Reviews have become an important part of the purchase journey across just about every product...
What’s one thing that both the smallest of startups and the largest of enterprises need?
Lead nurturing is a process of developing and maintaining relationships with potential customers.
Data privacy can make or break your business.
Becoming a bookkeeper is more than just adding numbers and tracking invoices.
When it comes to marketing, many day-to-day efforts are improved by working smarter, not harder.
This is not a twinning moment.
QR codes are now a familiar sight.
I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...
Who’s not guilty of scrolling through their feed at 3 AM, finding an irresistible urge to purchase...
Are you looking for ways to increase your engagement and overall sales? Interactive marketing is...
The software procurement process has come a long way since software was mailed on CDs.
ERP isn’t another legacy strategy.
For years, marketers have relied on cookies, or little data files that contain personal...
A connected and thriving remote team is within your grasp.
Exceptional customer service is an absolute must today.
Whether you’re a marketer or software developer, you've probably heard of “database”.
Do you sell physical products to other businesses? Recency, frequency, and monetary value (RFM)...
Over the past few years, we've heard conflicting opinions about the success of mass email...
City of stars - are you shining just for me?
Artificial intelligence (AI) is becoming ubiquitous in our everyday lives.
Humans visualize things based on their imagination.
Over the years, on-page SEO practices, for the most part, have remained the same.
Let me just go ahead and shaaaaare myyyy screeeeen…
Today's smartphone-centric world is becoming more familiar with QR codes.
We are in the midst of the Great Resignation, with employees leaving their jobs in record numbers.
There’s something to be said about seeing an idea or a design come to life.
It’s always a great time to work on yourself.
Although technologies like artificial intelligence (AI) have been around for years, many businesses...
We recently had the pleasure of hosting our CMO Consult Webinar, where I was joined by Udi Ledergor...
Since Mark Zuckerberg first mentioned it, everyone has kept talking about the metaverse as a...
At full capacity, Madison Square Garden can host more than 20,000 people in its arena.
Keep right and take the exit toward your GPS guide.
Technology has transformed the way we interact, and EdTech is no exception.
It’s time to rethink PR measurement.
This was originally published in Adweek.
A good organization provides employment, but a great organization provides employee experience.
Marketing a business goes beyond advertising.
Due to the rapid digital transformation across all industries, an exploding quantity of data is...
You can test your page speed in many ways.
A robust sales pipeline is at the heart of any fast-growing business.
Ah, New York. The Capital of the World.
Since Google announced the elimination of third-party cookies and Apple announced changes that make...
Consumer demand for personalized experiences is at an all-time high.
Pivoting your business at the onset of a global pandemic and establishing authority in a new market...
Cloud is more than just a buzzword of the decade.
With the average buying journey growing more complex, businesses turn to multi-touch attribution to...
The shift to a candidate-driven market is the most extensive and significant development in...
Facial recognition is considered one of the fascinating technological marvels.
For many employees today, the workplace is no longer a fixed location.
No matter your age, animation has somehow made its way into your heart. Today, anyone can create...
As a consultant, you want to stand out by providing every client with personalized advice at every...
If you're in a creative business and have ever created content, you know how important it is. But...
Once upon a time, there were goods so organized, so efficient, that it laid the foundation to...
Imagine you’re tasked with implementing a complex new CRM tool designed to transform your company's...
Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...
Sometimes new marketing platforms pose frustrating constraints. But if you’re anything like...
Subscription businesses are hotter than ever.
When looking for new prospects, it's easy to forget about the customers already in your sales...
Marketing locally is very different from reaching a global audience.
If there is one thread you can follow through every organization and use to track the health and...
In a world where email marketing campaigns dominate every marketing effort and inboxes are filled...
Your customers are your most important asset. And if you follow BoomTown’s footsteps, you’ll...
In a digital-first world, where customer expectations continue to rise, more and more companies are...
Consistency is the key to everything.
