12 Most Common Phishing Attacks With Examples
From fake password resets to convincing emails impersonating the CEO, phishing attacks have become...
by Yashwathy Marudhachalam
6 Best Media Monitoring Software (My 2025 Review)
If you’re still relying on Google Alerts, manual searches, or disconnected spreadsheets to monitor...
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by Tanuja Bahirat
Shadow AI in CX: Data-Driven Insights and How Leaders Should Respond
Shadow AI may be a hot topic, but it’s hardly a new phenomenon. As an IT executive for...
by Craig Flower
5 Ways Software Companies Can Win in the Age of AI
The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how...
by Godard Abel
Selling Smarter, Not Harder: What G2 Top Sellers Do Differently
Sell smart, win more. This is the approach high-performing B2B sales professionals embrace to stay...
by Julie Jung
I Evaluated G2’s 9 Best Sales Training and Onboarding Software
“Congrats on joining the sales team! Here’s a 94-slide deck and a link to some old Gong calls. Good...
by Harshita Tewari
6 Best Mobile Marketing Software: My Review for 2025
Choosing mobile marketing software isn’t just about finding a tool that works; it’s about finding...
by Tanuja Bahirat
6 Best Customer Service Automation Software in 2025: My Take
Have you ever felt understaffed or resource inefficient when a huge influx of customer queries...
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by Shreya Mattoo
My Review of 2025’s Best Multi-Country Payroll Software
I’ve lost count of how many times I’ve read stories from HR teams, finance managers, and founders...
by Soundarya Jayaraman
The 5 Best EDI Software I’d Recommend to Any Team
If you’re a small to mid-sized business selling into big-box retailers or major partners, you...
by Soundarya Jayaraman
Proof, Not Pitches: UGC is Reshaping B2B Buyer Behavior
Let’s be honest: B2B marketing is facing a trust crisis. Our ebooks and webinars are now met with...
by Sidharth Yadav
Ethics of Facial Recognition: Key Issues and Solutions
You unlock your phone using Face ID. A traffic cop identifies a suspect with real-time surveillance...
by Katam Raju Gangarapu
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8 Best Experience Management Software: My Picks for 2025
You can have detailed surveys, NPS tools, and a CRM packed with account insights, but if you don’t...
by Tanuja Bahirat
I Tried GitHub Copilot vs. ChatGPT for Coding: What I Learned
GitHub Copilot vs. ChatGPT choosing between them is like picking a travel guide vs. a GPS — both...
by Yashwathy Marudhachalam
My 6 Best Environmental Health and Safety Software Picks
You know how it goes. One incident, one rushed report, and suddenly a minor oversight becomes a...
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by Devyani Mehta
Social Media Network Volatility Is Constant — Brands Must Keep Up
The social media landscape is increasingly fragmented, a result of both regulatory changes and...
by Layla Revis
6 Best Managed File Transfer Software I Use For Data Sharing
You already know the stakes: a misrouted file, a missed transfer, or a permissions slip-up can...
by Devyani Mehta
Internal vs. External Communication: Key Differences Explained
Businesses thrive on solid communication.
by Soundarya Jayaraman
Is Your DNS SPF Record Costing You Email ROI? Act Now
Email is still the backbone of business communication, but it’s also the most targeted channel for...
by Washija Kazim
I Tested Gemini vs. ChatGPT and Found the Clear Winner
You know you’re living in the future when choosing your AI sidekick feels more like deciding...
by Soundarya Jayaraman
Prompt Injection: Can a Simple Prompt Hack Your LLM?
As large language models (LLMs) become embedded in enterprise applications, from virtual assistants...
by Washija Kazim
What Is Incentive Marketing? 6 Proven Tactics to Drive Loyalty
You’ve optimized your landing pages, fine-tuned your email flows, and tested your ad creative, yet...
by Sam O'Brien
How to Work Online: 25 Jobs You Can Do From Anywhere
The way we work is changing rapidly. According to Upwork’s Future Workforce Report, 22% of the U.S....
by Tanuja Bahirat
What Is Cached Data? Should You Keep It or Clear It?
