As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at every touchpoint. And doing that across websites, apps, social media, and email? It adds up fast.
That’s why digital experience platforms (DXPs) are getting serious attention. The market is projected to grow at a steady 11.7% CAGR through 2030, a clear sign that more teams see the value in platforms built to manage content, unify data, and personalize customer interactions at scale.
Unlike a basic content management system (CMS), the best digital experience platforms support the full journey, helping marketing teams coordinate experiences across channels without getting buried in complexity. Still, not every platform lives up to the promise.
To get to the bottom of it, I evaluated 20+ tools and dug into hundreds of G2 reviews to find out which DXPs let marketers work smarter and build stronger connections. Here are the five that stood out.
*These digital experience solutions are top-rated in their category, according to G2 Grid Reports. I’ve added their standout features and Sanity's monthly pricing. You can find the pricing for other tools by going to their official website and contacting sales.
You don’t need a patchwork of tools or a dev team on speed dial to build standout digital experiences anymore. DXPs have quickly become the go-to for marketing teams that want to move faster, deliver smarter, and stay connected with customers across every digital touchpoint.
What’s driving this shift? More industries are adopting digital-first strategies, and it’s not just talk. Retail alone is expected to account for over 30% of DXP usage in 2025, with finance, healthcare, and telecom following closely behind. These industries are all investing in better ways to earn customer loyalty online.
If you’re looking for a platform that helps you integrate content, data, and customer journeys into one cohesive workflow, the options can feel overwhelming. I sifted through real user reviews to spotlight the five best digital experience platforms that are actually delivering. Here's how I went about it.
To go beyond surface-level picks, I started with G2’s Grid Reports, which rank digital experience platforms based on verified user reviews and market presence. This helped me narrow down both established players and newer platforms gaining traction.
I used AI-powered analysis to comb through hundreds of G2 reviews, surfacing consistent themes around personalization tools, content workflows, data integration, and overall ease of use. These patterns gave me a clearer view of each platform’s strengths and where users tend to hit roadblocks.
To add perspective, I also consulted fellow G2ers with hands-on experience using DXPs in enterprise settings. Their feedback helped clarify nuances around implementation, flexibility, and day-to-day usability, which I validated against G2 reviews to ensure it reflected broader user sentiment.
Screenshots in this article come from vendor G2 pages and other publicly available materials.
I considered the following factors when evaluating the best digital experience platforms.
The list below contains genuine user reviews from the DXP software category page. To be included in this category, a solution must:
*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.
Sitecore Digital Experience Platform stands out for its combination of enterprise-ready content management and flexible personalization features. According to the G2 Grid Report, it’s especially valued by IT, hospital, and healthcare teams, and has 50% adoption in enterprises.
Users often highlight how well Sitecore supports structured content operations without feeling overly rigid. The platform’s content editor and organizational structure make maintaining consistency across high-volume projects easier, and many reviewers appreciate how reusable components help speed up execution.
Personalization capabilities come up frequently in the reviews, too. G2 users value the ability to deliver different content experiences based on audience behavior or journey stage. The rules-based system for targeting content is mentioned as a significant plus, especially by teams running campaigns across diverse audience segments. Several reviewers describe meaningful improvements in customer engagement after rolling out personalized experiences.
Another commonly mentioned benefit is Sitecore’s ability to scale alongside growing marketing needs. Reviewers note that the platform performs well under complex use cases, such as managing multiple business units or launching region-specific campaigns. The modular setup and configurable structure help teams maintain control even as their operations expand. Many G2 reviewers describe it as a platform that can grow with them rather than one that needs to be replaced as demands increase.
That said, a recurring theme in the reviews is that Sitecore isn’t something you master overnight. Several users pointed out that the learning curve is noticeable, especially for those without experience using similar platforms.
Several G2 reviewers also expressed dissatisfaction with the documentation. The resources provided lean more toward technical users, leaving marketers looking for clear, step-by-step guidance without much to work with. This mismatch slows down adoption for teams that don’t have immediate developer assistance or a partner agency already involved.
Pricing is also mentioned across several reviews as a factor worth considering. Sitecore is described as a more premium platform, which makes sense given its enterprise focus. The value seems to be there for teams with large-scale or complex needs, though smaller teams may need to consider whether they’ll use the platform’s full capabilities.
Overall, for teams looking to build structured, personalized digital experiences across brands and regions, Sitecore offers the flexibility and control to make that possible.
“Sitecore DXP comes with all the features and tools required to build an experience that a customer desires. From Content Management to serving personalized content, and all the Marketing automation features. In addition, the major plus of the core DXP product is its ability and ease to allow augmentation of existing features and integration with other platforms. Support team is amazing and great in responding to tickets in a timely manner.”
- Sitecore Digital Experience Platform Review, Praveen P.
