Sales

13 Strategies to Increase Sales: Learn How to Sell Profitably

Sales is no longer about selling.

Guest Post

Enterprise Testing Made Smarter: Low-Code and No-Code Test Automation

Low-code and no-code technology enable businesses to meet the ever-increasing software demand,...

Guest Post

What Is HIPAA? Here's How to Ensure You're HIPAA Compliant

No one should compromise on health and safety, and this is what HIPAA ensures. The Health Insurance...

Guest Post

The Role of Talent Intelligence in Optimizing Recruitment

Recruiting is competitive, fast-paced, and challenging, where the best talent intelligence wins.

Management

What Is an Entrepreneur? 5 Traits (+ Notable Trailblazers)

Unless you’ve been living under a rock for the past 50 years, you have probably heard of the...

Marketing

G2 Now Has 2M+ Reviews: Here's What That Says About Software Buying

Each of us has a story to tell. Milestones are just one small part of ours.

Guest Post

5 Impactful Sustainable Business Practices

Sustainability is no longer a choice; it's a necessity.

Guest Post

How Users Are Managed in B2B vs. B2C Companies

When building an application, user management is a critical component that you cannot overlook. 

Guest Post

How to Build a B2B Content Marketing Strategy that Converts

Content marketing plays a key role in both customer acquisition and retention. 

Sales

Why the G2 + Slack Integration Is a Must-Have for Revenue Teams

There’s nothing quite as satisfying as a cold drink on a sweltering summer day.

Guest Post

How to Visually Communicate with Employees and Increase Engagement

As the employee communications landscape continues to develop, organizations keep exploring the...

Marketing

7 B2B Marketing Themes from 2022

Like most, there’s a lot I’m reflecting on as we wind down 2022.

Marketing

What Is Inbound Marketing? How to Pitch to the Right Audience

When it comes to marketing, you are not your prospect. 

Marketing

Best of G2 Badges: Customer Roundup 2022

Each quarter, G2 awards badges to companies that deliver world-class products and experiences for...

Guest Post

What Are Data Silos? How to Interconnect Data and Increase Efficiency

Modern technology allows companies to collect and harness more useful data than ever. They might...

Marketing

Why Email Automation Is Key For Business Growth

Ever noticed how top brands always seem to drop extremely relevant emails in your inbox at just the...

Marketing

How UpContent Is Fueling Customer-Led Growth With G2

Even as a newly minted organization, UpContent knew that the customer voice is a critical component...

Tech

The Global Opportunity for Indian SaaS Vendors in 2023

In October, I had an incredible week visiting Bangalore, where we hosted two inaugural APAC events:...

Tech

Why BIM is the Key to Understanding Your Designs

 Step away from the drafting table - buildings aren’t 2D, so why would you design them in 2D?

Tech

How to Build a Multilingual Website to Reach a Wider Audience

English is the world's most studied language. 

Marketing

How to Drive Efficient Growth With Demand Gen: A Conversation With Carilu Dietrich

Banking on demand generation to keep your business afloat? 

Guest Post

3 Easy Ways to Systemize Your Business and Decrease Burnout

A system doesn't have to be engineered toward excellence.

Guest Post

10 Key CRM Functions to Personalize Customer Relationships

Today’s competitive market requires businesses to create engaging customer experiences to attract...

Marketing

Fuel Your Demand Strategy With G2 Buyer Intent: Lessons From Jonathan Pogact and Robin Izsak-Tseng

Marketers and sales teams are up for some challenging times ahead.

Marketing

Driving Customer Advocacy with G2: A Masterclass from Katlin Hess & Emily Malis Greathouse

The voice of the customer is indispensable when your product is outstanding.

Marketing

How to Drive Growth Amid Uncertainty: Lessons From ZoomInfo CEO Henry Schuck

During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...

Featured

Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel

A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.

Productivity

The State of Software in Marketing From GTM Partners and Chiefmartec

Software isn’t the answer to everything – just most things.

Marketing

Leading Through a Downturn: Insights From CMOs at Zoominfo and Lacework

You can either drown or rise above to ride the waves.

Marketing

How to Build a Brand: A Playbook by Bill Macaitis and Dave Gerhardt

“The brand is a fire that drives customers.” - Bill Macaitis

Marketing

The Future of G2 from G2’s Godard Abel and Sara Rossio

Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...

Guest Post

6 Key Challenges of Omnichannel Retail and How to Solve Them

Decoding the retail puzzle for businesses.