Ever notice how a website or app feels way faster the second time you open it?
by Harshita Tewari
I Evaluated the 8 Best Background Check Software for Reliable Hiring
Most companies have background check software these days. It’s standard. But just because it’s in...
by Devyani Mehta
What Is Pecking Order Theory? How Companies Choose Capital
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Why the Windsurf Deal Signals a New Era in AI: It’s All About the Talent Now
People will always be the next big thing.
by Tim Sanders
I Evaluated the Best Generative AI Infrastructure in 2025 With G2 Reviews
B2B companies are always on the lookout to optimize their hardware architecture to support the...
by Shreya Mattoo
My Top Picks: 6 CPaaS Solutions for App Developers in 2025
App developers like you must move smart today to meet customers’ expectations of instant, seamless...
by Sudipto Paul
Is EfficientNet Right for Your Enterprise AI Strategy?
In large-scale machine learning pipelines, accuracy gains often come at the expense of operational...
by Washija Kazim
Backwards Compatibility in Tech: Definition, Uses, and Benefits
Ever bought a new phone, plugged in an old charger, and it just worked? That’s backwards...
by Samudyata Bhat
Drop Servicing in 2025: How to Start and Scale Successfully
If you’re serious about building a profitable online business that doesn’t require managing...
by Tanuja Bahirat
164 Best Icebreaker Questions for Team-Building
“Tell me something interesting about yourself.”
by Soundarya Jayaraman
Top 10 Website Marketing Strategies That Work in 2025
Your website is live. Your product is solid. But the traffic? Crickets.
by Soundarya Jayaraman
What Is Failover Clustering? How Does It Work + Solutions
Companies that need online transactions cannot afford server breakdowns. As a result, these...
by Devyani Mehta
Is Database Sharding Right for Your Stack? Know the Tradeoff
There’s a stage in every system’s growth where traditional database architecture stops working....
by Washija Kazim
Enterprise Resource Planning (ERP)
How to Handle NetSuite Data Migration Successfully
Your IT management team is excited about transitioning from legacy systems to NetSuite ERP, and for...
by Sagar Joshi
How to Write an Influencer Contract That Protects Your Brand
Influencer marketing isn’t just about shoutouts and hashtags anymore; it’s become a structured,...
by Devyani Mehta
14 Experts on the State of Email Marketing in the Age of AI and Owned Media
What do Tom Hanks's Captain Sullenberger, Sarah Connor, Mad Max, and email marketing all have in...
by Kamaljeet Kalsi
Browser War: 30 Years of Wins and Losses in Chrome’s Shadow
OpenAI and Perplexity announced their upcoming AI-powered browsers in July 2025. This announcement...
by Sudipto Paul
What Is OTT Advertising? A Marketer’s Guide for 2025
You know what’s harder than skipping ads on streaming platforms? Reaching your audience without...
by Soundarya Jayaraman
Corporate Counsel: Why You Need a Team of In-House Lawyers
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
Is NovelAI Image Generation Right for Your Workflow? See How
AI-generated art is no longer a novelty; it’s a production tool. For content marketers,...
by Washija Kazim
The Modern ICS Playbook: Secure, Optimize, and Scale Smarter
Industrial control systems (ICS) are the backbone of large-scale production, distribution, and...
by Washija Kazim
Independent Contractor Rights Every Freelancer Must Know
If you’ve ever chased a late invoice or wondered whether a client can tell you to work 9-to-5,...
by Tanuja Bahirat
Business Size Matters: Classifications and Impact
If you're evaluating business services providers, applying for government contracts, or scaling...
by Tanuja Bahirat
27 Top Blockchain Applications and Use Cases in 2025
When you hear “blockchain,” you might instantly think of Bitcoin or other cryptocurrencies. But...
by Washija Kazim
12 Ways to Foster Accountability in the Workplace (+Examples)
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
How to Stop a DDoS Attack and Protect Your Network
A DDoS attack doesn’t knock. It crashes through the front door.
