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Guest Post

What Is E-Commerce Replatforming? Your Info-Rich Guide

A decade or two back, people would have laughed if someone would have mentioned shopping from...

Guest Post

Strategic Sourcing: A Big-Picture Approach to Procurement

As businesses increasingly focus on managing costs, finding the right vendors has become a top...

Guest Post

How Do Global Companies Benefit from Language Solutions?

If your organization wants to promote global growth, you must be able to communicate effectively...

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7 Evergreen Video Ideas for Your Website and Social Media

Video is one of the best tools marketers and business owners can use to build brand awareness,...

Guest Post

BOFU Content: Everything You Need to Know

Behind every purchase a consumer makes, there is a decision-making journey. 

Tech

What Is Training Data? How It’s Used in Machine Learning

Machine learning models are as good as the data they're trained on.

Tech

How Public Key Encryption Ensures Data Integrity

Data needs security, and security needs encryption.

Tech

What Is Logistic Regression? Learn When to Use It

Life is full of tough binary choices.

Productivity

Why It's Time to Start Offering Employees Paid Parental Leave

Think about the major milestones you’ve had in your life.

Guest Post

Your Comprehensive Guide to Manufacturing Sales

Ask any manufacturer what they think of manufacturing sales; they'd reply to your question with...

News

G2 Partners With Pendo to Help Companies Solicit Quality Reviews

Collecting quality user feedback is challenging, but platforms like Pendo help solve this...

News

G2 + Medallia Partnership Makes User Feedback Simple and Secure

Traditional routes of collecting feedback require third-party tools and multiple accounts, but...

Guest Post

8 Time Tracking Tips to Make Your Life Easier

Time tracking is essential for business and employee success because it helps eliminate...

Guest Post

How to Draft an Effective Social Media Report

Social media is essential for building your business online. 

Marketing

Why Brand Monitoring Will Lead You to Success

People talk, and it’s time to start paying attention. 

Tech

What Is Cross-Validation? Comparing Machine Learning Models

Cross-validation is an invaluable tool for data scientists.

Guest Post

Industrial Automation: Transforming the Way You Do Business

It’s no secret that industrial automation has been on the rise for quite some time as businesses...

Guest Post

7 Unique Employee Rewards to Boost Team Morale

One important factor that distinguishes the best employee rewards programs from the rest is the...

Tech

What Is K-Nearest Neighbor? An ML Algorithm to Classify Data

Algorithms drive the machine learning world.

Tech

What Is Linear Regression? How It's Used in Machine Learning

Isn't linear regression part of statistics?

Marketing

Why Performance Marketing Is a Win-Win for Everyone

In an ideal world, you pay for exactly what you get.

Guest Post

10 Inbound Marketing Ideas Your Brand Will Want to Use

Expensive outbound marketing isn’t the only way to approach prospective clients. 

Tech

What Is Session Hijacking? How to Ensure Session Privacy

A lot can happen between a login and a logout.

Tech

How to Reverse Image Search on Phone and Desktop

Humans are visual creatures.

Sales

The Buyer Intent Playbook: How to Make the Most of Intent Data

Quick - jot down everything you know about your prospective buyers. 

Productivity

How an Employee Assistance Program Benefits Your Company

There are certain things in life you can’t avoid.

Marketing

Ultimate Digital Marketing Guide to Improve Your Business ROI

By the time you finish reading this, thousands of digital marketing campaigns will have been...

Guest Post

What Is a Sales Cycle? 7 Steps for Creating One That Works

Successful sales efforts are seldom random, and organizations leave nothing to chance.

Guest Post

SEO Tests vs. SEO Audits: What’s the Difference?

It’s a well-known fact of human development that adults struggle to learn new languages as well...

Guest Post

What Is a Help Desk Manual? Why Your Business Needs One

The level of customer service provided by your business – and ultimately the level of customer...

Guest Post

How to Monetize a Virtual Event: The Marketer's Guide

Virtual events come with a whole lot of benefits, but with that they bring their own set of...

Marketing

G2 Qs: Rachel Bentley on Driving and Sustaining Review Collection

G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving valuable...

Guest Post

Everything You Should Know About Content Syndication

Content syndication is a crucial element of modern growth marketing. It has always been. 

Guest Post

Your Complete Guide to SaaS Pricing Models

Few things will influence a business' revenue as much as getting the pricing right. 

