How to Create a Winning Multi-Channel Marketing Strategy
Multi-channel marketing allows you to engage with your audience where they are, all at once.
by Sagar Joshi
Marketing Inquiry vs. Marketing Lead: What's the Difference?
It’s not uncommon for even the most experienced marketers to mistake inquiries and leads as the...
by Holly Landis
How to Create a LinkedIn Page for Your Business in 4 Steps
LinkedIn is a top social media and professional networking platform, with over one billion members...
by Alyssa Towns
Five Trends from the 2024 Martech Landscape
As marketers, we're constantly juggling an ever-growing array of shiny tools and technologies to...
by Palmer Houchins
How G2 Connects Partners and Customers for Shared Success
Earlier this year, I had the pleasure of sitting down with experienced tech and marketing leaders...
by Christine Li
12 Brand Archetypes: How To Use Them for Your Business
Have you ever felt a genuine connection with a brand?
by Gaetan Gabor
Your About Us Page Should Standout: Tips for a Compelling One
An About Us page is like a first-round interview, with your customers asking questions to determine...
by Alyssa Towns
How to Use Brand Authenticity to Earn Customers' Love
In a world filled with noise and conflicting messages, authenticity stands out like a beacon.
by Alyssa Towns
Insights from G2’s EAB: AI’s B2B SaaS Opportunity to Drive Retention & Growth
Last fall, I was privileged to join G2’s Executive Advisory Board (EAB) for an offsite strategy...
