9 Years at G2: Addressing the Job-Hopping Cycle in the Tech Industry
Did you know that being at a company for nearly a decade puts you in a remarkably exclusive club...
by Marty Duffy
Best Contract Lifecycle Management Software in 2025: My Top 7 Picks
Deal negotiations are the onus of several commitments: faster vendor contract approvals, contract...
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by Shreya Mattoo
I Evaluated 7 Best Travel Management Software: My Review
I’ve always loved to travel.
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by Tanuja Bahirat
5 Best Digital Adoption Platforms I'd Pick for Faster Onboarding
As a content marketer, I don’t manage IT rollouts or build training programs. Still, I’ve...
by Soundarya Jayaraman
How GRC Leaders Are Turning AI Governance Into a Competitive Edge
In part 1 of this series, we examined how fragmented AI regulations and the absence of universal...
by Kamaljeet Kalsi
7 Best Threat Intelligence Tools: What Stood Out In My Analysis
Some years back, I witnessed a magnanimous security breach of a trademarked company website in my...
by Shreya Mattoo
I Evaluated the 6 Best Payment Processing Software for 2025
I believe getting paid should be a simple, straight-forward process, not a stressful one.
by Tanuja Bahirat
My Take on the 7 Best Business Process Management Software
Every growing business hits a point where spreadsheets, scattered emails, and manual workflows just...
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by Devyani Mehta
GRC Through the Years: How Governance and Risk Are Evolving
As a governance, risk, and compliance (GRC) software market research analyst at G2, I have a...
by Lauren Worth
Tyrona Heath’s Leadership Olympics: Building Memorable, Human-First Brands
What’s one thing every marketing leader and athlete agrees on? That short-termism is the enemy of...
by Kamaljeet Kalsi
Application Performance Management (APM)
My 7 Picks for Best Application Performance Monitoring Tools
I’m no stranger to applications crashing, freezing, or throwing errors at the worst possible times....
by Harshita Tewari
My Take On The 10 Best Sales Enablement Software
I’ve always thought sales was cool. There’s something thrilling about solving real problems,...
by Devyani Mehta
I Tried 10 Best Free Task Management Software: My Review
Whether I’m juggling multiple projects, keeping up with coursework, or just trying to keep my life...
by Washija Kazim
After 100+ Scans, I Found the 6 Best QR Code Generators
When my friend opened his café, he was all about convenience. He wanted online menus, quick payment...
by Washija Kazim
I Tested the 8 Best Auction Software That Made Bidding Easier
Having worked in various nonprofits for over four years, I’ve seen firsthand the complexities of...
by Devyani Mehta
My Honest Review Of The Top 10 Best Text Editors
In college, I used to think creating something meaningful in tech required superhero-level...
by Devyani Mehta
I Tested the 9 Best Calendar Apps: My Honest Review
The constant juggling of work tasks, personal events, and last-minute changes often left me feeling...
by Devyani Mehta
10 Best Employee Recognition Tools I Recommend For Better Engagement
A few days before our quarterly all-hands, we realized we had a problem.
by Devyani Mehta
I Tried Best Game Engines of 2025: Top 7 Picks
Dynamic moves, crystal clear animation, and quirky audio resounding as characters move on the...
by Shreya Mattoo
8 Best PDF Editors I Found After Testing 20 Tools
I’ve had my fair share of battles with PDFs.
by Sudipto Paul
The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
I Tested 6 Best Single Sign On (SSO) Software: Here’s My Take
In the pre-single sign-on (SSO) era, I never conveniently browsed an application as I got stuck in...
by Shreya Mattoo
5 Best Label Printing Software I Tested and Recommend
Having led a nonprofit dedicated to sending sanitary pads to areas facing scarcity, I’ve personally...
by Devyani Mehta
I Found the 7 Best Data Visualization Software for 2025
I’ve always been fascinated by how the right visuals can turn complex information into something...
by Jaya Bordoloi
7 Best Headless CMS Software I Recommend for 2025
Look, I’m no web developer. I don’t mess with code or follow the latest JavaScript frameworks. But...
