I Reviewed 10 Best Social Media Listening Tools for 2026
Your customers are talking about your brand right now, on Twitter, Reddit, LinkedIn, TikTok, and...
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by Devyani Mehta
Which Video Hosting Platform on G2 Is Right for You?
Video hosting may seem simple until a team actually relies on it. What starts as “we just need a...
by Washija Kazim
MQLs Are Dead: Why AI Search Just Killed Your Old Funnel
AI search isn’t just an evolution of Google — it’s a revolution in buyer behavior.
by Kamaljeet Kalsi
I Reviewed the 10 Best Free Survey Tools of 2026
Understanding your audience is more important than ever. From marketers crafting campaigns to...
by Harshita Tewari
I Evaluated 9 Best Free Plagiarism Checker Software for 2026
As writers, we all want our work to stand out as genuinely our own. But with the internet saturated...
by Harshita Tewari
From Clicks to Citations: Redefining SEO Success Metrics in the Age of AI Search
A year ago, SEO success meant asking: "Do you rank for your target keywords?"
by Tanushree Verma
My Detailed Review of the 7 Best LIMS Software
As a civil engineering student, I loved environmental sciences. We spent a lot of time outdoors,...
by Devyani Mehta
I Evaluated 10 Best Free Accounting Software for 2026
Managing finances can feel overwhelming for small business owners, startups, and solo...
by Sudipto Paul
I Tested The 10 Best Attribution Software: Hits And Misses
A few years ago, I was tasked with organizing an event for a small business. Our small team...
by Devyani Mehta
9 Best Freelance Websites I Use to Land Clients in 2025
"Where are all the good freelance jobs hiding?"
by Soundarya Jayaraman
I Evaluated the 9 Best Free SSO Software for 2026
Managing access across different apps can get complicated fast. Strong passwords help, but they’re...
by Washija Kazim
The Silent Deal Killer: Why Your Best Buyers Disqualify You Without Saying a Word
I recently reviewed a funnel report for an HR tech firm that revealed a familiar, haunting pattern:...
by Sidharth Yadav
My Review of the 9 Best Construction Management Software
Before I became an SEO content specialist, I studied civil engineering.
by Devyani Mehta
My Experience Reviewing 10 Best Email Marketing Software
As a digital marketer, I find email marketing to be one of the trickiest but most rewarding and...
by Bhoomika Pawar
Service Level Agreements Explained: How to Write One
Promises don’t scale, but service level agreements (SLAs) do.
by Cristina Maria
G2 Maps Where Nano Banana Fever Is Hottest in the U.S.
Nano Banana, Google's breakout AI image generator, was already having a moment, and now it just got...
by Soundarya Jayaraman
Best Cyber Monday Software Deals in 2025: Maximized Savings
Black Friday might dominate the headlines, but savvy software buyers know the real deal — Cyber...
by Washija Kazim
Best Black Friday Software Deals in 2025: AI, CRM, and More
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of...
by Washija Kazim
How to Sell When Buyers’ First Impression Comes From AI
For years, the early stages of B2B software evaluation followed a familiar pattern.
by Sidharth Yadav
Personal Selling in Sales: When It Works and Why
What comes to mind when you think about sales? Cold emails? Pushy tactics that don’t resonate?...
by Alyssa Towns
Pop-Up Shops: How to Organize, Benefits, and Drawbacks
Another online launch, and your audience just scrolls past. No clicks, no buzz, no connection.
by Harshita Tewari
What Is an AWS Managed Service Provider (MSP)?
Managing Amazon Web Services (AWS) isn’t easy for small and medium-sized enterprises (SMEs). It...
by Sagar Joshi
Time Blocking: The Productivity Method That Actually Works
Ever feel like your day disappears before you’ve accomplished anything meaningful? Between Slack...
by Harshita Tewari
What Is a Stock? Your Guide to Business Equity and Portfolios
When most people think about turning a profit from a business, they assume it comes from...
by Holly Landis
My Evaluation of the 8 Best Gym Management Software
Managing a gym isn't just about ensuring the weights are correctly racked or that classes start on...
