12 Brand Archetypes: How To Use Them for Your Business
Have you ever felt a genuine connection with a brand?
by Gaetan Gabor
What Is Process Optimization? Types, Steps, and Challenges
We are constantly engaged in processes.
by Thom James Carter
The Importance of Brand Language in 2024 (With Examples)
Have you ever noticed how certain companies seem to have a way with words? Their marketing...
by Robert Katai
Your About Us Page Should Standout: Tips for a Compelling One
An About Us page is like a first-round interview, with your customers asking questions to determine...
by Alyssa Towns
Omnichannel Marketing Improves the Customer Journey. Here’s How.
Many of us frequently turn to coffee shops for an afternoon pick-me-up at good ol’ Starbucks. If...
by Alyssa Towns
How to Use Brand Authenticity to Earn Customers' Love
In a world filled with noise and conflicting messages, authenticity stands out like a beacon.
by Alyssa Towns
Consent is King: A Guide to Permission-Based Email Marketing
Most of us receive hundreds of emails every single week. Whether they’re personal or professional,...
by Holly Landis
Insights from G2’s EAB: AI’s B2B SaaS Opportunity to Drive Retention & Growth
Last fall, I was privileged to join G2’s Executive Advisory Board (EAB) for an offsite strategy...
by Godard Abel
Why You Need a G2 Profile + How to Get Started for Free
There’s no denying the power of real, customer reviews and the impact they can have on a business....
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