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Marketing

105+ Advertising Statistics To Inform Your Ad Strategy in 2025

Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites - the...

Marketing

What is Shopping Cart Abandonment? How to Prevent It

Abandoned carts are one of the most maddening parts of running an e-commerce business.

Contributor Network

From Screens to Smiles: How Digital Tools Impact Patient Engagement

Technology has transformed every industry, and its impact on the healthcare sector is...

Contributor Network

Why Webinars Are a Powerful Learning & Development (L&D) Tool

Continuous learning is essential for both individual and organizational growth, and learning and...

Contributor Network

Frontline Employee Engagement: Five Ways to Engage and Retain

Although talk of the Great Resignation and quiet quitting have died down, employee engagement...

Tech

Supervised vs. Unsupervised Learning: Differences Explained

With the progression of advanced machine learning inventions, strategies like supervised and...

Tech

What Is Data Labeling in Machine Learning? An Explainer

Businesses spend a lot of time, revenue and manpower on collating raw data.

Tech

50+ Payroll Statistics Shaping Employee Experience in 2025

Payroll is a business enabler.

What Is Decentralized Identity? The Ultimate Beginner’s Guide

Tired of handing over your data to every platform you use?

Tech

I Tried 10 Best Free Project Management Software: My Review

Managing projects has always been a core part of my work.

Tech

What Is Digital Identity? How to Secure Your Digital ID

Who are you?

G2 Reach

3 Pivotal AI Mega-Trends to Watch

"AI is no longer a tool. It's integrated into how we work; it's a business imperative.” These are...

Productivity

What Is Plagiarism? Definition and How to Avoid It at All Costs

Plagiarism isn’t an academic word that disappears once you graduate. Neither is it as simple as ...

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

Industry Insights

No More Guess Work: New Ways to Measure Multi-Location Marketing Impact

Digital marketing feels like juggling flaming swords on a tightrope.

Industry Insights

GrowthSpree’s Co-founder on Leveraging Data, AI, and Team Dynamics

Let’s address the elephant in the room: No marketing campaign performs equally well as the others....

Tech

60+ Account-Based Marketing Statistics for 2025

Account-based marketing (ABM) has become a cornerstone of B2B marketing, revolutionizing how...

Tech

60+ Digital Banking Statistics to Watch in 2025

As technology evolves, so do customer expectations, creating a dynamic interplay that drives...

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

Tech

59 Browser Usage Statistics: Who’s Leading in 2025?

Most of us knew Internet Explorer (IE) before we even understood what a web browser was. It...

Contributor Network

How To Set Up Automated Ticket Routing for Efficient Customer Support

"'Sorry for the delay, we're experiencing higher than usual volume..." If your customer support...

Tech

35+ Business Intelligence Statistics for 2025

Business intelligence (BI) is making a significant impact across industries by helping...

Marketing

55+ Powerful Email Marketing Statistics To Grow in 2025

With a limited budget, you want to ensure you're not wasting time or money when launching your...

Contributor Network

Customer Experience Automation Demystified: Your Go-To Guide

You walk into a store, and every staff member knows exactly what you need, understands your...

Contributor Network

How to Use Product Recommendation Emails to Boost Your E-Commerce Sales

Have you ever received an email mentioning that one thing you’ve been seeking for weeks? You might...

Contributor Network

Why Every Marketing Team Needs a Creative Approval Process

It’s well known that marketing and creative teams are constantly under pressure to produce quality...

Marketing

What Is Asynchronous Communication? A Quick Overview

Finding effective ways to communicate can be a real challenge.

Productivity

15 Out-Of-Office Message Templates (+How to Write One)

Day in and day out, you show up to your job and work hard, so you and your team hit your goals. Now...

collaboration

I Tested 11 Free Collaboration Tools Online: My Review

Best collaboration tools have completely changed the way I work, and I don’t say that lightly.

Tech

58 Key Chatbot Statistics for 2025 That Explore Its Growth

Chatbots work 24/7, tirelessly striving to solve your stakeholders’ problems.

