FloQast’s Guide to Multi-Channel Review Campaigns
FloQast has accomplished what so many companies strive to: quickly populating authentic customer...
by Maddie Suerth
10 Email Marketing Strategy Tips from G2's Own Email Expert
So, you’ve used G2 to find the best email marketing software for your business, maybe you have an...
by Phil Newton
Top 5 C-Suite Titles And Job Description Templates
What’s better than writing off $40 million in inventory? Less cost and more profit, of course.
by Sudipto Paul
How to Stop Your Business Emails from Landing in Spam
Nearly half of all emails are spam. Chances are some of your emails are spam, too.
by Tessa Smalley
CEOs Aren't Making the Most of G2 (And Why It Matters)
When you only have a hammer, everything looks like a nail.
by Stephen Hoops
The Great Resignation: Has Anything Changed and Will It Ever End?
If you work in HR, lead people, manage people, or had to hire people anytime in the last two years,...
by Priti Patel
What Is a Go-to-Market Strategy? How to Position Yourself for Success
It’s not easy being the new kid.
by Alexandra Vazquez
How to Create an Effective Product-led SaaS Pricing Strategy
Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.
by Bryan Belanger
CRM for SMBs: Tying Sales and Marketing Together
It’s no surprise that when each of your departments work together you deliver a more cohesive...
by Alessandra Gyben
Automotive Digital Retailing Ensures Seamless Car Buying
Automotive digital retailing platforms make car buying better for customers online and in the...
by Joe Karnes
Proactive Anti-Fraud in Cyber Resilience: Why Is It Important?
In today's ecosystem, losses at the hands of enterprising scammers are as inevitable as the...
by Gergo Varga
8 Best Practices to Help You Master Email Communication
Email is an integral part of today’s culture, both at work and at home.
by Thomas Yuan
How Recruiting Automation Improves the Candidate Experience
The world is powered by the experience economy, and it's time to take that to heart when it comes...
by Varshini Ravi
OKRs: Get Started With This Guide for Beginners
Objective and key results (OKRs) is a goal-setting framework that has grown in popularity over the...
by Sagrika Jain
What Is DNS Security? Why It Matters for Your Business
After the year 2000, when technology use and development skyrocketed, the progression of cyber risk...
by Elena Georgescu
How to Write a Professional Email That Actually Gets a Response
One of the most efficient channels for communication, both inside and outside of an organization,...
by Alex Souchoroukof
Autonomous Finance 101: Don't Waste Any More Time
Accounting and financial process management can be time-consuming and stressful.
by Piyush Samaria
Why Software Adoption Is Vital to Digital Employee Experience
Digital transformation initially focused on gaining a competitive advantage over slower digital...
by Hartmut Hahn
How Contact Centers Help Lock in Customer Loyalty
Commerce requires people to communicate with each other. A contact center keeps everybody talking –...
by Tom Mangan
What Is No-Code? A Complete Guide on No-Code Software Development
You might find a lot of solutions that allow you to carry out complex tasks without coding.
by Vikas Nangia
A Brief History of CRM: How We Got Here and What's Next
Customer relationship management (CRM) is a mission-critical technology for almost every business...
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by George Brontén
What Is an Embedded iPaaS? How It Improves Customer Experience
If you work at a SaaS company, you know how essential integrations are to your customers.
by Beth Harwood
Why You Should Leverage Your Free G2 Profile (+ How To Get Started)
Reviews are eating the software world.
by Aayushi Sanghavi
How to Use Twitter Analytics to Your Advantage
No matter how you use Twitter, getting familiar with the analytics tool is in your best interest.
by Mara Calvello
5 Steps to Successfully Manage a Business During a Downturn and Emerge Even Stronger
We’ve all seen the headlines. Record inflation, tumbling tech stocks, and fears of a looming...
by Godard Abel
Hybrid Work Models: Which Is Right for Your Business?
The pandemic has caused work-from-home (WFH) initiatives to skyrocket, and they show no signs of...
by Dan Bladen
What Does Customer Engagement Really Mean for Your Business?
