reach 2023

How to Drive and Measure B2B Marketing Efficiency: Tips from Amanda Malko and Latané Conant

Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing...

Industry Insights

Quantive's CMO Casey Carey on Building High-Performing Marketing Teams

Building extraordinary is a continuous process that requires commitment and a clear vision. Leaders...

Industry Insights

7 Intriguing Online Review Insights With B2B SaaS Reviews Founder

It's no secret that customer reviews are an essential part of the purchasing process for software...

Contributor Network

The Role of Mobile Technology in Performance Assessment

Mobile technology has emerged as a game-changer in various business operations, particularly in the...

Contributor Network

AI and Deep Learning: What’s Next in SaaS Innovation

The software-as-a-service (SaaS) sector has crafted a compelling narrative of growth and innovation...

GTM Innovators

Ryan Longfield on Increasing Productivity Across Sales & Marketing Teams

For salespeople, time is the ultimate currency.

Tech

Computer Security Day Insights: Hear From India's Top Experts

May I have a few minutes of your time?

Contributor Network

AI for Business Texting: Enhance Your Communication Strategy

AI's transformative impact has grown across all aspects of our lives. From anticipating retail...

Contributor Network

Maximizing ROI With Employee Wellness Programs: Overview And Benefits

In today's fast-paced world, companies always seek ways to improve performance and outperform their...

Contributor Network

What Is AIOps? How to Create an Intelligent Infrastructure

Applications and infrastructure keep advancing at a pace that we humans struggle to match. No...

Tech

Navigating the Future of B2B SaaS with G2's Executive Advisory Board

We recently had the opportunity to host representatives from G2’s Executive Advisory Board (EAB)...

Tech

51 Automotive Industry Statistics to Highlight Latest Trends

People’s choices and preferences change rapidly. Just a decade ago, sedans were a popular choice....

Tech

48 Voice Search Statistics That Unveil Emerging Opportunities

Voice search has changed how we interact with our devices and access information. Nowadays, we...

Tech

42 Construction Statistics to Justify The Changing Market

Construction, a significant part of our economy, is changing fast. The latest construction...

Tech

14 Free GIS Software Solutions for 2023

How do companies tackle challenges that span across various regions and countries?

Tech

How SaaS Leaders are Operationalizing AI to Drive Go-To-Market Impact

After sharing my reflections on the global opportunity for SaaS innovators in the age of AI, I was...

Tech

The Growth Opportunity for Global SaaS Innovators in the Age of AI

This time each year, I look forward to my “World Tour” in APAC and EMEA, spending time with G2...

Marketing

5 Reasons to Register for Reach 2023: The Pulse of Software

A lot has happened in 2023, and it feels like just yesterday everyone was talking about getting...

Contributor Network

LinkedIn Analytics: Leveraging Performance to Perfection

LinkedIn has proven to be the most powerful social media for business people and salespeople.

GTM Innovators

Michael Brenner’s Tips on Effective Contextual Marketing Strategies

Buzzwords are continuing to dominate B2B marketing.

Productivity

Performance Management: Working Methodology, Importance, and Best Software

Effective employee-manager communication greatly benefits organizations.

Contributor Network

What Is Unified Communications? Benefits and Practices to Implement

You must be resource-efficient to run a business.

Tech

36 Noteworthy Podcast Statistics for Tuning to Success in 2023

“Hey, there’s this great podcast you should check out.”

Tech

Top 10 Free Animation Software for 2023

No matter your age, animation has somehow made its way into your heart. Today, anyone can create...

Contributor Network

10 Website KPIs Every Performance Marketer Should Track

The decisions of performance marketers determine the course of a website's success.

Contributor Network

10 Steps for Creating an Effective Social Media Workflow

It's Tuesday morning, and you're running on empty: no content or ideas. Stress mounts as you...

Sales

How Sales Teams Can Adopt and Use AI for Smarter Selling

Artificial intelligence (AI) is rapidly transforming the sales landscape. As a result, AI-powered...

Contributor Network

What Is Project Planning? 7 Steps for Success

A well-planned project is a well-executed project.