Contributor Network

Lab Inventory Management: How to Keep Things Organized

In the world of laboratories, precision and efficiency are absolute essentials. Yet, inventory...

Industry Insights

OkCupid's Michael Kaye on Winning Hearts with Data, Storytelling, and Inclusivity

Data-driven storytelling is at the heart of winning customer love. But like Cupid’s arrow, it can...

Industry Insights

Boost Business Using Interactive Content with Raj Sunder

Can films inspire a startup idea?

Productivity

I Tried 10 Best Free Task Management Software: My Review

Whether I’m juggling multiple projects, keeping up with coursework, or just trying to keep my life...

Tech

45+ DDoS Attack Statistics: Key Data and Takeaways for 2025

The aim of a distributed denial of service (DDoS) attack is to overwhelm a network or server...

Marketing

43 YouTube Statistics for Creators and Marketers In 2025

YouTube has made content creation and sharing simpler.

Tech

75+ Metaverse Statistics You Should Know in 2025

Metaverse means "beyond the universe” and was introduced to us by authors like Neal Stephenson in...

Featured

All Things AI: G2’s November News Round-up Analysis

As we sleigh into December, let’s inspect how November's seven most impactful AI news events will...

Tech

7 Best Free AI Chatbots I’ve Tried (and Loved!) for 2025

I have been following some of the best AI chatbots space ever since ChatGPT made a stunning debut...

Tech

Is LinkedIn Premium Worth $30/Month? What G2 users Think

I’m on LinkedIn every day.

Is Duolingo Good? G2 Users’ Insights on Its Effectiveness

Hola! Hello! Annyeonghaseyo! If you’re exploring language learning apps, Duolingo must be on your...

Marketing

16 Key Advertising Metrics to Dominate Ad Networks in 2025

Imagine sitting in a strategy meeting without the numbers that matter.

Sales

SMB Sales: Guide To Achieve B2B Marketing Growth

What would you choose: working on a $1M deal for a year or having a million small or mid-size...

Sales

40+ Housing and Real Estate Statistics for 2025

The business of real estate is always changing.

Industry Insights

Christopher Cox on How to Drive Brand Growth Through Creator Economy

Picture this: You’re scrolling through Instagram or TikTok. Suddenly, you realize that not only...

Industry Insights

Simplifying Communication at the Workplace with Grammarly CMO

Sure, the bottom part of the marketing funnel fetches you leads. That’s why companies focus most of...

Industry Insights

A New Reality of B2B Buying: Implications for Marketing and Sales Teams

B2B marketing and selling have not been able to keep up with changes in buyer preferences. Despite...

7 Best Free Corporate Tax Software Solutions in 2025

Every business dreads tax season, but it doesn't have to be so scary.

Tech

30+ Plagiarism Statistics and Facts You Need to Know in 2025

Plagiarism—using someone else's work or ideas and presenting them as your own—can have serious...

Design

What Is Visual Branding? How to Build a Cohesive Brand Image

How many people do you think wouldn’t be able to recognize Coca-Cola's logo?

Tech

75+ 3D Printing Statistics and Trends to Follow in 2025

3D printing has evolved significantly in recent years. Many businesses use 3D printers, with new...

Contributor Network

How Does Product Ideation Affect SaaS Customer Landscape?

The road to bootstrapping a SaaS company is full of hurdles. But for product connoisseurs, it is a...

Marketing

Is Ahrefs Worth It Or Just Hype? The Real Scoop From G2 Users

Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for small...

Tech

Is ZipRecruiter Legit? Find out What G2 Reviewers Think

When it comes to online job hunting, one question often surfaces: Is ZipRecruiter legit for finding...

Tech

50 Powerful Streaming Statistics to Know in 2025

Streaming has fundamentally changed the way we consume media.

Tech

40 Operating System Statistics: Who Will Dominate 2025?

Operating systems change shape quickly. It feels like yesterday we were working on Microsoft...

Marketing

85+ Branding Statistics for 2025: Top Insights and Trends

Branding is more than striking the right creative note.

Contributor Network

Strategic Sourcing Guide: 10 Steps to Improve Supply Chain

Is your supplier network skewed?