Engagement is everything.
by M.Salim Dın
How to Build an E-commerce Website and Sell Products Online
Are you looking to start an e-commerce business? The time couldn’t be better.
by Robert Brandl
How to Design Your 360-degree Feedback and Make It Stick
Performance reviews can make your heads spin from all the new feedback.
by Senthil Rajagopalan
How to Meet Expectations for Seamless Hybrid Communication
The world has gone hybrid.
by Dayana Mayfield
Why You Need to Prioritize Your Salespeople's Mental Health
Sales is now synonymous with crushing goals, hitting quotas, and conquering KPIs.
by Ashitha Jayaprakash
What Is Consumer Behavior? Strategize the Way Your Customers Want
Do you ever look at someone and wonder: what is going on inside their head?
by Alexandra Vazquez
5 Tips to Crush Your Intent Data Goals from G2 and ZoomInfo
In both life and sales, timing is everything.
by Stephen Hoops
5 GRC Trends: How Will Governance, Risk, and Compliance Evolve?
The rate of change in the business world is mind-boggling.
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by Matt Kunkel
Communication Channels Your Business Needs to Succeed
Whether you’re a business leader, partner, or team member, communication channels are your most...
by Angela Yurchenko
How to Build and Maintain an Empowering Collaborative Culture
We've seen it all: from stylish Instagram stories and colorful offices to branded totes.
by Erin Wagner
What Is User Acceptance Testing (UAT)? How to Gather User Insights
Launching software without testing is like shooting an arrow in the dark.
by Mika Vice
What Is Customer Loyalty? 5 Ways to Build a Loyal Culture
Loyal customers weave a story for your business that no other stakeholder can.
by Dwayne Charrington
Immersive Experience: Giving More to Your Customer
The birth of a spectacular reality.
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by Shreya Mattoo
Everything You Need to Know About IoT Devices
IoT devices allow us to take internet connectivity wherever we go. There are thousands of different...
by Nahla Davies
G2 Summer Social: CMOs Turn Up the Heat on Customer-Led Growth Insights
In a sea of stakeholders, pick the customer.
by Aayushi Sanghavi
Event Marketing: How to Execute a Successful Event, Everytime
Oh, the excitement of events. The thrill that today holds something different.
by Kristen McCabe
Reviews Matter for Software Brands: Generate and Manage Them Effectively
Reviews have become an important part of the purchase journey across just about every product...
by Rachel Gianfredi
How to Write an Employee Handbook that Staff Will Actually Use
What’s one thing that both the smallest of startups and the largest of enterprises need?
by Mara Calvello
What Is Lead Nurturing? 5 Techniques That Actually Work
Lead nurturing is a process of developing and maintaining relationships with potential customers.
by Anastasia Chechkova
What Is PIPEDA? Everything You Need to Know for Compliance
Data privacy can make or break your business.
by Robert Agar
How to Become a Bookkeeper: 5 Key Steps to Success
Becoming a bookkeeper is more than just adding numbers and tracking invoices.
by Piper Thomson
Enhance Lead Scoring and Competitive Targeting Using G2 and HubSpot
When it comes to marketing, many day-to-day efforts are improved by working smarter, not harder.
by Rachel Gianfredi
Marketing vs. Advertising: How to Spot the Difference
This is not a twinning moment.
by Aayushi Sanghavi
What Is a QR Code? How to Scan and How to Make Your Own
QR codes are now a familiar sight.
by Christine Joy Santiago
7 Takeaways from SaaStr Europa 2022
I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...
by Sara Rossio
Direct-to-Consumer Marketing 101: How to Get Started
Who’s not guilty of scrolling through their feed at 3 AM, finding an irresistible urge to purchase...
by Manasa Kumar
What Is Interactive Marketing? Check Out These Strategies
Are you looking for ways to increase your engagement and overall sales? Interactive marketing is...
by Shivani Mody
Digital Procurement: Leave the Traditional Method Behind
The software procurement process has come a long way since software was mailed on CDs.
