13 Strategies to Increase Sales: Learn How to Sell Profitably
Sales is no longer about selling.
by Washija Kazim
Enterprise Testing Made Smarter: Low-Code and No-Code Test Automation
Low-code and no-code technology enable businesses to meet the ever-increasing software demand,...
by Mika Vice
What Is HIPAA? Here's How to Ensure You're HIPAA Compliant
No one should compromise on health and safety, and this is what HIPAA ensures. The Health Insurance...
by Monica McCormack
The Role of Talent Intelligence in Optimizing Recruitment
Recruiting is competitive, fast-paced, and challenging, where the best talent intelligence wins.
by Ruehie Jaiya Karri
What Is an Entrepreneur? 5 Traits (+ Notable Trailblazers)
Unless you’ve been living under a rock for the past 50 years, you have probably heard of the...
by Mary Clare Novak
G2 Now Has 2M+ Reviews: Here's What That Says About Software Buying
Each of us has a story to tell. Milestones are just one small part of ours.
by Stephen Hoops
5 Impactful Sustainable Business Practices
Sustainability is no longer a choice; it's a necessity.
by Lee Shields
How Users Are Managed in B2B vs. B2C Companies
When building an application, user management is a critical component that you cannot overlook.
by Liat Mazza
How to Build a B2B Content Marketing Strategy that Converts
Content marketing plays a key role in both customer acquisition and retention.
by Neelam Goswami
Why the G2 + Slack Integration Is a Must-Have for Revenue Teams
There’s nothing quite as satisfying as a cold drink on a sweltering summer day.
by Stephen Hoops
How to Visually Communicate with Employees and Increase Engagement
As the employee communications landscape continues to develop, organizations keep exploring the...
by Bente Pieters
7 B2B Marketing Themes from 2022
Like most, there’s a lot I’m reflecting on as we wind down 2022.
by Amanda Malko
What Is Inbound Marketing? How to Pitch to the Right Audience
When it comes to marketing, you are not your prospect.
by Washija Kazim
Best of G2 Badges: Customer Roundup 2022
Each quarter, G2 awards badges to companies that deliver world-class products and experiences for...
by Erin Boyd
What Are Data Silos? How to Interconnect Data and Increase Efficiency
Modern technology allows companies to collect and harness more useful data than ever. They might...
by Pohan Lin
Why Email Automation Is Key For Business Growth
Ever noticed how top brands always seem to drop extremely relevant emails in your inbox at just the...
by Phil Newton
How UpContent Is Fueling Customer-Led Growth With G2
Even as a newly minted organization, UpContent knew that the customer voice is a critical component...
by Erin Boyd
The Global Opportunity for Indian SaaS Vendors in 2023
In October, I had an incredible week visiting Bangalore, where we hosted two inaugural APAC events:...
by Godard Abel
Why BIM is the Key to Understanding Your Designs
Step away from the drafting table - buildings aren’t 2D, so why would you design them in 2D?
by Brynne Ramella
How to Build a Multilingual Website to Reach a Wider Audience
English is the world's most studied language.
by James Riddle
How to Drive Efficient Growth With Demand Gen: A Conversation With Carilu Dietrich
Banking on demand generation to keep your business afloat?
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by Shreya Mattoo
3 Easy Ways to Systemize Your Business and Decrease Burnout
A system doesn't have to be engineered toward excellence.
by Lisa Steingold
10 Key CRM Functions to Personalize Customer Relationships
Today’s competitive market requires businesses to create engaging customer experiences to attract...
by Shivani Ramakrishnan
Fuel Your Demand Strategy With G2 Buyer Intent: Lessons From Jonathan Pogact and Robin Izsak-Tseng
Marketers and sales teams are up for some challenging times ahead.
by Stephen Hoops
Driving Customer Advocacy with G2: A Masterclass from Katlin Hess & Emily Malis Greathouse
The voice of the customer is indispensable when your product is outstanding.
by Stephen Hoops
How to Drive Growth Amid Uncertainty: Lessons From ZoomInfo CEO Henry Schuck
During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...
