Reviews Matter for Software Brands: Generate and Manage Them Effectively
Reviews have become an important part of the purchase journey across just about every product...
by Rachel Gianfredi
What Is Lead Nurturing? 5 Techniques That Actually Work
Lead nurturing is a process of developing and maintaining relationships with potential customers.
by Anastasia Chechkova
Enhance Lead Scoring and Competitive Targeting Using G2 and HubSpot
When it comes to marketing, many day-to-day efforts are improved by working smarter, not harder.
by Rachel Gianfredi
Marketing vs. Advertising: How to Spot the Difference
This is not a twinning moment.
by Aayushi Sanghavi
What Is a QR Code? How to Scan and How to Make Your Own
QR codes are now a familiar sight.
by Christine Joy Santiago
7 Takeaways from SaaStr Europa 2022
I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...
by Sara Rossio
Direct-to-Consumer Marketing 101: How to Get Started
Who’s not guilty of scrolling through their feed at 3 AM, finding an irresistible urge to purchase...
by Manasa Kumar
What Is Interactive Marketing? Check Out These Strategies
Are you looking for ways to increase your engagement and overall sales? Interactive marketing is...
by Shivani Mody
Cookieless Marketing: How to Adapt Your Marketing Mix
For years, marketers have relied on cookies, or little data files that contain personal...
