Research
Check out the latest research reports from G2. For more information about G2's data and research, contact press@g2.com.
The Answer Economy: How AI Search is RewiringB2B Software Buying.
New G2 research: 51% of B2B buyers now start software research with AI over Google. Discover what it means for visibility, trust, and vendor selection.
by
Tim Sanders / April 15, 2026
A Leap of Trust: AI Agents Are Winning Hearts and Wallets
Forget the AI bubble headlines. Agents are moving from pilot to production faster than anyone predicted. And they’re proving value with cost savings, speed, and real business impact. This report reveals how adoption is scaling, the results buyers are seeing, and why vendors must adapt to capture the opportunity.
by
Tim Sanders / October 09, 2025
Buyer Behavior Report: AI Now Means Always Included
AI is no longer sitting on the sidelines of the software buying journey—it’s steering budgets and redefining who calls the shots. AI is now always included, and buyers aren’t playing by the old rules.