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Marketing

Reviews Matter for Software Brands: Generate and Manage Them Effectively

Reviews have become an important part of the purchase journey across just about every product...

Productivity

How to Write an Employee Handbook that Staff Will Actually Use

What’s one thing that both the smallest of startups and the largest of enterprises need?

Guest Post

What Is Lead Nurturing? 5 Techniques That Actually Work

Lead nurturing is a process of developing and maintaining relationships with potential customers. 

Guest Post

What Is PIPEDA? Everything You Need to Know for Compliance

Data privacy can make or break your business.

Management

How to Become a Bookkeeper: 5 Key Steps to Success

Becoming a bookkeeper is more than just adding numbers and tracking invoices. 

Marketing

Enhance Lead Scoring and Competitive Targeting Using G2 and HubSpot

When it comes to marketing, many day-to-day efforts are improved by working smarter, not harder.

Marketing

Marketing vs. Advertising: How to Spot the Difference

This is not a twinning moment.

Guest Post

What Is a QR Code? How to Scan and How to Make Your Own

QR codes are now a familiar sight.

Marketing

7 Takeaways from SaaStr Europa 2022

I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...

Guest Post

Direct-to-Consumer Marketing 101: How to Get Started

Who’s not guilty of scrolling through their feed at 3 AM, finding an irresistible urge to purchase...

Guest Post

What Is Interactive Marketing? Check Out These Strategies

Are you looking for ways to increase your engagement and overall sales? Interactive marketing is...

Guest Post

Digital Procurement: Leave the Traditional Method Behind

The software procurement process has come a long way since software was mailed on CDs. 

Guest Post

ERP Selection: Find the Best Option Using Software Reviews

ERP isn’t another legacy strategy.

Guest Post

Cookieless Marketing: How to Adapt Your Marketing Mix

For years, marketers have relied on cookies, or little data files that contain personal...

Guest Post

9 Sure-Fire Ways to Engage Your Remote Employees

A connected and thriving remote team is within your grasp.

Guest Post

AI in Customer Service: How to Enrich Your Customer Experience

Exceptional customer service is an absolute must today. 

Tech

15 Best Free Database Software for Data Management in 2022

Whether you’re a marketer or software developer, you've probably heard of “database”.

Guest Post

RFM Analysis: the Best-Kept Secret for B2B Product Sellers

Do you sell physical products to other businesses? Recency, frequency, and monetary value (RFM)...

Guest Post

5 Mass Email Marketing Techniques You Need to Implement

Over the past few years, we've heard conflicting opinions about the success of mass email...

Marketing

3 Ways to Grow A Customer Base Quickly

Rome was not built in a day.

Tech

Best of SaaS: The Top Tech Companies in Los Angeles

City of stars - are you shining just for me?

Design

11 Best Free Floor Plan Software for 2022

Prepare to be floored.

Guest Post

AI Ethics Are a Concern. Learn How You Can Stay Ethical

Artificial intelligence (AI) is becoming ubiquitous in our everyday lives. 

Tech

9 Free Landscape Design Software for Designers and Architects

Humans visualize things based on their imagination.

Guest Post

On-Page SEO: A Step-by-Step Guide to Optimizing Your Site

Over the years, on-page SEO practices, for the most part, have remained the same. 

Tech

Top 10 Free Presentation Software for 2022

Let me just go ahead and shaaaaare myyyy screeeeen… 

Guest Post

Are QR Codes Safe? Best Practices to Ensure QR Code Security

Today's smartphone-centric world is becoming more familiar with QR codes.

Guest Post

5 Easy Ways to Say Goodbye to Email Overwhelm and Burnout

We are in the midst of the Great Resignation, with employees leaving their jobs in record numbers. 

Tech

Top 4 Free 3D Printing Software for 2022

There’s something to be said about seeing an idea or a design come to life.

Marketing

How to Build a Personal Brand You're Proud of

It’s always a great time to work on yourself.

Tech

Best of SaaS: The Top Tech Companies in Chicago

Chicago is my kind of town.

Guest Post

5 Ways Startups Can Harness AI and Kickstart Growth

Although technologies like artificial intelligence (AI) have been around for years, many businesses...

Marketing

CMO Insights: How to go from a Market Disruptor to a Category Leader

We recently had the pleasure of hosting our CMO Consult Webinar, where I was joined by Udi Ledergor...