by Indus Khaitan
ERP Selection: Find the Best Option Using Software Reviews
ERP isn’t another legacy strategy.
by Wasim Charoliya
Cookieless Marketing: How to Adapt Your Marketing Mix
For years, marketers have relied on cookies, or little data files that contain personal...
by Alyssa Quander Riley
9 Sure-Fire Ways to Engage Your Remote Employees
A connected and thriving remote team is within your grasp.
by Margaux Morgante
AI in Customer Service: How to Enrich Your Customer Experience
Exceptional customer service is an absolute must today.
by Maryia Fokina
15 Best Free Database Software for Data Management in 2022
Whether you’re a marketer or software developer, you've probably heard of “database”.
by Keerthi Rangan
RFM Analysis: the Best-Kept Secret for B2B Product Sellers
Do you sell physical products to other businesses? Recency, frequency, and monetary value (RFM)...
by Jessica Heald
5 Mass Email Marketing Techniques You Need to Implement
Over the past few years, we've heard conflicting opinions about the success of mass email...
by Alex Souchoroukof
Best of SaaS: The Top Tech Companies in Los Angeles
City of stars - are you shining just for me?
by Alexandra Vazquez
AI Ethics Are a Concern. Learn How You Can Stay Ethical
Artificial intelligence (AI) is becoming ubiquitous in our everyday lives.
by Jaakko Pasanen
9 Free Landscape Design Software for Designers and Architects
Humans visualize things based on their imagination.
by Sagar Joshi
On-Page SEO: A Step-by-Step Guide to Optimizing Your Site
Over the years, on-page SEO practices, for the most part, have remained the same.
by Manick Bhan
Top 10 Free Presentation Software for 2022
Let me just go ahead and shaaaaare myyyy screeeeen…
by Alexandra Vazquez
Are QR Codes Safe? Best Practices to Ensure QR Code Security
Today's smartphone-centric world is becoming more familiar with QR codes.
by Arpith Arun
5 Easy Ways to Say Goodbye to Email Overwhelm and Burnout
We are in the midst of the Great Resignation, with employees leaving their jobs in record numbers.
by Thomas Yuan
Top 4 Free 3D Printing Software for 2022
There’s something to be said about seeing an idea or a design come to life.
by Mara Calvello
How to Build a Personal Brand You're Proud of
It’s always a great time to work on yourself.
by Mara Calvello
5 Ways Startups Can Harness AI and Kickstart Growth
Although technologies like artificial intelligence (AI) have been around for years, many businesses...
by Syeda Umama Rahman
CMO Insights: How to go from a Market Disruptor to a Category Leader
We recently had the pleasure of hosting our CMO Consult Webinar, where I was joined by Udi Ledergor...
by Amanda Malko
How to Choose a Metaverse for Company Events in 2022
Since Mark Zuckerberg first mentioned it, everyone has kept talking about the metaverse as a...
by Yuri Milyutin
Lost in the Grid: How to Rise Above the Noise on G2
At full capacity, Madison Square Garden can host more than 20,000 people in its arena.
by Brittany K. King
What Is GPS Tracking? How It Can Benefit Your Business
Keep right and take the exit toward your GPS guide.
by Alexandra Vazquez
EdTech: A New Way of Teaching and Learning That’s Here to Stay
Technology has transformed the way we interact, and EdTech is no exception.
by Ben Hamilton
What Is PR Measurement? How to Showcase Your PR Success
It’s time to rethink PR measurement.
by Greg Hakim
3 Ways CMOs Can Use Customer Voice to Build Brands
This was originally published in Adweek.
by Amanda Malko
Optimize Employee Experience to Attract and Retain Top Talent
A good organization provides employment, but a great organization provides employee experience.
by Neha Surana
The 4 Ps of Marketing: How to Apply Them to Your Business
Marketing a business goes beyond advertising.
by AbdulGaniy Shehu
Why Is Data-Driven Culture Important for a Consumer Business?
