Tech

Tap Into First-Party Data in a Post-Third-Party Data World

Top publishers and tech companies continue to declare protecting consumer privacy a...

by Kayla Hammersmith

Management

How to Waste Less Time at Work With the Pareto Principle

We’d all love to work smarter and not harder, but how to accomplish that remains tricky.

by Lauren Pope

Tech

Build a Better Product With Product Ideation

Thomas Edison once said, “The value of an idea lies in the using of it."

by Ben Robinson

Tech

Your Data Is at Risk: Why Backup Is So Important

Whether it’s photos, documents, video files, or confidential information, your data is of...

by Alexa Drake

Sales

Avoid Bad Sales Practices With Psychological Email Techniques

People are subconsciously predisposed to certain words, phrases, and patterns.

by James Riddle

Management

The Ultimate History of ERP: Its Rise to a Powerful Solution

With the rapid expansion of technology making communication easier than ever, new and...

by Peter Thomson

Tech

What Can a Heatmap Tell You About Your Product Page?

Heatmaps are very helpful tools that can be used for increasing the conversion rates on...

by Evelin Rácz

Marketing

5 Ways to Optimize Your Images to Rank

Image optimization is an important step to achieving a better ranking, no less important...

by Angela Ash

Productivity

Make Money Today With These 7 Passive Income Ideas

There are thousands of people looking for passive income ideas online.

by Jana Rumberger

Management

Reclaim Your Time with These 12 Time Management Tips

Time is one of the few things you can never get back once it’s gone; that’s what makes it...

by Lauren Pope

Marketing

15 Brilliant Landing Page Examples to Emulate in 2020

Landing pages can be the make or break of your lead acquisition strategy.

by Jake Stainer

Sales

50 Revealing Sales Metrics to Give You a Competitive Edge

Do you really know how well your sales team is doing? 

by Mary Clare Novak

Tech

The Future of IoT: What Trends We Can Expect in 2020

The year 2020 will be witness to the rise of IoT across all industries, platforms, and...

by Vitaly Kuprenko

Tech

Data Mining Techniques You Need to Unlock Quality Insights

In today's rapidly growing technological workspace, businesses have more data than ever...

by Mara Calvello

Management

How to Choose an Appointment Scheduling Software Provider

Appointment scheduling software serves multiple purposes for a burgeoning business.

by Nancy Liberman

Management

If You Want Satisfied Customers, Create Satisfied Employees

Building a good and loyal customer base for a business isn’t easy.

by Mrinmoy Rabha

Sales

5 E-Commerce Myths for Digital Businesses Selling Globally

Online shopping is here to stay. 

by Catie Gonzalez

Management

Why a Feedback Forum Is Essential for Your Company

Gathering quality feedback and closing the loop is essential to any company that cares...

by Anna Kuzma

Marketing

Dos and Don’ts for Your GIF Marketing Strategy in 2020

If you’re getting started with GIF marketing, you should be aware of what you should do in...

by Steve Rado

Marketing

Don't Waste Your Time with Vanity Metrics: Use These Instead

As a marketer, you’re expected to not only work hard but to also prove that the efforts...

by Daniella Alscher

Marketing

Expand Your Reach With Facebook Messenger Marketing

Whether you're in the process of putting together a brand-new small business or you've...

by Matt Shealy

Sales

81 Crucial Sales Terms: The Only Sales Glossary You Need

If the sales field is one thing, it’s complex.

by Mary Clare Novak

Marketing

6 Ways to Generate LinkedIn Leads Without New Connections

Let’s start with some honesty.

by Jean-Marc Saint Laurent

Tech

5 Advantages of 5G Technology to Look for in 2020

5G technology is set to take over the world and herald in a new age of the internet.

by Hamna Amjad

Tech

What to Look for When Choosing Hyperconverged Infrastructure

Hyperconverged infrastructure (HCI) is a disruptive technology, representing one of the...

by John Williamson

Management

Write That Down – Take the Best Meeting Minutes with This Template

Is there anything worse than leaving a productive meeting only to find nobody took notes on...

by Lauren Pope

Tech

How to Turn Off Windows Defender (Temporarily and Permanently)

Is your Windows Defender security driving you crazy as you try to Google harmless things?

by Holly Hunt

Sales

5 Types of Sales Collateral Your Team Needs to Be Successful

Quick. That's how your salespeople need to be to win a sale.

by Nivedita Bharathi

Marketing

5 Can’t-Miss Benefits of Native Advertising

Every day, people are bombarded with advertisements online. 

by Adelina Karpenkova

Tech

Data Mining: Uncover the Valuable Business Insights You Need

Brittany Kaiser, former Director of Business Development for Cambridge Analytica, stated in...

by Mara Calvello

Tech

Exploring the Future of Cloud Computing in 2020 and Beyond

Cloud computing has become a fundamental requirement for most organizations.

by Salman Saleem

Marketing

30 Must-See FAQ Page Examples That'll Make You Redo Your Own

It’s no secret that the best companies put their customers first.

by Deirdre O'Donoghue

Tech

4 Major Types of Cryptocurrency (+What They’re Good For)

In early 2009, an anonymous developer (or group) launched the cryptocurrency known as...

by Andrej Kovačević

Sales

5 Sales Enablement Lessons to Bolster Sales Training Programs

The first few months on the job are critical for sales reps.

by Rachel Saltsgaver

Tech

4 Automation Strategies That Winning Companies Get Right

In a world of instant gratification, your customers expect immediate responses to their...

by Abhishek Agrawal

Tech

How to Become a Top-Notch Database Administrator

Database administrators are more important than their title might reveal to the layman.

by Kevin Indig

Sales

5 Ways Customer Success Teams Help Drive Customer Acquisition

A decade ago, SaaS businesses began to realize that they had a major problem.

by Cori Pearce

Marketing

5 Tips to Keep in Mind Regarding Your Nonprofit Marketing Strategy

When nonprofits make budget cuts (as they often do) to account for the various aspects of...

by Gerard Tonti

Marketing

43 Marketing Metrics to Show Your Boss You're Killing It

Any smart marketer knows that creativity is just half of the job. The other half? Measuring...

by Daniella Alscher

Development

Why Low-Code/No-Code Is a Hot Topic for Businesses

The traditional process of developing applications for business process automation is often...

by Katherine Kostereva

Management

Launch Your New Product in No Time with Agile Project Management

It takes a well-rounded team full of talented individuals to complete a project. But even...

by Lauren Pope

Tech

How Fintech Is Changing Banking for SMEs (+Trends for 2020)

Is highstreet banking dead?

by Tim Keary

Sales

Close Deals and Spike Profits with a New Sales Process

Let’s make a deal.

by Mary Clare Novak

Guest Post

7 Challenges You'll Face When Running a Wholesale Business

Running a business is never easy, and when you're selling wholesale – especially when...

by Jake Rheude

Featured

Don’t Fall Prey to Spear Phishing: Protect Yourself Now

Everyone wants to keep their information safe.

by Alexa Drake

Management

Here's Why Ignoring Triple Constraint Could Cost You Big Time

Agile. Scrum. Waterfall. With so many project management strategies, how can you be sure...

by Lauren Pope

Tech

Correlation vs Regression Made Easy: Which to Use + Why

We’ve all head the phrase “correlation does not imply causation” but what does that mean,...

by Mara Calvello

Guest Post

6 Recruiting Tips From Hiring Experts

But what exactly does it mean to have a great hiring process?

by Rada Abdo

Guest Post

10 Content Marketing Mistakes to Steer Clear of in 2020

Seth Godin famously said “Content marketing is the only marketing left.”

by Rachel Cravit

Tech

5 Clever Ways to Enhance Your Personal Data Security

These days, every aspect of our lives is connected in some way to the internet. 

by Andrej Kovačević

Tech

4 Ways AI Aligns and Enhances Marketing and Sales Teams

Sales and marketing alignment is a longstanding topic, but the current rise in artificial...

by Joe Caprio

Guest Post

7 Tips for Building a Knowledge Base to Wow Your Customers

An effective knowledge base helps you in staying ahead of your customers' concerns and...

by Anastasia Savelyeva

Tech

AI or the Grim Reaper? Predicting Mortality Rates With AI

The evolution of artificial intelligence has seen its impact in various industries. 

by Tucker Sutlive

Tech

Why Automating Application Security Testing Is Critical for Developers

In the modern software development landscape, things tend to escalate rapidly.  

by Harshit Agarwal

Sales

Law & Disorder: Investigating Inadequate Sales Templates

Dun dun. 

by Emily Roberts

Sales

A Beginner's Guide to Real Estate Investing

Investing in real estate can be an incredibly profitable and fulfilling journey.

by Sam Radbil

Guest Post

What Is Lorem Ipsum? (History, Fun Facts, and Alternatives)

If you've at least used some form of writing or web content management software, there is a...

by Kai Tomboc

Guest Post

7 Site Speed Optimization Hacks for a Faster Website

Having a slow website can kill your traffic and conversions.

by Bamidele Onibalusi

Guest Post

5 Ways to Leverage Big Data to Become a Data-Driven Marketing Team

The IBM System/360 is greeted by fear and confusion when it arrives at the SC&P offices on...

by Joe Fitzpatrick

Guest Post

Marketers, Please – A Marketing Inquiry Is Not a Qualified Lead

Marketing’s central objective for B2B companies is to generate leads. 

