Marketing

A Beginner's Guide To Integrated Marketing Communications

When I think of integration, I picture a well-oiled machine.

Guest Post

How Interactive Emails Can Boost Your Marketing ROI

The future of email marketing is here!

Tech

What Is Software Deployment? Process and Best Practices

For an average user, buying the right software is the greatest feat. But, in the end, how you...

Guest Post

What Sales Tools Look Like in Action

Sales tools are the lifeblood of any efficient sales process.

Tech

What Is Cloud Encryption? How It Works, Benefits and Examples

Data security and protection are the secrets to success for many businesses, and cloud data...

Guest Post

What Is an Education CRM? How It Maximizes Student Success

The education industry is brimming with fierce competition, with colleges and universities vying...

Guest Post

8 Ways to Use Social Proof to Boost Your Marketing

In a competitive business landscape, you have to find effective strategies that give you an edge...

Guest Post

Technology-Driven Solutions for Working Capital Management

Every day, strategic decisions must be made to monitor, assess, protect, and optimize your...

Guest Post

Social Media Monitoring Strategies to Boost Your Online Impact

No business should be without social media monitoring.

Guest Post

CRM Automation: 6 Workflows to Put Your Sales Team at Ease

Just a decade ago, customer relationship management (CRM) software used to be a whim – expensive...

Sales

4 Ways to Help Software Buyers Overcome a Challenging Purchase Process

Cooking a gourmet meal and buying software have a lot in common. Both are more complex than they...

Guest Post

How Social Listening Tools Help Monitor Your Brand Better

In a crowded online market, it's hard to stand out as a business. But with social listening tools,...

Marketing

How to Host a Webinar That'll Keep Them Coming Back for More

Whether you're speaking to a live audience of 10 or 10,000 or delivering a talk online, there's...

Design

10 Best Free 3D Design Software in 2023

We have come a long way from sketching on notepads.

Guest Post

6 B2B Sales Strategies to Stay Ahead and Win More Customers

Personalizing your B2B sales strategy connects you with your customers and drives better sales.

Guest Post

How API Generation and Data Mesh Simplify Data Architecture

In today's rapidly evolving digital landscape, companies constantly seek innovative ways to...

GTM Innovators

Chris Hays’ 4 Tips for Nailing Personalization at Scale

There’s one word you’ve heard as of late in the tech industry: efficiency.

Tech

The Silent Threat of Cryptojacking and How to Protect Yourself

Your devices could be mining cryptocurrency without your knowledge. Right now. It’s called...

Tech

Dive in and Start Coding: Top 15 Free HTML Editors

HTML has turned into a universal language – like food, music, and dabbing.

Tech

10 Best Free Music Making Software Solutions in 2023

Are you constantly tapping your feet to a musical beat in your head?

Tech

10 Best Free Word Processing Software in 2023

We’ve all written emails, college essays, and articles and maybe even dreamed of becoming published...

Industry Insights

Redefine ROI and Win Deals Faster With This New ROI Framework

Not redefining ROI yet? There's still time to adopt a new understanding of ROI that can influence...

Tech

What Is Product Lifecycle Management? Why Is It Important?

In today's crowded market, countless products launch daily, but only a few succeed while the rest...

Design

12 Best Free Home Design Software in 2023

How many hours have you spent saving reference pictures and creating Pinterest boards? 

Sales

Why PLG SaaS Companies Need to Utilize the Voice of the Customer

In the world of SaaS, a new strategy has emerged that's turning traditional sales models on their...

Guest Post

How to Lower Days Sales Outstanding and Enrich Cash Flow

As businesses strive for financial success, one metric often overlooked is days sales outstanding ...

Tech

Top 10 Free Antivirus Software for Your PCs in 2023

It's time to give the digital villains the boot!

Design

14 Best Free Photo Editing Software Tools in 2023

Capturing and sharing images has become easier than ever, resulting in the growing popularity of...

Guest Post

Implementing Product Localization for International Markets

Product localization is one of the first marketing strategies you need to nail when expanding into...

HR

How to Write a Code of Conduct That Is Helpful to Employees

Setting expectations is important in several areas of life.

Tech

10 Best Free Kitchen Design Software in 2023

The thought of redesigning your kitchen must have entered your mind a thousand times.

Design

9 Best Free Interior Design Software for 2023

Rome wasn’t built in a day, and neither are Pinterest Homes.

Tech

10 Best Free Audio Recording Software Solutions for 2023

Musicians, podcasters, and content creators often spare no expense for high-definition audio...

