Tech

Tap Into First-Party Data in a Post-Third-Party Data World

Top publishers and tech companies continue to declare protecting consumer privacy a...

Management

How to Waste Less Time at Work With the Pareto Principle

We’d all love to work smarter and not harder, but how to accomplish that remains tricky.

Tech

Build a Better Product With Product Ideation

Thomas Edison once said, “The value of an idea lies in the using of it."

Tech

Your Data Is at Risk: Why Backup Is So Important

Whether it’s photos, documents, video files, or confidential information, your data is of...

Sales

Avoid Bad Sales Practices With Psychological Email Techniques

People are subconsciously predisposed to certain words, phrases, and patterns.

Management

The Ultimate History of ERP: Its Rise to a Powerful Solution

With the rapid expansion of technology making communication easier than ever, new and...

Tech

What Can a Heatmap Tell You About Your Product Page?

Heatmaps are very helpful tools that can be used for increasing the conversion rates on...

Marketing

5 Ways to Optimize Your Images to Rank

Image optimization is an important step to achieving a better ranking, no less important...

Productivity

Make Money Today With These 7 Passive Income Ideas

There are thousands of people looking for passive income ideas online.

Management

Reclaim Your Time with These 12 Time Management Tips

Time is one of the few things you can never get back once it’s gone; that’s what makes it...

Marketing

15 Brilliant Landing Page Examples to Emulate in 2020

Landing pages can be the make or break of your lead acquisition strategy.

Sales

50 Revealing Sales Metrics to Give You a Competitive Edge

Do you really know how well your sales team is doing? 

Tech

The Future of IoT: What Trends We Can Expect in 2020

The year 2020 will be witness to the rise of IoT across all industries, platforms, and...

Tech

Data Mining Techniques You Need to Unlock Quality Insights

In today's rapidly growing technological workspace, businesses have more data than ever...

Management

How to Choose an Appointment Scheduling Software Provider

Appointment scheduling software serves multiple purposes for a burgeoning business.

Management

If You Want Satisfied Customers, Create Satisfied Employees

Building a good and loyal customer base for a business isn’t easy.

Sales

5 E-Commerce Myths for Digital Businesses Selling Globally

Online shopping is here to stay. 

Management

Why a Feedback Forum Is Essential for Your Company

Gathering quality feedback and closing the loop is essential to any company that cares...

Marketing

Dos and Don’ts for Your GIF Marketing Strategy in 2020

If you’re getting started with GIF marketing, you should be aware of what you should do in...

Marketing

Don't Waste Your Time with Vanity Metrics: Use These Instead

As a marketer, you’re expected to not only work hard but to also prove that the efforts...

Marketing

Expand Your Reach With Facebook Messenger Marketing

Whether you're in the process of putting together a brand-new small business or you've...

Sales

81 Crucial Sales Terms: The Only Sales Glossary You Need

If the sales field is one thing, it’s complex.

Marketing

6 Ways to Generate LinkedIn Leads Without New Connections

Let’s start with some honesty.

Tech

5 Advantages of 5G Technology to Look for in 2020

5G technology is set to take over the world and herald in a new age of the internet.

Tech

What to Look for When Choosing Hyperconverged Infrastructure

Hyperconverged infrastructure (HCI) is a disruptive technology, representing one of the...

Management

Write That Down – Take the Best Meeting Minutes with This Template

Is there anything worse than leaving a productive meeting only to find nobody took notes on...

Tech

How to Turn Off Windows Defender (Temporarily and Permanently)

Is your Windows Defender security driving you crazy as you try to Google harmless things?

Sales

5 Types of Sales Collateral Your Team Needs to Be Successful

Quick. That's how your salespeople need to be to win a sale.

Marketing

5 Can’t-Miss Benefits of Native Advertising

Every day, people are bombarded with advertisements online. 

Tech

Data Mining: Uncover the Valuable Business Insights You Need

Brittany Kaiser, former Director of Business Development for Cambridge Analytica, stated in...

Tech

Exploring the Future of Cloud Computing in 2020 and Beyond

Cloud computing has become a fundamental requirement for most organizations.

Marketing

30 Must-See FAQ Page Examples That'll Make You Redo Your Own

It’s no secret that the best companies put their customers first.

Tech

4 Major Types of Cryptocurrency (+What They’re Good For)

In early 2009, an anonymous developer (or group) launched the cryptocurrency known as...

Sales

5 Sales Enablement Lessons to Bolster Sales Training Programs

The first few months on the job are critical for sales reps.

Tech

4 Automation Strategies That Winning Companies Get Right

In a world of instant gratification, your customers expect immediate responses to their...

Tech

How to Become a Top-Notch Database Administrator

Database administrators are more important than their title might reveal to the layman.

Sales

5 Ways Customer Success Teams Help Drive Customer Acquisition

A decade ago, SaaS businesses began to realize that they had a major problem.

Marketing

5 Tips to Keep in Mind Regarding Your Nonprofit Marketing Strategy

When nonprofits make budget cuts (as they often do) to account for the various aspects of...

Marketing

43 Marketing Metrics to Show Your Boss You're Killing It

Any smart marketer knows that creativity is just half of the job. The other half? Measuring...

Development

Why Low-Code/No-Code Is a Hot Topic for Businesses

The traditional process of developing applications for business process automation is often...

Management

Launch Your New Product in No Time with Agile Project Management

It takes a well-rounded team full of talented individuals to complete a project. But even...

Tech

How Fintech Is Changing Banking for SMEs (+Trends for 2020)

Is highstreet banking dead?

Sales

Close Deals and Spike Profits with a New Sales Process

Let’s make a deal.

Guest Post

7 Challenges You'll Face When Running a Wholesale Business

Running a business is never easy, and when you're selling wholesale – especially when...

Featured

Don’t Fall Prey to Spear Phishing: Protect Yourself Now

Everyone wants to keep their information safe.

Management

Here's Why Ignoring Triple Constraint Could Cost You Big Time

Agile. Scrum. Waterfall. With so many project management strategies, how can you be sure...

Tech

Correlation vs Regression Made Easy: Which to Use + Why

We’ve all head the phrase “correlation does not imply causation” but what does that mean,...

Guest Post

6 Recruiting Tips From Hiring Experts

But what exactly does it mean to have a great hiring process?

Guest Post

10 Content Marketing Mistakes to Steer Clear of in 2020

Seth Godin famously said “Content marketing is the only marketing left.”

Tech

5 Clever Ways to Enhance Your Personal Data Security

These days, every aspect of our lives is connected in some way to the internet. 

Tech

4 Ways AI Aligns and Enhances Marketing and Sales Teams

Sales and marketing alignment is a longstanding topic, but the current rise in artificial...

Guest Post

7 Tips for Building a Knowledge Base to Wow Your Customers

An effective knowledge base helps you in staying ahead of your customers' concerns and...

Tech

AI or the Grim Reaper? Predicting Mortality Rates With AI

The evolution of artificial intelligence has seen its impact in various industries. 

Tech

Why Automating Application Security Testing Is Critical for Developers

In the modern software development landscape, things tend to escalate rapidly.  

Sales

Law & Disorder: Investigating Inadequate Sales Templates

Dun dun

Sales

A Beginner's Guide to Real Estate Investing

Investing in real estate can be an incredibly profitable and fulfilling journey.

Guest Post

What Is Lorem Ipsum? (History, Fun Facts, and Alternatives)

If you've at least used some form of writing or web content management software, there is a...

Guest Post

7 Site Speed Optimization Hacks for a Faster Website

Having a slow website can kill your traffic and conversions.

Guest Post

5 Ways to Leverage Big Data to Become a Data-Driven Marketing Team

The IBM System/360 is greeted by fear and confusion when it arrives at the SC&P offices on...

Guest Post

Marketers, Please – A Marketing Inquiry Is Not a Qualified Lead

Marketing’s central objective for B2B companies is to generate leads. 

Guest Post

7 Incredible Christmas Instagram Marketing Campaigns of 2019

With a variety of traditions like family gatherings and gift-giving, what’s not to love...

Guest Post

11 Sites for Getting Remote Graphic Design Jobs

Being a graphic designer – creating beautiful visuals and sending them out into the world...

Guest Post

Small Business Growing Pains (+How to Overcome Them)

Starting a small business might seem like a step in the right direction, but there are...

Guest Post

6 Financial Mistakes Nonprofits Make (+How to Avoid Them)

Nonprofits handle finances very differently than for-profit organizations.

Sales

How Automation Alleviates Headaches for E-Commerce Brands

Complexity is on the rise for e-commerce brands as customers increasingly demand highly...

Marketing

The User-Friendly Approach to Targeted Advertising

Online ads can be annoying unless they come just at the right moment. 

Guest Post

What Is PropTech? A Glance Into the Future of Property Technology

Before we can discuss the future of PropTech, it’s important we know how to define it in...

Management

The Simple Guide to Buying a Business

You would think there are no shortcuts to entrepreneurship, but there are. 

Guest Post

5 Content Marketing Myths You Must Avoid in 2020

About a decade ago, blogging was becoming mainstream and transforming into a lucrative...

Guest Post

3 Uses of Artificial Intelligence (AI) In Customer Experience

AI is taking over the world of client experience.

Guest Post

Why You Need Mixed Reality Apps at Your Events

Mixed reality apps (MR) are taking the internet by storm. 

Guest Post

17 Must-Have E-Commerce Conversion Elements

Even if you create the best products in the world, your e-commerce store will fail if you...

Guest Post

5 Things to Consider When Buying Field Service Management Software

Picture this: you’re managing a business that relies on field workers, the company is...

Management

What is a Business Card Scanner? (+4 of the Best Apps)

It’s not always easy to remember someone’s name. It’s even more difficult to remember what...

Guest Post

8 E-Commerce Mistakes to Avoid Before Christmas

Ho ho ho! Holidays are coming, baubles deck the halls everywhere you look, and you can...

Guest Post

How to Create a Sustainable Event (+Why You Should Care)

As an event planner, have you ever asked yourself what impact your events have on the...

Guest Post

20 Refreshing Spa Marketing Tactics for Your Salon in 2020

Looking to freshen up your spa's marketing tactics in the upcoming year? 

Guest Post

How to Nail Your Cyber Week Marketing Like a Pro (+Brand Examples)

The end of the year can be a lucrative time for SaaS companies.

Guest Post

What Is Cost Per Hire? (+How Recruiters Can Reduce It)

Organizations are looking to hire the best employees to scale success. 

Guest Post

How the Ministry of Consumer Affairs Uses Feedback Software

Since India has become one of the fastest-developing economies in the world, its poverty is...