G2 Voices

Looking For AI Code Generators? Learn the Legal Fine Print

AI has an ever-evolving potential that can feel overwhelming without adequate knowledge. When it...

G2 Voices

Reviews in B2B & B2C: Why Trust Matters More Than Ever

Modern consumers have unprecedented power to influence purchase decisions and shape a brand's image.

Industry Insights

Building Trust in the Buyer’s Journey With RELAYTO’s Alex Shevelenko [Video]

A prospective buyer sifts through a bunch of software options, hesitating, evaluating, and most...

Industry Insights

FieldAssist’s CMO Explains Why Your Startup Has a GTM Problem

Ask any startup founder if you have a go-to-market (GTM) problem. It's entirely possible that the...

Contributor Network

What is a Client Portal? (+ Why Your Agency Needs One)

Client portals have come a long way.

Contributor Network

Unified API: Bridging the Gap Between SaaS Applications

A unified application programming interface (API) is an API that serves as a layer of abstraction...

Contributor Network

How to Plan for a Successful HubSpot Implementation

Proper planning is vital for the successful implementation of HubSpot. By dedicating time to...

Marketing

What Is Product Marketing? The Business Guide You Need

There’s been a definite shift into a more product-orientated world in recent years.

Tech

Session Border Controller and Its Role in VoIP Communications

VoIP traffic comprises a variety of codecs and protocols leading to mismatches affecting...

Marketing

Using Micro Influencers on Your Site to Capture Enterprises

While aiming to promote your brand or product on social media, securing an influencer with a...

Marketing

40+ Powerful Email Marketing Statistics To Grow in 2023

Email marketing isn’t going anywhere, but the trends are constantly changing.

Contributor Network

AI for Sales: Benefits, Use Cases, and Challenges

In the evolving, digitally-driven world of sales, teams feel the need to stay competitive.

Contributor Network

Make Your Startup A Success With These 10 Startup Metrics

You can’t run a successful startup on gut instinct alone.

Management

How To Get Public Service Loan Forgiveness: Best Practices

In today's world, many students are understandably concerned about their student loan debts.

Contributor Network

The Ultimate Guide To Choosing an Applicant Tracking System

Hiring and retaining the right people is the single most important factor in successfully realizing...

Contributor Network

Event Data Collection: Turn Attendee Insights Into Strategies

As the digital world moves toward a cookie-free environment, marketers must source first-party...

Contributor Network

What Is Technical SEO? How To Avoid Mistakes Websites Make

Technical search engine optimization (SEO) can be daunting. It’s a discipline that’s so huge it can...

Marketing

4 Practical Tips for Driving Sales with Marketing Qualified Leads

With the marketing team leading the way in crafting the lead capture strategy, it's crucial for the...

Tech

10 Best Free HR Management Software in 2023

The HR department is one of the most essential cogs in the corporate world.

Contributor Network

How To Make a Donation Page: Tips and Fundraising Software

With nonprofit operations relying heavily on the digital fundraising sphere, it’s important to have...

GTM Innovators

John Ellett’s Matrix for Creating a Dynamic Customer Experience

All customers want to choose their own adventure.

Contributor Network

Product-led Sales: The Next Stage in your SaaS Growth Journey

Product-led growth (PLG) is a go-to-market strategy that centers on the product.

Contributor Network

Why Customer-Led Buying Is the Way Forward for SaaS

In many circumstances, companies are debating whether to focus on a sales-led or product-led...

Marketing

90+ Advertising Statistics To Inform Your Ad Strategy in 2023

Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites - the...

Contributor Network

What is Database DevOps? How Does It Fuel Innovation?

If you’ve made it to this page, you’re likely frustrated with slow, tedious, manual database...

Contributor Network

How To Boost Your Small Business Productivity: Tips and Tools

If you’re running a small business, chances are you grapple with low productivity from time to...

Tech

Proof of Work vs. Proof of Stake: Comparative Guide 2023

Mine or stake? It’s time to make a choice.

Contributor Network

What is Page Speed? How to Load Website Faster

Slow and steady doesn't always win the race.

Tech

55 Blogging Statistics: The State of Content Creation in 2023

The year is 2023, and everything the light touches is powered by AI. The question has to be asked:...