“One aspect that stands out is the complexity and lack of clarity in Sitecore's licensing structure. Licensing can sometimes feel opaque, and clearer, more streamlined information would help partners and customers.
Additionally, although Sitecore has made noticeable improvements recently, the technology stack, especially on the front-end side, still has some distance to go to align fully with broader market standards. For many front-end developers who are used to modern frameworks and industry practices, transitioning into the Sitecore ecosystem can be challenging. Greater alignment with widely adopted front-end technologies would ease onboarding and help expand the pool of developers able to deliver solutions within the platform.”
- Sitecore Digital Experience Platform Review, Rodrigo P.
Related: Looking to decouple your content management and presentation layers? Discover the top picks for headless CMS platforms that offer flexibility and scalability.
Jahia DXP helps organizations manage content and deliver consistent experiences across digital channels. According to the G2 Grid Report, it’s commonly used by teams in the IT and chemical industries and is steadily adopted by mid-sized (42%) and enterprise organizations (43%).
G2 users often point to content management as one of Jahia’s strongest capabilities. Many teams rely on it to manage structured content across multiple channels, and they appreciate how the platform allows for content reuse and centralized control without unnecessary rigidity. One recurring theme is how easy it is to maintain a consistent brand experience, even across different teams or sites.
Customization is another area where Jahia stands out in G2 feedback. Reviewers frequently mention that the platform is highly adaptable to unique business rules and site structures. Many teams lean on its modular design to create tailored digital experiences that integrate well with existing tools and content models.
Jahia’s customer support also receives positive feedback across multiple reviews. Users describe the support team as quick to respond and genuinely helpful during onboarding, upgrades, and troubleshooting. There’s a strong appreciation for the level of technical expertise and the personalized approach many teams experienced.
However, some users do point out challenges when first adopting the platform. A common sentiment across G2 reviews is that Jahia can feel a bit complex to navigate. From permissions to interface layout, the setup isn’t always intuitive out of the box.
Performance is another area where a few users noted room for improvement. While most feedback on platform stability is positive, some reviews mention slower load times when dealing with large volumes of content or custom components. These issues seem more common in high-customization environments and may require tuning over time.
Pricing also comes up in several G2 reviews, particularly among mid-sized teams weighing cost against features. Jahia isn’t typically viewed as a budget platform, and a few users mentioned evaluating it alongside more affordable options. Still, many felt the investment was justified for the level of flexibility and control it offers.
Overall, Jahia offers the right mix of control, adaptability, and hands-on partnership for teams that want a content-first platform with room to customize and a support team that sticks with them.
“What I particularly appreciate about Jahia is the responsiveness and professionalism of the sales and technical teams. Their availability and attentiveness greatly facilitate project management, which is a real plus. Additionally, even with an older version, the CMS remains very flexible. It offers the ability to add custom code, allowing us to perfectly tailor it to our specific needs. This flexibility is a major asset when managing complex projects while maintaining a certain freedom in development.”
- Jahia DXP Review, Claude P.
“While Jahia offers a lot of great features, I’m not a huge fan of the JCR (Java Content Repository) system. When something goes wrong or gets corrupted, it can be really challenging to fix and troubleshoot. The complexity of the JCR structure makes it harder to diagnose and resolve issues compared to other CMS platforms, which can slow down workflows when things go off track.”
- Jahia DXP Review, Lewis M.
Related: Personalizing customer experiences is crucial. Explore top-rated personalization platforms based on thousands of verified reviews.
Bloomreach's digital experience platform consolidates customer data, customizes content, and automates marketing workflows. G2 Grid Report shows that the DXP is especially favored in retail, marketing, and advertising, with the highest adoption rate in the mid-market segment at 46%.
Ease of use comes up consistently in user reviews. G2 reviewers describe the interface as intuitive, with a layout that makes day-to-day tasks like campaign setup and content updates feel manageable. The platform earns praise for its drag-and-drop editors, clean design, and ease of navigation. One frequently mentioned benefit is how quickly teams are able to launch new campaigns or workflows once they get familiar with the system. While setup can take coordination, the learning curve flattens quickly for users who engage with the platform regularly.
Another commonly discussed strength is Bloomreach’s marketing automation features. G2 reviewers often highlight the platform’s ability to trigger personalized actions based on behavior, timing, and customer segments. Many teams use it to automate cross-channel journeys, like email campaigns triggered by browsing behavior or transactional activity. According to several reviews, the automation builder is powerful yet accessible, giving marketers enough flexibility without overwhelming them with complexity.
Real-time access to customer data also receives strong feedback. Users seem to love how Bloomreach connects activity across sessions and channels, offering a unified view of what customers are doing and enabling teams to react quickly. The ability to personalize content, offers, or messages based on live interactions is mentioned across numerous reviews.
