The world of e-commerce is exciting, full of opportunities, and one of the best ways to be an...
by Enina Bicaku
Hackers are evolving continuously, and so are their methods.
by Sagar Joshi
As customer obsession and remote workplaces simultaneously become the new normal, it’s essential...
by Claire Brenner
There are plenty of business functions that support sales.
by Mary Clare Novak
How many times have you had an employee call into work only to ask “am I on schedule today?”
by Mara Calvello
Storing customer information has been around since the dawn of trade, but that was a simpler...
by Cristina Maria
The world is going digital, and digital transformation has become the reality for many...
by Merlin Velankani
Winning impressions in the pre-click stage continue to be a common pain point for digital...
by Stephanie Mialki
Imagine you work at a retail store. Black Friday is coming up and it’s time for your quarterly...
by Andrew DeBell
No matter your industry or what your business is selling, without its customers, it would go...
by Mara Calvello
One of the fundamental items when organizing an event is the event budget.
by Tiago Caramuru
There is a long list of new-age sales and marketing professionals who argue that cold calling is...
by Jován Medina
Founder and host of the Growth Marketing Today podcast, Ramli John shares how he made an...
by Lauren Pope
It’s always nice to be rewarded for hard work.
by Mara Calvello
Until recently, the word “workplace” evoked images of desks, computers, phones, conference...
by Suresh Sambandam
Cyber threats are a mirror of security gaps, and you should always cover them before they get...
by Sagar Joshi
IT help desks tend to be under the most stress when the company is scaling rapidly.
by Chris Buttenham
Whether you realize it or not, you and your team are constantly engaging in process.
by Thom James Carter
Choosing a domain name is one of the most important decisions you can make as a business owner.
by Thomas Barrett
While managing a project, you need to take care of a variety of tasks simultaneously.
by Sagar Joshi
Your marketing team is always looking for new ways to attract, engage, and convert new leads.
by Josh Brown
How do companies solve problems that span counties, countries, and continents?
by Lauren Pope
Businesses are constantly walking in and out of agreements, deals, and new contracts. But how do...
by Mary Clare Novak
It’s likely been a very long time since you’ve evaluated your user authentication solutions.
by Shimrit Tzur-David
As your business advances, so should your technology.
by Mara Calvello
How do you say “thank you” to your employees?
by Mara Calvello
There’s no denying that 2020 has looked a little different than we all imagined.
by Mara Calvello
Deals and agreements can take countless forms.
by Mary Clare Novak
Pinching pennies is the norm during the seemingly everlasting COVID-19 pandemic.
by Mary Clare Novak
In 2007, when the pound sign was first used by Chris Messina as a metadata tag to find topics of...
by Val Razo
Over the last few decades, the responsibilities of the finance department have changed and...
by Darren Heffernan
Crayon is a platform that allows companies to capture, analyze, and act on competitive...
by Aubyn Casady
How do you make your prospective customers stop and pay attention to what your brand has got to...
by James Riddle
The average work week is 40 hours, but how much of that do you spend on repetitive tasks?
by Lauren Pope
On the surface, product sourcing for your e-commerce website sounds like the easiest part.
by Justina Bakutyte
The entire contract drafting process can take quite some time.
by Mary Clare Novak
E-signatures have held equal status to “wet” signatures since they were legally recognized in...
by Leor Melamedov
Let's be honest, sales is difficult.
by Ryan Dunagan
Getting top-tier candidates interested in applying to your company is a massive challenge.
by Mara Calvello
Most businesses produce vast amounts of content, but many are not managing it well.
by Nahla Davies
Nobody likes being a member of a captive audience.
by Lauren Pope
Attracting new customers is cool and all, but do you know how to keep them around?
by Lauren Pope
Details matter. Especially in legal agreements.
by Mary Clare Novak
Modern businesses share a digital space with one another and the internet, so the possibility of...
by Sagar Joshi
Rule follower or rule breaker, abiding by the terms of your legal agreements should be a high...
by Mary Clare Novak
In recent years, a clear theme has emerged in the world of work: the mobile workforce is here to...
by Jason Yang
The likelihood of someone signing the first draft of a sales contract is slim.
by Mary Clare Novak
Many companies spend a vast amount of their marketing budget on acquiring new customers.
by Mara Calvello
Every time you open your devices, there’s a queue of announcements and updates that take you...
