On a busy Tuesday morning, the office printer jammed, causing a backlog of tasks and frustration...
Recently, I couldn’t log into a critical system at work, and after what felt like a hundred failed...
One Monday morning, our board of directors was set to meet for a crucial strategy session. As the...
When I started digging into restaurant POS systems, I didn’t expect to find so many options, each...
Measuring the impact of thought leadership has never been easy.
There were once more than seven thousand languages shaping human communication — until technology...
The RSAC 2025 Conference is just around the corner, set to take place April 28 - May 1, 2025, at...
There’s no “I” in “technology.”
Nowadays, it’s rare for an organization to not provide a way for people within it to access their...
When it comes to AI, new tools drop daily and everyone’s got a hot take. It’s easy to feel like...
As a website designer or developer, you often land at a crossroads: which website builder software...
As a marketing professional, I am best friends with data. If we zoom in to the absolute core of my...
Adobe Illustrator was created in 1987, originally launched for Microsoft Windows personal...
AI is giving finance a serious upgrade.
While everyone was busy talking about OpenAI’s new o3 and o4-mini models, the company quietly...
An application tracking system (ATS) is part of many organizations' recruitment tech stack....
Everyone’s comparing AI chatbots — but what happens when one of them is not a chatbot at all?
If you've ever stared at a high bounce rate and thought, what happened here? Same.
A few years ago, I helped a friend launch their retail store. The shelves were stocked, the...
Picture this: It's 2025. Your marketing intern used an AI tool to generate content for your biggest...
Recently, I underwent a critical customer escalation. I mentioned their product in a different way...
As someone who’s been in the SEO game for a while, I have used Semrush heavily for years. It was my...
Artificial intelligence has certainly changed from an academic curiosity to an economic necessity....
Comparing enterprise resource planning (ERP) software costs is tricky. It involves analyzing...
Customer relationships have come a long way since the early days of CRM.
Ever watched a high-potential customer slip away without warning? I have—and even from the outside...
Amazon is a leader and pioneer in developing voice-assistive applications with conversational...
When I first heard about DeepSeek in January 2025, I thought it might be just another name on the...
I often ideate and mentally prototype a bootstrapped brand of my own. One of the initial thoughts...
If there’s one thing B2B marketing doesn’t need more of, it’s forgettable, safe, same-old-same-old...
As conversational AI gained popularity, customers have become accustomed to instantaneous...
NetSuite implementation is your top priority right now, but you know it’s no walk in the park.
Any construction project begins with a clear plan, and in the soul of every plan is material...
Payroll software helps you automate payroll in a company while ensuring compliance and various...
At G2 Reach Europe last month, Jamie Anderson from UserTesting and G2 CMO Sydney Sloan shared...
Welcome to the new frontier of marketing, where creativity meets risk management, and AI is both...
When rapid innovation turns your world upside down, you have two choices. You can look at it like a...
Ever feel like digital ads are following you around the internet?
Markets are reeling. Wall Street just lost $5 trillion in two days, its worst week since 2020.
AI isn’t just creating; it’s collecting.
Postman is a popular application programming interface (API) platform with an entire ecosystem of...
I’ve always believed chaos is just a sign of a missing system.
As Drata’s CEO, I’ve watched governance, risk, and compliance (GRC) transform from a back-office...
Early in my career, I worked with a small D2C company with a great product and a motivated team....
I used to think Fun Fridays were not my thing. Until I witnessed my HR teams in action and their...
If you’ve ever spent way too long digging through endless folders just to find that one logo file,...
AI knows it all — but what happens when it makes it up?
I don’t pull lead lists, but I know when they’re broken.
Today, marketing automation isn’t just about convenience — it's the default standard for executing...
While "AI in cybersecurity" might conjure images straight from a tech-thriller — deepfakes...
CoreWeave's IPO has finally hit the market, and Wall Street's reaction has been muted as shares...
Studio Ghibli, the iconic Japanese animation house behind gems like Spirited Away, and My Neighbor...
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
Remember Veruca Salt's unforgettable demand in Willy Wonka: “I want it now!” Today's shoppers feel...
If I’m hosting a dinner party, I have a theme, a playlist, a guest list with RSVPs, and probably a...
You know you’re living in the future when choosing your AI sidekick feels more like deciding...
Here’s the thing most blog posts won’t say: a lot of “top-rated” social media management tools are...
Filing cabinets are obsolete. So are storage silos and reactive backup plans.
G2 recently hosted our first-ever Reach Europe event, where c-suite executives and GTM leaders from...
Imagine standing in a queue to order a burger, and by the time you reach the counter, the store is...
SEO is no longer what it used to be.
Ever browsed a product on your phone, then headed to a store and instantly recognized it from how...
Gone are the days when traditional phone calls were the medium of communication. Most businesses...
In the fashion industry, the e-commerce journey from cart to closet is just as important as the...
