If you’ve ever browsed the internet, streamed music, or used social media, you’re likely...
by Dibyani Das
There is no shortage of important responsibilities for sales managers.
by Mary Clare Novak
What’s the first thing that comes to your mind when asked, "sell me this pen?”
by Saba Saif
Technology and its space for innovative growth are infinite.
by Dibyani Das
Day in and day out, the leaders within your human resources department have a lot on their...
by Mara Calvello
Anyone in marketing knows there are a lot of cooks in the kitchen at any time, which can make...
by Katie Oberthaler
Your website is a space you own – a place on the Internet where you have a good deal of control.
by Ava Shije
Rudimentary employee scheduling comprised a pen and paper rota and keeping physical records of...
by Sam Molony
Social selling is a powerful sales tool that’s gaining groundbreaking momentum in today’s sales...
by Saba Saif
Watch any old science fiction movie and you’ll come away with at least two conclusions: no one...
by Krystall Fierens Lee
No matter the industry or the size of the business, building a board of directors is a crucial...
by Godard Abel
First impressions matter.
by Mohammad Farooq
Does the concept of cloud technology overwhelm you?
by Gayathri Krishnamurthy
You can think of supervised learning as a teacher supervising the entire learning process.It's...
by Amal Joby
Data is paramount for every business that runs on the rails of modern technology.
by Sagar Joshi
There are plenty of customer feedback management solutions out there, but most of them are...
by Alyona Medelyan
As a recruiter, you know that finding the perfect candidate can feel like finding a needle in a...
by Mara Calvello
The beginning of a new sales period is an exciting time for all, as new goals are set along with...
by Mary Clare Novak
When describing a certain job, people will usually lean toward the greater purpose that role...
by Mary Clare Novak
When you think about the elements that are most important to your business, what comes to mind?
by Mara Calvello
In a world where automation and artificial intelligence are replacing millions of jobs that...
by Athena Marousis
To hire an in-house sales team or an outsourced sales team? That is the question.
by Ben Goldberg
In the corporate world, cloud computing and adoption is a strategy that many have adopted.
by Dibyani Das
Humans are predictable. Sometimes, so are their passwords.
by Sagar Joshi
Some procurement projects are too important to leave to chance.
by Dave Hulsen
The rise in data-driven marketing is unmistakably visible in recent years.
by Jon Fee
If you were a creative in 2020, and are somehow still flexing that creative muscle in 2021,...
by Aubyn Casady
Opportunities are like free samples of food at the mall.
by Ninisha Pradhan
Virtual volunteerism has been on the rise for quite some time.
by Alfred I. Johnson
What if the right candidate for an open role is not only out there, but you already know who...
by Mara Calvello
How do you get hundreds and thousands of employees excited enough about your company updates to...
by Anita Lankinen
With the advent of the internet, cloud computing, and virtual resources, it’s no longer a hassle...
by Dibyani Das
At the start of a new day, week, month, or year, it’s always nice to look forward and set...
by Mary Clare Novak
Businesses are aware that IT downtime will cost more.
by Bhavani Shanmugam
Enterprise resource planning (ERP) solution is a key requirement for every business process....
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by Rajendra Roul
Deep learning is an intelligent machine's way of learning things.
by Amal Joby
A success story about how one of our customers, Chargebee, generated 280+ top of funnel leads,...
by Kaitlyn Carpenter
Malware, and other web-based threats that put your assets at risk, can inevitably cause more...
by Sagar Joshi
Data fabric is a new enterprise data solution, and the first real evolution of data since the...
by Dan DeMers
You can’t improve if you don’t measure.
by James Eisner
You can’t run a successful startup on gut instinct alone.
by Dave Nevogt
Over time, strategists have recognized the need for a well-defined sales strategy in a...
by Saba Saif
If you represent a B2C business, you’d know how challenging it is to acquire new customers.
by Forum Sheth
It’s no secret that our world is obsessed with efficiency.
by Mary Clare Novak
We've discovered the secret to making a million dollars from blogging.
by Harsh Agrawal
Recruiting top talent is crucial to the success of any organization.
by Mara Calvello
All businesses inevitably face a security incident.
by Sagar Joshi
It’s never too late to learn something new.
by Mara Calvello
Do you ever have a random question pop into your head, and you simply can’t do anything else...
by Mary Clare Novak
You were banking on your sales team to increase business growth, and it fell short. You can’t...
