Micro businesses are a subset of the small business world. They’re made up of one person or a few...
Businesses keep searching for new ways to make their operations more efficient and increase sales.
“Plans are useless. But planning is indispensable.”
Even with the rise of new social media platforms, Instagram remains one of the most popular...
Whether you’re actively searching for a new position or casually browsing available gigs, using job...
There were times when employee recognition was all about annual awards or the occasional “employee...
Imagine a growing business constantly extending free credit to customers but lacking the systems to...
Long-distance communication has quickly become integral to business operations in recent years, and...
Plagiarism means taking someone else's work or ideas and claiming they're yours. It happens in...
Active learning is a way of teaching that encourages students to discuss and collaborate with their...
A domain name system (DNS) helps your computer find websites you want to visit. It does this by...
Global trade supports the economic standing of developing and established countries. It creates...
Over the last decade, the rise of the “gig economy” has seen businesses rely on freelancers and...
Remittance refers to money sent from one party to another such as a payment made for a bill....
If you’re a content creator, you want as many people as possible to see your posts and interact...
What if you could fill open roles with the world’s best talent rather than whoever happens to live...
Borrowing and lending money are something most of us do at some point in our lives. Whether it’s...
Providing excellent customer service is crucial, especially in the travel industry. Slow and...
Graphic design is the essence of visual representation.
When a business launches a new product or service, each part of the project has its own costs....
The role of help desks continues to expand, and now that hackers see them as potential weak links,...
Stuck in the confines of routine, I found myself in the same loop for the past two years.
Consider a tech startup based in Silicon Valley. Eyeing the burgeoning markets of Southeast Asia,...
Remember the days of manually entering data into spreadsheets, cross-referencing paper files, and...
Necessity breeds innovation, but what happens when forced innovation feeds frustration?
B2B buying behaviors are constantly evolving, with review sites – like G2 – playing a more pivotal...
Over the past several years, the rental market has continued to boom as young workers struggle to...
It’s safe to say the power dynamic between employers and employees has shifted. Gone are the days...
Imagine the thrill of buying that designer bag you've been eyeing, knowing you won't pay a dime...
As a consumer, you’ve been on the receiving end of a point of sale (POS) system thousands of times,...
We’ve all sat through boring presentations with unprepared or uncharismatic speakers, wishing we...
Intelligent automation (IA) software adds a brain to your system, enabling it to learn, perform...
We all love the idea of robots. Just look at how many are featured in television, films, books, and...
Building a skills-based organization means moving toward future-proofing businesses.
Unlocking the door to business growth hinges on customer satisfaction. We are not just saying it;...
I recently had the pleasure of hosting Vivek Kundra, President and COO of project44, as the keynote...
Generative AI is here to stay, and employees are using the new tech big time.
Consumers today insist on making the retailer come tothem, online or offline, flipping this...
Building a startup is no walk in the park. It's a constant race fueled by passion, caffeine, and a...
Ask most sales representatives what makes a company successful. You'll get as many answers as there...
Moving through the workday with a million tasks on your mind can be draining, especially when...
Do you know if your videos are resonating with viewers and driving action? Determining the right...
Link building for e-commerce can be challenging, but it doesn't have to be. We all know that link...
Generative AI has taken center stage in business agendas since its debut in November 2022.
Humans visualize things based on their imagination.
Driving customer engagement is essential to business success because engaged customers bring higher...
Every digital and physical production benefits from 3D models used in animation, video game...
There’s a lot of sensitive and personal data on the internet.
Have you ever wondered why certain brands have fiercely loyal customers? The ones who don’t just...
What will the future of retail look like?
Streaming has fundamentally changed the way we consume media.
Ever noticed how people stick with their favorite brands for ages? Launching a new product in such...
The business of real estate is always changing.
Life is a boomerang. What you give, you get.
Writing can be hard. Or easy and fun. Or fun and hard.
The world is a never-ending slideshow reel.
The G2 team here, myself included, has been busy celebrating our Best Software Award winners, ever...
Globalization has brought a more competitive environment to any and every industry out there. Good...
The legal industry presents a unique contrast: many of its principles have remained the same for...
In a world where new businesses are popping up every day, brand visibility is everything.
In the ever-evolving computing landscape, virtualization is the technology that transforms hardware...
When it comes to building sales relationships, words are mere vessels.
Email marketing isn’t going anywhere, but the trends are constantly changing.
If you’re reading this guide, chances are you’re in the market for a help desk software solution.
We’ve all written emails, college essays, and articles and maybe even dreamed of becoming published...
The crunch of project deadlines puts a lot of pressure on project assignees.