by Tim Keary
Chatbot Usage Statistics: Insights From Different Functions
Chatbots aren’t just automating support tickets anymore; they’re qualifying sales leads,...
by Sagar Joshi
AI Maturity Model: How to Assess and Scale
As AI grows quickly, business leaders now have to move from just trying it out to making it a key...
by Sudipto Paul
Decentralized Finance in 2025: Know the Risks and Rewards
Traditional finance is built around institutions that control access, custody, and participation....
by Washija Kazim
Can Your Security Policy Survive a Cyber Attack? Start Here
Security breaches don’t discriminate. They can target any organization, from burgeoning startups to...
by Washija Kazim
How to Get Featured in AI Overviews (Based on Data)
AI Overviews have thrown marketers into a tough spot. On one side, Sundar Pichai, Google’s Chief...
by Sidharth Yadav
6 Top MDR Providers That Impressed Me Most in 2025
Ever feel like every MDR provider is promising “round-the-clock protection” but no one tells you...
by Soundarya Jayaraman
I Evaluated G2's 7 Best Conversation Intelligence Software
You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...
by Harshita Tewari
Causal Language Modeling: What the Demos Don’t Tell You
Causal language models (CLMs) are the backbone of real-world AI systems driving business-critical...
by Sudipto Paul
9 Best Sales Performance Management Software (2025 Edition)
Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...
by Harshita Tewari
CRM Analytics: Turn Customer Data into Actionable Insights
Every meaningful business outcome starts with one thing: understanding your customers better. W...
by Guy Rubin
How to Become a Brand Manager: Skills, Salary & Tools
If you’ve ever looked at a brand like Nike or Adidas and thought, “I want to be the one shaping...
by Devyani Mehta
What Is Quora? A Complete Guide to the Q&A Platform
People ask a lot of random questions.
by Mary Clare Novak
Image Translation: How to Choose the Right Tool for ROI
Organizations at the mid-to-high stages of AI maturity are no longer asking what AI can do, they’re...
by Sudipto Paul
Customer Interactions Explained: Framework and Tools for 2025
Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...
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by Aayushi Sanghavi
How Marketing Information Management Helps Your Business
Software is eating the world – and with that comes a lot of data.
by Devyani Mehta
7 Best EOR Platforms for Software Companies in 2025
Global hiring sounds exciting.But there’s a catch: figuring out local labor laws, tax compliance,...
by Sudipto Paul
7 Most Reliable DSPs for Advertising Agencies in 2025
Programmatic buying is changing fast. Media agencies are navigating fragmented identity, surging...
by Sudipto Paul
Is Your Mask R-Cnn Ready for Production? Here’s How to Tell
Many teams push Mask R-CNN into production too early, only to watch it break under real-world...
by Washija Kazim
From Bitcoin to Altcoins: All Types of Cryptocurrencies Explained
I’ll admit it. When I first started looking into cryptocurrency, I thought it was just Bitcoin and...
by Alyssa Towns
How to Write an Effective Email to Recruiter (+Sample)
If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...
by Derek Doeing
Green Marketing in 2025: Strategy, Benefits, and Best Practices
Green isn’t a trend. It’s a test. And right now, your customers are watching to see if your brand...
by Lesley Vos
Want Control Without Overhead? Try a Colocation Data Center
Managing mission-critical workloads, ensuring regulatory compliance, and reducing IT overhead —...
by Sudipto Paul
I Evaluated 7 Best iPaaS Software in 2025: Top Winners
As a marketer, I work extensively with multiple cloud-native applications, and my workflow often...
by Shreya Mattoo
What Is a Message Broker? Definition, Benefits, and Use Cases
Developers and architects spend their days juggling live deployments, debugging integrations, and...
by Keerthi Rangan
What Is Database Marketing? Types, Examples & Strategies
Have you ever spent hours crafting the perfect campaign only to see it fall flat?
by Lauren Pope
What Makes a Contract Null and Void? These Mistakes Do.
