Tracking and interpreting customer data starts with understanding how to categorize it using ...
by Alex Birkett
Do you remember those Tupperware and Pampered Chef parties your mom would host when you were...
by Derek Doeing
Ever added something to your Amazon cart on your phone, then finished the purchase on your laptop...
by Alyssa Towns
As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at...
by Harshita Tewari
As a marketer, I’ve often found myself buried under manual workflows — sending follow-up emails,...
by Devyani Mehta
With the increasing number of smartphone users, mobile marketing and advertising are growing at a...
by Sagar Joshi
I used to think building a community just meant “posting consistently” and praying someone...
by Soundarya Jayaraman
As brands strive to build product visibility in a tough market, it's still hard to think through...
by Shreya Mattoo