Chatbots aren’t just automating support tickets anymore; they’re qualifying sales leads,...
AI Overviews have thrown marketers into a tough spot. On one side, Sundar Pichai, Google’s Chief...
Ever feel like every MDR provider is promising “round-the-clock protection” but no one tells you...
You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...
Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...
Global hiring sounds exciting.But there’s a catch: figuring out local labor laws, tax compliance,...
Programmatic buying is changing fast. Media agencies are navigating fragmented identity, surging...
As a marketer, I work extensively with multiple cloud-native applications, and my workflow often...
Tech companies like yours must move smart today to meet customers’ expectations of instant,...
I’ve seen post after post from sysadmins, solo IT pros, and managed service providers (MSPs) asking...
Digital marketing is noisy. Algorithms change weekly. And good leads? They’re getting harder and...
In simple terms, a contract is a promise (but one that can carry serious legal weight).
Here’s a number that should make every IT leader sit up straight: the average cost of a data breach...
With the rapid transformation of the corporate industry over the past years, businesses are still...
Passwordless authentication isn’t just a futuristic idea anymore; it’s becoming essential for...
Your business is evolving fast, but is your team built for what’s coming next?
Thinking about getting into the editing industry but have no idea how one gets into the field in...
If you've ever read a compelling article or book by a public figure and thought, “This is...
Ever wonder why some brands feel everywhere, from your morning news feed to the billboard you pass...
You don’t need to be an ML expert to forecast effectively. With K-nearest neighbor (KNN), you can...
Today’s teams are more connected.
Modern business continuity hinges on the reliability of technology.
Struggling to grow your brand without burning through your ad budget? Organic marketing might be...
Got an eye for numbers and love the idea of planning projects from the ground up? Then imagine...
If you’ve ever tried picking an analytics platform, you know it’s not as simple as finding “the...
There's a quiet revolution happening in the digital world, and it's being led by people with...
You can patch a system in minutes, but patching human behavior? That takes work.
I’ve spoken with enough CX leaders, marketers, and ops folks to know one thing: managing customer...
The era of rinse-and-repeat SEO is over.
When everything’s generated, how do you spot the genuine?
Ever wish you could disappear from your inbox without feeling guilty about it?
Ever feel like your projects start with excitement but end in chaos? You're not alone. Whether...
How do you know if what you're reading was written by a person or a machine?
As more businesses adopt AI for creative automation and production efficiency, one of the standout...
If you’ve ever looked at your balance sheet and wondered, “Is inventory really a current asset?”...
Finding effective ways to communicate can be a real challenge, especially when teams span cities,...
Tracking internet usage is more than just counting users. It’s about understanding how digital...
Brand is having a glow-up, and AI is the glam team behind it.
Imagine your latest LinkedIn post just hit 50,000 likes. The notifications are buzzing, and you're...
“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO...
I never planned to run a head-to-head test between Gemini and Copilot. I just wanted to get my work...
Tracking and interpreting customer data starts with understanding how to categorize it using ...
Buying a home isn't just a financial decision; it’s a major life milestone.
Think of a city’s transportation system; Roads, highways, and train lines working together to keep...
Nobody enjoys standing in line at the bank with a paper check in hand, just to access their...
With more and more businesses employing rapid application development (RAD) workflows, switching to...
Do you remember those Tupperware and Pampered Chef parties your mom would host when you were...
Ever added something to your Amazon cart on your phone, then finished the purchase on your laptop...
Imagine finalizing a pivotal business deal and the paperwork slips through the cracks. You’re...
“Communication at our workplace is timely, accurate, and open,” said no one ever.That gap between...
B2B business owners rely not just on audience insights, but also on the response of customers or...
At G2, our Executive Advisory Board (EAB) plays a crucial role in shaping our go-to-market...
If you're in sales or marketing, you’ve probably lived through the chaos of a product description...
It’s clear that AI is here to stay, with many of us (myself included) using AI to help us increase...
Remember when the biggest PR crisis was a typo in a press release? Those days feel charmingly...
As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at...
Imagine waking up to find your corporate network compromised, not by brute force but by a...
Some companies didn’t just ring the bell; they set off fireworks when they went for their initial...
When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...
Adobe Illustrator was created in 1987, originally launched for Microsoft Windows personal...
Managing a growing pile of images, videos, documents, and other digital content can quickly become...
Most sales outreach fails. Not because reps aren’t trying hard enough, but because they’re saying...
I’ve never had to build a shift schedule, approve PTO, or chase someone down because they forgot to...
Keeping track of expenses is a headache.
Accounting has never been my favorite subject.
Low-Code Development Platforms
When I first heard about low-code development, I assumed it was just another buzzword, something...
I can’t stand digital clutter.
When I was a kid, passwords were a fun little game. I’d come up with something silly, like my...
I have been following some of the best AI chatbots space ever since ChatGPT made a stunning debut...
Not all identities are stolen in the dark. Some slip through the cracks, unnoticed until it's too...