by Aayushi Sanghavi
Applications and databases are crucial for business operations, and so is their security.
by Sagar Joshi
Since the dawn of the internet era, businesses have come to rely on their websites as a primary...
by Andrej Kovačević
Time is a precious commodity.
by Sagar Joshi
Traditionally, sales couldn’t be scaled unless you hired more salespeople or marketers, and...
by Mehdi Hussen
In SaaS, a partner program is like the electrical grid: the oft-overlooked backbone that makes...
by Sean Blanda
The talent market is a competitive place.
by Mara Calvello
Volunteers are a nonprofit's best untapped resource.
by Cassandra Smallman
The way we learn and live has changed dramatically over the course of a few months.
by Krystal Tolani
This is the last of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
It's true, your buyers are online – but they're also at the grocery store, that conference your...
by Lauren Pope
Looking for an advertising channel with a high level of audience engagement and low competition?...
by Adelina Karpenkova
Sales is all about creating authentic, mutually beneficial relationships with your customers.
by Mary Clare Novak
If you use a smartphone, you probably have come across narrow AI.
by Amal Joby
Everyone wants to be noticed, and brands are no different.
by Lauren Pope
A few minutes of a cyber attack can risk the reputation you built for ages.
by Sagar Joshi
Lead intelligence is a smarter way to prospect as not all leads are created equally.
by Lauren Pope
LinkedIn has proven to be the most powerful social media for business people and salespeople in...
by George Rowlands
This is the fourth of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
A few minutes of a cyber attack can risk the reputation you built for ages.
by Sagar Joshi
Artificial general intelligence could be the best or worst thing that ever happens to us.
by Amal Joby
If you’re responsible for the success of a business and find yourself asking “Now what?” pretty...
by Ninisha Pradhan
Fast identity online (FIDO) standards are authentication protocols where security and user...
by Sagar Joshi
No matter who you are or what industry you work in, sooner or later, we all need a break.
by Mara Calvello
Cloud platforms are a necessity for any business trying to make a mark in the digital world.
by Dibyani Das
In a world where new businesses are popping up every day, brand visibility is everything.
by Lauren Pope
Ransomware is a major threat that has impacted both home and business users alike.
by Sagar Joshi
The Internet is flooded with ample information in this digital age.
by Sagar Joshi
Analyzing your sales team’s performance can lead you down a black hole of measuring data that...
by Mary Clare Novak
Some rules are meant to be broken.
by Mara Calvello
This is the third of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
“Let me paint you a picture.”
by Mary Clare Novak
Monina Wagner, Community Manager at Content Marketing Institute, shares her unlikely foray from...
by Lauren Pope
A success story about how one of our customers, Audiense, used their G2’s Seller Solutions stack...
by Gina Carr
As a sales leader, you know how critical it is to get your mix of KPIs exactly right, and...
by Jeff Kahn
When you think of your G2 Profile, what comes to mind?
by Kaitlyn Carpenter
With so many social media platforms, the internet can be an overwhelming place.
by Chelsea Glosser
It's important to keep your budget lean, but that typically puts you in a tough spot when you...
by Jonathan Herrick
Virtual communities have blossomed in recent years.
by Jean Hamon
This is the second of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
The more leads, the better, right? Not necessarily.
by Lauren Pope
Are your leads sales-ready? Or are your conversion rates lacking?
by Lauren Pope
The term artificial intelligence might take you back to those sleepless nights when the T-800...
by Amal Joby
If you’re thinking about migrating your site, you need to have a good reason.
by Robert Wass
As a volunteer program manager, you know that your volunteers are some of the best assets and...
by Addison Waters
The highlight of any sales operation is the act of closing a deal.
by Mary Clare Novak
Sales wants more leads, and it’s your job to deliver them. Now what?
by Lauren Pope
Customer data analysis is all about getting a better understanding of who your customer is at a...
by Mike Rossi
As an HR professional, chances are you’re interested in seeing where the sphere of recruitment...
by Mara Calvello
If you’ve recently transitioned to working from home, you might know that one of the most common...
by Manuela Bárcenas
The global trust revolution is here (and much sooner than expected). Is your company ready?
by Yoni Solomon
As marketers, we spend every day juggling dozens of projects at once, making it tough to decide...
by Aubyn Casady
A long time ago, Google was faced with a question: how can it surface search results specific to...
