This is the second of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
The more leads, the better, right? Not necessarily.
by Lauren Pope
Are your leads sales-ready? Or are your conversion rates lacking?
by Lauren Pope
The term artificial intelligence might take you back to those sleepless nights when the T-800...
by Amal Joby
If you’re thinking about migrating your site, you need to have a good reason.
by Robert Wass
As a volunteer program manager, you know that your volunteers are some of the best assets and...
by Addison Waters
The highlight of any sales operation is the act of closing a deal.
by Mary Clare Novak
Sales wants more leads, and it’s your job to deliver them. Now what?
by Lauren Pope
Customer data analysis is all about getting a better understanding of who your customer is at a...
by Mike Rossi
As an HR professional, chances are you’re interested in seeing where the sphere of recruitment...
by Mara Calvello
If you’ve recently transitioned to working from home, you might know that one of the most common...
by Manuela Bárcenas
The global trust revolution is here (and much sooner than expected). Is your company ready?
by Yoni Solomon
As marketers, we spend every day juggling dozens of projects at once, making it tough to decide...
by Aubyn Casady
A long time ago, Google was faced with a question: how can it surface search results specific to...
by Jamie Pitman
If you work in a data heavy organization, you’ve probably heard of cloud migration.
by Dibyani Das
Expense management is a process that is often described as time-consuming, laborious,...
by Manaswini Rao Kaki
Getting the right hire is key for any business.
by Diksha Singh
What if you could pay someone else to market your product without breaking the bank?The idea...
by Lauren Pope
This is the first of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
A gaze into the future would be a good leg up for businesses everywhere.
by Mary Clare Novak
Offering your employees enticing benefits can go a long way in terms of recruiting top talent...
by Mara Calvello
If you’ve successfully moved a prospect down your sales funnel to the point where they want to...
by Mary Clare Novak
Branding is about so much more than striking the right creative note.
by Lauren Pope
Employees and customers use an enterprise's information assets differently.
by Sagar Joshi
You want the very best for your employees.
by Mara Calvello
Influencer marketing and enterprise client acquisition are two topics you might not often think...
by Joe Sinkwitz
![IT Executive Compensation Expectations During COVID-19 [Infographic]](https://learn.g2.com/hs-fs/hubfs/compensation-and-benefits@2x-1.png?height=458&name=compensation-and-benefits@2x-1.png)
IT executives continue to play a crucial, crisis management role as organizations ride the wave...
by Kara Kennedy
VoIP traffic comprises of a variety of codecs and protocols leading to mismatches affecting...
by Bhagirath Sindhav
Every sales rep knows that your work with customers is never really over. Even after they agree...
by Mary Clare Novak
Businesses that offer customizable solutions allow customers to ideate a product that fits their...
by Mary Clare Novak
SAP is a global market leader in end-to-end enterprise application software, database,...
by Aubyn Casady
Hacking, an act viewed with immense suspicion, has a legal twin, which is an integral part of...
by Sagar Joshi
The disruption brought on by COVID-19 thrust marketers into a new reality and environment where...
by Kaitlyn Carpenter
This ultimate guide has everything you need to know about customer acquisition. In simple...
by Tytus Golas
Video interviewing is the process of virtually interviewing for an open job position using a...
by Mara Calvello
Securing a job as an ethical hacker is a tricky process.
by Sagar Joshi
From time to time, every business goes through ups and downs.
by Slava Podmurnyi
There’s been a definite shift into a more product-orientated world in recent years.
by Ray Slater Berry
In school, you'll often learn that graphic design is all about making things look pretty.
by Kai Tomboc
Chatbots are reshaping what customer support is supposed to be.
by Abhinav Girdhar
There’s no doubt that technology has changed the way sales professionals operate.
by Ben Goldberg
Cybercriminals have a wide variety of tools available to them today. One of the most fundamental...
by Yaniv Yagolnitzer
Round one of sales puts you and your prospect in the ring together with a discovery call....
by Mary Clare Novak
Whether they’re standing in line waiting to order at a cafe, seeing a billboard on their commute...
by Sean Wood
You've heard about death by committee: when a piece of content is the victim of too many ideas...
by Corinna Keefe
Struggling to get your customers to return your calls or your emails?
by Lauren Pope
Cloud migration and services are no longer the new kid on the block.
by Dibyani Das
Safeguarding your organization's cybersecurity is tricky.