Tech

Simplify Sales: 15 Best Free E-Commerce Platforms for 2023

The shifting purchase patterns of the global consumer base have made e-commerce necessary for most...

Guest Post

What Is a Shared Inbox? The Secret to Unlocking Customer Delight

Emails slip through the crack all the time.

Guest Post

No-Code AI: Making Artificial Intelligence Accessible to All

The rise of no-code development ushered in a new era in software development.

Guest Post

What Is Accountability in the Workplace? 12 Ways to Foster It

Accountability in the workplace starts with a culture of ownership which helps high-performing...

Guest Post

10 Lead Generation Strategies to Stay Ahead and Drive Sales

Identifying and implementing effective lead-generation strategies makes all the difference in the...

Guest Post

How to Intelligently Use Generative AI in Customer Service

Generative AI, the advanced technology behind ChatGPT, Google's Bard, DALL-E, MidJourney, and an...

Tech

What Is DNS Poisoning? How Do You Stay Safe From It?

Given the rapid pace of technological development, attackers are constantly finding new ways to...

Sales

Top 10 Free CRM Software for 2023

Treat your customer like you’d treat yourself. 

Tech

13 Best Free Writing Software in 2023

Writing can be hard. Or easy and fun. Or fun and hard.

Design

Top 10 Free 3D Modeling Software for Experts and Beginners

Every digital and physical production benefits from 3D models used in animation, video game...

Tech

13 Best Free Script Writing Software in 2023

Storytellers rule the world.

Productivity

10 Best Free Accounting Software for Small Businesses in 2023

There’s a reason accountability has the word “account” in it.

Tech

6 Best Free Invitation Design Software for 2023

You’re invited!

Industry Insights

Record, Remaster, Reuse: Inside Scoop on the Podcast Software You Need

When I started podcasting six years ago, everything was manual. 

Industry Insights

G2’s CPO Sara Rossio Shares the Secret to an Innovative Product Team

Think about your favorite product.

Productivity

What Is Root Cause Analysis? Template, Benefits and Methods

“Let's get to the root of the problem." 

Tech

10 Best Free VPN Software Solutions for 2023

Free virtual private network (VPN) solutions are tempting.

Guest Post

What Is Influencer Marketing? Learn To Build a Winning Strategy

In marketing, awareness is not the goal; advocacy is. 

Tech

What Is Network Topology? Types, Diagrams, and Benefits

The structure of any network directly has an impact on its functioning. Consider a metaphor for a ...

Tech

16 Best Free Video Editing Software in 2023

Video editing is no longer limited to filmmaking.

Tech

Top 7 Free Audio Editing Software for 2023

Testing, testing…1,2,3. Is this thing on? 

Industry Insights

The Economy Sucks Right Now. Make Sure Your CX Doesn't.

Everyone’s been whispering that dreaded word - recession -  for at least a year. And now that we’ve...

Guest Post

Future-Proofing Your SaaS Integrations With Embedded iPaaS

The future of SaaS lies in embedded ecosystems.

GTM Innovators

Eli Rubel’s Framework to Uncover and Overcome Common GTM Pitfalls

It’s easy to feel optimistic when staring down that list of leads. Turning a prospect into a...

Productivity

12 Best Free Project Management Software in 2023

The crunch of project deadlines puts a lot of pressure on project assignees. 

Tech

14 Best Free Drawing Software for 2023

Drawing only with a pen and paper is fine – but drawing on a tablet is the future.

Productivity

10 Best Free Gantt Chart Software in 2023

Are you losing the trail of your projects?

Guest Post

Unlock Your Email Marketing Potential With These 8 Templates

Email marketing enables brands to contact prospective customers regularly and create trusting...

Tech

Best App Programming Language to Develop Your Next Product Stack

Seeing the current face of technology, Charles Babbage would be over the moon.

Tech

10 Best Free Podcast Editing Software of 2023: Edit Like a Pro

“You get a podcast. And YOU get a podcast!”

Productivity

Staying Resilient: How to Boost Employee Engagement in an Industry Downturn

Authenticity is one of our core values at G2, so let’s lean into our authentic selves for a moment...

Tech

How To Find a Network Security Key in the Devices You Love

Modern world functions on the pillars of wireless devices.

Guest Post

Liven up Your Meetings With Meeting Management Software

We're only a few months into the new year, and I'm already calling it the year of automation.