by Soundarya Jayaraman
9 Best Audio Editing Software I Recommend in 2025
When I first stepped into Sam Esparza’s sound design class at Scottsdale Community College, I had...
by Sudipto Paul
8 Best Digital Signage Software: My Honest Review
I came across digital signage at my home airport some years ago.
by Shreya Mattoo
I Tested G2's 7 Best Reference Managers for Easy Citations
If you’ve ever faced the dreaded task of retracing your steps to find that one article you swore...
by Washija Kazim
10 Best Free SEO Tools I Reviewed (and Loved ) Testing in 2025
As a content marketer, I’ve spent countless hours with SEO software to drive meaningful traffic,...
by Washija Kazim
9 Best OCR Tools in 2025 – My Top Picks After Testing
Everyone has heard the adage, “Time is money.” In today’s digital world, there are more...
by Evan Sherbert
10 Best 3D Modeling Software That I Reviewed (and Loved)
When Disney’s Toy Story debuted in 1995, it was the first movie I watched that was 3D. Now,...
by Brittany Guntang
Struggling to Study? I Reviewed 5 Best Study Tools That Help
There are two types of people in this world: those who can sit down, focus, and absorb information...
by Tanuja Bahirat
7 Best Free AI Chatbots I’ve Tried (and Loved!) for 2025
I have been following some of the best AI chatbots space ever since ChatGPT made a stunning debut...
by Soundarya Jayaraman
I Tested 10 Free AI Image Generators: Results Inside
As a marketer and an AI enthusiast, I'm always looking for tools that make creativity faster,...
by Shreya Mattoo
8 Best Presentation Software I Use for Stunning Slides
Creating a presentation can swing from exhilarating to downright stressful, right? From my school...
by Soundarya Jayaraman
I Tested the 7 Best Web Browsers of 2025: Results Inside
Like most folks, I fell into my browser choice more out of habit than actual decision. I used Edge...
by Soundarya Jayaraman
My Honest Review of 9 Best Remote Desktop Software for 2025
Remote desktop software has been my go-to tool for years, whether I’m figuring out why my parents’...
by Sudipto Paul
8 Best Animation Software That I Tested in 2025: My Review
Growing up in the early 2000s, cartoons left a big impression on me. Amidst my daily routine of...
by Brittany Guntang
7 Best Encryption Software I Tried and Tested in 2025
When I entered the corporate industry five years ago, I used to access the web via a local area...
by Shreya Mattoo
My Honest Take on the 5 Best Compensation Management Software
Compensation planning sounds straightforward until you're knee-deep in spreadsheets, juggling...
by Soundarya Jayaraman
I Evaluated G2’s 6 Best Robotic Process Automation Software (RPA)
Manual tasks have a sneaky way of piling up. One moment I’m sending a simple follow-up email, the...
by Tanuja Bahirat
7 Best A/B Testing Tools I Trust to Boost Conversions
When you work in marketing, you're constantly making decisions that could go either way. Should...
by Soundarya Jayaraman
6 Dropbox Alternatives I Now Use Instead of Cloud Apps
When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...
by Sagar Joshi
Inside Financial Crimes Compliance With Finfare’s Josh Douglas
Financial crime doesn’t wait for anyone. Whether it’s fraud, money laundering, or suspicious...
by Alexandra Vazquez
I Compared 6 Semrush Alternatives for SEO Workflows
As someone who’s been in the SEO game for a while, I have used Semrush for keyword research and...
by Sagar Joshi
G2 Review Data: The Love-Hate Reality of AI Video Generators
AI video generators are having a moment. Tools like Synthesia, Veed, HeyGen, Canva, and Colossyan...
by Sudipto Paul
8 Best Influencer Marketing Software: My Top Picks
As brands strive to build product visibility in a tough market, it's still hard to think through...
by Shreya Mattoo
My Take On The 9 Best Quality Management Software Solutions
I was just about to use a skincare product sent by a brand when I received a call from their...
by Devyani Mehta
I Explored the 6 Best PLM Solutions Leading the Market Right Now
While unboxing a new shampoo tailored specifically for Indian hair types, I couldn't help but...
by Devyani Mehta
I Evaluated 7 of the Best Spend Management Software (2025)
Financial clarity is one of the strongest advantages a company can have.
by Harshita Tewari
My 8 Picks for the Best Workforce Management Software
I’ve never had to build a shift schedule, approve PTO, or chase someone down because they forgot to...
by Harshita Tewari
My 5 Picks After Testing the Best Customer Loyalty Software
If there's one thing working in marketing has taught me, it's that keeping existing customers...
by Harshita Tewari
Is Governance Becoming the Silent Killer of AI Innovation?
