Will TikTok’s “Made in China” Label Cost MarTech Billions?
In this article: TikTok's uncertain future could reshape brands’ digital footprints, consumer...
by Kamaljeet Kalsi
What Is Social Media Monitoring? A Guide to Social Listening
Social media isn’t just about sharing photos or videos anymore. It’s become a great tool brands can...
by Holly Landis
Stop the Scroll: How Social Media Animation Can Captivate Your Audience
Are you struggling to cut through the noise on social media? Social media animations can be your...
by Ajay Bharathi Puram
Paid Search: Create Winning Ad Campaigns and Improve ROI
Paid search helps ads land directly on the search engine results page (SERP).
by Sagar Joshi
Instagram Metrics: The Data Points You Should Track in 2024
Ask any marketer and they’ll tell you – you’re only as good as the data you have.
by Holly Landis
Why the Deprecation of Third-Party Cookies is Inconsequential for G2 Buyer Intent Users
For several years now, marketers and technology vendors alike have been preparing for the ...
by Todd Detmold
From Pixels to Pavement: Transitioning Your Online Brand to a Brick-and-Mortar Store
Launching your brand online tests the waters. It allows you to hold off on signing any kind of...
by Lee Shields
Guide to Instagram Shadow Bans: What They Are and How to Avoid Them
Even with the rise of new social media platforms, Instagram remains one of the most popular...
by Holly Landis
Instagram Creator Accounts: How to Make the Switch
If you’re a content creator, you want as many people as possible to see your posts and interact...