Product updates are always met with excitement, possibility, and a whole lot of questions....
In current times, more and more people are thinking about starting an online business.
With the digital revolution at its peak, faxing seems a thing of the past.
One of the frustrating things about marketing a brand or business is capturing your target...
Imagine if you asked for someone’s address, and they simply responded, “Chicago”.
It’s time to look inside your crystal ball and start forecasting.Forecasting gives you the tools...
Sales proposals are an essential part of the sales process. They communicate the specific value...
Marketing a business online is not for the faint of heart.
When managers meet with their employees more, they get a better picture of their experience at work.
Is it possible to leverage your competitors' data to effectively scale your own outbound efforts?...
For every interaction, there is an equal and opposite reaction.
Not every brand has the chops to be cheeky.
Have you ever tried keeping track of the different communication mediums you use during the day?
DMARC is a crucial part of an overall email security strategy – not just another cybersecurity...
No matter how well we try to plan our day, be more productive, and simply get more done, time seems...
“Less is more,” but not when it comes to collecting online reviews.
As humans, we want to make the most of every day and every dollar we spend. We take time to...
Businesses need money to survive. And in the era of technology, it seems that every company has a...
Electronic invoicing (e-invoicing) is the exchange of computer-readable payables data between...
In the past, if you wanted to boost sales you’d run TV ads with catchy jingles or clever ad copy in...
The human resource department is often home to complex documents that contain sensitive information.
The digital revolution is no longer reserved for early adopters, small startups, and tech...
Generating leads isn’t just a priority for small businesses and startups anymore. Corporations and...
Marketers often wonder why their emails frequently get sent to spam.
An effective press release garners the right media attention, generates widespread coverage, and...
We’ve all heard that there’s no such thing as bad press.
Some professionals view data lineage as the GPS of data.
Long-lasting customer relationships are vital to growing any business.
Take a moment to think about some things you can do in 60 seconds.
You know those random text messages you get from a company saying your order is out for delivery?
As a small business owner, financial planning can feel overwhelming.
Many companies are shifting from inbound to outbound ABM approaches – and for good reason.
There are two ways that site owners have traditionally quantified the ROI of SEO traffic.
Personalized marketing is all the rage for modern businesses.
People tend to have a very narrow definition of what constitutes a robot.
If you’re new to the world of real estate, deciphering industry speak can be tricky.
If the sales field is one thing, it’s complex.
Successful warehouse operations start in the right space.
There’s one thing entrepreneurs can all agree on: there is no straightforward path to business...
Fact or myth: Great products don’t need marketing.
Ancient Greeks had the God of Messengers, but modern-day companies have the King of Communications...
Setting clear goals and objectives is one of the best ways to keep your team aligned on your...
The more a business relies on information technology (IT), the more important it is to have a good...
Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.
Sixty-three percent of tech startups fail in the first four years - the highest failure rate of any...
It’s common for employees to think the human resources team is only called on when something goes...
You have many options for solutions to help you issue a security questionnaire.
Technical SEO. A short phrase that has been known to strike fear into the hearts of SEOs and...
You know that feeling when you're talking to your customer, and things are going really well?
Congrats, you won a new customer! Don’t breathe a sigh of relief just yet.
Some people collect rocks, others collect baseball cards. You, on the other hand, collect reviews.
Expanding an established business overseas is easier said than done. GoCardless, however,...
Real-world data is in most cases incomplete, noisy, and inconsistent.
A decade or two back, people would have laughed if someone would have mentioned shopping from home.
As businesses increasingly focus on managing costs, finding the right vendors has become a top...
If your organization wants to promote global growth, you must be able to communicate effectively...
Video is one of the best tools marketers and business owners can use to build brand awareness,...
Behind every purchase a consumer makes, there is a decision-making journey.
Machine learning models are as good as the data they're trained on.
Data needs security, and security needs encryption.
Life is full of tough binary choices.