by Michael Brenner

Guest Post

7 Incredible Christmas Instagram Marketing Campaigns of 2019

With a variety of traditions like family gatherings and gift-giving, what’s not to love...

by Val Razo

Guest Post

11 Sites for Getting Remote Graphic Design Jobs

Being a graphic designer – creating beautiful visuals and sending them out into the world...

by Preston Lee

Guest Post

Small Business Growing Pains (+How to Overcome Them)

Starting a small business might seem like a step in the right direction, but there are...

by Scott Turner

Guest Post

6 Financial Mistakes Nonprofits Make (+How to Avoid Them)

Nonprofits handle finances very differently than for-profit organizations.

by Jon Osterburg

Sales

How Automation Alleviates Headaches for E-Commerce Brands

Complexity is on the rise for e-commerce brands as customers increasingly demand highly...

by Jennifer Clark

Marketing

The User-Friendly Approach to Targeted Advertising

Online ads can be annoying unless they come just at the right moment. 

by Kevin Indig

Guest Post

What Is PropTech? A Glance Into the Future of Property Technology

Before we can discuss the future of PropTech, it’s important we know how to define it in...

by Riemy Wan

Management

The Simple Guide to Buying a Business

You would think there are no shortcuts to entrepreneurship, but there are. 

by Kevin Indig

Guest Post

5 Content Marketing Myths You Must Avoid in 2020

About a decade ago, blogging was becoming mainstream and transforming into a lucrative...

by Chintan Zalani

Guest Post

3 Uses of Artificial Intelligence (AI) In Customer Experience

AI is taking over the world of client experience.

by Emily Smith

Guest Post

Why You Need Mixed Reality Apps at Your Events

Mixed reality apps (MR) are taking the internet by storm. 

by Jose Bort

Guest Post

17 Must-Have E-Commerce Conversion Elements

Even if you create the best products in the world, your e-commerce store will fail if you...

by Mitt Ray

Guest Post

5 Things to Consider When Buying Field Service Management Software

Picture this: you’re managing a business that relies on field workers, the company is...

by Cristina Maria

Management

What is a Business Card Scanner? (+4 of the Best Apps)

It’s not always easy to remember someone’s name. It’s even more difficult to remember what...

by Daniella Alscher

Guest Post

8 E-Commerce Mistakes to Avoid Before Christmas

Ho ho ho! Holidays are coming, baubles deck the halls everywhere you look, and you can...

by Kinga Odziemek

Guest Post

How to Create a Sustainable Event (+Why You Should Care)

As an event planner, have you ever asked yourself what impact your events have on the...

by Isabella Sevilla

Guest Post

20 Refreshing Spa Marketing Tactics for Your Salon in 2020

Looking to freshen up your spa's marketing tactics in the upcoming year? 

by Arash Asli

Guest Post

How to Nail Your Cyber Week Marketing Like a Pro (+Brand Examples)

The end of the year can be a lucrative time for SaaS companies.

by Alice Corner

Guest Post

What Is Cost Per Hire? (+How Recruiters Can Reduce It)

Organizations are looking to hire the best employees to scale success. 

by Nivedita Joshi

Guest Post

How the Ministry of Consumer Affairs Uses Feedback Software

Since India has become one of the fastest-developing economies in the world, its poverty is...

by Vinod Janapala

Guest Post

5 Stages of the Business Cycle: Where Do You Stand?

Prospective business owners go through several stages in the journey to turn their initial...

by Benjamin Shabat

Guest Post

Bootstrapping vs. Venture Capital Funding: Which Path Will You Choose?

2018 was a big year for venture capital.

by Rich Clominson

Marketing

How Much Do YouTubers Make (And How You Can Make It, Too)

Home videos can be more than just a hobby — they can be a money-maker, for businesses and...

by Holly Hunt

Management

G2sday Roundup 12/3/19: E-Commerce & Holiday Marketing

With Thanksgiving and Black Friday past, the holiday shopping season is upon us. Dive into...

by Anastasia Masters

Guest Post

4 Traditional Methods to Create Great Company Culture

Over the past few years, the topic of company culture has been extremely popular.

by Ryan McCready

Management

7 Pressing Questions About an IRS Audit Answered

Knock, knock. It’s the IRS, and you better open up.

by Mary Clare Novak

Management

How to Become an Editor: Characteristics of Success

Some jobs are so coveted, so powerful, that people take to the internet to learn how to...

by Grace Pinegar

Tech

How to Become a Mechanical Engineer (+Skills and Salary)

Have you ever wondered who builds the big ideas of the world? How do design schematics...

by Lauren Pope

Guest Post

The Future of E-Commerce: What to Expect in 2020

The world of global e-commerce is changing rapidly. 

by Tommaso Tamburnotti

Management

How to Post a Job on Facebook to Find the Best Candidates

You use Facebook to announce your engagement and share all the best shots from your...

by Grace Pinegar

Management

How to Become a Medical Assistant (+Skills and Salary)

Pursuing a lengthy degree isn’t the only path towards making a difference in the medical...

by Meghan Treptow

Productivity

How to Send a Fax Cover Sheet With Google Docs

Believe it or not, fax messages can still play an important role in how we transmit...

by Rob Browne

Management

Is Inventory a Current Asset? (+Examples of Inventory)

Have you ever sold something you own on a digital marketplace for cash? Have you ever used...

by Devin Pickell

Management

What Is a Trust? (Definition + Types)

The word “trust” can mean a lot of different things to different people.

by Izabelle Hundrev

Guest Post

4 Must-Have Association Management Software Features

As your association aims to grow and develop meaningful relationships with your members,...

by Pete Zimek

Guest Post

What Is Interoperability? (+Barriers to Achieving It)

Interoperability. That’s not a word that rolls off the tongue easily.

by Sumayya Mahin

Management

The Roadmap to Landing Your Dream Account Executive Job

Account executives used to be reserved exclusively for advertising agencies. They handled...

by Lauren Pope

Management

10 Amazing and High-Paying Jobs That Don’t Require a Degree

College isn’t for everyone.

by Derek Doeing

Management

How to Calculate Hours and Minutes Worked

We can all agree that employees deserve to be compensated for hard work.

by Rob Browne

Management

10 Crucial Tips for Selling on eBay and Making a Profit

Cluttered garages. Overflowing closets. The desire to move.

by Mary Clare Novak

Guest Post

How to Be an Effective Marketer in an Unconventional Industry

To be a passable marketer today, you need to understand the product or service you offer,...

by Jen Nussinow Tasker

Management

How to Become a CEO (+Advice from 5 Leaders)

“Everyone wants to live on top of the mountain, but all the happiness and growth occurs...

by Devin Pickell

Management

Understanding Corporate Crime: Snakes in the Grass

When you think of a “crime,'' chances are an executive boardroom isn’t what comes to mind.

by Peter Thomson

Tech

How to Become a Data Scientist (Skills + Qualifications)

Technology is showing no signs of slowing down. As a result, tech careers are also growing...

by Izabelle Hundrev

Guest Post

50 Collaboration Quotes to Inspire Great Teamwork

Collaboration and teamwork go hand-in-hand.

by Leo Kangin

Management

Demystifying the 7 Best Small Business Checking Accounts

Keeping your work and life separate is one of the most essential elements of starting your...

by Peter Thomson

Guest Post

How to Rock Small Business Saturday for E-Commerce

It’s enough that your e-commerce business has to compete with giants like Amazon and...

by Susan Guillory

Marketing

#G2Fireside Twitter Chat Roundup: Professional Networking

How do you feel about meeting new people?

by Bridget Poetker

Guest Post

5 Ways to Tailor Compensation to Increase Employee Retention

Right now, businesses are operating within thelongest sustained economic expansion in...

by Andrej Kovačević

Tech

Becoming a Computer Network Architect (Job Responsibilities)

It can be difficult to narrow down a career path.

by Alexa Drake

Management

Understanding a Financial Audit: Standards, Phases, + Results

A lot of companies have one or more accountants who are responsible for recording money...

by Daniella Alscher

Guest Post

7 Chatbot Myths: Debunked

Chatbots are becoming increasingly common as a method for customers to get assistance for...

by Monika Ambrozowicz

Management

10 Simple Public Speaking Tips for the Nervous Presenter

We’ve all been told to imagine an audience in their underwear when feeling nervous for a...

by Mary Clare Novak

Productivity

Weekly Schedule Template (+Tips for Sticking to It)

Fifty-two. 

by Derek Doeing

News

50 Best Apple Watch Apps by Category: Must-Haves in 2020

Your Apple Watch can do a lot to make your life easier. But where do you start?

by Bridget Poetker

Guest Post

How to Write a Compelling Product Description

So you’ve got a great product, and you’ve built the online space to sell and promote it,...

by Macy Thornhill

Management

Third Party Beneficiary - Definition and Explanation

Contracts often have lots of legal jargon and extra wording, making it tough to understand...

by Derek Doeing

Guest Post

What Is AMP? A Guide to Accelerated Mobile Pages

There are about 1.5 million accelerated mobile pages (AMPs) on the web. 

by Aakansha Damani

Guest Post

Peer-to-Peer Fundraising: 5 Benefits for Nonprofits

If your nonprofit is considering a peer-to-peer fundraising campaign, you’ve probably read...

by Leigh Kessler

Guest Post

Topic Clusters and Pillar Pages: An Inbound Marketing Strategy

We live in a digitally-informed world. 

by Justin Champion

Guest Post

What Is Personal Selling? (+How to Create Connections)

It’s been twelve years since Apple introduced the first iPhone in 2007. 

by Paul Schauder

Guest Post

How to Use Google's Natural Language API to Level Up Your SEO

We use search engines all the time, but we aren’t always the best at asking questions.

by Brooks Manley

Guest Post

How Does Virtual Reality Technology Work? (+Where It's Headed)

It might seem like virtual reality (VR) technology has only been around for a few short...

by Andrej Kovačević

Guest Post

Are You Making These 5 Inbound Marketing Mistakes?