The recent Paris AI Summit made headlines as the US and UK declined to support a diplomatic...
by Kamaljeet Kalsi
AI Agents That Actually Talk: Insights from Qualified’s Claire Ebben
AI without orchestration is just noise.
by Tanushree Verma
![Buzz-Worthy: Docubee's Rebrand That Changed Everything [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1161_Learn_Article_%5BIndustry_Insights_Crystal_Hoecker%5D_V1b.png?height=458&name=G2CM_FI1161_Learn_Article_%5BIndustry_Insights_Crystal_Hoecker%5D_V1b.png)
Buzz-Worthy: Docubee's Rebrand That Changed Everything [+ Video]
Rebranding isn’t just about a new logo or fresh color palette.
by Alexandra Vazquez
Asana vs. Monday: I Built Projects and Picked a Side
Choosing between Asana and Monday can be tricky. These project management software programs have...
by Sagar Joshi
Building a Customer Fan Base With Kevin Lau of Freshworks
What’s common between Taylor Swift and B2B companies?
by Sidharth Yadav
Getting Real About AI Readiness with New Breed’s Jonathan Burg
In the rush to embrace AI, many companies are sprinting toward adoption without a clear strategy or...
by Alexandra Vazquez
Webflow vs. WordPress: I Built on Both to See Who Wins
While comparing website builder platforms, I stumbled across a few choices. Popular platforms like...
by Sagar Joshi
22 Biggest Cyber Attacks in History That Made Global Headlines
Not all history is written by humans. Some is logged by malware.
by Washija Kazim
What Google’s Q1 Earnings Reveal About the Future of Search and AI
Google’s parent company, Alphabet, reported better-than-expected Q1 2025 results on Thursday, April...
by Soundarya Jayaraman
I Tested Midjourney vs. DALL·E To Find the Best AI Image Generator
I’ve tried just about every major AI image generator out there: DALL·E, Stable Diffusion,...
by Soundarya Jayaraman
My 8 Picks for the Best Online Reputation Management Tools
As a marketer, I’ve come to realize that no amount of clever branding can outweigh a bad online...
by Harshita Tewari
My Honest Evaluation of 7 Best Corporate LMS Software in 2025
When I first stepped into the portals of G2, I experienced an earnest desire to learn, grow and...
by Shreya Mattoo
I Found 9 Field Service Management Tools To Be The Most Valuable
On a busy Tuesday morning, the office printer jammed, causing a backlog of tasks and frustration...
by Devyani Mehta
7 Best Identity Verification Tools I Recommend For End-to-End Security
Recently, I couldn’t log into a critical system at work, and after what felt like a hundred failed...
by Devyani Mehta
My Take on the 7 Best Board Management Software
One Monday morning, our board of directors was set to meet for a crucial strategy session. As the...
by Devyani Mehta
6 Best Restaurant POS Systems: Ranked and Reviewed (2025)
When I started digging into restaurant POS systems, I didn’t expect to find so many options, each...
by Soundarya Jayaraman
Measuring Thought Leadership Value with Arwinder Kaur
Measuring the impact of thought leadership has never been easy.
by Sidharth Yadav
How Natural Language Processing Enhances Multilingual Transcription
There were once more than seven thousand languages shaping human communication — until technology...
by Ankit Bhayani
Attending RSAC 2025? Here's Everything You Need to Know
The RSAC 2025 Conference is just around the corner, set to take place April 28 - May 1, 2025, at...
by Holly Hunt
What Is Open-Source Software? (+ The Benefits and Risks)
There’s no “I” in “technology.”
by G2 Staff
How to Turn VDI Into a Remote Worker's Dream
Nowadays, it’s rare for an organization to not provide a way for people within it to access their...
