Builders on G2 Fit Your Workflow?
Most teams I work with already have an email platform in place.
by Washija Kazim
What Is Market Segmentation? Importance, Types, and Process
You can have a solid marketing strategy on paper and still miss the mark in the real world for one...
by Hannah Tow
Business Operations 101: Types, Examples, and How to Improve
It doesn’t matter how great your product is; if your teams are out of sync, your processes are...
by Rob Browne
What Is Paid Search? Why Invest and How to Set It Up
Paid search helps ads land directly on the search engine results page (SERP).