by Godard Abel
Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel
A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.
by Godard Abel
The State of Software in Marketing From GTM Partners and Chiefmartec
Software isn’t the answer to everything – just most things.
by Alexandra Vazquez
Leading Through a Downturn: Insights From CMOs at Zoominfo and Lacework
You can either drown or rise above to ride the waves.
by Aayushi Sanghavi
How to Build a Brand: A Playbook by Bill Macaitis and Dave Gerhardt
“The brand is a fire that drives customers.” - Bill Macaitis
by Shreya Mattoo
The Future of G2 from G2’s Godard Abel and Sara Rossio
Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...
by Mara Calvello
6 Key Challenges of Omnichannel Retail and How to Solve Them
Decoding the retail puzzle for businesses.
by Téa Liarokapi
Creating Your First eBook? 15 Experts Share Tips and Best Practices
So if I’m guessing correctly, you’re here because you’ve decided to learn how to make an eBook. Am...
by Jordan Wahl
Craft Effective Out-Of-Office Messages (+15 Free Templates)
Day in and day out, you show up to your job and work hard, so you and your team hit your goals. Now...
by Soundarya Jayaraman
What Are Press Conferences? How to Plan Briefings Like a Pro
Ever thrown a party only to find out no one shows up?
by Ninisha Pradhan
What is Ad Fraud? How to Strategize and Decrease Risk Factors
Online advertising is huge. And so are ad frauds.
by Volodymyr Bilyk
What Is Neuromarketing? How to Use It in Your Marketing Strategy
The human brain houses many thoughts and emotions.
by Vartika Kashyap
What is Click Fraud? Here's What You Can Do to Prevent It
Ever since the mechanics behind ad tech (and digital marketing in general) became effective...
by Volodymyr Bilyk
What is Nonprofit Marketing? 8 Ways to Boost Online Efforts
Activism must be marketed for it to be accessible.
by Lauren Pope
How to Become a Successful HR Manager in Any Industry
Advancing your career is an endless but often exciting process.
by Derek Doeing
The Top 10 Managerial Skills Recruiters are Looking For
The world is moving forward, and managers are striving to improve; to keep track of things, they...
by Aris Apostolopoulos
12 Best Examples of Gamification Across Business Spheres
Re-inventing customer experience with games.
by Lauren Fram
What Is A Referral Program and Why Your Business Needs One
Potential customers always ask their friends and family for recommendations before buying a product...
by Megan Mosley
7 Tips for Building a Knowledge Base to Wow Your Customers
The core of a successful business is not customers. It’s customers who are empowered.
by Anastasia Savelyeva
11 Common Types of Sales Objections Raised by Prospects
Objection! Your Honor, leading the witness.
by Itamar Gero
A Guide to Governance, Risk, and Compliance (GRC)
This isn't revolutionary, it's a requirement.
by Lauren Pope
How to Write a Resignation Letter (+ Free Template!)
All good things must come to an end, and all bad things must come to an end quickly.
by Grace Pinegar
7 Steps to Future-Proof Your MSP Business and Stay Relevant
Businesses, big and small, operate with flexibility and speed that couldn’t have been imagined even...
by Radhika P Nair
How to Take Advantage of the Many Benefits of Freelancing
The stability of a nine-to-five is necessary for some.
by Grace Pinegar
Website Personalization 101: How to Make Visitors Feel Valued
Give a little TLC to your brand audience.
by Ben Johnson
Customer Service Automation: Put Everyday Support on Autopilot
Most aspects of our life can be automated today, and customer service is no exception.
