Managing a gym isn't just about ensuring the weights are correctly racked or that classes start on...
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by Tanuja Bahirat
Nothing frustrates network engineers more than slow internet speeds at work.
by Zack Busch
Black Friday might dominate the headlines, but savvy software buyers know the real deal — Cyber...
by Washija Kazim
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
We’ve been tracking the rise of AI search and predicting its impact on the tech landscape...
by Kamaljeet Kalsi
As a marketer, surveys are a core part of what I do.
by Soundarya Jayaraman
Recently, I underwent a critical customer escalation. I mentioned their product in a different way...
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by Shreya Mattoo
Data is the lifeblood of modern decision-making, but let’s face it, extracting meaningful...
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by Devyani Mehta
I’ll be honest and admit right away that when AI tools like DALL-E and GPTs started popping up, I...
by Soundarya Jayaraman
Managing hotel operations is no small feat.
by Devyani Mehta
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of...
by Washija Kazim
When I first started exploring mind mapping software, it wasn’t just about finding tools to...
by Washija Kazim
If there’s one thing working cross-functionally has taught me, it’s that secure access isn’t just a...
by Tanuja Bahirat
Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.
by Harshita Tewari
If you’re leading a marketing team, you already know what disorganization costs: missed deadlines,...
by Tanuja Bahirat
When I first learned statistics in high school, it felt like piecing together a puzzle: manually...
by Sudipto Paul
I’ve always thought sales was cool. There’s something thrilling about solving real problems,...
by Devyani Mehta
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
by Sydney Sloan
Security compliance isn’t simple. Between SOC 2 reports, ISO 27001 audits, and GDPR requirements,...
by Harshita Tewari
Circa 2019, I remember talking to C-suite leaders in the pre-AI era, and their biggest concern was,...
by Kamaljeet Kalsi
Choosing the right AI voice assistant in 2025 isn’t just about convenience — it’s about finding the...
by Tanuja Bahirat
If there’s one thing I’ve learned watching the legal industry embrace AI, it’s that transformation...
by Harshita Tewari
Advertisers are no strangers to AI.
by Sagar Joshi
Producing high-quality videos used to mean expensive gear, endless editing, and long turnaround...
by Soundarya Jayaraman
I recently celebrated my second anniversary at G2, and it got me thinking back to my first few days...
by Harshita Tewari
Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...
by Mara Calvello
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
Every time I talk to someone in sales or marketing, I hear the same story: revenue feels like a...
by Soundarya Jayaraman
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
I’ve never had to build a shift schedule, approve PTO, or chase someone down because they forgot to...
by Harshita Tewari
Running a small business means you’re juggling a dozen roles. Sales, operations, and support often...
by Sagar Joshi
I’ve lost count of how many times I’ve seen absence tracking spiral into chaos. Missed approvals,...
by Soundarya Jayaraman
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
by Tanuja Bahirat
I set out to build a website — something clean, professional, and modern. Nothing too fancy, just a...
by Washija Kazim
There are two types of people in this world: those who see a blank spreadsheet and panic, and those...
by Washija Kazim
Your customers no longer measure your service against competitors in your industry; they measure it...
by Sagar Joshi
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
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by Kevin Indig
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
3D printing is awesome, until your software turns it into a nightmare.
by Washija Kazim
It all started with a single, painfully awkward meeting.
by Washija Kazim
Picture a world where digital and physical realities coexist seamlessly. You glance around your...
by Shreya Mattoo
I don’t know about you, but I’ve lost count of how many hours I’ve wasted digging through messy...
by Soundarya Jayaraman
The rules of SEO are being rewritten in real time.
by Sagar Joshi
Do you trust AI? Not just to autocomplete your sentence, but to make decisions that affect your...
by Soundarya Jayaraman
You’ve probably already felt the pain: missed leads slipping through the cracks, overwhelmed...
by Tanuja Bahirat
Running a restaurant involves managing numerous moving parts—staff schedules, inventory, customer...