Guest Post

Human-Centered Design and Its Impact on User Experience

One of the most outdated phrases in the professional lexicon is, “It’s not personal, it’s...

Productivity

How to Extinguish Job Burnout Before It’s Too Late

Having a bad day at work is expected.

Tech

What Is a Brute Force Attack? How to Keep User Accounts Safe

Passwords alone do not protect user accounts, but you can.

Featured

What Is Asset Management? It's Necessary for Business Success

Assets are invaluable in all walks of life.

Guest Post

Why Cutting Your Marketing Budget In Times of Crisis Is Unwise

When confronted with an economic fallout, businesses across the globe will find themselves...

Guest Post

9 Web Design Tips to Help Your Site Earn More Money

You’ve set up a website for your new business, and it’s getting plenty of traffic. 

Guest Post

Follow-up Emails: Re-Engage Prospects and Get Them to Respond

You know the drill. 

Marketing

2021 Sales Consult Playbook: Building Trust at Every Stage of the Buyer’s Journey

Building trust with today’s leery buyers seems impossible. 

Guest Post

Product-Led Growth: Everything You Need to Know

Each and every company today aspires for efficient growth. 

Guest Post

What Are Digital Payments? 5 Ways to Do Them Globally

Our digital world has made it easier to do business across borders and around the globe. 

Productivity

Flexibility in the Workplace: How to Rethink the Office

No one wants to work for an organization that is rigid or overly strict about policies.

Guest Post

Make the News: 10 Best Email Newsletter Strategies

Email marketing has been on the rise and won't be going away any time soon. 

Guest Post

What Is Revenue Management? A Guide for SaaS Businesses

Revenue management has long been associated with the hospitality and travel industries. 

Guest Post

What Is Web Accessibility? How to Make Your Content Inclusive

Web accessibility implies giving everybody access to the same information irrespective of the...

Guest Post

10 Steps for Creating an Effective Social Media Workflow

It's Tuesday morning and the tank is empty: nothing on your social media content calendar,...

Guest Post

Everything You Need to Know About Knowledge Management

Knowledge is a critical competitive differentiator when it comes to driving organizational...

Sales

What Is Supply and Demand? Strategize in a Competitive Market

If a product is being sold but there’s no one around to buy it, does it really exist? 

Tech

How Rapid Application Development Helps Teams Save Time

Technology evolves constantly.Every business in today’s competitive landscape aims to provide...

Marketing

Beyond the Basics of Reviews

At the center of every (successful) tech company is one core principle: disruption. 

Guest Post

9 Steps for Developing a Data-Driven Content Strategy

Every successful content strategy starts with data.

Guest Post

15 Great Call to Action Examples That Simply Work

Your ability to write ads, landing pages, or emails that make readers take action – whether it’s...

Marketing

The Positive Side of Negative Reviews

The products we buy, adventures we experience, the food we eat - there is a digital platform...

Productivity

Are Your Employees Suffering From Presenteeism? Find Out ASAP

A migraine that comes out of nowhere. A bout with anxiety that you didn’t see coming. A phone...

Sales

Demand Planning: How to Meet Future Needs Using Old Data

To be successful, companies have to be efficient. 

Tech

What Is Cloud Infrastructure and How Does It Ease Cloud Computing?

A business restricted to a single geographic location is now a thing of the past.

Productivity

Sabbaticals: Because Everyone Needs a Break

Day in and day out, your employees show up, work hard, and take the necessary steps to ensure...

Marketing

The Anatomy of Reviews

I’ll cut to the chase here. 

Tech

What Is SD-WAN? Why It's the Future of Enterprise WAN

Despite the technological advancements that ushered in a new digital age, many aspects of...

Marketing

Splash Pages: 5 Examples To Prove They've Made a Comeback

Here’s your problem statement: Make a good impression in three seconds.

Tech

Computer Vision: How Machines Interpret the Visual World

Computer vision is the field of artificial intelligence that enables machines to "see".

Tech

What Is IoT Security? How to Keep IoT Devices Safe

Internet of Things (IoT) solves pressing business problems but often poses concerning challenges.

Guest Post

How to Improve Collaboration With Unified Communications

The way we work is changing.

Guest Post

How to Conduct a Content Audit – and Why You Should

Content audits are a valuable process to help you identify weaknesses and opportunities in your...

Guest Post

What Is an Ad Exchange? How to Choose One for Business Growth

Ad exchanges are primarily brokers for media trading on the open web. 

