All Things AI: G2’s November News Round-up Analysis
As we sleigh into December, let’s inspect how November's seven most impactful AI news events will affect marketing and MarTech...
by Kamaljeet Kalsi
How AI Is Shaping the Future of SaaS Markets Globally
Each fall, I look forward to what I call my “World Tour” in the EMEA and APAC regions, where I get...
by Godard Abel
9 Candidate Sourcing Strategies to Find the Best Talent
The talent market is a competitive place.
by Mara Calvello
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14 Sales KPIs Your Sales Team Should Track for Growth in 2025
There's much debate in the sales industry over which sales key performance indicators (KPIs) and...
by Mary Clare Novak
Sales Playbook: How to Create One (+Free Template)
When presented with a task, our first thought is to explore options for the best approach.
by Mary Clare Novak
The Impact of Online Reviews and the Statistics to Prove It
Businesses need money to survive. And in the era of technology, it seems that every company has a...
by Mara Calvello
How G2 Remains Committed to Authentic Reviews in an Age of AI
At G2, we continue to embrace artificial intelligence (AI) by finding ways to work smarter and...
by Sara Rossio
What Is Asset Management? Why Do Businesses Need It?
Assets are essential to the business equation.
by Keerthi Rangan
Will TikTok’s “Made in China” Label Cost MarTech Billions?
In this article: TikTok's uncertain future could reshape brands’ digital footprints, consumer...