What Is E-Commerce Replatforming? Your Info-Rich Guide
A decade or two back, people would have laughed if someone would have mentioned shopping from...
by Akash Madhi
Strategic Sourcing: A Big-Picture Approach to Procurement
As businesses increasingly focus on managing costs, finding the right vendors has become a top...
by Dave Hulsen
How Do Global Companies Benefit from Language Solutions?
If your organization wants to promote global growth, you must be able to communicate effectively...
by Jason Richardson
7 Evergreen Video Ideas for Your Website and Social Media
Video is one of the best tools marketers and business owners can use to build brand awareness,...
by Katie Duncan
BOFU Content: Everything You Need to Know
Behind every purchase a consumer makes, there is a decision-making journey.
by Ryan Prior
What Is Training Data? How It’s Used in Machine Learning
Machine learning models are as good as the data they're trained on.
by Amal Joby
How Public Key Encryption Ensures Data Integrity
Data needs security, and security needs encryption.
by Sagar Joshi
What Is Logistic Regression? Learn When to Use It
Life is full of tough binary choices.
by Amal Joby
Why It's Time to Start Offering Employees Paid Parental Leave
Think about the major milestones you’ve had in your life.
by Mara Calvello
Your Comprehensive Guide to Manufacturing Sales
Ask any manufacturer what they think of manufacturing sales; they'd reply to your question with...
by Sabine Kempe
G2 Partners With Pendo to Help Companies Solicit Quality Reviews
Collecting quality user feedback is challenging, but platforms like Pendo help solve this...
by Brittany K. King
G2 + Medallia Partnership Makes User Feedback Simple and Secure
Traditional routes of collecting feedback require third-party tools and multiple accounts, but...
by Brittany K. King
8 Time Tracking Tips to Make Your Life Easier
Time tracking is essential for business and employee success because it helps eliminate...
by Ankur Dhingra
How to Draft an Effective Social Media Report
Social media is essential for building your business online.
by Yash Chawlani
Why Brand Monitoring Will Lead You to Success
People talk, and it’s time to start paying attention.
by Melanie Maggine
What Is Cross-Validation? Comparing Machine Learning Models
Cross-validation is an invaluable tool for data scientists.
by Amal Joby
Industrial Automation: Transforming the Way You Do Business
It’s no secret that industrial automation has been on the rise for quite some time as businesses...
by Heather Scurti
7 Unique Employee Rewards to Boost Team Morale
One important factor that distinguishes the best employee rewards programs from the rest is the...
by Katerina Mery
What Is K-Nearest Neighbor? An ML Algorithm to Classify Data
Algorithms drive the machine learning world.
by Amal Joby
What Is Linear Regression? How It's Used in Machine Learning
Isn't linear regression part of statistics?
by Amal Joby
Why Performance Marketing Is a Win-Win for Everyone
In an ideal world, you pay for exactly what you get.
by Ninisha Pradhan
10 Inbound Marketing Ideas Your Brand Will Want to Use
Expensive outbound marketing isn’t the only way to approach prospective clients.
by Caroline Lee
What Is Session Hijacking? How to Ensure Session Privacy
A lot can happen between a login and a logout.
by Sagar Joshi
The Buyer Intent Playbook: How to Make the Most of Intent Data
Quick - jot down everything you know about your prospective buyers.
by Brittany K. King
How an Employee Assistance Program Benefits Your Company
There are certain things in life you can’t avoid.
by Mara Calvello
Ultimate Digital Marketing Guide to Improve Your Business ROI
By the time you finish reading this, thousands of digital marketing campaigns will have been...
by Ninisha Pradhan
What Is a Sales Cycle? 7 Steps for Creating One That Works
Successful sales efforts are seldom random, and organizations leave nothing to chance.
by Praveen Swaminathan
SEO Tests vs. SEO Audits: What’s the Difference?