Due to the rapid digital transformation across all industries, an exploding quantity of data is...
by Forum Sheth
360º Page Speed Testing: How It Impacts Performance and SEO
You can test your page speed in many ways.
by Yoni Solomon
9 Common Sales Pipeline Mistakes Brands Must Avoid
A robust sales pipeline is at the heart of any fast-growing business.
by Yash Vardhan
Best of SaaS: The Top Tech Companies in New York
Ah, New York. The Capital of the World.
by Brittany K. King
The Cookieless Future: Why Are Cookies Going Away?
Since Google announced the elimination of third-party cookies and Apple announced changes that make...
by Hannah Stewart
How Business Messaging Can Improve Customer Experience
Consumer demand for personalized experiences is at an all-time high.
by Keerthi Rangan
10 Easy Steps to Set Up a VoIP Phone System
Cloud is more than just a buzzword of the decade.
by Meghan Brisson
Everything You Need to Know About Multi-Touch Attribution
With the average buying journey growing more complex, businesses turn to multi-touch attribution to...
by Jeremy Sacramento
15 Advanced Candidate Sourcing Techniques to Discover Talent
The shift to a candidate-driven market is the most extensive and significant development in...
by Preethi Varma
Ethics of Facial Recognition: Key Issues and Solutions
Facial recognition is considered one of the fascinating technological marvels.
by Katam Raju Gangarapu
What Is Federated Authentication? How It Improves Security
For many employees today, the workplace is no longer a fixed location.
by Amber Steel
Top 10 Free Animation Software for 2022
No matter your age, animation has somehow made its way into your heart. Today, anyone can create...
by Alexandra Vazquez
How to Automate the Consulting Process in 7 Steps
As a consultant, you want to stand out by providing every client with personalized advice at every...
by Stefan Debois
What Is Social Listening? How to Act on What You Hear
If you're in a creative business and have ever created content, you know how important it is. But...
by Slavica Grgic
What Is Inventory? From Raw Materials to Finished Goods
Once upon a time, there were goods so organized, so efficient, that it laid the foundation to...
by Alexandra Vazquez
What Is Digital Adoption? Why It Leads to Positive ROI
Imagine you’re tasked with implementing a complex new CRM tool designed to transform your company's...
by Jennifer Clark
3 Lessons Learned from Building Unicorns in Atlanta
Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...
by Godard Abel
5 Subscription Metrics You Need to Start Tracking
Subscription businesses are hotter than ever.
by Lea LeBlanc
Cross-Selling and Upselling: How They Differ Yet Work Together
When looking for new prospects, it's easy to forget about the customers already in your sales...
by Yash Chawlani
Your Local Marketing Guide: Reach Customers in Your Area
Marketing locally is very different from reaching a global audience.
by Tom Kotze
Contract Risk Mitigation: 8 Best Practices You Need to Follow
If there is one thread you can follow through every organization and use to track the health and...
by Dave Parks
Personalized Email Campaigns: 10 Ways to Nail Them
In a world where email marketing campaigns dominate every marketing effort and inboxes are filled...
by Téa Liarokapi
Intelligent Virtual Assistants: Improve Your Customer Service
In a digital-first world, where customer expectations continue to rise, more and more companies are...
by Erika Madriñan
What Is Omnichannel Communication? Why It Matters
Consistency is the key to everything.
by Aayushi Sanghavi
G2 Qs: Rachel G. Discusses the New Custom Questions Feature
Product updates are always met with excitement, possibility, and a whole lot of questions....
by Brittany K. King
Drop Servicing: Everything You Wanted to Know and More
In current times, more and more people are thinking about starting an online business.
by Maryia Fokina
8 Easy and Quick Ways to Send a Fax Online
With the digital revolution at its peak, faxing seems a thing of the past.
by Olivia Tan
What Is a Marketing Deck? Tips, Examples, and Templates
One of the frustrating things about marketing a brand or business is capturing your target...
by Kai Tomboc
How to Turn Accounts Into Contacts With G2 Buyer Intent
Imagine if you asked for someone’s address, and they simply responded, “Chicago”.