Guest Post

5 Stages of the Business Cycle: Where Do You Stand?

Prospective business owners go through several stages in the journey to turn their initial...

Guest Post

Bootstrapping vs. Venture Capital Funding: Which Path Will You Choose?

2018 was a big year for venture capital.

Marketing

How Much Do YouTubers Make (And How You Can Make It, Too)

Home videos can be more than just a hobby — they can be a money-maker, for businesses and...

Management

G2sday Roundup 12/3/19: E-Commerce & Holiday Marketing

With Thanksgiving and Black Friday past, the holiday shopping season is upon us. Dive into...

Guest Post

4 Traditional Methods to Create Great Company Culture

Over the past few years, the topic of company culture has been extremely popular.

Management

7 Pressing Questions About an IRS Audit Answered

Knock, knock. It’s the IRS, and you better open up.

Management

How to Become an Editor: Characteristics of Success

Some jobs are so coveted, so powerful, that people take to the internet to learn how to...

Tech

How to Become a Mechanical Engineer (+Skills and Salary)

Have you ever wondered who builds the big ideas of the world? How do design schematics...

Guest Post

The Future of E-Commerce: What to Expect in 2020

The world of global e-commerce is changing rapidly. 

Management

How to Post a Job on Facebook to Find the Best Candidates

You use Facebook to announce your engagement and share all the best shots from your...

Management

How to Become a Medical Assistant (+Skills and Salary)

Pursuing a lengthy degree isn’t the only path towards making a difference in the medical...

Productivity

How to Send a Fax Cover Sheet With Google Docs

Believe it or not, fax messages can still play an important role in how we transmit...

Management

Is Inventory a Current Asset? (+Examples of Inventory)

Have you ever sold something you own on a digital marketplace for cash? Have you ever used...

Management

What Is a Trust? (Definition + Types)

The word “trust” can mean a lot of different things to different people.

Guest Post

4 Must-Have Association Management Software Features

As your association aims to grow and develop meaningful relationships with your members,...

Guest Post

What Is Interoperability? (+Barriers to Achieving It)

Interoperability. That’s not a word that rolls off the tongue easily.

Management

The Roadmap to Landing Your Dream Account Executive Job

Account executives used to be reserved exclusively for advertising agencies. They handled...

Management

10 Amazing and High-Paying Jobs That Don’t Require a Degree

College isn’t for everyone.

Management

How to Calculate Hours and Minutes Worked

We can all agree that employees deserve to be compensated for hard work.

Management

10 Crucial Tips for Selling on eBay and Making a Profit

Cluttered garages. Overflowing closets. The desire to move.

Guest Post

How to Be an Effective Marketer in an Unconventional Industry

To be a passable marketer today, you need to understand the product or service you offer,...

Management

How to Become a CEO (+Advice from 5 Leaders)

“Everyone wants to live on top of the mountain, but all the happiness and growth occurs...

Management

Understanding Corporate Crime: Snakes in the Grass

When you think of a “crime,'' chances are an executive boardroom isn’t what comes to mind.

Tech

How to Become a Data Scientist (Skills + Qualifications)

Technology is showing no signs of slowing down. As a result, tech careers are also growing...

Guest Post

50 Collaboration Quotes to Inspire Great Teamwork

Collaboration and teamwork go hand-in-hand.

Management

Demystifying the 7 Best Small Business Checking Accounts

Keeping your work and life separate is one of the most essential elements of starting your...

Guest Post

How to Rock Small Business Saturday for E-Commerce

It’s enough that your e-commerce business has to compete with giants like Amazon and...

Marketing

#G2Fireside Twitter Chat Roundup: Professional Networking

How do you feel about meeting new people?

Guest Post

5 Ways to Tailor Compensation to Increase Employee Retention

Right now, businesses are operating within thelongest sustained economic expansion in...

Tech

Becoming a Computer Network Architect (Job Responsibilities)

It can be difficult to narrow down a career path.

Management

Understanding a Financial Audit: Standards, Phases, + Results

A lot of companies have one or more accountants who are responsible for recording money...

Guest Post

7 Chatbot Myths: Debunked

Chatbots are becoming increasingly common as a method for customers to get assistance for...

Management

10 Simple Public Speaking Tips for the Nervous Presenter

We’ve all been told to imagine an audience in their underwear when feeling nervous for a...

Productivity

Weekly Schedule Template (+Tips for Sticking to It)

Fifty-two. 

News

50 Best Apple Watch Apps by Category: Must-Haves in 2020

Your Apple Watch can do a lot to make your life easier. But where do you start?

Guest Post

How to Write a Compelling Product Description

So you’ve got a great product, and you’ve built the online space to sell and promote it,...

Management

Third Party Beneficiary - Definition and Explanation

Contracts often have lots of legal jargon and extra wording, making it tough to understand...

Guest Post

What Is AMP? A Guide to Accelerated Mobile Pages

There are about 1.5 million accelerated mobile pages (AMPs) on the web. 

Guest Post

Peer-to-Peer Fundraising: 5 Benefits for Nonprofits

If your nonprofit is considering a peer-to-peer fundraising campaign, you’ve probably read...

Guest Post

Topic Clusters and Pillar Pages: An Inbound Marketing Strategy

We live in a digitally-informed world. 

Guest Post

What Is Personal Selling? (+How to Create Connections)

It’s been twelve years since Apple introduced the first iPhone in 2007. 

Guest Post

How to Use Google's Natural Language API to Level Up Your SEO

We use search engines all the time, but we aren’t always the best at asking questions.

Guest Post

How Does Virtual Reality Technology Work? (+Where It's Headed)

It might seem like virtual reality (VR) technology has only been around for a few short...

Guest Post

Are You Making These 5 Inbound Marketing Mistakes?

Inbound marketing delivers results. 

Management

Which Business Valuation Method Is Right for Your Company?

Let’s avoid another WeWork fiasco, shall we?

Management

Supervisor vs Manager: The Key Differences

The success of a team relies heavily on the success of the leader.

Tech

What Does an Operations Research Analyst Actually Do?

Every company runs into problems.

Management

Executive Assistant: Responsibilities, Career Path, and Salary

 

Management

What Is a Certificate of Liability Insurance Form?

There is a lot involved when making the decision to purchase insurance for your business.

Management

Difference Between W2 and W4: What You Need to Know

It can be easy to get tied down in tax jargon.

Productivity

2 Ways to Sync Google Calendar with Outlook on Windows

Have you ever written something down to remember it, and then forgotten where you wrote it?

Management

What Is a Floating Holiday? (+How It's Different From PTO)

Who doesn’t love a day off?

Guest Post

Exploring Gender Bias in the Tech Industry

Sexist marketing and biased advertisements that undermine women, especially in tech, have...

Guest Post

What Is the Duotone Effect? (+How to Use It in Your Designs)

While not all of us can be graphic designers, that shouldn’t stop you from wanting to learn...

Accounting & Finance

Financial Forecasting: The Crystal Ball of Your Business

With the power of math and hindsight, you no longer need to sell your soul to demonic...

Guest Post

2 Easy Steps to Find Similar Images on Your Mac

We usually take pictures on our smartphones or cameras and then upload them to a computer.

Guest Post

4 Swag Bag Ideas Your Event Attendees Will Love

Brainstorming swag bag ideas for you next event? You’re not alone.

Marketing

What Is a SKU Number? (+How They’re Used in Retail)

If you’ve ever worked in retail, you know just how difficult it can be to keep track of...

Guest Post

The Ultimate Guide to Innovation Management

For many organizations, innovation is one of the central business functions guiding their...

Guest Post

How a PPC and CRO Agency Used 100+ Case Studies to Hit $10M ARR

Have you ever wondered why brand marketers are so eager to collect as many case studies as...

Management

12 Experts Explain How to Be a Good Manager

Managing people and accentuating their strengths can be one of the most challenging tasks...

Management

How to Secure Startup Funding to Launch Your Big Idea

Coming up with an ingenious business idea is only half the battle.

Management

How to Claim the Property Tax Deduction You’re Entitled To

What can I deduct? Do I still owe anything? What number do I put in this box? 

Management

How to Accept Credit Card Payments Easily: Ideas and Examples

When I walk into a store and see the phrase “cash-only,” I panic. I almost never have cash,...

Management

How to Start Flipping Houses From the Ground Up

The truth is, it’s Chip and Joanna Gaines' world, and we’re just living in it. With the...

Tech

Let’s Talk About Cyber Law: Crime, Security, and Legislation

The gift of the internet is one loved by all.

Guest Post

4 Common Wealth Screening Challenges (+How to Overcome Them)

Does trying to get to know your donors feel like stumbling around in the dark?

Guest Post

6 Online Holiday Shopping Trends for E-Commerce Sales Success

It’s the most wonderful e-commerce time of the year. 

Guest Post

How to Leverage Reviews for Voice of the Customer Analysis

Online reviews have skyrocketed in importance in recent years. 

Guest Post

How to Implement Business Process Automation at Your Company

Many SaaS companies provide business process automation, but finding the right place for it...

Guest Post

The Future of Mobile App Development: 5 Trends for 2020

It’s been over a decade since the first apps were introduced to the world in Apple’s App...

Management

How to File Taxes: The Basics for Beginners

In this world, we can be certain of two things: death and taxes.

Management

How to Tell If Money Is Fake (Identifying Counterfeit Bills)

History tends to repeat itself.

Management

How To Become A Home Inspector: Jump-Start Your Career

Owning a home has been a longstanding pillar of the American Dream. That’s why having...

Tech

How to Become a Software Engineer (+4 Tips From the Pros)

Think about your favorite piece of tech hardware.

Guest Post

Behind-the-Screen Technologies That Make Augmented Reality Work

Facebook. Apple. Gucci. Toyota. Adidas. YouTube. Starbucks. IKEA. The list goes on. 

Management

G2sday Roundup 11/19/19: Networking & Personal Branding

We’re switching it up with G2sday Roundup. We’ve brought together 30 articles to help you...

Productivity

Hard Skills vs Soft Skills and the Importance of Having Both

The days of dropping off your resume at a prospective company to “show initiative” are long...

Guest Post

How Your Web Design Can Maximize Conversions

Creating a website that converts is like following a carefully-crafted recipe—even one...

Management

How to Become a Pharmacist (The Qualifications You Need)

It’s always good to dream big.

Tech

Deciding on .Net vs .Com: Which Option Is Right For You?

One of the most fundamental decisions about launching your online presence is how to...

Management

How to Become a Bookkeeper: 5 Key Steps to Success

Bookkeeping has quickly become one of the most profitable and in-demand freelance...

