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Please research our website to ensure your article topic isn't already covered on the Learn Hub.
- Choose topics that deliver real value to G2 readers. These could include category explainers, industry trends, and actionable best practices that professionals can apply in their work. Avoid vendor comparisons, pricing-focused pieces, or promotional content.
- Please use this template to submit your pitch. It helps ensure we have all the information we need for a quick and thorough review.
- Once your pitch is approved, we’ll share a single Google Doc for your article. This is where your outline, draft, distribution notes, edits, and feedback will be managed, keeping the process in one place from start to finish.
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Please begin by adding your outline so we can align on the direction before you start writing.
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If we don’t hear from you within two weeks, we’ll pause your submission and send a reminder before closing it. You’ll also get a final update once your post moves to editing.
From the editor's desk
G2's Editorial team reserves the right to make final edits, which may include removing promotional content, removing competing links, rewording copy to align with our editorial standards, and adding category CTA buttons and links.
- Our word count goal is 2000 words minimum.
- Fill out the Writer’s Use section in the Google Doc when you submit the article outline. (adding tab/doc specific info)
- We include two do-follow links to your site. Do-follow links should be educational or informational blogs that are non-promotional. Kindly avoid software lists, product pages, service pages, demo pages, home pages, gated content, and landing pages.
- The primary keyword you target in your article must not overlap with focus keywords already covered by the G2 Learning Hub.
- External links should not point to competitor content that directly targets the same keywords already covered by the G2 Learning Hub. For example, if the Learning Hub has an article optimized for “AI compliance,” you may cite government regulations or analyst research, but not another vendor’s “AI compliance” blog post.
- All links from external resources must be cited. If you include material sourced from other sites, please attribute.
- Center your article on one clear primary keyword.
- Keep it educational — avoid promoting products, services, or demos.
- The article must not contain product or tool listicles (G2 ranks tools based on G2 user reviews only).
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All data, statistics, and studies cited in your article must be from the last two years. Please include the source and publication date for all external data to ensure our content is as relevant and up-to-date as possible.
Formatting guidelines
- Start with a purposeful introduction — tell readers why the topic matters and what they’ll take away.
- Use H2s, H3s, and H4s to organize ideas into a clear flow. Strong hierarchy makes your piece easier to follow and signals importance to search engines.
- Keep paragraphs short (2–4 sentences). Concise sections make content approachable and prevent reader fatigue.
- For complex ideas, use lists or bullets. They make details easier to scan and improve how summarization tools surface your content.
- Call out key data, stats, or product names so they stand out on the page. This helps readers retain important points.
- End with a practical takeaway — a checklist, recommendation, or insight that gives readers something to apply immediately.
G2’s policy on AI content
We do not accept content that is AI-generated.
- AI can be useful for brainstorming ideas, shaping an outline, or exploring research directions, but the writing itself should be done in your own voice.
- Treat AI outputs as suggestions, not facts. Double-check every statistic, quote, or example against the original source before you include it.
- Don’t cite AI tools directly. Instead, link to primary, authoritative references like research reports, government publications, or industry studies.
- Your voice is what makes the article worth reading. Share your unique experiences and insights that might be helpful for our readers.
Terminating an ongoing collaboration
G2 reserves the right to end an ongoing collaboration if the content is syndicated, copied, AI-generated, or plagiarized from your blog or someone else's.
Our team uses internal and third-party systems to identify and flag AI-written content. If your submission is found to be AI-generated, we reserve the right to terminate the collaboration immediately.