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by Tanuja Bahirat
8 Best Photo Editing Software I’ve Tested and Recommend
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
10 Leadership Styles and How to Use Them Effectively
Leadership is shaped by how well a leader adapts to the people, pressures, and priorities in front...
by Axel Kuehnle
7 Principles of Design for Better UX and Visual Impact
You don’t need to be a trained designer to know when something looks off. Maybe the text feels too...
by Harshita Tewari
What Is Geocoding and How Does It Work?
There are more places in a city than any spreadsheet can capture, from apartment complexes and...
by Devyani Mehta
What Is Time Management? Methods That Actually Work
Oh no, I am late for the meeting. Again.
by Lauren Pope
Inventory Explained: Types, Formulas, And How To Manage It
Inventory is the heartbeat of any product-based business.
by Alexandra Vazquez
What Is a Balance Sheet? Components, Examples, and Formula
Financial clarity begins with understanding what your business owns, what it owes, and the value it...
by Harshita Tewari
Does G2 Get Ranked in AI LLM Search?
We’ve been tracking the rise of AI search and predicting its impact on the tech landscape...
by Kamaljeet Kalsi
Cost of Equity: Formula, CAPM, and Use Cases
Ever wish you could know whether a stock will actually pay off?
by Tanuja Bahirat
12 Best Survey Tools I Trust for All My Survey Needs in 2025
As a marketer, surveys are a core part of what I do.
by Soundarya Jayaraman
Micro Business: How to Start Small and Grow Smart
Have a skill, a product idea, or just a dream of being your own boss?
by Sagar Joshi
5 Stages of Small Business Growth: How to Fuel Your Success
Turning a small business into a larger one is a huge undertaking – one that isn’t always replicable...
by Scott Turner
14 Proven Classroom Management Strategies for Teachers
Teaching is one of the most rewarding and demanding professions.
by Mary Clare Novak
What Is Business Analytics? Types, Benefits, and Best Practices
When it comes to buzzwords used by businesses, analytics has got to be at the top of the most-used...
by Mara Calvello
Content Creators: What They Do and How They Make Money
Brands nowadays create all kinds of digital assets to promote their products and services. As the...
by Holly Landis
I Reviewed the 8 Best Operational Risk Management Software
Recently, I underwent a critical customer escalation. I mentioned their product in a different way...
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by Shreya Mattoo
My Take on the Top 10 Best Data Extraction Software
Data is the lifeblood of modern decision-making, but let’s face it, extracting meaningful...
by Devyani Mehta
What Is MLOps? Levels, Lifecycle, and Tools Explained
Companies across industries are building and training machine learning models, but many still...
by Shreya Mattoo
How to Scan a QR Code on Any Phone (iPhone or Android)
You’re at a restaurant. The waiter points to a laminated card that says, “Scan for menu.” You...
by Harshita Tewari
9 Best Generative AI Tools I Use: Which One Leads Today?
I’ll be honest and admit right away that when AI tools like DALL-E and GPTs started popping up, I...
by Soundarya Jayaraman
7 Best Hotel Management Software: My Honest Review
Managing hotel operations is no small feat.
by Devyani Mehta
10 Best Mind Mapping Software I Use to Organize My Ideas
When I first started exploring mind mapping software, it wasn’t just about finding tools to...
by Washija Kazim
Virtual Collaboration: Tools, Tips, And Best Practices
Slack is quiet. Cameras are off. Deadlines haven’t changed.
by Harshita Tewari
Best Passive Income Ideas for Beginners and Creators
You already get the concept: build something once, and let it generate revenue while you focus on...
by Jana Rumberger
Plaintiff Meaning Explained: Role, Process, and Proof Required
You hire a contractor. They take your money and vanish. Or a competitor violates a non-compete and...
by Harshita Tewari
Pocket Listings in Real Estate: Should You Use One?