Guest Post

From Generating Leads to Closing Deals: A Guide to SaaS Sales

Selling SaaS products is no different than selling any other product.

Guest Post

Maximizing Lab Efficiency With LIMS: A Comprehensive Guide

Digitization is turning healthcare upside down.

Tech

10 Best Free Slideshow Maker Software in 2023

The world is a never-ending slideshow reel.

Sales

Top 4 B2B Software Buyer Behavior Trends for 2023

"Buyers reign supreme." This would be the shortest summary of what we found out about B2B software...

Tech

15 Best Free Database Software for Data Management in 2023

Whether you’re a marketer or software developer, you've probably heard of “database”.

Tech

10 Best Free Screenwriting Software in 2023

"To make a great film, you need three things - the script, the script, and the script." —Alfred...

Marketing

Why the New G2 Algorithm Is a Big Win for Buyers and Sellers

Algorithms are like a recipe for a cake. The core ingredients may stay the same,  but a great baker...

Guest Post

How Online Proofing Transforms Creative Workflows

There’s a lot to be gained by getting faster feedback and approval on your content.

Marketing

Media Pitch: What Is It and How To Write One To Increase PR Value

Journalists don’t have time for your pitches.

Guest Post

SaaS Customer Retention: Reduce Churn and Drive Loyalty

Tech companies are facing rising costs and decreased funding. 

Guest Post

What Is Click Injection? How to Prevent It and Ensure Safety

Mobile advertising is at an all-time high and shows no signs of slowing down.

Tech

11 Best Free Landscape Design Software for Architects in 2023

Humans visualize things based on their imagination.

Guest Post

What Is Cloud Cost Optimization? How to Achieve It via FinOps

When public cloud services expanded their offerings, organizations started moving their...

Tech

What Is Big Data? How To Make Important Data Driven Decisions

How big is really big?

Marketing

What Is Market Segmentation? Importance for Your Business

You’ve spent time and money creating the perfect marketing strategy, and you want your message to...

Guest Post

How to Make Animated Infographics: Creative Tips and Ideas

If you think about it, visual content is the secret ingredient in transforming text-based content...

Tech

What Is Cached Data, and Should You Keep It or Clear It?

Not sure if you’ve noticed, but opening an app or visiting a website for the first time can take a...

Sales

13 Types of Contracts: How To Choose the Right Contract?

Deals and agreements can take countless forms. 

Sales

12 Sales Call Scripts Examples for Any Situation-Take Your Pick

Businesses are run using a series of predetermined actions. 

Management

What Is Quora? Beginner’s Guide to the Popular Q&A Website

People ask a lot of random questions.

GTM Innovators

Why Scott Vaughan Says B2B Must Go Beyond Sales and Marketing Alignment

You’ve heard it time and again: aligning sales and marketing is pretty important.

Guest Post

What Is A/B Testing? How to Perform It in 5 Simple Ways

“You cannot grow unless you change.” 

Marketing

Account Based Marketing: The B2B Guide to Gaining More With Less

Would you rather be addressed as “Hey there” or your name?

Guest Post

UX Trends to Refine User Experience and Drive Engagement

Getting users to adopt a product can make or break tech startups. 

Productivity

How to Write a Lesson Plan for Success (Use This Template!)

Teachers always have a lot on their plate, from organizing a potentially hectic classroom to...

Guest Post

Mobile Device Management (MDM): A Gateway to Security

As the need for corporate and enterprise devices grows, how organizations manage assets – sometimes...

Productivity

Business Operations for Software Companies: What You Need to Know

You wake up in the morning, tired from a long night's sleep. Walking to the coffee pot, you mix up...

Guest Post

What Is User Engagement? A Churn-Buster for SaaS Businesses

Of all 282 Google product obituaries, Inbox's demise was the most hurtful.

Guest Post

Scale Your Content Production With AI-generated Content

Think about your typical workday. How many hours do you spend creating content? Emails,...

Guest Post

Ordinal Data: Definition, Examples, Collection, and Analysis

Companies invest more in data tools to help their marketing teams make better decisions. 

Guest Post

The Key Elements of an Effective MSP SLA That Ensure Success

A service level agreement (SLA) isn't just a list of services, metrics, and penalties.

Guest Post

What Is Conversational AI? How It Enhances Customer Engagement

Someone told me the other day that we live in strange times – we ask our watches to make calls and...

Guest Post

How to Create Consistent and Empowering Sales Documentation

It’s a given: buyers are becoming smarter with every purchase.