It’s a well-known fact of human development that adults struggle to learn new languages as well...
by Branko Kral
What Is a Help Desk Manual? Why Your Business Needs One
The level of customer service provided by your business – and ultimately the level of customer...
by Matej Kukucka
How to Monetize a Virtual Event: The Marketer's Guide
Virtual events come with a whole lot of benefits, but with that they bring their own set of...
by Falguni Jain
G2 Qs: Rachel Bentley on Driving and Sustaining Review Collection
G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving valuable...
by Brittany K. King
Everything You Should Know About Content Syndication
Content syndication is a crucial element of modern growth marketing. It has always been.
by Sumeet Anand
Your Complete Guide to SaaS Pricing Models
Few things will influence a business' revenue as much as getting the pricing right.
by Kristina Žiaukė
Human-Centered Design and Its Impact on User Experience
One of the most outdated phrases in the professional lexicon is, “It’s not personal, it’s...
by Harper Lieblich
How to Extinguish Job Burnout Before It’s Too Late
Having a bad day at work is expected.
by Mara Calvello
What Is a Brute Force Attack? How to Keep User Accounts Safe
Passwords alone do not protect user accounts, but you can.
by Sagar Joshi
What Is Asset Management? It's Necessary for Business Success
Assets are invaluable in all walks of life.
by Keerthi Rangan
Why Cutting Your Marketing Budget In Times of Crisis Is Unwise
When confronted with an economic fallout, businesses across the globe will find themselves...
by Seema Nayak
9 Web Design Tips to Help Your Site Earn More Money
You’ve set up a website for your new business, and it’s getting plenty of traffic.
by Vikas Kalwani
Follow-up Emails: Re-Engage Prospects and Get Them to Respond
You know the drill.
by Srilakshmi Janardanan
2021 Sales Consult Playbook: Building Trust at Every Stage of the Buyer’s Journey
Building trust with today’s leery buyers seems impossible.
by Brittany K. King
Product-Led Growth: Everything You Need to Know
Each and every company today aspires for efficient growth.
by Marcin Stoll
What Are Digital Payments? 5 Ways to Do Them Globally
Our digital world has made it easier to do business across borders and around the globe.
by Marwan Forzley
Flexibility in the Workplace: How to Rethink the Office
No one wants to work for an organization that is rigid or overly strict about policies.
by Mara Calvello
Make the News: 10 Best Email Newsletter Strategies
Email marketing has been on the rise and won't be going away any time soon.
by Valerie Kakovkina
What Is Revenue Management? A Guide for SaaS Businesses
Revenue management has long been associated with the hospitality and travel industries.
by Ray Slater Berry
What Is Web Accessibility? How to Make Your Content Inclusive
Web accessibility implies giving everybody access to the same information irrespective of the...
by Ashwini Dave
10 Steps for Creating an Effective Social Media Workflow
It's Tuesday morning and the tank is empty: nothing on your social media content calendar,...
by Samantha Hembree
Everything You Need to Know About Knowledge Management
Knowledge is a critical competitive differentiator when it comes to driving organizational...
by Asavari Sharma
What Is Supply and Demand? Strategize in a Competitive Market
If a product is being sold but there’s no one around to buy it, does it really exist?
by Alexandra Vazquez
How Rapid Application Development Helps Teams Save Time
Technology evolves constantly.Every business in today’s competitive landscape aims to provide...
by Sagar Joshi
Beyond the Basics of Reviews
At the center of every (successful) tech company is one core principle: disruption.
by Gina Carr
9 Steps for Developing a Data-Driven Content Strategy
Every successful content strategy starts with data.
by Marta Szyndlar
15 Great Call to Action Examples That Simply Work
Your ability to write ads, landing pages, or emails that make readers take action – whether it’s...
by Nathan Ojaokomo
The Positive Side of Negative Reviews
The products we buy, adventures we experience, the food we eat - there is a digital platform...
by Gina Carr
Are Your Employees Suffering From Presenteeism? Find Out ASAP
A migraine that comes out of nowhere. A bout with anxiety that you didn’t see coming. A phone...
by Mara Calvello
Demand Planning: How to Meet Future Needs Using Old Data
To be successful, companies have to be efficient.
by Alexandra Vazquez
What Is Cloud Infrastructure and How Does It Ease Cloud Computing?