Think about the major milestones you’ve had in your life.
Ask any manufacturer what they think of manufacturing sales; they'd reply to your question with one...
Collecting quality user feedback is challenging, but platforms like Pendo help solve this problem....
Traditional routes of collecting feedback require third-party tools and multiple accounts, but in...
Time tracking is essential for business and employee success because it helps eliminate monotonous...
Social media is essential for building your business online.
People talk, and it’s time to start paying attention.
Cross-validation is an invaluable tool for data scientists.
It’s no secret that industrial automation has been on the rise for quite some time as businesses...
One important factor that distinguishes the best employee rewards programs from the rest is the...
Algorithms drive the machine learning world.
Isn't linear regression part of statistics?
In an ideal world, you pay for exactly what you get.
Expensive outbound marketing isn’t the only way to approach prospective clients.
A lot can happen between a login and a logout.
Quick - jot down everything you know about your prospective buyers.
There are certain things in life you can’t avoid.
By the time you finish reading this, thousands of digital marketing campaigns will have been...
Successful sales efforts are seldom random, and organizations leave nothing to chance.
It’s a well-known fact of human development that adults struggle to learn new languages as well as ...
The level of customer service provided by your business – and ultimately the level of customer...
Virtual events come with a whole lot of benefits, but with that they bring their own set of...
G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving valuable...
Content syndication is a crucial element of modern growth marketing. It has always been.
Few things will influence a business' revenue as much as getting the pricing right.
One of the most outdated phrases in the professional lexicon is, “It’s not personal, it’s business.”
Having a bad day at work is expected.
Passwords alone do not protect user accounts, but you can.
Assets are invaluable in all walks of life.
When confronted with an economic fallout, businesses across the globe will find themselves facing a...
You’ve set up a website for your new business, and it’s getting plenty of traffic.
You know the drill.
Building trust with today’s leery buyers seems impossible.
Each and every company today aspires for efficient growth.
Our digital world has made it easier to do business across borders and around the globe.
No one wants to work for an organization that is rigid or overly strict about policies.
Email marketing has been on the rise and won't be going away any time soon.
Revenue management has long been associated with the hospitality and travel industries.
Web accessibility implies giving everybody access to the same information irrespective of the...
It's Tuesday morning and the tank is empty: nothing on your social media content calendar, nothing...
Knowledge is a critical competitive differentiator when it comes to driving organizational...
If a product is being sold but there’s no one around to buy it, does it really exist?
Technology evolves constantly.Every business in today’s competitive landscape aims to provide new...
At the center of every (successful) tech company is one core principle: disruption.
Every successful content strategy starts with data.
Your ability to write ads, landing pages, or emails that make readers take action – whether it’s to...
The products we buy, adventures we experience, the food we eat - there is a digital platform...
A migraine that comes out of nowhere. A bout with anxiety that you didn’t see coming. A phone call...
To be successful, companies have to be efficient.
A business restricted to a single geographic location is now a thing of the past.
Day in and day out, your employees show up, work hard, and take the necessary steps to ensure the...
Here’s your problem statement: Make a good impression in three seconds.
Computer vision is the field of artificial intelligence that enables machines to "see".
Internet of Things (IoT) solves pressing business problems but often poses concerning challenges.
The way we work is changing.
Content audits are a valuable process to help you identify weaknesses and opportunities in your...
Ad exchanges are primarily brokers for media trading on the open web.
Business environments are changing faster than ever before, and business leaders are feeling the...
Converting customers is like getting a second date.
For most of human history, it was widely believed that the Earth was the center of everything.
Let’s face it, even the most perfect employee is going to miss work at some point.
Humans like to feel in control.
If you’re running a small business, chances are you grapple with low productivity from time to...
When you’re clear on your purpose, your work gets clearer, too.
We have moved past the age of bulky computers and messy networks.
The price of a product or service is the major factor in a potential customer’s purchase decision.