by Sagar Joshi
With nonprofit operations relying heavily on the digital fundraising sphere, it’s important to...
by Andrew Berry
In the early days of the internet, businesses were slow to recognize how critical a marketing...
by Andrej Kovačević
With remote work taking the world by storm, businesses and nonprofits rely on a board of...
by Jeb Banner
We’re known by the company we keep, and this is true for brands as well.
by Lauren Pope
Unfortunately, the business world is full of skeptics.
by Mary Clare Novak
Today, every person generates around 1.7 megabytes of data per second.
by Saravana Kumar
Whether you’re a manager or an employee, partaking in performance reviews can be a stressful...
by Mara Calvello
There is a long list of new-age sales and marketing professionals who argue that cold calling is...
by Jován Medina
Businesses are run using a series of predetermined actions.
by Mary Clare Novak
It seems like it’s harder than ever to capture the attention of buyers.
by Lauren Pope
As society changes, the buyer’s journey changes, and salespeople's’ needs evolve.
by Julia Nimchynska
It's common for entrepreneurs to receive the advice that their business needs to stay one step...
by Dwayne Charrington
Your nonprofit needs a healthy mix of new and old donors to ensure there’s enough fundraising...
by Gerard Tonti
When it comes to managing employees, how do you go about boosting their productivity and...
by Mara Calvello
Companies have a duty of care to protect their travelers during business trips.
by Lana Gates
If you work in any customer-facing department, you’re likely used to picking up the phone,...
by Mary Clare Novak
Information technology is at the forefront of modern businesses.It’s the core element that...
by Sagar Joshi
Communication between employees and managers can do a lot for an organization.
by Mara Calvello
What do you have sitting in your sales arsenal?
by Mary Clare Novak
By the end of 2020, 48.7 million consumers will have willingly opted-in to receive SMS...
by Lauren Pope
You’re awakened by an alert tone and unsure of the time, but it’s dark outside and as you start...
by Richard Bashara
The human resource (HR) department has proved time and again that they are a very essential cog...
by Dibyani Das
The human resources department at your organization is often met with a long list of tasks to...
by Mara Calvello
In the hyper-competitive world of business, your ability to retain customers can be the...
by Savan Kharod
Sales and marketing. The ultimate interest-creating, revenue-generating, relationship-building...
by Mary Clare Novak
Day in and day out, HR managers are inundated with requests.
by Mara Calvello
Managing a multitude of IT projects is tricky.
by Sagar Joshi
No-code is empowering people without coding skills to build their own applications.
by Abhinav Girdhar
Enterprise legal management is the strategic administration of operations within a corporate...
by Greg Smoragiewicz
In case you haven’t heard, reviews are all the rage.
by Kristen McCabe
The world of e-commerce is exciting, full of opportunities, and one of the best ways to be an...
by Enina Bicaku
Hackers are evolving continuously, and so are their methods.
by Sagar Joshi
As customer obsession and remote workplaces simultaneously become the new normal, it’s essential...
by Claire Brenner
There are plenty of business functions that support sales.
by Mary Clare Novak
How many times have you had an employee call into work only to ask “am I on schedule today?”
by Mara Calvello
Storing customer information has been around since the dawn of trade, but that was a simpler...
by Cristina Maria
The world is going digital, and digital transformation has become the reality for many...
by Merlin Velankani
Winning impressions in the pre-click stage continue to be a common pain point for digital...
by Stephanie Mialki
Imagine you work at a retail store. Black Friday is coming up and it’s time for your quarterly...
by Andrew DeBell
No matter your industry or what your business is selling, without its customers, it would go...
by Mara Calvello
One of the fundamental items when organizing an event is the event budget.
by Tiago Caramuru
Founder and host of the Growth Marketing Today podcast, Ramli John shares how he made an...
by Lauren Pope
It’s always nice to be rewarded for hard work.
by Mara Calvello
Until recently, the word “workplace” evoked images of desks, computers, phones, conference...
by Suresh Sambandam
Cyber threats are a mirror of security gaps, and you should always cover them before they get...
by Sagar Joshi
IT help desks tend to be under the most stress when the company is scaling rapidly.
by Chris Buttenham
Whether you realize it or not, you and your team are constantly engaging in process.
by Thom James Carter
Choosing a domain name is one of the most important decisions you can make as a business owner.
by Thomas Barrett
While managing a project, you need to take care of a variety of tasks simultaneously.