A contract isn’t valid just because both parties agreed to it.
by Mary Clare Novak
What Is Brand Extension? Strategies, Types & Examples
When you're tasked with launching a new product, brand equity is your secret weapon. Whether you're...
by Shreya Mattoo
5 Best RMM Software Picks I’d Hand to MSPs and IT teams
I’ve seen post after post from sysadmins, solo IT pros, and managed service providers (MSPs) asking...
by Soundarya Jayaraman
How to Increase Brand Exposure Without a Massive Ad Budget
Brand exposure is one of the most critical yet often underleveraged drivers of marketing success...
by Devyani Mehta
Trade Shows in 2025: Why They Still Matter for Your Business
Digital marketing is noisy. Algorithms change weekly. And good leads? They’re getting harder and...
by Holly Landis
How to Write a Contract: Templates, Tips, and Mistakes to Avoid
In simple terms, a contract is a promise (but one that can carry serious legal weight).
by Mary Clare Novak
What Is Database Security? Key Threats and Best Practices
Here’s a number that should make every IT leader sit up straight: the average cost of a data breach...
by Holly Landis
7 Best Employee Intranet Tools I Evaluated Using G2 Data
With the rapid transformation of the corporate industry over the past years, businesses are still...
by Shreya Mattoo
Passwordless Authentication: Secure Access Without Passwords
Passwordless authentication isn’t just a futuristic idea anymore; it’s becoming essential for...
by Shimrit Tzur-David
How to Build a Workforce Planning Strategy That Works
Your business is evolving fast, but is your team built for what’s coming next?
by Harshita Tewari
How to Become an Editor: 7 Steps to Launch Your Editing Career
Thinking about getting into the editing industry but have no idea how one gets into the field in...
by Tanuja Bahirat
Top Line vs. Bottom Line: How to Make Smarter Business Decisions
Let’s talk financials — specifically, the two numbers every business owner, investor, and CFO keeps...
by Mary Hart
What Is Ghostwriting? How to Become a Ghostwriter in 2025
If you've ever read a compelling article or book by a public figure and thought, “This is...
by Shreya Mattoo
What No One Tells You About a Convolutional Neural Network
For teams building next-generation products in image and video recognition, from autonomous systems...
by Sudipto Paul
What Is Google MUM? How It Impacted SEO and Content
If you're in SEO, you've probably felt like Google changes the rules just when you’ve figured them...
by Shreya Mattoo
What Is Mass Marketing? How It Works and Why It Matters
Ever wonder why some brands feel everywhere, from your morning news feed to the billboard you pass...
by Soundarya Jayaraman
14 Common Benefits of Real Estate Agents During Apartment Hunting
Not every "for-rent" is a "homecoming."
by Harshita Tewari
K-Nearest Neighbor (KNN) Algorithm: Use Cases and Tips
You don’t need to be an ML expert to forecast effectively. With K-nearest neighbor (KNN), you can...
by Amal Joby
What Is Unified Communications? Key Benefits and Use Cases
Today’s teams are more connected.
by Sam O'Brien
What Is Brand Activation? Strategy, Examples & ROI Explained
“Great products don’t sell themselves — great branding makes people want to know more the moment...
by Michael Brenner
10 Biggest IT Outages in History: Who Pulled the Plug?
Modern business continuity hinges on the reliability of technology.
by Sagar Joshi
How to Master Organic Marketing: Strategy and Metrics
Struggling to grow your brand without burning through your ad budget? Organic marketing might be...
by Dean Chester
What Does a Cost Estimator Do? Role, Skills, and Pay (2025)
Got an eye for numbers and love the idea of planning projects from the ground up? Then imagine...
by Holly Landis
How Does Investment Banking Work? A Simple Starter Guide
Far from the dramatized portrayals in popular media, investment banking operates at the core of...
by Holly Landis
10 Types of Graphic Design, Examples, and Career Options
In school, you'll often learn that graphic design is all about making things look pretty.
by Kai Tomboc
The History of Social Media: From ARPANET to TikTok
Today, when you want to connect with a friend, family member, colleague, or even a customer, it’s...