Sales

What Is Sales Coaching? Tips To Help You Win Big

There is no shortage of important responsibilities for sales managers.

Contributor Network

What Is Lead Nurturing? Top 5 Techniques That Actually Work

Merely being a blip on your customer's radar isn't enough. Building meaningful relationships is...

Contributor Network

9 Types of Graphic Design, Examples, and Top Career Options

In school, you'll often learn that graphic design is all about making things look pretty.

Contributor Network

What Is Enterprise Legal Management? A Legal Guide

Public litigation isn't the same as enterprise legal management

Sales

Cold Calling 101: Tips to Connect With Prospects and Boost Sales

Have you ever had a positive experience from answering a surprise cold call?

7 Best Free VDI Software Solutions for 2023

As your business advances, so should your technology.

Contributor Network

Partner Program: Definition, Types, and How to Launch One

In SaaS, a partner program is like the electrical grid: the oft-overlooked backbone that makes our...

Contributor Network

What Is Revenue Management? 5 Strategies for Success

Traditionally, revenue management has been linked to hospitality and travel.

Contributor Network

What Is a Marketing Approval Process? 4 Tips for Building One

Anyone in marketing knows there are a lot of cooks in the kitchen, which can make moving through an...

HR

How to Write a Job Description to Attract the Right Candidate

WE’RE HIRING!

Contributor Network

Social Media Report: How to Create One and Free Template

Social media is essential for building your business online.

Tech

4 Best Free 3D Printing Software for 2024

There’s something to be said about seeing an idea or a design come to life.

Marketing

75 Branding Statistics for 2024: Top Insights and Trends

Branding is more than striking the right creative note.

Tech

24/7 Safety: A Comprehensive Guide to Medical Alert Systems

Take a moment to think about a situation where a loved one ends up all alone during a medical...

G2 Voices

Building a Product Team: How to Upgrade Your Team Development Strategy

I recently reflected on my personal highs and lows of the last year, and it made me think about the...

Management

How To Become a Bookkeeper: 5 Key Steps to Success

Becoming a bookkeeper is more than just adding numbers and tracking invoices.

Contributor Network

10 Innovative Content Types to Engage Users in 2024

The evolution of content types is undeniable. Technologies grow, online behavior changes, and...

Contributor Network

What is PIM? Top Tips To Enhance Your Product Catalog

Walking through the aisles of your favorite store is an experience in itself.

Contributor Network

Software Trends 2023: Latest Market Update

2023 is the year of artificial intelligence (AI). There’s no doubt about it.

Tech

35 DDoS Attack Statistics that Explain Its Rise in 2023

The aim of a distributed denial of service (DDoS) attack is to overwhelm a network or server...

Tech

127 Data Breach Statistics that Deliver Cybersecurity Insights

A data breach occurs when unauthorized individuals gain access to confidential data. Typically,...

Tech

28 Renewable Energy Statistics to Unveil a Cleaner Future

Sun rays, wind, and water last forever. They won’t exhaust themselves like fossil fuels do. They’re...

Tech

25 Image Recognition Statistics to Unveil Pixels Behind The Tech

Modern computers are learning to see much like how humans do and image recognition technology is...

Contributor Network

How to Anticipate Market Trends with Competitive Intelligence

Gaining a competitive edge in the business world has become a strategic necessity in 2023.

Marketing

120+ Digital Marketing Statistics of 2023 for Online Growth

In a world where new businesses are popping up every day, brand visibility is everything.

Featured

The Future of Cybersecurity With Chase Cunningham, G2's VP of Security Market Research [Video]

In a digital world, where every click, swipe, and keystroke opens doors to endless possibilities,...

Industry Insights

SmartBug's CEO Offers a Behind-the-Scenes Look at Her Revenue Leadership Team

At the heart of every successful business is a highly coordinated revenue leadership team.

Industry Insights

Lang.ai CEO Jorge Peñalva Reveals a New AI Framework for GTM Teams

If you’re part of a leadership team, you’re probably tasked with one of the most important...

Marketing

Beginner to Pro: Your Comprehensive Guide to Using IG Stories

In the not-so-distant past, your business might have used print ads, radio, and TV commercials to...