Guest Post

How to Choose a Metaverse for Company Events in 2022

Since Mark Zuckerberg first mentioned it, everyone has kept talking about the metaverse as a...

Marketing

Lost in the Grid: How to Rise Above the Noise on G2

At full capacity, Madison Square Garden can host more than 20,000 people in its arena. 

Tech

What Is GPS Tracking? How It Can Benefit Your Business

Keep right and take the exit toward your GPS guide.

Guest Post

EdTech: A New Way of Teaching and Learning That’s Here to Stay

Technology has transformed the way we interact, and EdTech is no exception. 

Guest Post

What Is PR Measurement? How to Showcase Your PR Success

It’s time to rethink PR measurement. 

3 Ways CMOs Can Use Customer Voice to Build Brands

This was originally published in Adweek.

Guest Post

Optimize Employee Experience to Attract and Retain Top Talent

A good organization provides employment, but a great organization provides employee experience.

Guest Post

The 4 Ps of Marketing: How to Apply Them to Your Business

Marketing a business goes beyond advertising. 

Guest Post

Why Is Data-Driven Culture Important for a Consumer Business?

Due to the rapid digital transformation across all industries, an exploding quantity of data is...

Guest Post

360º Page Speed Testing: How It Impacts Performance and SEO

You can test your page speed in many ways. 

Guest Post

9 Common Sales Pipeline Mistakes Brands Must Avoid

A robust sales pipeline is at the heart of any fast-growing business.

Tech

Best of SaaS: The Top Tech Companies in New York

Ah, New York. The Capital of the World. 

Guest Post

The Cookieless Future: Why Are Cookies Going Away?

Since Google announced the elimination of third-party cookies and Apple announced changes that make...

Tech

How Business Messaging Can Improve Customer Experience

Consumer demand for personalized experiences is at an all-time high.

Case study

ROI Hunter Sees 1.5x Increase in Sales Conversion Rate With G2

Pivoting your business at the onset of a global pandemic and establishing authority in a new market...

Guest Post

10 Easy Steps to Set Up a VoIP Phone System

Cloud is more than just a buzzword of the decade. 

Guest Post

Everything You Need to Know About Multi-Touch Attribution

With the average buying journey growing more complex, businesses turn to multi-touch attribution to...

Guest Post

15 Advanced Candidate Sourcing Techniques to Discover Talent

The shift to a candidate-driven market is the most extensive and significant development in...

Guest Post

Ethics of Facial Recognition: Key Issues and Solutions

Facial recognition is considered one of the fascinating technological marvels. 

Guest Post

What Is Federated Authentication? How It Improves Security

For many employees today, the workplace is no longer a fixed location.

Tech

Top 10 Free Animation Software for 2022

No matter your age, animation has somehow made its way into your heart. Today, anyone can create...

Guest Post

How to Automate the Consulting Process in 7 Steps

As a consultant, you want to stand out by providing every client with personalized advice at every...

Guest Post

What Is Social Listening? How to Act on What You Hear

If you're in a creative business and have ever created content, you know how important it is. But...

Productivity

What Is Inventory? From Raw Materials to Finished Goods

Once upon a time, there were goods so organized, so efficient, that it laid the foundation to...

Guest Post

What Is Digital Adoption? Why It Leads to Positive ROI

Imagine you’re tasked with implementing a complex new CRM tool designed to transform your company's...

Thought Leadership

3 Lessons Learned from Building Unicorns in Atlanta

Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...

Case study

Metadata Activates G2 Buyer Intent and Lowers CPL by 42%

Sometimes new marketing platforms pose frustrating constraints. But if you’re anything like...

Guest Post

5 Subscription Metrics You Need to Start Tracking

Subscription businesses are hotter than ever.

Guest Post

Cross-Selling and Upselling: How They Differ Yet Work Together

When looking for new prospects, it's easy to forget about the customers already in your sales...

Guest Post

What Is Buzz Marketing? How to Get Everyone Talking

Every brand wants publicity.

Guest Post

Your Local Marketing Guide: Reach Customers in Your Area

Marketing locally is very different from reaching a global audience. 

Guest Post

Contract Risk Mitigation: 8 Best Practices You Need to Follow

If there is one thread you can follow through every organization and use to track the health and...

Guest Post

Personalized Email Campaigns: 10 Ways to Nail Them

In a world where email marketing campaigns dominate every marketing effort and inboxes are filled...

Case study

BoomTown Collects 220 New User Reviews With G2 Seller Solutions

Your customers are your most important asset. And if you follow BoomTown’s footsteps, you’ll...