by Sagar Joshi
Your marketing team is always looking for new ways to attract, engage, and convert new leads.
by Josh Brown
How do companies solve problems that span counties, countries, and continents?
by Lauren Pope
Businesses are constantly walking in and out of agreements, deals, and new contracts. But how do...
by Mary Clare Novak
It’s likely been a very long time since you’ve evaluated your user authentication solutions.
by Shimrit Tzur-David
As your business advances, so should your technology.
by Mara Calvello
How do you say “thank you” to your employees?
by Mara Calvello
There’s no denying that 2020 has looked a little different than we all imagined.
by Mara Calvello
Deals and agreements can take countless forms.
by Mary Clare Novak
Pinching pennies is the norm during the seemingly everlasting COVID-19 pandemic.
by Mary Clare Novak
In 2007, when the pound sign was first used by Chris Messina as a metadata tag to find topics of...
by Val Razo
Over the last few decades, the responsibilities of the finance department have changed and...
by Darren Heffernan
Crayon is a platform that allows companies to capture, analyze, and act on competitive...
by Aubyn Casady
How do you make your prospective customers stop and pay attention to what your brand has got to...
by James Riddle
The average work week is 40 hours, but how much of that do you spend on repetitive tasks?
by Lauren Pope
On the surface, product sourcing for your e-commerce website sounds like the easiest part.
by Justina Bakutyte
The entire contract drafting process can take quite some time.
by Mary Clare Novak
E-signatures have held equal status to “wet” signatures since they were legally recognized in...
by Leor Melamedov
Let's be honest, sales is difficult.
by Ryan Dunagan
Getting top-tier candidates interested in applying to your company is a massive challenge.
by Mara Calvello
Most businesses produce vast amounts of content, but many are not managing it well.
by Nahla Davies
Nobody likes being a member of a captive audience.
by Lauren Pope
Attracting new customers is cool and all, but do you know how to keep them around?
by Lauren Pope
Details matter. Especially in legal agreements.
by Mary Clare Novak
Modern businesses share a digital space with one another and the internet, so the possibility of...
by Sagar Joshi
Rule follower or rule breaker, abiding by the terms of your legal agreements should be a high...
by Mary Clare Novak
In recent years, a clear theme has emerged in the world of work: the mobile workforce is here to...
by Jason Yang
The likelihood of someone signing the first draft of a sales contract is slim.
by Mary Clare Novak
Many companies spend a vast amount of their marketing budget on acquiring new customers.
by Mara Calvello
Every time you open your devices, there’s a queue of announcements and updates that take you...
by Tina Verma
Director of SEO at Directive and founder of SEO of the Rest of Us, Brendan Hufford, spoke with...
by Lauren Pope
Most people have had library and cable TV subscriptions for as long as they can remember.
by Nupura Ughade
For much of modern history, manufacturers have brought their products to market by working with...
by Andrej Kovačević
So it looks like your in-person event is going to be canceled.
by Luke Duan
Sales is one of the most stressful professions out there.
by Carrie Morgan
Growth hacking has made its way from Silicon Valley entrepreneurs to professionals in major...
by Alyse Falk
In simple terms, a contract is a promise.
by Mary Clare Novak
Contracts govern almost every interaction between businesses.
by Mary Clare Novak
The secret to converting leads to customers is as simple as personalization.
by Lauren Pope
When it comes to attracting top talent and recruiting the best possible candidates to work at...
by Mara Calvello
Employee journey mapping is a crucial part of HR processes.
by Ramiah Adeen
Hey Siri, is voice search really the next big thing in marketing?
by Lauren Pope
Finding exceptional job candidates is easier said than done.
by Mara Calvello
How similar are a factory production floor and an office of software developers?
by Nathan Pennington
Ask any programmer and they’ll tell you what they think about JavaScript.
by Serge Bezborodov
Sign here. Initial there. Those two phrases should definitely make you stop and think, “Wait a...
by Mary Clare Novak
Customers are looking for your business online, are you making it easy to find what they need?
by Stephanie Graham
The most overlooked part of manufacturing is the most important when it comes to supply chain...
by Matthew Wright
There’s been a shift in thinking that many businesses have had to adapt when it comes to their...
by Lauren Ventura
Think about the last time you purchased something online.
by Leigh-Anne Truitt
It’s common for organizations to go above and beyond when welcoming a new hire onto their team.
