Ordinal Data: Definition, Examples, Collection, and Analysis
Companies invest more in data tools to help their marketing teams make better decisions.
by Alex Birkett
How Marketing Information Management Helps Your Business
Software is eating the world – and with that comes a lot of data.
by Lauren Pope
What Is Price Discrimination? Types, Benefits, and Examples
Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...
by Mara Calvello
Scrollytelling: How to Visually Transform Content and Engage Readers
We have entered an era where the visual internet is no longer what it used to be.
by Malin Pettersen
What Is a SKU Number? How to Organize Your Inventory Better
Imagine you were at your local shoe store and wanted to try on a pair, but the salesperson had no...
by Izabelle Hundrev
What Is Conversational Marketing? Top Examples + Benefits
Communication creates communities.
by Alexa Drake
What Is Content Optimization? 7 Effective Ways to Make Content Shine
Savoring content, bit by bit, drop by drop.
by Angela Ash
What Is a Customer Profile? The Ultimate Guide + Free Template
The days of mass marketing are behind us.
by Holly Hunt
What Is Organic Search? How To Improve Your Rankings
In a perfect world, every piece of content would rank well.