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by Mateusz Baranowski
Brand Consistency Is a Must. Here's What You Need to Know
A seamless brand experience is everything in today's hybrid world.
by Julia Schonrock
What Is E-Commerce Automation? How It Unites Efficiency and CX
Great customer experience (CX) always drives revenue.
by Dylan Long
Top 6 SaaS Trends to Keep an Eye On in 2023
When it first came on the scene in the 1990s, software-as-a-service (SaaS) was a means to...
by Arijit Bose
What Is Advocacy Marketing? Let Your Customers Speak for You
Customers expect a frictionless, personalized experience.
by Ajit Narayan
Building a Prospecting Motion: How to Outreach Like a Pro
The core responsibility of business development is to generate a pipeline of new business...
by Felipe Torres
5 Clever Ways to Email a Recruiter and Get Their Attention
If you’re like me, your anxiety spikes when hitting send on an email.
by Derek Doeing
What Is E-Commerce Marketing? 13 Tips to Attract More Customers
E-commerce marketing helps your business grow, increases sales, and builds brand awareness.
by Piyush Shah
20+ Graphic Design Statistics That You Should Know Now
Graphic design is the essence of visual representation.
by Prajnadip Pal
What Is a CMS? How to Choose One That Fits Your Needs
Content is the reigning king of marketing, and I don’t see that changing anytime soon.
by Mara Calvello
What Is Invoice Processing? How to Expedite Vendor Payments
Supplier crossovers are the new business order.
by Adam Miller
The Evolution of Competitive Intelligence in SaaS
Competition is one of the critical components of life on Earth.
by Stephen Hoops
How to Make a Business Case for Board Management Software
Board management software (BMS) adoption is crucial for any business strategy.
by Paroon Chadha
Product Photography: How to Capture the Perfect Shot
How do shoppers gain trust in the e-commerce world?
by Deirdre O'Donoghue
Content Marketing vs. Content Writing: Which Is Better for You?
Behind every great copy lie the three Cs of content: clear, concise, and compelling.
by Brynne Ramella
How to Make a Podcast Intro That Won't Bore Your Audience
You only get one first impression.
by Piper Thomson
5 Reasons to Register for Reach 2022: Best in SaaS
There’s no denying that 2022 has brought unique challenges to overcome and steep hurdles to jump.
by Mara Calvello
14 Classroom Management Strategies for the Productive Educator
It takes a special type of person to teach for a living.
by Mary Clare Novak
OnBoard's Road to 1,000 Reviews
When Dylan Caraker, a customer marketing manager at OnBoard, was tasked with generating 1,000...
by Erin Boyd
What Is Net Profit Margin? Definition, Formula, And Examples
Each sales dollar you make leaves you some profit.
by Maddie Rehayem
The Impact of E-Commerce Inflation on Buying and Consuming Habits
Concerns about inflation have greatly affected competition in e-commerce.
by Melike Ulaman
What Is Alert Fatigue? 4 Ways to Mitigate It and Prevent Burnout
Beep, beep, ding, ding – the origins of alert fatigue.
by Paul Hadjy
Business Ethics: What They Are and How They Impact Success
Just because something isn’t illegal doesn’t mean you should do it.
by Lauren Pope
What Is Accountability in the Workplace? 12 Ways to Foster It
Accountability in the workplace starts with a culture of ownership which helps high-performing...
by Susmita Sarma
How Content Distribution Can Help You Target the Right Audience
An engaging audience is within your reach.
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by Paula Grochalova
G2 CEO Reflections: The State of European SaaS
As we continue through a global economic downturn, every industry is faced with a set of challenges...
by Godard Abel
G2 + ZoomInfo Offers More Precise Ways to Target Buyers
When it comes to data, less is more, right?
by Stephen Hoops
7 Key Benefits of Using Marketing Automation in 2023
When it comes to marketing, personalization is everything.
by Connie Benton
How to Find Your Perfect Data Combination Using Alternative Data
Almost every single day, you interact with data (even if you don’t realize it!).
by Julia Lynch
How to Recognize Signs of Cyberbullying and Prevent It From Occurring
Our computers and smartphones are typically a place of joy and entertainment.
by Mara Calvello
12 Reasons Your Email Deliverability Suffers and How to Fix It
Most people send emails under the general assumption that they’ll be delivered.
by Antonio Gabric
Traffic-Focused Engineering at G2: A Front-Row Seat to Google's Ranking Algorithm
The impact that worldwide adoption of internet usage has had on the modern business world is...
by Ross Briggs
What Are Brand Guidelines? A Clear Roadmap for Your Business
When it comes to business, branding is everything.
by Annisha Lashand
NFT Launch Strategy: How to Enter the Booming NFT Market
The non-fungible token (NFT) market is on the rise, with different projects serving as fuel despite...
by Yurii Filipchuk
DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion
People are complex. People are complicated.