Contributor Network

5 Customer Marketing Strategies to Drive Long-term Growth

Today’s e-commerce brands face a unique challenge: their overabundance.

Contributor Network

A Guide to Pharma 4.0: Embracing Transformation in the Pharmaceutical Industry

The pharmaceutical industry has undergone substantial changes in the past few years. Traditionally,...

Contributor Network

How You Can Harness Automation To Ensure Field Service Compliance

As business demands grow and regulations tighten, keeping up with regulations isn’t just a box to...

Contributor Network

Staffing Industry Trends: Key Insights for Recruiter Success

Challenging, unstable, disruptive – the words that describe the economic state of the staffing...

I Tested 10 Free AI Image Generators: Results Inside

As a marketer and an AI enthusiast, I'm always looking for tools that make creativity faster,...

G2 Gives: Making a Difference One Review at a Time

The G2 Gives review campaign is an initiative that allows users to support charitable causes by...

Tech

Best Black Friday Software Deals in 2024: AI, CRM, and More

Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of...

Contributor Network

What Is Cost Per Hire? How to Calculate It

Recruiting top talent is essential for organizations looking to drive revenue growth, but it often...

Contributor Network

How to Send and Receive a Fax Online [8 Easy Ways]

With the digital revolution at its peak, faxing seems a thing of the past.

Contributor Network

How AI Helps Bridge the Gap in Language Learning

Ever tried learning a new language? The traditional one-size-fits-all methods of books and...

Contributor Network

How to Strengthen Visitor Security in the Workplace

We go to great lengths to secure our software — from business-owned devices to carefully choosing ...

Contributor Network

Digital Transformation in Manufacturing: The Role of E-Signatures

Digitalization across all industries has never been more of a hot topic.

Tech

12 Best Free Writing Software I Tested (and Tips for You)

I know writing can be hard. Or easy and fun. Or fun and hard.

Management

The Ideal Resume Length: All You Need to Know

Ah yes, the age-old question.

Tech Signals

All Things AI: G2’s October News Round-up Analysis

The AI landscape is a lot like a New York minute — fast and relentless. Marketing and MarTech...

Tech

Best Cyber Monday Software Deals in 2024: Maximized Savings

Black Friday might dominate the headlines, but savvy software buyers know the real deal—Cyber...

Featured

How AI Is Shaping the Future of SaaS Markets Globally

Each fall, I look forward to what I call my “World Tour” in the EMEA and APAC regions, where I get...

Tech

What Is a Full Stack Developer? Skills You Need to Become One

As technology advances, most developers tend to specialize and stick to a specific area. Front-end...

Contributor Network

6 Potential Strategies for Success in Google AI Overviews SEO

Google’s AI Overviews are changing the average user’s search experience.

Contributor Network

Breaking Bottlenecks in Business: A Guide for SaaS Companies

Do you know where the bottlenecks are in your business?

What Are Vector Graphics? (+The Best Software to Get Started)

We’ve all seen the trope on a crime TV show — a detective reviews a grainy image of a suspect and...

Management

Project Onboarding 101: Essential Steps for a Successful Start

Think about the last time you failed at work. What are the chances you could have avoided that...

Management

17 Types of Employee Benefits You Should Offer

Are you offering enough to keep your employees engaged?

Management

6 Essential Elements of a Contract: What You Need to Know

Have you ever wondered what makes a contract legally binding?

Productivity

9 Candidate Sourcing Strategies to Find the Best Talent

The talent market is a competitive place.

Marketing

What Is a Keynote Speaker? How to Deliver Impactful Speeches

Our attention spans are dwindling, and information overload is the norm.

Marketing

Google Knowledge Panel: What Is It and How To Get Yours

Wondering how some brands get that sleek, informative box on the right side of Google search...

Contributor Network

ISO Compliance Essentials: Your Guide for Meeting Certified Standards

When it comes to managing a business, achieving compliance is often one of the trickiest...

Industry Insights

Influence to Impact: Zoë Hartsfield's Blueprint for Business Success

In today's digital-first era, marketing has undergone a seismic shift, with social media and...

