Marketing (16)

Contributor Network

What Is Process Optimization? Types, Steps, and Challenges

We are constantly engaged in processes.

Marketing

Your About Us Page Should Standout: Tips for a Compelling One

An About Us page is like a first-round interview, with your customers asking questions to determine...

Marketing

How to Use Brand Authenticity to Earn Customers' Love

In a world filled with noise and conflicting messages, authenticity stands out like a beacon.

Marketing

Insights from G2’s EAB: AI’s B2B SaaS Opportunity to Drive Retention & Growth

Last fall, I was privileged to join G2’s Executive Advisory Board (EAB) for an offsite strategy...

Marketing

Why You Need a G2 Profile + How to Get Started for Free

There’s no denying the power of real, customer reviews and the impact they can have on a business....

Marketing

Will TikTok’s “Made in China” Label Cost MarTech Billions?

In this article: TikTok's uncertain future could reshape brands’ digital footprints, consumer...

Marketing

What Is Social Media Monitoring? A Guide to Social Listening

Social media isn’t just about sharing photos or videos anymore. It’s become a great tool brands can...

Contributor Network

Stop the Scroll: How Social Media Animation Can Captivate Your Audience

Are you struggling to cut through the noise on social media? Social media animations can be your...

Marketing

Paid Search: Create Winning Ad Campaigns and Improve ROI

Paid search helps ads land directly on the search engine results page (SERP).