by Jamie Pitman
If you work in a data heavy organization, you’ve probably heard of cloud migration.
by Dibyani Das
Expense management is a process that is often described as time-consuming, laborious,...
by Manaswini Rao Kaki
Getting the right hire is key for any business.
by Diksha Singh
What if you could pay someone else to market your product without breaking the bank?The idea...
by Lauren Pope
This is the first of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
A gaze into the future would be a good leg up for businesses everywhere.
by Mary Clare Novak
Offering your employees enticing benefits can go a long way in terms of recruiting top talent...
by Mara Calvello
If you’ve successfully moved a prospect down your sales funnel to the point where they want to...
by Mary Clare Novak
Branding is about so much more than striking the right creative note.
by Lauren Pope
Employees and customers use an enterprise's information assets differently.
by Sagar Joshi
You want the very best for your employees.
by Mara Calvello
Influencer marketing and enterprise client acquisition are two topics you might not often think...
by Joe Sinkwitz
![IT Executive Compensation Expectations During COVID-19 [Infographic]](https://learn.g2.com/hs-fs/hubfs/compensation-and-benefits@2x-1.png?height=458&name=compensation-and-benefits@2x-1.png)
IT executives continue to play a crucial, crisis management role as organizations ride the wave...
by Kara Kennedy
VoIP traffic comprises of a variety of codecs and protocols leading to mismatches affecting...
by Bhagirath Sindhav
Every sales rep knows that your work with customers is never really over. Even after they agree...
by Mary Clare Novak
Businesses that offer customizable solutions allow customers to ideate a product that fits their...
by Mary Clare Novak
SAP is a global market leader in end-to-end enterprise application software, database,...
by Aubyn Casady
Hacking, an act viewed with immense suspicion, has a legal twin, which is an integral part of...
by Sagar Joshi
The disruption brought on by COVID-19 thrust marketers into a new reality and environment where...
by Kaitlyn Carpenter
This ultimate guide has everything you need to know about customer acquisition. In simple...
by Tytus Golas
Video interviewing is the process of virtually interviewing for an open job position using a...
by Mara Calvello
Securing a job as an ethical hacker is a tricky process.
by Sagar Joshi
From time to time, every business goes through ups and downs.
by Slava Podmurnyi
There’s been a definite shift into a more product-orientated world in recent years.
by Ray Slater Berry
In school, you'll often learn that graphic design is all about making things look pretty.
by Kai Tomboc
Chatbots are reshaping what customer support is supposed to be.
by Abhinav Girdhar
There’s no doubt that technology has changed the way sales professionals operate.
by Ben Goldberg
Cybercriminals have a wide variety of tools available to them today. One of the most fundamental...
by Yaniv Yagolnitzer
Round one of sales puts you and your prospect in the ring together with a discovery call....
by Mary Clare Novak
Whether they’re standing in line waiting to order at a cafe, seeing a billboard on their commute...
by Sean Wood
You've heard about death by committee: when a piece of content is the victim of too many ideas...
by Corinna Keefe
Struggling to get your customers to return your calls or your emails?
by Lauren Pope
Cloud migration and services are no longer the new kid on the block.
by Dibyani Das
Safeguarding your organization's cybersecurity is tricky.
by Sagar Joshi
With nonprofit operations relying heavily on the digital fundraising sphere, it’s important to...
by Andrew Berry
In the early days of the internet, businesses were slow to recognize how critical a marketing...
by Andrej Kovačević
With remote work taking the world by storm, businesses and nonprofits rely on a board of...
by Jeb Banner
We’re known by the company we keep, and this is true for brands as well.
by Lauren Pope
Unfortunately, the business world is full of skeptics.
by Mary Clare Novak
Today, every person generates around 1.7 megabytes of data per second.
by Saravana Kumar
Whether you’re a manager or an employee, partaking in performance reviews can be a stressful...
by Mara Calvello
There is a long list of new-age sales and marketing professionals who argue that cold calling is...
by Jován Medina
Businesses are run using a series of predetermined actions.
by Mary Clare Novak
It seems like it’s harder than ever to capture the attention of buyers.
by Lauren Pope
As society changes, the buyer’s journey changes, and salespeople's’ needs evolve.
by Julia Nimchynska
It's common for entrepreneurs to receive the advice that their business needs to stay one step...
