How G2 Connects Partners and Customers for Shared Success
Earlier this year, I had the pleasure of sitting down with experienced tech and marketing leaders...
by Christine Li
12 Brand Archetypes: How To Use Them for Your Business
Have you ever felt a genuine connection with a brand?
by Gaetan Gabor
Your About Us Page Should Standout: Tips for a Compelling One
An About Us page is like a first-round interview, with your customers asking questions to determine...
by Alyssa Towns
How to Use Brand Authenticity to Earn Customers' Love
In a world filled with noise and conflicting messages, authenticity stands out like a beacon.
by Alyssa Towns
Insights from G2’s EAB: AI’s B2B SaaS Opportunity to Drive Retention & Growth
Last fall, I was privileged to join G2’s Executive Advisory Board (EAB) for an offsite strategy...
by Godard Abel
Why You Need a G2 Profile + How to Get Started for Free
There’s no denying the power of real, customer reviews and the impact they can have on a business....
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by Aayushi Sanghavi
Will TikTok’s “Made in China” Label Cost MarTech Billions?
In this article: TikTok's uncertain future could reshape brands’ digital footprints, consumer...
by Kamaljeet Kalsi
What Is Social Media Monitoring? A Guide to Social Listening
I’ve learned that your followers say a lot, but it’s what they don’t tag you in that often matters...
by Holly Landis
Stop the Scroll: How Social Media Animation Can Captivate Your Audience
Are you struggling to cut through the noise on social media? Social media animations can be your...
