G2 Now Has 2M+ Reviews: Here's What That Says About Software Buying
Each of us has a story to tell. Milestones are just one small part of ours.
by Stephen Hoops
How to Build a B2B Content Marketing Strategy that Converts
Content marketing plays a key role in both customer acquisition and retention.
by Neelam Goswami
7 B2B Marketing Themes from 2022
Like most, there’s a lot I’m reflecting on as we wind down 2022.
by Amanda Malko
What Is Inbound Marketing? How to Pitch to the Right Audience
When it comes to marketing, you are not your prospect.
by Washija Kazim
Best of G2 Badges: Customer Roundup 2022
Each quarter, G2 awards badges to companies that deliver world-class products and experiences for...
by Erin Boyd
Why Email Automation Is Key For Business Growth
Ever noticed how top brands always seem to drop extremely relevant emails in your inbox at just the...
by Phil Newton
How UpContent Is Fueling Customer-Led Growth With G2
Even as a newly minted organization, UpContent knew that the customer voice is a critical component...
by Erin Boyd
How to Drive Efficient Growth With Demand Gen: A Conversation With Carilu Dietrich
Banking on demand generation to keep your business afloat?
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by Shreya Mattoo
Driving Customer Advocacy with G2: A Masterclass from Katlin Hess & Emily Malis Greathouse
The voice of the customer is indispensable when your product is outstanding.