What's Your Returning Customer Rate and How to Improve It
Why should you be obsessed with your returning customer rate (RCR)?
by Fiona Stevens
GTM Innovators 2023 Wrap-Up
Season 1 of the GTM Innovators podcast has been a journey of exploration and discovery, where I’ve...
by Mike Weir
Buyer Intent Data: Identify and Prioritize Sales-Ready Accounts
It’s no secret that B2B marketing teams are being held accountable for their influence on the...
by Ranga Kaliyur
LinkedIn Analytics: Leveraging Performance to Perfection
LinkedIn has proven to be the most powerful social media for business people and salespeople.
by George Rowlands
10 Steps for Creating an Effective Social Media Workflow
It's Tuesday morning, and you're running on empty: no content or ideas. Stress mounts as you...
by Samantha Hembree
What Is Product Marketing? The Business Guide You Need
There’s been a definite shift into a more product-orientated world in recent years.
by Ray Slater Berry
Using Micro Influencers on Your Site to Capture Enterprises
While aiming to promote your brand or product on social media, securing an influencer with a...
by Joe Sinkwitz
Make Your Startup A Success With These 10 Startup Metrics
You can’t run a successful startup on gut instinct alone.
by Dave Nevogt
Event Data Collection: Turn Attendee Insights Into Strategies
As the digital world moves toward a cookie-free environment, marketers must source first-party...