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by Amber Pandya
How to Build a Winning Social Media Marketing Strategy
Gone are the days when social media was a new concept.
by Mara Calvello
3 Ways Software Brands Can Sell Their Complete Product Suite
Software vendors don’t typically become enterprise-level organizations by focusing on a single...
by Stephen Hoops
Creating a Hybrid Work Culture Is Hard. Here's How to Do It Right
The workplace of today looks very different from that of a few years ago. The option for employees...
by Max Chopovsky
Dreamdata’s Guide to Maximizing the Value of Your G2 Reviews
The average B2B customer completes around 57% of the buying process before ever even engaging with...
by Jeremy Sacramento
FTC Guidelines for Reviews: G2’s Take on Improving Trust & Transparency
As the Chief Product Officer at G2, I live and breathe the world of peer reviews. And, we have a...
by Sara Rossio
Content Creation: Its Importance and a Guide to Get You Started
Digital media has redefined 'content marketing'!
by Vibhooti Kayastha
Privacy Automation 101: Control User Data and Increase ROI
Today, businesses have unprecedented access to personal data.
by Tom Orbach
FloQast’s Guide to Multi-Channel Review Campaigns
FloQast has accomplished what so many companies strive to: quickly populating authentic customer...
by Maddie Suerth
10 Email Marketing Strategy Tips from G2's Own Email Expert
So, you’ve used G2 to find the best email marketing software for your business, maybe you have an...
by Phil Newton
Top 5 C-Suite Titles And Job Description Templates
What’s better than writing off $40 million in inventory? Less cost and more profit, of course.
by Sudipto Paul
How to Stop Your Business Emails from Landing in Spam
Nearly half of all emails are spam. Chances are some of your emails are spam, too.
by Tessa Smalley
CEOs Aren't Making the Most of G2 (And Why It Matters)
When you only have a hammer, everything looks like a nail.
by Stephen Hoops
The Great Resignation: Has Anything Changed and Will It Ever End?
If you work in HR, lead people, manage people, or had to hire people anytime in the last two years,...
by Priti Patel
What Is a Go-to-Market Strategy? How to Position Yourself for Success
It’s not easy being the new kid.
by Alexandra Vazquez
How to Create an Effective Product-led SaaS Pricing Strategy
Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.
by Bryan Belanger
CRM for SMBs: Tying Sales and Marketing Together
It’s no surprise that when each of your departments work together you deliver a more cohesive...
by Alessandra Gyben
Automotive Digital Retailing Ensures Seamless Car Buying
Automotive digital retailing platforms make car buying better for customers online and in the...
by Joe Karnes
Proactive Anti-Fraud in Cyber Resilience: Why Is It Important?
In today's ecosystem, losses at the hands of enterprising scammers are as inevitable as the...
by Gergo Varga
8 Best Practices to Help You Master Email Communication
Email is an integral part of today’s culture, both at work and at home.
by Thomas Yuan
How Recruiting Automation Improves the Candidate Experience
The world is powered by the experience economy, and it's time to take that to heart when it comes...
by Varshini Ravi
OKRs: Get Started With This Guide for Beginners
Objective and key results (OKRs) is a goal-setting framework that has grown in popularity over the...
by Sagrika Jain
What Is DNS Security? Why It Matters for Your Business
After the year 2000, when technology use and development skyrocketed, the progression of cyber risk...
by Elena Georgescu
How to Write a Professional Email That Actually Gets a Response
One of the most efficient channels for communication, both inside and outside of an organization,...
by Alex Souchoroukof
Autonomous Finance 101: Don't Waste Any More Time
Accounting and financial process management can be time-consuming and stressful.
by Piyush Samaria
Why Software Adoption Is Vital to Digital Employee Experience
Digital transformation initially focused on gaining a competitive advantage over slower digital...
by Hartmut Hahn
How Contact Centers Help Lock in Customer Loyalty
Commerce requires people to communicate with each other. A contact center keeps everybody talking –...
by Tom Mangan
What Is No-Code? A Complete Guide on No-Code Software Development
You might find a lot of solutions that allow you to carry out complex tasks without coding.
by Vikas Nangia
A Brief History of CRM: How We Got Here and What's Next
Customer relationship management (CRM) is a mission-critical technology for almost every business...