by Mary Clare Novak
The AI Marketing Mind 2025: Strategy for Intelligent B2B Customer Connection
When it comes to AI, new tools drop daily and everyone’s got a hot take. It’s easy to feel like...
by Victoria Blackwell
Wix Vs. Shopify: We Have A Winner for 2025
As a website designer or developer, you often land at a crossroads: which website builder software...
by Sagar Joshi
I Reviewed 7 Best ETL Tools for Data Transfer Efficiency
As a marketing professional, I am best friends with data. If we zoom in to the absolute core of my...
by Shreya Mattoo
6 Adobe Illustrator Alternatives I Tried and Loved (and Why)
Adobe Illustrator was created in 1987, originally launched for Microsoft Windows personal...
by Sagar Joshi
The Case For Auditable AI with Mike Whitmire, CEO of FloQast
AI is giving finance a serious upgrade.
by Alexandra Vazquez
Codex CLI Is OpenAI’s Boldest Dev Move Yet, Here's Why
While everyone was busy talking about OpenAI’s new o3 and o4-mini models, the company quietly...
by Sudipto Paul
Applicant Tracking Systems Pricing: Insights Based on G2 Data
An application tracking system (ATS) is part of many organizations' recruitment tech stack....
by Sudipto Paul
Perplexity vs ChatGPT: I Ran 10 Prompts to See Who Wins
Everyone’s comparing AI chatbots — but what happens when one of them is not a chatbot at all?
by Soundarya Jayaraman
My Honest Take on 7 Best Session Replay Software
If you've ever stared at a high bounce rate and thought, what happened here? Same.
by Tanuja Bahirat
I Evaluated and Ranked the 6 Best Retail POS Software
A few years ago, I helped a friend launch their retail store. The shelves were stocked, the...
by Devyani Mehta
Why Content Teams Need a Plan: Kate O’Neill on AI, Risk, & Readiness
Picture this: It's 2025. Your marketing intern used an AI tool to generate content for your biggest...
by Tanushree Verma
I Reviewed Best Operational Risk Management Software: Top 8 Picks
Recently, I underwent a critical customer escalation. I mentioned their product in a different way...
by Shreya Mattoo
AI Continent Action Plan: A Global Standard for Ethics and Innovation?
Artificial intelligence has certainly changed from an academic curiosity to an economic necessity....
by Devyani Mehta
ERP Software Cost: Real Insights Based on G2 User Reviews
Comparing enterprise resource planning (ERP) software costs is tricky. It involves analyzing...
by Sudipto Paul
![More Than Just Contacts: 30+ Years of CRMs With Nimble's CEO [+Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1153_Learn_Article_%5BProfessional_Spotlight_Jon_Ferrara%5D_V1a.png?height=458&name=G2CM_FI1153_Learn_Article_%5BProfessional_Spotlight_Jon_Ferrara%5D_V1a.png)
More Than Just Contacts: 30+ Years of CRMs With Nimble's CEO [+Video]
Customer relationships have come a long way since the early days of CRM.
by Alexandra Vazquez
9 Best Customer Success Software I'd Pick to Stop Churn
Ever watched a high-potential customer slip away without warning? I have—and even from the outside...
by Soundarya Jayaraman
You Sigh, Pause, and Ramble, and Amazon’s Nova Sonic Still Gets the Job Done
Amazon is a leader and pioneer in developing voice-assistive applications with conversational...
by Shreya Mattoo
I Tested DeepSeek vs. ChatGPT in the Ultimate AI Showdown
When I first heard about DeepSeek in January 2025, I thought it might be just another name on the...
by Soundarya Jayaraman
My Evaluation of 7 Best Accounts Receivable Software in 2025
I often ideate and mentally prototype a bootstrapped brand of my own. One of the initial thoughts...
by Shreya Mattoo
Courageous Marketing: Lessons from Gong's Udi Ledergor
If there’s one thing B2B marketing doesn’t need more of, it’s forgettable, safe, same-old-same-old...
by Sydney Sloan
Chatbot Pricing: Weighing Top 6 Chatbot Software
As conversational AI gained popularity, customers have become accustomed to instantaneous...