Inbound marketing delivers results. 

by Michael Brenner

Management

Which Business Valuation Method Is Right for Your Company?

Let’s avoid another WeWork fiasco, shall we?

by Bridget Poetker

Management

Supervisor vs Manager: The Key Differences

The success of a team relies heavily on the success of the leader.

by Alexa Drake

Tech

What Does an Operations Research Analyst Actually Do?

Every company runs into problems.

by Izabelle Hundrev

Management

Executive Assistant: Responsibilities, Career Path, and Salary

by Rob Browne

Management

What Is a Certificate of Liability Insurance Form?

There is a lot involved when making the decision to purchase insurance for your business.

by Rob Browne

Management

Difference Between W2 and W4: What You Need to Know

It can be easy to get tied down in tax jargon.

by Rob Browne

Productivity

2 Ways to Sync Google Calendar with Outlook on Windows

Have you ever written something down to remember it, and then forgotten where you wrote it?

by Daniella Alscher

Management

What Is a Floating Holiday? (+How It's Different From PTO)

Who doesn’t love a day off?

by Mary Clare Novak

Guest Post

Exploring Gender Bias in the Tech Industry

Sexist marketing and biased advertisements that undermine women, especially in tech, have...

by Sachin Gupta

Guest Post

What Is the Duotone Effect? (+How to Use It in Your Designs)

While not all of us can be graphic designers, that shouldn’t stop you from wanting to learn...

by Kai Tomboc

Accounting & Finance

Financial Forecasting: The Crystal Ball of Your Business

With the power of math and hindsight, you no longer need to sell your soul to demonic...

by Peter Thomson

Guest Post

2 Easy Steps to Find Similar Images on Your Mac

We usually take pictures on our smartphones or cameras and then upload them to a computer.

by Svitlana Shapovalova

Guest Post

4 Swag Bag Ideas Your Event Attendees Will Love

Brainstorming swag bag ideas for you next event? You’re not alone.

by Patrick Doolin

Marketing

What Is a SKU Number? (+How They’re Used in Retail)

If you’ve ever worked in retail, you know just how difficult it can be to keep track of...

by Izabelle Hundrev

Guest Post

The Ultimate Guide to Innovation Management

For many organizations, innovation is one of the central business functions guiding their...

by Marija Marovic

Guest Post

How a PPC and CRO Agency Used 100+ Case Studies to Hit $10M ARR

Have you ever wondered why brand marketers are so eager to collect as many case studies as...

by Sean Thomas Martin

Management

12 Experts Explain How to Be a Good Manager

Managing people and accentuating their strengths can be one of the most challenging tasks...

by Devin Pickell

Management

How to Secure Startup Funding to Launch Your Big Idea

Coming up with an ingenious business idea is only half the battle.

by Daniella Alscher

Management

How to Claim the Property Tax Deduction You’re Entitled To

What can I deduct? Do I still owe anything? What number do I put in this box? 

by Derek Doeing

Management

How to Accept Credit Card Payments Easily: Ideas and Examples

When I walk into a store and see the phrase “cash-only,” I panic. I almost never have cash,...

by Grace Pinegar

Management

How to Start Flipping Houses From the Ground Up

The truth is, it’s Chip and Joanna Gaines' world, and we’re just living in it. With the...

by Grace Pinegar

Tech

Let’s Talk About Cyber Law: Crime, Security, and Legislation

The gift of the internet is one loved by all.

by Mary Clare Novak

Guest Post

4 Common Wealth Screening Challenges (+How to Overcome Them)

Does trying to get to know your donors feel like stumbling around in the dark?

by Patrick Bryden

Guest Post

6 Online Holiday Shopping Trends for E-Commerce Sales Success

It’s the most wonderful e-commerce time of the year. 

by Anastasija Rokunova

Guest Post

How to Leverage Reviews for Voice of the Customer Analysis

Online reviews have skyrocketed in importance in recent years. 

by Claire McGregor

Guest Post

How to Implement Business Process Automation at Your Company

Many SaaS companies provide business process automation, but finding the right place for it...

by Vladimir Ivanchenko

Guest Post

The Future of Mobile App Development: 5 Trends for 2020

It’s been over a decade since the first apps were introduced to the world in Apple’s App...

by Chris Ciligot

Management

How to File Taxes: The Basics for Beginners

In this world, we can be certain of two things: death and taxes.

by Daniella Alscher

Management

How to Tell If Money Is Fake (Identifying Counterfeit Bills)

History tends to repeat itself.

by Alexa Drake

Management

How To Become A Home Inspector: Jump-Start Your Career

Owning a home has been a longstanding pillar of the American Dream. That’s why having...

by Peter Thomson

Tech

How to Become a Software Engineer (+4 Tips From the Pros)

Think about your favorite piece of tech hardware.

by Mara Calvello

Guest Post

Behind-the-Screen Technologies That Make Augmented Reality Work

Facebook. Apple. Gucci. Toyota. Adidas. YouTube. Starbucks. IKEA. The list goes on. 

by Dhaval Sarvaiya

Management

G2sday Roundup 11/19/19: Networking & Personal Branding

We’re switching it up with G2sday Roundup. We’ve brought together 30 articles to help you...

by Anastasia Masters

Productivity

Hard Skills vs Soft Skills and the Importance of Having Both

The days of dropping off your resume at a prospective company to “show initiative” are long...

by Devin Pickell

Guest Post

How Your Web Design Can Maximize Conversions

Creating a website that converts is like following a carefully-crafted recipe—even one...

by Elyssa Helfman

Management

How to Become a Pharmacist (The Qualifications You Need)

It’s always good to dream big.

by Alexa Drake

Tech

Deciding on .Net vs .Com: Which Option Is Right For You?

One of the most fundamental decisions about launching your online presence is how to...

by Peter Thomson

Management

How to Become a Bookkeeper: 5 Key Steps to Success

Bookkeeping has quickly become one of the most profitable and in-demand freelance...

by Peter Thomson

Tech

How Internet Censorship Affects You (+Pros & Cons)

The World Wide Web isn’t the same across the wide world.

by Bridget Poetker

Management

How Much Does It Cost to Post a Job on Indeed? (Free & Paid)

Since its inception in 2004, the popular employment search engine Indeed has launched in...

by Mara Calvello

Sales

How to Write a Business Proposal That Seals the Deal

A business proposal is, perhaps, the second most important proposal you’ll ever make or...

by Grace Pinegar

Management

The Role of Chief Marketing Officer (+Industry Outlook)

Marketing has taken over the C-Suite.

by Mary Clare Novak

Management

How to Become a Project Manager (Certifications + Skills)

With any project, big or small, someone has to take the lead.

by Alexa Drake

Management

How Much Does a Patent Cost? Everything You Need to Know

If you’re reading this, chances are you have a unique product idea that isn’t a copy of...

by Rob Browne

Management

What Is Corporate Law and Why Is It Important?

Abiding by the law has wiggled its way into our daily routines.

by Mary Clare Novak

Management

Product Owner vs Product Manager: Roles and Responsibilities

Ninjas. Gurus. Wizards. Rockstars. The job market has produced a lot of meaningless job...

by Lauren Pope

Guest Post

6 Managerial Soft Skills that Foster a Happy Workplace

In a recent survey, 44% of respondents stated that a boss has been the primary reason they...

by Aris Apostolopoulos

Guest Post

How to Make a Big Decision that Differentiates Your Product

We’re living in an era characterized by an abundance of choice: car makes and models, phone...

by Andy Mura

Guest Post

6 Mistakes Beginner App Developers Make

If you’re familiar with the world of software development, you might have come across the...

by Reinder de Vries

Guest Post

How to Apply for Jobs at the Right Time (+Job Hunting Tips)

Being in the right place at the right time is crucial when it comes to job hunting—but how...

by Jennifer Broflowski

Guest Post

Highest-Paying Tech Jobs: A Guide (+Tips for Recruiters)

The tech industry has been growing for decades and the demand for technical workers isn’t...

by Tom Winter

Guest Post

7 Mobile App Marketing Hacks

App developers are like book writers. 

by Susan Craig

Guest Post

6 SaaS Metrics You Should Be Tracking (+Why They Matter)

The SaaS (software as a service) industry has been flourishing and exponentially growing in...

by Vinod Janapala

Guest Post

Customer Survey Questions to Ask This Holiday Season

With customer experience becoming more and more of a competitive differentiator, Black...

by Lucia Chung

Management

What Is a Pay Stub? (+FREE Pay Stub Template)