Tech

How Internet Censorship Affects You (+Pros & Cons)

The World Wide Web isn’t the same across the wide world.

Management

How Much Does It Cost to Post a Job on Indeed? (Free & Paid)

Since its inception in 2004, the popular employment search engine Indeed has launched in...

Sales

How to Write a Business Proposal That Seals the Deal

A business proposal is, perhaps, the second most important proposal you’ll ever make or...

Management

The Role of Chief Marketing Officer (+Industry Outlook)

Marketing has taken over the C-Suite.

Management

How to Become a Project Manager (Certifications + Skills)

With any project, big or small, someone has to take the lead.

Management

How Much Does a Patent Cost? Everything You Need to Know

If you’re reading this, chances are you have a unique product idea that isn’t a copy of...

Management

What Is Corporate Law and Why Is It Important?

Abiding by the law has wiggled its way into our daily routines.

Management

Product Owner vs Product Manager: Roles and Responsibilities

Ninjas. Gurus. Wizards. Rockstars. The job market has produced a lot of meaningless job...

Guest Post

6 Managerial Soft Skills that Foster a Happy Workplace

In a recent survey, 44% of respondents stated that a boss has been the primary reason they...

Guest Post

How to Make a Big Decision that Differentiates Your Product

We’re living in an era characterized by an abundance of choice: car makes and models, phone...

Guest Post

6 Mistakes Beginner App Developers Make

If you’re familiar with the world of software development, you might have come across the...

Guest Post

How to Apply for Jobs at the Right Time (+Job Hunting Tips)

Being in the right place at the right time is crucial when it comes to job hunting—but how...

Guest Post

Highest-Paying Tech Jobs: A Guide (+Tips for Recruiters)

The tech industry has been growing for decades and the demand for technical workers isn’t...

Guest Post

7 Mobile App Marketing Hacks

App developers are like book writers. 

Guest Post

6 SaaS Metrics You Should Be Tracking (+Why They Matter)

The SaaS (software as a service) industry has been flourishing and exponentially growing in...

Guest Post

Customer Survey Questions to Ask This Holiday Season

With customer experience becoming more and more of a competitive differentiator, Black...

Management

What Is a Pay Stub? (+FREE Pay Stub Template)

It’s that time of the month: payday.

Management

What Is Net Working Capital: How to Calculate + NWC Formula

You have to spend money to make money. But spend too much money and you might be seeing red.

Marketing

How to Become a Social Media Manager (Preparation + Duties)

Believe it or not, there is a person behind your favorite Wendy’s tweet and National...

Management

How to Become a Cost Estimator (Education, Skills, + Salary)

Do you pay close attention to the details that others miss?

Management

What is Technical Writing? (+How It's Effective)

Sometimes, our most valuable skills are the ones we don’t even realize we have.

Management

How to Write an Affidavit in 6 Simple Steps

You’re probably familiar with affidavits through shows like Making a Murderer or Law and...

Management

How To Write a Research Proposal: Must-Haves

You’ve spent weeks, months, and potentially years agonizing over what you want to study.

Management

How to Use a Goal Setting Worksheet to Reach Your Potential

Big or small, setting goals is an important part in reaching our potential and becoming the...

Management

What Is a Plaintiff? Understanding Your Role in a Lawsuit

Whether you’re standing in front of Judge Judy or the Supreme Court, you should understand...

Marketing

How We Reached the 1 Million Reviews Milestone

You would never believe the things we were doing just a few years ago to get reviews.

Marketing

How We Leverage Email to Build Relationships with Our Users

Since the beginning of G2, back when we were known as G2 Crowd, our mission was to bring...

Marketing

How We Partnered with Vendors to Bring Products to Life

When you think of G2, you probably think of reviews. That is what we are all about here,...

Marketing

How We Found Thousands of Reviewers on Social Media

Since the beginning of G2, back when we were known as G2 Crowd, our mission was to bring...

Marketing

How Reviews are Making a Difference with G2 Gives

Two of G2’s main values are Authenticity and Kindness.

Management

How We Built the Team that Made 1M Reviews Possible

In just nine months we’ve grown from a team of eight to a team of 30, and we’re still...

News

Top 50 B2B Tech Companies in the Chicago Area

It’s no secret that an increasing amount of companies are choosing to call Chicago home.

Productivity

How to Share a Google Calendar (+Permissions Explained)

Sharing is caring.

Management

What Is a Current Ratio? (+The Current Ratio Formula)

No matter what sort of business you operate, it’s always a bad feeling to run out of cash.

Tech

What Is a Splash Page? (+13 Examples to Steal From)

Let’s make a splash.

Management

What Do Civil Engineers Do? (Skills, Education + Salary)

Roads. Railways. Bridges. Highways. Skyscrapers.

Management

How to Become a Financial Advisor (Education + Licenses)

As we move through life, the way we spend $5.00 changes a lot.

Management

The Role of an Actuarial Analyst (+Salary and Skills)

Do you have an interest in math and business? There’s an extremely lucrative career out...

Management

How to Start a Cleaning Business + Sweep Away the Competition

The cleaning business is a lucrative one. 

Management

Duress: Understanding Criminal Coercion

If you’ve watched as much Law and Order as I have, you’re probably familiar with the...

Management

The 7 Elements of a Contract that Form a Binding Agreement

Many people think contracts are just agreements between two parties, and that contract...

Management

What Does an Actuary Do? (+Salary and Skills Required)

When it comes to finance, there’s a common mentality of “no risk, no reward.” 

Management

What Does a Financial Analyst Actually Do?

A day in the life of a financial analyst consists of more than just numbers.

News

#G2Fireside Twitter Chat Roundup: Big Data in Marketing

There are few things marketers love more than data.

Tech

How to Become an Information Security Analyst (+What to Expect)

It seems like we can’t go more than a few weeks without hearing that another major company...

Management

Mergers and Acquisitions, Explained

Mergers and acquisitions are frequently the subject of business news.

Management

Dividend Tax Rate 2020: Discover What You’ll Owe

Everyone likes money.

Management

What Is a Financial Manager? (Skills, Job Duties + Salary)

Terrific financial management is behind every successful business.

Sales

What It Takes to Become a Great Sales Manager (+Salary)

The lifestyle of the committed salesperson can be hectic and stressful. Luckily, there’s...

Management

The Logistics Behind Becoming A Logistician

It’s incredibly convenient that our favorite products can be delivered right to our...

Management

How to Set Up Google Alerts (+Business Uses and Tips)

Have you ever wanted to collect the most relevant news and blog posts about your industry...

Management

Anticipate the Imminent With Allowance for Doubtful Accounts

 

One difficult aspect of being an accountant, or a businessperson of any kind, is not...

Management

How to Become a Profitable Part–Time Real Estate Agent

Looking for a side hustle that lets you make your own schedule? Uber and Lyft aren’t your...

Management

What Is the Federal Unemployment Tax Rate in 2020?

In the same way that employees pay taxes to the state and federal governments, employers...

Management

What Is Actuarial Science? (+Exams, Jobs, and Salaries)

When it comes to choosing a career, it’s always important to determine a path you already...

Tech

.Org vs .Com: Which Domain Is Right For Your Website?

As you go about building your website, there are a lot of decisions you’ll need to make.

Marketing

The Ultimate Guide to Creating an Event Budget

Even the most experienced event planner can struggle to keep event costs low and under...

Management

The Executive Summary Template Your Business Plan Needs

Executive summaries and this sentence you’re reading have one thing in common: they both...

Guest Post

2019’s Best Brand Activation Examples (+Why You Need to Follow Suit)

Customers want experiences. 

Management

Is Accounts Receivable an Asset?

A “current asset” includes any cash and assets that will be converted to cash within a year.

Management

What Is a Breach of Contract (+4 Types of Breaches)

Ideally, every promise that’s made is one that’s kept.

Productivity

How to Get a Google Voice Number in 4 Easy Steps

There are many reasons why using an internet-based phone service can be useful.

Management

The Real Truth About Itemized Deductions (+Examples)

Are taxes taxing? 

Productivity

How to Create a Custom Email Address: Explained Simply

You’ve heard it before: customization is key.

Marketing

Amazon Advertising: 3 Unique Ways to Sell Your Product

An advertiser’s story often begins with having a product that needs to be sold, and organic...

Management

How to Write an Appeal Letter in 6 Simple Steps

Decisions aren’t always set in stone. 

Tech

What Is an IT Manager? Requirements & Salary Expectations

The ins and outs of technology can be a daunting labyrinth for even the most savvy of...

Management

What Is a Civil Lawsuit? The Layperson's Guide to the Law

Drama! Emotion! Countless stacks of paperwork!

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What Is Agile Marketing? (+8 Reasons to Adopt It)

Gone are the days of six-month marketing plans. 

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3 Tips for Speeding Up Your Design Process

The landscape of modern workplaces requires all employees to function as information...

Management

What Is Business Administration? (+What to Do With Your Degree)

“So, what are you going to do with your life?”

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What Is Knowledge Base Software? (+How It Helps Businesses)

Your business and the people within it have a large pool of knowledge.

Management

Punitive Damages: Definition + Examples

Finance

What Is a UCC Filing? (+How It Affects Your Business)

When I was a kid, my parents used to take away my Walkman until I did all of my chores.

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4 Nonprofit Tech Tips for Better Donor Management

As a nonprofit professional, you've likely researched effective donor management strategies...

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5 Actionable Ways to Improve Your Website Conversion Rate

Website conversion rate can be a huge pain to a lot of founders and SaaS companies.

Management

How to Start a Food Truck – A Complete Guide

Looking to turn your passion for food into a serious business? You might be thinking that...

Management

The Perfect Bill of Sale Template to Secure Your Transaction

When buying something new, the establishment from which you are buying that item will lay...

Management

6 Foolproof Strategies for Building Credit

The concept of “building credit” can feel kind of elusive.

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Rebranding in the Health Insurance Industry: A Case Study

I joined HealthMarkets in April 2013—just three months before the Affordable Care Act (ACA)...

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W-9 vs 1099: Understanding the Difference

Is there anything more confusing or nerve-wracking than doing your own taxes?

Management

How to Turn Freelance Proofreading into a Full-Time Career

Freelancing is a growing trend: for writers, accountants, and social media managers alike.

Management

The 10 Most Popular TikTok Users in 2020

In just under a year, TikTok went from an unknown Chinese-developed app to one of the most...

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4 Reasons to Create a Facebook Group to Engage Your Community

Groups are growing fast. 

