Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form...
LinkedIn, a social networking platform for professionals, is popular with people, especially those...
When John C. Maxwell said, “Change is inevitable. Growth is optional.” I'm convinced he was talking...
Corporate Performance Management (CPM)
I’ve always been fascinated by the power of data.
In a recent meeting with G2's Executive Advisory Board (EAB), our leadership team discussed...
Congratulations! You’ve done the hard part — your marketing efforts brought people to your website....
Managing business purchases might seem simple until invoices pile up, approvals get delayed,...
OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...
In the creative world, burnout isn't just a buzzword — it's an epidemic. A staggering 78% of...
Before I became an SEO content specialist, I studied civil engineering.
Google just made its biggest acquisition play yet. In a $32 billion all-cash transaction, the tech...
What is the possible reason that your customer marketing isn't yielding any significant wins? I...
I’m not a lawyer, but I know that running a law firm isn’t just about winning cases. It’s about...
My days were 36 hours when I was a part of a sales team.
Data loss, no matter the cause, is a threat to organizations. The 3-2-1 backup strategy helps you...
I never thought I’d need to send a fax in 2025.
I’ve been working in content marketing for several years now, experimenting with everything from...
The more time I’ve spent working alongside HR teams, the more I realize hiring is a lot like...
Technology has redefined business efficiency. Companies like Uber, GrubHub, and Amazon operate...
Building a memorable brand goes far beyond having a beautiful logo or a catchy slogan. It involves...
Cold email outreach isn’t for the faint of heart. It requires grit, fortitude, persistence, and...
Ever wonder why your teams struggle to innovate beyond their roadmap? They’re likely too busy...
A teacher crafting lesson plans.
As an e-commerce retailer, you’ve probably noticed a growing trend: shoppers drop off before...
With the increasing number of smartphone users, mobile marketing and advertising is growing at a...
Did you know why Netflix migrated from monolithic to microservices architecture? To scale.
We called it back in July 2024 — AI chatbots like OpenAI’s ChatGPT and Perplexity wouldn’t just...
Artificial intelligence (AI) is transforming industries globally, yet the construction sector —...
Let's be honest — corporate training has a pretty bad reputation. The words alone might conjure...
Last week, there were three major developments in the world of frontier AI labs. They all signal an...
As the community manager at G2, I’m always inspired by the insights shared by our vibrant community...
Imagine a growing business constantly extending free credit to customers but lacking the systems to...
Would you rather be addressed as “Hey there” or your name?
Accounting has never been my favorite subject.
I know writing can be hard. Or easy and fun. Or fun and hard.
I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...
Key performance indicators (KPIs) are the backbone of effective organizational performance...
I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...
I'll never forget that one pivotal conversation I had about listening. My friend sat across from...
Creating and driving organizational transformation can feel like driving on the opposite side of...
Launching a product isn’t just about the grand entrance. It’s about coordination, strategy, and...
People ask a lot of random questions.
Modern data integration solutions and analytics practices are rapidly evolving through automated...
Expanding into new markets represents both the greatest opportunity and the greatest challenge for...
This March, Austin, Texas, will once again host one of the biggest tech conferences, music...
Are you over the moon when your Uber ride arrives on time? Me too.
Remember HAL 9000 from "2001: A Space Odyssey"? The eerily calm, near-sentient robot? It was a...
Working remotely has completely reshaped how I experience events. Instead of packed conference...
I’ve spent the last three years writing about IT and cloud security, talking to DevOps teams, IT...
Something big is happening in the software world. The comfortable, predictable world of annual ...
If there’s one thing I’ve learned from researching cybersecurity tools, it’s this: every vendor...
Choosing the right HR software is tough enough, but figuring out the pricing? That’s a whole...
Working in tech is not for the faint of heart. It’s a tough and relentless industry due to its...
What if I told you that every time you drive by a billboard, you are an active participant in...
Ad networks allow marketers to get their brand in front of the right audience.
What if mastering artificial intelligence didn't require becoming a technical expert?
One of the most evident outcomes of COVID-19 was people going completely remote as an outcome of...
A directory service is like a control panel for all users, applications, and devices across your...
Live question-and-answer (Q&A) sessions have been a staple in town halls. Done right, they provide...
Conversations are the future of interfaces.
The scalability and innovation the Google Cloud platform (GCP) offers remain unmatched. As an IT...
Software update pop-ups always seem to appear at the worst possible time. I’ve lost count of how...
You’ve been hearing it for years: B2B buyers want the same personalized experience for business...
Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...
What if the cost of prediction decreased? Prediction, as you know, is not just seeing the present...
There have been times when I’ve spotted a halfway-through construction project that gets completed...