by Sudipto Paul
What Is NetSuite Implementation? Checklist and Best Practices
NetSuite implementation is your top priority right now, but you know it’s no walk in the park.
by Sagar Joshi
What Is Material Takeoff? (+Process of a Takeoff)
Any construction project begins with a clear plan, and in the soul of every plan is material...
by Sagar Joshi
Payroll Software Cost: What G2 Data Shows In 2025
Payroll software helps you automate payroll in a company while ensuring compliance and various...
by Sudipto Paul
How UserTesting Leverages the Voice of the Customer in an Age of AI
At G2 Reach Europe last month, Jamie Anderson from UserTesting and G2 CMO Sydney Sloan shared...
by Kelly Walters
Balancing Innovation With Risk Management: Insights from a GRC Expert
Welcome to the new frontier of marketing, where creativity meets risk management, and AI is both...
by Tanushree Verma
How to Embrace AI: Get Behind the Wheel
When rapid innovation turns your world upside down, you have two choices. You can look at it like a...
by Tim Sanders
What Is an Ad Network? Types, Benefits, and Examples
Ever feel like digital ads are following you around the internet?
by Sagar Joshi
The Ripple Effects of US Tariffs on the Software Industry
Markets are reeling. Wall Street just lost $5 trillion in two days, its worst week since 2020.
by Soundarya Jayaraman
From Studio Ghibli to Reddit: Who’s Fighting AI Privacy Concerns?
AI isn’t just creating; it’s collecting.
by Washija Kazim
6 Postman Alternatives So Good, I Almost Forgot Postman
Postman is a popular application programming interface (API) platform with an entire ecosystem of...
by Sagar Joshi
My 6 Picks for the Best Enterprise Risk Management Software
I’ve always believed chaos is just a sign of a missing system.
by Harshita Tewari
AI and Trust Management: The GRC Evolution That Can’t Be Ignored
As Drata’s CEO, I’ve watched governance, risk, and compliance (GRC) transform from a back-office...
by Adam Markowitz
Sell Smarter: 10 Best Sales Intelligence Software I Recommend
Early in my career, I worked with a small D2C company with a great product and a motivated team....
by Devyani Mehta
My Exclusive Take: 7 Best HCM Tools in 2025 to Consider
I used to think Fun Fridays were not my thing. Until I witnessed my HR teams in action and their...
by Shreya Mattoo
7 Best Digital Asset Management Software I Recommend (2025)
If you’ve ever spent way too long digging through endless folders just to find that one logo file,...
by Soundarya Jayaraman
How Strong Is AI When Hallucinations Haunt?
AI knows it all — but what happens when it makes it up?
by Kamaljeet Kalsi
The Best Lead Intelligence Software? I’ve Got 7 Picks
I don’t pull lead lists, but I know when they’re broken.
by Harshita Tewari
How a Marketing Automation Strategy Boosts Business ROI
Today, marketing automation isn’t just about convenience — it's the default standard for executing...
by Agnishwar Banerjee
AI vs AI: Is This Cybersecurity’s Moment of Reckoning?
While "AI in cybersecurity" might conjure images straight from a tech-thriller — deepfakes...
by Sidharth Yadav
CoreWeave's IPO: What It Means for the AI Cloud Market
CoreWeave's IPO has finally hit the market, and Wall Street's reaction has been muted as shares...
by Holly Hunt
ChatGPT’s Ghibli-Style AI Art Sparks Creativity Debate, Here’s Why
Studio Ghibli, the iconic Japanese animation house behind gems like Spirited Away, and My Neighbor...
by Sudipto Paul
What Is Graphic Design? A Beginner's Guide for 2025
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
Overnight Shipping: Comparing USPS, UPS & FedEx
Remember Veruca Salt's unforgettable demand in Willy Wonka: “I want it now!” Today's shoppers feel...
by Deirdre O'Donoghue
My Honest Evaluation of 6 Best Event Management Platforms
If I’m hosting a dinner party, I have a theme, a playlist, a guest list with RSVPs, and probably a...
by Tanuja Bahirat
I Tested Gemini vs. ChatGPT and Found the Clear Winner
You know you’re living in the future when choosing your AI sidekick feels more like deciding...