Guest Post

Intelligent Virtual Assistants: Improve Your Customer Service

In a digital-first world, where customer expectations continue to rise, more and more companies are...

Marketing

What Is Omnichannel Communication? Why It Matters

Consistency is the key to everything.

Marketing

G2 Qs: Rachel G. Discusses the New Custom Questions Feature

Product updates are always met with excitement, possibility, and a whole lot of questions....

Guest Post

Drop Servicing: Everything You Wanted to Know and More

In current times, more and more people are thinking about starting an online business.

Guest Post

8 Easy and Quick Ways to Send a Fax Online

With the digital revolution at its peak, faxing seems a thing of the past. 

Guest Post

What Is a Marketing Deck? Tips, Examples, and Templates

One of the frustrating things about marketing a brand or business is capturing your target...

Marketing

How to Turn Accounts Into Contacts With G2 Buyer Intent

Imagine if you asked for someone’s address, and they simply responded, “Chicago”.

Productivity

What Is Business Forecasting? Predictions to Drive Success

It’s time to look inside your crystal ball and start forecasting.Forecasting gives you the tools...

Guest Post

Sales Proposals: What Modern Sales Teams Need to Know

Sales proposals are an essential part of the sales process. They communicate the specific value...

Guest Post

10 Advanced Marketing Strategies to Add Value to Your Business

Marketing a business online is not for the faint of heart. 

Guest Post

Your Guide to Employee Performance Check-Ins

When managers meet with their employees more, they get a better picture of their experience at work.

Guest Post

Mobile App Security Threats and Ways to Mitigate Them

The future is mobile.

Case study

Kibo Sees Nearly 3x the Conversions With G2 Buyer Intent Data

Is it possible to leverage your competitors' data to effectively scale your own outbound efforts?...

Sales

7 Best Practices to Handle (and Ace) Customer Interactions

For every interaction, there is an equal and opposite reaction.

Guest Post

The Humor Gamut: How to Be Entertaining With Your Brand Voice

Not every brand has the chops to be cheeky. 

Guest Post

How Asynchronous Communication Helps Distributed Teams

Have you ever tried keeping track of the different communication mediums you use during the day? 

Guest Post

Understanding DMARC: A Detailed Guide

DMARC is a crucial part of an overall email security strategy – not just another cybersecurity...

Productivity

What Is Time Blocking? A Beginner's Guide

No matter how well we try to plan our day, be more productive, and simply get more done, time seems...

Tech

The Importance of Online Review Quantity for Businesses

“Less is more,” but not when it comes to collecting online reviews.

Tech

Why SaaS Review Sites Are Crucial to Your Online Review Strategy

As humans, we want to make the most of every day and every dollar we spend. We take time to...

Tech

The Impact of Online Reviews and the Statistics to Prove It

Businesses need money to survive. And in the era of technology, it seems that every company has a...

Guest Post

What Is E-Invoicing? No, It's Not Sending a PDF Invoice

Electronic invoicing (e-invoicing) is the exchange of computer-readable payables data between...

Guest Post

10 Website KPIs Every Growth-Driven Marketer Should Track

In the past, if you wanted to boost sales you’d run TV ads with catchy jingles or clever ad copy in...

Productivity

Employee Document Management: Organize Company Records

The human resource department is often home to complex documents that contain sensitive information.

Guest Post

How to Build and Manage Your Brand's Online Reputation

Reputation matters. 

Thought Leadership

A New Way to Sell: Thought Leadership from Salesloft

The digital revolution is no longer reserved for early adopters, small startups, and tech...

Guest Post

B2B Lead Generation: The What, Why, and How

Generating leads isn’t just a priority for small businesses and startups anymore. Corporations and...

Guest Post

Best Email Subject Lines to Boost Your Click-Through Rate

Marketers often wonder why their emails frequently get sent to spam. 

Marketing

Format a Press Release Using This Free Press Release Template

An effective press release garners the right media attention, generates widespread coverage, and...

Marketing

Media Coverage: How to Get Journalists to Love Your Story

We’ve all heard that there’s no such thing as bad press.

Tech

What Is Data Lineage? Why It's Important to Track Data Flow

Some professionals view data lineage as the GPS of data.

Guest Post

10 Customer Success Metrics Every SaaS Business Should Track

Long-lasting customer relationships are vital to growing any business.