Selling a home today is more than just putting a sign in the yard and uploading photos. With more...
by Harshita Tewari
What Are Notes Payable? Examples and Accounting Tips
Keeping track of what your business owes, and when payments are due, is critical to staying...
by Holly Landis
The 5 Zero Trust Platforms I Trust for Fast, Secure Access
If there’s one thing working cross-functionally has taught me, it’s that secure access isn’t just a...
by Tanuja Bahirat
I Evaluated G2's 5 Best Account-Based Orchestration Platforms
Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.
by Harshita Tewari
Top 6 Marketing Calendar Tools for 2025 (Based on G2 Data)
If you’re leading a marketing team, you already know what disorganization costs: missed deadlines,...
by Tanuja Bahirat
8 Best Statistical Analysis Software That You Can't Ignore
When I first learned statistics in high school, it felt like piecing together a puzzle: manually...
by Sudipto Paul
My Take On The 6 Best Sales Enablement Software
I’ve always thought sales was cool. There’s something thrilling about solving real problems,...
by Devyani Mehta
What Is Click Injection? How It Works and How to Stop It
Modern mobile marketing, powered by mobile advertising software, has changed how businesses reach...
by Jagmeet Singh
What Is Network Traffic Monitoring? Discover It's Role in Security
Nothing frustrates network engineers more than slow internet speeds at work.
by Zack Busch
How Go-to-Market Leaders Are Redefining Growth Through AI Agents and Trust
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
by Sydney Sloan
I Found the 8 Best Security Compliance Software on G2
Security compliance isn’t simple. Between SOC 2 reports, ISO 27001 audits, and GDPR requirements,...
by Harshita Tewari
Is Your Sales Team Guilty of AI-Washing? A CRO’s Guide to AI Agents, Assistants, and Actual ROI
Circa 2019, I remember talking to C-suite leaders in the pre-AI era, and their biggest concern was,...
by Kamaljeet Kalsi
I Evaluated Best AI Voice Assistants on G2: My Top 6
Choosing the right AI voice assistant in 2025 isn’t just about convenience — it’s about finding the...
by Tanuja Bahirat
The 5 Best AI Legal Assistant Tools: My Top Picks for 2025
If there’s one thing I’ve learned watching the legal industry embrace AI, it’s that transformation...
by Harshita Tewari
The Power of AI in Advertising: From Data to Creative Decisions
Advertisers are no strangers to AI.
by Sagar Joshi
7 Best AI Video Generators I’ve Tried (and Loved!) for 2025
Producing high-quality videos used to mean expensive gear, endless editing, and long turnaround...
by Soundarya Jayaraman
I Evaluated the 9 Best Onboarding Software for HR Teams: My Take
I recently celebrated my second anniversary at G2, and it got me thinking back to my first few days...
by Harshita Tewari
What Is Price Discrimination? Types, Benefits, and Examples
Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...
by Mara Calvello
My Picks for the 6 Best Sales Tax Compliance Software
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
5 Best Revenue Operations Software on G2: My Go-to Picks
Every time I talk to someone in sales or marketing, I hear the same story: revenue feels like a...
by Soundarya Jayaraman
5 Bold Predictions on the Rise of Agentic AI and the $30B Orchestration Boom
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Is Notion Worth It? Pricing, ROI, and User Insights from G2
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
My 8 Picks for the Best Workforce Management Software
I’ve never had to build a shift schedule, approve PTO, or chase someone down because they forgot to...
by Harshita Tewari
8 Best Customer Service Software for Small Businesses in 2025
Running a small business means you’re juggling a dozen roles. Sales, operations, and support often...
by Sagar Joshi
5 Best Absence Management Software I Recommend
I’ve lost count of how many times I’ve seen absence tracking spiral into chaos. Missed approvals,...
by Soundarya Jayaraman
I Evaluated the Best CPaaS Platforms: My Top Picks
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
by Tanuja Bahirat
Don’t Pick the Best Web Design Software Until You Try These 6
I set out to build a website — something clean, professional, and modern. Nothing too fancy, just a...
