Marketing

From social media management to marketing a new product, we’ve got you covered. Discover the marketing tips and tricks you can use to wow your customers and expand your reach.

Marketing

How to Become a Social Media Manager (Preparation + Duties)

Believe it or not, there is a person behind your favorite Wendy’s tweet and National...

Marketing

How We Reached the 1 Million Reviews Milestone

You would never believe the things we were doing just a few years ago to get reviews.

Marketing

How We Leverage Email to Build Relationships with Our Users

Since the beginning of G2, back when we were known as G2 Crowd, our mission was to bring...

Marketing

How We Partnered with Vendors to Bring Products to Life

When you think of G2, you probably think of reviews. That is what we are all about here,...

Marketing

How We Found Thousands of Reviewers on Social Media

Since the beginning of G2, back when we were known as G2 Crowd, our mission was to bring...

Marketing

How Reviews are Making a Difference with G2 Gives

Two of G2’s main values are Authenticity and Kindness.

Marketing

The Ultimate Guide to Creating an Event Budget

Even the most experienced event planner can struggle to keep event costs low and under...

Guest Post

2019’s Best Brand Activation Examples (+Why You Need to Follow Suit)

Customers want experiences. 

Marketing

Amazon Advertising: 3 Unique Ways to Sell Your Product

An advertiser’s story often begins with having a product that needs to be sold, and organic...

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