Optical character recognition (OCR) was simply about reading text off an image. But now, with AI in...
Your Wi-Fi’s acting up, and suddenly your laptop wants a “network security key.” What even is that...
I’m the kind of person who loves a well-organized system.
Purchasing a point-of-sale (POS) system isn’t as simple as buying another product for your retail...
“AI is going through an inflection point,” said Jensen Huang, NVIDIA CEO, to an enormous crowd at ...
On November 30, 2022, I, like millions of others, tried ChatGPT for the first time, and wow, a...
Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form...
I never wanted to be a coder.
My phone and I are inseparable.
Let’s be real—no one gets into marketing thinking about contracts. I sure didn’t. But after years...
As a content writer with over a decade of experience, I’ve spent countless hours perfecting my...
When I was a kid, passwords were a fun little game. I’d come up with something silly, like my...
It all started when I noticed the constant ringing of the phone at our family business. There were...
As a marketer, I’ve relied on email marketing tools to boost customer engagement for as long as I...
Before I swapped customer calls for catchy content, I never imagined I'd find myself deep in the...
I live and breathe emails.
Over the years, I’ve collaborated with marketing teams to produce various webinars, from live...
LinkedIn, a social networking platform for professionals, is popular with people, especially those...
When John C. Maxwell said, “Change is inevitable. Growth is optional.” I'm convinced he was talking...
Corporate Performance Management (CPM)
I’ve always been fascinated by the power of data.
In a recent meeting with G2's Executive Advisory Board (EAB), our leadership team discussed...
Congratulations! You’ve done the hard part — your marketing efforts brought people to your website....
Managing business purchases might seem simple until invoices pile up, approvals get delayed,...
OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...
In the creative world, burnout isn't just a buzzword — it's an epidemic. A staggering 78% of...
Before I became an SEO content specialist, I studied civil engineering.
Google just made its biggest acquisition play yet. In a $32 billion all-cash transaction, the tech...
What is the possible reason that your customer marketing isn't yielding any significant wins? I...
I’m not a lawyer, but I know that running a law firm isn’t just about winning cases. It’s about...
My days were 36 hours when I was a part of a sales team.
Data loss, no matter the cause, is a threat to organizations. The 3-2-1 backup strategy helps you...
I never thought I’d need to send a fax in 2025.
I’ve been working in content marketing for several years now, experimenting with everything from...
The more time I’ve spent working alongside HR teams, the more I realize hiring is a lot like...
Technology has redefined business efficiency. Companies like Uber, GrubHub, and Amazon operate...
Building a memorable brand goes far beyond having a beautiful logo or a catchy slogan. It involves...
Cold email outreach isn’t for the faint of heart. It requires grit, fortitude, persistence, and...
Ever wonder why your teams struggle to innovate beyond their roadmap? They’re likely too busy...
A teacher crafting lesson plans.
As an e-commerce retailer, you’ve probably noticed a growing trend: shoppers drop off before...
With the increasing number of smartphone users, mobile marketing and advertising is growing at a...
Did you know why Netflix migrated from monolithic to microservices architecture? To scale.
We called it back in July 2024 — AI chatbots like OpenAI’s ChatGPT and Perplexity wouldn’t just...
Artificial intelligence (AI) is transforming industries globally, yet the construction sector —...
Let's be honest — corporate training has a pretty bad reputation. The words alone might conjure...
Last week, there were three major developments in the world of frontier AI labs. They all signal an...
As the community manager at G2, I’m always inspired by the insights shared by our vibrant community...
Imagine a growing business constantly extending free credit to customers but lacking the systems to...
Would you rather be addressed as “Hey there” or your name?
Accounting has never been my favorite subject.
I know writing can be hard. Or easy and fun. Or fun and hard.
I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...
Key performance indicators (KPIs) are the backbone of effective organizational performance...
I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...
I'll never forget that one pivotal conversation I had about listening. My friend sat across from...
Creating and driving organizational transformation can feel like driving on the opposite side of...
Launching a product isn’t just about the grand entrance. It’s about coordination, strategy, and...
People ask a lot of random questions.
Modern data integration solutions and analytics practices are rapidly evolving through automated...
Expanding into new markets represents both the greatest opportunity and the greatest challenge for...
This March, Austin, Texas, will once again host one of the biggest tech conferences, music...
Are you over the moon when your Uber ride arrives on time? Me too.
Remember HAL 9000 from "2001: A Space Odyssey"? The eerily calm, near-sentient robot? It was a...
Working remotely has completely reshaped how I experience events. Instead of packed conference...
I’ve spent the last three years writing about IT and cloud security, talking to DevOps teams, IT...
Something big is happening in the software world. The comfortable, predictable world of annual ...
If there’s one thing I’ve learned from researching cybersecurity tools, it’s this: every vendor...