Marketing

Creating Your First eBook? 15 Experts Share Tips and Best Practices

So if I’m guessing correctly, you’re here because you’ve decided to learn how to make an eBook. Am...

Productivity

Craft Effective Out-Of-Office Messages (+15 Free Templates)

Day in and day out, you show up to your job and work hard, so you and your team hit your goals. Now...

Marketing

What Are Press Conferences? How to Plan Briefings Like a Pro

Ever thrown a party only to find out no one shows up?

Marketing

What is Ad Fraud? How to Strategize and Decrease Risk Factors

Online advertising is huge. And so are ad frauds. 

Guest Post

What Is Neuromarketing? How to Use It in Your Marketing Strategy

The human brain houses many thoughts and emotions.

Guest Post

What is Click Fraud? Here's What You Can Do to Prevent It

Ever since the mechanics behind ad tech (and digital marketing in general) became effective...

Marketing

What is Nonprofit Marketing? 8 Ways to Boost Online Efforts

Activism must be marketed for it to be accessible.

Productivity

What Is a Mortgage? The Basics of a Home Loan

Nobody likes the idea of debt.

Management

How to Become a Successful HR Manager in Any Industry

Advancing your career is an endless but often exciting process.

Productivity

The Top 10 Managerial Skills Recruiters are Looking For

The world is moving forward, and managers are striving to improve; to keep track of things, they...

Tech

12 Best Examples of Gamification Across Business Spheres

Re-inventing customer experience with games.

Marketing

What Is A Referral Program and Why Your Business Needs One

Potential customers always ask their friends and family for recommendations before buying a product...

Guest Post

7 Tips for Building a Knowledge Base to Wow Your Customers

The core of a successful business is not customers. It’s customers who are empowered.

Guest Post

11 Common Types of Sales Objections Raised by Prospects

Objection! Your Honor, leading the witness.

Management

A Guide to Governance, Risk, and Compliance (GRC)

This isn't revolutionary, it's a requirement.

Productivity

How to Write a Resignation Letter (+ Free Template!)

All good things must come to an end, and all bad things must come to an end quickly.

Guest Post

7 Steps to Future-Proof Your MSP Business and Stay Relevant

Businesses, big and small, operate with flexibility and speed that couldn’t have been imagined even...

Marketing

How to Take Advantage of the Many Benefits of Freelancing

The stability of a nine-to-five is necessary for some.

Guest Post

Website Personalization 101: How to Make Visitors Feel Valued

Give a little TLC to your brand audience.

Guest Post

Customer Service Automation: Put Everyday Support on Autopilot

Most aspects of our life can be automated today, and customer service is no exception. 

Guest Post

Brand Consistency Is a Must. Here's What You Need to Know

A seamless brand experience is everything in today's hybrid world. 

Guest Post

What Is E-Commerce Automation? How It Unites Efficiency and CX

Great customer experience (CX) always drives revenue.

Guest Post

Top 6 SaaS Trends to Keep an Eye On in 2023

When it first came on the scene in the 1990s, software-as-a-service (SaaS) was a means to...

Guest Post

What Is Advocacy Marketing? Let Your Customers Speak for You

Customers expect a frictionless, personalized experience.

Productivity

Building a Prospecting Motion: How to Outreach Like a Pro

The core responsibility of business development is to generate a pipeline of new business...

Productivity

5 Clever Ways to Email a Recruiter and Get Their Attention

If you’re like me, your anxiety spikes when hitting send on an email.

Guest Post

What Is E-Commerce Marketing? 13 Tips to Attract More Customers

E-commerce marketing helps your business grow, increases sales, and builds brand awareness. 

Design

20+ Graphic Design Statistics That You Should Know Now

Graphic design is the essence of visual representation.

Tech

What Is a CMS? How to Choose One That Fits Your Needs

Content is the reigning king of marketing, and I don’t see that changing anytime soon.

Guest Post

What Is Invoice Processing? How to Expedite Vendor Payments

Supplier crossovers are the new business order.

Marketing

The Evolution of Competitive Intelligence in SaaS

Competition is one of the critical components of life on Earth.

Guest Post

How to Make a Business Case for Board Management Software

Board management software (BMS) adoption is crucial for any business strategy.

Marketing

Product Photography: How to Capture the Perfect Shot

How do shoppers gain trust in the e-commerce world? 

Marketing

Content Marketing vs. Content Writing: Which Is Better for You?

Behind every great copy lie the three Cs of content: clear, concise, and compelling.