Guest Post

What Is Real-Time Marketing? Take Advantage of the Here and Now

Take a moment to think about some things you can do in 60 seconds. 

Guest Post

What Is Transactional SMS? The Text Messaging Revolution

You know those random text messages you get from a company saying your order is out for delivery?

Guest Post

How to Navigate Small Business Financial Planning

As a small business owner, financial planning can feel overwhelming.

Guest Post

Rethink Your ABM Strategy to Drive Revenue Growth

Many companies are shifting from inbound to outbound ABM approaches – and for good reason.

Guest Post

How to Actually Quantify the ROI of Your SEO Campaigns

There are two ways that site owners have traditionally quantified the ROI of SEO traffic.

Guest Post

Personalized Marketing: All You Need to Know

Personalized marketing is all the rage for modern businesses.

Tech

An Easy-To-Understand Glossary of Common Robotics Terms

People tend to have a very narrow definition of what constitutes a robot.

Sales

A Complete Glossary: 50 Real Estate Terms from A to Z

If you’re new to the world of real estate, deciphering industry speak can be tricky.

Sales

81 Crucial Sales Terms: The Only Sales Glossary You Need

If the sales field is one thing, it’s complex.

Productivity

How to Pick the Right Warehouse Layout to Improve Operations

Successful warehouse operations start in the right space.

Featured

Dear Entrepreneurs, Here’s to Your Next PEAK

There’s one thing entrepreneurs can all agree on: there is no straightforward path to business...

Marketing

The Buyer Intent Playbook: How Marketers Can Utilize Intent Data

Fact or myth: Great products don’t need marketing. 

Marketing

How to Write a Press Release That Catches People's Attention

Ancient Greeks had the God of Messengers, but modern-day companies have the King of Communications...

Guest Post

Goals vs. Objectives: Why You Need Both to Succeed

Setting clear goals and objectives is one of the best ways to keep your team aligned on your...

Tech

Infrastructure as Code: Helping Businesses Scale Their IT

The more a business relies on information technology (IT), the more important it is to have a good...

Sales

The CEO Playbook Part 2: Scale Your Business and Sustain Success

Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.

Sales

The CEO Playbook Part 1: Starting a Business With Customer-Led Growth

Sixty-three percent of tech startups fail in the first four years - the highest failure rate of any...

Productivity

11 Human Resource Management Functions for Success

It’s common for employees to think the human resources team is only called on when something goes...

Guest Post

The What, Why, and How on Answering Security Questionnaires

You have many options for solutions to help you issue a security questionnaire. 

Guest Post

Your Comprehensive Guide to Technical SEO

Technical SEO. A short phrase that has been known to strike fear into the hearts of SEOs and...

Guest Post

How to Strengthen Customer Relationships With CRM Integration

You know that feeling when you're talking to your customer, and things are going really well? 

Sales

The Buyer Intent Playbook: How to Retain Customers and Reduce Churn

Congrats, you won a new customer! Don’t breathe a sigh of relief just yet. 

Marketing

How to Assess Your Review Collection Strategy

Some people collect rocks, others collect baseball cards. You, on the other hand, collect reviews. 

Case study

GoCardless Taps into North American Market Using G2 Solutions

Expanding an established business overseas is easier said than done. GoCardless, however,...

Tech

What Is Data Preprocessing? 4 Crucial Steps to Do It Right

Real-world data is in most cases incomplete, noisy, and inconsistent.

Guest Post

What Is E-Commerce Replatforming? Your Info-Rich Guide

A decade or two back, people would have laughed if someone would have mentioned shopping from home. 

Guest Post

Strategic Sourcing: A Big-Picture Approach to Procurement

As businesses increasingly focus on managing costs, finding the right vendors has become a top...

Guest Post

How Do Global Companies Benefit from Language Solutions?

If your organization wants to promote global growth, you must be able to communicate effectively...

Guest Post

7 Evergreen Video Ideas for Your Website and Social Media

Video is one of the best tools marketers and business owners can use to build brand awareness,...

Guest Post

BOFU Content: Everything You Need to Know

Behind every purchase a consumer makes, there is a decision-making journey. 

Tech

What Is Training Data? How It’s Used in Machine Learning

Machine learning models are as good as the data they're trained on.

Tech

How Public Key Encryption Ensures Data Integrity

Data needs security, and security needs encryption.

Tech

What Is Logistic Regression? Learn When to Use It

Life is full of tough binary choices.