by Washija Kazim
Crunching Data? I Found the 8 Best Spreadsheet Software
There are two types of people in this world: those who see a blank spreadsheet and panic, and those...
by Washija Kazim
The Data Behind AI In Customer Service: Insights Into Adoption
Your customers no longer measure your service against competitors in your industry; they measure it...
by Sagar Joshi
Do More G2 Reviews Mean More AI Visibility? Insights from 30k Citations
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
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by Kevin Indig
6 Best Sales Analytics Software on G2: My Go-to Picks
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
7 Best 3D Printing Software I Found for Beginners and Pros
3D printing is awesome, until your software turns it into a nightmare.
by Washija Kazim
I Tried 7 Best Video Conferencing Software: Who Wins?
It all started with a single, painfully awkward meeting.
by Washija Kazim
What Is Mixed Reality? Inside the Big Shift in Immersive Technology
Picture a world where digital and physical realities coexist seamlessly. You glance around your...
by Shreya Mattoo
5 Best AI Meeting Assistants I've Tried and Liked
I don’t know about you, but I’ve lost count of how many hours I’ve wasted digging through messy...
by Soundarya Jayaraman
The Role of AI in SEO: Smarter Search, Faster Results
The rules of SEO are being rewritten in real time.
by Sagar Joshi
Trust in AI: Insights from Global Surveys and G2 Data
Do you trust AI? Not just to autocomplete your sentence, but to make decisions that affect your...
by Soundarya Jayaraman
I Evaluated 5 Best Bot Platforms to Help You Choose Smarter
You’ve probably already felt the pain: missed leads slipping through the cracks, overwhelmed...
by Tanuja Bahirat
My Review of the 9 Best Restaurant Management Software
Running a restaurant involves managing numerous moving parts—staff schedules, inventory, customer...
by Devyani Mehta
11 E-Commerce Challenges and How to Overcome Them
Growth in e-commerce has completely changed how people shop, giving customers more convenience,...
by Harshita Tewari
16 SMS Marketing Ideas to Boost Sales and Engagement
Whether it’s a flash sale, a limited-time discount, or a personalized offer, SMS marketing stands...
by Harshita Tewari
I Reviewed G2's 9 Best Accounting Software: Results Inside
Accounting has never been my favorite subject.
by Sudipto Paul
AI in Business: What Percentage of Companies Are Using AI?
Not long ago, AI lived on the peripheries of corporate strategy, tested in isolated pilots.
by Sagar Joshi
The Best Lead Intelligence Software? I’ve Got 7 Picks
I don’t pull lead lists, but I know when they’re broken.
by Harshita Tewari
10 Best Sales Engagement Software I Tested for Closing Faster
My days were 36 hours when I was a part of a sales team.
by Shreya Mattoo
What Is Sales Readiness? How to Drive Serious Revenue Impact
Sales teams need more precision rather than more people.
by Harshita Tewari
I Tested 11 Free Collaboration Tools Online: My Review
Best collaboration tools have completely changed the way I work, and I don’t say that lightly.
by Sudipto Paul
10 Best Employee Recognition Tools I Recommend For Better Engagement
A few days before our quarterly all-hands, we realized we had a problem.
by Devyani Mehta
The 7 Best Free Online Fax Services I Tried in 2025
I never thought I’d need to send a fax in 2025.
by Soundarya Jayaraman
AI in EdTech: Top 11 Trends Shaping the Future of Learning
The AI in education market, valued at $2.5 billion in 2022, is projected to reach $88.2 billion by...
by Sagar Joshi
10 Call to Action Examples That Drive Conversions
Strong call to action (CTAs) don’t just cap off your marketing copy, they make or break it.
by Harshita Tewari
What Is Conversational Marketing? Top Examples + Benefits
Communication creates communities.
