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Marketing

7 B2B Marketing Themes from 2022

Like most, there’s a lot I’m reflecting on as we wind down 2022.

Featured

Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel

A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.

Productivity

DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion

People are complex. People are complicated.

Marketing

10 Email Marketing Strategy Tips from G2's Own Email Expert

So, you’ve used G2 to find the best email marketing software for your business, maybe you have an...

Productivity

The Great Resignation: Has Anything Changed and Will It Ever End?

If you work in HR, lead people, manage people, or had to hire people anytime in the last two years,...

Featured

5 Steps to Successfully Manage a Business During a Downturn and Emerge Even Stronger

We’ve all seen the headlines. Record inflation, tumbling tech stocks, and fears of a looming...

Marketing

7 Takeaways from SaaStr Europa 2022

I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...

Marketing

Lost in the Grid: How to Rise Above the Noise on G2

At full capacity, Madison Square Garden can host more than 20,000 people in its arena.

Productivity

What Is Business Forecasting? Predictions to Drive Success

It’s time to look inside your crystal ball and start forecasting.Forecasting gives you the tools...

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