I Found the Best Digital Experience Platforms (DXP) for 2025
As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at...
by Harshita Tewari
I Tested G2's 10 Best Marketing Automation Tools: My Review
As a marketer, I’ve often found myself buried under manual workflows—sending follow-up emails,...
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by Devyani Mehta
The Best Lead Intelligence Software? I’ve Got 7 Picks
I don’t pull lead lists, but I know when they’re broken.
by Harshita Tewari
What’s The Growth Rate of Mobile Marketing? Statistics for 2025
With the increasing number of smartphone users, mobile marketing and advertising are growing at a...
by Sagar Joshi
5 Best Online Community Management Software I’d Recommend
I used to think building a community just meant “posting consistently” and praying someone...
by Soundarya Jayaraman
7 Best A/B Testing Tools I Trust to Boost Conversions
When you work in marketing, you're constantly making decisions that could go either way. Should...
by Soundarya Jayaraman
8 Best Influencer Marketing Software: My Top Picks
As brands strive to build product visibility in a tough market, it's still hard to think through...
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by Shreya Mattoo
My 5 Picks After Testing the Best Customer Loyalty Software
If there's one thing working in marketing has taught me, it's that keeping existing customers...