Productivity

How to Execute Your Dream Event: Tips for Event Planning Like a Pro

If you're here, you probably have an idea of what type of event you want to execute. You’re either...

Tech

How to Freelance (+5 Steps For Beginning Freelancers)

Over the past few years, freelancing has become a potential career alternative for many worldwide. 

Management

What Is a Small Business? Breaking Down Conditions by Industry

A small business can be a lot of things: a local bakery, an auto repair shop, a hotel franchise.

Productivity

Work-life Balance: What It Is and How To Improve It

Personal or professional - setting healthy boundaries is essential.

Productivity

How to Find a Mentor: Best Practices and Common Mistakes to Avoid

The value of having a mentor is obvious, but how do you go about finding one?

Guest Post

What Is a Cash Flow Forecast? Benefits, Tips, and Example

Cash flow forecasting is one of the most important jobs of any CFO.

Productivity

What Is Mediation? 6 Stages and Resolution Benefits

See you in court!

Marketing

How Marketing Information Management Helps Your Business

Software is eating the world – and with that comes a lot of data.

Tech

8 Best Website Marketing Strategies to Increase Organic Traffic

The world favored the one who dared to think differently.

Guest Post

How Virtual Communities Can Benefit Your Organization

Virtual communities have blossomed in recent years. 

Management

What Is Negative Cash Flow? Managing Payroll on Cash Crunch

Cash flow is akin to your company’s heartbeat- it helps keep your company’s lifeblood...

Marketing

What Is Price Discrimination? Types, Benefits, and Examples

Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...

Guest Post

Scrollytelling: How to Visually Transform Content and Engage Readers

We have entered an era where the visual internet is no longer what it used to be.

GTM Innovators

Why Sangram Vajre Thinks These 2 GTM Motions Are Underrated

The world as we know it is changing in front of our eyes.

Marketing

What Is a SKU Number? How to Organize Your Inventory Better

Imagine you were at your local shoe store and wanted to try on a pair, but the salesperson had no...

Marketing

What Is Conversational Marketing? Top Examples + Benefits

Communication creates communities.

Guest Post

5 Strategies to Empower a Multigenerational Workforce

The generational divide in our society has never been more evident than it is today. 

Guest Post

Navigate Customer Churn: Strategies for Surviving a Recession

With the recession looming, most companies are looking for ways to stay afloat.

Guest Post

Why the Challenger Sales Model Is the Future of B2B Sales

Selling is hard. Selling to B2B customers is a Herculean task.

Guest Post

Content Optimization: 7 Effective Ways to Make Content Shine

Savoring content, bit by bit, drop by drop.

Marketing

What Is a Customer Profile? The Ultimate Guide + Free Template

The days of mass marketing are behind us.

Guest Post

Employee Performance Reviews: Evaluating Work Progress

Performance reviews should be short or sweet, just like this article (I promise).

Tech

What Is Initial Coin Offering (ICO)? FAQS, Advantages & Disadvantages

Even now that the dust surrounding it settled down a bit and Initial Coin Offering (ICO) funding...

Productivity

14 Project Management Skills To Succeed as a Project Manager

Do you freeze when someone asks about your strengths and skills?

Productivity

Keep Track of Your Time: How to Calculate Hours and Minutes Worked

We can all agree that employees deserve to be compensated for their hard work.

Productivity

What Does a Recruiter Do? (+ How to Become a Good One)

On the receiving end of every job application you’ve sent to a company is a person (allegedly).

Tech

How To Make Podcast Cover Art That Hooks Listeners in a Glance

A specter is haunting the face of the iTunes store — the specter of bad podcast cover art.

Productivity

How to Work From Home? Productivity Tips and Best Practices

The work from home lifestyle is here to stay.

Guest Post

What Is Innovation Management? How To Put It Into Action?

For many organizations, innovation is one of the central business functions guiding their future...

Guest Post

What Is Organic Search? How To Improve Your Rankings

In a perfect world, every piece of content would rank well.

Guest Post

Employee Success Plan: A Roadmap to Greater Productivity

Employees and HR leaders worldwide now recognize the role of professional development in employee...

Guest Post

What an Exceptional Performance Management Cycle Looks Like

People don’t dislike performance reviews; they dislike how they’re done. 

Guest Post

10 Must-Have Recruitment Strategies to Attract Top Talent

Recruitment is integral to any organization’s success and growth. 

Marketing

How Does Earned Media Uplift Your PR Strategy?