Marketing

How to Make a Podcast Intro That Won't Bore Your Audience

You only get one first impression.

Marketing

5 Reasons to Register for Reach 2022: Best in SaaS

There’s no denying that 2022 has brought unique challenges to overcome and steep hurdles to jump.

Productivity

14 Classroom Management Strategies for the Productive Educator

It takes a special type of person to teach for a living.

OnBoard's Road to 1,000 Reviews

When Dylan Caraker, a customer marketing manager at OnBoard, was tasked with generating 1,000...

Productivity

Unlimited PTO: Is It Right For Your Company?

Vacation, all I ever wanted...

Management

What Is Net Profit Margin? Definition, Formula, And Examples

Each sales dollar you make leaves you some profit.

Guest Post

The Impact of E-Commerce Inflation on Buying and Consuming Habits

Concerns about inflation have greatly affected competition in e-commerce. 

Guest Post

What Is Alert Fatigue? 4 Ways to Mitigate It and Prevent Burnout

Beep, beep, ding, ding – the origins of alert fatigue.

Productivity

Business Ethics: What They Are and How They Impact Success

Just because something isn’t illegal doesn’t mean you should do it.

Guest Post

What Is Accountability in the Workplace? 12 Ways to Foster It

Accountability in the workplace starts with a culture of ownership which helps high-performing...

Guest Post

How Content Distribution Can Help You Target the Right Audience

An engaging audience is within your reach.

Tech

G2 CEO Reflections: The State of European SaaS

As we continue through a global economic downturn, every industry is faced with a set of challenges...

Marketing

G2 + ZoomInfo Offers More Precise Ways to Target Buyers

When it comes to data, less is more, right?

Guest Post

7 Key Benefits of Using Marketing Automation in 2023

When it comes to marketing, personalization is everything. 

Productivity

How to Find Your Perfect Data Combination Using Alternative Data

Almost every single day, you interact with data (even if you don’t realize it!). 

Tech

How to Recognize Signs of Cyberbullying and Prevent It From Occurring

Our computers and smartphones are typically a place of joy and entertainment.

Guest Post

12 Reasons Your Email Deliverability Suffers and How to Fix It

Most people send emails under the general assumption that they’ll be delivered.

Productivity

Traffic-Focused Engineering at G2: A Front-Row Seat to Google's Ranking Algorithm

The impact that worldwide adoption of internet usage has had on the modern business world is...

Guest Post

What Are Brand Guidelines? A Clear Roadmap for Your Business

When it comes to business, branding is everything.

Guest Post

NFT Launch Strategy: How to Enter the Booming NFT Market

The non-fungible token (NFT) market is on the rise, with different projects serving as fuel despite...

Productivity

DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion

People are complex. People are complicated. 

Marketing

How to Build a Winning Social Media Marketing Strategy

Gone are the days when social media was a new concept.

3 Ways Software Brands Can Sell Their Complete Product Suite

Software vendors don’t typically become enterprise-level organizations by focusing on a single...

Guest Post

Creating a Hybrid Work Culture Is Hard. Here's How to Do It Right

The workplace of today looks very different from that of a few years ago. The option for employees...

Marketing

Dreamdata’s Guide to Maximizing the Value of Your G2 Reviews

The average B2B customer completes around 57% of the buying process before ever even engaging with...

FTC Guidelines for Reviews: G2’s Take on Improving Trust & Transparency

As the Chief Product Officer at G2, I live and breathe the world of peer reviews. And, we have a...

Marketing

Content Creation: Its Importance and a Guide to Get You Started

Digital media has redefined 'content marketing'!

Guest Post

Privacy Automation 101: Control User Data and Increase ROI

Today, businesses have unprecedented access to personal data.

Marketing

FloQast’s Guide to Multi-Channel Review Campaigns

FloQast has accomplished what so many companies strive to: quickly populating authentic customer...

Marketing

10 Email Marketing Strategy Tips from G2's Own Email Expert

So, you’ve used G2 to find the best email marketing software for your business, maybe you have an...

Top 5 C-Suite Titles And Job Description Templates

What’s better than writing off $40 million in inventory? Less cost and more profit, of course. 

Guest Post

How to Stop Your Business Emails from Landing in Spam

Nearly half of all emails are spam. Chances are some of your emails are spam, too. 

Sales

CEOs Aren't Making the Most of G2 (And Why It Matters)

When you only have a hammer, everything looks like a nail.