There are two types of people in this world: those who can sit down, focus, and absorb information...
A few years ago, I was put in charge of running an event for a small business. Our small team...
By day, I craft content strategies. By night, I dream of crafting beats.
Inbound, outbound, or a combination of both? This question stares at B2B growth marketers yet...
Forget everything you thought you knew about customer service. AI has changed the game entirely,...
The cybersecurity industry is in the midst of a crisis, a crisis that demands immediate action. It...
As a marketer, I’ve often found myself buried under manual workflows—sending follow-up emails,...
I can’t stand digital clutter.
I watched it happen in real-time.
Before opening a new outlet for your brand, you have to pay attention to the tangible outcomes and...
As a marketer, my primary focus has always been on executing creative strategies that drive...
.After three years of writing about cybersecurity, I’ve seen IT admins and business owners wrestle...
I joined G2 during the pandemic while working completely remotely, which made me realize just how...
A friend of mine works at a fintech company. One day, they received an unexpected audit request...
In the pre-single sign-on (SSO) era, I never conveniently browsed an application as I got stuck in...
Running a law firm is more than just court appearances and client consultations; it’s about...
There are two types of people in this world: those who see a blank spreadsheet and panic and those...
Hey, is the network acting weird for you, too?
Until we gain supernatural powers to reveal human identities, we run the risk of allowing...
I’ve never worked a day in construction. I’ve never pored over blueprints, managed subcontractors,...
Having led a nonprofit dedicated to sending sanitary pads to areas facing scarcity, I’ve personally...
When my friend opened his café, he was all about convenience. He wanted online menus, quick payment...
Facility management isn’t just about keeping the lights on; it’s a high-stakes juggling act. One...
I’ll be honest and admit right away that when AI tools like DALL-E and GPTs started popping up, I...
In my years writing about cybersecurity, I’ve learned one universal truth: no one wakes up excited...
On a scorching summer day, the office AC broke down. The maintenance team scrambled to find the...
I set out to build a website—something clean, professional, and modern. Nothing too fancy, just a...
After a successful discussion, what are your post-meeting habits? Do you run off to handle the next...
When security meets convenience, the stakes are high. With cyber threats on the rise, one-time...
With AI capabilities, cloud telephony has evolved beyond simple call routing to enabling more...
If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...
Placing orders on e-commerce websites has become too mainstream; every single shopping fanatic now...
The railway station in my city has been under construction since I moved 6 years ago. Whenever I...
I never wanted to be a coder.
Search engines have become smarter, faster, and more personalized for years, but at a cost: your...
My phone and I are inseparable.
Managing websites feels like running a never-ending marathon sometimes, doesn’t it?
Let’s be real—no one gets into marketing thinking about contracts. I sure didn’t. But after years...
When I first started freelancing before my full-time job, I thought the hardest part would be...
As a demand gen marketer, I know first-hand how difficult it can be to deliver on ambitious...
The AI landscape just got more interesting.
In today's digital landscape, the ability to edit PDF documents efficiently is crucial for...
In today's data-driven marketing landscape, a robust Customer Relationship Management (CRM) system...
Let's be honest. Not every business partnership clicks instantly. But when they do, they're a...
CFOs continue to raise eyebrows when CMOs assign budgets to influencer marketing. But why? ...
As a technical writer focused on cybersecurity tools, I have spent the past year gaining a deeper...
Look, I’m no web developer. I don’t mess with code or follow the latest JavaScript frameworks. But...
3D printing is awesome—until your software turns it into a nightmare.
Introduction to Audio Recording Software for Mac For Mac users passionate about creating music or...
Payment security is mission-critical for any company, especially now, when criminals and fraudsters...
Let’s face it — if you want to attract customers, you’ve got to be on Google. And when your...
In today's digital landscape, mastering word processing is essential for effective communication...
Whenever I am driving across the city, I always resort to voice recognition-based GPS navigation to...
*Sigh.* New year, same pressure. Generate more leads, more pipeline, and more revenue for our...
What is an ERP System? Understanding the Basics Enterprise Resource Planning (ERP) systems have...
For software companies, maintaining an authentic review strategy isn't just about collecting...
Having worked in various nonprofits for over four years, I’ve seen firsthand the complexities of...
I’ve always been fascinated by how the right visuals can turn complex information into something...
Before I swapped customer calls for catchy content, I never imagined I'd find myself deep in the...
What is CRM software and why is it essential for businesses? Customer relationship management...
Understanding artificial intelligence (AI) applications and their impact in 2025 Artificial...
What is CRM Software? Customer relationship management software serves as the cornerstone of...
Understanding the importance of strong passwords In today's digital landscape, strong passwords...
Working at G2 has made one thing abundantly clear to me: reviews are the backbone of smart...