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How to Write an Email Subject Line (+5 Tips)

When it comes to email marketing, subject lines are an introduction to the offer that...

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What Is MRR (Monthly Recurring Revenue)?

Recurring revenue is the center of the subscription business universe. 

Marketing

What Is Price Discrimination? (+3 Types to Watch Out For)

Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much...

Tech

What Are Cobots? A Guide To The Ultimate Mechanical Sidekicks

Not all robots are out to steal your job.

Management

11 Rental Property Tax Deductions to Take Advantage Of

There are many benefits of owning rental property.

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How AI Can Enhance Business Lead Generation Efforts

For businesses, success or failure can be traced to a variety of factors.

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How to Use NPS Surveys to Generate Customer Reviews

Positive online reviews play a key role in acquiring new customers, and businesses are...

Management

G2sday Roundup: November 05, 2019

Catching up with what you need to know is easy with G2sday Roundup. We’ve done the work so...

Management

The 10 Most Followed Twitter Accounts in 2020

When I was in middle school, I stood outside a Weird Al Yankovic concert in Chicago for...

Management

Understanding Conciliation (+How it Differs from Mediation)

In a perfect world, conflict would be avoided at all times.

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Why Marketers Struggle to Leverage Customer Data (+4 Challenges)

Despite the positive impact customer data can have on the precision and effectiveness of...

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5 Steps to Become an Influencer Marketing Manager

Ten years ago, the concept of hiring a social media manager seemed outlandish to most...

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7 Digital Marketing Mistakes That Cost You Conversions

Digital marketing is a vast field, and it continues to grow. 

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How to Measure Content Marketing ROI (+5 Metrics to Track)

Are you wondering how to measure your content marketing ROI?

Management

Politics at Work: How to Tread Soft Ground

Growing up, I knew there were two things you didn’t discuss among mixed company: religion,...

Sales

How to Prepare for a Real Estate Closing (+Tips for Success)

After months of open houses, showings, and countless negotiations, an offer is finally made...

Tech

21 Key Marketing Automation Stats For 2020

Marketing automation can change your campaigns from simply being creative ideas to...

Management

Mediation: Resolving Conflict One Discussion at a Time

I’ll see you in court!

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Soft Launch vs. Hard Launch (+Digital Strategies)

In the world of rapid product development and digital advertising, getting a glimpse of...

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What Is Content Syndication? (+Strategies and Best Practices)

Content syndication is a useful tactic to get your content in front of a larger audience. 

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8 SEO Myths You Need to Stop Believing

SEO is a crazy industry.

Management

10 Best Travel Credit Cards to Get Right Now

Few things are better in life than jumping onto a Boeing 737 and flying away from...

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6 Steps to an E-Commerce Business Omnichannel Strategy

Customer experience has become one of the most important factors that determine the...

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5 Ways to Source, Assess, and Hire Talented Developers

It’s 2019 and the war for tech talent continues to grow with no signs of slowing down....

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What Is Sales Automation? (+Brand Examples)

Automation can be a contentious topic in sales.

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5 Simple SaaS Positioning Steps to Accelerate Revenue

If you’re like most SaaS companies, there are probably 20+ companies in your category that...

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Grow Your E-Commerce Business With a Free Shipping Strategy

Free shipping is a powerful weapon in e-commerce. Helping remove another layer of friction...

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Choosing a Brand Name That's Exciting and Effective

It’s a simple rule of business: every brand needs a name.

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23 Effective Strategies for Making Money Online

More people are turning to the web to earn a living.

Productivity

Understanding Google Team Drive (+All Its Features)

Most of us were taught early in life about the importance of being a team player.

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Hashtag Marketing: Is It Relevant? (+Ways to Make It Work for You)

Hashtag marketing is a relatively new term. 

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7 Reasons for Upskilling and Reskilling Your Workforce

Think about when you applied for your current job.

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9 Signs You Need Help With Productivity

Constant racing. Fighting for the best performance. Trying to find the best tactics but...

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What Is Organic Search? (+How to Improve Your Rankings)

In a perfect world, every piece of content would rank.

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What Is Scrollytelling? (+Its Impact on Digital Content): An Interview

We have entered an era where the visual internet is no longer what it used to be.

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How to Structure the Message and Tone of Cold Email Campaigns

When you’re putting together a cold email campaign, you’re writing to a collective list.

Productivity

How Long Is a Paragraph? (+Formatting Tips)

When it comes to writing, there are a handful of rules that are set in stone.

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5 Steps for an Effective Email Marketing Audit

Are you getting maximum utility out of your email marketing efforts? 

Productivity

How to Unzip (+Zip) Files on Windows 10

In computer-speak, a “zip file” refers to a file that’s been compressed.

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7 SEO Trends for 2020 to Help You Dominate the SERPs

XaaS companies face unique challenges when it comes to SEO. The old ‘build it and they will...

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Upgrading Your Agency With Stellar Client Management

I've seen both worlds - working with agencies as a marketer and as a client.

Management

25+ Remote Work Statistics for an Evolving Workforce

The New York Times. The Wall Street Journal. Forbes. Across every industry the hot topic...

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How to Make a Business Case for Board Management Software

Board management software (BMS) adoption is crucial for any business strategy.

Productivity

How to Add Music to Google Slides: 2 Easy Ways

Few things in life can bring me out of a bad mood like my favorite song.

Tech

What Is Biometrics? (+How it Works, Types, & Pros and Cons)

When I was a kid, I could tell if it was my mom or my dad walking up our stairs.

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How to Build an Instagram Lead Nurturing Campaign From Scratch

If you’re having trouble getting started with lead nurturing on Instagram, you’re not...

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How to Use Process Automation to Boost Your Small Business

If you own a small business, you know how difficult it is to get everything up and running...

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5 E-Commerce Challenges (+How to Overcome Them With Web Push)

E-commerce is not only our present, but our everyday reality.

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Post-Event Networking: How to Create Relationships That Last

Events are a great way to network, but often we struggle to keep in contact with the people...

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How Long Is a Decade? (+Tech Wins of the Last 10 Years)

A decade is a common term, but can sometimes be misapprehended.

Management

4 Tips for Finding the Right Financial Advisor

No matter how good you are with money, sometimes it’s nice to get a professional opinion.

Tech

The 13 Most Prominent Video Game Publishers in the World

You know the saying, “money makes the world go round.” In the gaming industry, it takes...

Marketing

What Is Lead Management? 7 Steps to Capture New Business

Helping a potential customer expand their vision to see how your business can solve their...

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4 Practical Benefits of Government Software Integration

Software integration has numerous benefits, all of which can significantly improve an...

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How to Quantify Return on Investment (ROI) in Digital Marketing

The ultimate goal of all forms of marketing is a return on investment (ROI). 

Tech

15 Best VR Videos & How to Watch 360 Videos on Every Device

Let VR take you to new places.

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10 Steps to Building a Successful Multilingual Website

English is the world's most studied language. 

Productivity

Here’s How to Hide the Taskbar in Windows 10

A taskbar is a useful tool for navigation.

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The Moving Man Method for Broken Link Building (+5 Ways to Use It)

The increasing competition in the online marketing sphere makes it hard to get your content...

Management

Entry Level Accounting Jobs: A Guide to Getting Started

Getting started in the accounting industry can be a tall order.

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What Is the Skyscraper Technique? (+6 Step Checklist)

Most people still think that creating “great content” is good enough to rise above in SEO...

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The 10 Most Followed Instagram Accounts in 2020

Mirror mirror on the wall, who’s the fairest of them all?

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5 Ways to Close Deals Faster With Contract Management Software

In the world of sales technology, CRM, sales intelligence, proposal generation, and sales...

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Why Your Company Needs Performance Management (+6 Components)

In today’s competitive hiring market, companies that take a hands-on approach to employee...

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10 Festive Holiday Email Marketing Tips for Success

Festive periods can be the most lucrative in a retailer’s calendar.

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Blind Hiring Is the New Recruitment Trend: Here’s Why

Did you know the average time recruiters take to scan your resume is six seconds?

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User Engagement Analytics for Long-Term Success

A company-wide understanding of user/customer engagement should be a standardized,...

Sales

5 Tips for Running a Killer Real Estate Open House

First impressions matter.

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7 Steps to Perform an End-of-Year CRM Audit

Your CRM software is one of the best tools that you have for maximizing the utility of your...

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4 Ways to Improve Your Team's Mental Health (+Boost Morale)

Most business leaders and HR professionals understand the importance of team morale.

Management

3 Problems With Improper Employee Offboarding

Many companies have great processes for welcoming new employees, but only great companies...

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5 Affiliate Marketing Mistakes to Avoid

I’m often asked about what my favorite growth hack is.

Management

TikTok Ads – Advertising on the Fast Growing Social App

Still trying to wrap your mind around the fast-paced world of TikTok?

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5 Lead Nurturing Techniques to Follow

You have leads in your CRM. Now how do you nurture and keep them interested in your product...

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What Is Financial Accounting? A Quick Overview

Financial accounting. Two words to strike fear into any student, young professional, or...

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4 Ways E-Signature Software Helps the Banking Sector

Digitization is having a significant impact on every sector, and the banking industry is no...

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Graphic Design Labor Statistics (+Career Outlook for Designers)

Have you ever wondered if your notebook doodles and illustrations between work are good...

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#G2Fireside Twitter Chat Roundup: Brand + Design

What’s a company without a brand design?

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5 Sales Role-Play Scenarios to Use in New Hire Training

Sales role-playing is the number one activity new hires can do in order to be set up for...

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7 Steps to Manufacture a Product for Startup Businesses

You have a great idea, you draw amazing illustrations for your product, your community...

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5 Ways to Recruit for Field Service Technician Jobs

Over the lifetime of a company, managers and owners will face many challenges, but none as...

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What Is Promotional Marketing? (+6 Ways to Use It)

You've come up with a fresh business idea, created a new product, or rebranded an old one. 

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Think Like a Startup: 4 Steps to Agile Innovation

More than 25% of total revenue and profits across industries are generated by the launch of...

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What the Entrepreneurial Mindset Means in 2019

Few career paths are as romanticized or as misunderstood than the profession of...

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Brand Monitoring (+7 Tips for Achieving Top Visibility)

The internet is an endless virtual space that hosts thousands of platforms in which your...

Tech

Building the Future: Becoming a Robotics Engineer

The idea of the inventor is one of the most celebrated characters in the American cultural...

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7 Nonprofit Sector Growing Pains That May Slow You Down

As the nonprofit sector swells, and individual charities look to expand, there's an...