A business restricted to a single geographic location is now a thing of the past.
by Dibyani Das
Sabbaticals: Because Everyone Needs a Break
Day in and day out, your employees show up, work hard, and take the necessary steps to ensure...
by Mara Calvello
What Is SD-WAN? Why It's the Future of Enterprise WAN
Despite the technological advancements that ushered in a new digital age, many aspects of...
by Keerthi Rangan
Splash Pages: 5 Examples To Prove They've Made a Comeback
Here’s your problem statement: Make a good impression in three seconds.
by Ninisha Pradhan
Computer Vision: How Machines Interpret the Visual World
Computer vision is the field of artificial intelligence that enables machines to "see".
by Amal Joby
What Is IoT Security? How to Keep IoT Devices Safe
Internet of Things (IoT) solves pressing business problems but often poses concerning challenges.
by Sagar Joshi
How to Improve Collaboration With Unified Communications
The way we work is changing.
by Sam O'Brien
How to Conduct a Content Audit – and Why You Should
Content audits are a valuable process to help you identify weaknesses and opportunities in your...
by Angela Stringfellow
What Is an Ad Exchange? How to Choose One for Business Growth
Ad exchanges are primarily brokers for media trading on the open web.
by Yaroslav Kholod
What Is Citizen Development? Breaking Down the Basics
Business environments are changing faster than ever before, and business leaders are feeling the...
by Vivek Goel
Conversion Rate Optimization: Top 10 Strategies for Success
Converting customers is like getting a second date.
by Ninisha Pradhan
The Shift from an App-Centric to Data-Centric Architecture
For most of human history, it was widely believed that the Earth was the center of everything.
by Dan DeMers
Absence Management: Do You Know Where Your Employees Are?
Let’s face it, even the most perfect employee is going to miss work at some point.
by Mara Calvello
Everything You Need to Know About Customer Self-Service
Humans like to feel in control.
by Cristina Maria
Small Business Productivity: 4 Methods to Help You Save Time
If you’re running a small business, chances are you grapple with low productivity from time to...
by Taru Bhargava
How a Personal Brand Statement Can Transform Your Work
When you’re clear on your purpose, your work gets clearer, too.
by Sarah Brooks
What Is IaaS? A Smarter Way to Manage IT Infrastructure
We have moved past the age of bulky computers and messy networks.
by Dibyani Das
5 E-Commerce Pricing Strategies to Drive Sales Through the Roof
The price of a product or service is the major factor in a potential customer’s purchase...
by Nicholas Shaw
Enablix Uses G2 Profile to Reach New Customers and Boost Brand Awareness
A success story about how one of G2’s customers, Enablix, made the most of their G2 profile to...
by Gina Carr
What Is Endpoint Security? How It Guards Your IT Assets
Security is a significant cornerstone of any business.
by Sagar Joshi
51 Machine Learning Statistics to Get You Thinking
If machine learning were a kid in school, it would be the most brilliant and coolest student.
by Aayushi Sanghavi
31 Hybrid Cloud Storage Statistics That Can Affect Your Business
Ever since cloud storage has emerged in the technology market, businesses are concerned about...
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by Rajendra Roul
Reduce Bounce Rate by Fixing These 7 Web Design Mistakes
It takes about five seconds for users to form an opinion about a website and decide whether...
by Vinod Janapala
What Is Remarketing? Re-Engaging Customers Via Email
Remarketing is the reason you end up seeing so many relevant ads on random pages after paying a...
by Ricky Wang
Email Marketing: How to Get Started and Build Your First List
Is email marketing dying?
by Kevin Daniel
Creating a Logo: Everything You Need to Know to Get Started
Building a brand today is tough.
by Richard Lau
Human Capital Management: How to Put Employees First
Your organization relies on a lot of tools and assets to hit its goals.