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by George Brontén
What Is an Embedded iPaaS? How It Improves Customer Experience
If you work at a SaaS company, you know how essential integrations are to your customers.
by Beth Harwood
Why You Should Leverage Your Free G2 Profile (+ How To Get Started)
Reviews are eating the software world.
by Aayushi Sanghavi
How to Use Twitter Analytics to Your Advantage
No matter how you use Twitter, getting familiar with the analytics tool is in your best interest.
by Mara Calvello
5 Steps to Successfully Manage a Business During a Downturn and Emerge Even Stronger
We’ve all seen the headlines. Record inflation, tumbling tech stocks, and fears of a looming...
by Godard Abel
Hybrid Work Models: Which Is Right for Your Business?
The pandemic has caused work-from-home (WFH) initiatives to skyrocket, and they show no signs of...
by Dan Bladen
What Does Customer Engagement Really Mean for Your Business?
Engagement is everything.
by M.Salim Dın
How to Build an E-commerce Website and Sell Products Online
Are you looking to start an e-commerce business? The time couldn’t be better.
by Robert Brandl
How to Design Your 360-degree Feedback and Make It Stick
Performance reviews can make your heads spin from all the new feedback.
by Senthil Rajagopalan
How to Meet Expectations for Seamless Hybrid Communication
The world has gone hybrid.
by Dayana Mayfield
Why You Need to Prioritize Your Salespeople's Mental Health
Sales is now synonymous with crushing goals, hitting quotas, and conquering KPIs.
by Ashitha Jayaprakash
What Is Consumer Behavior? Strategize the Way Your Customers Want
Do you ever look at someone and wonder: what is going on inside their head?
by Alexandra Vazquez
5 Tips to Crush Your Intent Data Goals from G2 and ZoomInfo
In both life and sales, timing is everything.
by Stephen Hoops
5 GRC Trends: How Will Governance, Risk, and Compliance Evolve?
The rate of change in the business world is mind-boggling.
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by Matt Kunkel
Communication Channels Your Business Needs to Succeed
Whether you’re a business leader, partner, or team member, communication channels are your most...
by Angela Yurchenko
How to Build and Maintain an Empowering Collaborative Culture
We've seen it all: from stylish Instagram stories and colorful offices to branded totes.
by Erin Wagner
What Is User Acceptance Testing (UAT)? How to Gather User Insights
Launching software without testing is like shooting an arrow in the dark.
by Mika Vice
What Is Customer Loyalty? 5 Ways to Build a Loyal Culture
Loyal customers weave a story for your business that no other stakeholder can.
by Dwayne Charrington
Immersive Experience: Giving More to Your Customer
The birth of a spectacular reality.
by Shreya Mattoo
Everything You Need to Know About IoT Devices
IoT devices allow us to take internet connectivity wherever we go. There are thousands of different...
by Nahla Davies
G2 Summer Social: CMOs Turn Up the Heat on Customer-Led Growth Insights
In a sea of stakeholders, pick the customer.
by Aayushi Sanghavi
Event Marketing: How to Execute a Successful Event, Everytime
Oh, the excitement of events. The thrill that today holds something different.
by Kristen McCabe
Reviews Matter for Software Brands: Generate and Manage Them Effectively
Reviews have become an important part of the purchase journey across just about every product...
by Rachel Gianfredi
Employee Handbooks: How to Write One and What to Include
What’s one thing that both the smallest of startups and the largest of enterprises need?
