Sales is no longer about selling.
Low-code and no-code technology enable businesses to meet the ever-increasing software demand,...
No one should compromise on health and safety, and this is what HIPAA ensures. The Health Insurance...
Recruiting is competitive, fast-paced, and challenging, where the best talent intelligence wins.
Unless you’ve been living under a rock for the past 50 years, you have probably heard of the...
Each of us has a story to tell. Milestones are just one small part of ours.
Sustainability is no longer a choice; it's a necessity.
When building an application, user management is a critical component that you cannot overlook.
Content marketing plays a key role in both customer acquisition and retention.
There’s nothing quite as satisfying as a cold drink on a sweltering summer day.
As the employee communications landscape continues to develop, organizations keep exploring the...
Like most, there’s a lot I’m reflecting on as we wind down 2022.
When it comes to marketing, you are not your prospect.
Each quarter, G2 awards badges to companies that deliver world-class products and experiences for...
Modern technology allows companies to collect and harness more useful data than ever. They might...
Ever noticed how top brands always seem to drop extremely relevant emails in your inbox at just the...
Even as a newly minted organization, UpContent knew that the customer voice is a critical component...
In October, I had an incredible week visiting Bangalore, where we hosted two inaugural APAC events:...
Step away from the drafting table - buildings aren’t 2D, so why would you design them in 2D?
English is the world's most studied language.
Banking on demand generation to keep your business afloat?
A system doesn't have to be engineered toward excellence.
Today’s competitive market requires businesses to create engaging customer experiences to attract...
Marketers and sales teams are up for some challenging times ahead.
The voice of the customer is indispensable when your product is outstanding.
During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...
A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.
Software isn’t the answer to everything – just most things.
You can either drown or rise above to ride the waves.
“The brand is a fire that drives customers.” - Bill Macaitis
Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...
Decoding the retail puzzle for businesses.
So if I’m guessing correctly, you’re here because you’ve decided to learn how to make an eBook. Am...
Day in and day out, you show up to your job and work hard, so you and your team hit your goals. Now...
Ever thrown a party only to find out no one shows up?
Online advertising is huge. And so are ad frauds.
The human brain houses many thoughts and emotions.
Ever since the mechanics behind ad tech (and digital marketing in general) became effective...
Activism must be marketed for it to be accessible.
Advancing your career is an endless but often exciting process.
The world is moving forward, and managers are striving to improve; to keep track of things, they...
Re-inventing customer experience with games.
Potential customers always ask their friends and family for recommendations before buying a product...
The core of a successful business is not customers. It’s customers who are empowered.
Objection! Your Honor, leading the witness.
This isn't revolutionary, it's a requirement.
All good things must come to an end, and all bad things must come to an end quickly.
Businesses, big and small, operate with flexibility and speed that couldn’t have been imagined even...
The stability of a nine-to-five is necessary for some.
Give a little TLC to your brand audience.
Most aspects of our life can be automated today, and customer service is no exception.
A seamless brand experience is everything in today's hybrid world.
Great customer experience (CX) always drives revenue.
When it first came on the scene in the 1990s, software-as-a-service (SaaS) was a means to...
Customers expect a frictionless, personalized experience.
The core responsibility of business development is to generate a pipeline of new business...
If you’re like me, your anxiety spikes when hitting send on an email.
E-commerce marketing helps your business grow, increases sales, and builds brand awareness.
Graphic design is the essence of visual representation.
Content is the reigning king of marketing, and I don’t see that changing anytime soon.
Supplier crossovers are the new business order.
Competition is one of the critical components of life on Earth.
Board management software (BMS) adoption is crucial for any business strategy.
How do shoppers gain trust in the e-commerce world?
Behind every great copy lie the three Cs of content: clear, concise, and compelling.
You only get one first impression.
There’s no denying that 2022 has brought unique challenges to overcome and steep hurdles to jump.
It takes a special type of person to teach for a living.
When Dylan Caraker, a customer marketing manager at OnBoard, was tasked with generating 1,000...
Each sales dollar you make leaves you some profit.
Concerns about inflation have greatly affected competition in e-commerce.
Beep, beep, ding, ding – the origins of alert fatigue.
Just because something isn’t illegal doesn’t mean you should do it.
Accountability in the workplace starts with a culture of ownership which helps high-performing...
An engaging audience is within your reach.
As we continue through a global economic downturn, every industry is faced with a set of challenges...
When it comes to data, less is more, right?
When it comes to marketing, personalization is everything.
Almost every single day, you interact with data (even if you don’t realize it!).
Our computers and smartphones are typically a place of joy and entertainment.
Most people send emails under the general assumption that they’ll be delivered.
The impact that worldwide adoption of internet usage has had on the modern business world is...
When it comes to business, branding is everything.
The non-fungible token (NFT) market is on the rise, with different projects serving as fuel despite...
People are complex. People are complicated.
Gone are the days when social media was a new concept.
Software vendors don’t typically become enterprise-level organizations by focusing on a single...
The workplace of today looks very different from that of a few years ago. The option for employees...
The average B2B customer completes around 57% of the buying process before ever even engaging with...
As the Chief Product Officer at G2, I live and breathe the world of peer reviews. And, we have a...
Digital media has redefined 'content marketing'!
Today, businesses have unprecedented access to personal data.
FloQast has accomplished what so many companies strive to: quickly populating authentic customer...
So, you’ve used G2 to find the best email marketing software for your business, maybe you have an...
What’s better than writing off $40 million in inventory? Less cost and more profit, of course.
Nearly half of all emails are spam. Chances are some of your emails are spam, too.
When you only have a hammer, everything looks like a nail.