by Yashwathy Marudhachalam
![From Market Share to Mind Share: The Future of B2B Buying [+ video]](https://learn.g2.com/hs-fs/hubfs/Featured%20image%20for%20Q%26A.png?height=458&name=Featured%20image%20for%20Q%26A.png)
9 Best Project Management Software for 2025: My Favorites
Keeping projects on track didn't always seem difficult to me. I still remember my first big...
by Jaya Bordoloi
10 Best Free Project Management Software I Tried and Liked
Managing projects has always been a core part of my work.
by Washija Kazim
My 7 Picks For The Best Load Balancing Software
Your website experiences a surge of traffic during a peak business hour. That's great, right? But,...
by Devyani Mehta
What Are Legacy Applications? Types, Challenges, and Solutions
With rapidly advancing technology and increasingly high user expectations, companies must regularly...
by Samudyata Bhat
How to Prevent Emails From Going to Spam (10 Proven Tips)
You did everything right: crafted a great subject line, designed a compelling email, and hit...
by Tessa Smalley
What Is Business Process Outsourcing (BPO)? Types and Benefits
Every business leader wants to boost productivity and lower costs. Automation tools can help, but...
by Daniel Corin Stig
Tried And Evaluated: 7 Best PCB Design Software I Recommend
As a civil engineering student, I had the opportunity to explore various branches of engineering,...
by Devyani Mehta
10 Best Property Management Software I Liked (2025 Edition)
Managing properties is tough. I get it.
by Soundarya Jayaraman
What Is Software Deployment? Process and Best Practices
For an average user, buying the right software is the greatest feat. But, in the end, how you...
by Washija Kazim
The Great AI Divide: Are Small Businesses Being Left Behind?
A few weeks ago, I found myself in two different conversations about AI.
by Sidharth Yadav
10 Best AI Transcription Tools for Businesses on G2
I’m in meetings all the time, and I’ve seen how fast decisions and action items disappear once the...
by Washija Kazim
My Evaluation of the 6 Best Contact Center Workforce Software
A call center lives and dies by its forecast.
by Harshita Tewari
How to Plan a Warehouse Layout That Boosts Efficiency
Before the first pallet hits the floor, or another inefficiency eats into your margins, it’s time...
by Alexandra Vazquez
I Tried The Best Marketing Analytics Tools: Here’s My Review
I’ve been working in content marketing for several years now, experimenting with everything from...
by Tanuja Bahirat
I Reviewed 5 Best Automation Testing Tools for Dev Teams
We presume writing and compiling software programs is easy. But it's not.
by Shreya Mattoo
The 5 Best AI App Builder Platforms I’ve Evaluated
You’ve probably tried a few AI builders already. The common pattern: it’s easy to get a demo, hard...
by Tanuja Bahirat
What Is Synthetic Media? Types, Benefits, and Best Practices
That celebrity endorsement? Fake. The news clip you just watched? AI-generated. The podcast host’s...
by Soundarya Jayaraman
5 Free VPNs Put to the Test: Which Ones Are Worth It?
Here’s the truth: I don’t think most people need a VPN all the time. Indeed, virtual private...
by Soundarya Jayaraman
Root Cause Analysis Template: Key Benefits and Methods
“Let's get to the root of the problem."
by Samudyata Bhat
My 9 Best Graphic Design Software Picks for Stunning Designs
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Sinking Funds: Why They Matter for Investors and Issuers
In the world of corporate bonds, risk management is everything.
by Harshita Tewari
How Are SaaS Companies Using GenAI? 7 Product Use Cases
If you’re building a Software as a Service (SaaS) product and still treating generative AI like a...
by Harshita Tewari
How to Create a Capability Framework That Scales
Workforce planning and development is a hot topic in every organization. However, many still...
by Blake Proberts
What Is SQL Server? Components, Editions and Use Cases
Keeping your database in good shape helps manage scaled systems and run operations without hiccups.
by Holly Landis
What’s Your Returning Customer Rate and How to Improve It
For most marketing and growth teams, customer acquisition is the top priority. You spend time and...
by Soundarya Jayaraman
What Is an Instagram Creator Account? How to Switch to One
If you're serious about growing your audience on Instagram, visibility and engagement are...
by Holly Landis
What Is Shopper Marketing? How Does It Influence Buyers?