Every time I sit down with my InfoSec team, one thing becomes clear: managing governance, risk, and...
Your website gets hit with a surge of traffic during a peak business hour. That's great, right?...
Managing inventory can be daunting. While I don’t run a warehouse or oversee stock levels myself,...
When I was a kid, passwords were a fun little game. I’d come up with something silly, like my...
As a civil engineering student, I had the opportunity to explore various branches of engineering,...
What is Computer-Assisted Translation? As someone who's been immersed in the software industry for...
I recently had the pleasure of attending one of the standout sessions at this year’s G2 Reach...
Diverse clients, case legalities and attorney manpower; there is a reason why your law firm makes...
As a content writer with over a decade of experience, I’ve spent countless hours perfecting my...
Today, I eagerly anticipated the launch of NVIDIA's next-gen GPUs, the RTX 5090 and RTX 5080. These...
My journey in digital marketing began at an e-commerce agency. I worked closely with clients...
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
When I first learned statistics in high school, it felt like piecing together a puzzle: manually...
"Where are all the good freelance jobs hiding?"
As a civil engineering student, I loved environmental sciences. We spent a lot of time outdoors,...
“Women can’t be in tech” — really?
Dynamic moves, crystal clear animation, and quirky audio resounding as characters move on the...
When I first set out to find the best contact center software, I wasn’t coming at it as someone who...
Data is the lifeblood of modern decision-making, but let’s face it—extracting meaningful...
As someone who’s walked the tightrope of being both a freelancer and has managed freelancers and...
When I first started collaborating across departments, I thought I had a decent grasp of who did...
We presume writing and compiling software programs is easy. But it's not.
It all started when I noticed the constant ringing of the phone at our family business. There were...
Look, I’ll be honest—channel partnerships aren’t really my day-to-day jam. I’m a marketer through...
Managing a gym isn't just about ensuring the weights are correctly racked or that classes start on...
When Disney’s Toy Story debuted in 1995, it was the first movie I watched that was 3D. Now,...
Every employer wants to have their finger on the pulse of their workforce.
Both as an employee and a people person, I'd say happy employees lead to increased productivity...
I’ve always been a note-taker. Whether it’s a quick grocery list, a random idea I don’t want to...
I recently celebrated my second anniversary at G2, and it got me thinking back to my first few days...
I’ll admit it: I’m not a hardcore command-line junkie.
As a marketer, I’ve relied on email marketing tools to boost customer engagement for as long as I...
Managing properties is tough. I get it.
Keeping track of expenses is a headache.
As a digital marketer, I find email marketing to be one of the trickiest but most rewarding and...
Managing hotel operations is no small feat—coordinating bookings, guest requests, staff schedules,...
Growing up in the early 2000s, cartoons left a big impression on me. Amidst my daily routine of...
Back at one of my earlier jobs, our team was thrown into managing customer support for a growing...
In 2019, there were only 21 products in the AI Writing Assistant market.
Creating a presentation can swing from exhilarating to downright stressful, right? From my school...
The constant flood of messages from different teams, clients, and projects was overwhelming....
When I entered the corporate industry five years ago, I used to access the web via a local area...
In a compelling session at G2 Reach, visionary marketing legend Seth Godin delivered a masterclass...
We all know that B2B buyers rely heavily on peer reviews and marketplace insights to inform their...
As a marketer, surveys are a core part of what I do.
Most B2B marketers think buyers are rational first and emotional later. They are wrong.
It all started with a single, painfully awkward meeting.
Let's get real for a minute. Searching for jobs can be a real drag, right? I’ve been exactly where...
Today, everything from family photos to essential work documents lives on our devices, and having a...
When I first stepped into Sam Esparza’s sound design class at Scottsdale Community College, I had...
I came across digital signage at my home airport some years ago.
In college, I used to think creating something meaningful in tech required superhero-level...
Running a restaurant involves managing numerous moving parts—staff schedules, inventory, customer...
Everyone has heard the adage, “Time is money.” In today’s digital world, there are more...
AI companies went all guns blazing into December 2024. The new year brings strong signals of...
Today, it seems every business is competing to win the “AI race.” But what does that mean exactly?...
If people can’t trust you, then what’s the point?
I live and breathe emails.
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
Let's face it; payroll isn't the most glamorous part of running a business.
The constant juggling of work tasks, personal events, and last-minute changes often left me feeling...
Like most folks, I fell into my browser choice more out of habit than actual decision. I used Edge...
My life took a cinematic turn in 2013.
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
Random cold calling can often feel like fishing in the Dead Sea — no bites and no wins. The problem...
If you’ve ever faced the dreaded task of retracing your steps to find that one article you swore...