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How to Plan a Successful Holiday Marketing Campaign

The holiday season is just around the corner!  

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10 Employee Appreciation Ideas Your Staff Will Love

The stats are in, so listen up. 

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How to Enhance Visitor Experience at Conferences (+5 Tips to Follow)

In this digital day and age, any and every experience can be turned into combinations of 1s...

Productivity

How Long Does It Take to Renew a Passport? (+How to Do It)

What is it that makes renewing a passport so daunting?

Management

What Does a Business Intelligence Analyst Do?

Behind any successful company are the career-changing decisions that helped make them...

Management

How to Start Your Career As a Director of Development

Have you ever wondered where nonprofits get all their money from? 

Management

Understanding Litigation: What Real Trouble Looks Like

Remember when you were a kid and you did something you knew was wrong and would tremble at...

Management

10 Chicago Event Locations That Will Wow Your Guests

A killer location can make or break your next event – how do you choose the right one?

Tech

How to Secure Your Website: 5 Essential Techniques

Web security has become one of the most fervently-discussed issues of digital culture,...

Tech

22 Eye-Opening Facial Recognition Statistics for 2020

What was once technology seen only in science fiction movies is now a regular part of our...

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6 Types of Linkable Assets You Should Be Using

If you’re already aware that you should be using linkable assets, are you maximizing the...

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What Are Linkable Assets? (+How to Create Them)

If you’ve been into SEO for a while, you already know that backlinks are (still) important.

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Will Blockchain Ever Reach Mainstream Adoption? A Look in 2019

Like any other industry, the tech sector isn’t immune to falling victim to hype from...

Sales

What Does Customer Service Mean to You? 7 Expert Insights

There are a few things that can make or break your business.

Tech

Memoji: How to Create Yours + Alternatives for Other Devices

Don’t worry Bruce Wayne, you can have more than one Memoji. You can still be Batman.

Tech

The Ultimate Guide to Animoji (+How to Use It on All iPhones & Androids)

Emojis got a facelift.

Management

G2sday Roundup: October 22, 2019

We’ve gathered the best articles to keep you on top of the game from the last two weeks.

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12 Automated Workflows That Save Time and Boost Sales

If you want to produce higher sales while working fewer hours, your first move should be...

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What Is the California Consumer Privacy Act? (+Why Does It Matter)

Any U.S. state that earns the ire of the 45th president so regularly is probably doing...

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40 Best Icebreaker Questions for Team-Building

Whether you’ve just brought on new staff or you feel like your team needs to reconnect, an...

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What Is Diversity Marketing? (+How Marketers Can Embrace It)

For a long time, the marketing efforts of major brands had one big thing in common: they...

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Remote Workers: Are They Happier Than In-Office Workers?

Are you happy at work?

Marketing

Spotify Ads: Types, Set Up, + Best Practices

One of the most popular music streaming services in the U.S., Spotify is good for more than...

Productivity

How to Use the CONCATENATE Function in Excel: 3 Easy Steps

Microsoft Excel has hundreds of features and shortcuts that help make your life easier.

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How to Create a Paperless Office With Business Process Management

Are you tired of rifling through stacks of paper only to discover that the document you...

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Empower Your Staff to Create Dream Jobs Inside Your Company

What do Scott Shute, Head of Mindfulness and Compassion programs at Linkedin; David Shing,...

Productivity

Let’s Get Moving: First Apartment Checklist

Are you wondering what you should have purchased or prepared prior to moving into your...

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Are VPNs Legal to Use In My Country?

In many major countries, the use of VPNs is not only generally legal to use, but it is an...

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How Artificial Intelligence Affects Software Development

Artificial intelligence is buzzing across the globe with evolving technologies than ever.

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Why In-Market Is the New Inbound (+How Your Team Can Use It)

Throughout our marketing careers, we've been taught that inbound leads are the holy grail. 

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The Human Element of Data-Driven Recruitment

We’ve always heard that robots will take over our jobs.

Marketing

Overnight Shipping: Comparing USPS, UPS & FedEx

I want it now!

Management

What Is a Franchisee? (+Benefits and Responsibilities)

You can’t drive more than a few blocks without passing some sort of franchise.

Productivity

How Long Is a Semester? Guide to College Term Length

As the school year goes on, students all across the country are feeling the days and weeks...

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How to Use Customer Experience to Supercharge Your Sales

In a world where digitization leads the way in almost every sector, customers have...

Tech

The Nuts and Bolts of Industrial Automation

The face of human labor wears an ever-shifting mask, constantly changing to the tune of the...

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8 Reasons to Not Use Digital Engagement Tools From Different Vendors

Digital media organizations are evolving.

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How to Turn Your Email Newsletters Into Money-Making Machines

Newsletters are a fast and efficient way to attract more followers, and ultimately, more...

Tech

Free Mind Mapping Software: 9 Best Tools of 2020

Chances are, there’s a lot on your plate right now.

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How to Make Pop-Ups for Different Customer Segments

The surefire, tried-and-true trick to increasing your pop-up conversions is simpler than...

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The Evolution of Sales Tactics (+Technology You Need to Keep Up)

We’ve entered an era where customer expectations of how they want to interact with...

Accounting & Finance

The Complete History of Accounting

There’s a good chance you’ve never covered this in your accounting classes.

Marketing

How Long Can Instagram Videos Be? (Post, Story, Live, + IGTV)

By now, you probably know that Instagram isn’t just for photos.

Sales

What to Include in a Listing Agreement (+4 Main Types)

The real estate process is very contract-heavy.

Tech

What is VRChat? (+Why the VR Social Platform is So Popular)

We all know that social platforms are constantly evolving aka integrating the latest and...

Management

9 Quiet Places to Study in Chicago

Looking for some peace and quiet in the Windy City? You’re not alone!

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How to Integrate Content Into Your Sales Process

Traditionally, a company’s marketing team is separate from its sales team.

Management

Meeting Agenda Templates to Keep Everyone On Track

We’ve all been stuck in a meeting that seemed pointless or went on too long without any...

News

#G2Fireside Twitter Chat Roundup: Influencer Marketing

After an eight week hiatus, #G2Fireside Twitter Chat is back and better than ever. 

Management

5 Tips for Managing a Global Supply Chain

For a long time, it was a point of pride to say your product was Made in America. But with...

Management

How Long Should a Cover Letter Be? (+Formatting Tips)

So you’re applying for a job, huh?

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3 Challenges of Omnichannel Retail (+How to Overcome Them)

We’ve come a long way since the days when you needed to find a brick-and-mortar store in...

Tech

The 7 Stages of Game Development

Most people who design and build video games for a living will tell you that game...

Accounting & Finance

Private vs Public Accounting: What's the Difference?

So, you know all you need to know about potential careers and have your sights set on...

Tech

Facing the Reality of Facial Recognition: The Good and the Bad

The color of your eyes. The slope of your nose. The shape of your lips.

Marketing

What Are Marketing Objectives? (+How to Plan Them)

Marketing has both you and the audience in mind.

Marketing

How Long Does UPS Ground Take?

Shipping and handling provoke a lot of uncertainty. 

Marketing

Reddit Ads: Everything You Need to Know

While it isn’t often a first choice, Reddit is a goldmine for marketers.

Customer Service

The 9 Customer Service Tips That Matter

Customer service is a secret weapon.

Management

How to Become a Recruiter (+Duties)

A career as a recruiter is one that can be enriching and desirable. 

Sales

5 Strategies for Generating Real Estate Leads That Convert

For the up and coming real estate agent, lead generation should be a big focus.

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What Is Green Architecture? (+How It Informs Modern Sustainability)

Science shows that humans are leeching the world’s resources.

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How to Start Using Augmented Reality (AR) in E-Commerce

Consumer demand is a powerful market driver across all industries.

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10 Valuable Instagram Tips for Businesses

Instagram is a powerful platform for businesses. 

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5 Hidden Benefits of User-Generated Content

User-generated content (UGC) is no longer just a nice addition for brands. 

how to

How to Record Audio on Mac: Two Simple Strategies

Whether you’re taking a voice lesson, interviewing your role model, or trying to send a...

Management

15 Best Places to Work Remote in Chicago

As remote work becomes more common, the need for a centralized home base is crucial for...

Governance

The Federal Trade Commission Act of 1914: What Is It?

If I had a dollar for every “act” the U.S. government passed, I wouldn’t be here writing...

Marketing

How Long Does Priority Mail Take?

In the age of email, it’s difficult to know all of the details surrounding snail mail. 

Productivity

Battery Icon Missing in Windows 10? Two Ways to Add it Back

When it comes to technology, the easier our devices are to use, the better.

Productivity

How to Change Icon Size in Windows 10: Two Easy Ways

One of the great things about using a PC is that it’s, as the name suggests, personal.

Guest Post

How to Prepare Sales Tax Compliance for Cyber Monday

With the crack of a gavel in June of 2018, the United States Supreme Court reached a...

Health Care

3 Painless Ways to Improve the Patient Experience

The events we have lived through and the knowledge we have gained from those happenings...

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Trust Through Transparency: Breaking Down the Walls the AEC Industry Has Built

Most likely, you are a buyer of some sort.

Management

Joining the Freelancer's Union Made Easy

If you work full-time for an organization, it’s possible you’ve been told not to unionize....

Guest Post

7 Mistakes to Avoid When Rolling Out New Software to Your Team

People, in general, do not like change – even more so when it affects their work routine.

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How Video Replies Build Customer Loyalty (In 3 Steps)

The video revolution has been exploding onto the scene for the past few years.

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4 Tips for Effective Sales Coaching

Have you put enough time and effort into your sales training? 

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7 Tips to Increase Your Black Friday Sales

Black Friday and Cyber Monday sales are the last chance in the fiscal year to generate...

Tech

Telepresence Robots: Blurring the Internet and Reality

Have you ever wished you could be in two places at once?

Photography

11 Tips to Perfect Your Product Photography

How do shoppers gain trust in the e-commerce world? 

Guest Post

How Effective Are YouTube Marketing Conversions?

People increasingly view YouTube on mobile devices rather than desktops, and Google has...

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Hosting a Twitter Chat Made Easy

Hosting a Twitter chat is an excellent community-building exercise.

Management

6 Functions of Human Resource Management

Much like shows about hospitals and law-practices, popular media tends to paint the wrong...

Management

What Is an Entrepreneur? (+5 Traits of Industry Game-Changers)

Unless you’ve been living under a rock for the past 50 years, you have probably heard of...

Tech

8 Best VPN Software for Android

 

Tech

Best Free LMS Software for 2020

It’s no secret that learning management system software can be a game-changer in the...