It’s that time of the month: payday.

by Daniella Alscher

Management

What Is Net Working Capital: How to Calculate + NWC Formula

You have to spend money to make money. But spend too much money and you might be seeing red.

by Lauren Pope

Marketing

How to Become a Social Media Manager (Preparation + Duties)

Believe it or not, there is a person behind your favorite Wendy’s tweet and National...

by Derek Doeing

Management

How to Become a Cost Estimator (Education, Skills, + Salary)

Do you pay close attention to the details that others miss?

by Mara Calvello

Management

What is Technical Writing? (+How It's Effective)

Sometimes, our most valuable skills are the ones we don’t even realize we have.

by Rob Browne

Management

How to Write an Affidavit in 6 Simple Steps

You’re probably familiar with affidavits through shows like Making a Murderer or Law and...

by Lauren Pope

Management

How To Write a Research Proposal: Must-Haves

You’ve spent weeks, months, and potentially years agonizing over what you want to study.

by Rob Browne

Management

How to Use a Goal Setting Worksheet to Reach Your Potential

Big or small, setting goals is an important part in reaching our potential and becoming the...

by Mary Clare Novak

Management

What Is a Plaintiff? Understanding Your Role in a Lawsuit

Whether you’re standing in front of Judge Judy or the Supreme Court, you should understand...

by Lauren Pope

Marketing

How We Reached the 1 Million Reviews Milestone

You would never believe the things we were doing just a few years ago to get reviews.

by Jed Fudally

Marketing

How We Leverage Email to Build Relationships with Our Users

Since the beginning of G2, back when we were known as G2 Crowd, our mission was to bring...

by Kelsey Norris

Marketing

How We Partnered with Vendors to Bring Products to Life

When you think of G2, you probably think of reviews. That is what we are all about here,...

by Wyatt Lindsey

Marketing

How We Found Thousands of Reviewers on Social Media

Since the beginning of G2, back when we were known as G2 Crowd, our mission was to bring...

by Kelsey Norris

Marketing

How Reviews are Making a Difference with G2 Gives

Two of G2’s main values are Authenticity and Kindness.

by Clara Flaherty

Management

How We Built the Team that Made 1M Reviews Possible

In just nine months we’ve grown from a team of eight to a team of 30, and we’re still...

by Jed Fudally

News

Top 50 B2B Tech Companies in the Chicago Area

It’s no secret that an increasing amount of companies are choosing to call Chicago home.

by Deirdre O'Donoghue

Productivity

How to Share a Google Calendar (+Permissions Explained)

Sharing is caring.

by Alexa Drake

Management

What Is a Current Ratio? (+The Current Ratio Formula)

No matter what sort of business you operate, it’s always a bad feeling to run out of cash.

by Mara Calvello

Tech

What Is a Splash Page? (+13 Examples to Steal From)

Let’s make a splash.

by Bridget Poetker

Management

What Do Civil Engineers Do? (Skills, Education + Salary)

Roads. Railways. Bridges. Highways. Skyscrapers.

by Izabelle Hundrev

Management

How to Become a Financial Advisor (Education + Licenses)

As we move through life, the way we spend $5.00 changes a lot.

by Daniella Alscher

Management

The Role of an Actuarial Analyst (+Salary and Skills)

Do you have an interest in math and business? There’s an extremely lucrative career out...

by Derek Doeing

Management

How to Start a Cleaning Business + Sweep Away the Competition

The cleaning business is a lucrative one. 

by Deirdre O'Donoghue

Management

Duress: Understanding Criminal Coercion

If you’ve watched as much Law and Order as I have, you’re probably familiar with the...

by Lauren Pope

Management

The 7 Elements of a Contract that Form a Binding Agreement

Many people think contracts are just agreements between two parties, and that contract...

by Grace Pinegar

Management

What Does an Actuary Do? (+Salary and Skills Required)

When it comes to finance, there’s a common mentality of “no risk, no reward.” 

by Derek Doeing

Management

What Does a Financial Analyst Actually Do?

A day in the life of a financial analyst consists of more than just numbers.

by Deirdre O'Donoghue

News

#G2Fireside Twitter Chat Roundup: Big Data in Marketing

There are few things marketers love more than data.

by Devin Pickell

Tech

How to Become an Information Security Analyst (+What to Expect)

It seems like we can’t go more than a few weeks without hearing that another major company...

by Mara Calvello

Management

Mergers and Acquisitions, Explained

Mergers and acquisitions are frequently the subject of business news.

by Izabelle Hundrev

Management

Dividend Tax Rate 2020: Discover What You’ll Owe

Everyone likes money.

by Alexa Drake

Management

What Is a Financial Manager? (Skills, Job Duties + Salary)

Terrific financial management is behind every successful business.

by Daniella Alscher

Sales

What It Takes to Become a Great Sales Manager (+Salary)

The lifestyle of the committed salesperson can be hectic and stressful. Luckily, there’s...

by Peter Thomson

Management

The Logistics Behind Becoming A Logistician

It’s incredibly convenient that our favorite products can be delivered right to our...

by Mary Clare Novak

Management

How to Set Up Google Alerts (+Business Uses and Tips)

Have you ever wanted to collect the most relevant news and blog posts about your industry...

by Lauren Pope

Management

Anticipate the Imminent With Allowance for Doubtful Accounts

One difficult aspect of being an accountant, or a businessperson of any kind, is not...

by Grace Pinegar

Management

How to Become a Profitable Part–Time Real Estate Agent

Looking for a side hustle that lets you make your own schedule? Uber and Lyft aren’t your...

by Lauren Pope

Management

What Is the Federal Unemployment Tax Rate in 2020?

In the same way that employees pay taxes to the state and federal governments, employers...

by Grace Pinegar

Management

What Is Actuarial Science? (+Exams, Jobs, and Salaries)

When it comes to choosing a career, it’s always important to determine a path you already...

by Mara Calvello

Tech

.Org vs .Com: Which Domain Is Right For Your Website?

As you go about building your website, there are a lot of decisions you’ll need to make.

by Mara Calvello

Marketing

The Ultimate Guide to Creating an Event Budget

Even the most experienced event planner can struggle to keep event costs low and under...

by Hannah Tow

Management

The Executive Summary Template Your Business Plan Needs

Executive summaries and this sentence you’re reading have one thing in common: they both...

by Mary Clare Novak

Guest Post

2019’s Best Brand Activation Examples (+Why You Need to Follow Suit)

Customers want experiences. 

by Michael Brenner

Management

Is Accounts Receivable an Asset?

A “current asset” includes any cash and assets that will be converted to cash within a year.

by Grace Pinegar

Management

What Is a Breach of Contract (+4 Types of Breaches)

Ideally, every promise that’s made is one that’s kept.

by Daniella Alscher

Productivity

How to Get a Google Voice Number in 4 Easy Steps

There are many reasons why using an internet-based phone service can be useful.

by Izabelle Hundrev

Management

The Real Truth About Itemized Deductions (+Examples)

Are taxes taxing? 

by Bridget Poetker

Productivity

How to Create a Custom Email Address: Explained Simply

You’ve heard it before: customization is key.

by Alexa Drake

Marketing

Amazon Advertising: 3 Unique Ways to Sell Your Product

An advertiser’s story often begins with having a product that needs to be sold, and organic...

by Daniella Alscher

Management

How to Write an Appeal Letter in 6 Simple Steps

Decisions aren’t always set in stone. 

by Deirdre O'Donoghue

Tech

What Is an IT Manager? Requirements & Salary Expectations

The ins and outs of technology can be a daunting labyrinth for even the most savvy of...

by Peter Thomson

Management

What Is a Civil Lawsuit? The Layperson's Guide to the Law

Drama! Emotion! Countless stacks of paperwork!

by Peter Thomson

Guest Post

What Is Agile Marketing? (+8 Reasons to Adopt It)

Gone are the days of six-month marketing plans. 

by Priyanka Desai

Guest Post

3 Tips for Speeding Up Your Design Process

The landscape of modern workplaces requires all employees to function as information...

by Jill Martine

Management

What Is Business Administration? (+What to Do With Your Degree)

“So, what are you going to do with your life?”

by Mara Calvello

Guest Post

What Is Knowledge Base Software? (+How It Helps Businesses)

Your business and the people within it have a large pool of knowledge.

by Josh Brown

Management

Punitive Damages: Definition + Examples

by Rob Browne

Finance

What Is a UCC Filing? (+How It Affects Your Business)

When I was a kid, my parents used to take away my Walkman until I did all of my chores.

by Mara Calvello

Guest Post

4 Nonprofit Tech Tips for Better Donor Management

As a nonprofit professional, you've likely researched effective donor management strategies...

by John Killoran

Guest Post

5 Actionable Ways to Improve Your Website Conversion Rate

Website conversion rate can be a huge pain to a lot of founders and SaaS companies.

by Ugi Djuric

Management

How to Start a Food Truck – A Complete Guide

Looking to turn your passion for food into a serious business? You might be thinking that...

by Lauren Pope

Management

The Perfect Bill of Sale Template to Secure Your Transaction

When buying something new, the establishment from which you are buying that item will lay...

by Mary Clare Novak

Management

6 Foolproof Strategies for Building Credit

The concept of “building credit” can feel kind of elusive.

by Grace Pinegar

Guest Post

Rebranding in the Health Insurance Industry: A Case Study

I joined HealthMarkets in April 2013—just three months before the Affordable Care Act (ACA)...

by Michael Z. Stahl

Management

W-9 vs 1099: Understanding the Difference

Is there anything more confusing or nerve-wracking than doing your own taxes?

by Lauren Pope

Management

How to Turn Freelance Proofreading into a Full-Time Career

Freelancing is a growing trend: for writers, accountants, and social media managers alike.

by Grace Pinegar

Management

The 10 Most Popular TikTok Users in 2020

In just under a year, TikTok went from an unknown Chinese-developed app to one of the most...

by Lauren Pope

Guest Post

4 Reasons to Create a Facebook Group to Engage Your Community

Groups are growing fast. 

by Monika Ambrozowicz

Guest Post

How to Write an Email Subject Line (+5 Tips)

When it comes to email marketing, subject lines are an introduction to the offer that...

by Angela Ash

Guest Post

What Is MRR (Monthly Recurring Revenue)?