Contributor Network

Elevating ABM with Buying Group Marketing

In the realm of B2B marketing, where efficiency and ROI reign supreme, a new approach known as...

Contributor Network

8 Branding Tips to Build Lasting Customer Relationships

Building connections with your customers isn't just a strategy for small businesses.

Productivity

What Are Legacy Applications? Types, Challenges, and Solutions

In an era of rapidly advancing technology and ever-growing user expectations, companies must...

GTM Innovators

Jen Iguarta on How RevOps Can Fuel GTM Success

Directors get too much credit for the most beloved movie franchises.

Tech

41 Manufacturing Statistics to Showcase the Latest Trends

Modern manufacturing isn’t the same as it was two decades ago. Driven by data analytics, 3D...

Contributor Network

15 VPS Security Tips to Prevent Attacks on Your Server

Linux virtual private server (VPS) stands as a trusted choice for companies across the world. The...

Tech

The 58 Latest Fintech Statistics for Financial Insights

Fintech, a sector known for opportunities and potential, is often a subject of discussion for...

Tech

52 Metaverse Statistics That Will Shape Our Virtual World

Metaverse means "beyond the universe” and was introduced to us by authors like Neal Stephenson in...

99 Online Learning Platform Statistics that Reveal the Future

E-learning delivers education through digital resources. From classrooms to boardrooms, people are...

Contributor Network

How to Use Generative AI in Fintech to Optimize Your CX

From creative fields to e-commerce and software engineering, there’s no limit in sight for how...

G2 Voices

Using Generative AI? Consider These 7 Tips From a Legal Expert

As G2’s General Counsel, it’s my job to help build and protect the company, so it’s likely no...

Tech

67 of the Latest App Statistics to Deliver Rich Insights

Apps have taken over our daily lives. We wake up to an alarm app, check the news on another, and...

Tech

What Is Failover Clustering? How Does It Work + Solutions

Companies that need online transactions cannot afford server breakdowns. As a result, these...

Marketing

25+ Best Marketing Project Management Software in 2023

Let's be real – wrangling marketing campaigns sometimes feels like herding cats. You've got tasks...

Contributor Network

How Enterprise Search Helps Unlock Organizational Knowledge

Imagine you are the CEO of a company, delivering cloud data management and data security solutions...

Contributor Network

Why Marketers Need Automated Data Integration

In today's digital age, marketers are swimming in a sea of data. The amount of data sources and the...

Contributor Network

AMP for Email: The Ultimate Guide for Marketers

The email channel is mature.

Using Intent Data for More Effective Account-Based Marketing: Surface Your 5% of In-Market Buyers

You already know that you advertise to those who aren’t ready to buy. But you probably didn’t know...

Contributor Network

How Business Travel Analytics Helps Make Smarter Decisions

Data has always been the cornerstone of all strategic business decisions.

Contributor Network

Selecting a CRM for B2B Sales: Your Three-Step Blueprint

Your choice of customer relationship management (CRM) tool substantially impacts your sales...

Design

11 Best Free Floor Plan Software for 2023

Prepare to be floored.

Contributor Network

How to Create a Referral Program and Unlock the Power of Word of Mouth

In today's competitive landscape, word-of-mouth remains one of the most powerful marketing channels...

Productivity

SaaStr Annual Session Spotlight: Aligning Sales & Legal to Close More Deals Faster

For growing SaaS businesses, it’s common for sales and legal to butt heads. While sales teams are...

G2 Voices

Elevate With Quality Data: Tips for Crafting and Maintaining Strong Datasets

Data is changing the way the world works.

G2 Voices

Start Your Tech Adventure: Explaining Basic AI Concepts

At the beginning of the summer, I walked into G2’s corporate headquarters in Chicago, wide-eyed and...

Tech

What Is SQL Injection? How to Prevent SQLi Attacks

Web applications power our online experience day in and day out. We connect, interact, shop, and...

Contributor Network

How to Conduct Small Business Financial Planning Effectively

As a small business owner, financial planning can feel overwhelming.

