Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing...
Building extraordinary is a continuous process that requires commitment and a clear vision. Leaders...
It's no secret that customer reviews are an essential part of the purchasing process for software...
Mobile technology has emerged as a game-changer in various business operations, particularly in the...
The software-as-a-service (SaaS) sector has crafted a compelling narrative of growth and innovation...
For salespeople, time is the ultimate currency.
May I have a few minutes of your time?
AI's transformative impact has grown across all aspects of our lives. From anticipating retail...
In today's fast-paced world, companies always seek ways to improve performance and outperform their...
Applications and infrastructure keep advancing at a pace that we humans struggle to match. No...
We recently had the opportunity to host representatives from G2’s Executive Advisory Board (EAB)...
People’s choices and preferences change rapidly. Just a decade ago, sedans were a popular choice....
Voice search has changed how we interact with our devices and access information. Nowadays, we...
Construction, a significant part of our economy, is changing fast. The latest construction...
How do companies tackle challenges that span across various regions and countries?
After sharing my reflections on the global opportunity for SaaS innovators in the age of AI, I was...
This time each year, I look forward to my “World Tour” in APAC and EMEA, spending time with G2...
A lot has happened in 2023, and it feels like just yesterday everyone was talking about getting...
LinkedIn has proven to be the most powerful social media for business people and salespeople.
Buzzwords are continuing to dominate B2B marketing.
Effective employee-manager communication greatly benefits organizations.
You must be resource-efficient to run a business.
“Hey, there’s this great podcast you should check out.”
No matter your age, animation has somehow made its way into your heart. Today, anyone can create...
The decisions of performance marketers determine the course of a website's success.
It's Tuesday morning, and you're running on empty: no content or ideas. Stress mounts as you...
Artificial intelligence (AI) is rapidly transforming the sales landscape. As a result, AI-powered...
A well-planned project is a well-executed project.
AI has an ever-evolving potential that can feel overwhelming without adequate knowledge. When it...
Modern consumers have unprecedented power to influence purchase decisions and shape a brand's image.
A prospective buyer sifts through a bunch of software options, hesitating, evaluating, and most...
Ask any startup founder if you have a go-to-market (GTM) problem. It's entirely possible that the...
Client portals have come a long way.
A unified application programming interface (API) is an API that serves as a layer of abstraction...
Proper planning is vital for the successful implementation of HubSpot. By dedicating time to...
There’s been a definite shift into a more product-orientated world in recent years.
VoIP traffic comprises a variety of codecs and protocols leading to mismatches affecting...
While aiming to promote your brand or product on social media, securing an influencer with a...
Email marketing isn’t going anywhere, but the trends are constantly changing.
In the evolving, digitally-driven world of sales, teams feel the need to stay competitive.
You can’t run a successful startup on gut instinct alone.
In today's world, many students are understandably concerned about their student loan debts.
Hiring and retaining the right people is the single most important factor in successfully realizing...
As the digital world moves toward a cookie-free environment, marketers must source first-party...
Technical search engine optimization (SEO) can be daunting. It’s a discipline that’s so huge it can...
With the marketing team leading the way in crafting the lead capture strategy, it's crucial for the...
The HR department is one of the most essential cogs in the corporate world.
With nonprofit operations relying heavily on the digital fundraising sphere, it’s important to have...
All customers want to choose their own adventure.
Product-led growth (PLG) is a go-to-market strategy that centers on the product.
In many circumstances, companies are debating whether to focus on a sales-led or product-led...
Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites - the...
If you’ve made it to this page, you’re likely frustrated with slow, tedious, manual database...
If you’re running a small business, chances are you grapple with low productivity from time to...
Mine or stake? It’s time to make a choice.
Slow and steady doesn't always win the race.
The year is 2023, and everything the light touches is powered by AI. The question has to be asked:...
There is no shortage of important responsibilities for sales managers.
Merely being a blip on your customer's radar isn't enough. Building meaningful relationships is...
In school, you'll often learn that graphic design is all about making things look pretty.
Public litigation isn't the same as enterprise legal management
Have you ever had a positive experience from answering a surprise cold call?
As your business advances, so should your technology.
In SaaS, a partner program is like the electrical grid: the oft-overlooked backbone that makes our...
Traditionally, revenue management has been linked to hospitality and travel.
Anyone in marketing knows there are a lot of cooks in the kitchen, which can make moving through an...
Social media is essential for building your business online.