Recurring revenue is the center of the subscription business universe. 

by Patrick Campbell

Marketing

What Is Price Discrimination? (+3 Types to Watch Out For)

Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much...

by Mara Calvello

Tech

What Are Cobots? A Guide To The Ultimate Mechanical Sidekicks

Not all robots are out to steal your job.

by Peter Thomson

Management

11 Rental Property Tax Deductions to Take Advantage Of

There are many benefits of owning rental property.

by Izabelle Hundrev

Guest Post

How AI Can Enhance Business Lead Generation Efforts

For businesses, success or failure can be traced to a variety of factors.

by Andrej Kovačević

Guest Post

How to Use NPS Surveys to Generate Customer Reviews

Positive online reviews play a key role in acquiring new customers, and businesses are...

by George Gavrila

Management

G2sday Roundup: November 05, 2019

Catching up with what you need to know is easy with G2sday Roundup. We’ve done the work so...

by Anastasia Masters

Management

The 10 Most Followed Twitter Accounts in 2020

When I was in middle school, I stood outside a Weird Al Yankovic concert in Chicago for...

by Lauren Pope

Management

Understanding Conciliation (+How it Differs from Mediation)

In a perfect world, conflict would be avoided at all times.

by Mary Clare Novak

Guest Post

Why Marketers Struggle to Leverage Customer Data (+4 Challenges)

Despite the positive impact customer data can have on the precision and effectiveness of...

by Jessica Graeser

Guest Post

5 Steps to Become an Influencer Marketing Manager

Ten years ago, the concept of hiring a social media manager seemed outlandish to most...

by Haley Fraser

Guest Post

7 Digital Marketing Mistakes That Cost You Conversions

Digital marketing is a vast field, and it continues to grow. 

by Rahul Varshneya

Guest Post

How to Measure Content Marketing ROI (+5 Metrics to Track)

Are you wondering how to measure your content marketing ROI?

by Georgios Chasiotis

Management

Politics at Work: How to Tread Soft Ground

Growing up, I knew there were two things you didn’t discuss among mixed company: religion,...

by Grace Pinegar

Sales

How to Prepare for a Real Estate Closing (+Tips for Success)

After months of open houses, showings, and countless negotiations, an offer is finally made...

by Izabelle Hundrev

Tech

21 Key Marketing Automation Stats For 2020

Marketing automation can change your campaigns from simply being creative ideas to...

by Rob Browne

Management

Mediation: Resolving Conflict One Discussion at a Time

I’ll see you in court!

by Mary Clare Novak

Guest Post

Soft Launch vs. Hard Launch (+Digital Strategies)

In the world of rapid product development and digital advertising, getting a glimpse of...

by Christiana Marouchos

Guest Post

What Is Content Syndication? (+Strategies and Best Practices)

Content syndication is a useful tactic to get your content in front of a larger audience. 

by Aleksandra Chudzik

Guest Post

8 SEO Myths You Need to Stop Believing

SEO is a crazy industry.

by Brooks Manley

Management

10 Best Travel Credit Cards to Get Right Now

Few things are better in life than jumping onto a Boeing 737 and flying away from...

by Grace Pinegar

Guest Post

6 Steps to an E-Commerce Business Omnichannel Strategy

Customer experience has become one of the most important factors that determine the...

by Marilia Dimitriou

Guest Post

5 Ways to Source, Assess, and Hire Talented Developers

It’s 2019 and the war for tech talent continues to grow with no signs of slowing down....

by Ashmita Roy

Guest Post

What Is Sales Automation? (+Brand Examples)

Automation can be a contentious topic in sales.

by Mike McEuen

Guest Post

5 Simple SaaS Positioning Steps to Accelerate Revenue

If you’re like most SaaS companies, there are probably 20+ companies in your category that...

by Yasmine de Aranda

Guest Post

Grow Your E-Commerce Business With a Free Shipping Strategy

Free shipping is a powerful weapon in e-commerce. Helping remove another layer of friction...

by Mike Glover

Guest Post

Choosing a Brand Name That's Exciting and Effective

It’s a simple rule of business: every brand needs a name.

by Christine Glossop

Guest Post

23 Effective Strategies for Making Money Online

More people are turning to the web to earn a living.

by Nico Prins

Productivity

Understanding Google Team Drive (+All Its Features)

Most of us were taught early in life about the importance of being a team player.

by Mara Calvello

Guest Post

Hashtag Marketing: Is It Relevant? (+Ways to Make It Work for You)

Hashtag marketing is a relatively new term. 

by Frank Hamilton

Guest Post

7 Reasons for Upskilling and Reskilling Your Workforce

Think about when you applied for your current job.

by Kerri Moore

Guest Post

9 Signs You Need Help With Productivity

Constant racing. Fighting for the best performance. Trying to find the best tactics but...

by Kinga Odziemek

Guest Post

What Is Organic Search? (+How to Improve Your Rankings)

In a perfect world, every piece of content would rank.

by Quincy Smith

Guest Post

What Is Scrollytelling? (+Its Impact on Digital Content): An Interview

We have entered an era where the visual internet is no longer what it used to be.

by Malin Pettersen

Guest Post

How to Structure the Message and Tone of Cold Email Campaigns

When you’re putting together a cold email campaign, you’re writing to a collective list.

by Kejda Gjermani

Productivity

How Long Is a Paragraph? (+Formatting Tips)

When it comes to writing, there are a handful of rules that are set in stone.

by Alexa Drake

Guest Post

5 Steps for an Effective Email Marketing Audit

Are you getting maximum utility out of your email marketing efforts? 

by Jonathan Herrick

Productivity

How to Unzip (+Zip) Files on Windows 10

In computer-speak, a “zip file” refers to a file that’s been compressed.

by Izabelle Hundrev

Guest Post

7 SEO Trends for 2020 to Help You Dominate the SERPs

XaaS companies face unique challenges when it comes to SEO. The old ‘build it and they will...

by Adriana Tica

Guest Post

Upgrading Your Agency With Stellar Client Management

I've seen both worlds - working with agencies as a marketer and as a client.

by Vlad Calus

Management

25+ Remote Work Statistics for an Evolving Workforce

The New York Times. The Wall Street Journal. Forbes. Across every industry the hot topic...

by Lauren Pope

Guest Post

How to Make a Business Case for Board Management Software

Board management software (BMS) adoption is crucial for any business strategy.

by Paroon Chadha

Productivity

How to Add Music to Google Slides: 2 Easy Ways

Few things in life can bring me out of a bad mood like my favorite song.

by Mara Calvello

Tech

What Is Biometrics? (+How it Works, Types, & Pros and Cons)

When I was a kid, I could tell if it was my mom or my dad walking up our stairs.

by Mara Calvello

Guest Post

How to Build an Instagram Lead Nurturing Campaign From Scratch

If you’re having trouble getting started with lead nurturing on Instagram, you’re not...

by Rafaella Aguiar

Guest Post

How to Use Process Automation to Boost Your Small Business

If you own a small business, you know how difficult it is to get everything up and running...

by Ashley Spencer

Guest Post

5 E-Commerce Challenges (+How to Overcome Them With Web Push)

E-commerce is not only our present, but our everyday reality.

by Katarzyna Kwartnik

Guest Post

Post-Event Networking: How to Create Relationships That Last

Events are a great way to network, but often we struggle to keep in contact with the people...

by Tesni Patching

Tech

How Long Is a Decade? (+Tech Wins of the Last 10 Years)

A decade is a common term, but can sometimes be misapprehended.

by Bianca Pasare

Management

4 Tips for Finding the Right Financial Advisor

No matter how good you are with money, sometimes it’s nice to get a professional opinion.

by Lauren Pope

Tech

The 13 Most Prominent Video Game Publishers in the World

You know the saying, “money makes the world go round.” In the gaming industry, it takes...

by Devin Pickell

Marketing

What Is Lead Management? 7 Steps to Capture New Business

Helping a potential customer expand their vision to see how your business can solve their...

by Peter Thomson

Guest Post

4 Practical Benefits of Government Software Integration

Software integration has numerous benefits, all of which can significantly improve an...

by Jeff Badal

Guest Post

How to Quantify Return on Investment (ROI) in Digital Marketing

The ultimate goal of all forms of marketing is a return on investment (ROI). 

by Alex DiSebastian

Tech

15 Best VR Videos & How to Watch 360 Videos on Every Device

Let VR take you to new places.

by Bridget Poetker

Guest Post

10 Steps to Building a Successful Multilingual Website

English is the world's most studied language. 

by James Riddle

Productivity

Here’s How to Hide the Taskbar in Windows 10

A taskbar is a useful tool for navigation.

by Izabelle Hundrev

Guest Post

The Moving Man Method for Broken Link Building (+5 Ways to Use It)

The increasing competition in the online marketing sphere makes it hard to get your content...

by Momina Ayaz

Management

Entry Level Accounting Jobs: A Guide to Getting Started

Getting started in the accounting industry can be a tall order.

by Rob Browne

Guest Post

What Is the Skyscraper Technique? (+6 Step Checklist)

by Momina Ayaz

Management

The 10 Most Followed Instagram Accounts in 2020

Mirror mirror on the wall, who’s the fairest of them all?

by Lauren Pope

Guest Post

5 Ways to Close Deals Faster With Contract Management Software

In the world of sales technology, CRM, sales intelligence, proposal generation, and sales...

by Gideon Thomas

Guest Post

Why Your Company Needs Performance Management (+6 Components)

In today’s competitive hiring market, companies that take a hands-on approach to employee...

by Kendra F.