But, as with the other two platforms mentioned earlier, some users noted that Bloomreach isn’t immediately intuitive in all areas. A recurring theme in G2 reviews is that it can take time to unlock the platform’s full value, especially for advanced features. While the basics are easy to learn, mastering personalization logic or detailed segmentation may require additional training or support.
A handful of reviewers also mentioned that Bloomreach is more tailored to e-commerce use cases, which might make it less flexible for teams outside that space. While the platform excels in retail environments, some non-commerce users felt they had to adapt workflows to fit their needs. This wasn’t flagged as a dealbreaker but came up in comparison to more general-purpose DXPs.
Lastly, a few users mentioned minor feature gaps. These ranged from wanting additional analytics options to requesting improvements to UI customization or A/B testing tools. Most of this feedback came from a place of users looking to push the platform further, rather than users struggling with the basics. For many teams, these limitations didn’t affect core use but were noted as areas for potential improvement.
“The single customer view combining online and offline data sets allows you to first, understand and refine your audiences, and second, execute precisely targeted omnichannel campaigns. I like the real-time element of all the inputs and outputs of the platform and the fact that Bloomreach is always looking to innovate and add new channels or functionalities.”
- Bloomreach Review, Catalin C.
“The interface can be unintuitive, especially when navigating complex workflows or trying to manage multiple projects at once. Some features, like reporting or experimentation, could be more user-friendly and visually clear. Additionally, implementing custom use cases often requires developer involvement, which can slow down execution."
- Bloomreach Review, Harry C.
Related: Unifying customer data can transform your marketing strategies. Check out our comprehensive review of leading CDPs to find the right fit for your needs.
Yext assists organizations in managing structured content and ensuring accurate, up-to-date information across digital channels. According to the G2 Grid Report, it is commonly utilized by health and wellness businesses, with mid-market users at 48% and enterprise users at 40%.
A standout feature users often mention is the Yext Knowledge Graph. This structured content framework helps teams manage location data, product info, FAQs, and service details from a single source of truth. According to G2 reviewers, the ability to push updates across multiple endpoints saves time and minimizes the risk of outdated or inconsistent information.
Another frequently praised aspect of Yext is its centralized dashboard. Users describe it as an efficient hub for publishing content, managing business listings, monitoring customer reviews, and making quick updates across locations. This setup is particularly helpful for operational and marketing teams working across multiple regions. Reviewers often note how it simplifies daily tasks and reduces the need to navigate between platforms or interfaces.
Customer support comes up across G2 reviews with a mix of praise and critique. Some users report a smooth experience when working with the support team, especially during onboarding or issue resolution. Others mention occasional delays or unclear communication when dealing with more complex platform needs. While many teams found the assistance they needed, others felt that follow-through could be more consistent. Overall, support quality appears to vary depending on the team’s specific use case and the nature of their setup.
Yext users also point out limitations in customization. While the platform handles structured content and third-party publishing very well, a few reviewers said it can be challenging to tailor layouts or content behavior beyond the default configuration. This may not impact everyday use, but it can be a barrier for teams seeking more design flexibility or unique integration workflows.
Some reviews also mention that the platform's initial complexity requires more setup time, especially for organizations trying to structure large volumes of content or data fields. Once up and running, most users found it straightforward, but configuring relationships within the Knowledge Graph or managing syncs with external platforms can take planning.
For businesses prioritizing content accuracy across digital channels, Yext offers a centralized platform within the DXP space to efficiently manage updates at scale.
“What I like about Yext is the simplicity. The ability to have all mediums in one setting, from Google, Apple, Yelp, Facebook, all in one setting, to adjust hours and have them flow into the correct systems. It makes things a lot easier when it comes to ensuring that these mediums are syncing correctly. The implementation of the system is amazing to view all these items in one spot. Customer support is very responsive and mindful in making sure that these items are addressed. I frequently use Yext to check the system to confirm that the integration of the platforms is up-to-date.”
- Yext Review, Darion E.
“The filters and criteria used in reports can get overwhelming and a bit complicated. There are many parameters that can confuse first-time users. It's always a good idea to get help and some training from Yext employees.”
- Yext Review, Mehmet Soner C.
Sanity is known for its developer-friendly approach to managing and delivering structured content across channels. According to the G2 Grid Report, it’s widely adopted by computer software and marketing and advertising teams, with the highest adoption in small businesses at 67%.
One of the most frequently mentioned features is Sanity Studio, the platform’s open-source content workspace. Built with React, it gives teams full control over how editors interact with content, from schema design to custom workflows. G2 users appreciate the ability to build a tailored editing experience that aligns with how their organization actually works. The interface is also praised for being fast and responsive once set up, with several reviewers noting how easily it integrates into existing dev workflows.