Ever wonder who decided to put names on Coca-Cola bottles?
by Devyani Mehta
10 Best AI Project Management Tools: Rated by Real Users on G2
I’ve managed enough projects to know the pain points by heart: chasing updates, piecing together...
by Washija Kazim
How to Write a Media Pitch That Gets You Press Coverage
Journalists don’t have time for your pitches.
by Shreya Mattoo
I Reviewed 6 Best ETL Tools for Data Transfer Efficiency
As a marketing professional, I am best friends with data. If we zoom in to the absolute core of my...
by Shreya Mattoo
What is SaaS Optimization? Everything You Need to Know
Effective SaaS optimization has remained a distant dream for the B2B industry.
by Yashwathy Marudhachalam
How to Know if Your SEO Agency Can Help You with AEO
Is your search engine optimization (SEO) agency still focusing on traditional SEO for traffic? If...
by Tanushree Verma
Beyond Random Cold Calling: How to Boost Sales Using Buying Signals
Random cold calling can often feel like fishing in the Dead Sea — no bites and no wins. The problem...
by Alexandre Depres
I Evaluated 10+ Tools to Find the 7 Best User Research Software
Most product and marketing teams already rely on user research software. It’s become a core part of...
by Devyani Mehta
Free Invoicing Software: My Top 8 Tools for Seamless Billing
When I first started freelancing before my full-time job, I thought the hardest part would be...
by Tanuja Bahirat
What Is Asset Management? Why Do Businesses Need It?
Assets are essential to the business equation.
by Keerthi Rangan
Blogger Outreach: A Step-by-Step Guide (+ Free Template)
In this digital age, success isn't solely determined by what you know but also by who you know.
by Hardy Desai
How to Create Linkable Assets That Attract Backlinks Fast
Some content gets clicks. Great content gets shared. But linkable content? That’s the kind people...
by Soundarya Jayaraman
Conflict Management Styles and How to Use Them at Work
We all have unique quirks, but wouldn’t everything be boring if we were all the same?
by Holly Landis
![How AI Chat is Rewriting B2B Software Buying [Insights From 1,000+ Decision Makers]](https://learn.g2.com/hs-fs/hubfs/dark%20%2817%29.png?height=458&name=dark%20%2817%29.png)
How AI Chat is Rewriting B2B Software Buying [Insights From 1,000+ Decision Makers]
B2B software buying is evolving. Gone are the days of the search engine deep dive, building an...
by Tim Sanders
AI in B2B Marketing: How Teams Are Using AI In 2025
As a B2B marketing leader, you’re under pressure to deliver more personalized engagement,...
by Sagar Joshi
My Evaluation of 6 Best Third-Party Risk Management Software
A vendor gets breached. You find out two weeks later. Now you're stuck answering to leadership with...
by Harshita Tewari
I Evaluated 7 Best Sales Compensation Software for Growing Teams
Messy commission processes frustrate your reps and put revenue at risk. When payouts feel...
by Devyani Mehta
What Is an Auto Dialer? Why Are They Important for Businesses
If you work in any customer-facing department, you’re likely used to picking up the phone, dialing...
by Mary Clare Novak
5 Stages of the Business Cycle: How to Succeed in Every Phase
Most businesses fail, not due to a lack of ambition or vision but because entrepreneurs often ...
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by Benjamin Shabat
Illegal Interview Questions to Avoid Asking in Job Interviews
As a recruiter or hiring manager, you probably spend hours crafting thoughtful questions to uncover...
by Yashwathy Marudhachalam
The 9 Biggest Staffing Industry Trends to Watch in 2026
I’ve spent the past few months talking to recruiters, HR leaders, and staffing firm execs who are...
by Kelly Stone
How to Create a Board Meeting Agenda That Drives Results
Board meetings are where strategy becomes action or stalls completely.