Contributor Network

Navigating the Cloud Migration Process From Assessment to Validation

Migrating to the cloud can seem daunting. But with the right strategy, any business can achieve it...

Industry Insights

Hacking GTM Strategies for AI Products with Maja Voje

Can you sell AI products without mentioning AI?

Industry Insights

Owning Your Content with Outlever Co-founder Melissa Rosenthal [Video]

Let’s face it: the digital content space is as crowded as ever.

Management

What Is Employee Absenteeism? Reasons and Reduction

Do you bear the brunt of losses and receive bitter and cold looks when the performance graph goes...

Marketing

What Is Visual Search? Examples, Applications and Trends

Have you ever noticed a declining trend in your landing page visits? Or an increase in product...

Marketing

Event Budget: The Complete Guide to Create Your Next Budget

Planning an event can be thrilling, but managing the budget can quickly become complicated for any...

SaaS

What is SaaS Spend Optimization? Everything to Know

Effective SaaS optimization has remained a distant dream for B2B industry.

Marketing

How to Write A Donation Thank-You Letter (With 4 Examples)

If you’ve ever spent time fundraising, you know that thanking your donors is one of the most...

Legal

PCI Compliance: 12 Requirements You Should Never Ignore

Ignoring PCI compliance could cost you more than you think.

Productivity

20 Tips to Work from Home Without Distractions

Whether it's the lure of household chores, the temptation of Netflix, or even family interruptions,...

Marketing

Content Marketing for Small Businesses: Effective Ideas +Tips

As a small business owner, you're probably familiar with these scenarios: Your website isn’t...

Contributor Network

What Is a Side Hustle (+Exploring More Career Options)

Some people have a burning desire to run their own business, but some prefer the stability of a...

Contributor Network

Strengthening Root Cause Analysis by Combining Training and Tech

Root cause analysis (RCA) brings together training, tools, and technology to assist organizations...

Contributor Network

Leveraging Technology To Transform Healthcare HR

Healthcare is an incredibly complex and critical industry. With healthcare workers and their...

Marketing

5 Reasons to Register for Reach 2024: Business at the Speed of AI

A lot has happened in 2024, and it feels like just yesterday everyone was watching the Olympics,...

Contributor Network

The Skyscraper Method for SEO: A Beginner's Guide

Are you finding it tough to get your content ranking on search engines? Struggling to secure that...

Sales

How to Generate Real Estate Leads That Convert: 7 Tips

For aspiring real estate agents, lead generation should be a primary focus.

Contributor Network

15 Team-Building Games That Even the Office Grouch Will Love

Have you walked into a meeting where your team sits silently, staring at their screens like they’re...

Marketing

How to Measure Customer Satisfaction (+Key Metrics to Track)

Knowing how satisfied your customers are is crucial for your business's success.

Contributor Network

Effective Event Risk Management for Modern Planners

The clock is ticking. Guests are arriving, and everything seems to be going smoothly – until the...

Contributor Network

Why Route Optimization Is a Game Changer for Smarter Deliveries

Growth is a priority in every industry. Companies are constantly optimizing their processes to...

Contributor Network

How Does Customer Retention Save Money on Marketing?

Stop me if this sounds familiar. You host a party. It comes alive when everyone’s gathered...

Contributor Network

The 5 “Fuel” Principles for Designing GenAI Virtual Assistants

Customer queries don’t really have a working-hours limit. However, imagine being able to provide an...

Sales

What Is Wholesale? Understanding Its Value in Supply Chain

Ever wondered how the products you find on store shelves make their way from factories to your...

Management

How to Create a Performance Improvement Plan

Ensuring that every employee meets their performance expectations is crucial for organizational...

What Is Experiential Marketing? 14 Examples to Show Its Value

In a world saturated with advertisements and digital distractions, capturing consumer attention has...

Productivity

Employee Bonus Program: Importance and How to Launch One

How do you express gratitude to your employees?Does it take the form of a year-end holiday party?...

Marketing

Ultimate Guide to Direct Mail Marketing: Benefits and Strategies

If you ask me what the secret is to make a lasting impression in today's marketing landscape, I'd...