by Tina Verma
Director of SEO at Directive and founder of SEO of the Rest of Us, Brendan Hufford, spoke with...
by Lauren Pope
Most people have had library and cable TV subscriptions for as long as they can remember.
by Nupura Ughade
For much of modern history, manufacturers have brought their products to market by working with...
by Andrej Kovačević
So it looks like your in-person event is going to be canceled.
by Luke Duan
Sales is one of the most stressful professions out there.
by Carrie Morgan
Growth hacking has made its way from Silicon Valley entrepreneurs to professionals in major...
by Alyse Falk
In simple terms, a contract is a promise.
by Mary Clare Novak
Contracts govern almost every interaction between businesses.
by Mary Clare Novak
The secret to converting leads to customers is as simple as personalization.
by Lauren Pope
When it comes to attracting top talent and recruiting the best possible candidates to work at...
by Mara Calvello
Employee journey mapping is a crucial part of HR processes.
by Ramiah Adeen
Hey Siri, is voice search really the next big thing in marketing?
by Lauren Pope
Finding exceptional job candidates is easier said than done.
by Mara Calvello
How similar are a factory production floor and an office of software developers?
by Nathan Pennington
Ask any programmer and they’ll tell you what they think about JavaScript.
by Serge Bezborodov
Sign here. Initial there. Those two phrases should definitely make you stop and think, “Wait a...
by Mary Clare Novak
Customers are looking for your business online, are you making it easy to find what they need?
by Stephanie Graham
The most overlooked part of manufacturing is the most important when it comes to supply chain...
by Matthew Wright
There’s been a shift in thinking that many businesses have had to adapt when it comes to their...
by Lauren Ventura
Think about the last time you purchased something online.
by Leigh-Anne Truitt
It’s common for organizations to go above and beyond when welcoming a new hire onto their team.
by Mara Calvello
Worked with influencer marketing before? Not like this.
by Anthony Svirskis
You spent days, maybe weeks crafting that massive blog post, white paper, or industry trends...
by Aditya Sheth
We’re all familiar with the story of Goldilocks, right?
by Andy Golden
How many times have you opened an email from a brand or a company only to see your name spelled...
by Lauren Pope
Even during periods of relative calm, employees have to contend with the necessary stresses of...
by Jeff Kahn
Email blasts are hardly a thing of the past, and there are some excellent reasons behind that.
by Téa Liarokapi
Software is eating the world – and with that comes a lot of data.
by Lauren Pope
Looking for a crash course in all things G2 Buyer Intent?
by Kaitlyn Carpenter
When your company posts an available job, it’s always a good feeling to see tons of potential...
by Mara Calvello
A smart hiring decision can take your company to the next level.
by Mara Calvello
Backlinking is a tried and tested way of boosting your SEO rankings.
by Amna Bajwa
Designing an engaging email newsletter is quintessential to the success of your email marketing...
by Skirmantas Venckus
As technology continues to connect us, the crossover between departments deepens as well.
by Lauren Pope
Buying and selling B2B tech is both global and local.
by Molly O'Hare
When building an SDR or sales/business development team, developing a playbook is of strategic...
by Thibaut Souyris
Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing...
by Lauren Pope
Understanding how to connect with prospects and customers at each stage of their buying journey...
by Jordan Wahl
There’s something to be said about finding the perfect candidate for a job.
by Mara Calvello
There’s a particular character in the story of sales that can effortlessly instill fear in even...
by Mary Clare Novak
With the data volumes skyrocketing, businesses are applying modern technologies to harvest the...
by James Riddle
Even if you’re not working in the data science or software engineering space, it’s tough to...
by Hardik Shah
A success story about how one of our customers, Winning by Design, made the most of their G2...
by Yoni Solomon
When distributing fresh leads to a sales team, you wouldn’t want to give reps a list of valuable...
by Mary Clare Novak
If you work in or around the nonprofit world, you’ve likely seen the benefits of online...
by Koby Langner
No one wants their information to fall into the wrong hands.
by Mara Calvello
Now more than ever it’s important to be on top of everything that’s happening with your business...
by Jordan Wahl
Like a lot of SaaS businesses, Digital River constantly looks for ways to adjust to market needs...
by Kaitlyn Carpenter
There are no shortcuts to engaging your audience with content.
by Brooklin Nash
A success story about how one of our customers, Fuse, leveraged the power of their G2 Premium...