Productivity

Why It's Time to Start Offering Employees Paid Parental Leave

Think about the major milestones you’ve had in your life.

Guest Post

Your Comprehensive Guide to Manufacturing Sales

Ask any manufacturer what they think of manufacturing sales; they'd reply to your question with one...

News

G2 Partners With Pendo to Help Companies Solicit Quality Reviews

Collecting quality user feedback is challenging, but platforms like Pendo help solve this problem....

News

G2 + Medallia Partnership Makes User Feedback Simple and Secure

Traditional routes of collecting feedback require third-party tools and multiple accounts, but in...

Guest Post

8 Time Tracking Tips to Make Your Life Easier

Time tracking is essential for business and employee success because it helps eliminate monotonous...

Guest Post

How to Draft an Effective Social Media Report

Social media is essential for building your business online. 

Marketing

Why Brand Monitoring Will Lead You to Success

People talk, and it’s time to start paying attention. 

Tech

What Is Cross-Validation? Comparing Machine Learning Models

Cross-validation is an invaluable tool for data scientists.

Guest Post

Industrial Automation: Transforming the Way You Do Business

It’s no secret that industrial automation has been on the rise for quite some time as businesses...

Guest Post

7 Unique Employee Rewards to Boost Team Morale

One important factor that distinguishes the best employee rewards programs from the rest is the...

Tech

What Is K-Nearest Neighbor? An ML Algorithm to Classify Data

Algorithms drive the machine learning world.

Tech

What Is Linear Regression? How It's Used in Machine Learning

Isn't linear regression part of statistics?

Marketing

Why Performance Marketing Is a Win-Win for Everyone

In an ideal world, you pay for exactly what you get.

Guest Post

10 Inbound Marketing Ideas Your Brand Will Want to Use

Expensive outbound marketing isn’t the only way to approach prospective clients. 

Tech

What Is Session Hijacking? How to Ensure Session Privacy

A lot can happen between a login and a logout.

Tech

How to Reverse Image Search on Phone and Desktop

Humans are visual creatures.

Sales

The Buyer Intent Playbook: How to Make the Most of Intent Data

Quick - jot down everything you know about your prospective buyers. 

Productivity

How an Employee Assistance Program Benefits Your Company

There are certain things in life you can’t avoid.

Marketing

Ultimate Digital Marketing Guide to Improve Your Business ROI

By the time you finish reading this, thousands of digital marketing campaigns will have been...

Guest Post

What Is a Sales Cycle? 7 Steps for Creating One That Works

Successful sales efforts are seldom random, and organizations leave nothing to chance.

Guest Post

SEO Tests vs. SEO Audits: What’s the Difference?

It’s a well-known fact of human development that adults struggle to learn new languages as well as ...

Guest Post

What Is a Help Desk Manual? Why Your Business Needs One

The level of customer service provided by your business – and ultimately the level of customer...

Guest Post

How to Monetize a Virtual Event: The Marketer's Guide

Virtual events come with a whole lot of benefits, but with that they bring their own set of...

Marketing

G2 Qs: Rachel Bentley on Driving and Sustaining Review Collection

G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving valuable...

Guest Post

Everything You Should Know About Content Syndication

Content syndication is a crucial element of modern growth marketing. It has always been. 

Guest Post

Your Complete Guide to SaaS Pricing Models

Few things will influence a business' revenue as much as getting the pricing right. 

Guest Post

Human-Centered Design and Its Impact on User Experience

One of the most outdated phrases in the professional lexicon is, “It’s not personal, it’s business.”

Productivity

How to Extinguish Job Burnout Before It’s Too Late

Having a bad day at work is expected.

Tech

What Is a Brute Force Attack? How to Keep User Accounts Safe

Passwords alone do not protect user accounts, but you can.

Featured

What Is Asset Management? It's Necessary for Business Success

Assets are invaluable in all walks of life.

Guest Post

Why Cutting Your Marketing Budget In Times of Crisis Is Unwise

When confronted with an economic fallout, businesses across the globe will find themselves facing a...

Guest Post

9 Web Design Tips to Help Your Site Earn More Money

You’ve set up a website for your new business, and it’s getting plenty of traffic. 

Guest Post

Follow-up Emails: Re-Engage Prospects and Get Them to Respond

You know the drill. 

Marketing

2021 Sales Consult Playbook: Building Trust at Every Stage of the Buyer’s Journey

Building trust with today’s leery buyers seems impossible. 