Productivity

The Great Resignation: Has Anything Changed and Will It Ever End?

If you work in HR, lead people, manage people, or had to hire people anytime in the last two years,...

Marketing

What Is a Go-to-Market Strategy? How to Position Yourself for Success 

It’s not easy being the new kid.

Sales

How to Create an Effective Product-led SaaS Pricing Strategy

Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS. 

Guest Post

CRM for SMBs: Tying Sales and Marketing Together

It’s no surprise that when each of your departments work together you deliver a more cohesive...

Guest Post

Automotive Digital Retailing Ensures Seamless Car Buying

Automotive digital retailing platforms make car buying better for customers online and in the...

Guest Post

Proactive Anti-Fraud in Cyber Resilience: Why Is It Important?

In today's ecosystem, losses at the hands of enterprising scammers are as inevitable as the...

Guest Post

8 Best Practices to Help You Master Email Communication

Email is an integral part of today’s culture, both at work and at home. 

Tech

What Is Mixed Reality? The Better Side of Technology

The hopscotch of realities.

Guest Post

How Recruiting Automation Improves the Candidate Experience

The world is powered by the experience economy, and it's time to take that to heart when it comes...

Guest Post

The First 60 Days of an Employee Advocacy Program

Look at you go!

Guest Post

OKRs: Get Started With This Guide for Beginners

Objective and key results (OKRs) is a goal-setting framework that has grown in popularity over the...

Guest Post

What Is DNS Security? Why It Matters for Your Business

After the year 2000, when technology use and development skyrocketed, the progression of cyber risk...

Marketing

How to Write a Professional Email That Actually Gets a Response

One of the most efficient channels for communication, both inside and outside of an organization,...

Guest Post

Autonomous Finance 101: Don't Waste Any More Time

Accounting and financial process management can be time-consuming and stressful.

Guest Post

Why Software Adoption Is Vital to Digital Employee Experience

Digital transformation initially focused on gaining a competitive advantage over slower digital...

Guest Post

How Contact Centers Help Lock in Customer Loyalty

Commerce requires people to communicate with each other. A contact center keeps everybody talking –...

Guest Post

What Is No-Code? A Complete Guide on No-Code Software Development

You might find a lot of solutions that allow you to carry out complex tasks without coding. 

Guest Post

A Brief History of CRM: How We Got Here and What's Next

Customer relationship management (CRM) is a mission-critical technology for almost every business...

Guest Post

What Is an Embedded iPaaS? How It Improves Customer Experience

If you work at a SaaS company, you know how essential integrations are to your customers.

Marketing

Why You Should Leverage Your Free G2 Profile (+ How To Get Started)

Reviews are eating the software world.

Marketing

How to Use Twitter Analytics to Your Advantage

No matter how you use Twitter, getting familiar with the analytics tool is in your best interest.

Featured

5 Steps to Successfully Manage a Business During a Downturn and Emerge Even Stronger

We’ve all seen the headlines. Record inflation, tumbling tech stocks, and fears of a looming...

Guest Post

Hybrid Work Models: Which Is Right for Your Business?

The pandemic has caused work-from-home (WFH) initiatives to skyrocket, and they show no signs of...

Guest Post

What Does Customer Engagement Really Mean for Your Business?

Engagement is everything. 

Guest Post

How to Build an E-commerce Website and Sell Products Online

Are you looking to start an e-commerce business? The time couldn’t be better.

Guest Post

How to Design Your 360-degree Feedback and Make It Stick

Performance reviews can make your heads spin from all the new feedback.

Guest Post

How to Meet Expectations for Seamless Hybrid Communication

The world has gone hybrid. 

Guest Post

Why You Need to Prioritize Your Salespeople's Mental Health

Sales is now synonymous with crushing goals, hitting quotas, and conquering KPIs. 

Marketing

What Is Consumer Behavior? Strategize the Way Your Customers Want

Do you ever look at someone and wonder: what is going on inside their head?

Marketing

5 Tips to Crush Your Intent Data Goals from G2 and ZoomInfo

In both life and sales, timing is everything.

Guest Post

5 GRC Trends: How Will Governance, Risk, and Compliance Evolve?

The rate of change in the business world is mind-boggling.

Guest Post

Communication Channels Your Business Needs to Succeed

Whether you’re a business leader, partner, or team member, communication channels are your most...

Guest Post

How to Build and Maintain an Empowering Collaborative Culture

We've seen it all: from stylish Instagram stories and colorful offices to branded totes. 