by Devyani Mehta
Growth in e-commerce has completely changed how people shop, giving customers more convenience,...
by Harshita Tewari
Whether it’s a flash sale, a limited-time discount, or a personalized offer, SMS marketing stands...
by Harshita Tewari
Accounting has never been my favorite subject.
by Sudipto Paul
Not long ago, AI lived on the peripheries of corporate strategy, tested in isolated pilots.
by Sagar Joshi
I don’t pull lead lists, but I know when they’re broken.
by Harshita Tewari
My days were 36 hours when I was a part of a sales team.
by Shreya Mattoo
Sales teams need more precision rather than more people.
by Harshita Tewari
Best collaboration tools have completely changed the way I work, and I don’t say that lightly.
by Sudipto Paul
A few days before our quarterly all-hands, we realized we had a problem.
by Devyani Mehta
I never thought I’d need to send a fax in 2025.
by Soundarya Jayaraman
The AI in education market, valued at $2.5 billion in 2022, is projected to reach $88.2 billion by...
by Sagar Joshi
Strong call to action (CTAs) don’t just cap off your marketing copy, they make or break it.
by Harshita Tewari
Communication creates communities.
by Yashwathy Marudhachalam
Keeping projects on track didn't always seem difficult to me. I still remember my first big...
by Jaya Bordoloi
Managing projects has always been a core part of my work.
by Washija Kazim
Your website experiences a surge of traffic during a peak business hour. That's great, right? But,...
by Devyani Mehta
With rapidly advancing technology and increasingly high user expectations, companies must regularly...
by Samudyata Bhat
You did everything right: crafted a great subject line, designed a compelling email, and hit...
by Tessa Smalley
Every business leader wants to boost productivity and lower costs. Automation tools can help, but...
by Daniel Corin Stig
As a civil engineering student, I had the opportunity to explore various branches of engineering,...
by Devyani Mehta
Managing properties is tough. I get it.
by Soundarya Jayaraman
For an average user, buying the right software is the greatest feat. But, in the end, how you...
by Washija Kazim
A few weeks ago, I found myself in two different conversations about AI.
by Sidharth Yadav
I’m in meetings all the time, and I’ve seen how fast decisions and action items disappear once the...
by Washija Kazim
A call center lives and dies by its forecast.
by Harshita Tewari
Before the first pallet hits the floor, or another inefficiency eats into your margins, it’s time...
by Alexandra Vazquez
I’ve been working in content marketing for several years now, experimenting with everything from...
by Tanuja Bahirat
We presume writing and compiling software programs is easy. But it's not.
by Shreya Mattoo
You’ve probably tried a few AI builders already. The common pattern: it’s easy to get a demo, hard...
by Tanuja Bahirat
That celebrity endorsement? Fake. The news clip you just watched? AI-generated. The podcast host’s...
by Soundarya Jayaraman
Here’s the truth: I don’t think most people need a VPN all the time. Indeed, virtual private...
by Soundarya Jayaraman
“Let's get to the root of the problem."
by Samudyata Bhat
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
In the world of corporate bonds, risk management is everything.
by Harshita Tewari
If you’re building a Software as a Service (SaaS) product and still treating generative AI like a...
by Harshita Tewari
Workforce planning and development is a hot topic in every organization. However, many still...
by Blake Proberts
Keeping your database in good shape helps manage scaled systems and run operations without hiccups.
by Holly Landis
For most marketing and growth teams, customer acquisition is the top priority. You spend time and...
by Soundarya Jayaraman
If you're serious about growing your audience on Instagram, visibility and engagement are...
by Holly Landis
Ever wonder who decided to put names on Coca-Cola bottles?
by Devyani Mehta
I’ve managed enough projects to know the pain points by heart: chasing updates, piecing together...
by Washija Kazim
Journalists don’t have time for your pitches.