by Brittany K. King
What Is Business Forecasting? Predictions to Drive Success
It’s time to look inside your crystal ball and start forecasting.Forecasting gives you the tools...
by Alexandra Vazquez
Sales Proposals: What Modern Sales Teams Need to Know
Sales proposals are an essential part of the sales process. They communicate the specific value...
by Kelsey McKeon
10 Advanced Marketing Strategies to Add Value to Your Business
Marketing a business online is not for the faint of heart.
by Lauren Buchanan
Your Guide to Employee Performance Check-Ins
When managers meet with their employees more, they get a better picture of their experience at work.
by Jocelyn Stange
7 Best Practices to Handle (and Ace) Customer Interactions
For every interaction, there is an equal and opposite reaction.
by Aayushi Sanghavi
The Humor Gamut: How to Be Entertaining With Your Brand Voice
Not every brand has the chops to be cheeky.
by Kyle Myers
How Asynchronous Communication Helps Distributed Teams
Have you ever tried keeping track of the different communication mediums you use during the day?
by Tanoy Chowdhury
Understanding DMARC: A Detailed Guide
DMARC is a crucial part of an overall email security strategy – not just another cybersecurity...
by Rob Bowker
What Is Time Blocking? A Beginner's Guide
No matter how well we try to plan our day, be more productive, and simply get more done, time seems...
by Selene Nelson
The Importance of Online Review Quantity for Businesses
“Less is more,” but not when it comes to collecting online reviews.
by Aayushi Sanghavi
Why SaaS Review Sites Are Crucial to Your Online Review Strategy
As humans, we want to make the most of every day and every dollar we spend. We take time to...
by Mary Clare Novak
The Impact of Online Reviews and the Statistics to Prove It
Businesses need money to survive. And in the era of technology, it seems that every company has a...
by Mary Clare Novak
What Is E-Invoicing? No, It's Not Sending a PDF Invoice
Electronic invoicing (e-invoicing) is the exchange of computer-readable payables data between...
by Caroline Roberts
10 Website KPIs Every Growth-Driven Marketer Should Track
In the past, if you wanted to boost sales you’d run TV ads with catchy jingles or clever ad copy in...
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by Nivedita Bharathi
Employee Document Management: Organize Company Records
The human resource department is often home to complex documents that contain sensitive information.
by Mara Calvello
A New Way to Sell: Thought Leadership from Salesloft
The digital revolution is no longer reserved for early adopters, small startups, and tech...
by Alexandria Snow
B2B Lead Generation: The What, Why, and How
Generating leads isn’t just a priority for small businesses and startups anymore. Corporations and...
by Mehdi Hussen
Best Email Subject Lines to Boost Your Click-Through Rate
Marketers often wonder why their emails frequently get sent to spam.
by Angela Ash
Format a Press Release Using This Free Press Release Template
An effective press release garners the right media attention, generates widespread coverage, and...
by Ninisha Pradhan
Media Coverage: How to Get Journalists to Love Your Story
We’ve all heard that there’s no such thing as bad press.
by Ninisha Pradhan
What Is Data Lineage? Why It's Important to Track Data Flow
Some professionals view data lineage as the GPS of data.
by Sagar Joshi
10 Customer Success Metrics Every SaaS Business Should Track
Long-lasting customer relationships are vital to growing any business.
by Nupura Ughade
What Is Real-Time Marketing? Take Advantage of the Here and Now
Take a moment to think about some things you can do in 60 seconds.
by Jeremy Rembulat
What Is Transactional SMS? The Text Messaging Revolution
You know those random text messages you get from a company saying your order is out for delivery?
by Tejeshwani Singh
How to Navigate Small Business Financial Planning
As a small business owner, financial planning can feel overwhelming.
by Joanne Camarce
Rethink Your ABM Strategy to Drive Revenue Growth
Many companies are shifting from inbound to outbound ABM approaches – and for good reason.