by Alyssa Towns
C Drive Full in Windows? Here’s How to Clear Space Safely
That moment when your computer hits you with a “C drive full” warning? It always seems to happen...
by Cedric Grantham
What Is Cross-Promotion? 11 Ideas To Boost Your Campaign
Picture this — you’re running a small business with big ambitions but not much extra cash to throw...
by Erin Keefe
Data Center Operations: What High-Performing Teams Get Right
Data center operations are today about building strategic resilience across increasingly complex,...
by Sudipto Paul
I Compared 20+ Tools to Find 6 Best Analytics Platforms
If you’ve ever tried picking an analytics platform, you know it’s not as simple as finding “the...
by Soundarya Jayaraman
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The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]
There's a quiet revolution happening in the digital world, and it's being led by people with...
by Tanushree Verma
I Evaluated G2's 7 Best Security Awareness Training Software
You can patch a system in minutes, but patching human behavior? That takes work.
by Harshita Tewari
5 Best Customer Communications Management Software I Like
I’ve spoken with enough CX leaders, marketers, and ops folks to know one thing: managing customer...
by Soundarya Jayaraman
AI Is Stealing Your SEO Traffic: Here's How to Fix It
The era of rinse-and-repeat SEO is over.
by Alexandra Vazquez
How Do AI Detectors Work: Cracking the Code on AI Content
When everything’s generated, how do you spot the genuine?
by Holly Landis
22 Out-of-Office Message Templates (+How to Write One)
Ever wish you could disappear from your inbox without feeling guilty about it?
by Soundarya Jayaraman
What Is Project Planning? Steps, Tools, and Best Practices
Ever feel like your projects start with excitement but end in chaos? You're not alone. Whether...
by Kausikram Krishnasayee
How to Tell if Something Is Written by AI: Try These Tips
How do you know if what you're reading was written by a person or a machine?
by Alyssa Towns
How to Convert AI Text to Image: A Beginner’s Guide
As more businesses adopt AI for creative automation and production efficiency, one of the standout...
by Alyssa Towns
Is Inventory a Current Asset? Full Breakdown and Examples
If you’ve ever looked at your balance sheet and wondered, “Is inventory really a current asset?”...
by Devin Pickell
What Is Asynchronous Communication? Pros, Cons, and Tools
Finding effective ways to communicate can be a real challenge, especially when teams span cities,...
by Holly Landis
Internet Usage Statistics: An Overview of How We Got Online
Tracking internet usage is more than just counting users. It’s about understanding how digital...
by Sagar Joshi
Brand Is Getting A “Rebrand” — Thank You, AI!
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
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The Anti-Viral Approach: Building Sustainable B2B Content with Devin Reed [+Video]
Imagine your latest LinkedIn post just hit 50,000 likes. The notifications are buzzing, and you're...
by Tanushree Verma
How AI Overviews Are Quietly Rewriting the Rules of Search
“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO...
by Sidharth Yadav
Gemini vs. Copilot: Which AI Assistant Delivers?
I never planned to run a head-to-head test between Gemini and Copilot. I just wanted to get my work...
by Tanuja Bahirat
What Is Ordinal Data? Definition, Examples, and Business Uses
Tracking and interpreting customer data starts with understanding how to categorize it using ...
by Alex Birkett
What Is Escrow? Types, Benefits and Best Practices
Buying a home isn't just a financial decision; it’s a major life milestone.
by Shreya Mattoo
What Is Network Topology? Types, Diagrams, and Benefits
Think of a city’s transportation system; Roads, highways, and train lines working together to keep...
by Samudyata Bhat
Direct Deposit Explained: How It Works, Benefits, and Setup
Nobody enjoys standing in line at the bank with a paper check in hand, just to access their...
by Mara Calvello
What Is DevOps in Software Development? Key Concepts
With more and more businesses employing rapid application development (RAD) workflows, switching to...
by Holly Landis
What Is Network Marketing? Meaning, Types, and History
Do you remember those Tupperware and Pampered Chef parties your mom would host when you were...