Productivity

What Is Data Archiving? Goals, Techniques, and Best Practices

Every click, swipe, or tap continues a data trail that adds to the vast mosaic of our online world....

Tech

Open Banking: How Does It Work? Benefits + Challenges

Imagine a world where your financial data moves between banks without compromising security, where...

Contributor Network

Board Meeting Agenda: A Guide to Effective Meetings

Picture your board meeting as a treasure hunt.

Contributor Network

Blogger Outreach: 5 Ways to Help People See Your Content

The power of connections cannot be overstated.

Tech

What Is a Digital Signature? Learn How To Secure It

The advent of the software revolution has brought unprecedented productivity and convenience....

Contributor Network

What Is Cross-Promotion? 11 Ideas To Boost Your Campaign

How does this sound?

Contributor Network

RTO vs. RPO: Why Recovery Objectives Matter for IT Success

Businesses are aware that IT downtime will cost more.

Sales

7 Best Practices to Handle (and Ace) Customer Interactions

For every interaction, there is an equal and opposite reaction.

Contributor Network

What Is Video Hosting and Why Marketers Need It?

Online videos are so ubiquitous today that customers are only shocked when they don’t use them.

Productivity

10 Best Free Gantt Chart Software in 2023

Are you losing the trail of your projects?

Industry Insights

Sircle Media CEO Adam Brown on Digital Marketing and Entrepreneurship [Video]

Some people may be unsure if they’re cut out to lead a team. Adam Brown is not one of those people.

Industry Insights

DSMN8's Bradley Keenan On Using Employee Advocacy to Drive Business Results

Achieving concrete business results with social media is no easy feat.

Sales

Mastering B2B Sales in the Modern Era: A Panel Discussion With Industry Leaders

In today's rapidly evolving sales landscape, the challenges facing B2B sellers are more complex...

Industry Insights

Events Are Non-Negotiable. How Do They Fit in Your Marketing Strategy?

The American Educational Research Association (AERA) runs one of the biggest conferences in the US,...

Contributor Network

Cross-App Testing: Securing Complex Business Landscapes

To say that we live in an age of rapid digital transformation is an understatement. With...

Productivity

What Is a Data Marketplace? Best Guide to Data Exchange

Making money from data isn't just limited to Silicon Valley behemoths. The growth of modern data...

Tech

What Is Backwards Compatibility? Function, Uses, and Benefits

As our society continues to evolve, so does the technology we rely on. With each passing day, we...

Contributor Network

Multi-Touch Attribution: Pick the Right Model To Boost ROI

With the average buying journey growing more complex, businesses turn to multi-touch attribution to...

Sales

Sell Me This Pen: Nailing the Perfect Answer

What’s the first thing that comes to your mind when asked, "sell me this pen?”

Contributor Network

CRM Adoption: 4 Proven Techniques To Improve It

Most organizations rely on sophisticated customer relationship management (CRM) tools to manage...

Contributor Network

10 Customer Success Metrics SaaS Businesses Should Track

Long-lasting customer relationships are vital to growing any business.

Productivity

Employee Document Management: How To Set It Up Right

The human resource department is often home to complex documents that contain sensitive information.

Contributor Network

50 Real Estate Terms You Should Be Aware of Anyhow

Before you take a dip into the world of real estate, it's important to preload the basics.

GTM Innovators

Latané Conant on How Sales and Marketing Can Fight Off B2B Inflation

The current state of the economy has brought serious inflation in the B2B industry.

Contributor Network

How to Protect Your Business From E-Commerce Fraud

Almost a decade ago, theft at brick-and-mortar stores was common. With the rapid rise of...

Contributor Network

What Is Buzz Marketing? Top Tips to Get Everyone Talking

Every brand wants publicity.

Contributor Network

7 Tips for Building a Successful Customer Onboarding Process

You've landed on this page because you're eager to switch up and make your customer onboarding...

Tech

13 Best Free Data Recovery Software in 2023

Remember that sinking feeling when you realize you've accidentally deleted an important file or...

Contributor Network

3 Frameworks to Help You Nail Your SaaS Positioning Strategy

SaaS companies stand in a league of their own.

Contributor Network

How Predictive Maintenance AI Transforms Facility Management

While today’s world feels very online with the rise of remote work and an overwhelming amount of...

