Sales Playbook: How to Create One (+Free Template)
When presented with a task, our first thought is to explore options for the best approach.
by Mary Clare Novak
The Impact of Online Reviews and the Statistics to Prove It
Businesses need money to survive. And in the era of technology, it seems that every company has a...
by Mara Calvello
How G2 Remains Committed to Authentic Reviews in an Age of AI
At G2, we continue to embrace artificial intelligence (AI) by finding ways to work smarter and...
by Sara Rossio
What Is Asset Management? Why Do Businesses Need It?
Assets are essential to the business equation.
by Keerthi Rangan
Will TikTok’s “Made in China” Label Cost MarTech Billions?
In this article: TikTok's uncertain future could reshape brands’ digital footprints, consumer...
by Kamaljeet Kalsi
Why the Deprecation of Third-Party Cookies is Inconsequential for G2 Buyer Intent Users
For several years now, marketers and technology vendors alike have been preparing for the ...
by Todd Detmold
![The Future of Cybersecurity With Chase Cunningham, G2's VP of Security Market Research [Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI731_Learn_Article_Images-%5BProfessional_Spotlight-Chase_Cunningham%5D_V1a.png?height=458&name=G2CM_FI731_Learn_Article_Images-%5BProfessional_Spotlight-Chase_Cunningham%5D_V1a.png)
The Future of Cybersecurity With Chase Cunningham, G2's VP of Security Market Research [Video]
In a digital world, where every click, swipe, and keystroke opens doors to endless possibilities,...
by Alexandra Vazquez
The Ethics of AI: 4 Essential Questions We Should Ask
A year ago, if I’d said “AI" at my dinner table, my (mature) family wouldn’t have known what I was...
by Lacy Coligan
Driving Impact With Customer Voice: 5 Takeaways from IBM’s Jill Cross
If you’re a B2B marketer or seller, you know that building buyer trust does not happen overnight.