Guest Post

What Is Citizen Development? Breaking Down the Basics

Business environments are changing faster than ever before, and business leaders are feeling the...

Marketing

Conversion Rate Optimization: Top 10 Strategies for Success

Converting customers is like getting a second date.

Guest Post

The Shift from an App-Centric to Data-Centric Architecture

For most of human history, it was widely believed that the Earth was the center of everything. 

Productivity

Absence Management: Do You Know Where Your Employees Are?

Let’s face it, even the most perfect employee is going to miss work at some point.

Guest Post

Everything You Need to Know About Customer Self-Service

Humans like to feel in control. 

Guest Post

Small Business Productivity: 4 Methods to Help You Save Time

If you’re running a small business, chances are you grapple with low productivity from time to...

Guest Post

How a Personal Brand Statement Can Transform Your Work

When you’re clear on your purpose, your work gets clearer, too. 

Tech

What Is IaaS? A Smarter Way to Manage IT Infrastructure

We have moved past the age of bulky computers and messy networks.

Guest Post

5 E-Commerce Pricing Strategies to Drive Sales Through the Roof

The price of a product or service is the major factor in a potential customer’s purchase...

Marketing

Enablix Uses G2 Profile to Reach New Customers and Boost Brand Awareness

A success story about how one of G2’s customers, Enablix, made the most of their G2 profile to...

Featured

What Is Endpoint Security? How It Guards Your IT Assets

Security is a significant cornerstone of any business. 

Tech

51 Machine Learning Statistics to Get You Thinking

If machine learning were a kid in school, it would be the most brilliant and coolest student.

Tech

31 Hybrid Cloud Storage Statistics That Can Affect Your Business

Ever since cloud storage has emerged in the technology market, businesses are concerned about...

Guest Post

What Is Cross-Promotion? 11 Ideas for Your Marketing Campaign

How does this sound?

Guest Post

Reduce Bounce Rate by Fixing These 7 Web Design Mistakes

It takes about five seconds for users to form an opinion about a website and decide whether...

Guest Post

8 Common Technical SEO Mistakes Businesses Make

Technical SEO can be daunting. 

Guest Post

What Is Remarketing? Re-Engaging Customers Via Email

Remarketing is the reason you end up seeing so many relevant ads on random pages after paying a...

Guest Post

Email Marketing: How to Get Started and Build Your First List

Is email marketing dying?

Guest Post

Creating a Logo: Everything You Need to Know to Get Started

Building a brand today is tough. 

Productivity

Human Capital Management: How to Put Employees First

Your organization relies on a lot of tools and assets to hit its goals.

Featured

Cloud Storage Simplified: How to Choose the Right One

Weighing over a ton and occupying almost a whole room, the first hard drives were introduced in...

Guest Post

New Data: How Top Performers Complete a Better RFP Response

Responding to an RFP, or request for proposal, is like playing an Olympic-level team sport.

Tech

What Is Zero-Day Vulnerability? A Threat You Need to Be Aware Of

Security vulnerabilities are a consistent threat to cybersecurity.

Marketing

5 Niche Marketing Examples to Help You Get Started

You can’t please everyone.

Guest Post

Project Planning: The Definitive Guide

Ask any experienced project manager about the most important time for any project, and you’ll...

Tech

Unsupervised Learning: How Machines Learn on Their Own

Unsupervised learning lets machines learn on their own.

Marketing

How Customer Journey Analytics Isn't Journey Mapping (It's Better)

Customers are a difficult breed to please.

Productivity

What Is an ATS? Why Hiring Managers Need One ASAP

If you’ve found yourself asking what an ATS is, it’s time to learn more about how an applicant...

Tech

5 Malware Removal Tools That Keep You Safe

Malware, a malicious program infecting your computers and networks, can have a troublesome...

Tech

Test Automation Framework: How to Choose the Right One

Innovation sits at the heart of software automation.

Marketing

Customer Data Platform: What It Is and Why Marketers Need One

Data, data everywhere – but where do marketers begin?

Tech

How to Find a Network Security Key in the Devices You Love

Modern world functions on the pillars of wireless devices.

Featured

4 Cybersecurity Certifications to Gain a Competitive Edge

Whether you’re a newcomer or a seasoned IT professional, the path to earning cybersecurity...

Marketing

MoEngage Uses G2 to Strengthen Brand and Drive Demand

A success story about how one of G2’s customers, MoEngage, leveraged G2’s marketplace to boost...

