Marketing (6)

Marketing

My Review of the 10 Best SMS Marketing Software

As a marketer, I’ve relied on email marketing tools to boost customer engagement for as long as I...

Contributor Network

Lead Magnets 101: Everything You Need to Know and How To Build One

Congratulations! You’ve done the hard part — your marketing efforts brought people to your website....

Marketing

11 Essential Brand Elements to Build a Strong Identity

Building a memorable brand goes far beyond having a beautiful logo or a catchy slogan. It involves...

Marketing

Cold Emails That Convert: Proven Strategies for Success

Cold email outreach isn’t for the faint of heart. It requires grit, fortitude, persistence, and...

Marketing

Tried and Tested: G2 Superusers Reveal Top Marketing Tools

As the community manager at G2, I’m always inspired by the insights shared by our vibrant community...

Marketing

What Is Account-Based Marketing (ABM)? A B2B Guide

Would you rather be addressed as “Hey there” or your name?

Marketing

My Evaluation of the 7 Best Affiliate Marketing Software

I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...

Contributor Network

What Is A/B Testing? Types, Examples, and Benefits

Growth requires change.

Contributor Network

Is It the End of SaaS As We Know It?

Something big is happening in the software world. The comfortable, predictable world of annual ...