by Soundarya Jayaraman
My Review of the 7 Best Social Media Management Tools
Here’s the thing most blog posts won’t say: a lot of “top-rated” social media management tools are...
by Harshita Tewari
What Is Data Storage? Types, Trends, and Solutions
Filing cabinets are obsolete. So are storage silos and reactive backup plans.
by Samudyata Bhat
How G2 is Transforming the Buyer Journey With AI Localization
G2 recently hosted our first-ever Reach Europe event, where c-suite executives and GTM leaders from...
by Ross Briggs
How AI Knowledge Bases Enhance Self-Service, Support, and Retention
Imagine standing in a queue to order a burger, and by the time you reach the counter, the store is...
by Gowri Ramkumar
![SEO in the Age of AI: Expert Insights from Kevin Indig [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1150_Learn_Article_%5BProfessional_Spotlight_Kevin_Indig%5D_V1b.png?height=458&name=G2CM_FI1150_Learn_Article_%5BProfessional_Spotlight_Kevin_Indig%5D_V1b.png)
SEO in the Age of AI: Expert Insights from Kevin Indig [+ Video]
SEO is no longer what it used to be.
by Alexandra Vazquez
Brand Consistency: Why It Matters and How to Achieve It
Ever browsed a product on your phone, then headed to a store and instantly recognized it from how...
by Julia Schonrock
8 Best VoIP Providers in 2025: My Honest Review
Gone are the days when traditional phone calls were the medium of communication. Most businesses...
by Shreya Mattoo
The Ultimate Shipping Guide for Fashion & Accessories Brands
In the fashion industry, the e-commerce journey from cart to closet is just as important as the...
by Kimberley Hughes
How AI-Enhanced OCR is Transforming Logistics
Optical character recognition (OCR) was simply about reading text off an image. But now, with AI in...
by Zoha Shahzad
What Is a Network Security Key? How to Find and Fix It
Your Wi-Fi’s acting up, and suddenly your laptop wants a “network security key.” What even is that...
by Sagar Joshi
I Evaluated 6 Best Audit Management Software (2025 Edition)
I’m the kind of person who loves a well-organized system.
by Tanuja Bahirat
How Much Does a POS System Cost? G2 Data Breaks It Down
Purchasing a point-of-sale (POS) system isn’t as simple as buying another product for your retail...
by Sudipto Paul
NVIDIA GTC Is Over: Here’s What You Need to Know
“AI is going through an inflection point,” said Jensen Huang, NVIDIA CEO, to an enormous crowd at ...
by Holly Hunt
I Tested the 9 Best ChatGPT Alternatives in a Prompt-off
On November 30, 2022, I, like millions of others, tried ChatGPT for the first time, and wow, a...
by Soundarya Jayaraman
I Tried 8 Best AI Writing Generators to Assist Writers
Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form...
by Shreya Mattoo
Coding the Hard Way? I Tried 9 Best AI Code Generators
I never wanted to be a coder.
by Sudipto Paul
IT Teams, These 9 Best MDM Solutions Are the Real Deal
My phone and I are inseparable.
by Washija Kazim
I Tested 10 Best Contract Management Software: Here’s My List
Let’s be real—no one gets into marketing thinking about contracts. I sure didn’t. But after years...
by Harshita Tewari
Take AI’s Mask Off: Use These 8 Best AI Detectors I Tried
As a content writer with over a decade of experience, I’ve spent countless hours perfecting my...
by Sudipto Paul
I Tested the 8 Best Password Managers: Here’s My Take
When I was a kid, passwords were a fun little game. I’d come up with something silly, like my...
by Devyani Mehta
7 Best Live Chat Software: Why I Think These Are Gold
It all started when I noticed the constant ringing of the phone at our family business. There were...
by Sudipto Paul
My Review of the 10 Best SMS Marketing Software
As a marketer, I’ve relied on email marketing tools to boost customer engagement for as long as I...
by Devyani Mehta
I Evaluated 8 Best Service Desk Software for Modern IT Needs
Before I swapped customer calls for catchy content, I never imagined I'd find myself deep in the...