by Mara Calvello
Cloud Storage Simplified: How to Choose the Right One
Weighing over a ton and occupying almost a whole room, the first hard drives were introduced in...
by Dibyani Das
New Data: How Top Performers Complete a Better RFP Response
Responding to an RFP, or request for proposal, is like playing an Olympic-level team sport.
by Kathryn Bennett
What Is Zero-Day Vulnerability? A Threat You Need to Be Aware Of
Security vulnerabilities are a consistent threat to cybersecurity.
by Sagar Joshi
Project Planning: The Definitive Guide
Ask any experienced project manager about the most important time for any project, and you’ll...
by Kausikram Krishnasayee
Unsupervised Learning: How Machines Learn on Their Own
Unsupervised learning lets machines learn on their own.
by Amal Joby
How Customer Journey Analytics Isn't Journey Mapping (It's Better)
Customers are a difficult breed to please.
by Ninisha Pradhan
What Is an ATS? Why Hiring Managers Need One ASAP
If you’ve found yourself asking what an ATS is, it’s time to learn more about how an applicant...
by Mara Calvello
5 Malware Removal Tools That Keep You Safe
Malware, a malicious program infecting your computers and networks, can have a troublesome...
by Sagar Joshi
Test Automation Framework: How to Choose the Right One
Innovation sits at the heart of software automation.
by Dibyani Das
Customer Data Platform: What It Is and Why Marketers Need One
Data, data everywhere – but where do marketers begin?
by Ninisha Pradhan
How to Find a Network Security Key in the Devices You Love
Modern world functions on the pillars of wireless devices.
by Sagar Joshi
4 Cybersecurity Certifications to Gain a Competitive Edge
Whether you’re a newcomer or a seasoned IT professional, the path to earning cybersecurity...
by Sagar Joshi
MoEngage Uses G2 to Strengthen Brand and Drive Demand
A success story about how one of G2’s customers, MoEngage, leveraged G2’s marketplace to boost...
by Aubyn Casady
Lead Generation for Online Courses in 5 Simple Steps
The pace of online learning has accelerated faster than anyone could imagine in the past...
by Eduard Klein
5 Ways to Improve Work Performance Via Employee Recognition
Leaders in search of ways to improve work performance tend to overlook employee recognition as a...
by Katerina Mery
What Is Test Automation? How It Simplifies Software Testing
Software is eating the world.
by Dibyani Das
How to Bring Your Brand to Market from the CMO of Gong
Your buyer is on the internet making calculated, informed decisions every day.
by Aubyn Casady
Here's Why Employee Development Is More Important Than Ever
We all have that one area of expertise we wish we were just a little better at.
by Mara Calvello
How to Write a Business Proposal That Wins More Deals
The purpose of starting a business is to solve a problem.
by Diksha Singh
What Is Machine Learning and How Does It Work?
Machine learning is the science of enabling computers to function without being programmed to do...
by Amal Joby
How to Boost Your Business With Application Performance Management
If you’ve ever browsed the internet, streamed music, or used social media, you’re likely...
by Dibyani Das
Get Rid of Generic Sales Coaching and Start Winning
There is no shortage of important responsibilities for sales managers.
by Mary Clare Novak
Sell Me This Pen: How to Approach This Tricky Interview Question
What’s the first thing that comes to your mind when asked, "sell me this pen?”
by Saba Saif
How API Management Can Help Your Business
Technology and its space for innovative growth are infinite.
by Dibyani Das
What Is an HRIS? A Smarter Way to Streamline HR Processes
Day in and day out, the leaders within your human resources department have a lot on their...
by Mara Calvello
What Is a Marketing Approval Process? 4 Tips for Building One
Anyone in marketing knows there are a lot of cooks in the kitchen at any time, which can make...
by Katie Oberthaler
Dissecting the Anatomy of a High-Performing Website
Your website is a space you own – a place on the Internet where you have a good deal of control.
by Ava Shije
5 Foolproof Tips for Next-Level Employee Scheduling
Rudimentary employee scheduling comprised a pen and paper rota and keeping physical records of...