by Dwayne Charrington
Your nonprofit needs a healthy mix of new and old donors to ensure there’s enough fundraising...
by Gerard Tonti
When it comes to managing employees, how do you go about boosting their productivity and...
by Mara Calvello
Companies have a duty of care to protect their travelers during business trips.
by Lana Gates
If you work in any customer-facing department, you’re likely used to picking up the phone,...
by Mary Clare Novak
Information technology is at the forefront of modern businesses.It’s the core element that...
by Sagar Joshi
Communication between employees and managers can do a lot for an organization.
by Mara Calvello
What do you have sitting in your sales arsenal?
by Mary Clare Novak
By the end of 2020, 48.7 million consumers will have willingly opted-in to receive SMS...
by Lauren Pope
You’re awakened by an alert tone and unsure of the time, but it’s dark outside and as you start...
by Richard Bashara
The human resource (HR) department has proved time and again that they are a very essential cog...
by Dibyani Das
The human resources department at your organization is often met with a long list of tasks to...
by Mara Calvello
In the hyper-competitive world of business, your ability to retain customers can be the...
by Savan Kharod
Sales and marketing. The ultimate interest-creating, revenue-generating, relationship-building...
by Mary Clare Novak
Day in and day out, HR managers are inundated with requests.
by Mara Calvello
Managing a multitude of IT projects is tricky.
by Sagar Joshi
No-code is empowering people without coding skills to build their own applications.
by Abhinav Girdhar
Enterprise legal management is the strategic administration of operations within a corporate...
by Greg Smoragiewicz
In case you haven’t heard, reviews are all the rage.
by Kristen McCabe
The world of e-commerce is exciting, full of opportunities, and one of the best ways to be an...
by Enina Bicaku
Hackers are evolving continuously, and so are their methods.
by Sagar Joshi
As customer obsession and remote workplaces simultaneously become the new normal, it’s essential...
by Claire Brenner
There are plenty of business functions that support sales.
by Mary Clare Novak
How many times have you had an employee call into work only to ask “am I on schedule today?”
by Mara Calvello
Storing customer information has been around since the dawn of trade, but that was a simpler...
by Cristina Maria
The world is going digital, and digital transformation has become the reality for many...
by Merlin Velankani
Winning impressions in the pre-click stage continue to be a common pain point for digital...
by Stephanie Mialki
Imagine you work at a retail store. Black Friday is coming up and it’s time for your quarterly...
by Andrew DeBell
No matter your industry or what your business is selling, without its customers, it would go...
by Mara Calvello
One of the fundamental items when organizing an event is the event budget.
by Tiago Caramuru
Founder and host of the Growth Marketing Today podcast, Ramli John shares how he made an...
by Lauren Pope
It’s always nice to be rewarded for hard work.
by Mara Calvello
Until recently, the word “workplace” evoked images of desks, computers, phones, conference...
by Suresh Sambandam
Cyber threats are a mirror of security gaps, and you should always cover them before they get...
by Sagar Joshi
IT help desks tend to be under the most stress when the company is scaling rapidly.
by Chris Buttenham
Whether you realize it or not, you and your team are constantly engaging in process.
by Thom James Carter
Choosing a domain name is one of the most important decisions you can make as a business owner.
by Thomas Barrett
While managing a project, you need to take care of a variety of tasks simultaneously.
by Sagar Joshi
Your marketing team is always looking for new ways to attract, engage, and convert new leads.
by Josh Brown
How do companies solve problems that span counties, countries, and continents?
by Lauren Pope
Businesses are constantly walking in and out of agreements, deals, and new contracts. But how do...
by Mary Clare Novak
It’s likely been a very long time since you’ve evaluated your user authentication solutions.
by Shimrit Tzur-David
As your business advances, so should your technology.
by Mara Calvello
How do you say “thank you” to your employees?
by Mara Calvello
There’s no denying that 2020 has looked a little different than we all imagined.
by Mara Calvello
Deals and agreements can take countless forms.
by Mary Clare Novak
Pinching pennies is the norm during the seemingly everlasting COVID-19 pandemic.
by Mary Clare Novak
In 2007, when the pound sign was first used by Chris Messina as a metadata tag to find topics of...
by Val Razo
Over the last few decades, the responsibilities of the finance department have changed and...
by Darren Heffernan
Crayon is a platform that allows companies to capture, analyze, and act on competitive...
by Aubyn Casady
