How to Create a Winning Multi-Channel Marketing Strategy
Multi-channel marketing allows you to engage with your audience where they are, all at once.
by Sagar Joshi
Marketing Inquiry vs. Marketing Lead: What's the Difference?
It’s not uncommon for even the most experienced marketers to mistake inquiries and leads as the...
by Holly Landis
Green Marketing: Strategies And Best Examples In 2024
We are more concerned with environmental issues now than ever.
by Lesley Vos
What Is Retargeting? Types, Tools, and Best Practices
Imagine a world where everyone who landed on your website bought your product.
by Hannah Harrington
How to Create a LinkedIn Page for Your Business in 4 Steps
LinkedIn is a top social media and professional networking platform, with over one billion members...
by Alyssa Towns
What Is a Pop-Up Shop? How to Organize Your Own
Sure, e-commerce is great—it reaches buyers far and wide. But every amazing product deserves a...
by Deirdre O'Donoghue
8 Marketing KPIs that Keep Your CMO Up At Night
The first page of the marketing bible reads: “Measure your KPIs.”
by Daniella Alscher
Five Trends from the 2024 Martech Landscape
As marketers, we're constantly juggling an ever-growing array of shiny tools and technologies to...
by Palmer Houchins
How G2 Connects Partners and Customers for Shared Success
Earlier this year, I had the pleasure of sitting down with experienced tech and marketing leaders...
