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Marketing (4)


Insights from G2’s EAB: AI’s B2B SaaS Opportunity to Drive Retention & Growth

Last fall, I was privileged to join G2’s Executive Advisory Board (EAB) for an offsite strategy...


Why You Need a G2 Profile + How to Get Started for Free

There’s no denying the power of real, customer reviews and the impact they can have on a business....


Will TikTok’s “Made in China” Label Cost MarTech Billions?

In this article: TikTok's uncertain future could reshape brands’ digital footprints, consumer...


What Is Social Media Monitoring? A Guide to Social Listening

Social media isn’t just about sharing photos or videos anymore. It’s become a great tool brands can...

Contributor Network

Stop the Scroll: How Social Media Animation Can Captivate Your Audience

Are you struggling to cut through the noise on social media? Social media animations can be your...


Paid Search: Create Winning Ad Campaigns and Improve ROI

Paid search helps ads land directly on the search engine results page (SERP).


Instagram Metrics: The Data Points You Should Track in 2024

Ask any marketer and they’ll tell you – you’re only as good as the data you have.


Why the Deprecation of Third-Party Cookies is Inconsequential for G2 Buyer Intent Users

For several years now, marketers and technology vendors alike have been preparing for the ...

Contributor Network

From Pixels to Pavement: Transitioning Your Online Brand to a Brick-and-Mortar Store

Launching your brand online tests the waters. It allows you to hold off on signing any kind of...

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