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Godard Abel

Godard Abel is the co-founder and CEO of G2. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).

Tech

Driving Efficient Revenue Growth in the Age of AI

For SaaS vendors, the pressure to drive efficient revenue growth has never been higher. Findings...

Leadership

Leadership Lessons from Unlocking the Third Door with Alex Banayan

Earlier this year, at our G2 FY25 kickoff in Chicago, we had the privilege of having bestselling...

Marketing

Insights from G2’s EAB: AI’s B2B SaaS Opportunity to Drive Retention & Growth

Last fall, I was privileged to join G2’s Executive Advisory Board (EAB) for an offsite strategy...

Productivity

Navigating Change and Amping it Up: Lessons from Vivek Kundra

I recently had the pleasure of hosting Vivek Kundra, President and COO of project44, as the keynote...

Tech

5 Trends Guiding the Future of B2B SaaS Investing

In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on...

Marketing

How Leaders Can Thrive in an Age of Intelligence: A Chat With HubSpot CEO Yamini Rangan

I recently had the pleasure of interviewing Yamini Rangan at our annual G2 Reach event.

Tech

Navigating the Future of B2B SaaS with G2's Executive Advisory Board

We recently had the opportunity to host representatives from G2’s Executive Advisory Board (EAB)...

Tech

How SaaS Leaders are Operationalizing AI to Drive Go-To-Market Impact

After sharing my reflections on the global opportunity for SaaS innovators in the age of AI, I was...

Tech

The Growth Opportunity for Global SaaS Innovators in the Age of AI

This time each year, I look forward to my “World Tour” in APAC and EMEA, spending time with G2...

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