HubSpot and NetSuite are two powerful names when you are looking for technology that can help you...
Workforce planning and development is a hot topic in every organization. However, many still...
Stay home for Black Friday this year. Forget waiting until Cyber Monday. Pop your leftovers in the...
Vendor partnerships and outsourced products and services are hallmarks of a modern business.
One of the most significant motivators for employees is often—if not always—money.
Reddit is seen as the "front page of the internet," where you can find anything from breaking news...
We often think of artificial intelligence (AI) as a tool for automating tasks or crunching numbers....
Creativity is the new currency.
Did you know that tracking career transitions could help you sell more?
Social media encourages people to both create and share content.
I have been hooked on ChatGPT from day one.
User experience (UX) can make or break your brand.
The zero-sum game between cyber adversaries and defenders is now becoming lopsided.
The business world is made of little experiences that shape customer centricity — a quick reply to...
Whether you’re a marketer or software developer, you've probably heard of “database”.
When you create a sales web page, you want to listen to your customers (literally).
Tired of the complex and endless cycle of integrations and reintegrations? Are they standing in the...
From market trends to competitor analysis to customer behavior, data drives critical decisions in...
As patient records shift from filing cabinets to online databases, everyone is looking for a...
Email is one of the most powerful tools for connecting with potential customers. It allows sales...
We live in a world where software purchases are no longer driven by human intuition. AI algorithms...
Leadership is about leading others to success while getting things done.
News of a major data breach seems almost commonplace.
Every click, every search, every post leaves a trail of data. From your browsing history to your...
As users move toward more advanced and diverse search methods, Google Search is evolving.
More than one billion websites exist today. They deliver content to us across multiple devices...
All good things must come to an end, but all bad things must end quicker.
We’ve all heard it: the results may vary.
With billions of emails sent daily, spam filters have become increasingly sophisticated, making it...
Ever felt like your words were lost in the vast ocean of online content?
As more readers turn to digital devices for their reading experiences, ebooks have become an...
In simple terms, a contract is a promise.
First time leading a meeting? We’ve all been there.
Cover letters aren't dead, but they are evolving.
One of the most efficient channels for communication, both inside and outside of an organization,...
The purpose of starting a business is to solve a problem.
From bad acting to boring content, training videos can sometimes get a bad reputation.
There’s a particular character in the sales story who can effortlessly instill fear in even the...
For experience-based businesses, ticket sales are the fuel that keeps the engine running. They’re...
Today, much like Alice in Wonderland, who had to run fast just to stay in place, marketers must...
Slack is changing how companies communicate with their employees and help their customers.
At G2, we continue to embrace artificial intelligence (AI) by finding ways to work smarter and...
Jeffrey Gitomer, author of "The Sales Bible," famously said, "Great salespeople are relationship...
The average person sees over 4,000 ads daily, gets 121 emails, and is generally flooded with...
Are you and your business still drowning in paperwork? Actual physical paperwork? It’s 2024. Let’s...
Making financial reporting simple and affordable can feel like a distant dream to many small...
In today's mobile-first world, mobile apps play a crucial role in our personal and professional...
Ever find yourself caught in the never-ending "bureaucracy" of marketing processes? Leads slip...
Performance reviews are the backbone of employee development, yet they're often met with groans and...
As artificial intelligence (AI) becomes the norm in legal operations, more and more legal teams are...
Workplaces today are becoming more diverse than ever before, bringing together a rich tapestry of...
Are you an HR generalist struggling to manage your rapidly growing team and drowning in paperwork?
Are you considering Canva as a solution to your growing design needs?
Maps are one of the most effective ways to present data. They display where we live, where we move,...
When I think of integration, I picture a well-oiled machine.
Is the unprecedented rise of AI making you question the future of your career or your business? You...
If you’re using the internet these days, odds are you’ve been influenced at one time or another.
In business, you're constantly navigating agreements and deals. From hiring employees to securing...
Machine learning (ML) is changing how organizations operate across industries. Whether you work in...
Cryptocurrency has revolutionized the financial landscape, offering new, decentralized digital...
If you’ve heard of Bitcoin, Ethereum, or even Dogecoin, you’ve heard about cryptocurrencies.
Artificial intelligence (AI) adoption ranks high on the list of IT investment priorities across...
No matter your industry, demonstrating your lab's reliability and ability to comply with...
We need to move past age-old pie charts and scatter plots to present data.
Congratulations! You've just landed your dream job at a promising startup. As part of your...
Online publishing has evolved dramatically in recent years.
AI can make you sound like everyone else.