Accounting & Finance

3 CPA Requirements for the Aspiring Public Accountant

So you want to be a CPA?

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HR Tech Should Be Humanizing: Here’s How

In today’s digital world, we are more connected than ever. 

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5 Types of Social Proof You Need on Your Website

Is this the right choice?

Management

How to Become a World-Class Grant Writer

Have you ever wanted to combine your love of writing with your passion for philanthropy?

Product Management

The Product Launch: 31 Statistics to Keep in Mind

Here’s the thing, people have deep relationships with certain brands.

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The Role of a Grateful Patient Program in Major Gift Fundraising

Healthcare philanthropy is growing.

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5 Top GIF Email Designs (+Why They Increase Clicks)

In 2019, on average, 99 percent of consumers check their personal emails at least once...

Accounting & Finance

13 Accounting Principles Essential to Financial Accounting

Financial accounting is no easy subject to unpack.

Tech

9 Benefits of Cloud Computing (+How to Manage Your Tech Stack)

The ‘cloud’ is one of those fashionable words that has dominated tech discourse as of late,...

Tech

FIDO Is Revolutionizing Authentication Technology – Here’s How

No matter how many times we type it in, sometimes we forget our password.

Management

Hospitality Careers: Your Guide To Opportunities in the Industry

Looking to get into the field of hospitality?

Management

10 Ways to Maximize Your Charitable Giving

Not all charitable giving is created equally: there is a way to give smarter

Productivity

401(k) Calculator: Project Your Retirement Savings in Seconds

Planning for the future is daunting, especially when the end goal feels out of sight.

Customer Service

Build Your Customer Service Team (+10 Tips on Managing with Purpose)

Customer service is like flour.

Management

G2sday Roundup: October 8, 2019

We’ve got you covered with what you need to see, so you don't have to search to keep up.

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3 Economic Tips SMEs Should Follow

In business, just as in life, it is not the situation but the way you respond that matters.

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Every Week Should Be National Customer Service Week

There is a disconnect in customer service.

Marketing

The Full Guide to Snapchat Ads

Snapchat is small but mighty.

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Making Work Human With Human-Centered Design (HCD)

Human-centered design (HCD) creates an amazing user experience for users at all levels.

Tech

The Simple Difference: Augmented Reality vs Virtual Reality

“Reality is merely an illusion, albeit a very persistent one.”

Photography

The Dish on Food Photography: 10 Tips for Success

In many ways, food is a visual art.

Social Media

Top 10 Most Disliked Videos on YouTube (That You Love to Hate)

It’s good to be liked, but can it be good to be the most disliked?

Productivity

30 Best Chrome Extensions to Supercharge Your Google Experience

While Google Chrome is already considered an extremely effective web browser, there are a...

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The What, Why, and How of Animated Infographics (+Stunning Examples)

If you think about it, visual content is the secret ingredient in transforming text-based...

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Inbound Marketing Sticker Shock: Why to Hire an Inbound Marketing Agency

A fully loaded inbound marketing engagement can cost upwards of $100,000 per year for all...

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How to Get Started With GIFs as a Marketing Channel

There have been many articles written about utilizing GIFs in marketing.

Social Media

Top 10 Most Subscribed YouTube Channels That You May Not Expect

Like! Comment! Subscribe!

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5 Cold Email Mistakes That Can Ruin Your Outreach

If your target market is B2B, you’d have to hate money not to give cold email an honest...

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What Is Link Building? (+Why It's Crucial for Your E-Commerce Business)

You just got off the phone with a business partner, and they told you SEO is the only form...

HR

Why Employees Quit: 60 Statistics Employers Should Know

Have you ever found yourself just going through the motions at work? You’re not alone.

Tech

Top 5 Big Data Predictions by 2021

The world of big data is expected to reach an an astonishing 163 zettabytes, or 163...

Tech

Principles and Applications of Swarm Robotics

There’s no ‘I’ in team. Unless you’re operating with a swarm intelligence.

Marketing

How Much Is Amazon Prime? And Is it Worth it?

Do you know how many Americans have an Amazon Prime account? 

Tech

What’s the Difference Between a VPN and a Proxy?

You don’t have to be a spy or an international person of mystery to use a proxy or a VPN....

Tech

How to Set Up a VPN (+10 Free Resources)

Business or pleasure?

Tech

5 Best Free Help Desk Software for 2019

If you can’t give customers a pleasant experience, you can kiss their business goodbye.

Tech

Top 6 Free Classroom Management Software

Technology has brought classrooms to a new level, and the right classroom management...

Guest Post

Understanding Google’s New Guidelines on Nofollow Links (+9 Takeaways)

Google recently announced a change to the way they implement the nofollow attribute for...

Guest Post

10 Types of Direct Marketing (+How to Get Started)

Direct marketing is a powerful way to reach customers, generate leads, and drive ROI. 

Management

How Franchising Works: An Overview

How many operating small businesses did you pass today on your way to work?

Management

What Is a Grant? (+4 Tips for Applying)

If you’re looking to fund your next big venture, you might find some luck in applying for...

how to

The Easiest Ways to Find or Create a PowerPoint Background

 

Backgrounds give us context and help ground us.

Tech

5 Key Takeaways from Advanced Search Summit 2019

The term “SEO” was coined in 1997, and since then, digital marketers everywhere have been...

Customer Service

What Is a CSAT Score and What Does It Mean?

When was the last time someone asked you how you felt about something?

Marketing

Facebook Lead Ads Explained (+How to Optimize Them for Your Business)

The original purpose of the world’s most popular social media platform is long gone.

Marketing

Amazon Treasure Truck: Discovering Deals on Wheels

And to think free one-day shipping with Amazon Prime wasn’t enough.

Real Estate

Home Staging: Why It’s Worth Your Time

In the same way that you would never show up to a job interview underdressed, you should be...

Guest Post

Live Chat vs. Chatbots for Business: Which One Is Better?

It’s the battle of the bots.

Guest Post

A Traditional Web Application Firewall (WAF) Is No Longer Enough

After 20 years of using commercial web application firewall (WAF) products, it is time to...

Guest Post

What Is Cyberpsychology?

You might be wondering what cyberpsychology is. 

Guest Post

The Final Branding Frontier for Designers: Personal Branding

As a designer, you spend most of your time worrying about other people’s brands.

Guest Post

5 Tips for Developing an Employee Advocacy Strategy

How can you get your audience to trust you as a brand and engage with you?

Guest Post

What Is Google Search Console? (+How To Use It For SEO)

Google Search Console is a treasure trove of SEO gold for successful digital marketing...

Guest Post

What Is Black Hat SEO?

If you’re new to SEO, you’re probably feeling very overwhelmed with how much information...

Guest Post

20 Ways to Use Slack to Automate Different Processes

Growth begins when you figure out how powerful the tools you’re using are.

Guest Post

What Is Order Fulfillment? (+6 Major Steps and How to Improve)

Imagine this: a shopper comes across the perfect holiday gift on an online store, but the...

Guest Post

The Ins and Outs of Competency Mapping: A Beginner's Guide

When hiring new employees, are you aware of ALL the skills they have or just a fraction of...

Guest Post

5 Strategies for Increasing Sales

Many businesses are looking for a way to sell more of their products or services in order...

Tech

Top 8 Free E-Commerce Websites for 2020

The shifting buying patterns of the global consumer base has made e-commerce a necessity...

Design

How Much Is Photoshop in 2020? (+Which Plan Is the Best Deal)

During its nearly 30-year history, Adobe Photoshop has become the byword for image editing...

Guest Post

What Customers Want: Location-Based Marketing (+5 Brand Examples)

Brands and marketers try to base entire strategies around this one age-old question: what...

Guest Post

Reverse Image Search: A Guide for Beginners (+11 Benefits)

Do you want to search for similar photos across the web?

Guest Post

Video Marketing Will Explode With the Release of 5G Technology

Consumers prefer video content, and 5G enhances their delivery.

Tech

7 Best Free Presentation Software For 2020

If you’re looking to spice up your next meeting, adding a visual aid can do a lot more than...

Guest Post

4 Ways Technology Has Transformed the Customer Experience of Experiences

Many businesses regard customer experience as a top priority. 

Guest Post

9 Lead Generation Ideas for SaaS Business

One of the most significant keys to a growing SaaS business is lead generation.

Management

289 Resume Verbs To Show You’re the Best Candidate

Verb: a word used to describe an action.

Marketing

What Is a Panel Discussion? (+How to Conduct a Successful One)

Every great event planner knows that the key to a successful event is an engaging...

Marketing

Social Proof: All of Your Questions, Answered

Would you jump off a bridge if your friends did? 

Productivity

How to Create Folders in Gmail on Desktop or Mobile

Keeping a tidy inbox is no small feat.

Guest Post

5 Common PR Mistakes That Get Made Over and Over Again

Your press release is the foundation of any successful PR strategy, but most of the...

Guest Post

5 Examples of Online Brand Marketing Partnerships⁠ (+How You Can Implement Them)

Online businesses have now found themselves in a lead generating conundrum.

Tech

The Very Real History of Virtual Reality (+A Look Ahead)

Let’s go back to move forward.

Guest Post

How to Use Screen Recording Videos in Your Content

Efficiency rating has become one of the fastest-growing stats in sports.

Website Hosting

45 Fascinating WordPress Statistics for 2019

Blogs are everywhere.

Tech

PC vs Console – What’s the Difference?

Ask a gamer today whether they prefer “PC or console,” and you’ll probably get a laundry...

Productivity

Using the Excel SUMIF Function: Everything You Need to Know

Microsoft Excel has many capabilities.

Guest Post

4 Tips for Creating Unbeatable Personalized Email Campaigns

When you write like you talk, you sound more human.

Guest Post

How to Improve Customer Service In Your Fast-Growing SaaS Startup

How long will it take your B2B SaaS startup to grow to 10,000 customers?

Guest Post

5 Types of Accounts Payable Errors (+How to Minimize Them)

Suppose you are receiving invoices from various suppliers and see that your purchase order...

Guest Post

8 SaaS Customer Onboarding Tips to Improve Customer Satisfaction

For some reason, a number of businesses tend to forget about the importance of customer...

Guest Post

11 Reasons You Should Integrate Software

Software integrations have become a hot topic among software developers and users.

Guest Post

The Pivotal Role of Mobile Applications In Digital Transformation

Uber. Airbnb. Amazon. Facebook. Netflix.

Guest Post

5 Event Marketing Strategies to Boost Your ROI

Business-to-business (B2B) companies are usually in agreement that events generate more...