Guest Post

What Is User Acceptance Testing (UAT)? How to Gather User Insights

Launching software without testing is like shooting an arrow in the dark.

Guest Post

What Is Customer Loyalty? 5 Ways to Build a Loyal Culture

Loyal customers weave a story for your business that no other stakeholder can.

Tech

Immersive Experience: Giving More to Your Customer

The birth of a spectacular reality.

Tech

Everything You Need to Know About IoT Devices

IoT devices allow us to take internet connectivity wherever we go. There are thousands of different...

Marketing

G2 Summer Social: CMOs Turn Up the Heat on Customer-Led Growth Insights

In a sea of stakeholders, pick the customer.

Marketing

Event Marketing: How to Execute a Successful Event, Everytime

Oh, the excitement of events. The thrill that today holds something different. 

Marketing

Reviews Matter for Software Brands: Generate and Manage Them Effectively

Reviews have become an important part of the purchase journey across just about every product...

Productivity

Employee Handbooks: How to Write One and What to Include

What’s one thing that both the smallest of startups and the largest of enterprises need?

Guest Post

What Is Lead Nurturing? 5 Techniques That Actually Work

Lead nurturing is a process of developing and maintaining relationships with potential customers. 

Guest Post

What Is PIPEDA? Everything You Need to Know for Compliance

Data privacy can make or break your business.

Management

How to Become a Bookkeeper: 5 Key Steps to Success

Becoming a bookkeeper is more than just adding numbers and tracking invoices. 

Marketing

Enhance Lead Scoring and Competitive Targeting Using G2 and HubSpot

When it comes to marketing, many day-to-day efforts are improved by working smarter, not harder.

Marketing

Marketing vs. Advertising: How to Spot the Difference

This is not a twinning moment.

Guest Post

What Is a QR Code? How to Scan and How to Make Your Own

QR codes are now a familiar sight.

Marketing

7 Takeaways from SaaStr Europa 2022

I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...

Guest Post

Direct-to-Consumer Marketing 101: How to Get Started

Who’s not guilty of scrolling through their feed at 3 AM, finding an irresistible urge to purchase...

Guest Post

What Is Interactive Marketing? Check Out These Strategies

Are you looking for ways to increase your engagement and overall sales? Interactive marketing is...

Guest Post

Digital Procurement: Leave the Traditional Method Behind

The software procurement process has come a long way since software was mailed on CDs. 

Guest Post

ERP Selection: Find the Best Option Using Software Reviews

ERP isn’t another legacy strategy.

Guest Post

Cookieless Marketing: How to Adapt Your Marketing Mix

For years, marketers have relied on cookies, or little data files that contain personal...

Guest Post

9 Sure-Fire Ways to Engage Your Remote Employees

A connected and thriving remote team is within your grasp.

Guest Post

AI in Customer Service: How to Enrich Your Customer Experience

Exceptional customer service is an absolute must today. 

Tech

15 Best Free Database Software for Data Management in 2022

Whether you’re a marketer or software developer, you've probably heard of “database”.

Guest Post

RFM Analysis: the Best-Kept Secret for B2B Product Sellers

Do you sell physical products to other businesses? Recency, frequency, and monetary value (RFM)...

Guest Post

5 Mass Email Marketing Techniques You Need to Implement

Over the past few years, we've heard conflicting opinions about the success of mass email...

Marketing

3 Ways to Grow A Customer Base Quickly

Rome was not built in a day.

Tech

Best of SaaS: The Top Tech Companies in Los Angeles

City of stars - are you shining just for me?

Design

11 Best Free Floor Plan Software for 2022

Prepare to be floored.

Guest Post

AI Ethics Are a Concern. Learn How You Can Stay Ethical

Artificial intelligence (AI) is becoming ubiquitous in our everyday lives. 

Tech

9 Free Landscape Design Software for Designers and Architects

Humans visualize things based on their imagination.

Guest Post

On-Page SEO: A Step-by-Step Guide to Optimizing Your Site

Over the years, on-page SEO practices, for the most part, have remained the same. 

Tech

Top 10 Free Presentation Software for 2022

Let me just go ahead and shaaaaare myyyy screeeeen… 

Guest Post

Are QR Codes Safe? Best Practices to Ensure QR Code Security

Today's smartphone-centric world is becoming more familiar with QR codes.

Guest Post

5 Easy Ways to Say Goodbye to Email Overwhelm and Burnout

We are in the midst of the Great Resignation, with employees leaving their jobs in record numbers. 

