We’ve done it again!
What started with 1 million unbiased reviews back in late 2019 has now reached 3 million reviews on G2.
The average NFL stadium holds around 70,000 fans. Madison Square Garden seats just under 20,000. But the stadium of honest software opinions that G2 has built? It now hosts more voices than the entire population of Chicago (2.664 million), which is also our headquarters.
When we reached our 1 million reviews in 2019, it felt like we'd summited Everest. By our 2nd million in 2023, we'd proven this wasn't just a mountain but an entire range we were mapping for the business world. Now at 3 million authentic reviews just two years later, G2 has created something unprecedented: software's most comprehensive feedback ecosystem.
Let us break down what this remarkable milestone means for the future of software selection.
The journey from 2 to 3 million reviews wasn't just about adding more voices – it was about expanding whose voices are being heard. Looking at the numbers, our growth trajectory has been remarkable: reaching 1 million reviews in 2019, 2 million reviews in 2023, and already hitting 3 million in just the second quarter of 2025.
What makes this growth particularly noteworthy is its distribution across regions. While North America remains our largest market, we've seen exceptional expansion across Europe, Asia-Pacific, and Latin America, creating a global perspective on software performance. Our expanded EMEA presence came as a surprise, bringing in over 3 million additional visits this year alone.
This revolution in software feedback and our journey to 3M reviews didn't happen by accident. It results from G2's strategic commitment to making authentic reviews accessible regardless of geography or language preference. It's safe to say that G2 is going global. And we’re just getting started.
As we celebrate 3 million reviews, we recognize that our strength lies not just in quantity, but in quality and authenticity. That's why G2 is proud to be among the first launch partners for LinkedIn's new Verified on LinkedIn service.
This groundbreaking integration allows LinkedIn's 80 million verified members to use their professional profiles as proof of their identity across partner platforms, including G2. With studies showing that 65% of people worry about who to trust online, this verification capability adds another layer of credibility to our review ecosystem.
“The limits of my language mean the limits of my world.” Ludwig Wittgenstein’s words hit home for us at G2. After all, if software is a universal language, why limit who can understand it?
Recognizing this, G2 embarked on an ambitious localization journey, embracing Spanish, German, French, and Portuguese to make our platform truly accessible to global audiences. G2’s localized views improve accessibility and engagement by providing a seamless, multilingual experience for global buyers. This empowers buyers to make confident decisions and helps sellers extend their reach in key international markets.
Through these strategic localization efforts, we've made our most trafficked pages – including product profiles, comparison pages, and category pages – accessible to a truly global audience.
The impact has been immediate and substantial. Within just two months of launching enhanced localization, we've welcomed over 90,000 new buyer visits and secured rankings for 30,000 new global keywords. Our French-speaking audience is growing at an extraordinary 45% week-over-week, demonstrating the enormous appetite for localized software insights.
In 2025 alone, we’ve seen over 71k reviews in English, 857 in Spanish, and 1500+ combined across French and Portuguese.
Even our very own Monty – the world's first AI software expert – has expanded its capabilities to interact with users in multiple languages. It can now provide tailored product recommendations and answer questions across our entire catalog in the user's preferred language. These AI-powered enhancements, combined with our localization strategy, ensure that software buyers worldwide can access the insights they need, regardless of their native language.
A lot has changed over time. The categories showing the most substantial growth since our 2 million milestone revealed fascinating insights about where businesses are investing and innovating.
The most striking trend is the explosive growth in AI-related software reviews. While non-AI categories grew by a healthy 51%, AI categories experienced a staggering 191% growth between 2023 and March 2025. This nearly 4x difference in growth rates highlights the dramatic shift toward AI adoption across industries.
These trends aren’t just about software – they tell us about the changing nature of work itself.
We believe in real and genuine feedback. While 3 million is an impressive figure, what truly matters are the individual experiences each review represents and the people who took the time to share them.
G2 Icons – our most dedicated community members – stand at the center of this review ecosystem. These contributors have transformed how businesses evaluate software by consistently sharing thoughtful, in-depth feedback across multiple categories.