by Shreya Mattoo
As a marketing professional, I am best friends with data. If we zoom in to the absolute core of my...
by Shreya Mattoo
Effective SaaS optimization has remained a distant dream for the B2B industry.
by Yashwathy Marudhachalam
Is your search engine optimization (SEO) agency still focusing on traditional SEO for traffic? If...
by Tanushree Verma
Random cold calling can often feel like fishing in the Dead Sea — no bites and no wins. The problem...
by Alexandre Depres
Most product and marketing teams already rely on user research software. It’s become a core part of...
by Devyani Mehta
When I first started freelancing before my full-time job, I thought the hardest part would be...
by Tanuja Bahirat
Assets are essential to the business equation.
by Keerthi Rangan
In this digital age, success isn't solely determined by what you know but also by who you know.
by Hardy Desai
Some content gets clicks. Great content gets shared. But linkable content? That’s the kind people...
by Soundarya Jayaraman
We all have unique quirks, but wouldn’t everything be boring if we were all the same?
by Holly Landis
![How AI Chat is Rewriting B2B Software Buying [Insights From 1,000+ Decision Makers]](https://learn.g2.com/hs-fs/hubfs/dark%20%2817%29.png?height=458&name=dark%20%2817%29.png)
B2B software buying is evolving. Gone are the days of the search engine deep dive, building an...
by Tim Sanders
As a B2B marketing leader, you’re under pressure to deliver more personalized engagement,...
by Sagar Joshi
A vendor gets breached. You find out two weeks later. Now you're stuck answering to leadership with...
by Harshita Tewari
Messy commission processes frustrate your reps and put revenue at risk. When payouts feel...
by Devyani Mehta
If you work in any customer-facing department, you’re likely used to picking up the phone, dialing...
by Mary Clare Novak
Most businesses fail, not due to a lack of ambition or vision but because entrepreneurs often ...
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by Benjamin Shabat
As a recruiter or hiring manager, you probably spend hours crafting thoughtful questions to uncover...
by Yashwathy Marudhachalam
I’ve spent the past few months talking to recruiters, HR leaders, and staffing firm execs who are...
by Kelly Stone
Board meetings are where strategy becomes action or stalls completely.
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by Audrey Quiteves
We’ve all heard it: the results may vary.
by Soundarya Jayaraman
Sales teams use a dozen tools to make sales pitches more personal — CRMs, proposal software, and...
by Rory Sadler
Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...
by Harshita Tewari
The world of AI search is moving fast, and this week’s news is all about Reddit and OpenAI. Or so...
by Kevin Indig
It’s easy to tell the truth, yet in business, some brands still stretch or blur it to get attention.
by Devyani Mehta
As a marketer, my primary focus has always been on executing creative strategies that drive...
by Devyani Mehta
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
by Devyani Mehta
Life is full of binary choices — have that slice of pizza or skip it, carry an umbrella or take a...
by Devyani Mehta
As an HR leader, you’ve probably spent hours refining PTO policies, balancing fairness with...
by Soundarya Jayaraman
Programmatic advertising has revolutionized the way digital media is bought and sold, now...
by Elena Storchak
Publishing on Medium is easy. Getting real results on Medium? That’s harder.
by Devin Pickell
You already know customer engagement is more than a buzzword. It’s the difference between one-time...
by Evelina Milenova
Ever watched a high-potential customer slip away without warning? I have — and even from the...
by Soundarya Jayaraman
Corporate Performance Management (CPM)
I’ve always been fascinated by the power of data.
by Tanuja Bahirat
If there’s one thing I’ve learned from researching cybersecurity tools, it’s this: every vendor...
by Soundarya Jayaraman
Managing websites feels like running a never-ending marathon sometimes, doesn’t it?
by Keerthi Rangan
We get it. Selling online isn’t just about having a great product anymore. People don’t always buy...
by Sagar Joshi
Ever launched a big announcement only for it to fall flat?