Contributor Network

Is Developer Productivity a Real Problem for Engineering Teams?

Each engineering team is unique in how they are structured, operate, and execute their project, as...

Contributor Network

Early-Stage Hiring Strategies: In-House vs. Outsourcing

Hiring remains a critical decision for all startups at different stages - early, mature, and...

Productivity

What Is Data Storage? Types, Trends, and Solutions

In today’s digital era, data is vital for any business. Every piece of data collected is capable of...

Tech

Sprout Social’s Ryan Barretto on Scaling a Tech Company for High-Growth

As a 5x SaaS entrepreneur, I know that scaling a startup for high-growth requires a blend of...

Contributor Network

How AI Data Analytics Will Transform Product Teams

As if you needed another transformation.

Contributor Network

Captivating Your Audience with Visual Content Marketing

Which would you understand more easily - a block of text explaining how to tie a Double Windsor...

Contributor Network

Future of No-Code: How Coding is Changing

No-code and low-code platforms emerged with the goal of democratizing the often arcane software...

Productivity

Refusing to Lose: 5 Ways Freshworks CMO Stacey Epstein Leads Through Change

As an experienced tech CEO and entrepreneur, I have seen firsthand the importance of leadership,...

Contributor Network

7 Actionable Tactics to Improve Sales Performance

As a sales leader, driving sales performance is a daily concern.

Tech

Distributed Ledger Technology: Its Promises and Potential

You probably know blockchain is the technology behind Bitcoin, Ethereum, and other...

Tech

What Is DKIM and How Can It Boost Your Email Security?

Have you ever received an email from a trusted source that turned out to be a malicious phishing...

Productivity

Before Signing an AI Tool Agreement, Learn About These Legal Components

If you're anxious about introducing AI into your business, you're not alone. With the introduction...

Tech

35 Stock Trading Apps Revenue and Usage Statistics

After the pandemic, the stock market became the talk of the town. Many people on lockdown glued...

Tech

47 Digital Banking Statistics that Deliver Actionable Information

Modern customers expect faster, more diverse service options for digital banking. An omnichannel...

Tech

55 Sustainability Statistics for Decoding a Sustainable Future

Utilizing resources in such a way that future generations can still use them is the underlying idea...

Contributor Network

How to Prep Your Finances Before Applying for an SBA Loan

Running a small business is no easy feat. Just when you think you've got everything under control,...

GTM Innovators

Robert Rose's Tips on Infusing Enablement In Content Marketing

Cohesive customer engagement needs a compelling narrative.

Contributor Network

Content Syndication: Complete Process and Examples

Content syndication is a crucial element of modern growth marketing. It has always been.

Contributor Network

5 E-commerce Pricing Strategies to Boost Your Revenue

The price of a product or service is the major factor in a potential customer’s purchase decision.

Tech

K Nearest Neighbor or KNN Algorithm And It's Essence in ML

Algorithms drive the machine learning world.

Marketing

Vanity Metrics: Spotting and Striking Them Out

Vanity is vain.

Contributor Network

Digital Marketing Analytics: A Complete Guide

There was a time when marketing primarily consisted of guesswork and creativity. While creativity...

Marketing

How to Prove G2 Drives Relevant, Qualified Buyers to Your Website

Indecisiveness can be a killer. To thrive, you and your business must have the information required...

Tech

Kubernetes vs. Docker: Which Is the Better Orchestration Tool?

If you're new to the world of containers, Kubernetes and Docker are two terms you've probably heard...

Contributor Network

How Guestographics Helps Win Organic Backlinks

Backlinking is a tried and tested way of boosting your SEO rankings.

Tech

How Does Google MUM Impact Your SEO Strategy?

Do you also burst into tears when you don't get the right responses to your searches? It can’t just...

Contributor Network

How to Write a Winning Sales Proposal (+Template Ideas)

Sales proposals are an essential part of the sales process. They communicate the specific value...

Contributor Network

What Is Data-Centric Architecture? Reasons to Adopt It

For most of human history, it was widely believed that the Earth was the center of everything.