by Mara Calvello
What Is Lead Nurturing? 5 Techniques That Actually Work
Lead nurturing is a process of developing and maintaining relationships with potential customers.
by Anastasia Chechkova
What Is PIPEDA? Everything You Need to Know for Compliance
Data privacy can make or break your business.
by Robert Agar
How to Become a Bookkeeper: 5 Key Steps to Success
Becoming a bookkeeper is more than just adding numbers and tracking invoices.
by Piper Thomson
Enhance Lead Scoring and Competitive Targeting Using G2 and HubSpot
When it comes to marketing, many day-to-day efforts are improved by working smarter, not harder.
by Rachel Gianfredi
Marketing vs. Advertising: How to Spot the Difference
This is not a twinning moment.
by Aayushi Sanghavi
What Is a QR Code? How to Scan and How to Make Your Own
QR codes are now a familiar sight.
by Christine Joy Santiago
7 Takeaways from SaaStr Europa 2022
I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...
by Sara Rossio
Direct-to-Consumer Marketing 101: How to Get Started
Who’s not guilty of scrolling through their feed at 3 AM, finding an irresistible urge to purchase...
by Manasa Kumar
What Is Interactive Marketing? Check Out These Strategies
Are you looking for ways to increase your engagement and overall sales? Interactive marketing is...
by Shivani Mody
Digital Procurement: Leave the Traditional Method Behind
The software procurement process has come a long way since software was mailed on CDs.
by Indus Khaitan
ERP Selection: Find the Best Option Using Software Reviews
ERP isn’t another legacy strategy.
by Wasim Charoliya
Cookieless Marketing: How to Adapt Your Marketing Mix
For years, marketers have relied on cookies, or little data files that contain personal...
by Alyssa Quander Riley
9 Sure-Fire Ways to Engage Your Remote Employees
A connected and thriving remote team is within your grasp.
by Margaux Morgante
AI in Customer Service: How to Enrich Your Customer Experience
Exceptional customer service is an absolute must today.
by Maryia Fokina
15 Best Free Database Software for Data Management in 2022
Whether you’re a marketer or software developer, you've probably heard of “database”.
by Keerthi Rangan
RFM Analysis: the Best-Kept Secret for B2B Product Sellers
Do you sell physical products to other businesses? Recency, frequency, and monetary value (RFM)...
by Jessica Heald
5 Mass Email Marketing Techniques You Need to Implement
Over the past few years, we've heard conflicting opinions about the success of mass email...
by Alex Souchoroukof
Best of SaaS: The Top Tech Companies in Los Angeles
City of stars - are you shining just for me?
by Alexandra Vazquez
AI Ethics Are a Concern. Learn How You Can Stay Ethical
Artificial intelligence (AI) is becoming ubiquitous in our everyday lives.
by Jaakko Pasanen
9 Free Landscape Design Software for Designers and Architects
Humans visualize things based on their imagination.
by Sagar Joshi
On-Page SEO: A Step-by-Step Guide to Optimizing Your Site
Over the years, on-page SEO practices, for the most part, have remained the same.
by Manick Bhan
Top 10 Free Presentation Software for 2022
Let me just go ahead and shaaaaare myyyy screeeeen…
by Alexandra Vazquez
Are QR Codes Safe? Best Practices to Ensure QR Code Security
Today's smartphone-centric world is becoming more familiar with QR codes.
by Arpith Arun
5 Easy Ways to Say Goodbye to Email Overwhelm and Burnout
We are in the midst of the Great Resignation, with employees leaving their jobs in record numbers.
by Thomas Yuan
Top 4 Free 3D Printing Software for 2022
There’s something to be said about seeing an idea or a design come to life.
by Mara Calvello
How to Build a Personal Brand You're Proud of
It’s always a great time to work on yourself.
by Mara Calvello
5 Ways Startups Can Harness AI and Kickstart Growth
Although technologies like artificial intelligence (AI) have been around for years, many businesses...
by Syeda Umama Rahman
CMO Insights: How to go from a Market Disruptor to a Category Leader
We recently had the pleasure of hosting our CMO Consult Webinar, where I was joined by Udi Ledergor...