by Ninisha Pradhan
Every industry has jargon. Real estate is no different.
by Izabelle Hundrev
I’m not a lawyer, but I know that running a law firm isn’t just about winning cases. It’s about...
by Soundarya Jayaraman
Your email reputation can make or break a campaign. But what happens when your carefully crafted...
by Tanuja Bahirat
First impressions in business often happen long before a handshake or video call.
by Dmitry Kudrenko
We are constantly engaged in processes.
by Thom James Carter
Do you bear the brunt of losses and receive bitter and cold looks when the performance graph goes...
by Cristina Johnson
Partnerships are no longer just a growth lever — they’re a core business strategy.
by Sean Blanda
Ever feel like your best content isn’t getting the attention it deserves? You spend hours...
by Sumeet Anand
TikTok trends like #BamaRush and NFT hype have shown how quickly new waves of public sentiment can...
by Daniella Alscher
Improving efficiency and productivity helps keep up with customer demand, deliver a great customer...
by Angela Ash
Every online transaction your store processes has the potential to either grow your revenue or chip...
by Tanuja Bahirat
I watched it happen in real-time.
by Sudipto Paul
Hey, is the network acting weird for you, too?
by Sudipto Paul
After three years of writing about cybersecurity, I’ve seen IT admins and business owners wrestle...
by Soundarya Jayaraman
Have you ever noticed a declining trend in your landing page visits? Or an increase in product...
by Yashwathy Marudhachalam
Merely being a blip on your customer’s radar isn’t enough. In today’s crowded market, lead...
by Yashwathy Marudhachalam
In e-commerce, price isn’t just a number, it’s a signal of value, trust, and positioning.
by Nicholas Shaw
Recently, I couldn’t log into a critical system at work, and after what felt like a hundred failed...
by Devyani Mehta
You’re not here to debate whether QA matters. You already know it does.
by Soundarya Jayaraman
If your HR team is still relying on spreadsheets, outdated tools, or disconnected systems, the...
by Tanuja Bahirat
I’ll admit it: I’m not a hardcore command-line junkie.
by Washija Kazim
When I first heard about low-code development, I assumed it was just another buzzword, something...
by Tanuja Bahirat
A friend of mine works at a fintech company. One day, they received an unexpected audit request...
by Tanuja Bahirat
KPIs are the foundation for proving marketing’s impact. Without them, budgets get wasted, campaigns...
by Yashwathy Marudhachalam
You walk into a conference room, coffee in hand, mentally queueing the next deadline. You nod at a...
by Tanuja Bahirat
Running a small business comes with many responsibilities, and managing payroll is one of the most...
by Soundarya Jayaraman
Manual tasks have a sneaky way of piling up. One moment I’m sending a simple follow-up email, the...
by Tanuja Bahirat
Diverse clients, case legalities and attorney manpower; there is a reason why your law firm makes...
by Shreya Mattoo
While unboxing a new shampoo tailored specifically for Indian hair types, I couldn't help but...
by Devyani Mehta
If you’ve ever felt stuck choosing between the safety of bonds and the growth potential of stocks,...
by Soundarya Jayaraman
Wondering how some brands get that sleek, informative box on the right side of Google search...
by Mac Mischke
You already know the stakes: fragmented media buying, wasted ad spend, and opaque reporting can...
by Tanuja Bahirat
Software update pop-ups always seem to appear at the worst possible time. I’ve lost count of how...
by Harshita Tewari
Signing on the dotted line screams big commitment for a buyer and good news for a seller.
by Mary Clare Novak
Imagine if every visitor who discovered your website turned into a paying customer.
by Hannah Harrington
Proper planning is the single biggest factor in whether your HubSpot implementation succeeds or...
by Yashwathy Marudhachalam
I believe getting paid should be a simple, straight-forward process, not a stressful one.
by Tanuja Bahirat
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
Are you finding it tough to get your content ranking on search engines? Struggling to secure that...