by Washija Kazim
10 Best Email Tracking Software I Use for Smarter Campaigns
I live and breathe emails.
by Washija Kazim
I Tested 11 Best Webinar Software: My Hands-On Review
Over the years, I’ve collaborated with marketing teams to produce various webinars, from live...
by Sudipto Paul
65+ LinkedIn Statistics Highlighting Present and Potential Trends
LinkedIn, a social networking platform for professionals, is popular with people, especially those...
by Sagar Joshi
Customer-First Personalization in the Age of AI: Takeaways from Adobe Summit
When John C. Maxwell said, “Change is inevitable. Growth is optional.” I'm convinced he was talking...
by Victoria Blackwell
Corporate Performance Management (CPM)
6 Best Corporate Performance Management Platforms I Tested
I’ve always been fascinated by the power of data.
by Tanuja Bahirat
Key Takeaways from G2's EAB: Adapting to Changing Customer Expectations and AI Search
In a recent meeting with G2's Executive Advisory Board (EAB), our leadership team discussed...
by Godard Abel
Lead Magnets 101: Everything You Need to Know and How To Build One
Congratulations! You’ve done the hard part — your marketing efforts brought people to your website....
by Şeyma Beyazcicek
I Compared & Picked: 6 Best Procure-to-Pay Software
Managing business purchases might seem simple until invoices pile up, approvals get delayed,...
by Devyani Mehta
OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review
OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...
by Senthil Rajagopalan
Is AI Saving the Creative Industry? A Chat With Superside's CMO
In the creative world, burnout isn't just a buzzword — it's an epidemic. A staggering 78% of...
by Tanushree Verma
My Review of the 9 Best Construction Management Software
Before I became an SEO content specialist, I studied civil engineering.
by Devyani Mehta
Google Acquires Wiz: A $32B Bet on Cybersecurity Dominance
Google just made its biggest acquisition play yet. In a $32 billion all-cash transaction, the tech...
by Sudipto Paul
I Tried 8 Best Customer Data Platforms in 2025: What Works?
What is the possible reason that your customer marketing isn't yielding any significant wins? I...
by Shreya Mattoo
9 Best Legal Case Management Software for Law Firms: My Review
I’m not a lawyer, but I know that running a law firm isn’t just about winning cases. It’s about...
by Soundarya Jayaraman
My Take on 10 Best Sales Engagement Software to Close Faster
My days were 36 hours when I was a part of a sales team.
by Shreya Mattoo
The 3-2-1 Backup Strategy: Your Blueprint for Data Protection Success
Data loss, no matter the cause, is a threat to organizations. The 3-2-1 backup strategy helps you...
by Praveen E
The 7 Best Free Online Fax Services I Tried (2025)
I never thought I’d need to send a fax in 2025.
by Soundarya Jayaraman
I Tried The Best Marketing Analytics Tools: Here’s My Review
I’ve been working in content marketing for several years now, experimenting with everything from...
by Tanuja Bahirat
Hiring Made Easy: I Evaluated and Reviewed the 8 Best ATS (2025)
The more time I’ve spent working alongside HR teams, the more I realize hiring is a lot like...
by Harshita Tewari
What Is Workflow Management? Why It's Essential for You
Technology has redefined business efficiency. Companies like Uber, GrubHub, and Amazon operate...
by Rukmani S.
11 Essential Brand Elements to Build a Strong Identity
Building a memorable brand goes far beyond having a beautiful logo or a catchy slogan. It involves...
by Hannah Tow
Cold Emails That Convert: Proven Strategies for Success
Cold email outreach isn’t for the faint of heart. It requires grit, fortitude, persistence, and...
by Sujan Patel
From Code Cleanups to Breakthroughs: Evolving Innovation at G2
Ever wonder why your teams struggle to innovate beyond their roadmap? They’re likely too busy...
by Dan Knox
G2 Data Reveals How Non-Designers Are Taking Over Canva
A teacher crafting lesson plans.
by Sudipto Paul
What Is Video Commerce? Benefits, Types, and Best Practices
As an e-commerce retailer, you’ve probably noticed a growing trend: shoppers drop off before...
by Sagar Joshi
What’s The Growth Rate of Mobile Marketing? Statistics for 2025
With the increasing number of smartphone users, mobile marketing and advertising is growing at a...
by Sagar Joshi
What Is Microservices Architecture? (+The Why and How)
Did you know why Netflix migrated from monolithic to microservices architecture? To scale.
by Sagar Joshi
Are SEO Tools Ready For The AI Search Era?
