My 5 Picks After Testing the Best Customer Loyalty Software
If there's one thing working in marketing has taught me, it's that keeping existing customers...
by Harshita Tewari
What Is Growth Hacking? The Complete Guide for Marketers
If you’ve ever poured weeks into a marketing campaign only to watch it flop, you’re not alone. I’ve...
by Soundarya Jayaraman
I Tried 8 Best Customer Data Platforms in 2025: What Works?
What is the possible reason that your customer marketing isn't yielding any significant wins? I...
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by Shreya Mattoo
7 Best A/B Testing Tools I Trust to Boost Conversions
When you work in marketing, you're constantly making decisions that could go either way. Should...
by Soundarya Jayaraman
Is Ahrefs Worth It Or Just Hype? The Real Scoop From G2 Users
Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for small...
by Sudipto Paul
Employee Journey Mapping Made Simple: A Complete Playbook
First impressions define your reputation as an employer. Candidates decide whether they feel valued...
by Ramiah Adeen
The Importance of Brand Language in 2025 (With Examples)
As marketers, we know how critical it is to shape a brand experience that feels consistent and...
by Soundarya Jayaraman
8 Hyperlocal Marketing Strategies to Grow Your Business
You’ve seen the strategies, but putting them all into practice can feel like a lot. Updating...
by Soundarya Jayaraman
9 Steps to Build a Data-Driven Content Strategy That Works
Are you still creating content based on guesswork?