Tech

How To Become a Software Engineer (And When to Start)

Think about your favorite gaming gadget.

Leadership

Aligning Strategy with Innovation: Insights from G2's Executive Advisory Board

As a business powered by customer voice, we embrace any opportunity to capture feedback from our...

What Is a Virtual Private Cloud (VPC)? Importance and Benefits

A virtual private cloud (VPC) is a private cloud-like computing environment within a public cloud.

Tech

Top 5 Free Property Management Software for 2024

If you work as a property manager, you know that the paperwork never ends. Add to that tenant...

Tech

8 Best Free Video Conferencing Software in 2024

Ping! Another meeting invite lands in your inbox. You cringe, remembering the last video call when...

Tech

8 Best Free Construction Estimating Software in 2024

Nothing in the construction industry comes for free. Landing a new construction project involves...

Tech

What Is Network Traffic Monitoring? Explore It's Role in Security

Nothing frustrates network engineers quite like slow internet speed at work.

Sales

What is a Home Appraisal? All You Need to Know

Between the buyer, seller, and lender, there are countless steps to take before a real estate deal...

Industry Insights

Omni Lab Co-founder on Why Your Marketing Channel is Not the Problem

If you've spent time online, you've likely seen someone saying that email is dead, cold-calling is...

Management

Illegal Interview Questions to Avoid Asking in Job Interviews

Politics and religion are the two topics most families know not to discuss over dinner. In job...

Industry Insights

The Power of the Host's Voice: How to Build a Customer-Centric Brand

Customer-centricity can help a brand differentiate itself in a crowded market, but customers and...

Sales

14 Sales KPIs Your Sales Team Should Track for Growth in 2025

There's much debate in the sales industry over which sales key performance indicators (KPIs) and...

Marketing

What is a Supply-Side Platform (SSP) and Why is it Important?

Programmatic advertising is rapidly becoming the dominant form of media buying in the digital...

Management

5 Stages of Small Business Growth: How to Fuel Your Success

Turning a small business into a larger one is a huge undertaking – one that isn’t always replicable...

Marketing

The Ultimate Guide to Business Process Outsourcing (BPO)

Leaders are continually exploring avenues to boost efficiency and minimize operational costs. One...

Sales

Sales Playbook: How to Create One (+Free Template)

When presented with a task, our first thought is to explore options for the best approach.

Management

How to Write an Offer Letter: Components and Template

Getting the right hire is key for any business.

Management

15 Leadership Skills That Make You A Good Leader

Forget following the leader; these days, it’s all about creating your own path to success.

Contributor Network

5 Stages of the Business Cycle: How to Succeed in Every Phase

Most businesses fail, not due to a lack of ambition or vision but because entrepreneurs often ...

Marketing

How to Make Reviews Actionable: A Guide to Happier Customers

Never underestimate the power of acknowledgment.

Featured

The Impact of Online Reviews and the Statistics to Prove It

Businesses need money to survive. And in the era of technology, it seems that every company has a...

Tech

The Importance of Online Review Quantity for Businesses

“Less is more" can apply to a lot of things in life, but not when it comes to collecting online...

Marketing

The Positive Side of Negative Reviews

The software we buy, the vacations we take, the food we eat - there is a digital platform available...

Management

7 Unique Employee Engagement Ideas to Inspire Your Team

It’s well known that employees do their best work when they’re happy and engaged. As an HR...

Management

How to Start a Franchise in 8 Strategic Steps

When people hear the term small business, they typically think of a mom and pop shop with a single...

Sales

How to Become a Real Estate Agent: A Step-By-Step Guide

As a profession, real estate can offer countless growth opportunities for those willing to work...

Tech

What Is Data Sampling? How to See the Bigger Picture

When you need an answer and need it fast, wouldn’t it be nice to ask everyone in the world who...

Sales

Sales Prospecting: Tips and Techniques for a Valuable Pipeline

Maintaining a healthy sales pipeline hinges on effective sales prospecting

Contributor Network

AI in CRM: The New Language of Customer Engagement

Artificial intelligence (AI), an inevitable part of our lives now, can actually be the answer to...