by Soundarya Jayaraman
Keeping track of expenses is a headache.
by Sudipto Paul
On a busy Tuesday morning, the office printer jammed, causing a backlog of tasks and frustration...
by Devyani Mehta
I can’t stand digital clutter.
by Washija Kazim
Working at G2 has made one thing abundantly clear to me: reviews are the backbone of smart...
by Harshita Tewari
Compensation planning sounds straightforward until you're knee-deep in spreadsheets, juggling...
by Soundarya Jayaraman
When I first started collaborating across departments, I thought I had a decent grasp of who did...
by Harshita Tewari
Financial clarity is one of the strongest advantages a company can have.
by Harshita Tewari
If there's one thing working in marketing has taught me, it's that keeping existing customers...
by Harshita Tewari
Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form...
by Shreya Mattoo
Facility management isn’t just about keeping the lights on; it’s a high-stakes juggling act. One...
by Harshita Tewari
If you’ve ever poured weeks into a marketing campaign only to watch it flop, you’re not alone. I’ve...
by Soundarya Jayaraman
The more time I’ve spent working alongside HR teams, the more I realize hiring is a lot like...
by Harshita Tewari
I was just about to use a skincare product sent by a brand when I received a call from their...
by Devyani Mehta
If you've ever stared at a high bounce rate and thought, what happened here? Same.
by Tanuja Bahirat
Every growing business hits a point where spreadsheets, scattered emails, and manual workflows just...
by Devyani Mehta
When I first set out to find the best contact center software, I wasn’t coming at it as someone who...
by Tanuja Bahirat
Hiring the right people is tough. It's even tougher when you're relying on gut feel and a resume ...
by Tanuja Bahirat
High-performing teams don’t leave due diligence to chance.
by Devyani Mehta
Application Performance Management (APM)
I’m no stranger to applications crashing, freezing, or throwing errors at the worst possible times....
by Harshita Tewari
If you’re still relying on Google Alerts, manual searches, or disconnected spreadsheets to monitor...
by Tanuja Bahirat
On a scorching summer day, the office AC broke down. The maintenance team scrambled to find the...
by Devyani Mehta
Some years back, I witnessed a magnanimous security breach of a trademarked company website in my...
by Shreya Mattoo
What is the possible reason that your customer marketing isn't yielding any significant wins? I...
by Shreya Mattoo
TL;DR Top Picks for 2025: G2 highlights Conga CLM, Salesforce Revenue Cloud, and DocuSign CLM...
by Shreya Mattoo
Capturing and commanding customer attention when they’re constantly overloaded with content is like...
by Kamaljeet Kalsi
My journey in digital marketing began at an e-commerce agency. I worked closely with clients...
by Bhoomika Pawar
As a content marketer, I don’t manage IT rollouts or build training programs. Still, I’ve...
by Soundarya Jayaraman
When you work in marketing, you're constantly making decisions that could go either way. Should...
by Soundarya Jayaraman
When I started digging into restaurant POS systems, I didn’t expect to find so many options, each...
by Soundarya Jayaraman
I’ve spent the last three years writing about IT and cloud security, talking to DevOps teams, IT...
by Soundarya Jayaraman
My life took a cinematic turn in 2013.
by Sudipto Paul
I often ideate and mentally prototype a bootstrapped brand. One of the initial thoughts that...
by Shreya Mattoo
![From Market Share to Mind Share: The Future of B2B Buying [+ video]](https://learn.g2.com/hs-fs/hubfs/Featured%20image%20for%20Q%26A.png?height=458&name=Featured%20image%20for%20Q%26A.png)
![Why Mass Outreach is Killing Your Pipeline with 6sense’s Chief Market Officer [+ video]](https://learn.g2.com/hs-fs/hubfs/Featured%20image%20for%20Latane%20Conant%20Q%26A%20%284%29.png?height=458&name=Featured%20image%20for%20Latane%20Conant%20Q%26A%20%284%29.png)