7 Best A/B Testing Tools I Trust to Boost Conversions
When you work in marketing, you're constantly making decisions that could go either way. Should that CTA say “Get Started” or “Try It...
by Soundarya Jayaraman
8 Best Influencer Marketing Software: My Top Picks
As brands strive to build product visibility in a tough market, it's still hard to think through...
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by Shreya Mattoo
My 5 Picks After Testing the Best Customer Loyalty Software
If there's one thing working in marketing has taught me, it's that keeping existing customers...
by Harshita Tewari
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My 8 Picks for the Best Online Reputation Management Tools
As a marketer, I’ve come to realize that no amount of clever branding can outweigh a bad online...
by Harshita Tewari
Courageous Marketing: Lessons from Gong's Udi Ledergor
If there’s one thing B2B marketing doesn’t need more of, it’s forgettable, safe, same-old-same-old...
by Sydney Sloan
The Best Lead Intelligence Software? I’ve Got 7 Picks
I don’t pull lead lists, but I know when they’re broken.
by Harshita Tewari
How a Marketing Automation Strategy Boosts Business ROI
Today, marketing automation isn’t just about convenience — it's the default standard for executing...
by Agnishwar Banerjee
Overnight Shipping: Comparing USPS, UPS & FedEx
Remember Veruca Salt's unforgettable demand in Willy Wonka: “I want it now!” Today's shoppers feel...
by Deirdre O'Donoghue
Brand Consistency: Why It Matters and How to Achieve It
Ever browsed a product on your phone, then headed to a store and instantly recognized it from how...