Contributor Network

What Is Incentive Marketing? 6 Ideas to Gain Customer Loyalty

Successful marketing comes in all shapes and sizes.

Contributor Network

Is Mass Email Marketing Dead? 5 Techniques For Success

Over the past few years, we've heard conflicting opinions about the success of mass email...

Marketing

What Is Network Marketing? Meaning, Types, and History

Do you remember those Tupperware and Pampered Chef parties your mom would host when you were...

Tech

What Is Proof of Stake (PoS)? Everything You Need To Know

In the world of crypto, coins speak louder than words.

Industry Insights

WEVO’s Co-Founder and CEO on How to Delight Customers and Increase NPS

For a business, there is nothing more important than delighting customers. Nothing.

Industry Insights

Mastering Revenue Attribution With Dreamdata’s Steffen Hedebrandt

Which marketing strategies truly drive precious sales? As a B2B marketer, you always have this...

Productivity

10 Best Note-Taking Apps in 2023

Forget the small stuff.

Featured

The Ethics of AI: 4 Essential Questions We Should Ask

A year ago, if I’d said “AI" at my dinner table, my (mature) family wouldn’t have known what I was...

Contributor Network

Omnichannel Marketing Strategies, Use Cases, and Trends

Customers use several touchpoints to interact with a brand.

Contributor Network

6 Reasons You Need an Enterprise Application Server

Your organization’s digital offering - its software interfaces, websites, and applications - is...

Contributor Network

How Will AI Impact Email Communication?

We're all familiar with the high-impact presence of artificial intelligence (AI) in all aspects of...

Contributor Network

Mastering Online Retail Marketing: The Keys to Success

From fierce competition to evolving customer preferences, retailers have a lot to deal with.

Contributor Network

Best Strategies to Create Consistent Personalized Experiences

In today's consumer-driven market, the modern customer demands personalized experiences that cater...

Contributor Network

SaaS Customer Onboarding: Best Practices for the Road Ahead

Smooth customer onboarding lays the foundation for a smooth customer journey.

Contributor Network

8 Best Tactics to Build Your Email List Like a Pro

Email users form a massive demographic for any business. There were over 3 billion of them in 2019,...

G2 Voices

For the People: Why People Operations Is So Important

How many times a day do you turn on a light switch? For most, probably multiple times a day, you...

Tech

10 Best Free Virtual Machine Software in 2023

In the ever-evolving computing landscape, virtualization is the technology that transforms hardware...

Contributor Network

6 Tips to Optimize Your Google Display Network Performance

The rise of paid advertising has led Google Ads to gain a massive market with its engaging digital...

Productivity

What Is Synthetic Media? Types, Benefits, and Best Practices

Is there anything we do that doesn’t involve media?

Contributor Network

Build Brand Trust With Scroll-Stopping Product Detail Pages

Brands need relevant, impactful product content everywhere commerce happens.

Tech

How G2 Approaches Review Moderation in the Age of Generative AI

You wouldn’t fault an explorer for their love of the compass.

Contributor Network

Agile vs. Waterfall: Choosing the Right Project Methodology

In project management, two prominent (and popular) methodologies have emerged as contrasting...

Contributor Network

Navigating the Ethics of AI in Recruitment

The world of recruitment has undergone a significant transformation in recent years thanks to the...

Contributor Network

Spam Be Gone: Using Mass SMS Marketing Correctly

When you think about mass SMS marketing, you may think of unwanted spam messages. However, when...

Green Tech

Capturing Sunshine: Renewable Energy for a Bright Future

Carbon dioxide levels have been increasing in the atmosphere, reaching over 400 ppm. The last time...

Productivity

What Is Escrow? Types, Benefits and Best Practices

For most people, buying a property is a big deal.

Sales

Kurt Leafstrand’s Top Tips for Managing and Preventing Revenue Leakage

The game has changed. And for the better.

3D Printing Statistics: 69 Facts and Trends to Follow in 2023

3D printing has evolved significantly in recent years. Many businesses use 3D printers, with new...

Contributor Network

Strategies to Supercharge Workplace Productivity

Workplace productivity isn't about constantly pushing ourselves to do more in every single moment. ...

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