Contributor Network

AI Copilot for Test Automation: Boon or Bane?

Gone are the days when writing test automation meant hours of coding and debugging.

Industry Insights

Navigating the MarTech Maze: Ana Mourão’s Journey in Digital Leadership

Change is hard. Just as the Grinch initially loathed Christmas, transformation can feel daunting in...

Productivity

13 Proven Methods for Strong Remote Team Communication

The trend of companies going remote is here to stay.

Sales

What Is Annual Contract Value (ACV)? Calculation and Examples

Signing on the dotted line screams big commitment for a buyer and good news for a seller.

Productivity

Make Money With These 9 Passive Income Ideas

Imagine logging into your account to find your money has grown overnight or checking your...

Sales

Top Line vs. Bottom Line: A Quick Guide for Business Owners

Are you tired of chasing revenue without seeing a profit?

Productivity

How to Create an Online Course That Sells: 7 Simple Steps

Creating and selling online courses is one of the best ways to create an additional stream of...

Contributor Network

Unlocking Opportunities: A Look at Emerging Financial Trends in Business

The global economy is undergoing significant shifts with high interest rates, increased regulatory...

Contributor Network

18+ Effective Content Marketing Ideas To Optimize Market Spends

As a content marketer, I am sure you would have never had it easy.

Marketing

Small Business SEO Guide: 28 Tips to Improve Google Rankings

Are you a small business owner struggling to stand out online?

Management

Top 7 Challenges of Working Remotely and How to Tackle Them

There’s something delightful about not having to commute any further than from your bed to your...

Management

40 Common Interview Questions and How to Answer Them

At 18, I interviewed for a job at a local produce store. Three people, including the owner,...

Contributor Network

Brand Measurement: Growing Brand With Influencer Marketing

Influencer marketing has vastly grown over the last number of years, and has no intention of...

Management

Debt Ratio: Definition, Formula (+ Free Calculator)

Looking to understand the financial health of a business before investing?

G2 Voices

Cybersecurity Awareness Month: Five Perspectives, One Mission

This Cybersecurity Awareness Month, G2 brings you a comprehensive look at the state of digital...

Management

15 Most-Asked Phone Interview Questions (+ Example Answers)

You’ve just landed a phone interview—congratulations!

Management

What Is a Pay Stub? Definition, Example, and Free Template

Running a small business comes with many responsibilities, and managing payroll is one of the most...

Management

50+ Crucial Questions You Can Ask in a Job Interview

“Do you have anything to ask me?”

Marketing

How to Use LinkedIn for Networking and Career Growth

Hey there. It's nice to connect with you!

Contributor Network

14 SMS Marketing Ideas to Skyrocket Your Sales

Be it a flash sale alert, an exclusive discount code, or a personalized offer, SMS marketing stands...

Management

Internal Communications Strategy: How to Plan in 7 Easy Steps

There is a time and place for spontaneity, but not when it comes to building an internal...

Contributor Network

How to Hire the Right Software Developer for Tech Excellence

The war for tech talent continues to grow with no signs of slowing down.

Management

How to Decline a Job Offer Politely and Professionally

Getting my offer to work at G2 was one of the biggest reliefs I’ve had in my career. However, it...

Management

15 Recruiter Interview Questions to Get Your Dream Job

As you work towards advancing your career in talent acquisition, your ultimate goal should be to...

Sales

What Makes a Contract Null and Void? These Mistakes Do.

Details matter. Especially in legal agreements.

Contributor Network

Building Blocks: A Small Business Tech Stack Guide

Small businesses and big challenges tend to share the same room. You need tech to level the playing...

Contributor Network

How Clinical Communication and Collaboration Tools Transform Healthcare

Picture this: a bustling hospital. Numerous doctors, nurses, and staff busy with different tasks,...

Contributor Network

A Complete Guide to Selecting the Best Audience Response System

Choosing the best audience response system (ARS) makes it easier to meet your goals of increasing...

Contributor Network

How to Choose the Best Restaurant Inventory Management System

Manually managing day-to-day inventory, from tracking shipped raw materials to identifying items...