Tech

Top 4 Free 3D Printing Software for 2022

There’s something to be said about seeing an idea or a design come to life.

Marketing

How to Build a Personal Brand You're Proud of

It’s always a great time to work on yourself.

Guest Post

5 Ways Startups Can Harness AI and Kickstart Growth

Although technologies like artificial intelligence (AI) have been around for years, many businesses...

Tech

Best of SaaS: The Top Tech Companies in Chicago

Chicago is my kind of town.

Marketing

CMO Insights: How to go from a Market Disruptor to a Category Leader

We recently had the pleasure of hosting our CMO Consult Webinar, where I was joined by Udi Ledergor...

Guest Post

How to Choose a Metaverse for Company Events in 2022

Since Mark Zuckerberg first mentioned it, everyone has kept talking about the metaverse as a...

Marketing

Lost in the Grid: How to Rise Above the Noise on G2

At full capacity, Madison Square Garden can host more than 20,000 people in its arena. 

Tech

What Is GPS Tracking? How It Can Benefit Your Business

Keep right and take the exit toward your GPS guide.

Guest Post

EdTech: A New Way of Teaching and Learning That’s Here to Stay

Technology has transformed the way we interact, and EdTech is no exception. 

Guest Post

What Is PR Measurement? How to Showcase Your PR Success

It’s time to rethink PR measurement. 

3 Ways CMOs Can Use Customer Voice to Build Brands

This was originally published in Adweek.

Guest Post

Optimize Employee Experience to Attract and Retain Top Talent

A good organization provides employment, but a great organization provides employee experience.

Guest Post

The 4 Ps of Marketing: How to Apply Them to Your Business

Marketing a business goes beyond advertising. 

Guest Post

Why Is Data-Driven Culture Important for a Consumer Business?

Due to the rapid digital transformation across all industries, an exploding quantity of data is...

Guest Post

360º Page Speed Testing: How It Impacts Performance and SEO

You can test your page speed in many ways. 

Guest Post

9 Common Sales Pipeline Mistakes Brands Must Avoid

A robust sales pipeline is at the heart of any fast-growing business.

Tech

Best of SaaS: The Top Tech Companies in New York

Ah, New York. The Capital of the World. 

Guest Post

The Cookieless Future: Why Are Cookies Going Away?

Since Google announced the elimination of third-party cookies and Apple announced changes that make...

Tech

How Business Messaging Can Improve Customer Experience

Consumer demand for personalized experiences is at an all-time high.

Guest Post

10 Easy Steps to Set Up a VoIP Phone System

Cloud is more than just a buzzword of the decade. 

Guest Post

Everything You Need to Know About Multi-Touch Attribution

With the average buying journey growing more complex, businesses turn to multi-touch attribution to...

Guest Post

15 Advanced Candidate Sourcing Techniques to Discover Talent

The shift to a candidate-driven market is the most extensive and significant development in...

Guest Post

Ethics of Facial Recognition: Key Issues and Solutions

Facial recognition is considered one of the fascinating technological marvels. 

Guest Post

What Is Federated Authentication? How It Improves Security

For many employees today, the workplace is no longer a fixed location.

Tech

Top 10 Free Animation Software for 2022

No matter your age, animation has somehow made its way into your heart. Today, anyone can create...

Guest Post

How to Automate the Consulting Process in 7 Steps

As a consultant, you want to stand out by providing every client with personalized advice at every...

Guest Post

What Is Social Listening? How to Act on What You Hear

If you're in a creative business and have ever created content, you know how important it is. But...

Productivity

What Is Inventory? From Raw Materials to Finished Goods

Once upon a time, there were goods so organized, so efficient, that it laid the foundation to...

Guest Post

What Is Digital Adoption? Why It Leads to Positive ROI

Imagine you’re tasked with implementing a complex new CRM tool designed to transform your company's...

Thought Leadership

3 Lessons Learned from Building Unicorns in Atlanta

Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...

Guest Post

5 Subscription Metrics You Need to Start Tracking

Subscription businesses are hotter than ever.

Guest Post

Cross-Selling and Upselling: How They Differ Yet Work Together

When looking for new prospects, it's easy to forget about the customers already in your sales...

Guest Post

What Is Buzz Marketing? How to Get Everyone Talking

Every brand wants publicity.

Guest Post

Your Local Marketing Guide: Reach Customers in Your Area

Marketing locally is very different from reaching a global audience. 

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