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by Audrey Quiteves
How to Calculate Variance: Formula, Steps, and Use Cases
We’ve all heard it: the results may vary.
by Soundarya Jayaraman
What Is a Digital Sales Room? How It’s Changing B2B Sales
Sales teams use a dozen tools to make sales pitches more personal — CRMs, proposal software, and...
by Rory Sadler
What Is Pantone? How It Shapes the Way We See Color
Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...
by Harshita Tewari
Decoding Google's Role in Reddit’s Recent ChatGPT Citation Dip
The world of AI search is moving fast, and this week’s news is all about Reddit and OpenAI. Or so...
by Kevin Indig
What Is False Advertising? Examples and Consequences
It’s easy to tell the truth, yet in business, some brands still stretch or blur it to get attention.
by Devyani Mehta
I Found 5 Best Vendor Management Software You’ll Love
As a marketer, my primary focus has always been on executing creative strategies that drive...
by Devyani Mehta
6 Best Civil Engineering Design Software I Evaluated
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
by Devyani Mehta
What Is Logistic Regression? A Detailed Guide with Examples
Life is full of binary choices — have that slice of pizza or skip it, carry an umbrella or take a...
by Devyani Mehta
What Is a Floating Holiday? How It Benefits Your Workforce
As an HR leader, you’ve probably spent hours refining PTO policies, balancing fairness with...
by Soundarya Jayaraman
What Is a Supply-Side Platform (SSP) and Why Is It Important?
Programmatic advertising has revolutionized the way digital media is bought and sold, now...
by Elena Storchak
How to Write on Medium and Get More Readers
Publishing on Medium is easy. Getting real results on Medium? That’s harder.
by Devin Pickell
7 Customer Engagement Examples That Work in 2025
You already know customer engagement is more than a buzzword. It’s the difference between one-time...
by Evelina Milenova
9 Best Customer Success Software I'd Pick to Stop Churn
Ever watched a high-potential customer slip away without warning? I have — and even from the...
by Soundarya Jayaraman
Corporate Performance Management (CPM)
6 Best Corporate Performance Management Platforms I Evaluated
I’ve always been fascinated by the power of data.
by Tanuja Bahirat
My Top 7 EDR Software Picks After Hours of Research
If there’s one thing I’ve learned from researching cybersecurity tools, it’s this: every vendor...
by Soundarya Jayaraman
I Tested The 6 Best Web Content Management Software: My Take
Managing websites feels like running a never-ending marathon sometimes, doesn’t it?
by Keerthi Rangan
Live Commerce in 2026: How Real-Time Shopping Is Evolving
We get it. Selling online isn’t just about having a great product anymore. People don’t always buy...
by Sagar Joshi
Press Conferences: Benefits, Preparation, and Format
Ever launched a big announcement only for it to fall flat?
by Ninisha Pradhan
What Is a Unified API? How It Works + SaaS Integration Tips
For IT teams, juggling dozens of APIs is like spinning plates — one slip and the whole integration...
by Shreya Mattoo
Real Estate Broker vs. Agent: What’s the Difference?
Every industry has jargon. Real estate is no different.
by Izabelle Hundrev
9 Best Legal Case Management Software for Law Firms: My Review
I’m not a lawyer, but I know that running a law firm isn’t just about winning cases. It’s about...
by Soundarya Jayaraman
What Is DKIM and How Can It Boost Your Email Security?