Guest Post

10 Festive Holiday Email Marketing Tips for Success

Festive periods can be the most lucrative in a retailer’s calendar.

by Komal Helyer

Guest Post

Blind Hiring Is the New Recruitment Trend: Here’s Why

Did you know the average time recruiters take to scan your resume is six seconds?

by Braja Deepon Roy

Guest Post

User Engagement Analytics for Long-Term Success

A company-wide understanding of user/customer engagement should be a standardized,...

by Nikola Kožuljević

Sales

5 Tips for Running a Killer Real Estate Open House

First impressions matter.

by Izabelle Hundrev

Guest Post

7 Steps to Perform an End-of-Year CRM Audit

Your CRM software is one of the best tools that you have for maximizing the utility of your...

by Jonathan Herrick

Guest Post

4 Ways to Improve Your Team's Mental Health (+Boost Morale)

Most business leaders and HR professionals understand the importance of team morale.

by Kade Dalton

Management

3 Problems With Improper Employee Offboarding

Many companies have great processes for welcoming new employees, but only great companies...

by Derek Doeing

Guest Post

5 Affiliate Marketing Mistakes to Avoid

I’m often asked about what my favorite growth hack is.

by Hailey Friedman

Management

TikTok Ads – Advertising on the Fast Growing Social App

Still trying to wrap your mind around the fast-paced world of TikTok?

by Lauren Pope

Guest Post

5 Lead Nurturing Techniques to Follow

You have leads in your CRM. Now how do you nurture and keep them interested in your product...

by Brandon Pindulic

Management

What Is Financial Accounting? A Quick Overview

Financial accounting. Two words to strike fear into any student, young professional, or...

by Rob Browne

Guest Post

4 Ways E-Signature Software Helps the Banking Sector

Digitization is having a significant impact on every sector, and the banking industry is no...

by Kevin Peterson

Guest Post

Graphic Design Labor Statistics (+Career Outlook for Designers)

Have you ever wondered if your notebook doodles and illustrations between work are good...

by Kai Tomboc

News

#G2Fireside Twitter Chat Roundup: Brand + Design

What’s a company without a brand design?

by Daniella Alscher

Guest Post

5 Sales Role-Play Scenarios to Use in New Hire Training

Sales role-playing is the number one activity new hires can do in order to be set up for...

by Jake Dunlap

Guest Post

7 Steps to Manufacture a Product for Startup Businesses

You have a great idea, you draw amazing illustrations for your product, your community...

by Connie Benton

Guest Post

5 Ways to Recruit for Field Service Technician Jobs

Over the lifetime of a company, managers and owners will face many challenges, but none as...

by Cristina Maria

Guest Post

What Is Promotional Marketing? (+6 Ways to Use It)

You've come up with a fresh business idea, created a new product, or rebranded an old one. 

by Anna Konovalova

Guest Post

Think Like a Startup: 4 Steps to Agile Innovation

More than 25% of total revenue and profits across industries are generated by the launch of...

by Emily Smith

Guest Post

What the Entrepreneurial Mindset Means in 2019

Few career paths are as romanticized or as misunderstood than the profession of...

by Ken Colwell

Guest Post

Brand Monitoring (+7 Tips for Achieving Top Visibility)

The internet is an endless virtual space that hosts thousands of platforms in which your...

by Steve Habazin

Tech

Building the Future: Becoming a Robotics Engineer

The idea of the inventor is one of the most celebrated characters in the American cultural...

by Peter Thomson

Guest Post

7 Nonprofit Sector Growing Pains That May Slow You Down

As the nonprofit sector swells, and individual charities look to expand, there's an...

by Katy Teson

Guest Post

How to Plan a Successful Holiday Marketing Campaign

The holiday season is just around the corner!  

by Clément René

Guest Post

10 Employee Appreciation Ideas Your Staff Will Love

The stats are in, so listen up. 

by Rosie Greaves

Guest Post

How to Enhance Visitor Experience at Conferences (+5 Tips to Follow)

In this digital day and age, any and every experience can be turned into combinations of 1s...

by Chanakya Kyatham

Productivity

How Long Does It Take to Renew a Passport? (+How to Do It)

What is it that makes renewing a passport so daunting?

by Meghan Treptow

Management

What Does a Business Intelligence Analyst Do?

Behind any successful company are the career-changing decisions that helped make them...

by Lauren Pope

Management

How to Start Your Career As a Director of Development

Have you ever wondered where nonprofits get all their money from? 

by Lauren Pope

Management

Understanding Litigation: What Real Trouble Looks Like

Remember when you were a kid and you did something you knew was wrong and would tremble at...

by Mary Clare Novak

Management

10 Chicago Event Locations That Will Wow Your Guests

A killer location can make or break your next event – how do you choose the right one?

by Lauren Pope

Tech

How to Secure Your Website: 5 Essential Techniques

Web security has become one of the most fervently-discussed issues of digital culture,...

by Peter Thomson

Tech

22 Eye-Opening Facial Recognition Statistics for 2020

What was once technology seen only in science fiction movies is now a regular part of our...

by Mara Calvello

Guest Post

6 Types of Linkable Assets You Should Be Using

If you’re already aware that you should be using linkable assets, are you maximizing the...

by Georgios Chasiotis

Guest Post

What Are Linkable Assets? (+How to Create Them)

If you’ve been into SEO for a while, you already know that backlinks are (still) important.

by Georgios Chasiotis

Guest Post

Will Blockchain Ever Reach Mainstream Adoption? A Look in 2019

Like any other industry, the tech sector isn’t immune to falling victim to hype from...

by Tim Keary

Sales

What Does Customer Service Mean to You? 7 Expert Insights

There are a few things that can make or break your business.

by Alexa Drake

Tech

Memoji: How to Create Yours + Alternatives for Other Devices

Don’t worry Bruce Wayne, you can have more than one Memoji. You can still be Batman.

by Bridget Poetker

Tech

The Ultimate Guide to Animoji (+How to Use It on All iPhones & Androids)

Emojis got a facelift.

by Bridget Poetker

Management

G2sday Roundup: October 22, 2019

We’ve gathered the best articles to keep you on top of the game from the last two weeks.

by Anastasia Masters

Guest Post

12 Automated Workflows That Save Time and Boost Sales

If you want to produce higher sales while working fewer hours, your first move should be...

by Andrea Moxham

Guest Post

What Is the California Consumer Privacy Act? (+Why Does It Matter)

Any U.S. state that earns the ire of the 45th president so regularly is probably doing...

by Kayla Matthews

Guest Post

40 Best Icebreaker Questions for Team-Building

Whether you’ve just brought on new staff or you feel like your team needs to reconnect, an...

by Leo Kangin

Guest Post

What Is Diversity Marketing? (+How Marketers Can Embrace It)

For a long time, the marketing efforts of major brands had one big thing in common: they...

by Andrej Kovačević

Guest Post

Remote Workers: Are They Happier Than In-Office Workers?

Are you happy at work?

by Meredith Hart

Marketing

Spotify Ads: Types, Set Up, + Best Practices

One of the most popular music streaming services in the U.S., Spotify is good for more than...

by Daniella Alscher

Productivity

How to Use the CONCATENATE Function in Excel: 3 Easy Steps

Microsoft Excel has hundreds of features and shortcuts that help make your life easier.

by Izabelle Hundrev

Guest Post

How to Create a Paperless Office With Business Process Management

Are you tired of rifling through stacks of paper only to discover that the document you...

by Ben Mulholland

Guest Post

Empower Your Staff to Create Dream Jobs Inside Your Company

What do Scott Shute, Head of Mindfulness and Compassion programs at Linkedin; David Shing,...

by Julia Osseland

Productivity

Let’s Get Moving: First Apartment Checklist

Are you wondering what you should have purchased or prepared prior to moving into your...

by Grace Pinegar

Guest Post

Are VPNs Legal to Use In My Country?