Retail has expanded beyond the walls of brick-and-mortar shops. It’s all about offering an...
Worldwide, cybercrimes continuously evolve, with hackers constantly seeking new ways to exploit...
Dreaming of creating stunning animations but are stressed by the price tag?
If your business sends more than 5000 emails daily, DMARC is no longer optional.
For SaaS vendors, customer voice is a powerful lever to pull in your go-to-market (GTM) strategy....
At the heart of business growth lies lead generation and pipeline development.
For SaaS vendors, the pressure to drive efficient revenue growth has never been higher. Findings...
Is managing a geographically dispersed team slowing you down?
Have you ever been at a networking event, juggling multiple business cards and struggling to...
Advertising allows brands to communicate with potential customers.
Plagiarism isn’t an academic word that disappears once you graduate.
Artificial intelligence (AI) has quickly become integral to our lives. From auto-generated video...
Telehealth is an evolving industry within healthcare, influenced by developments in technology and...
Packed with sensitive data and accessible from anywhere, mobile apps are every hacker's dream.
Given the choice between a higher-priced product with quality reviews and a lower-priced product...
An email marketing is a vital component of B2B marketing strategy. With buyers doing so much...
Imagine you spend hours crafting an engrossing blog post with eye-catching visuals and a punchy...
Amazon Prime Day has come and gone again.
Since the arrival of ChatGPT in late 2022, AI has revolutionized productivity and reshaped how we...
The coaching industry is growing fast. With new coaches gaining their certifications and countless...
Modern world functions on the pillars of wireless devices.
For every interaction, there is an equal and opposite reaction.
When it comes to buzzwords used by businesses, analytics has got to be at the top of the most-used...
Your brand isn't just a logo, it's the feeling you evoke, the values you champion, and the story...
And the "brand of the year" award goes to...
I often browse products on my phone before heading to the store to examine them more closely. This...
In this digital age, success isn't solely determined by what you know but also by who you know.
Have you noticed how opening an app or visiting a website for the first time takes longer?
Personalizing your B2B sales strategy connects you with your customers and drives better sales.
Content marketing plays a key role in both customer acquisition and retention.
Assets are essential to the business equation.
Accountability in the workplace begins with a culture of ownership.
Would you rather be addressed as “Hey there” or your name?
The cloud has now become an indispensable part of IT infrastructure for companies of all sizes. ...
Customer expectations are at an all-time high. Companies are moving away from a “growth at all...
Attention spans are shrinking. Data helps your emails make every second count.
It isn’t called the attention economy for nothing. Today’s brands don’t just compete with their...
Protecting your company's sensitive data isn't just about installing firewalls and shielding your...
Digital engagement allows your business to connect with customers in many different ways.
Ever dreamt of transforming your screenplay into a blockbuster, but flinched at the price of fancy...
Selling SaaS is not a sprint; it’s a marathon.
Have you ever spent hours crafting the perfect campaign only to see it fall flat?
Employee time tracking can be a double-edged sword. While this technology provides undeniable...
Your e-commerce site looks perfect: fabulous design, meticulously crafted copy, and products...
Let's have a quiz. How many visitors who land on your website honestly do what you want them to do?...
Mine or stake? It’s time to make a choice.
In the world of crypto, coins speak louder than words.
Cryptocurrency, also known as crypto-currency or crypto, is a form of virtual or digital money that...
The history of artificial intelligence may feel like a dense and impenetrable subject for people...
If you send a lot of emails as part of your work or if you own a website domain, you need to know...
Virtual digital assets (VDAs) operate on blockchain technology without intermediaries like banks or...
Regardless of your industry, your business's data needs protection. This is especially true as...
If you gather sensitive and personal data, it’s critical to protect it. Database encryption exists...
Most businesses no longer operate strictly on a local network with in-house applications and...
Databases become complex quickly and protecting the data they hold poses a challenge for many IT...
With telehealth services becoming the norm, it is a new era in healthcare accessibility. However, ...
Artificial intelligence (AI)is significantly transforming every industry today. However, many...
Think back to March 2020, when remote work was brand new and conversational generative AI was...
Can data save lives? It can, and it is saving lives. If you are wondering how healthcare data...
In today's data-driven landscape, random promotions simply don't cut it.
You know what they say is the best part of entrepreneurship? You get to choose the 80 hours per...
Imagine crossing off every planned action item on your to-do list, only to realize you're still...
While investors have long leveraged traditional data sources – financial statements, earnings...
Have you ever sold something you own on a digital marketplace for cash? Have you ever used this...