Guest Post

Product-Led Growth: Everything You Need to Know

Each and every company today aspires for efficient growth. 

Guest Post

What Are Digital Payments? 5 Ways to Do Them Globally

Our digital world has made it easier to do business across borders and around the globe. 

Productivity

Flexibility in the Workplace: How to Rethink the Office

No one wants to work for an organization that is rigid or overly strict about policies.

Guest Post

Make the News: 10 Best Email Newsletter Strategies

Email marketing has been on the rise and won't be going away any time soon. 

Guest Post

What Is Revenue Management? A Guide for SaaS Businesses

Revenue management has long been associated with the hospitality and travel industries. 

Guest Post

What Is Web Accessibility? How to Make Your Content Inclusive

Web accessibility implies giving everybody access to the same information irrespective of the...

Guest Post

10 Steps for Creating an Effective Social Media Workflow

It's Tuesday morning and the tank is empty: nothing on your social media content calendar, nothing...

Guest Post

Everything You Need to Know About Knowledge Management

Knowledge is a critical competitive differentiator when it comes to driving organizational...

Sales

What Is Supply and Demand? Strategize in a Competitive Market

If a product is being sold but there’s no one around to buy it, does it really exist? 

Tech

How Rapid Application Development Helps Teams Save Time

Technology evolves constantly.Every business in today’s competitive landscape aims to provide new...

Marketing

Beyond the Basics of Reviews

At the center of every (successful) tech company is one core principle: disruption. 

Guest Post

9 Steps for Developing a Data-Driven Content Strategy

Every successful content strategy starts with data.

Guest Post

15 Great Call to Action Examples That Simply Work

Your ability to write ads, landing pages, or emails that make readers take action – whether it’s to...

Marketing

The Positive Side of Negative Reviews

The products we buy, adventures we experience, the food we eat - there is a digital platform...

Productivity

Are Your Employees Suffering From Presenteeism? Find Out ASAP

A migraine that comes out of nowhere. A bout with anxiety that you didn’t see coming. A phone call...

Sales

Demand Planning: How to Meet Future Needs Using Old Data

To be successful, companies have to be efficient. 

Tech

What Is Cloud Infrastructure and How Does It Ease Cloud Computing?

A business restricted to a single geographic location is now a thing of the past.

Productivity

Sabbaticals: Because Everyone Needs a Break

Day in and day out, your employees show up, work hard, and take the necessary steps to ensure the...

Marketing

The Anatomy of Reviews

I’ll cut to the chase here. 

Marketing

Splash Pages: 5 Examples To Prove They've Made a Comeback

Here’s your problem statement: Make a good impression in three seconds.

Tech

Computer Vision: How Machines Interpret the Visual World

Computer vision is the field of artificial intelligence that enables machines to "see".

Tech

What Is IoT Security? How to Keep IoT Devices Safe

Internet of Things (IoT) solves pressing business problems but often poses concerning challenges.

Guest Post

How to Improve Collaboration With Unified Communications

The way we work is changing.

Guest Post

How to Conduct a Content Audit – and Why You Should

Content audits are a valuable process to help you identify weaknesses and opportunities in your...

Guest Post

What Is an Ad Exchange? How to Choose One for Business Growth

Ad exchanges are primarily brokers for media trading on the open web. 

Guest Post

What Is Citizen Development? Breaking Down the Basics

Business environments are changing faster than ever before, and business leaders are feeling the...

Marketing

Conversion Rate Optimization: Top 10 Strategies for Success

Converting customers is like getting a second date.

Guest Post

The Shift from an App-Centric to Data-Centric Architecture

For most of human history, it was widely believed that the Earth was the center of everything. 

Productivity

Absence Management: Do You Know Where Your Employees Are?

Let’s face it, even the most perfect employee is going to miss work at some point.

Guest Post

Everything You Need to Know About Customer Self-Service

Humans like to feel in control. 

Guest Post

Small Business Productivity: 4 Methods to Help You Save Time

If you’re running a small business, chances are you grapple with low productivity from time to...

Guest Post

How a Personal Brand Statement Can Transform Your Work

When you’re clear on your purpose, your work gets clearer, too. 

Tech

What Is IaaS? A Smarter Way to Manage IT Infrastructure

We have moved past the age of bulky computers and messy networks.

Guest Post

5 E-Commerce Pricing Strategies to Drive Sales Through the Roof

The price of a product or service is the major factor in a potential customer’s purchase decision.

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