by Amanda Malko
How to Choose a Metaverse for Company Events in 2022
Since Mark Zuckerberg first mentioned it, everyone has kept talking about the metaverse as a...
by Yuri Milyutin
Lost in the Grid: How to Rise Above the Noise on G2
At full capacity, Madison Square Garden can host more than 20,000 people in its arena.
by Brittany K. King
What Is GPS Tracking? How It Can Benefit Your Business
Keep right and take the exit toward your GPS guide.
by Alexandra Vazquez
EdTech: A New Way of Teaching and Learning That’s Here to Stay
Technology has transformed the way we interact, and EdTech is no exception.
by Ben Hamilton
What Is PR Measurement? How to Showcase Your PR Success
It’s time to rethink PR measurement.
by Greg Hakim
3 Ways CMOs Can Use Customer Voice to Build Brands
This was originally published in Adweek.
by Amanda Malko
Optimize Employee Experience to Attract and Retain Top Talent
A good organization provides employment, but a great organization provides employee experience.
by Neha Surana
The 4 Ps of Marketing: How to Apply Them to Your Business
Marketing a business goes beyond advertising.
by AbdulGaniy Shehu
Why Is Data-Driven Culture Important for a Consumer Business?
Due to the rapid digital transformation across all industries, an exploding quantity of data is...
by Forum Sheth
360º Page Speed Testing: How It Impacts Performance and SEO
You can test your page speed in many ways.
by Yoni Solomon
9 Common Sales Pipeline Mistakes Brands Must Avoid
A robust sales pipeline is at the heart of any fast-growing business.
by Yash Vardhan
Best of SaaS: The Top Tech Companies in New York
Ah, New York. The Capital of the World.
by Brittany K. King
The Cookieless Future: Why Are Cookies Going Away?
Since Google announced the elimination of third-party cookies and Apple announced changes that make...
by Hannah Stewart
How Business Messaging Can Improve Customer Experience
Consumer demand for personalized experiences is at an all-time high.
by Keerthi Rangan
10 Easy Steps to Set Up a VoIP Phone System
Cloud is more than just a buzzword of the decade.
by Meghan Brisson
Everything You Need to Know About Multi-Touch Attribution
With the average buying journey growing more complex, businesses turn to multi-touch attribution to...
by Jeremy Sacramento
15 Advanced Candidate Sourcing Techniques to Discover Talent
The shift to a candidate-driven market is the most extensive and significant development in...
by Preethi Varma
Ethics of Facial Recognition: Key Issues and Solutions
Facial recognition is considered one of the fascinating technological marvels.
by Katam Raju Gangarapu
What Is Federated Authentication? How It Improves Security
For many employees today, the workplace is no longer a fixed location.
by Amber Steel
Top 10 Free Animation Software for 2022
No matter your age, animation has somehow made its way into your heart. Today, anyone can create...
by Alexandra Vazquez
How to Automate the Consulting Process in 7 Steps
As a consultant, you want to stand out by providing every client with personalized advice at every...
by Stefan Debois
What Is Social Listening? How to Act on What You Hear
If you're in a creative business and have ever created content, you know how important it is. But...
by Slavica Grgic
What Is Inventory? From Raw Materials to Finished Goods
Once upon a time, there were goods so organized, so efficient, that it laid the foundation to...
by Alexandra Vazquez
What Is Digital Adoption? Why It Leads to Positive ROI
Imagine you’re tasked with implementing a complex new CRM tool designed to transform your company's...
by Jennifer Clark
3 Lessons Learned from Building Unicorns in Atlanta
Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...
by Godard Abel
5 Subscription Metrics You Need to Start Tracking
Subscription businesses are hotter than ever.
by Lea LeBlanc
Cross-Selling and Upselling: How They Differ Yet Work Together
When looking for new prospects, it's easy to forget about the customers already in your sales...
by Yash Chawlani
Your Local Marketing Guide: Reach Customers in Your Area
Marketing locally is very different from reaching a global audience.