Rome wasn’t built in a day, and neither are Pinterest Homes.
If machine learning were a kid in school, it would be the most brilliant and coolest student.
"To make a great film, you need three things - the script, the script, and the script." —Alfred...
Musicians, podcasters, and content creators often spare no expense for high-definition audio...
Remember that sinking feeling when you realize you've accidentally deleted an important file or...
Are you losing the trail of your projects?
“You get a podcast. And YOU get a podcast!”
Are you constantly tapping your feet to a musical beat in your head?
Treat your customer like you’d treat yourself.
The thought of redesigning your kitchen must have entered your mind a thousand times.
In today's hyper-connected world, public perception is everything.
It's time to give the digital villains the boot!
When you’re focused on the day-to-day of your business operations, it’s easy to forget about what...
A good paycheck and standard benefits like health insurance and vacation days aren’t enough to make...
No matter your industry, there’s likely a whole list of acronyms and jargon that relates to what...
Free virtual private network (VPN) solutions are tempting.
A major ordeal with unfinished tasks is the overall delay in completion and the loss of accuracy...
How many hours have you spent saving reference pictures and creating Pinterest boards?
We've all been there -- the C drive full warning that seems to pop up at the worst times, slowing...
Marketers today rely on data-driven approaches to engage prospects. You yourself may have found...
Welcome to the future of office management! In this blog post, we'll learn about the world of...
Voice over internet protocol (VoIP) lets users make voice calls using an internet connection rather...
When was the last time you attended a business event and returned empty-handed? It's hard to...
Incremental budgeting is a longstanding, data-driven approach to budgeting. But is it driving your...
Growth. It’s the topic every sales and marketing leader is focused on right now. We’re coming off a...
HTML has turned into a universal language – like food, music, and dabbing.
The shifting purchase patterns of the global consumer base have made e-commerce necessary for most...
Operating systems change shape quickly. It feels like yesterday we were working on Microsoft...
A game engine creates a video game’s structures and designs using elements such as graphics and...
A remote desktop is a software tool or an operating system feature that lets users access a...
The right software can turn a lackluster classroom experience into one that’s engaging,...
Most of us knew Internet Explorer (IE) before we knew what a web browser was. Many learned about...
Design goes beyond aesthetics. In a world where the intersection of technology, innovation, and...
When I became a manager, I started to understand the power of call recording.
Gen Z, individuals born between 1997 – 2012, made up 20% of the US population in 2023, nestled...
Purchasing and onboarding new software costs a lot. A good software deal helps decide who from your...
Have you ever stopped to think about the profound changes people-centric technology is bringing to...
If you are a software developer, marketer, or entrepreneur, you know how important it is to keep an...
Have you ever wondered if your hiring efforts are hitting the jackpot or draining resources?
Capturing moments or creating them? The power is in your hands Capturing and sharing images has...
Disasters are a constant threat to businesses and organizations. Whether it's a natural disaster,...
As organizations look to differentiate their product in a crowded market, they have a variety of...
Many companies struggle to meet revenue goals in today’s tumultuous economic climate. There is...
Technology has drastically changed the world of work over the last two decades, but the educational...
Colors, fonts, and gradients can bring cash to your brand. Something I never thought I'd say.
A new employee has joined your company – hurrah! You spent weeks or longer looking for the perfect...
Behind every great business is an easy-to-use website that tells your customers who you are and...
The healthcare industry rests on one important pillar: data. Without the collective knowledge...
Modern technology has brought remote work from reveries to reality.
Chatbots work 24/7, tirelessly striving to solve your stakeholders’ problems.
Smartphones have changed our lives. How we talk to people, shop, have fun, and find information is...
Why should you be obsessed with your returning customer rate (RCR)?
The technological landscape of modern business is highly nuanced but also critical for those at the...
With its wide global advertising audience, it's no wonder that Instagram has great potential for...
Staying ahead is tough when the playing field keeps shifting.
Season 1 of the GTM Innovators podcast has been a journey of exploration and discovery, where I’ve...
G2 has long been a trusted tool by B2B marketers who have relied on the marketplace to source...
We all love our CMOs because we all need our CMOs. But what happens when that role gets a little...
Digital environments and consumer interests shift continually, making brands look for fresh ways to...
Feel like you’ve reached the end of the road with your current payroll process but are not sure...
When change is the only constant, companies of all sizes must remain nimble and competitive to keep...
It’s no secret that B2B marketing teams are being held accountable for their influence on the...
As a customer marketer, I love getting to connect with other customer marketers about the work we...
When researching a marketing trends piece, a few key themes usually emerge. This year was...