Tech

The Function and Reality of Self-Driving Cars

There’s nothing worse than watching hours of cornfields roll by uninterrupted outside your...

Productivity

How to Add Microsoft Word Borders to Your Documents

You’ve just typed up a document and you’re thinking to yourself—something’s missing here. 

Guest Post

3 JavaScript Frameworks to Use in 2019

Being one of the most popular programming languages, JavaScript has a huge community of...

Productivity

How Many Work Days in a Year? (2020)

Feel like you’re always working?

Guest Post

Without Employee Development, Employee Experience Fails (+10 Useful Tips)

Are you confident your employees are satisfied at work?

Guest Post

The Art of Creating Conversational Experiences to Elevate Your Customer Engagement Game

Communication is the most basic thing we learn as human beings.

Guest Post

Top CRM Marketing Trends: A Sneak Peek into the Future

Social trends and technologies are evolving continuously, inevitably impacting every...

Management

Office Manager Resume and Cover Letter Tips (+Examples)

When you’re an employee, it’s easy to forget just how much behind the scenes work goes into...

Marketing

How We Launched Our First Conference Without an Event Planning Team

Creating a company’s first big event from scratch is scary as hell.

Marketing

How to Make an Event Brand Come to Life

Forgettable branding can make or break an event.

Thought Leadership

Planning My First-Ever Tech Conference in Under a Year

I am not an event marketer by trade. But I guess I am now, in the way that someone becomes...

Guest Post

How to Curate a Tantalizing Speaker List for Your Event

Not all events are created equal. 

Marketing

How to Create a Movement With Your Brand From Whole30 Co-Founder & CEO, Melissa Hartwig Urban

If enough people join together who are dedicated to making a change in a big way, then a...

Productivity

Overcoming Obstacles and Finding Success as an Entrepreneur From Integrate CEO Jeremy Bloom

Rome wasn’t built in a day, and neither were many of today’s great businesses.

Sales

How to Use Customer Feedback to Close More Deals From Joe Fuca and Mark Roberge

In today’s world, buyers are more empowered than ever before.

Sales

9 Tips on Tackling Hyper-Growth and Hyper-Competition From Steli Efti and Mike Gamson

Any time the word “hyper” precedes something, the connotation implies intense and...

Marketing

6 Ways Enterprise Marketing is Evolving From Marketing Guru, Neil Patel

Nothing stays the same.

Marketing

10 Timeless Marketing Rules From Drift’s VP of Marketing, Dave Gerhardt

When you play Monopoly, you follow the rules. When you play "house," there are no rules to...

Marketing

How to Use Direct Response Email for Your Company’s Next Event

Hosting an event is difficult. Hosting your first-ever conference and convincing people to...

Management

3 Tips for Refocusing Your Content Strategy From Hubspot VP, Meghan Keaney Anderson

Feeling discontent with your content strategy? There’s a fix for that.

Management

5 Ways to Use Empathy in Leadership From Zoom CEO, Eric Yuan

Empathy may be a more important skill to develop than confidence or even passion. There are...

Guest Post

Resident Experience Management: What Property Managers Need to Know

In today’s technology-driven world, every industry is innovating itself to stay ahead of...

Tech

An Easy-To-Understand Glossary of Common Robotics Terms

People tend to have a very narrow definition of what constitutes a robot.

Guest Post

3 Types of Paid Time Off Policies (+How to Choose the Right One)

While legal requirements vary by location, when it comes to offering your employees paid...

Guest Post

Why Cause Marketing Matters (+3 Brand Examples)

What if I told you your brand has the potential to become more than just a business?

how to

The Simple Solution to Creating PowerPoint Borders

Boundaries are healthy, both in relationships and in PowerPoints.

Customer Service

Customer Service Training: How to Build a Strong Foundation

The relationship between customer and representative can be a beautiful thing.

Guest Post

5 Tips for Increasing Online Survey Response Rates

Researchers across countless organizations utilize online surveys to get actionable data,...

Management

G2sday Roundup: September 24, 2019

Social media takeovers, internal recruitment processes, building your first discord bot, oh...

Productivity

How to Change Your Gmail Signature: 3 Simple Steps

There are many ways you can stand out from the crowd.

Management

Understanding Economies of Scale (+Why Finding That Balance Matters)

If there is one thing that we all strive for, it’s balance.

Real Estate

5 Useful Tips for Every First-Time Home Buyer

Prepping to buy a home for the first time is a major milestone.

Management

5 Ways to Make Your Giving Tuesday Campaign Stand Out

Tap into the holiday spirit with a targeted approach to your fundraising strategy with...

Management

Where to Find the Best Freelance Writing Jobs

So you want to be a freelance writer? Let me help you with that.

Guest Post

How to Build Brand Authenticity (+Why It’s Important)

In our digital age, when we are overloaded with information and advertising, the real...

Tech

How Much Is Netflix in 2020? (+Which Plan to Choose)

Do you have a lot of time on your hands?

Guest Post

What Is Domain Authority? (+How to Boost Yours)

You might check your domain authority as often as you check your bank account, but what...

Productivity

20 Best TED Talks To Change Your Perspective

There are educational videos that exist on any topic under the sun.

Productivity

How to Cite a PowerPoint in APA: 2 Easy Ways

You should always give credit where credit is due.

News

How G2 Fueled Newswire’s Earned Media Advantage Guided Tour Launch

Getting into your customers’ minds is tough. 

Finance

What Are Business Expenses? (What’s Deductible and What Isn’t)

You have a great idea for a business.

Management

How Long Should a Resume Be? (The Truth About Resume Length)

Ah yes, the age-old question.

Marketing

50+ Statistics Proving the Power of Customer Reviews

In case you haven’t heard, reviews are all the rage.

Tech

7 Key LMS Statistics and Why They Matter

Whether they’re employed in the classroom or in the office, it’s no secret that learning...

Guest Post

4 Reasons Nonprofits Should Use Data Integration

It has been proven that data-driven decisions result in fewer risks.

Productivity

Here’s How to Transfer Photos from iPhone to Mac

Nowadays, you can take high-resolution pictures at a moment's notice using your smartphone.

Guest Post

6 Ways to Reduce Inventory Holding Costs

An increase in demand is a great sign for any small business, but it comes with higher...

Guest Post

10 Tools for Clear Communication Between PR and Content Teams

Communication is essential in the remote work culture of today.

Marketing

User-Generated Content: (Actually) Putting Customers First

Let’s be honest: consumers don’t trust marketers.

Tech

The State of B2B Denmark Tech in 2020

When you think about the biggest tech or startup hubs in the world, Denmark may not be the...

Guest Post

7 Types of Search Queries (+How to Target Them)

Search offers a far richer experience than ever.

Guest Post

7 Ways to Optimize Your Online Content in 15 Minutes

Well-optimized content is crucial in terms of your website’s visibility.

Guest Post

How to Build Your Vertical Targeting Strategy in 4 Steps

When it comes to online advertising, capturing and targeting the most relevant audience is...

Guest Post

7 Ways to Make Freelance Teams Work for Your Business

The era of the freelance economy is now here.

Guest Post

4 Tips for Taking Nonprofit Fundraising to the Next Level

Your nonprofit may be backed by many generous supporters, but are you making the most of...

Tech

How to Choose the Right mPOS System for Your Business

Phones are crucial for business.

Fundraising

How to Ask for Donations (+Tips for Donor Retention)

Early in my fundraising career, I confessed to my boss that I had no idea how to ask for...

Guest Post

7 Ways to Tailor Your Resume for Applicant Tracking Systems (ATS)

Applicants have more ways to apply to jobs than ever before.

Guest Post

Open Your Door: 5 Ways Generation Z Will Impact Small Businesses

"Generation Z” might sound like science fiction topic if you’re unfamiliar with the term.

Database

What Is a CRM Database?

Just what is a CRM database anyway?

Guest Post

11 Amazing Team-Building Games Even the Office Grouch Will Love

If you’ve got a team that’s hunched into their desks and siloed in their work, you probably...

Tech

How to Backup Your Computer: A Small-Business Owner's Guide

Don’t cry over spilled milk, right?

Management

Implementing Contract Management: 6 Steps to Success

Remember when you were a kid and agreements were made over pinky promises?

Management

Investment Banking 101: Structure, Services, and Skills

When was the last time someone asked your for advice?

Guest Post

7 E-Commerce Metrics to Help You Measure Business Success

All successful e-commerce campaigns are data-driven.

Tech

How to Make Your First Discord Bot

“Mods are asleep, post pictures of ducks.”

Guest Post

How to Reduce Customer Service Response Times

Is there a more difficult challenge for businesses to provide in today’s marketplace than...

Guest Post

The Complete Guide to Finding and Recruiting Brand Ambassadors

Brand ambassadors are real people who love your brand, who want to see your brand succeed,...

Tech

What Is a Nanobot? Theory and Practice

Not all robots are visible to the naked eye.

Productivity

How to Quickly Delete a Gmail Account

There are a lot of things I wish I could delete but simply aren’t able to: my junior high...

Education

How Many Weeks In a School Year? (+Making the Most of Your Classroom in 2019)

Class is in session.

Management

3 Effective Corporate Social Responsibility Examples to Know

Customers and employees are more than ever expecting the businesses they interact with work...

Guest Post

6 Simple Tips for Rocking Your Referral Program

Referral marketing is an amazingly effective tool when employed correctly.

Tech

8 Cyber Security Job Descriptions (+Interview Questions)

Cybercrime is on the rise, and it’s your job to protect us.

Guest Post

4 Groundbreaking SaaS Company Content Marketing Examples

In the last two decades, the SaaS market has exploded.

Tech

What Is Mixed Reality? (+How It Differs From Augmented Reality)

Ok, how many realities are there?!

Management

The Franchise Disclosure Document: A Franchisee’s Best Friend

It might not seem this way now, but there was once a time when franchising was notorious...

Accounting & Finance

What Is Contribution Margin Ratio? (+ How to Calculate It)

As a business owner, you know how much goes into making your products.

Management

Office Manager Duties (+How To Become One)

Are you on the hunt for a new office manager?

Guest Post

5 Ways Customer Reviews Can Be Incorporated Via Email

Customer reviews should be monumentally important to you for one reason: they’re important...

Management

Upgrade Your Nonprofit Data Security With These 5 Tips

Migrating your corporate information to the cloud can save you time and money – but it also...

Guest Post

4 Strategies for Conducting a Better Focus Group by Moderating

Conducting a focus group (or moderating) is not just about asking questions from a...

Marketing

What Is a Copywriter? Responsibilities, Skills + Salary

For a lot of us, writing in school was a pain in the butt.