There’s something to be said about seeing an idea or a design come to life.
Branding is more than striking the right creative note.
Take a moment to think about a situation where a loved one ends up all alone during a medical...
I recently reflected on my personal highs and lows of the last year, and it made me think about the...
Becoming a bookkeeper is more than just adding numbers and tracking invoices.
The evolution of content types is undeniable. Technologies grow, online behavior changes, and...
Walking through the aisles of your favorite store is an experience in itself.
2023 is the year of artificial intelligence (AI). There’s no doubt about it.
The aim of a distributed denial of service (DDoS) attack is to overwhelm a network or server...
A data breach occurs when unauthorized individuals gain access to confidential data. Typically,...
Sun rays, wind, and water last forever. They won’t exhaust themselves like fossil fuels do. They’re...
Modern computers are learning to see much like how humans do and image recognition technology is...
Gaining a competitive edge in the business world has become a strategic necessity in 2023.
In a world where new businesses are popping up every day, brand visibility is everything.
In a digital world, where every click, swipe, and keystroke opens doors to endless possibilities,...
At the heart of every successful business is a highly coordinated revenue leadership team.
If you’re part of a leadership team, you’re probably tasked with one of the most important...
In the not-so-distant past, your business might have used print ads, radio, and TV commercials to...
In the realm of B2B marketing, where efficiency and ROI reign supreme, a new approach known as...
Building connections with your customers isn't just a strategy for small businesses.
In an era of rapidly advancing technology and ever-growing user expectations, companies must...
Directors get too much credit for the most beloved movie franchises.
Modern manufacturing isn’t the same as it was two decades ago. Driven by data analytics, 3D...
Linux virtual private server (VPS) stands as a trusted choice for companies across the world. The...
Fintech, a sector known for opportunities and potential, is often a subject of discussion for...
Metaverse means "beyond the universe” and was introduced to us by authors like Neal Stephenson in...
E-learning delivers education through digital resources. From classrooms to boardrooms, people are...
From creative fields to e-commerce and software engineering, there’s no limit in sight for how...
As G2’s General Counsel, it’s my job to help build and protect the company, so it’s likely no...
Apps have taken over our daily lives. We wake up to an alarm app, check the news on another, and...
Companies that need online transactions cannot afford server breakdowns. As a result, these...
Let's be real – wrangling marketing campaigns sometimes feels like herding cats. You've got tasks...
Imagine you are the CEO of a company, delivering cloud data management and data security solutions...
In today's digital age, marketers are swimming in a sea of data. The amount of data sources and the...
You already know that you advertise to those who aren’t ready to buy. But you probably didn’t know...
Data has always been the cornerstone of all strategic business decisions.
Your choice of customer relationship management (CRM) tool substantially impacts your sales...
In today's competitive landscape, word-of-mouth remains one of the most powerful marketing channels...
For growing SaaS businesses, it’s common for sales and legal to butt heads. While sales teams are...
Data is changing the way the world works.
At the beginning of the summer, I walked into G2’s corporate headquarters in Chicago, wide-eyed and...
Web applications power our online experience day in and day out. We connect, interact, shop, and...
As a small business owner, financial planning can feel overwhelming.
Every click, swipe, or tap continues a data trail that adds to the vast mosaic of our online world....
Imagine a world where your financial data moves between banks without compromising security, where...
Picture your board meeting as a treasure hunt.
The power of connections cannot be overstated.
The advent of the software revolution has brought unprecedented productivity and convenience....
Businesses are aware that IT downtime will cost more.
For every interaction, there is an equal and opposite reaction.
Online videos are so ubiquitous today that customers are only shocked when they don’t use them.
Are you losing the trail of your projects?
Some people may be unsure if they’re cut out to lead a team. Adam Brown is not one of those people.
Achieving concrete business results with social media is no easy feat.
In today's rapidly evolving sales landscape, the challenges facing B2B sellers are more complex...
The American Educational Research Association (AERA) runs one of the biggest conferences in the US,...
To say that we live in an age of rapid digital transformation is an understatement. With...
Making money from data isn't just limited to Silicon Valley behemoths. The growth of modern data...
As our society continues to evolve, so does the technology we rely on. With each passing day, we...
With the average buying journey growing more complex, businesses turn to multi-touch attribution to...
What’s the first thing that comes to your mind when asked, "sell me this pen?”
Most organizations rely on sophisticated customer relationship management (CRM) tools to manage...