Choosing the right HR software is tough enough, but figuring out the pricing? That’s a whole...
Working in tech is not for the faint of heart. It’s a tough and relentless industry due to its...
What if I told you that every time you drive by a billboard, you are an active participant in...
What if mastering artificial intelligence didn't require becoming a technical expert?
One of the most evident outcomes of COVID-19 was people going completely remote as an outcome of...
A directory service is like a control panel for all users, applications, and devices across your...
Live question-and-answer (Q&A) sessions have been a staple in town halls. Done right, they provide...
Conversations are the future of interfaces.
The scalability and innovation the Google Cloud platform (GCP) offers remain unmatched. As an IT...
Software update pop-ups always seem to appear at the worst possible time. I’ve lost count of how...
You’ve been hearing it for years: B2B buyers want the same personalized experience for business...
Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...
What if the cost of prediction decreased? Prediction, as you know, is not just seeing the present...
There have been times when I’ve spotted a halfway-through construction project that gets completed...
There are two types of people in this world: those who can sit down, focus, and absorb information...
A few years ago, I was put in charge of running an event for a small business. Our small team...
By day, I craft content strategies. By night, I dream of crafting beats.
Inbound, outbound, or a combination of both? This question stares at B2B growth marketers yet...
Forget everything you thought you knew about customer service. AI has changed the game entirely,...
The cybersecurity industry is in the midst of a crisis, a crisis that demands immediate action. It...
As a marketer, I’ve often found myself buried under manual workflows—sending follow-up emails,...
I can’t stand digital clutter.
I watched it happen in real-time.
Before opening a new outlet for your brand, you have to pay attention to the tangible outcomes and...
As a marketer, my primary focus has always been on executing creative strategies that drive...
After three years of writing about cybersecurity, I’ve seen IT admins and business owners wrestle...
I joined G2 during the pandemic while working completely remotely, which made me realize just how...
A friend of mine works at a fintech company. One day, they received an unexpected audit request...
In the pre-single sign-on (SSO) era, I never conveniently browsed an application as I got stuck in...
Running a law firm is more than just court appearances and client consultations; it’s about...
There are two types of people in this world: those who see a blank spreadsheet and panic and those...
Hey, is the network acting weird for you, too?
Until we gain supernatural powers to reveal human identities, we run the risk of allowing...
I’ve never worked a day in construction. I’ve never pored over blueprints, managed subcontractors,...
Having led a nonprofit dedicated to sending sanitary pads to areas facing scarcity, I’ve personally...
When my friend opened his café, he was all about convenience. He wanted online menus, quick payment...
Facility management isn’t just about keeping the lights on; it’s a high-stakes juggling act. One...
I’ll be honest and admit right away that when AI tools like DALL-E and GPTs started popping up, I...
In my years writing about cybersecurity, I’ve learned one universal truth: no one wakes up excited...
On a scorching summer day, the office AC broke down. The maintenance team scrambled to find the...
I set out to build a website—something clean, professional, and modern. Nothing too fancy, just a...
After a successful discussion, what are your post-meeting habits? Do you run off to handle the next...
When security meets convenience, the stakes are high. With cyber threats on the rise, one-time...
With AI capabilities, cloud telephony has evolved beyond simple call routing to enabling more...
If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...
Placing orders on e-commerce websites has become too mainstream; every single shopping fanatic now...
The railway station in my city has been under construction since I moved 6 years ago. Whenever I...
Search engines have become smarter, faster, and more personalized for years, but at a cost: your...
Managing websites feels like running a never-ending marathon sometimes, doesn’t it?
When I first started freelancing before my full-time job, I thought the hardest part would be...
As a demand gen marketer, I know first-hand how difficult it can be to deliver on ambitious...
The AI landscape just got more interesting.
In today's digital landscape, the ability to edit PDF documents efficiently is crucial for...
In today's data-driven marketing landscape, a robust Customer Relationship Management (CRM) system...
Let's be honest. Not every business partnership clicks instantly. But when they do, they're a...
CFOs continue to raise eyebrows when CMOs assign budgets to influencer marketing. But why? ...
As a technical writer focused on cybersecurity tools, I have spent the past year gaining a deeper...
Look, I’m no web developer. I don’t mess with code or follow the latest JavaScript frameworks. But...
3D printing is awesome—until your software turns it into a nightmare.
Introduction to Audio Recording Software for Mac For Mac users passionate about creating music or...
Payment security is mission-critical for any company, especially now, when criminals and fraudsters...
Let’s face it — if you want to attract customers, you’ve got to be on Google. And when your...
In today's digital landscape, mastering word processing is essential for effective communication...
Whenever I am driving across the city, I always resort to voice recognition-based GPS navigation to...
*Sigh.* New year, same pressure. Generate more leads, more pipeline, and more revenue for our...
What is an ERP System? Understanding the Basics Enterprise Resource Planning (ERP) systems have...