The MarTech industry is fast-growing, fast-evolving, and a bit overwhelming. A new tool crops up...
Real estate investing is your path to profit through property ownership.
People in investing often look for options that promise security and potential for high- growth....
Inspiration can strike anywhere, any time. As I’ve pivoted to the role of a business leader, my...
Instagram isn’t the new cool kid on the market anymore. Arguably, it’s more of an eternal...
For some people, marketing is just a word. For others, it is an aspiration to beat all the odds.
Finding effective ways to communicate can be a real challenge.
When you connect to your home wi-fi, you know that your identity and data will be protected from...
The quest to understand customer behaviors spans decades.
Multi-channel marketing allows you to engage with your audience where they are, all at once.
Remember Veruca Salt's unforgettable demand in Willy Wonka & the Chocolate Factory: "I want it...
Voice search has changed how we interact with our devices and access information. Nowadays, we...
Imagine a world without communication: business would grind to a halt, governments would be...
As a business owner, you always want to know how much goes into making your products. From...
You're about to meet the prospect you've been chasing for months. Your mind goes blank as nerves...
The aim of a distributed denial of service (DDoS) attack is to overwhelm a network or server...
Forget what you've heard online—direct mail is far from obsolete.
Fintech, a sector known for opportunities and potential, is often a subject of discussion for...
You’ve probably heard time and again that hiring employees in tech is tough. But how tough exactly...
Recurring revenue is the center of the subscription business universe - not just for your personal...
YouTube has made content creation and sharing simpler.
Metaverse means "beyond the universe” and was introduced to us by authors like Neal Stephenson in...
The term “small business” carries diverse meanings for different people.
It’s not uncommon for even the most experienced marketers to mistake inquiries and leads as the...
Brands tend to compete for a sliver of a user's time.
Starting and growing a small business is filled with many challenges and exciting opportunities....
We are more concerned with environmental issues now than ever.
Creating an online presence with a website doesn’t have to test your resolve. With an easy website...
People born between the late 1990s and early 2010s represent Generation Z (or Gen Z), which is...
What if you could create a booking website that saves time, reduces manual work, enhances customer...
No matter the size of your business, having continual cash flow throughout your operations is...
Amazon is one of the biggest e-commerce companies in the world.
As marketers, it’s in our DNA to drive growth and achieve results. Let's play a game. Raise all ten...
For ages, computers have tried to mimic the human brain and its sense of intelligence.
Project milestones are stepping stones toward making your project a big hit.
Service providers have long struggled with the ever-changing rules of service level agreements.
Have you ever aspired to something great but felt lost before starting? Perhaps you've set goals...
Plagiarism means taking someone else's work or ideas and claiming they're yours. It happens in...
The competitive advertising landscape demands trust and transparency from advertisers.
What comes to your mind when you think of campus recruitment?
Imagine having a highly efficient, self-improving assistant that minimizes manual tasks and errors...
When you started your business, you likely put together a plan that outlined all the key details of...
Content marketing continues to evolve into new forms of media every year.
DDoS, or Distributed Denial-of-Service attacks are one of the most chilling threats enterprises...
If you run a business, you'll need to know payment terms.
After passing the bar in 2016, I transitioned from courtroom advocacy to Senior Corporate Counsel...
Want to build a website but don't know where to start? You're in the right place!
Day in and day out, you show up to your job and work hard, so you and your team hit your goals. Now...
Beyond stock and loans, companies have another tool to raise money: corporate bonds.
Solar power has emerged as a powerful ally as the world grapples with changing fossil fuel prices...
What comes to mind when you think about sales? Cold emails? Pushy tactics that don’t resonate?...
When trust meets technology, you get blockchain.
If your office has decided to introduce a new messaging app to improve engagement across your team,...
When I walked into my Design 101 class sophomore year of college, I thought I knew everything I...
Finding the right candidates for your business’s open positions can be long and repetitive. Even...
SaaS applications are a cornerstone of modern business. From startups to established enterprises,...
Imagine a world where everyone who landed on your website bought your product.
LinkedIn is a top social media and professional networking platform, with over one billion members...
In today's digital age, having a strong online presence for your business is essential.
Construction, a significant part of our economy, is changing fast. The latest construction...
Virtual collaboration isn’t a trend – it’s here to stay.
Have you ever felt like you're being pulled in a million directions by a project?
Paintings and potraits have always known to be tell-tales for everyone.
Sure, e-commerce is great—it reaches buyers far and wide. But every amazing product deserves a...
Running a business is a balancing act.
Some podcasts fail before the host ever hits the record button.