by Sam Molony
The Ultimate Social Selling Kit for Your Business
Social selling is a powerful sales tool that’s gaining groundbreaking momentum in today’s sales...
by Saba Saif
The Future-Proof Guide for Your Workforce and Office
Watch any old science fiction movie and you’ll come away with at least two conclusions: no one...
by Krystall Fierens Lee
6 Lessons Learned in Building Your Board as an Entrepreneur
No matter the industry or the size of the business, building a board of directors is a crucial...
by Godard Abel
How to Create a Compelling Value Proposition That Converts
First impressions matter.
by Mohammad Farooq
Cloudy to Clear: Choosing a Cloud Contact Center Strategy
Does the concept of cloud technology overwhelm you?
by Gayathri Krishnamurthy
Supervised Learning: How to Teach Machines to Help Us
You can think of supervised learning as a teacher supervising the entire learning process.It's...
by Amal Joby
What Is Information Security? The Best Defense Your Data Needs
Data is paramount for every business that runs on the rails of modern technology.
by Sagar Joshi
Here's Why You Need a Customer Feedback Analysis Solution
There are plenty of customer feedback management solutions out there, but most of them are...
by Alyona Medelyan
How to Provide a Winning Candidate Experience Every Time
As a recruiter, you know that finding the perfect candidate can feel like finding a needle in a...
by Mara Calvello
The Only 10 Sales Motivation Techniques That Work
The beginning of a new sales period is an exciting time for all, as new goals are set along with...
by Mary Clare Novak
6 Elements of the Perfect Sales Automation Tech Stack
When describing a certain job, people will usually lean toward the greater purpose that role...
by Mary Clare Novak
How to Build Strong Company Culture in a Modern Workplace
When you think about the elements that are most important to your business, what comes to mind?
by Mara Calvello
5 Reasons Embracing Tech Is Crucial for Frontline Workers
In a world where automation and artificial intelligence are replacing millions of jobs that...
by Athena Marousis
The Ins and Outs of Outsourced Sales Development
To hire an in-house sales team or an outsourced sales team? That is the question.
by Ben Goldberg
All You Need to Know About iPaaS
In the corporate world, cloud computing and adoption is a strategy that many have adopted.
by Dibyani Das
Two-Factor Authentication: A Valuable Addition to Account Security
Humans are predictable. Sometimes, so are their passwords.
by Sagar Joshi
Guide to Request for Qualifications: Prioritizing Expertise
Some procurement projects are too important to leave to chance.
by Dave Hulsen
Data-Driven Marketing: A Modern Business Approach to Data
The rise in data-driven marketing is unmistakably visible in recent years.
by Jon Fee
2021 Brand Consult Playbook: 6 Steps to Adapting Your Brand to Reach the 2021 Buyer
If you were a creative in 2020, and are somehow still flexing that creative muscle in 2021,...
by Aubyn Casady
How to Assess Market Opportunities for Your Business
Opportunities are like free samples of food at the mall.
by Ninisha Pradhan
Virtual Volunteers: 6 Recruitment Tips to Follow
Virtual volunteerism has been on the rise for quite some time.
by Alfred I. Johnson
Sink or Swim: How to Build a Talent Pool the Right Way
What if the right candidate for an open role is not only out there, but you already know who...
by Mara Calvello
8 Practical Steps for Building an Employee Advocacy Strategy
How do you get hundreds and thousands of employees excited enough about your company updates to...
by Anita Lankinen
Stay Ahead of Your Competition With a Virtual Private Server
With the advent of the internet, cloud computing, and virtual resources, it’s no longer a hassle...
by Dibyani Das
How to Prioritize and Set Sales Goals for Your Team
At the start of a new day, week, month, or year, it’s always nice to look forward and set...
by Mary Clare Novak
What Is a Recovery Time Objective and How Is It Measured?