If you work in HR, lead people, manage people, or had to hire people anytime in the last two years,...
It’s not easy being the new kid.
Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.
It’s no surprise that when each of your departments work together you deliver a more cohesive...
Automotive digital retailing platforms make car buying better for customers online and in the...
In today's ecosystem, losses at the hands of enterprising scammers are as inevitable as the...
Email is an integral part of today’s culture, both at work and at home.
The world is powered by the experience economy, and it's time to take that to heart when it comes...
Objective and key results (OKRs) is a goal-setting framework that has grown in popularity over the...
After the year 2000, when technology use and development skyrocketed, the progression of cyber risk...
One of the most efficient channels for communication, both inside and outside of an organization,...
Accounting and financial process management can be time-consuming and stressful.
Digital transformation initially focused on gaining a competitive advantage over slower digital...
Commerce requires people to communicate with each other. A contact center keeps everybody talking –...
You might find a lot of solutions that allow you to carry out complex tasks without coding.
Customer relationship management (CRM) is a mission-critical technology for almost every business...
If you work at a SaaS company, you know how essential integrations are to your customers.
Reviews are eating the software world.
No matter how you use Twitter, getting familiar with the analytics tool is in your best interest.
We’ve all seen the headlines. Record inflation, tumbling tech stocks, and fears of a looming...
The pandemic has caused work-from-home (WFH) initiatives to skyrocket, and they show no signs of...
Engagement is everything.
Are you looking to start an e-commerce business? The time couldn’t be better.
Performance reviews can make your heads spin from all the new feedback.
The world has gone hybrid.
Sales is now synonymous with crushing goals, hitting quotas, and conquering KPIs.
Do you ever look at someone and wonder: what is going on inside their head?
In both life and sales, timing is everything.
The rate of change in the business world is mind-boggling.
Whether you’re a business leader, partner, or team member, communication channels are your most...
We've seen it all: from stylish Instagram stories and colorful offices to branded totes.
Launching software without testing is like shooting an arrow in the dark.
Loyal customers weave a story for your business that no other stakeholder can.
The birth of a spectacular reality.
IoT devices allow us to take internet connectivity wherever we go. There are thousands of different...
In a sea of stakeholders, pick the customer.
Oh, the excitement of events. The thrill that today holds something different.
Reviews have become an important part of the purchase journey across just about every product...
What’s one thing that both the smallest of startups and the largest of enterprises need?
Lead nurturing is a process of developing and maintaining relationships with potential customers.
Data privacy can make or break your business.
Becoming a bookkeeper is more than just adding numbers and tracking invoices.
When it comes to marketing, many day-to-day efforts are improved by working smarter, not harder.
This is not a twinning moment.
QR codes are now a familiar sight.
I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...
Who’s not guilty of scrolling through their feed at 3 AM, finding an irresistible urge to purchase...
Are you looking for ways to increase your engagement and overall sales? Interactive marketing is...
The software procurement process has come a long way since software was mailed on CDs.
ERP isn’t another legacy strategy.
For years, marketers have relied on cookies, or little data files that contain personal...
A connected and thriving remote team is within your grasp.
Exceptional customer service is an absolute must today.
Whether you’re a marketer or software developer, you've probably heard of “database”.
Do you sell physical products to other businesses? Recency, frequency, and monetary value (RFM)...
Over the past few years, we've heard conflicting opinions about the success of mass email...
City of stars - are you shining just for me?
Artificial intelligence (AI) is becoming ubiquitous in our everyday lives.
Humans visualize things based on their imagination.
Over the years, on-page SEO practices, for the most part, have remained the same.
Let me just go ahead and shaaaaare myyyy screeeeen…
Today's smartphone-centric world is becoming more familiar with QR codes.
We are in the midst of the Great Resignation, with employees leaving their jobs in record numbers.
There’s something to be said about seeing an idea or a design come to life.
It’s always a great time to work on yourself.
Although technologies like artificial intelligence (AI) have been around for years, many businesses...
We recently had the pleasure of hosting our CMO Consult Webinar, where I was joined by Udi Ledergor...
Since Mark Zuckerberg first mentioned it, everyone has kept talking about the metaverse as a...
At full capacity, Madison Square Garden can host more than 20,000 people in its arena.
Keep right and take the exit toward your GPS guide.
Technology has transformed the way we interact, and EdTech is no exception.
It’s time to rethink PR measurement.
This was originally published in Adweek.
A good organization provides employment, but a great organization provides employee experience.
Marketing a business goes beyond advertising.
Due to the rapid digital transformation across all industries, an exploding quantity of data is...
You can test your page speed in many ways.
A robust sales pipeline is at the heart of any fast-growing business.
Ah, New York. The Capital of the World.
Since Google announced the elimination of third-party cookies and Apple announced changes that make...
Consumer demand for personalized experiences is at an all-time high.
Cloud is more than just a buzzword of the decade.
With the average buying journey growing more complex, businesses turn to multi-touch attribution to...
The shift to a candidate-driven market is the most extensive and significant development in...
Facial recognition is considered one of the fascinating technological marvels.
For many employees today, the workplace is no longer a fixed location.
No matter your age, animation has somehow made its way into your heart. Today, anyone can create...
As a consultant, you want to stand out by providing every client with personalized advice at every...
If you're in a creative business and have ever created content, you know how important it is. But...
Once upon a time, there were goods so organized, so efficient, that it laid the foundation to...
Imagine you’re tasked with implementing a complex new CRM tool designed to transform your company's...
Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...
Subscription businesses are hotter than ever.
When looking for new prospects, it's easy to forget about the customers already in your sales...
Marketing locally is very different from reaching a global audience.