Long-lasting customer relationships are vital to growing any business.
The human resource department is often home to complex documents that contain sensitive information.
Before you take a dip into the world of real estate, it's important to preload the basics.
The current state of the economy has brought serious inflation in the B2B industry.
Almost a decade ago, theft at brick-and-mortar stores was common. With the rapid rise of...
Every brand wants publicity.
You've landed on this page because you're eager to switch up and make your customer onboarding...
Remember that sinking feeling when you realize you've accidentally deleted an important file or...
SaaS companies stand in a league of their own.
While today’s world feels very online with the rise of remote work and an overwhelming amount of...
Each engineering team is unique in how they are structured, operate, and execute their project, as...
Hiring remains a critical decision for all startups at different stages - early, mature, and...
In today’s digital era, data is vital for any business. Every piece of data collected is capable of...
As a 5x SaaS entrepreneur, I know that scaling a startup for high-growth requires a blend of...
As if you needed another transformation.
Which would you understand more easily - a block of text explaining how to tie a Double Windsor...
No-code and low-code platforms emerged with the goal of democratizing the often arcane software...
As an experienced tech CEO and entrepreneur, I have seen firsthand the importance of leadership,...
As a sales leader, driving sales performance is a daily concern.
You probably know blockchain is the technology behind Bitcoin, Ethereum, and other...
Have you ever received an email from a trusted source that turned out to be a malicious phishing...
If you're anxious about introducing AI into your business, you're not alone. With the introduction...
After the pandemic, the stock market became the talk of the town. Many people on lockdown glued...
Modern customers expect faster, more diverse service options for digital banking. An omnichannel...
Utilizing resources in such a way that future generations can still use them is the underlying idea...
Running a small business is no easy feat. Just when you think you've got everything under control,...
Cohesive customer engagement needs a compelling narrative.
Content syndication is a crucial element of modern growth marketing. It has always been.
The price of a product or service is the major factor in a potential customer’s purchase decision.
Algorithms drive the machine learning world.
There was a time when marketing primarily consisted of guesswork and creativity. While creativity...
Indecisiveness can be a killer. To thrive, you and your business must have the information required...
If you're new to the world of containers, Kubernetes and Docker are two terms you've probably heard...
Backlinking is a tried and tested way of boosting your SEO rankings.
Do you also burst into tears when you don't get the right responses to your searches? It can’t just...
Sales proposals are an essential part of the sales process. They communicate the specific value...
For most of human history, it was widely believed that the Earth was the center of everything.
Successful marketing comes in all shapes and sizes.
Over the past few years, we've heard conflicting opinions about the success of mass email...
Do you remember those Tupperware and Pampered Chef parties your mom would host when you were...
In the world of crypto, coins speak louder than words.
For a business, there is nothing more important than delighting customers. Nothing.
Which marketing strategies truly drive precious sales? As a B2B marketer, you always have this...
A year ago, if I’d said “AI" at my dinner table, my (mature) family wouldn’t have known what I was...
Customers use several touchpoints to interact with a brand.
Your organization’s digital offering - its software interfaces, websites, and applications - is...
We're all familiar with the high-impact presence of artificial intelligence (AI) in all aspects of...
From fierce competition to evolving customer preferences, retailers have a lot to deal with.
In today's consumer-driven market, the modern customer demands personalized experiences that cater...
Smooth customer onboarding lays the foundation for a smooth customer journey.
Email users form a massive demographic for any business. There were over 3 billion of them in 2019,...
How many times a day do you turn on a light switch? For most, probably multiple times a day, you...
In the ever-evolving computing landscape, virtualization is the technology that transforms hardware...
The rise of paid advertising has led Google Ads to gain a massive market with its engaging digital...
Is there anything we do that doesn’t involve media?
Brands need relevant, impactful product content everywhere commerce happens.
You wouldn’t fault an explorer for their love of the compass.
In project management, two prominent (and popular) methodologies have emerged as contrasting...
The world of recruitment has undergone a significant transformation in recent years thanks to the...
When you think about mass SMS marketing, you may think of unwanted spam messages. However, when...
Carbon dioxide levels have been increasing in the atmosphere, reaching over 400 ppm. The last time...
For most people, buying a property is a big deal.
The game has changed. And for the better.
3D printing has evolved significantly in recent years. Many businesses use 3D printers, with new...
Workplace productivity isn't about constantly pushing ourselves to do more in every single moment. ...