by Kristina Jaramillo
How to Actually Quantify the ROI of Your SEO Campaigns
There are two ways that site owners have traditionally quantified the ROI of SEO traffic.
by Manick Bhan
Personalized Marketing: All You Need to Know
Personalized marketing is all the rage for modern businesses.
by Savan Kharod
An Easy-To-Understand Glossary of Common Robotics Terms
People tend to have a very narrow definition of what constitutes a robot.
by Piper Thomson
A Complete Glossary: 50 Real Estate Terms from A to Z
If you’re new to the world of real estate, deciphering industry speak can be tricky.
by Izabelle Hundrev
81 Crucial Sales Terms: The Only Sales Glossary You Need
If the sales field is one thing, it’s complex.
by Mary Clare Novak
How to Pick the Right Warehouse Layout to Improve Operations
Successful warehouse operations start in the right space.
by Alexandra Vazquez
Dear Entrepreneurs, Here’s to Your Next PEAK
There’s one thing entrepreneurs can all agree on: there is no straightforward path to business...
by Godard Abel
The Buyer Intent Playbook: How Marketers Can Utilize Intent Data
Fact or myth: Great products don’t need marketing.
by Brittany K. King
How to Write a Press Release That Catches People's Attention
Ancient Greeks had the God of Messengers, but modern-day companies have the King of Communications...
by Ninisha Pradhan
Goals vs. Objectives: Why You Need Both to Succeed
Setting clear goals and objectives is one of the best ways to keep your team aligned on your...
by Nicole Kahansky
Infrastructure as Code: Helping Businesses Scale Their IT
The more a business relies on information technology (IT), the more important it is to have a good...
by Keerthi Rangan
The CEO Playbook Part 2: Scale Your Business and Sustain Success
Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.
by Brittany K. King
The CEO Playbook Part 1: Starting a Business With Customer-Led Growth
Sixty-three percent of tech startups fail in the first four years - the highest failure rate of any...
by Brittany K. King
11 Human Resource Management Functions for Success
It’s common for employees to think the human resources team is only called on when something goes...
by Mara Calvello
The What, Why, and How on Answering Security Questionnaires
You have many options for solutions to help you issue a security questionnaire.
by AJ Sunder
Your Comprehensive Guide to Technical SEO
Technical SEO. A short phrase that has been known to strike fear into the hearts of SEOs and...
by Ken Marshall
How to Strengthen Customer Relationships With CRM Integration
You know that feeling when you're talking to your customer, and things are going really well?
by Sharjeel Ahmed
The Buyer Intent Playbook: How to Retain Customers and Reduce Churn
Congrats, you won a new customer! Don’t breathe a sigh of relief just yet.
by Brittany K. King
How to Assess Your Review Collection Strategy
Some people collect rocks, others collect baseball cards. You, on the other hand, collect reviews.
by Brittany K. King
What Is Data Preprocessing? 4 Crucial Steps to Do It Right
Real-world data is in most cases incomplete, noisy, and inconsistent.
by Amal Joby
What Is E-Commerce Replatforming? Your Info-Rich Guide
A decade or two back, people would have laughed if someone would have mentioned shopping from home.
by Akash Madhi
Strategic Sourcing: A Big-Picture Approach to Procurement
As businesses increasingly focus on managing costs, finding the right vendors has become a top...
by Dave Hulsen
How Do Global Companies Benefit from Language Solutions?
If your organization wants to promote global growth, you must be able to communicate effectively...
by Jason Richardson
7 Evergreen Video Ideas for Your Website and Social Media
Video is one of the best tools marketers and business owners can use to build brand awareness,...
by Katie Duncan
BOFU Content: Everything You Need to Know
Behind every purchase a consumer makes, there is a decision-making journey.
by Ryan Prior
What Is Training Data? How It’s Used in Machine Learning
Machine learning models are as good as the data they're trained on.
by Amal Joby
How Public Key Encryption Ensures Data Integrity
Data needs security, and security needs encryption.
by Sagar Joshi
What Is Logistic Regression? Learn When to Use It
Life is full of tough binary choices.