In many major countries, the use of VPNs is not only generally legal to use, but it is an...

by Jack Foster

Guest Post

How Artificial Intelligence Affects Software Development

Artificial intelligence is buzzing across the globe with evolving technologies than ever.

by Harley Marsh

Guest Post

Why In-Market Is the New Inbound (+How Your Team Can Use It)

Throughout our marketing careers, we've been taught that inbound leads are the holy grail. 

by Latane Conant

Guest Post

The Human Element of Data-Driven Recruitment

We’ve always heard that robots will take over our jobs.

by Nivedita Joshi

Marketing

Overnight Shipping: Comparing USPS, UPS & FedEx

I want it now!

by Deirdre O'Donoghue

Management

What Is a Franchisee? (+Benefits and Responsibilities)

You can’t drive more than a few blocks without passing some sort of franchise.

by Mary Clare Novak

Productivity

How Long Is a Semester? Guide to College Term Length

As the school year goes on, students all across the country are feeling the days and weeks...

by Derek Doeing

Guest Post

How to Use Customer Experience to Supercharge Your Sales

In a world where digitization leads the way in almost every sector, customers have...

by Vinod Janapala

Tech

The Nuts and Bolts of Industrial Automation

The face of human labor wears an ever-shifting mask, constantly changing to the tune of the...

by Peter Thomson

Guest Post

8 Reasons to Not Use Digital Engagement Tools From Different Vendors

Digital media organizations are evolving.

by Rebecca Alter

Guest Post

How to Turn Your Email Newsletters Into Money-Making Machines

Newsletters are a fast and efficient way to attract more followers, and ultimately, more...

by Angela Ash

Tech

Free Mind Mapping Software: 9 Best Tools of 2020

Chances are, there’s a lot on your plate right now.

by Rob Browne

Guest Post

How to Make Pop-Ups for Different Customer Segments

The surefire, tried-and-true trick to increasing your pop-up conversions is simpler than...

by Greg d’Aboville

Guest Post

The Evolution of Sales Tactics (+Technology You Need to Keep Up)

We’ve entered an era where customer expectations of how they want to interact with...

by Shane Murphy-Reuter

Accounting & Finance

The Complete History of Accounting

There’s a good chance you’ve never covered this in your accounting classes.

by Rob Browne

Marketing

How Long Can Instagram Videos Be? (Post, Story, Live, + IGTV)

By now, you probably know that Instagram isn’t just for photos.

by Alexa Drake

Sales

What to Include in a Listing Agreement (+4 Main Types)

The real estate process is very contract-heavy.

by Izabelle Hundrev

Tech

What is VRChat? (+Why the VR Social Platform is So Popular)

We all know that social platforms are constantly evolving aka integrating the latest and...

by Bridget Poetker

Management

9 Quiet Places to Study in Chicago

Looking for some peace and quiet in the Windy City? You’re not alone!

by Lauren Pope

Guest Post

How to Integrate Content Into Your Sales Process

Traditionally, a company’s marketing team is separate from its sales team.

by Anu Ramani

Management

Meeting Agenda Templates to Keep Everyone On Track

We’ve all been stuck in a meeting that seemed pointless or went on too long without any...

by Derek Doeing

News

#G2Fireside Twitter Chat Roundup: Influencer Marketing

After an eight week hiatus, #G2Fireside Twitter Chat is back and better than ever. 

by Hannah Tow

Management

5 Tips for Managing a Global Supply Chain

For a long time, it was a point of pride to say your product was Made in America. But with...

by Lauren Pope

Management

How Long Should a Cover Letter Be? (+Formatting Tips)

So you’re applying for a job, huh?

by Alexa Drake

Guest Post

3 Challenges of Omnichannel Retail (+How to Overcome Them)

We’ve come a long way since the days when you needed to find a brick-and-mortar store in...

by Téa Liarokapi

Tech

The 7 Stages of Game Development

Most people who design and build video games for a living will tell you that game...

by Devin Pickell

Accounting & Finance

Private vs Public Accounting: What's the Difference?

So, you know all you need to know about potential careers and have your sights set on...

by Rob Browne

Tech

Facing the Reality of Facial Recognition: The Good and the Bad

The color of your eyes. The slope of your nose. The shape of your lips.

by Mara Calvello

Marketing

What Are Marketing Objectives? (+How to Plan Them)

Marketing has both you and the audience in mind.

by Bianca Pasare

Marketing

How Long Does UPS Ground Take?

Shipping and handling provoke a lot of uncertainty. 

by Deirdre O'Donoghue

Marketing

Reddit Ads: Everything You Need to Know

While it isn’t often a first choice, Reddit is a goldmine for marketers.

by Daniella Alscher

Customer Service

The 9 Customer Service Tips That Matter

Customer service is a secret weapon.

by Alexa Drake

Management

How to Become a Recruiter (+Duties)

A career as a recruiter is one that can be enriching and desirable. 

by Derek Doeing

Sales

5 Strategies for Generating Real Estate Leads That Convert

For the up and coming real estate agent, lead generation should be a big focus.

by Izabelle Hundrev

Guest Post

What Is Green Architecture? (+How It Informs Modern Sustainability)

Science shows that humans are leeching the world’s resources.

by Nicholas Van Antwerp

Guest Post

How to Start Using Augmented Reality (AR) in E-Commerce

Consumer demand is a powerful market driver across all industries.

by Ralf Llanasas

Guest Post

10 Valuable Instagram Tips for Businesses

Instagram is a powerful platform for businesses. 

by Holly Rollins

Guest Post

5 Hidden Benefits of User-Generated Content

User-generated content (UGC) is no longer just a nice addition for brands. 

by Haley Fraser

how to

How to Record Audio on Mac: Two Simple Strategies

Whether you’re taking a voice lesson, interviewing your role model, or trying to send a...

by Grace Pinegar

Management

15 Best Places to Work Remote in Chicago

As remote work becomes more common, the need for a centralized home base is crucial for...

by Lauren Pope

Governance

The Federal Trade Commission Act of 1914: What Is It?

If I had a dollar for every “act” the U.S. government passed, I wouldn’t be here writing...

by Mary Clare Novak

Marketing

How Long Does Priority Mail Take?

In the age of email, it’s difficult to know all of the details surrounding snail mail. 

by Deirdre O'Donoghue

Productivity

Battery Icon Missing in Windows 10? Two Ways to Add it Back

When it comes to technology, the easier our devices are to use, the better.

by Mara Calvello

Productivity

How to Change Icon Size in Windows 10: Two Easy Ways

One of the great things about using a PC is that it’s, as the name suggests, personal.

by Mara Calvello

Guest Post

How to Prepare Sales Tax Compliance for Cyber Monday

With the crack of a gavel in June of 2018, the United States Supreme Court reached a...

by Alex Forbes

Health Care

3 Painless Ways to Improve the Patient Experience

The events we have lived through and the knowledge we have gained from those happenings...

by Mary Clare Novak

Guest Post

Trust Through Transparency: Breaking Down the Walls the AEC Industry Has Built

Most likely, you are a buyer of some sort.

by Emily Thompson

Management

Joining the Freelancer's Union Made Easy

If you work full-time for an organization, it’s possible you’ve been told not to unionize....

by Grace Pinegar

Guest Post

7 Mistakes to Avoid When Rolling Out New Software to Your Team

People, in general, do not like change – even more so when it affects their work routine.

by Stefania Rossi

Guest Post

How Video Replies Build Customer Loyalty (In 3 Steps)

The video revolution has been exploding onto the scene for the past few years.

by Dan Willis

Guest Post

4 Tips for Effective Sales Coaching

Have you put enough time and effort into your sales training? 

by Joe Caprio

Guest Post

7 Tips to Increase Your Black Friday Sales

Black Friday and Cyber Monday sales are the last chance in the fiscal year to generate...

by Harpreet Munjal

Tech

Telepresence Robots: Blurring the Internet and Reality

Have you ever wished you could be in two places at once?

by Peter Thomson

Photography

11 Tips to Perfect Your Product Photography

How do shoppers gain trust in the e-commerce world? 

by Deirdre O'Donoghue

Guest Post

How Effective Are YouTube Marketing Conversions?