For demand-gen marketers like myself, we know that finding and reaching in-market buyers can feel...
At G2 Reach 2023, my colleague Palmer Houchins, Head of Marketing at G2, and I teamed up to offer a...
Imagine walking into your favorite neighborhood coffee shop. You take in the aroma of your perfect...
Cyber threats are becoming more frequent and sophisticated, and it is imperative to take proactive...
If we are to pinpoint a fight without an end or a definite winner, that would be the fight between...
Employee attendance has a crucial impact on a company's profitability and success. When employees...
If you are here, chances are you are considering implementing citizen development in your business...
As the lead of G2's Market Research team, I had the privilege of speaking at the much-anticipated ...
Operating a business without unified marketing and sales goals is like sailing without a compass:...
Remote, decentralized access is vital to business operations today.
Learning to use generative AI tools can prove daunting for the uninitiated. Between the different...
As the moderator of an insightful panel discussion at G2 Reach 2023, I had the unique opportunity...
In 2010, an up-and-coming startup company called LinkedIn opened an office in my hometown of...
In a recent G2 Reach 2023 panel discussion about go-to-market (GTM) strategies, B2B SaaS leaders...
In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on...
Experiential marketing focuses on how customers perceive and engage with a brand. It’s about living...
I recently had the pleasure of interviewing Yamini Rangan at our annual G2 Reach event.
At our G2 Reach 2023 event, I had the privilege of participating in a riveting conversation on how...
As the customer experience becomes more digital, consumer feedback represents the cornerstone for...
Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing...
Building extraordinary is a continuous process that requires commitment and a clear vision. Leaders...
It's no secret that customer reviews are an essential part of the purchasing process for software...
Mobile technology has emerged as a game-changer in various business operations, particularly in the...
The software-as-a-service (SaaS) sector has crafted a compelling narrative of growth and innovation...
For salespeople, time is the ultimate currency.
You go to the hospital for a routine checkup. When you enter the doctor's office, reception quickly...
May I have a few minutes of your time?
AI's transformative impact has grown across all aspects of our lives. From anticipating retail...
In today's fast-paced world, companies always seek ways to improve performance and outperform their...
Applications and infrastructure keep advancing at a pace that we humans struggle to match. No...
We recently had the opportunity to host representatives from G2’s Executive Advisory Board (EAB)...
People’s choices and preferences change rapidly. Just a decade ago, sedans were a popular choice....
Voice search has changed how we interact with our devices and access information. Nowadays, we...
Construction, a significant part of our economy, is changing fast. The latest construction...
How do companies tackle challenges that span across various regions and countries?
After sharing my reflections on the global opportunity for SaaS innovators in the age of AI, I was...
This time each year, I look forward to my “World Tour” in APAC and EMEA, spending time with G2...
A lot has happened in 2023, and it feels like just yesterday everyone was talking about getting...
LinkedIn has proven to be the most powerful social media for business people and salespeople.
Buzzwords are continuing to dominate B2B marketing.
Effective employee-manager communication greatly benefits organizations.
You must be resource-efficient to run a business.
“Hey, there’s this great podcast you should check out.”
No matter your age, animation has somehow made its way into your heart. Today, anyone can create...
The decisions of performance marketers determine the course of a website's success.
It's Tuesday morning, and you're running on empty: no content or ideas. Stress mounts as you...
Artificial intelligence (AI) is rapidly transforming the sales landscape. As a result, AI-powered...
A well-planned project is a well-executed project.
AI has an ever-evolving potential that can feel overwhelming without adequate knowledge. When it...
Modern consumers have unprecedented power to influence purchase decisions and shape a brand's image.
A prospective buyer sifts through a bunch of software options, hesitating, evaluating, and most...
Ask any startup founder if you have a go-to-market (GTM) problem. It's entirely possible that the...
Client portals have come a long way.
A unified application programming interface (API) is an API that serves as a layer of abstraction...
Proper planning is vital for the successful implementation of HubSpot. By dedicating time to...
There’s been a definite shift into a more product-orientated world in recent years.
VoIP traffic comprises a variety of codecs and protocols leading to mismatches affecting...
While aiming to promote your brand or product on social media, securing an influencer with a...
In the evolving, digitally-driven world of sales, teams feel the need to stay competitive.
You can’t run a successful startup on gut instinct alone.
In today's world, many students are understandably concerned about their student loan debts.
Hiring and retaining the right people is the single most important factor in successfully realizing...
As the digital world moves toward a cookie-free environment, marketers must source first-party...
Technical search engine optimization (SEO) can be daunting. It’s a discipline that’s so huge it can...