Businesses are aware that IT downtime will cost more.
by Bhavani Shanmugam
60 Must-Know ERP Statistics Before Making a Buying Decision
Enterprise resource planning (ERP) solution is a key requirement for every business process....
by Rajendra Roul
Deep Learning: How Intelligent Machines Learn and Progress
Deep learning is an intelligent machine's way of learning things.
by Amal Joby
Chargebee Generates 280+ Leads in One Year With G2 Buyer Intent Data
A success story about how one of our customers, Chargebee, generated 280+ top of funnel leads,...
by Kaitlyn Carpenter
What Is Malware? How to Look for It and Protect Your Assets
Malware, and other web-based threats that put your assets at risk, can inevitably cause more...
by Sagar Joshi
What Is Data Fabric? Exploring an Emerging Technology
Data fabric is a new enterprise data solution, and the first real evolution of data since the...
by Dan DeMers
How to Start Tracking Your Customer Experience Metrics
You can’t improve if you don’t measure.
by James Eisner
10 Startup Metrics You Can’t Afford to Ignore
You can’t run a successful startup on gut instinct alone.
by Dave Nevogt
Sales Strategy: 6 Ways to Boost Your Sales Process
Over time, strategists have recognized the need for a well-defined sales strategy in a...
by Saba Saif
13 Customer Retention Strategies to Increase Conversions
If you represent a B2C business, you’d know how challenging it is to acquire new customers.
by Forum Sheth
Sales Acceleration: If You're Not First, You're Last
It’s no secret that our world is obsessed with efficiency.
by Mary Clare Novak
How to Make Money Blogging: Work Your Way to 7 Figures
We've discovered the secret to making a million dollars from blogging.
by Harsh Agrawal
11 Steps to a Stronger Recruitment Process and Smarter Hires
Recruiting top talent is crucial to the success of any organization.
by Mara Calvello
Incident Response: How to Make Cyber Incidents Less Chaotic
All businesses inevitably face a security incident.
by Sagar Joshi
Learning Experience Platforms (LXP): How to Expand Your Knowledge
It’s never too late to learn something new.
by Mara Calvello
How Does SEO Work?
Do you ever have a random question pop into your head, and you simply can’t do anything else...
by Mary Clare Novak
35 Sales Enablement Statistics That Will Blow Your Mind
You were banking on your sales team to increase business growth, and it fell short. You can’t...
by Aayushi Sanghavi
How Identity Governance Makes Your Assets Secure
Applications and databases are crucial for business operations, and so is their security.
by Sagar Joshi
How to Migrate a Business Website to a New Web Host
Since the dawn of the internet era, businesses have come to rely on their websites as a primary...
by Andrej Kovačević
What Is Single Sign-on? How It Makes Authentication Simple
Time is a precious commodity.
by Sagar Joshi
What Is Channel Sales? Learn How to Implement It and Scale
Traditionally, sales couldn’t be scaled unless you hired more salespeople or marketers, and...
by Mehdi Hussen
What Is a Partner Program? The Guide to Building an Ecosystem
In SaaS, a partner program is like the electrical grid: the oft-overlooked backbone that makes...
by Sean Blanda
Candidate Sourcing: How to Find the Best Talent on the Market
The talent market is a competitive place.
by Mara Calvello
Volunteer Management: How to Develop an Engaging Program
Volunteers are a nonprofit's best untapped resource.
by Cassandra Smallman
Smaller Sometimes Means Better: 13 Benefits of Microlearning
The way we learn and live has changed dramatically over the course of a few months.
by Krystal Tolani
What Every Category Designer Needs to Know About G2
This is the last of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
How to Sell Direct-to-Consumer With Field Marketing
It's true, your buyers are online – but they're also at the grocery store, that conference your...
by Lauren Pope
The What, Why, and How of Native Advertising
Looking for an advertising channel with a high level of audience engagement and low competition?...
by Adelina Karpenkova
Top 10 Free CRM Solutions for 2021
Sales is all about creating authentic, mutually beneficial relationships with your customers.