Your email reputation can make or break a campaign. But what happens when your carefully crafted...
by Tanuja Bahirat
Professional Email Signature: Examples and Design Tips
First impressions in business often happen long before a handshake or video call.
by Dmitry Kudrenko
Process Optimization: Methods, Steps & Real-World Challenges
We are constantly engaged in processes.
by Thom James Carter
Employee Absenteeism: Why It Happens and How to Solve It
Do you bear the brunt of losses and receive bitter and cold looks when the performance graph goes...
by Cristina Johnson
Partner Program: Types, Benefits, and How to Launch
Partnerships are no longer just a growth lever — they’re a core business strategy.
by Sean Blanda
Content Syndication: Complete Process and Examples
Ever feel like your best content isn’t getting the attention it deserves? You spend hours...
by Sumeet Anand
Bandwagon Advertising: Techniques, Effects, and Examples
TikTok trends like #BamaRush and NFT hype have shown how quickly new waves of public sentiment can...
by Daniella Alscher
Office Automation: Streamline Workflows and Boost Efficiency
Improving efficiency and productivity helps keep up with customer demand, deliver a great customer...
by Angela Ash
I Reviewed the 6 Best E-Commerce Fraud Protection Tools
Every online transaction your store processes has the potential to either grow your revenue or chip...
by Tanuja Bahirat
Call Me Impressed: 8 Inbound Call Tracking Software I Evaluated
I watched it happen in real-time.
by Sudipto Paul
I Evaluated G2's 8 Best Network Monitoring Software
Hey, is the network acting weird for you, too?
by Sudipto Paul
5 Best Firewall Software I Recommend for Secure Networks
After three years of writing about cybersecurity, I’ve seen IT admins and business owners wrestle...
by Soundarya Jayaraman
What Is Visual Search? Examples, Applications and Case Studies
Have you ever noticed a declining trend in your landing page visits? Or an increase in product...
by Yashwathy Marudhachalam
What Is Lead Nurturing? Top 5 Techniques That Actually Work
Merely being a blip on your customer’s radar isn’t enough. In today’s crowded market, lead...
by Yashwathy Marudhachalam
5 E-commerce Pricing Strategies To Boost Your Revenue
In e-commerce, price isn’t just a number, it’s a signal of value, trust, and positioning.
by Nicholas Shaw
7 Best Identity Verification Tools I Recommend For End-to-End Security
Recently, I couldn’t log into a critical system at work, and after what felt like a hundred failed...
by Devyani Mehta
5 Best Contact Center Quality Assurance Software I Trust
You’re not here to debate whether QA matters. You already know it does.
by Soundarya Jayaraman
I Compared the Best Core HR Software: Here’s What Stands Out
If your HR team is still relying on spreadsheets, outdated tools, or disconnected systems, the...
by Tanuja Bahirat
6 Best Terminal Emulators I Recommend for Any Skill Level
I’ll admit it: I’m not a hardcore command-line junkie.
by Washija Kazim
I Evaluated the 6 Best Low Code Development Platforms
When I first heard about low-code development, I assumed it was just another buzzword, something...
by Tanuja Bahirat
I Evaluated G2's 5 Best Anti-Money Laundering Software
A friend of mine works at a fintech company. One day, they received an unexpected audit request...
by Tanuja Bahirat
15 Essential Marketing KPIs and How to Measure Them
KPIs are the foundation for proving marketing’s impact. Without them, budgets get wasted, campaigns...
by Yashwathy Marudhachalam
Nonverbal Communication: How to Communicate Without Speaking
You walk into a conference room, coffee in hand, mentally queueing the next deadline. You nod at a...
by Tanuja Bahirat
What Is a Pay Stub? Definition, Example, and Free Template
Running a small business comes with many responsibilities, and managing payroll is one of the most...
by Soundarya Jayaraman
I Evaluated G2’s 6 Best Robotic Process Automation Software (RPA)
Manual tasks have a sneaky way of piling up. One moment I’m sending a simple follow-up email, the...
by Tanuja Bahirat
7 Best Legal Billing Software of 2025: A Non-Lawyer’s Review
Diverse clients, case legalities and attorney manpower; there is a reason why your law firm makes...
by Shreya Mattoo
I Explored the 6 Best PLM Solutions Leading the Market Right Now
While unboxing a new shampoo tailored specifically for Indian hair types, I couldn't help but...