Guest Post

Lead Generation for Online Courses in 5 Simple Steps

The pace of online learning has accelerated faster than anyone could imagine in the past...

Guest Post

5 Ways to Improve Work Performance Via Employee Recognition

Leaders in search of ways to improve work performance tend to overlook employee recognition as a...

Tech

What Is Test Automation? How It Simplifies Software Testing

Software is eating the world.

Marketing

How to Bring Your Brand to Market from the CMO of Gong

Your buyer is on the internet making calculated, informed decisions every day. 

Productivity

Here's Why Employee Development Is More Important Than Ever

We all have that one area of expertise we wish we were just a little better at.

Guest Post

How to Write a Business Proposal That Wins More Deals

The purpose of starting a business is to solve a problem. 

Tech

What Is Machine Learning and How Does It Work?

Machine learning is the science of enabling computers to function without being programmed to do...

Tech

How to Boost Your Business With Application Performance Management

If you’ve ever browsed the internet, streamed music, or used social media, you’re likely...

Sales

Get Rid of Generic Sales Coaching and Start Winning

There is no shortage of important responsibilities for sales managers. 

Sales

Sell Me This Pen: How to Approach This Tricky Interview Question

What’s the first thing that comes to your mind when asked, "sell me this pen?”

Tech

How API Management Can Help Your Business

Technology and its space for innovative growth are infinite. 

Productivity

What Is an HRIS? A Smarter Way to Streamline HR Processes

Day in and day out, the leaders within your human resources department have a lot on their...

Guest Post

What Is a Marketing Approval Process? 4 Tips for Building One

Anyone in marketing knows there are a lot of cooks in the kitchen at any time, which can make...

Guest Post

Dissecting the Anatomy of a High-Performing Website

Your website is a space you own – a place on the Internet where you have a good deal of control. 

Guest Post

5 Foolproof Tips for Next-Level Employee Scheduling

Rudimentary employee scheduling comprised a pen and paper rota and keeping physical records of...

Sales

The Ultimate Social Selling Kit for Your Business

Social selling is a powerful sales tool that’s gaining groundbreaking momentum in today’s sales...

Guest Post

The Future-Proof Guide for Your Workforce and Office

Watch any old science fiction movie and you’ll come away with at least two conclusions: no one...

Featured

6 Lessons Learned in Building Your Board as an Entrepreneur

No matter the industry or the size of the business, building a board of directors is a crucial...

Marketing

How to Create a Compelling Value Proposition That Converts

First impressions matter. 

Guest Post

Cloudy to Clear: Choosing a Cloud Contact Center Strategy

Does the concept of cloud technology overwhelm you? 

Tech

Supervised Learning: How to Teach Machines to Help Us

You can think of supervised learning as a teacher supervising the entire learning process.It's...

Tech

What Is Information Security? The Best Defense Your Data Needs

Data is paramount for every business that runs on the rails of modern technology.

Guest Post

Here's Why You Need a Customer Feedback Analysis Solution

There are plenty of customer feedback management solutions out there, but most of them are...

Productivity

How to Provide a Winning Candidate Experience Every Time

As a recruiter, you know that finding the perfect candidate can feel like finding a needle in a...

Sales

The Only 10 Sales Motivation Techniques That Work

The beginning of a new sales period is an exciting time for all, as new goals are set along with...

Sales

6 Elements of the Perfect Sales Automation Tech Stack

When describing a certain job, people will usually lean toward the greater purpose that role...

Productivity

How to Build Strong Company Culture in a Modern Workplace

When you think about the elements that are most important to your business, what comes to mind?

Guest Post

5 Reasons Embracing Tech Is Crucial for Frontline Workers

In a world where automation and artificial intelligence are replacing millions of jobs that...

Guest Post

The Ins and Outs of Outsourced Sales Development

To hire an in-house sales team or an outsourced sales team? That is the question. 

Tech

All You Need to Know About iPaaS

In the corporate world, cloud computing and adoption is a strategy that many have adopted. 

Tech

Two-Factor Authentication: A Valuable Addition to Account Security

Humans are predictable. Sometimes, so are their passwords.

Guest Post

Guide to Request for Qualifications: Prioritizing Expertise

Some procurement projects are too important to leave to chance.

Guest Post

Data-Driven Marketing: A Modern Business Approach to Data

The rise in data-driven marketing is unmistakably visible in recent years. 