by Mary Clare Novak
Narrow AI: Not as Weak as It Sounds
If you use a smartphone, you probably have come across narrow AI.
by Amal Joby
How to Attract Qualified Leads With Demand Generation
Everyone wants to be noticed, and brands are no different.
by Lauren Pope
What Is a Cyber Attack? The Last Guide You'll Ever Need
A few minutes of a cyber attack can risk the reputation you built for ages.
by Sagar Joshi
Lead Intelligence Is the Hidden Secret to Sales Outreach
Lead intelligence is a smarter way to prospect as not all leads are created equally.
by Lauren Pope
From Zero to Hero: Uncovering LinkedIn Analytics for Sales
LinkedIn has proven to be the most powerful social media for business people and salespeople in...
by George Rowlands
How to Get Your Team Excited About Category Design
This is the fourth of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
What Is a Cyber Attack? The Last Guide You'll Ever Need
A few minutes of a cyber attack can risk the reputation you built for ages.
by Sagar Joshi
Artificial General Intelligence: Friend or Foe?
Artificial general intelligence could be the best or worst thing that ever happens to us.
by Amal Joby
How to Stay Ahead of the Competition With Market Intelligence
If you’re responsible for the success of a business and find yourself asking “Now what?” pretty...
by Ninisha Pradhan
How FIDO Standards Make Authentication Simple and Secure
Fast identity online (FIDO) standards are authentication protocols where security and user...
by Sagar Joshi
How to Create a Paid Time Off Policy to Avoid Burnout
No matter who you are or what industry you work in, sooner or later, we all need a break.
by Mara Calvello
What Is Public Cloud and Is It Right for Your Business?
Cloud platforms are a necessity for any business trying to make a mark in the digital world.
by Dibyani Das
111+ Digital Marketing Statistics You Need to Know in 2021
In a world where new businesses are popping up every day, brand visibility is everything.
by Lauren Pope
What Is Ransomware? This Guide Will Calm Your Fears
Ransomware is a major threat that has impacted both home and business users alike.
by Sagar Joshi
What to Do When You Have a Data Breach
The Internet is flooded with ample information in this digital age.
by Sagar Joshi
How to Use Sales Reports to Communicate Value
Analyzing your sales team’s performance can lead you down a black hole of measuring data that...
by Mary Clare Novak
HR Compliance: Everything You Need to Know to Avoid a Fine
Some rules are meant to be broken.
by Mara Calvello
A 30,000 Foot View of the Category Design Process
This is the third of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
How to Create a Sales Funnel for Better Conversions
“Let me paint you a picture.”
by Mary Clare Novak
G2 Qs: Monina Wagner's Secrets on Building a Strong Content Community
Monina Wagner, Community Manager at Content Marketing Institute, shares her unlikely foray from...
by Lauren Pope
Audiense Generates 60+ Customer Testimonials and Improves Brand Positioning With G2 Seller Solutions
A success story about how one of our customers, Audiense, used their G2’s Seller Solutions stack...
by Gina Carr
Sleep Debt: The Number One Sales KPI You’re Not Measuring
As a sales leader, you know how critical it is to get your mix of KPIs exactly right, and...
by Jeff Kahn
G2 Presents: Your Guide to G2 Discussions
When you think of your G2 Profile, what comes to mind?
by Kaitlyn Carpenter
How to Conduct a Social Media Audit in 8 Clear Steps
With so many social media platforms, the internet can be an overwhelming place.
by Chelsea Glosser
How to Determine When to Outsource Your Marketing Strategy
It's important to keep your budget lean, but that typically puts you in a tough spot when you...
by Jonathan Herrick
Creating a Virtual Community to Benefit Your Organization
Virtual communities have blossomed in recent years.
by Jean Hamon
Category Design Is Powerful, but It’s Not for Everyone
This is the second of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
How to Score Leads With Precision and Ease
The more leads, the better, right? Not necessarily.
by Lauren Pope
Do You Know How to Generate MQLs Like a Pro?
Are your leads sales-ready? Or are your conversion rates lacking?