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Godard Abel

Godard Abel is the co-founder and CEO of G2. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).

Productivity

Refusing to Lose: 5 Ways Freshworks CMO Stacey Epstein Leads Through Change

As an experienced tech CEO and entrepreneur, I have seen firsthand the importance of leadership,...

Tech

The Global Opportunity for Indian SaaS Vendors in 2023

In October, I had an incredible week visiting Bangalore, where we hosted two inaugural APAC events:...

Marketing

How to Drive Growth Amid Uncertainty: Lessons From ZoomInfo CEO Henry Schuck

During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...

Featured

Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel

A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.

Tech

G2 CEO Reflections: The State of European SaaS

As we continue through a global economic downturn, every industry is faced with a set of challenges...

Featured

5 Steps to Successfully Manage a Business During a Downturn and Emerge Even Stronger

We’ve all seen the headlines. Record inflation, tumbling tech stocks, and fears of a looming...

Thought Leadership

3 Lessons Learned from Building Unicorns in Atlanta

Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...

Featured

Dear Entrepreneurs, Here’s to Your Next PEAK

There’s one thing entrepreneurs can all agree on: there is no straightforward path to business...

Featured

6 Lessons Learned in Building Your Board as an Entrepreneur

No matter the industry or the size of the business, building a board of directors is a crucial step...

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