by Yoni Solomon
A success story about how one of our customers, Yellowfin, improved conversion rates of their...
by Yoni Solomon
A success story about how one of G2’s customers, DialogTech, made the most of Buyer Intent data...
by Yoni Solomon
There’s a lot riding on leaving a message after the beep.
by Mary Clare Novak
Are you using data to drive your sales strategy?
by Matej Kukucka
How many times have you started a business call with the words, “did you get my email”?
by Mara Calvello
Marketing to the right audience will be the main ingredient behind the success of your business.
by Gaetan Gabor
A customer success story of how one of our customers, Dealhub.io, made the most out of G2...
by Yoni Solomon
A board portal is a secure and reliable hub used by CEOs, board directors, and administrators to...
by Paroon Chadha
A success story about how one of our customers leveraged the power of their G2 buyer intent data...
by Yoni Solomon
A customer success story of how Objective Paradigm came together with G2 Gives to utilize a...
by Yoni Solomon
A success story about how one of our customers, Kimble, leveraged the power of G2 Review...
by Yoni Solomon
A success story about how one of our customers, Oracle Analytics Cloud, increased reviews for...
by Yoni Solomon
Marketing teams have a series of moving parts that must work together to be successful.
by Deirdre O'Donoghue
A success story about how one of our customers, Looker, improved conversion rates of their ideal...
by Yoni Solomon
There once was a time where file storage meant boxes piled around offices and conference rooms...
by Mara Calvello
File sharing is more important now than it’s ever been.Agile project management has taken the...
by Zack Busch
The health of your business' sales pipeline is everything.
by Mary Clare Novak
Each year it seems like it gets harder and harder to develop parks and recreation programs that...
by Joseph Oriente
Consider how much of your life takes place on a computer or a mobile device.
by Alexa Drake
A success story about how one of our customers, Appknox, improved traffic and conversions by...
by Jordan Wahl
Online videos are so ubiquitous today that customers are only shocked when you don’t use them.
by Tyler Lessard
Blogger outreach is an effective way to tap a relevant audience and introduce your brand to a...
by Hardy Desai
Want to know an overlooked truth about small business SEO?
by Adam Steele
Before becoming a product marketer, I started my G2 journey in customer success.
by Gina Carr
Inspiration, innovation, and organization – these are the by-products of cross-functional...
by Ian Haynes
“You guys, Taylor was such a boss today at the networking event, we were manning our review...
by Alexa Drake
Recruiting exceptional job candidates is an art.
by Lauren Pope
Insight gathered from customer data is the key that unlocks the door to performing better as a...
by Guy Rubin
It’s no secret that people are every company’s most valuable (and expensive) asset.
by Meredith Metsker
On-the-market jobseekers are on the lookout for their dream job, and you – as an employer – want...
by Meera Shridhar
It’s no longer a secret that remote employees work more productively than office-based workers.
by Harsh Vardhan
Email signatures are one of the most powerful marketing tools in your arsenal.
by Amit Gupta
Having your finger on the pulse of customer sentiment is essential, no matter what’s being said...
by Daniella Alscher
Expense management platforms and travel booking platforms, or online booking tools (OBTs), are...
by Pete Solomon
Most organizations rely on sophisticated customer relationship management (CRM) tools to manage...
by Disha Gupta
So much of our daily lives have become digital.
by Mara Calvello
Don’t be fooled – progressive web applications aren't some crazy new technology that you won’t...
by Nicholas Farmen
Managing and running a business isn’t easy.
by Dinesh Varadharajan
For many, "being productive" is at odds with getting a good night's rest. Here's why you won't...
by Jeff Kahn
Purchasing a new digital tool is always going to be a big decision and a lot of thought goes...
by Cristina Maria
So you think your enterprise team needs a single sign on solution. But first, what is SSO...