People increasingly view YouTube on mobile devices rather than desktops, and Google has...

by Adam Torkildson

Guest Post

Hosting a Twitter Chat Made Easy

Hosting a Twitter chat is an excellent community-building exercise.

by Sharanya Manola

Management

6 Functions of Human Resource Management

Much like shows about hospitals and law-practices, popular media tends to paint the wrong...

by Lauren Pope

Management

What Is an Entrepreneur? (+5 Traits of Industry Game-Changers)

Unless you’ve been living under a rock for the past 50 years, you have probably heard of...

by Mary Clare Novak

Tech

8 Best VPN Software for Android

by Rob Browne

Tech

Best Free LMS Software for 2020

It’s no secret that learning management system software can be a game-changer in the...

by Rob Browne

Accounting & Finance

3 CPA Requirements for the Aspiring Public Accountant

So you want to be a CPA?

by Rob Browne

Guest Post

HR Tech Should Be Humanizing: Here’s How

In today’s digital world, we are more connected than ever. 

by Imo Udom

Guest Post

5 Types of Social Proof You Need on Your Website

Is this the right choice?

by Brandon Schmidt

Management

How to Become a World-Class Grant Writer

Have you ever wanted to combine your love of writing with your passion for philanthropy?

by Lauren Pope

Product Management

The Product Launch: 31 Statistics to Keep in Mind

Here’s the thing, people have deep relationships with certain brands.

by Alexa Drake

Guest Post

The Role of a Grateful Patient Program in Major Gift Fundraising

Healthcare philanthropy is growing.

by Patrick Bryden

Guest Post

5 Top GIF Email Designs (+Why They Increase Clicks)

In 2019, on average, 99 percent of consumers check their personal emails at least once...

by Victoria Taylor

Accounting & Finance

13 Accounting Principles Essential to Financial Accounting

Financial accounting is no easy subject to unpack.

by Rob Browne

Tech

9 Benefits of Cloud Computing (+How to Manage Your Tech Stack)

The ‘cloud’ is one of those fashionable words that has dominated tech discourse as of late,...

by Peter Thomson

Tech

FIDO Is Revolutionizing Authentication Technology – Here’s How

No matter how many times we type it in, sometimes we forget our password.

by Mara Calvello

Management

Hospitality Careers: Your Guide To Opportunities in the Industry

Looking to get into the field of hospitality?

by Maddie Rehayem

Management

10 Ways to Maximize Your Charitable Giving

Not all charitable giving is created equally: there is a way to give smarter

by Lauren Pope

Productivity

401(k) Calculator: Project Your Retirement Savings in Seconds

Planning for the future is daunting, especially when the end goal feels out of sight.

by Maddie Rehayem

Customer Service

Build Your Customer Service Team (+10 Tips on Managing with Purpose)

Customer service is like flour.

by Alexa Drake

Management

G2sday Roundup: October 8, 2019

We’ve got you covered with what you need to see, so you don't have to search to keep up.

by Anastasia Masters

Guest Post

3 Economic Tips SMEs Should Follow

In business, just as in life, it is not the situation but the way you respond that matters.

by Ketaki Sharma

Guest Post

Every Week Should Be National Customer Service Week

There is a disconnect in customer service.

by Nanditha Vijayaraghavan

Marketing

The Full Guide to Snapchat Ads

Snapchat is small but mighty.

by Daniella Alscher

Guest Post

Making Work Human With Human-Centered Design (HCD)

Human-centered design (HCD) creates an amazing user experience for users at all levels.

by Uday Gajendar

Tech

The Simple Difference: Augmented Reality vs Virtual Reality

“Reality is merely an illusion, albeit a very persistent one.”

by Bridget Poetker

Photography

The Dish on Food Photography: 10 Tips for Success

In many ways, food is a visual art.

by Izabelle Hundrev

Social Media

Top 10 Most Disliked Videos on YouTube (That You Love to Hate)

It’s good to be liked, but can it be good to be the most disliked?

by Mara Calvello

Productivity

30 Best Chrome Extensions to Supercharge Your Google Experience

While Google Chrome is already considered an extremely effective web browser, there are a...

by Derek Doeing

Guest Post

The What, Why, and How of Animated Infographics (+Stunning Examples)

If you think about it, visual content is the secret ingredient in transforming text-based...

by Kai Tomboc

Guest Post

Inbound Marketing Sticker Shock: Why to Hire an Inbound Marketing Agency

A fully loaded inbound marketing engagement can cost upwards of $100,000 per year for all...

by Andrea Moxham

Guest Post

How to Get Started With GIFs as a Marketing Channel

There have been many articles written about utilizing GIFs in marketing.

by Steve Rado

Social Media

Top 10 Most Subscribed YouTube Channels That You May Not Expect

Like! Comment! Subscribe!

by Mara Calvello

Guest Post

5 Cold Email Mistakes That Can Ruin Your Outreach

If your target market is B2B, you’d have to hate money not to give cold email an honest...

by Kejda Gjermani

Guest Post

What Is Link Building? (+Why It's Crucial for Your E-Commerce Business)

You just got off the phone with a business partner, and they told you SEO is the only form...

by David Freudenberg

HR

Why Employees Quit: 60 Statistics Employers Should Know

Have you ever found yourself just going through the motions at work? You’re not alone.

by Alexa Drake

Tech

Top 5 Big Data Predictions by 2021

The world of big data is expected to reach an an astonishing 163 zettabytes, or 163...

by Devin Pickell

Tech

Principles and Applications of Swarm Robotics

There’s no ‘I’ in team. Unless you’re operating with a swarm intelligence.

by Peter Thomson

Marketing

How Much Is Amazon Prime? And Is it Worth it?

Do you know how many Americans have an Amazon Prime account? 

by Deirdre O'Donoghue

Tech

What’s the Difference Between a VPN and a Proxy?

You don’t have to be a spy or an international person of mystery to use a proxy or a VPN....

by Lauren Pope

Tech

How to Set Up a VPN (+10 Free Resources)

Business or pleasure?

by Mary Clare Novak

Tech

5 Best Free Help Desk Software for 2019

If you can’t give customers a pleasant experience, you can kiss their business goodbye.

by Mary Clare Novak

Tech

Top 6 Free Classroom Management Software

Technology has brought classrooms to a new level, and the right classroom management...

by Sara Ann Dickey

Guest Post

Understanding Google’s New Guidelines on Nofollow Links (+9 Takeaways)

Google recently announced a change to the way they implement the nofollow attribute for...

by Dmitry Dragilev

Guest Post

10 Types of Direct Marketing (+How to Get Started)

Direct marketing is a powerful way to reach customers, generate leads, and drive ROI. 

by Sally Kane

Management

How Franchising Works: An Overview

How many operating small businesses did you pass today on your way to work?

by Mary Clare Novak

Management

What Is a Grant? (+4 Tips for Applying)

If you’re looking to fund your next big venture, you might find some luck in applying for...

by Lauren Pope

how to

The Easiest Ways to Find or Create a PowerPoint Background

Backgrounds give us context and help ground us.

by Grace Pinegar

Tech

5 Key Takeaways from Advanced Search Summit 2019

The term “SEO” was coined in 1997, and since then, digital marketers everywhere have been...

by Devin Pickell

Customer Service

What Is a CSAT Score and What Does It Mean?

When was the last time someone asked you how you felt about something?

by Alexa Drake

Marketing

Facebook Lead Ads Explained (+How to Optimize Them for Your Business)

The original purpose of the world’s most popular social media platform is long gone.

by Daniella Alscher

Marketing

Amazon Treasure Truck: Discovering Deals on Wheels

And to think free one-day shipping with Amazon Prime wasn’t enough.

by Deirdre O'Donoghue

Real Estate

Home Staging: Why It’s Worth Your Time

In the same way that you would never show up to a job interview underdressed, you should be...

by Izabelle Hundrev

Guest Post

Live Chat vs. Chatbots for Business: Which One Is Better?

It’s the battle of the bots.

by Shay Berman

Guest Post

A Traditional Web Application Firewall (WAF) Is No Longer Enough

After 20 years of using commercial web application firewall (WAF) products, it is time to...

by Maksim Blishchik

Guest Post

What Is Cyberpsychology?

You might be wondering what cyberpsychology is. 

by Bianca Soare

Guest Post

The Final Branding Frontier for Designers: Personal Branding

As a designer, you spend most of your time worrying about other people’s brands.

by Dawson Whitfield

Guest Post

5 Tips for Developing an Employee Advocacy Strategy

How can you get your audience to trust you as a brand and engage with you?

by Lilach Bullock

Guest Post

What Is Google Search Console? (+How To Use It For SEO)

Google Search Console is a treasure trove of SEO gold for successful digital marketing...

by Jonathan Bentz

Guest Post

What Is Black Hat SEO?

If you’re new to SEO, you’re probably feeling very overwhelmed with how much information...

by Krista Doyle

Guest Post

20 Ways to Use Slack to Automate Different Processes

Growth begins when you figure out how powerful the tools you’re using are.

by Ugi Djuric

Guest Post

What Is Order Fulfillment? (+6 Major Steps and How to Improve)

Imagine this: a shopper comes across the perfect holiday gift on an online store, but the...

by Shannon Callarman

Guest Post

The Ins and Outs of Competency Mapping: A Beginner's Guide

When hiring new employees, are you aware of ALL the skills they have or just a fraction of...

by Tom Winter

Guest Post

5 Strategies for Increasing Sales

Many businesses are looking for a way to sell more of their products or services in order...

by Mark Thompson

Tech

Top 8 Free E-Commerce Websites for 2020

The shifting buying patterns of the global consumer base has made e-commerce a necessity...

by Peter Thomson

Design

How Much Is Photoshop in 2020? (+Which Plan Is the Best Deal)

During its nearly 30-year history, Adobe Photoshop has become the byword for image editing...

by Meghan Treptow

Guest Post

What Customers Want: Location-Based Marketing (+5 Brand Examples)

Brands and marketers try to base entire strategies around this one age-old question: what...

by Sneh Choudhary

Guest Post

Reverse Image Search: A Guide for Beginners (+11 Benefits)

Do you want to search for similar photos across the web?

by Ndifreke Atauyo

Guest Post

Video Marketing Will Explode With the Release of 5G Technology

Consumers prefer video content, and 5G enhances their delivery.

by Ralf Llanasas

Tech

7 Best Free Presentation Software For 2020

If you’re looking to spice up your next meeting, adding a visual aid can do a lot more than...

by Lauren Pope