Give your brand the upshot it needs to survive.

Marketing

TikTok Ads: Beginner’s Guide on Using Social Media for Growth

Since its launch in 2018, TikTok quickly became one of the hottest social media apps on the market.

Productivity

What Is a Business Letter? How to Communicate Professionally

Business communication is not the same as regular communication.

Guest Post

Raising the Bar: The Importance of Ongoing Frontline Training

If you go to a store today, there’s a big chance you’ll return with a story to tell your friends...

Guest Post

Your Customers Are a Scan Away. Start Using QR Codes

Marketers often view the online and offline worlds as separate entities that require different...

Guest Post

What Is Brand Storytelling? Tell a Story Your Customers Want

Every brand has a story to tell.

Guest Post

Close More Deals: How to Get the Most Out of Your Sales Calls

As if attracting and qualifying new prospects isn't hard enough, sales reps also need to put in the...

Tech

What Is a Homeowner's Association? Top Tips for Handling an HOA

If you are in the market to buy a house or a condo, you will likely encounter an HOA (or several). 

Management

How to Write a Thank You Letter for a Job Interview (+Free Templates!)

To make a lasting impression, sometimes you need to let your guard down.

Guest Post

Playable Ads: Why You Need Them To Win at Mobile Marketing

Think about buying a physical product. What would sell it better - seeing, touching, and trying...

Management

How to Take Meeting Minutes? Best Tips + Free Template

Humans are social creatures.

Finance

What Is A Hedge Fund? Types, Examples, Strategies, and Risks

When it comes to investing, the options are overwhelming.

Marketing

How the Right Social Media Marketing Plan Can Bring Success

Gone are the days when social media was a new concept.

Productivity

Plagiarism: What It Is and How to Avoid It at All Costs

Plagiarism isn’t an academic word that disappears once you graduate.

Productivity

5 Training and Development Tips to Speed Up Ramp Time

Guest Post

10 Common Search Queries to Target Your Audience Better

  Search offers a far richer experience than ever.

Tech

What Is Open Banking? Importance And Benefits

Imagine you store your prized possessions in a box but have no access to them in the future. Now...

Guest Post

Business Process Management: Gain Efficiency in 5 Easy Steps

Growth doesn’t happen without change.

Guest Post

How to Draft the Perfect Elevator Pitch (+ Best Practices)

The best conversations take place when time is limited.

Productivity

Imposter Syndrome: What It Is and How to Overcome It For Good

The feeling is as familiar as it is ugly. You’re sitting in a room of your peers and suddenly get a...

Marketing

How to Make Reviews Actionable: A Guide to Delighting Customers

Never underestimate the power of acknowledgment.

Guest Post

Top MSP KPIs for Measuring Managed Services Performance

Managed service providers (MSPs) are essential for IT support. 

Marketing

What Is Brand Marketing? Learn to Promote Your Business Right

Your brand is what you promise your customers. 

Guest Post

What Is Office Automation? How It Automates Your Workflows

Improving efficiency and productivity helps keep up with customer demand, deliver a great customer...

Guest Post

How To Maximize Efficiency With Workflow Automation Software

Workflow automation accelerates business communication and processes. 

Marketing

What Is a Copywriter? A Guide to Stellar Professional Copywriting

Having a way with words can be your full-time job - I promise.

Management

13 Efficient Project Management Methodologies to Simplify Tasks

A successful recipe never deceives. Likewise, a successful project management methodology never...

Guest Post

14 Common Benefits of Real Estate Agents During Apartment Hunting

Not every "for-rent" is a "homecoming."

Guest Post

What Is Employee Engagement? Effective Ideas To Improve It

Business growth relies on activity. 

Productivity

How to Use HR Tech to Humanize and Improve the Hiring Process

In today’s digital world, we are more connected than ever. 

Marketing

How G2 Gives Continues to Make a Difference

Optimism and hope are two of the most powerful qualities humans possess.

Guest Post

How to Craft Engaging Internal Newsletters That Grab Attention

Internal newsletters are a classic way to inform and engage employees.

Guest Post

How to Design an Employee Referral Program to Hire Top Talent

Building a talented team is a never-ending process.

Guest Post

Brand Activation: 13 Examples That Stand Out From the Crowd

And the "brand of the year" award goes to...

Guest Post

How to Network on LinkedIn: Dos and Don'ts to Keep In Mind

 

Productivity

Pecking Order Theory: How to Put Funding Sources In Order

The pecking order theory or pecking order model explains how companies prioritize financing sources...