Another feature users highlight is GROQ, Sanity’s native query language. Unlike more limited filtering tools, GROQ allows teams to request exactly the data they need, no more, no less. Reviewers describe it as powerful and efficient, especially for developers working on structured content delivery across different front-end frameworks.
Sanity’s headless architecture also receives strong feedback. G2 reviewers value the ability to separate content from presentation, enabling omnichannel publishing and frontend flexibility. The API-first design lets teams build websites, apps, and internal tools without being constrained by templated UI or rigid delivery logic. This decoupled model has been especially helpful for teams managing content across multiple platforms and user types.
That said, as with several other platforms in this list, one consistent challenge reviewers mention is the learning curve. While Sanity is highly flexible, it often requires more technical knowledge upfront, especially during schema modeling and Studio customization. For developers, that’s often a plus, but non-technical users may need more training or support to feel confident navigating the workspace.
Documentation is another area where reviewers see room for improvement. Some users said the official docs don’t always go deep enough or assume too much background knowledge. While community resources help fill the gaps, the onboarding experience could be smoother for teams encountering Sanity for the first time.
A very few reviews also point to cost as a factor to consider. Although Sanity offers a generous free tier, organizations with complex setups or higher usage needs may find the pricing adds up over time. Several users recommended closely reviewing the pricing model if you plan to scale quickly or require enterprise-level support and performance.
That said, the high adoption rate among small businesses, as mentioned earlier, suggests that Sanity is still accessible for lean teams and startups that need flexibility without a heavy upfront investment.
For teams that want to own their content model, tailor the authoring experience, and deliver across channels with speed and precision, Sanity offers the architectural flexibility and developer control to make that happen.
“Sanity is an incredible combination of technical innovation, flexibility, and community. Portable text and the GROQ query language are both fantastic innovations. The ability to describe a content model as a schema allows total flexibility. The responsive and friendly user community is always on hand to help should the need arise. All of the above, combined with a very generous pricing model, make Sanity stand out head and shoulders from the rest of the field. Sanity particularly shines as an alternative for people coming from traditional, monolithic systems such as WordPress. It even features a robust media library and CDN. Recent additions like the visual editor just take it all to the next level.”
- Sanity Review, Rob B.
"Because of its developer focus, it can lead to over-engineering at the cost of the content creators' experience. Further, the data modeling requires coding, so this is not a no/low-code tool.”
- Sanity Review, Daniel M.
Still have questions? We have the answers!
There’s no one-size-fits-all answer. Based on G2 reviews, Sitecore and Jahia are strong picks for enterprise content management, Bloomreach excels in e-commerce personalization, Yext is great for structured content across locations, and Sanity is ideal for developer-led teams needing flexibility. The best platform depends on your team’s structure and digital goals.
Yes. Most modern DXPs are built to integrate with CRMs, marketing automation platforms, analytics tools, and commerce systems. These integrations allow teams to personalize experiences, sync data across systems, and avoid duplicate work.
It depends on the platform. Some DXPs, like Sanity, are developer-centric and give complete control over content structures and delivery. Others, like Yext and Bloomreach, are more accessible to marketers and offer built-in editors, automation tools, and easier workflows. Many teams adopt a hybrid approach where developers set up the system, and marketers handle daily operations.
Based on G2 reviews, common challenges include the initial learning curve, setup time, and aligning workflows across teams. Some platforms also require upfront technical planning. However, many users say that once a DXP is in place, it helps them move faster and collaborate more effectively.
While some platforms are designed for enterprise-scale needs, many DXPs are highly accessible to small and mid-sized teams. In fact, tools like Sanity and Yext show strong adoption among small businesses on G2. For smaller teams, DXPs offer scalability without needing to rebuild their content stack later.
A DXP allows teams to use behavioral, demographic, and real-time data to customize content and experiences across touchpoints. This means you can show different content to different users based on who they are, what they’ve done, or where they are in the customer journey, all managed from one platform.
Yes. DXPs are designed to deliver content across multiple channels from a single source. Whether you’re managing a website, mobile app, digital signage, or email campaign, a DXP helps ensure the messaging and experience remain consistent across every customer touchpoint.
Managing digital content and customer journeys doesn’t have to involve disconnected tools or constant workarounds. The best digital experience platforms help teams centralize content, personalize at scale, and deliver consistently across every channel.
From structuring data with headless platforms to automating real-time personalization, the tools I’ve evaluated here reflect what real users value most. I’ve reviewed feedback across industries and company sizes to highlight what helps teams move faster and what can slow them down.
Now it’s your turn to explore what works best for your team. Check them out, test what fits, and start building experiences that actually connect.
Want to tie your DXP to real results? Explore the best marketing analytics tools to measure impact across every stage of the customer journey.
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