We called it back in July 2024 — AI chatbots like OpenAI’s ChatGPT and Perplexity wouldn’t just...
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Boosting Efficiency: The Role of AI in Capital Program Management
Artificial intelligence (AI) is transforming industries globally, yet the construction sector —...
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How L&D Events Foster a Culture of Continuous Learning and Growth
Let's be honest — corporate training has a pretty bad reputation. The words alone might conjure...
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Breaking News in the World of Frontier AI Labs
Last week, there were three major developments in the world of frontier AI labs. They all signal an...
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Tried and Tested: G2 Superusers Reveal Top Marketing Tools
As the community manager at G2, I’m always inspired by the insights shared by our vibrant community...
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How To Build an Accounts Receivable Automation Business Case
Imagine a growing business constantly extending free credit to customers but lacking the systems to...
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What Is Account-Based Marketing (ABM)? A B2B Guide
Would you rather be addressed as “Hey there” or your name?
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I Reviewed G2's 11 Best Accounting Software: Results Inside
Accounting has never been my favorite subject.
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12 Best Free Writing Software I Tested (and Tips for You)
I know writing can be hard. Or easy and fun. Or fun and hard.
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Can AI Sell? I Evaluated 8 Best AI Sales Assistant Software
I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...
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Using AI to Improve KPIs for Alignment and Clarity
Key performance indicators (KPIs) are the backbone of effective organizational performance...
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My Evaluation of the 7 Best Affiliate Marketing Software
I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...
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AI + User Signals: Reinventing Cold Email Outreach Success
I'll never forget that one pivotal conversation I had about listening. My friend sat across from...
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Weathering Retail Transformation With Shelley Huff’s Strategic Leadership
Creating and driving organizational transformation can feel like driving on the opposite side of...
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Launch Products Like a Pro With PMM Camp’s Tamara Grominsky [+ Video]
Launching a product isn’t just about the grand entrance. It’s about coordination, strategy, and...
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What Is Quora? Everything You Need to Know About This Platform
People ask a lot of random questions.
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Top Data Analytics Trends Shaping the Future of Integration
Modern data integration solutions and analytics practices are rapidly evolving through automated...
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Breaking into New Markets: Strategies from Top European SaaS CMOs
Expanding into new markets represents both the greatest opportunity and the greatest challenge for...
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Attending SXSW? We Made This Cheat Sheet for You
This March, Austin, Texas, will once again host one of the biggest tech conferences, music...
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The 6 Best Fleet Management Providers in 2025: My Review
Are you over the moon when your Uber ride arrives on time? Me too.
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AI Has Agency Now. What This Means for Work (And Workers)
Remember HAL 9000 from "2001: A Space Odyssey"? The eerily calm, near-sentient robot? It was a...
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5 Best Virtual Event Platforms That Made Hosting Easy for Me
Working remotely has completely reshaped how I experience events. Instead of packed conference...
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I Evaluated 30+ Cloud Monitoring Tools: Here Are My Picks
I’ve spent the last three years writing about IT and cloud security, talking to DevOps teams, IT...
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Is It the End of SaaS As We Know It?
Something big is happening in the software world. The comfortable, predictable world of annual ...
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My Top 7 EDR Software Picks After Hours of Research
If there’s one thing I’ve learned from researching cybersecurity tools, it’s this: every vendor...
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HR Software Pricing: What G2 Data Shows in 2025
Choosing the right HR software is tough enough, but figuring out the pricing? That’s a whole...
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How the Right Mindset Can Turn Industry Challenges Into Opportunities
Working in tech is not for the faint of heart. It’s a tough and relentless industry due to its...
by Troy Wheeler
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Out-of-Home Ads in the Digital Age with Charlie Riley [Video]
What if I told you that every time you drive by a billboard, you are an active participant in...