How to Use Brand Authenticity to Earn Customers' Love
In a world filled with noise and conflicting messages, authenticity stands out like a beacon.
by Alyssa Towns
Consent is King: A Guide to Permission-Based Email Marketing
Most of us receive hundreds of emails every single week. Whether they’re personal or professional,...
by Holly Landis
Insights from G2’s EAB: AI’s B2B SaaS Opportunity to Drive Retention & Growth
Last fall, I was privileged to join G2’s Executive Advisory Board (EAB) for an offsite strategy...
by Godard Abel
Why You Need a G2 Profile + How to Get Started for Free
There’s no denying the power of real, customer reviews and the impact they can have on a business....
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by Aayushi Sanghavi
Will TikTok’s “Made in China” Label Cost MarTech Billions?
In this article: TikTok's uncertain future could reshape brands’ digital footprints, consumer...
by Kamaljeet Kalsi
What Is Social Media Monitoring? A Guide to Social Listening
Social media isn’t just about sharing photos or videos anymore. It’s become a great tool brands can...
by Holly Landis
Stop the Scroll: How Social Media Animation Can Captivate Your Audience
Are you struggling to cut through the noise on social media? Social media animations can be your...
by Ajay Bharathi Puram
Paid Search: Create Winning Ad Campaigns and Improve ROI
Paid search helps ads land directly on the search engine results page (SERP).
by Sagar Joshi
Instagram Metrics: The Data Points You Should Track in 2024
Ask any marketer and they’ll tell you – you’re only as good as the data you have.