But what motivates someone to write dozens, even hundreds, of reviews? Let’s hear it from them!
“G2 has become an integral part of our evaluation process. Before we even book a vendor demo or engage with a sales rep, we head to G2 to explore what real users are saying. It gives us a starting point grounded in practice, not just theory.
The transparency and depth of feedback on the platform allow us to identify patterns, spot recurring pain points, and better assess whether a software solution truly fits our context. Over time, G2 has helped us move from a "sales-led" buying model to a more "community-led" approach. This shift has led to more confident decisions and higher internal adoption rates.
For my team and me, it’s become second nature to validate all major software decisions through G2 before moving forward.”
- Luca Piccinotti, Growth Marketer
“Contributor feedback has the power to influence purchase decisions, the formation of marketing strategy, and build trust. Positive reviews increase credibility. It is like word-of-mouth.
Reviews are powerful. G2 is the place where reviews/opinions/feedback are celebrated. It is used in the most constructive way in this ever-evolving software world. The experts and reviewer here have shared their experience, which forms the basis of the business strategy.”
- Sheeba Thomas, Digital Marketer
These testimonials reveal the heart of G2's ecosystem: contributors driven by purpose and community. G2 Icons don't just share feedback, they participate in a global conversation that transforms software evaluation. They've benefited from others' insights and feel compelled to give back.
“Knowing that my input and insights are making a difference to others in the community.”
– Charlotte Maughan, Senior Operations Manager
“I appreciate the opportunity to help others make informed decisions, share knowledge about products, and engage with a community of like-minded individuals.”
– Jurgen Proschinger, Principal/Founder
“There are always more and more tools available every day, and G2 has its pulse on the developments.”
– Brian Sikorski, Marketing Guru
Beyond building the world's largest software marketplace, G2 is committed to social impact through our G2 Gives initiative. With each qualifying review, users can direct a $10 donation to partner charities, transforming feedback into meaningful change. Since 2017, G2 Gives has raised over $1.1 million for 250+ organizations worldwide, with more than 8,000 reviews generating $80,000+ in donations in 2023 alone.
Our review booths at industry events have already raised $55,110 in 2024, significantly surpassing last year's total. This program embodies the true spirit of our community—people who don't just share insights, but who also leverage their expertise to support causes they care about.
"Coming together is a beginning, staying together is progress, and working together is success." This quote by Henry Ford rings true because our successes would not be possible without our software vendors and buyers.
The collaborative ecosystem between G2, vendors, and buyers has created a virtuous cycle of feedback and improvement. As our community continues to grow, the collective wisdom transforms how businesses evaluate and implement software solutions.
Software buyers can take a deep breath because decision-makers now have access to diverse perspectives. Even when evaluating enterprise software that may cost hundreds and thousands of dollars, buyers aren’t starting from scratch. They can filter perspectives by company size, industry, role, and use case to find insights from organizations just like theirs.
This feedback shortens buying cycles, reduces implementation risk, and leads to stronger software partnerships.
For vendors, this growth represents unparalleled visibility into how users actually experience their products. Beyond marketing claims or quarterly NPS scores, G2's review ecosystem provides granular insights into what users value, struggle with, and wish to see improved. Forward-thinking vendors are already using this data to prioritize product roadmaps and refine their messaging in ways that resonate with real user needs.
With 3 million data points structured across thousands of attributes, we can now spot trends months before they appear in analyst reports, predict category convergence with remarkable accuracy, and provide buyers with increasingly matching algorithms that consider their specific requirements against actual user experiences.
AI is now integrated into nearly every software category on G2. But where's the real business value? Our experts dive deep, predicting where AI is truly moving the needle – and where it’s just hype.
As we celebrate this milestone, we're already looking ahead to the next. The journey from 1 million to 3 million reviews has transformed G2 from a software marketplace into the global voice of the technology community.
Our vision for the future is clear: continue expanding the diversity of voices represented, deepen insights across emerging software categories, and create even more personalized experiences that connect buyers with their ideal solutions.
Want to be part of this journey? Share your software experiences on G2.com today. Together, we're creating the world's most trusted software marketplace, one review at a time.
