The AI landscape is a lot like a New York minute — fast and relentless. Marketing and MarTech...
Black Friday might dominate the headlines, but savvy software buyers know the real deal—Cyber...
Each fall, I look forward to what I call my “World Tour” in the EMEA and APAC regions, where I get...
As technology advances, most developers tend to specialize and stick to a specific area. Front-end...
Google’s AI Overviews are changing the average user’s search experience.
Do you know where the bottlenecks are in your business?
We’ve all seen the trope on a crime TV show — a detective reviews a grainy image of a suspect and...
Think about the last time you failed at work. What are the chances you could have avoided that...
Are you offering enough to keep your employees engaged?
Have you ever wondered what makes a contract legally binding?
The talent market is a competitive place.
Our attention spans are dwindling, and information overload is the norm.
Wondering how some brands get that sleek, informative box on the right side of Google search...
When it comes to managing a business, achieving compliance is often one of the trickiest...
In today's digital-first era, marketing has undergone a seismic shift, with social media and...
Migrating to the cloud can seem daunting. But with the right strategy, any business can achieve it...
Can you sell AI products without mentioning AI?
Let’s face it: the digital content space is as crowded as ever.
Do you bear the brunt of losses and receive bitter and cold looks when the performance graph goes...
Have you ever noticed a declining trend in your landing page visits? Or an increase in product...
Planning an event can be thrilling, but managing the budget can quickly become complicated for any...
Effective SaaS optimization has remained a distant dream for B2B industry.
If you’ve ever spent time fundraising, you know that thanking your donors is one of the most...
Ignoring PCI compliance could cost you more than you think.
Whether it's the lure of household chores, the temptation of Netflix, or even family interruptions,...
As a small business owner, you're probably familiar with these scenarios: Your website isn’t...
Some people have a burning desire to run their own business, but some prefer the stability of a...
Root cause analysis (RCA) brings together training, tools, and technology to assist organizations...
Healthcare is an incredibly complex and critical industry. With healthcare workers and their...
A lot has happened in 2024, and it feels like just yesterday everyone was watching the Olympics,...
Are you finding it tough to get your content ranking on search engines? Struggling to secure that...
For aspiring real estate agents, lead generation should be a primary focus.
Have you walked into a meeting where your team sits silently, staring at their screens like they’re...
Knowing how satisfied your customers are is crucial for your business's success.
The clock is ticking. Guests are arriving, and everything seems to be going smoothly – until the...
Growth is a priority in every industry. Companies are constantly optimizing their processes to...
Stop me if this sounds familiar. You host a party. It comes alive when everyone’s gathered...
Customer queries don’t really have a working-hours limit. However, imagine being able to provide an...
Ever wondered how the products you find on store shelves make their way from factories to your...
Ensuring that every employee meets their performance expectations is crucial for organizational...
In a world saturated with advertisements and digital distractions, capturing consumer attention has...
How do you express gratitude to your employees?Does it take the form of a year-end holiday party?...
Ice cream may be a popular comfort food, but it often falls short in alleviating the anxiety that...
If you ask me what the secret is to make a lasting impression in today's marketing landscape, I'd...
Think about your favorite gaming gadget.
As a business powered by customer voice, we embrace any opportunity to capture feedback from our...
A virtual private cloud (VPC) is a private cloud-like computing environment within a public cloud.
If you work as a property manager, you know that the paperwork never ends. Add to that tenant...
Ping! Another meeting invite lands in your inbox. You cringe, remembering the last video call when...
Nothing in the construction industry comes for free. Landing a new construction project involves...
Nothing frustrates network engineers quite like slow internet speed at work.
Between the buyer, seller, and lender, there are countless steps to take before a real estate deal...
If you've spent time online, you've likely seen someone saying that email is dead, cold-calling is...
Politics and religion are the two topics most families know not to discuss over dinner. In job...
Customer-centricity can help a brand differentiate itself in a crowded market, but customers and...
There's much debate in the sales industry over which sales key performance indicators (KPIs) and...
Programmatic advertising is rapidly becoming the dominant form of media buying in the digital...
Turning a small business into a larger one is a huge undertaking – one that isn’t always replicable...
Leaders are continually exploring avenues to boost efficiency and minimize operational costs. One...
When presented with a task, our first thought is to explore options for the best approach.
Getting the right hire is key for any business.
Forget following the leader; these days, it’s all about creating your own path to success.
Most businesses fail, not due to a lack of ambition or vision but because entrepreneurs often ...
Never underestimate the power of acknowledgment.
Businesses need money to survive. And in the era of technology, it seems that every company has a...
