Marketing (5)


Fuel Your Demand Strategy With G2 Buyer Intent: Lessons From Jonathan Pogact and Robin Izsak-Tseng

Marketers and sales teams are up for some challenging times ahead.


Driving Customer Advocacy with G2: A Masterclass from Katlin Hess & Emily Malis Greathouse

The voice of the customer is indispensable when your product is outstanding.


How to Drive Growth Amid Uncertainty: Lessons From ZoomInfo CEO Henry Schuck

During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...


Leading Through a Downturn: Insights From CMOs at Zoominfo and Lacework

You can either drown or rise above to ride the waves.


How to Build a Brand: A Playbook by Bill Macaitis and Dave Gerhardt

“The brand is a fire that drives customers.” - Bill Macaitis


The Future of G2 from G2’s Godard Abel and Sara Rossio

Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...

Guest Post

6 Key Challenges of Omnichannel Retail and How to Solve Them

Decoding the retail puzzle for businesses.


Creating Your First eBook? 15 Experts Share Tips and Best Practices

So if I’m guessing correctly, you’re here because you’ve decided to learn how to make an eBook. Am...


What Are Press Conferences? How to Plan Briefings Like a Pro

Ever thrown a party only to find out no one shows up?

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