by Derek Doeing
What Is Omnichannel Marketing? Definition, Benefits, and Tools
Ever added something to your Amazon cart on your phone, then finished the purchase on your laptop...
by Alyssa Towns
What Is Mediation? How It Works and Why It Matters
Imagine finalizing a pivotal business deal and the paperwork slips through the cracks. You’re...
by Mary Clare Novak
Best Employee Communications Software: My Top 5 Picks
“Communication at our workplace is timely, accurate, and open,” said no one ever.That gap between...
by Soundarya Jayaraman
7 Best Product Analytics Software in 2025: My Review
B2B business owners rely not just on audience insights, but also on the response of customers or...
by Shreya Mattoo
What CMOs Are Doubling Down On Now (And Why You Should, Too)
At G2, our Executive Advisory Board (EAB) plays a crucial role in shaping our go-to-market...
by Sydney Sloan
I Evaluated Best PIM Software in 2025: 7 Winners
If you're in sales or marketing, you’ve probably lived through the chaos of a product description...
by Shreya Mattoo
How G2 Remains Committed to Authentic Reviews in an Age of AI
It’s clear that AI is here to stay, with many of us (myself included) using AI to help us increase...
by Marty Duffy
What Happens When Employees Become Your Biggest Brand Ambassadors?
Remember when the biggest PR crisis was a typo in a press release? Those days feel charmingly...
by Tanushree Verma
I Found the Best Digital Experience Platforms (DXP) for 2025
As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at...
by Harshita Tewari
Identity Theft Statistics: Key Data Points to Know in 2025
Imagine waking up to find your corporate network compromised, not by brute force but by a...
by Sagar Joshi
14 Largest IPOs In History That Made Global Headlines
Some companies didn’t just ring the bell; they set off fireworks when they went for their initial...
by Sagar Joshi
6 Dropbox Alternatives I Now Use Instead of Cloud Apps
When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...
by Sagar Joshi
6 Adobe Illustrator Alternatives I Tried and Loved (and Why)
Adobe Illustrator was created in 1987, originally launched for Microsoft Windows personal...
by Sagar Joshi
Best Digital Asset Management Software for 2025 | Expert Reviews & Comparison
Managing a growing pile of images, videos, documents, and other digital content can quickly become...
by Soundarya Jayaraman
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Why No One’s Replying to Your Sales Emails: DemandJen's Outreach Tips [+ Video]
Most sales outreach fails. Not because reps aren’t trying hard enough, but because they’re saying...
by Alexandra Vazquez
My 8 Picks for the Best Workforce Management Software
I’ve never had to build a shift schedule, approve PTO, or chase someone down because they forgot to...
by Harshita Tewari
I Evaluated 9 Best Expense Management Software, Go Try Them
Keeping track of expenses is a headache.
by Sudipto Paul
I Reviewed G2's 11 Best Accounting Software: Results Inside
Accounting has never been my favorite subject.
by Sudipto Paul
Low-Code Development Platforms
I Evaluated the 6 Best Low Code Development Platforms
When I first heard about low-code development, I assumed it was just another buzzword, something...
by Tanuja Bahirat
File Chaos? I Tested Best Cloud Content Collaboration Software
I can’t stand digital clutter.
by Washija Kazim
I Tested the 8 Best Password Managers: Here’s My Take
When I was a kid, passwords were a fun little game. I’d come up with something silly, like my...
by Devyani Mehta
7 Best Free AI Chatbots I’ve Tried (and Loved!) for 2025
I have been following some of the best AI chatbots space ever since ChatGPT made a stunning debut...
by Soundarya Jayaraman
From Yahoo to eBay: 24 Biggest Data Breaches in History
Not all identities are stolen in the dark. Some slip through the cracks, unnoticed until it's too...
by Tanuja Bahirat
Sell Smarter: 10 Best Sales Intelligence Software I Recommend
Early in my career, I worked with a small D2C company with a great product and a motivated team....