Marketing

2021 Brand Consult Playbook: 6 Steps to Adapting Your Brand to Reach the 2021 Buyer

If you were a creative in 2020, and are somehow still flexing that creative muscle in 2021,...

Marketing

How to Assess Market Opportunities for Your Business

Opportunities are like free samples of food at the mall. 

Guest Post

Virtual Volunteers: 6 Recruitment Tips to Follow

Virtual volunteerism has been on the rise for quite some time.

Productivity

Sink or Swim: How to Build a Talent Pool the Right Way

What if the right candidate for an open role is not only out there, but you already know who...

Guest Post

8 Practical Steps for Building an Employee Advocacy Strategy

How do you get hundreds and thousands of employees excited enough about your company updates to...

Tech

Stay Ahead of Your Competition With a Virtual Private Server

With the advent of the internet, cloud computing, and virtual resources, it’s no longer a hassle...

How to Prioritize and Set Sales Goals for Your Team

At the start of a new day, week, month, or year, it’s always nice to look forward and set...

Guest Post

What Is a Recovery Time Objective and How Is It Measured?

Businesses are aware that IT downtime will cost more. 

Tech

60 Must-Know ERP Statistics Before Making a Buying Decision

Enterprise resource planning (ERP) solution is a key requirement for every business process....

Featured

Deep Learning: How Intelligent Machines Learn and Progress

Deep learning is an intelligent machine's way of learning things.

Case study

Chargebee Generates 280+ Leads in One Year With G2 Buyer Intent Data

A success story about how one of our customers, Chargebee, generated 280+ top of funnel leads,...

Tech

What Is Malware? How to Look for It and Protect Your Assets

Malware, and other web-based threats that put your assets at risk, can inevitably cause more...

Guest Post

What Is Data Fabric? Exploring an Emerging Technology

Data fabric is a new enterprise data solution, and the first real evolution of data since the...

Guest Post

How to Start Tracking Your Customer Experience Metrics

You can’t improve if you don’t measure.

Guest Post

10 Startup Metrics You Can’t Afford to Ignore

You can’t run a successful startup on gut instinct alone.

Sales

Sales Strategy: 6 Ways to Boost Your Sales Process

Over time, strategists have recognized the need for a well-defined sales strategy in a...

Guest Post

13 Customer Retention Strategies to Increase Conversions

If you represent a B2C business, you’d know how challenging it is to acquire new customers. 

Sales

Sales Acceleration: If You're Not First, You're Last

It’s no secret that our world is obsessed with efficiency. 

Guest Post

How to Make Money Blogging: Work Your Way to 7 Figures

We've discovered the secret to making a million dollars from blogging.

Productivity

11 Steps to a Stronger Recruitment Process and Smarter Hires

Recruiting top talent is crucial to the success of any organization.

Tech

Incident Response: How to Make Cyber Incidents Less Chaotic

All businesses inevitably face a security incident.

Productivity

Learning Experience Platforms (LXP): How to Expand Your Knowledge

It’s never too late to learn something new.

Marketing

How Does SEO Work?

Do you ever have a random question pop into your head, and you simply can’t do anything else...

Sales

35 Sales Enablement Statistics That Will Blow Your Mind

You were banking on your sales team to increase business growth, and it fell short. You can’t...

Tech

How Identity Governance Makes Your Assets Secure

Applications and databases are crucial for business operations, and so is their security.

Guest Post

How to Migrate a Business Website to a New Web Host

Since the dawn of the internet era, businesses have come to rely on their websites as a primary...

Tech

What Is Single Sign-on? How It Makes Authentication Simple

Time is a precious commodity.

Guest Post

What Is Channel Sales? Learn How to Implement It and Scale

Traditionally, sales couldn’t be scaled unless you hired more salespeople or marketers, and...

Marketing

What Is a Partner Program? The Guide to Building an Ecosystem

In SaaS, a partner program is like the electrical grid: the oft-overlooked backbone that makes...

Productivity

Candidate Sourcing: How to Find the Best Talent on the Market

The talent market is a competitive place.

Management

Volunteer Management: How to Develop an Engaging Program

Volunteers are a nonprofit's best untapped resource.

Productivity

Smaller Sometimes Means Better: 13 Benefits of Microlearning

The way we learn and live has changed dramatically over the course of a few months.