“Less is more" can apply to a lot of things in life, but not when it comes to collecting online...
The software we buy, the vacations we take, the food we eat - there is a digital platform available...
It’s well known that employees do their best work when they’re happy and engaged. As an HR...
When people hear the term small business, they typically think of a mom and pop shop with a single...
As a profession, real estate can offer countless growth opportunities for those willing to work...
When you need an answer and need it fast, wouldn’t it be nice to ask everyone in the world who...
Maintaining a healthy sales pipeline hinges on effective sales prospecting
Artificial intelligence (AI), an inevitable part of our lives now, can actually be the answer to...
Gone are the days when writing test automation meant hours of coding and debugging.
Change is hard. Just as the Grinch initially loathed Christmas, transformation can feel daunting in...
The trend of companies going remote is here to stay.
Signing on the dotted line screams big commitment for a buyer and good news for a seller.
Imagine logging into your account to find your money has grown overnight or checking your...
Are you tired of chasing revenue without seeing a profit?
Creating and selling online courses is one of the best ways to create an additional stream of...
The global economy is undergoing significant shifts with high interest rates, increased regulatory...
As a content marketer, I am sure you would have never had it easy.
Are you a small business owner struggling to stand out online?
There’s something delightful about not having to commute any further than from your bed to your...
At 18, I interviewed for a job at a local produce store. Three people, including the owner,...
Influencer marketing has vastly grown over the last number of years, and has no intention of...
Looking to understand the financial health of a business before investing?
This Cybersecurity Awareness Month, G2 brings you a comprehensive look at the state of digital...
You’ve just landed a phone interview—congratulations!
Running a small business comes with many responsibilities, and managing payroll is one of the most...
“Do you have anything to ask me?”
Hey there. It's nice to connect with you!
Be it a flash sale alert, an exclusive discount code, or a personalized offer, SMS marketing stands...
There is a time and place for spontaneity, but not when it comes to building an internal...
The war for tech talent continues to grow with no signs of slowing down.
Getting my offer to work at G2 was one of the biggest reliefs I’ve had in my career. However, it...
As you work towards advancing your career in talent acquisition, your ultimate goal should be to...
Details matter. Especially in legal agreements.
Small businesses and big challenges tend to share the same room. You need tech to level the playing...
Picture this: a bustling hospital. Numerous doctors, nurses, and staff busy with different tasks,...
Choosing the best audience response system (ARS) makes it easier to meet your goals of increasing...
Manually managing day-to-day inventory, from tracking shipped raw materials to identifying items...
We think we live in a world where clean air is as abundant as sunlight, where pristine waters flow...
Imagine a high-performing team so engaged and loyal that turnover becomes a distant memory.
Do you find yourself repeating the same tasks with every project you start?
For many writers, the journey from writing a book to publishing is a rollercoaster of challenges.
Data is the lifeblood of business success. However, simply having access to massive amounts of data...
Executive summaries and this sentence have one thing in common: they both act as a hook.
Did ChatGPT really lose billions of users to Gemini? A Financial Times article from September 2024,...
The remote work era has shifted how companies work, ushering in contractual hiring as the new norm.
The line between independent contractors and employees can often feel blurred, which leads to...
It was in college that Sachin Gupta first realized the flaws with traditional skill assessment...
Thinking about getting into the editing industry but have no idea how one gets into the field in...
Ever hit “record” only to find yourself stumbling through your words, unsure of what to say next?
Is your website struggling to rank in search engines despite your best efforts?
You work hard for the money, but are you really getting paid what you deserve?
Do you often find yourself tensed before a go-to-market campaign?
Do you drown in invoice receipts while forecasting expenses for an event?
Starting a marketing agency is one thing; running it successfully is another. To do it well, you...
Imagine predicting customers' behavior. This isn’t just a fantasy - it’s reality.
Are you still stuck in the vortex of debit payments and in-store cash transactions?
The workforce is constantly in flux.
As interest rates fluctuate and inflation affects everyday costs, understanding how to take out a...
Navigating your career path can feel a bit like traversing the meandering yellow brick road. ...
Seth Godin. Tony Robbins. Vandana Shiva.
Traditional AI has already transformed mergers and acquisitions (M&A) by simplifying time-consuming...
Data is a goldmine to the business travel industry, but only if managed effectively.
Close your eyes and think about all the notifications, updates, calls, and messages you and your...
As a customer marketer, one of the most valuable resources I have is a strong network of other...
I have an idea for an app, but should it be for web or mobile?
A good home office is fine, but a truly great home office can change the way you approach working...