by Amal Joby
Why It's Time to Start Offering Employees Paid Parental Leave
Think about the major milestones you’ve had in your life.
by Mara Calvello
Your Comprehensive Guide to Manufacturing Sales
Ask any manufacturer what they think of manufacturing sales; they'd reply to your question with one...
by Sabine Kempe
G2 Partners With Pendo to Help Companies Solicit Quality Reviews
Collecting quality user feedback is challenging, but platforms like Pendo help solve this problem....
by Brittany K. King
G2 + Medallia Partnership Makes User Feedback Simple and Secure
Traditional routes of collecting feedback require third-party tools and multiple accounts, but in...
by Brittany K. King
8 Time Tracking Tips to Make Your Life Easier
Time tracking is essential for business and employee success because it helps eliminate monotonous...
by Ankur Dhingra
How to Draft an Effective Social Media Report
Social media is essential for building your business online.
by Yash Chawlani
Why Brand Monitoring Will Lead You to Success
People talk, and it’s time to start paying attention.
by Melanie Maggine
What Is Cross-Validation? Comparing Machine Learning Models
Cross-validation is an invaluable tool for data scientists.
by Amal Joby
Industrial Automation: Transforming the Way You Do Business
It’s no secret that industrial automation has been on the rise for quite some time as businesses...
by Heather Scurti
7 Unique Employee Rewards to Boost Team Morale
One important factor that distinguishes the best employee rewards programs from the rest is the...
by Katerina Mery
What Is K-Nearest Neighbor? An ML Algorithm to Classify Data
Algorithms drive the machine learning world.
by Amal Joby
What Is Linear Regression? How It's Used in Machine Learning
Isn't linear regression part of statistics?
by Amal Joby
Why Performance Marketing Is a Win-Win for Everyone
In an ideal world, you pay for exactly what you get.
by Ninisha Pradhan
10 Inbound Marketing Ideas Your Brand Will Want to Use
Expensive outbound marketing isn’t the only way to approach prospective clients.
by Caroline Lee
What Is Session Hijacking? How to Ensure Session Privacy
A lot can happen between a login and a logout.
by Sagar Joshi
The Buyer Intent Playbook: How to Make the Most of Intent Data
Quick - jot down everything you know about your prospective buyers.
by Brittany K. King
How an Employee Assistance Program Benefits Your Company
There are certain things in life you can’t avoid.
by Mara Calvello
Ultimate Digital Marketing Guide to Improve Your Business ROI
By the time you finish reading this, thousands of digital marketing campaigns will have been...
by Ninisha Pradhan
What Is a Sales Cycle? 7 Steps for Creating One That Works
Successful sales efforts are seldom random, and organizations leave nothing to chance.
by Praveen Swaminathan
SEO Tests vs. SEO Audits: What’s the Difference?
It’s a well-known fact of human development that adults struggle to learn new languages as well as ...
by Branko Kral
What Is a Help Desk Manual? Why Your Business Needs One
The level of customer service provided by your business – and ultimately the level of customer...
by Matej Kukucka
How to Monetize a Virtual Event: The Marketer's Guide
Virtual events come with a whole lot of benefits, but with that they bring their own set of...
by Falguni Jain
G2 Qs: Rachel Bentley on Driving and Sustaining Review Collection
G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving valuable...
by Brittany K. King
Everything You Should Know About Content Syndication
Content syndication is a crucial element of modern growth marketing. It has always been.
by Sumeet Anand
Your Complete Guide to SaaS Pricing Models
Few things will influence a business' revenue as much as getting the pricing right.
by Kristina Žiaukė
Human-Centered Design and Its Impact on User Experience
One of the most outdated phrases in the professional lexicon is, “It’s not personal, it’s business.”
by Harper Lieblich
How to Extinguish Job Burnout Before It’s Too Late
Having a bad day at work is expected.
by Mara Calvello
What Is a Brute Force Attack? How to Keep User Accounts Safe
Passwords alone do not protect user accounts, but you can.