Guest Post

4 Types of Paid Time Off Policies: How to Choose the Right One

While legal requirements vary by location, when it comes to offering your employees paid time off...

Marketing

What Are Business Operations? How to Improve Them

Processes are the pillars of a business. 

Tech

User-Centered Design: Learn to Design With Humans in Mind

"People ignore design that ignores people." - Frank Chimero  

Finance

What Are Business Expenses? How to Fuel Smart Tax Savings

You can’t run a business without knowing what makes you money and what drains it. Every business...

Marketing

The Modern G2 Review Form: How Our Design Changes Benefit You

Buckle up, Speed Racer. The software world moves so fast that it’ll make your head spin.

Tech

Is React Native the Right Fit for Your Mobile App? Find Out!

Certain things just make your life easier.

Marketing

What Is a Listicle? How to Write One for Content Strategy Value

Nowadays, listicles often get a bad rap because a lot of people consider them as clickbait content...

Tech

5 Security Experts Share Best Practices to Prevent Zero-Day Attacks

Imagine you accidentally leave a rarely-used window open in your home. You don’t think anything of...

Productivity

Corporate Social Responsibility: Because Anyone Can Change the World

Turning a profit. Communicating with stakeholders and investors. Hiring and training employees. 

Guest Post

How to Build an Influencer Marketing Strategy That Clicks

So, you’re ready to delve into the world of influencer marketing. 

Guest Post

How to Make Autoresponders Click With Your Audience

Have you ever given up on a purchase because you didn’t get a response from the brand? 

Guest Post

How Customer Journey Mapping Unlocks Better Relationships

Customer journeys are becoming complex, and it's no surprise. 

Guest Post

What Is a Hybrid Workplace? How to Organize and Manage It

Hybrid models are the future of the workplace. 

Guest Post

Contract Lifecycle Management Software: No More Headaches

Every dollar in and out of a company is tied to a contract. 

Guest Post

Zero Trust Model: How to Implement This Security Framework

Trust is essential in any partnership.

Guest Post

Decoding the Low-Code vs. No-Code Development Debate

Advancing technology and growing competition are in their heyday. 

Guest Post

SEO in 2023: 8 Trends to Consider In Your SEO Strategy

In SEO, it’s hard to predict future trends.

Guest Post

GDPR in DACH: How to Sell in the German-speaking Market

No one wants to start their business journey in new markets by breaking the law. 

Sales

13 Strategies to Increase Sales: Learn How to Sell Profitably

Sales is no longer about selling.

Guest Post

Enterprise Testing Made Smarter: Low-Code and No-Code Test Automation

Low-code and no-code technology enable businesses to meet the ever-increasing software demand,...

Guest Post

What Is HIPAA? Here's How to Ensure You're HIPAA Compliant

No one should compromise on health and safety, and this is what HIPAA ensures. The Health Insurance...

Guest Post

The Role of Talent Intelligence in Optimizing Recruitment

Recruiting is competitive, fast-paced, and challenging, where the best talent intelligence wins.

Management

What Is an Entrepreneur? 5 Traits (+ Notable Trailblazers)

Unless you’ve been living under a rock for the past 50 years, you have probably heard of the...

Marketing

G2 Now Has 2M+ Reviews: Here's What That Says About Software Buying

Each of us has a story to tell. Milestones are just one small part of ours.

Guest Post

5 Impactful Sustainable Business Practices

Sustainability is no longer a choice; it's a necessity.

Guest Post

How Users Are Managed in B2B vs. B2C Companies

When building an application, user management is a critical component that you cannot overlook. 

Guest Post

How to Build a B2B Content Marketing Strategy that Converts

Content marketing plays a key role in both customer acquisition and retention. 

Sales

Why the G2 + Slack Integration Is a Must-Have for Revenue Teams

There’s nothing quite as satisfying as a cold drink on a sweltering summer day.

Guest Post

How to Visually Communicate with Employees and Increase Engagement

As the employee communications landscape continues to develop, organizations keep exploring the...

Marketing

7 B2B Marketing Themes from 2022

Like most, there’s a lot I’m reflecting on as we wind down 2022.

Marketing

What Is Inbound Marketing? How to Pitch to the Right Audience

When it comes to marketing, you are not your prospect. 

Marketing

Best of G2 Badges: Customer Roundup 2022

Each quarter, G2 awards badges to companies that deliver world-class products and experiences for...

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