Fuel Your Demand Strategy With G2 Buyer Intent: Lessons From Jonathan Pogact and Robin Izsak-Tseng
Marketers and sales teams are up for some challenging times ahead.
by Stephen Hoops
Driving Customer Advocacy with G2: A Masterclass from Katlin Hess & Emily Malis Greathouse
The voice of the customer is indispensable when your product is outstanding.
by Stephen Hoops
How to Drive Growth Amid Uncertainty: Lessons From ZoomInfo CEO Henry Schuck
During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...
by Godard Abel
Leading Through a Downturn: Insights From CMOs at Zoominfo and Lacework
You can either drown or rise above to ride the waves.
by Aayushi Sanghavi
How to Build a Brand: A Playbook by Bill Macaitis and Dave Gerhardt
“The brand is a fire that drives customers.” - Bill Macaitis
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by Shreya Mattoo
The Future of G2 from G2’s Godard Abel and Sara Rossio
Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...
by Mara Calvello
6 Key Challenges of Omnichannel Retail and How to Solve Them
Decoding the retail puzzle for businesses.
by Téa Liarokapi
Creating Your First eBook? 15 Experts Share Tips and Best Practices
So if I’m guessing correctly, you’re here because you’ve decided to learn how to make an eBook. Am...
by Jordan Wahl
What Are Press Conferences? How to Plan Briefings Like a Pro
Ever thrown a party only to find out no one shows up?