by Devyani Mehta
Hiring Made Easy: I Evaluated and Reviewed the 8 Best ATS (2025)
The more time I’ve spent working alongside HR teams, the more I realize hiring is a lot like...
by Harshita Tewari
I Tested 8 Best Help Desk Software: Here’s What Works
Back at one of my earlier jobs, our team was thrown into managing customer support for a growing...
by Sudipto Paul
HR Software Pricing: What G2 Data Shows in 2025
Choosing the right HR software is tough enough, but figuring out the pricing? That’s a whole...
by Sudipto Paul
5 Best Virtual Event Platforms That Made Hosting Easy for Me
Working remotely has completely reshaped how I experience events. Instead of packed conference...
by Harshita Tewari
I Tested G2's 10 Best Marketing Automation Tools: My Review
As a marketer, I’ve often found myself buried under manual workflows—sending follow-up emails,...
by Devyani Mehta
5 Best PRM Software I Recommend for 2025
Look, I’ll be honest: channel partnerships aren’t really my day-to-day jam. I’m a marketer through...
by Soundarya Jayaraman
10 Best Free SEO Tools I Reviewed (and Loved) Testing in 2025
As a content marketer, I’ve spent countless hours with SEO software to drive meaningful traffic,...
by Washija Kazim
Perplexity vs Google Gemini: My Real-World Take
Whether browsing for a new recipe or putting together a presentation deck for work, we utilize AI...
by Shreya Mattoo
A Is for Action, Not Just Agentic: My Takeaways From the Salesforce Connections Keynote
When it comes to AI-powered marketing, we are watching the future unfold in real time.
by Victoria Blackwell
Tried, Tested, Ranked: 5 Best Knowledge Base Software I Found
"Wait, didn’t we already document that?" If I had a dollar for every time I’ve heard or said that,...
by Soundarya Jayaraman
I Put Grok vs ChatGPT Head to Head and One Stood Out
I didn’t think I needed yet another AI chatbot until Grok popped up on my Twitter, ahem, X feed,...
by Soundarya Jayaraman
How Enterprise Web Scraping at Scale Gives You a Competitive Edge
Ever feel like you're flying blind in a competitive market? If you're not keeping track of what...
by Bhagyashree Sanzgiri
From Chaos to Control: Asset Avalanche vs. DAM Systems
When it comes to the art and magic of branding, few do it better than Disney.
by Digge Zetterberg Odh
Modernizing Legacy Systems: How AI is Transforming Enterprise Operations
Are outdated systems slowing down your business operations?
by Michael Georgiou
I Help Teams Clean CRM Data for AI. These 5 Steps Make the Biggest Impact
In part one of this series, we established an uncomfortable truth: most CRM systems contain data...
by Dorian Sabitov
I’ve Seen AI Initiatives Fail for One Simple Reason: Bad CRM Data
Your AI strategy is built on quicksand. Yes, yours.
by Dorian Sabitov
Make vs. Zapier: I Dragged and Zapped Until One Won Me Over
If you’re looking to build no-code or low-code automation, you may have stumbled upon Make and...
by Sagar Joshi
Copilot vs. ChatGPT: I Found My Ultimate AI Sidekick
You hear it everywhere, right? Everyone’s pitting AI tools against each other. It’s a new showdown...
by Harshita Tewari
The Best Lead Intelligence Software? I’ve Got 7 Picks
I don’t pull lead lists, but I know when they’re broken.
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9 Best Customer Success Software I'd Pick to Stop Churn
Ever watched a high-potential customer slip away without warning? I have—and even from the outside...
by Soundarya Jayaraman
My Honest Take on 7 Best Session Replay Software
If you've ever stared at a high bounce rate and thought, what happened here? Same.
by Tanuja Bahirat
Dial Smarter With My 7 Best Auto Dialer Software Picks
If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...
by Harshita Tewari
What Is iPaaS? 5 Best Tools to Connect Business Apps
In the corporate world, cloud computing and adoption are a strategy that many have adopted.
by Dibyani Das
10 Best Sales Engagement Software I Tested for Closing Faster
My days were 36 hours when I was a part of a sales team.