When you’re interested in learning something new, whether it be how to fix a broken household item,...
It’s never too late to make a career move, especially if you’re interested in the real estate...
You have to get creative to make money freelancing.
Protecting customer data is a steadfast priority of every business, big or small.
Starting your own business has never been easier, but competition has never been tougher.
A strong reputation reflects effective public relations, serving as a valuable asset for...
Last month, the tech world was in a tizzy following a talk by Airbnb founder/CEO Brian Chesky in...
Applicants have more ways to apply for jobs than ever before.
HubSpot and NetSuite are two powerful names when you are looking for technology that can help you...
Workforce planning and development is a hot topic in every organization. However, many still...
Stay home for Black Friday this year. Forget waiting until Cyber Monday. Pop your leftovers in the...
Vendor partnerships and outsourced products and services are hallmarks of a modern business.
One of the most significant motivators for employees is often—if not always—money.
Reddit is seen as the "front page of the internet," where you can find anything from breaking news...
We often think of artificial intelligence (AI) as a tool for automating tasks or crunching numbers....
Creativity is the new currency.
Did you know that tracking career transitions could help you sell more?
Social media encourages people to both create and share content.
I have been hooked on ChatGPT from day one.
User experience (UX) can make or break your brand.
The zero-sum game between cyber adversaries and defenders is now becoming lopsided.
The business world is made of little experiences that shape customer centricity — a quick reply to...
Whether you’re a marketer or software developer, you've probably heard of “database”.
When you create a sales web page, you want to listen to your customers (literally).
Tired of the complex and endless cycle of integrations and reintegrations? Are they standing in the...
From market trends to competitor analysis to customer behavior, data drives critical decisions in...
As patient records shift from filing cabinets to online databases, everyone is looking for a...
Email is one of the most powerful tools for connecting with potential customers. It allows sales...
We live in a world where software purchases are no longer driven by human intuition. AI algorithms...
Leadership is about leading others to success while getting things done.
News of a major data breach seems almost commonplace.
Every click, every search, every post leaves a trail of data. From your browsing history to your...
As users move toward more advanced and diverse search methods, Google Search is evolving.
More than one billion websites exist today. They deliver content to us across multiple devices...
All good things must come to an end, but all bad things must end quicker.
We’ve all heard it: the results may vary.
With billions of emails sent daily, spam filters have become increasingly sophisticated, making it...
Ever felt like your words were lost in the vast ocean of online content?
As more readers turn to digital devices for their reading experiences, ebooks have become an...
In simple terms, a contract is a promise.
First time leading a meeting? We’ve all been there.
Cover letters aren't dead, but they are evolving.
One of the most efficient channels for communication, both inside and outside of an organization,...
The purpose of starting a business is to solve a problem.
From bad acting to boring content, training videos can sometimes get a bad reputation.
There’s a particular character in the sales story who can effortlessly instill fear in even the...
For experience-based businesses, ticket sales are the fuel that keeps the engine running. They’re...
Today, much like Alice in Wonderland, who had to run fast just to stay in place, marketers must...
Slack is changing how companies communicate with their employees and help their customers.
At G2, we continue to embrace artificial intelligence (AI) by finding ways to work smarter and...
Jeffrey Gitomer, author of "The Sales Bible," famously said, "Great salespeople are relationship...
The average person sees over 4,000 ads daily, gets 121 emails, and is generally flooded with...
Are you and your business still drowning in paperwork? Actual physical paperwork? It’s 2024. Let’s...
Making financial reporting simple and affordable can feel like a distant dream to many small...
In today's mobile-first world, mobile apps play a crucial role in our personal and professional...
Ever find yourself caught in the never-ending "bureaucracy" of marketing processes? Leads slip...
Performance reviews are the backbone of employee development, yet they're often met with groans and...
As artificial intelligence (AI) becomes the norm in legal operations, more and more legal teams are...
Workplaces today are becoming more diverse than ever before, bringing together a rich tapestry of...
Are you an HR generalist struggling to manage your rapidly growing team and drowning in paperwork?
Are you considering Canva as a solution to your growing design needs?
Maps are one of the most effective ways to present data. They display where we live, where we move,...
When I think of integration, I picture a well-oiled machine.
Is the unprecedented rise of AI making you question the future of your career or your business? You...
If you’re using the internet these days, odds are you’ve been influenced at one time or another.
In business, you're constantly navigating agreements and deals. From hiring employees to securing...
Machine learning (ML) is changing how organizations operate across industries. Whether you work in...
Cryptocurrency has revolutionized the financial landscape, offering new, decentralized digital...