Brand Consistency: Why It Matters and How to Achieve It
Ever browsed a product on your phone, then headed to a store and instantly recognized it from how...
by Julia Schonrock
The Ultimate Shipping Guide for Fashion & Accessories Brands
In the fashion industry, the e-commerce journey from cart to closet is just as important as the...
by Kimberley Hughes
My Review of the 10 Best SMS Marketing Software
As a marketer, I’ve relied on email marketing tools to boost customer engagement for as long as I...
.png)
by Devyani Mehta
Lead Magnets 101: Everything You Need to Know and How To Build One
Congratulations! You’ve done the hard part — your marketing efforts brought people to your website....
by Şeyma Beyazcicek
I Tried 8 Best Customer Data Platforms in 2025: What Works?
What is the possible reason that your customer marketing isn't yielding any significant wins? I...
.png)
by Shreya Mattoo
11 Essential Brand Elements to Build a Strong Identity
Building a memorable brand goes far beyond having a beautiful logo or a catchy slogan. It involves...
by Hannah Tow
Cold Emails That Convert: Proven Strategies for Success
Cold email outreach isn’t for the faint of heart. It requires grit, fortitude, persistence, and...
by Sujan Patel
Tried and Tested: G2 Superusers Reveal Top Marketing Tools
As the community manager at G2, I’m always inspired by the insights shared by our vibrant community...
by Brett Nehls
What Is Account-Based Marketing (ABM)? A B2B Guide
Would you rather be addressed as “Hey there” or your name?