by Shreya Mattoo
I Tested The 10 Best Attribution Software: Hits And Misses
A few years ago, I was put in charge of running an event for a small business. Our small team...
by Devyani Mehta
How to Create an Effective Product-led SaaS Pricing Strategy
Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.
by Bryan Belanger
85+ Ransomware Statistics Shaping 2025 Security Trends
The last decade has seen a steep increase in the occurrence of ransomware in healthcare, medicine,...
by Shreya Mattoo
50+ QR Code Statistics to Boost Customer Engagement
Back in 2020, QR Codes made a dramatic comeback.
by Shruti Nair
9 Best Generative AI Tools I Use: Which One Leads Today?
I’ll be honest and admit right away that when AI tools like DALL-E and GPTs started popping up, I...
by Soundarya Jayaraman
What’s The Growth Rate of Mobile Marketing? Statistics for 2025
With the increasing number of smartphone users, mobile marketing and advertising are growing at a...
by Sagar Joshi
I Tested G2’s 8 Best Contact Center Software For 2025
When I first set out to find the best contact center software, I wasn’t coming at it as someone who...
by Tanuja Bahirat
31 Latest Generative AI Infrastructure Statistics in 2025
Generative artificial intelligence (AI) infrastructures make it easier to develop and deploy...
by Sagar Joshi
40 Most Popular AI Tools Right Now: 2025 Edition
I couldn’t open Reddit, check Slack, or scroll through Twitter without someone dropping a link to ...
by Harshita Tewari
Top 10 Search Engines in 2025 That Go Beyond Google
Like most people, I used to Google everything without thinking twice.
by Soundarya Jayaraman
Reputation Is the Growth Lever Most Marketers Ignore at Their Peril
Marketers obsess over performance metrics, yet they routinely overlook one of their most powerful...
by Liz Carter
Demo Automation: Give Your Buyers What They Really Want
You’ve heard it for years: B2B buyers want the same personalized experience for business purchases...
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by James Kaikis
What Is CPQ? How It Helps Businesses Sell Smarter
Every sales rep knows that their work with customers is never really over. Even after they agree to...
by Mary Clare Novak
Is Your Brand Invisible to AI? The New Rules for B2B Marketing
AI is no longer just helping B2B buyers; it’s making decisions for them.
by Alexandra Vazquez
5 Best Online Community Management Software I’d Recommend
I used to think building a community just meant “posting consistently” and praying someone...
by Soundarya Jayaraman
Global AI Adoption Statistics: A Review from 2017 to 2025
The speed with which AI entered our lives is phenomenal.
by Sagar Joshi
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45% Response Rates: What Clay Knows That You Don't [+ Video]
Your marketing strategy may be stuck in 2025.
by Tanushree Verma
Salesforce's $8B Bet on Informatica Signals the Dawn of Reliable AI Agents
Today's blockbuster announcement — Salesforce acquiring Informatica for $8 billion — is a...
by Tim Sanders
Thriving Without Cookies: Ad Targeting That Works
Digital advertising run through ad networks and exchanges traditionally relied on third-party...
by Sagar Joshi
Applied LSTM: Use Cases, Types, and Challenges
Imagine asking Siri or Google Assistant to set a reminder for tomorrow.
by Sagar Joshi
Using AWS: A Beginner’s Guide to Getting It Right
Managing data can be daunting for businesses.
by Ichita Joshi
No AI Rules? These 4 Companies Are Writing the Book Themselves
At the Paris AI Action Summit in February, cracks around AI governance surfaced for the first time...
by Sidharth Yadav
My 6 Picks for the Best Talent Assessment Tools in 2025
Hiring the right people is tough. It's even tougher when you're relying on gut feel and a resume ...
by Tanuja Bahirat
The 7 Best Virtual Data Room Software: My Top Picks
High-performing teams don’t leave due diligence to chance.
by Devyani Mehta
Product Marketing in 2025: Break Through the Noise (Or Get Drowned Out)
Every brand has a story to tell.
