Godard Abel

Godard Abel is the co-founder and CEO of G2. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).


The Global Opportunity for Indian SaaS Vendors in 2023

In October, I had an incredible week visiting Bangalore, where we hosted two inaugural APAC events:...


How to Drive Growth Amid Uncertainty: Lessons From ZoomInfo CEO Henry Schuck

During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...


Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel

A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.


G2 CEO Reflections: The State of European SaaS

As we continue through a global economic downturn, every industry is faced with a set of challenges...


5 Steps to Successfully Manage a Business During a Downturn and Emerge Even Stronger

We’ve all seen the headlines. Record inflation, tumbling tech stocks, and fears of a looming...

Thought Leadership

3 Lessons Learned from Building Unicorns in Atlanta

Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...


Dear Entrepreneurs, Here’s to Your Next PEAK

There’s one thing entrepreneurs can all agree on: there is no straightforward path to business...


6 Lessons Learned in Building Your Board as an Entrepreneur

No matter the industry or the size of the business, building a board of directors is a crucial step...

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