by Mara Calvello
Worked with influencer marketing before? Not like this.
by Anthony Svirskis
You spent days, maybe weeks crafting that massive blog post, white paper, or industry trends...
by Aditya Sheth
We’re all familiar with the story of Goldilocks, right?
by Andy Golden
How many times have you opened an email from a brand or a company only to see your name spelled...
by Lauren Pope
Even during periods of relative calm, employees have to contend with the necessary stresses of...
by Jeff Kahn
Email blasts are hardly a thing of the past, and there are some excellent reasons behind that.
by Téa Liarokapi
Software is eating the world – and with that comes a lot of data.
by Lauren Pope
Looking for a crash course in all things G2 Buyer Intent?
by Kaitlyn Carpenter
When your company posts an available job, it’s always a good feeling to see tons of potential...
by Mara Calvello
A smart hiring decision can take your company to the next level.
by Mara Calvello
Backlinking is a tried and tested way of boosting your SEO rankings.
by Amna Bajwa
Designing an engaging email newsletter is quintessential to the success of your email marketing...
by Skirmantas Venckus
As technology continues to connect us, the crossover between departments deepens as well.
by Lauren Pope
Buying and selling B2B tech is both global and local.
by Molly O'Hare
When building an SDR or sales/business development team, developing a playbook is of strategic...
by Thibaut Souyris
Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing...
by Lauren Pope
Understanding how to connect with prospects and customers at each stage of their buying journey...
by Jordan Wahl
There’s something to be said about finding the perfect candidate for a job.
by Mara Calvello
There’s a particular character in the story of sales that can effortlessly instill fear in even...
by Mary Clare Novak
With the data volumes skyrocketing, businesses are applying modern technologies to harvest the...
by James Riddle
Even if you’re not working in the data science or software engineering space, it’s tough to...
by Hardik Shah
A success story about how one of our customers, Winning by Design, made the most of their G2...
by Yoni Solomon
When distributing fresh leads to a sales team, you wouldn’t want to give reps a list of valuable...
by Mary Clare Novak
If you work in or around the nonprofit world, you’ve likely seen the benefits of online...
by Koby Langner
No one wants their information to fall into the wrong hands.
by Mara Calvello
Now more than ever it’s important to be on top of everything that’s happening with your business...
by Jordan Wahl
Like a lot of SaaS businesses, Digital River constantly looks for ways to adjust to market needs...
by Kaitlyn Carpenter
There are no shortcuts to engaging your audience with content.
by Brooklin Nash
A success story about how one of our customers, Fuse, leveraged the power of their G2 Premium...
by Yoni Solomon
A success story about how one of our customers, Yellowfin, improved conversion rates of their...
by Yoni Solomon
A success story about how one of G2’s customers, DialogTech, made the most of Buyer Intent data...
by Yoni Solomon
There’s a lot riding on leaving a message after the beep.
by Mary Clare Novak
Are you using data to drive your sales strategy?
by Matej Kukucka
How many times have you started a business call with the words, “did you get my email”?
by Mara Calvello
Marketing to the right audience will be the main ingredient behind the success of your business.
by Gaetan Gabor
A customer success story of how one of our customers, Dealhub.io, made the most out of G2...
by Yoni Solomon
A board portal is a secure and reliable hub used by CEOs, board directors, and administrators to...
by Paroon Chadha
A success story about how one of our customers leveraged the power of their G2 buyer intent data...
by Yoni Solomon
A customer success story of how Objective Paradigm came together with G2 Gives to utilize a...
by Yoni Solomon
A success story about how one of our customers, Kimble, leveraged the power of G2 Review...
by Yoni Solomon
A success story about how one of our customers, Oracle Analytics Cloud, increased reviews for...
by Yoni Solomon
Marketing teams have a series of moving parts that must work together to be successful.
by Deirdre O'Donoghue
A success story about how one of our customers, Looker, improved conversion rates of their ideal...
by Yoni Solomon
There once was a time where file storage meant boxes piled around offices and conference rooms...
by Mara Calvello
File sharing is more important now than it’s ever been.Agile project management has taken the...
by Zack Busch
The health of your business' sales pipeline is everything.
by Mary Clare Novak
Each year it seems like it gets harder and harder to develop parks and recreation programs that...
by Joseph Oriente
Consider how much of your life takes place on a computer or a mobile device.
by Alexa Drake