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by G2
Employee engagement has become an increasingly popular topic among HR and C-level leaders.
by Jocelyn Stange
The economy started with commodities.
by Natalka Antoniuk
Social shopping has existed since ancient times, and there’s even evidence of marketplaces as...
by Jake Rheude
Shoppers hate long checkout lines.
by Sneh Choudhary
They say knowledge is power.
by Deirdre O'Donoghue
Successful marketing comes in all shapes and sizes.
by Sam O'Brien
Getting a customer to buy your solution is only half the battle.
by Mary Clare Novak
Trending content isn't difficult to come by these days – if you know where to look for it.
by Angela Ash
You’ve spent time and money creating the perfect marketing strategy, and you want your message...
by Hannah Tow
If you run a business, you simply can’t compete unless you have a website that performs for you.
by Tom Casano
Remember this one rule when creating marketing reports: know your audience.
by Mac Mischke
There’s no escaping it; it’s all around us.
by George Rowlands
Let’s face it, whether it’s a movie you liked, a project you worked on, or even something you...
by Yoni Solomon
Few things are as frustrating as being hours away from a deadline only for your computer to...
by Mara Calvello
The more data we collect about our marketing activities, the more doors can open to lead us to...
by Daniella Alscher
A simple concept of accountability is when an individual takes authority for their actions and...
by Susmita Sarma
Living in the digital age confers many benefits.
by Kayleigh Alexandra
Whether you're selling fashion accessories, upscale electronics, or consumer packaged goods,...
by Leigh-Anne Truitt
Have you ever dreamt of your business showing up on the first page of Google?
by Kas Szatylowicz
An API (application programming interface) enables web apps and programs to communicate and...
by Subho Halder
Communication is a core service.
by Bhagirath Sindhav
The human brain is striking.
by Rahul Varshneya
A stand-out product video compels consumers to pay attention.
by Cristian Stanciu
Ghosting as a term is often related to the modern relationship – especially those that start...
by Sreshtha Das
Leadership is about leading others to success while getting things done.
by Axel Kuehnle
Managing your communications well has never been more of a challenge than it is today.
by Bart Donda
Customer relations are the bread and butter of a strong brand strategy.
by Guy Avigdor
When it comes to any manager-employee relationship, the manager is always the one who’s in a...
by Hiba Amin
Metrics have long been a point of debate by agilists.
by David A. Bishop
Your brand has a sizable blog. Traffic has steadily increased over the past few months and you...
by Devin Pickell
At first glance, it might seem as if data and empathy have nothing in common.
by Mary Clare Novak
Without careful research, a business that seems lucrative can end up costing more money.
by Deirdre O'Donoghue
What’s something you need to have to enjoy your favorite movie?
by Mara Calvello
The days of packing your employees into a conference room for hour-long training sessions are a...
by Lauren Pope
One of the ever-existing challenges for businesses is demand generation.
by Shreya Sinha
Across generations, class divides, and national borders, social media brings us together and...
by Rodney Laws
In order to retain support, organizations and businesses need to get creative in engaging their...
by Asaf Darash
Every project seems crucial – until it’s not.
by Ted Jackson
The advent of the software revolution has brought unprecedented productivity and convenience.
by Piper Thomson
For every person who loves the #WFH life, there’s someone else who misses the camaraderie and...
by Corinna Keefe
Simulations have been around a lot longer than you think and with advances in fields like...
by Lauren Pope
There’s more to making a sale in the modern landscape than most people assume.
by Julia Nimchynska
The world has significantly changed thanks to technology.
by Rukmani S.
Business process outsourcing is a growing sector, and for good reason.
by Daniel Corin Stig
In today's modern business environment, advancing technology has continually reshaped the way...
by Andrej Kovačević
Influencer marketing is one of the most successful marketing options used by brands worldwide.
by Patricia Garay
Ancient storytellers already understood that pictures are worth a thousand words – from...
by Kai Tomboc
From bad acting to boring content, training videos can sometimes get a bad reputation.
by Mara Calvello
If you’ve ever spent time fundraising, you know that thanking your donors is one of the most...
by John Killoran
The need to stand out in a crowded marketplace is important across all industries.
by Komal Helyer
Demonstrating your product to a captive audience is a defining moment in the sales process.
by Veronika Riederle
Content creators spend a lot of time perfecting their catchy article titles to make sure readers...
by Nick Lioudis
If you’ve never worked with a help desk software before, it can be pretty overwhelming at first.
by Michal Kouril
Google reviews matter for a very simple reason: it’s the introduction your customers have to...
by Dhiraj Nallapaneni
There’s no doubt that the relationship between influencer and audience is pivotal.
by Brandon Brown
Employee absenteeism is a very real, large problem for organizations.
by Cristina Johnson
If you’re a freelancer or you work in a design agency, it’s likely you have to send business...
by Adam Hempenstall
