Pop-Up Shops: How to Organize, Benefits, and Drawbacks
Another online launch, and your audience just scrolls past. No clicks, no buzz, no connection.
by Harshita Tewari
Account-Based Marketing: How to Win High-Value Accounts
Would you rather be addressed as “Hey there” or by your name?
by Claire Brenner
12 Best Survey Tools I Trust for All My Survey Needs in 2025
As a marketer, surveys are a core part of what I do.
by Soundarya Jayaraman
8 Best Influencer Marketing Software: My Top Picks
As brands strive to build product visibility in a tough market, it's still hard to think through...
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by Shreya Mattoo
How to Scan a QR Code on Any Phone (iPhone or Android)
You’re at a restaurant. The waiter points to a laminated card that says, “Scan for menu.” You...
by Harshita Tewari
I Evaluated G2's 5 Best Account-Based Orchestration Platforms
Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.
by Harshita Tewari
Top 6 Marketing Calendar Tools for 2025 (Based on G2 Data)
If you’re leading a marketing team, you already know what disorganization costs: missed deadlines,...
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by Tanuja Bahirat
What Is Click Injection? How It Works and How to Stop It
Modern mobile marketing, powered by mobile advertising software, has changed how businesses reach...
by Jagmeet Singh
How Go-to-Market Leaders Are Redefining Growth Through AI Agents and Trust
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