Marketing

What Every Category Designer Needs to Know About G2

This is the last of five articles that make up The Newcomer’s Guide to Category Design.

Marketing

How to Sell Direct-to-Consumer With Field Marketing

It's true, your buyers are online – but they're also at the grocery store, that conference your...

Marketing

The What, Why, and How of Native Advertising

Looking for an advertising channel with a high level of audience engagement and low competition?...

Sales

Top 10 Free CRM Solutions for 2021

Sales is all about creating authentic, mutually beneficial relationships with your customers. 

Tech

Narrow AI: Not as Weak as It Sounds

If you use a smartphone, you probably have come across narrow AI.

Marketing

How to Attract Qualified Leads With Demand Generation

Everyone wants to be noticed, and brands are no different.

Tech

What Is a Cyber Attack? The Last Guide You'll Ever Need

A few minutes of a cyber attack can risk the reputation you built for ages.

Marketing

Lead Intelligence Is the Hidden Secret to Sales Outreach

Lead intelligence is a smarter way to prospect as not all leads are created equally.

Marketing

From Zero to Hero: Uncovering LinkedIn Analytics for Sales

LinkedIn has proven to be the most powerful social media for business people and salespeople in...

Marketing

How to Get Your Team Excited About Category Design

This is the fourth of five articles that make up The Newcomer’s Guide to Category Design.

Tech

What Is a Cyber Attack? The Last Guide You'll Ever Need

A few minutes of a cyber attack can risk the reputation you built for ages.

Tech

Artificial General Intelligence: Friend or Foe?

Artificial general intelligence could be the best or worst thing that ever happens to us.

Marketing

How to Stay Ahead of the Competition With Market Intelligence

If you’re responsible for the success of a business and find yourself asking “Now what?” pretty...

Tech

How FIDO Standards Make Authentication Simple and Secure

Fast identity online (FIDO) standards are authentication protocols where security and user...

Productivity

How to Create a Paid Time Off Policy to Avoid Burnout

No matter who you are or what industry you work in, sooner or later, we all need a break.

Tech

What Is Public Cloud and Is It Right for Your Business?

Cloud platforms are a necessity for any business trying to make a mark in the digital world.

Marketing

111+ Digital Marketing Statistics You Need to Know in 2021

In a world where new businesses are popping up every day, brand visibility is everything.

Tech

What Is Ransomware? This Guide Will Calm Your Fears

Ransomware is a major threat that has impacted both home and business users alike.

Tech

What to Do When You Have a Data Breach

The Internet is flooded with ample information in this digital age.

Sales

How to Use Sales Reports to Communicate Value

Analyzing your sales team’s performance can lead you down a black hole of measuring data that...

Productivity

HR Compliance: Everything You Need to Know to Avoid a Fine

Some rules are meant to be broken.

Marketing

A 30,000 Foot View of the Category Design Process

This is the third of five articles that make up The Newcomer’s Guide to Category Design.

Sales

How to Create a Sales Funnel for Better Conversions

“Let me paint you a picture.”

Productivity

G2 Qs: Monina Wagner's Secrets on Building a Strong Content Community

Monina Wagner, Community Manager at Content Marketing Institute, shares her unlikely foray from...

Case Studies

Audiense Generates 60+ Customer Testimonials and Improves Brand Positioning With G2 Seller Solutions

A success story about how one of our customers, Audiense, used their G2’s Seller Solutions stack...

Productivity

Sleep Debt: The Number One Sales KPI You’re Not Measuring

As a sales leader, you know how critical it is to get your mix of KPIs exactly right, and...

Marketing

G2 Presents: Your Guide to G2 Discussions

When you think of your G2 Profile, what comes to mind?

Marketing

How to Conduct a Social Media Audit in 8 Clear Steps

With so many social media platforms, the internet can be an overwhelming place.

Marketing

How to Determine When to Outsource Your Marketing Strategy

It's important to keep your budget lean, but that typically puts you in a tough spot when you...

Tech

Creating a Virtual Community to Benefit Your Organization

Virtual communities have blossomed in recent years. 

Marketing

Category Design Is Powerful, but It’s Not for Everyone

This is the second of five articles that make up The Newcomer’s Guide to Category Design.

Sales

How to Score Leads With Precision and Ease

The more leads, the better, right? Not necessarily.

Marketing

Do You Know How to Generate MQLs Like a Pro?

Are your leads sales-ready? Or are your conversion rates lacking?

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