Tech

What Is Environmental Engineering? It's Important Role in Health

We think we live in a world where clean air is as abundant as sunlight, where pristine waters flow...

Contributor Network

10 Employee Retention Strategies for Reduced Turnover

Imagine a high-performing team so engaged and loyal that turnover becomes a distant memory.

Management

30 Free Project Management Templates for Creative Agencies

Do you find yourself repeating the same tasks with every project you start?

Marketing

How to Publish an eBook: From Draft to Digital Success

For many writers, the journey from writing a book to publishing is a rollercoaster of challenges.

Tech

6 Real-World Examples of Business Intelligence in Action

Data is the lifeblood of business success. However, simply having access to massive amounts of data...

Management

How to Write an Executive Summary: Tips+Free Template

Executive summaries and this sentence have one thing in common: they both act as a hook.

Industry Insights

ChatGPT's Decline? Nitin Dhamelia on Data Accuracy and AI Investment Strategies

Did ChatGPT really lose billions of users to Gemini? A Financial Times article from September 2024,...

Industry Insights

YunoJuno’s CEO on Contractual Hiring in the Remote Work and AI Era

The remote work era has shifted how companies work, ushering in contractual hiring as the new norm.

Management

Independent Contractors vs. Employees: All You Need to Know

The line between independent contractors and employees can often feel blurred, which leads to...

Industry Insights

Decoding the Art of Skills Check with HackerEarth’s Sachin Gupta

It was in college that Sachin Gupta first realized the flaws with traditional skill assessment...

Management

How to Become an Editor: 7 Steps to Launch Your Editing Career

Thinking about getting into the editing industry but have no idea how one gets into the field in...

Marketing

How to Write a Video Script That Engages (+ Free Template)

Ever hit “record” only to find yourself stumbling through your words, unsure of what to say next?

Marketing

How To Conduct an SEO Audit (+ Free SEO Audit Checklist)

Is your website struggling to rank in search engines despite your best efforts?

Management

How to Ask for a Raise: 5 Best Tips for Success

You work hard for the money, but are you really getting paid what you deserve?

Marketing

How to Create Editorial Calendar Quicky (+Templates and More)

Do you often find yourself tensed before a go-to-market campaign?

Marketing

How to Get Sponsors to Organize a Successful Event

Do you drown in invoice receipts while forecasting expenses for an event?

Marketing

How to Grow a Digital Marketing Agency: 10 Ideas to Stand Out

Starting a marketing agency is one thing; running it successfully is another. To do it well, you...

Contributor Network

Transform Customer Journeys and Reduce Churn with Predictive Analytics

Imagine predicting customers' behavior. This isn’t just a fantasy - it’s reality.

Management

How to Accept Credit Card Payments to Uplift Business Sales

Are you still stuck in the vortex of debit payments and in-store cash transactions?

Management

How to Work Online: 25 Jobs You Can Do From Anywhere

The workforce is constantly in flux.

Finance

How to Take out a Loan: Complete Guide with Steps

As interest rates fluctuate and inflation affects everyday costs, understanding how to take out a...

Management

What Is a Career Path? How to Create One the Right Way

Navigating your career path can feel a bit like traversing the meandering yellow brick road. ...

Contributor Network

How to Become a Thought Leader in Your Niche: 10 Ways to Try

Seth Godin. Tony Robbins. Vandana Shiva.

Contributor Network

AI in M&A: Harnessing Traditional and Gen AI for Peak Efficiency

Traditional AI has already transformed mergers and acquisitions (M&A) by simplifying time-consuming...

Contributor Network

Beyond the Numbers: AI Insights Can Personalize Business Travel

Data is a goldmine to the business travel industry, but only if managed effectively.

Contributor Network

Why WhatsApp Chatbots Are Key to Sales and Marketing Strategies

Close your eyes and think about all the notifications, updates, calls, and messages you and your...

Marketing

Customer Marketing & Advocacy Insights from Amplitude's Ari Hoffman

As a customer marketer, one of the most valuable resources I have is a strong network of other...

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