Guest Post

9 Trends in Content Marketing for 2020

It’s almost here. We’ve nearly reached the 2020s, a decade that once sounded positively...

Guest Post

Supercharge Your Content: 10 Ways to Boost Engagement

Over four million blog posts are published on the internet each day.

Guest Post

16 Email Marketing Metrics You Need to Measure

Email marketing is probably the most effective channel in terms of ROI.

Guest Post

What Is an Employee Pulse Survey? (+6 Benefits for Your Company)

People tend to wait until their exit interview to reveal what they really think and why...

Management

A Simple Guide to Understanding Hedge Funds

When it comes to investing, the options are overwhelming and the returns aren’t always what...

Marketing

What Is a Trade Show? (Everything You Need to Know)

A sneak peek into the latest and greatest.

Guest Post

7 Ways to Run Social Media Campaigns for Startups

In the current business environment, start-ups have no choice but to use social media as a...

Guest Post

What Is Customer Loyalty?

Businesses that want to make money need to consider how good they are at two things:...

Guest Post

5 Ways to Keep Happy Customers

Improving customer happiness is the key to success for any business, whether you’re selling...

Guest Post

12 Mobile App Metrics You Should Be Tracking

Successful mobile app development does not end with the release of a mobile product.

Productivity

Savings Calculator: A Quick Way to Project Savings

Whether you're saving up for a big purchase or a rainy day, you're going to need a plan.

...

Sales

Structuring a Winning Sales Team

 

Tech

What Is Cloud Gaming and is it Really the Future of Gaming?

When I was younger, I distinctly remember my excitement from visiting a local gaming store...

Customer Engagement

7 Push Notification Strategies to Boost Customer Engagement

Push notifications are a highly valuable tool for boosting customer engagement.

Tech

What Is Civil Engineering? (+Best Software For The Job)

From interstate roads to international canals, civil engineering has had a direct impact on...

Guest Post

How to Measure the Performance of Your Website Visuals

Think of when you’re researching to a book a vacation or trip. Details about different...

Guest Post

5 Non-Paid Ideas for Generating Relevant Traffic

Without a doubt, SEO is one of the best non-paid ways to achieve consistent, long-term...

Marketing

How Much Is Spotify Premium? (The Different Subscription Tiers)

If you’re a music fan, chances are you know what Spotify is.

Marketing

How to Create a Stellar Landing Page For Maximum Conversions

Landing pages can be your business’s greatest boon or a complete waste of time.

Tech

What Is Spoofing? (+6 Types of Attacks to Watch Out For)

Playing pretend is often perceived as a child's game.

Guest Post

What Is a Service-Level Agreement (SLA)?

Service providers have long struggled with the ever-changing rules of service level...

Marketing

How Much Is a PO Box? (+3 Steps on How to Rent One)

Lost mail causes stress, wastes money, and takes up time.

how to

The Simplest Way to Convert a PowerPoint to Google Slides

Someone you know and maybe even love has done the unthinkable: they’ve sent you a Microsoft...

Management

13 In-Demand Nonprofit Jobs (+Skills and Salaries)

It takes more than a dream and a desire to help others run a successful nonprofit.

Productivity

How to Highlight in PowerPoint

Highlighting in PowerPoint is easy...if you subscribe to Office 365, that is.

Marketing

How to Set Up Business Facebook Messenger Ads (+3 Benefits)

Letting your customers and leads know about a grand opening, new product, or just an...

Guest Post

How to Ace Your Cash Flow Forecast and Impress Your Board

Cash flow forecasting is one of the most important jobs of any CFO.

Tech

8 Best Free SSO Software Tools in 2019

We sure do spend a lot of time signing on.

Tech

10 Best Free Screenwriting Software

 

Tech

6 Best Free Shopping Cart Software Solutions

Have you ever gotten the shopping cart with the busted wheel at the store? It’s the worst.

Tech

How to Hire Freelancers (+How To Use Freelance Platforms)

Freelancers aren’t the only ones thriving in the gig economy.

Customer Service

What is Great Customer Service? (7 Tips to Wow Customers)

Underperforming customer service is the demise of all businesses.

Tech

What Is a Learning Experience Platform? (+The Difference Between LEP and Corporate LMS)

“An investment in knowledge pays the best interest.” — Benjamin Franklin

Research

10 Best Free Cloud Storage Products in 2019

The very idea of cloud storage was once inaccessible and even ethereal—I’ll admit thinking...

Tech

How to Make a Presentation Interactive in 2019

Picture the greatest presentation you’ve ever witnessed. Why did it make such an impact?

Real Estate

10 Quick Ways to Upgrade Your Real Estate Social Media Strategy

Having a strong presence on social media is a necessity for real estate agents.

Management

How To Keep Up With Changes In The Professional Services Industry

What is professional services automation (PSA)?

Professional services is probably one of...

Tech

How Recruiting Automation Improves Hiring (+Best RA Software)

Recruiters lose an average of 14 hours per week manually completing recruiting tasks such...

Tech

How to Freelance (+5 Steps For Beginning Freelancers)

The path to becoming a freelancer is exciting, but there’s a long road ahead before you...

Management

G2sday Roundup: September 10, 2019

We are back at it again after a week off for the holiday to bring you the top industry...

Guest Post

Is Invoice Factoring is a Good Fit for Your Business?

Cash flow is the lifeblood of any business, and when it slows or stops altogether, it can...

Productivity

How Much Should You Contribute to Your 401(k)? (10 Pro Tips)

Saving for retirement can be a daunting task, but your 50-year-old self will be thankful...

Marketing

Mass Email Marketing: The Best Ways to Approach Your Campaign

Some people are of the opinion that mass email marketing is dead. Well, the thing about...

Guest Post

To Grow Your Business, Know This One Secret to Effective Marketing

For your business to grow and succeed, you must market your business.

Productivity

How to Loop a PowerPoint in 5 Simple Steps

Public speaking isn’t for everyone.

Productivity

How Much Does a Passport Cost in 2020?

Sometimes you just have to get away. Far away.

Research

What Is Local Listing Management? (+Why It’s Important for Your Business)

Before the internet, one of the best ways to find a local business was through the Yellow...

Productivity

How to Share a Folder on Google Drive in 4 Easy Steps

Passwords. Mascara. Your drink with a stranger.

Management

What Is a Virtual Data Room? (+Best Free VDR Software)

From cloud-based storage to a dusty file cabinet, there are many ways to store documents....

Tech

What Is PLM?

It can be difficult to get a product from conception all the way to market.

Guest Post

5 Smart Strategies to Help You Earn and Retain More Donors

Just getting a donor is half the battle; the other half is keeping them. 

Guest Post

6 Clever Tips to Generate Quality Leads through Social Media

The modern-day internet user is spending 142 minutes per day on social media.

Productivity

How to Create a Folder in Google Docs in 4 Steps

If you’re anything like me, you consistently have that moment of panic where you can’t...

Accounting & Finance

What Is a CPA? Roles and Responsibilities

A position as a certified public accountant has long been a desirable one.

Guest Post

3 Brainstorming Techniques for Original Infographic Content

Running low on creative energy every time you’re about to start on an infographic project?

Management

What Is a Franchise Fee? (+2 Other Costs of Owning a Franchise)

You gotta pay to play.

Management

5 Key Takeaways from Content Marketing World 2019

Wrapping up their ninth year hosting the annual conference in Cleveland, the team at...

Tech

What Is a Network? (+Types and Networking Terms)

While the name might sound simple, networking tends to be incredibly complex.

Tech

What Is Finite Element Analysis?

Have you ever wondered how engineers and manufacturers test the durability, strength and...

Tech

What Is QMS?

Creating a formalized system of business processes is one of the best ways to reduce waste,...

Guest Post

Advancing ABM’s Role as a Sales Enabler

In an age when modern marketing dominates content and conversations, tried-and-tested...

Productivity

How to Add Music to PowerPoint in 3 Easy Steps

Ever sat through a not-so-exciting and seemingly never ending presentation?

Guest Post

Extreme Makeover: Call-To-Action Button Edition (+6 Effective Brand Strategies)

What’s the marketers’ mantra? Increase conversation rates at all costs.

Productivity

How to Format a Subscript or Superscript in PowerPoint

You’re here because you need to make a superscript (or subscript) in PowerPoint.

Tech

6 Best Free Podcast Editing Software Tools in 2019

“You get a podcast. And YOU get a podcast!”

Management

Compliance 101: The Basics of Compliance and How It Affects You

Did you know that the use of car seat belts wasn’t mandatory until 1984? Even today, in 15...

Guest Post

7 Proven Techniques for Hiring Employees in Tech

 

You’ve probably heard time and again that hiring employees in tech is tough. But how...

Guest Post

How to Choose the Right Backend Technology Stack for Your Web App

So, you’ve come up with a brilliant idea for a web application that is going to be a...

Guest Post

6 Keys to a Smarter B2B Growth Strategy

You have come across hundreds of long lists of growth strategies.

Management

How Much Is Apple Music in 2020?

Discover and listen in perfect harmony.

Tech

15 Best Free HTML Editors in 2019

It’s fair to say that HTML is a universal language — like food, music and dabbing.

Tech

Programming Morality: Isaac Asimov’s Three Laws of Robotics

If you ask enough people about the fusion of AI and robotics, chances are you’re going to...

Marketing

Media Buyer Job Description: Responsibilities, Skills + Salary

Location, location, location.

Marketing

The 12 Highest Rated Marketing Conferences to Attend in 2019-2020

Conferences are one of the best ways to grow your career.

Tech

What Is Virtual Reality? (+3 Types of VR Experiences)

Escape into your own world with virtual reality technology.

Guest Post

7 Loyalty Program Types: Which One Is Right for You?

Entrepreneurs and business management experts have often reiterated that getting your first...

Guest Post

5 Ways Dashboards Can Improve Team Performance

Most managers are on a constant lookout for tools and tweaks that make their team’s work...

Management

How to Find Remote Web Developer Jobs

Software development is an increasingly popular field in our tech-forward society. Some of...

Social Media

Facebook to Start Hiding Likes: How and Why?

I don’t like when people hide things from me.

Guest Post

8 Tips to Attract and Engage Visitors at a Trade Show Booth

You have poured your heart and soul into organizing your trade show booth display.

Productivity

What's the Twitter Character Limit?

The Twitter character limit has doubled its previous capacity in 2017.

Marketing

YouTube Premium (The Features, How Much It Costs + YouTube Music)

The first thing you need to know is that YouTube Red doesn’t exist anymore.