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Featured

How AI Is Shaping the Future of SaaS Markets Globally

Each fall, I look forward to what I call my “World Tour” in the EMEA and APAC regions, where I get...

Productivity

9 Candidate Sourcing Strategies to Find the Best Talent

The talent market is a competitive place.

Sales

14 Sales KPIs Your Sales Team Should Track for Growth in 2025

There's much debate in the sales industry over which sales key performance indicators (KPIs) and...

Sales

Sales Playbook: How to Create One (+Free Template)

When presented with a task, our first thought is to explore options for the best approach.

Featured

The Impact of Online Reviews and the Statistics to Prove It

Businesses need money to survive. And in the era of technology, it seems that every company has a...

Featured

What Is Asset Management? Why Do Businesses Need It?

Assets are essential to the business equation.

Marketing

Will TikTok’s “Made in China” Label Cost MarTech Billions?

In this article: TikTok's uncertain future could reshape brands’ digital footprints, consumer...

Marketing

Why the Deprecation of Third-Party Cookies is Inconsequential for G2 Buyer Intent Users

For several years now, marketers and technology vendors alike have been preparing for the ...

Featured

The Future of Cybersecurity With Chase Cunningham, G2's VP of Security Market Research [Video]

In a digital world, where every click, swipe, and keystroke opens doors to endless possibilities,...

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