Nice to meet you.

Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.

Godard Abel

Godard Abel is the co-founder and CEO of G2. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).


Refusing to Lose: 5 Ways Freshworks CMO Stacey Epstein Leads Through Change

As an experienced tech CEO and entrepreneur, I have seen firsthand the importance of leadership,...


The Global Opportunity for Indian SaaS Vendors in 2023

In October, I had an incredible week visiting Bangalore, where we hosted two inaugural APAC events:...


How to Drive Growth Amid Uncertainty: Lessons From ZoomInfo CEO Henry Schuck

During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...


Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel

A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.


G2 CEO Reflections: The State of European SaaS

As we continue through a global economic downturn, every industry is faced with a set of challenges...


5 Steps to Successfully Manage a Business During a Downturn and Emerge Even Stronger

We’ve all seen the headlines. Record inflation, tumbling tech stocks, and fears of a looming...

Thought Leadership

3 Lessons Learned from Building Unicorns in Atlanta

Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...


Dear Entrepreneurs, Here’s to Your Next PEAK

There’s one thing entrepreneurs can all agree on: there is no straightforward path to business...


6 Lessons Learned in Building Your Board as an Entrepreneur

No matter the industry or the size of the business, building a board of directors is a crucial step...

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.