Early in my career, I worked with a small D2C company with a great product and a motivated team....
The more time I’ve spent working alongside HR teams, the more I realize hiring is a lot like...
Back at one of my earlier jobs, our team was thrown into managing customer support for a growing...
Choosing the right HR software is tough enough, but figuring out the pricing? That’s a whole...
Working remotely has completely reshaped how I experience events. Instead of packed conference...
As a marketer, I’ve often found myself buried under manual workflows—sending follow-up emails,...
Look, I’ll be honest: channel partnerships aren’t really my day-to-day jam. I’m a marketer through...
As a content marketer, I’ve spent countless hours with SEO software to drive meaningful traffic,...
Whether browsing for a new recipe or putting together a presentation deck for work, we utilize AI...
When it comes to AI-powered marketing, we are watching the future unfold in real time.
"Wait, didn’t we already document that?" If I had a dollar for every time I’ve heard or said that,...
I didn’t think I needed yet another AI chatbot until Grok popped up on my Twitter, ahem, X feed,...
Ever feel like you're flying blind in a competitive market? If you're not keeping track of what...
When it comes to the art and magic of branding, few do it better than Disney.
Are outdated systems slowing down your business operations?
In part one of this series, we established an uncomfortable truth: most CRM systems contain data...
Your AI strategy is built on quicksand. Yes, yours.
If you’re looking to build no-code or low-code automation, you may have stumbled upon Make and...
You hear it everywhere, right? Everyone’s pitting AI tools against each other. It’s a new showdown...
I don’t pull lead lists, but I know when they’re broken.
Ever watched a high-potential customer slip away without warning? I have—and even from the outside...
If you've ever stared at a high bounce rate and thought, what happened here? Same.
If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...
In the corporate world, cloud computing and adoption are a strategy that many have adopted.
My days were 36 hours when I was a part of a sales team.
A few years ago, I was put in charge of running an event for a small business. Our small team...
Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.
The last decade has seen a steep increase in the occurrence of ransomware in healthcare, medicine,...
Back in 2020, QR Codes made a dramatic comeback.
I’ll be honest and admit right away that when AI tools like DALL-E and GPTs started popping up, I...
With the increasing number of smartphone users, mobile marketing and advertising are growing at a...
When I first set out to find the best contact center software, I wasn’t coming at it as someone who...
Generative artificial intelligence (AI) infrastructures make it easier to develop and deploy...
I couldn’t open Reddit, check Slack, or scroll through Twitter without someone dropping a link to ...
Like most people, I used to Google everything without thinking twice.
Marketers obsess over performance metrics, yet they routinely overlook one of their most powerful...
You’ve heard it for years: B2B buyers want the same personalized experience for business purchases...
Every sales rep knows that their work with customers is never really over. Even after they agree to...
AI is no longer just helping B2B buyers; it’s making decisions for them.
I used to think building a community just meant “posting consistently” and praying someone...
The speed with which AI entered our lives is phenomenal.
Your marketing strategy may be stuck in 2025.
Today's blockbuster announcement — Salesforce acquiring Informatica for $8 billion — is a...
Digital advertising run through ad networks and exchanges traditionally relied on third-party...
Imagine asking Siri or Google Assistant to set a reminder for tomorrow.
Managing data can be daunting for businesses.
At the Paris AI Action Summit in February, cracks around AI governance surfaced for the first time...
Hiring the right people is tough. It's even tougher when you're relying on gut feel and a resume ...
High-performing teams don’t leave due diligence to chance.
Every brand has a story to tell.
Four out of five software buyers use LLMs to research products, SaaS companies are facing valuation...
Will the art of selling become another casualty of automation?
If you’ve ever been on the deal side of mergers and acquisitions (M&A), audit, or restructuring,...
I have been using ChatGPT for research and rephrasing purposes for two years now. In its initial...
When I need the real scoop on marketing tech, I skip glossy vendor decks and ask the people...
Did you know that being at a company for nearly a decade puts you in a remarkably exclusive club...
Deal negotiations are the onus of several commitments: faster vendor contract approvals, contract...
I’ve always loved to travel.
As a content marketer, I don’t manage IT rollouts or build training programs. Still, I’ve...
In part 1 of this series, we examined how fragmented AI regulations and the absence of universal...
Some years back, I witnessed a magnanimous security breach of a trademarked company website in my...
I believe getting paid should be a simple, straight-forward process, not a stressful one.
Every growing business hits a point where spreadsheets, scattered emails, and manual workflows just...
As a governance, risk, and compliance (GRC) software market research analyst at G2, I have a...
What’s one thing every marketing leader and athlete agrees on? That short-termism is the enemy of...
Application Performance Management (APM)
I’m no stranger to applications crashing, freezing, or throwing errors at the worst possible times....
I’ve always thought sales was cool. There’s something thrilling about solving real problems,...
Whether I’m juggling multiple projects, keeping up with coursework, or just trying to keep my life...
When my friend opened his café, he was all about convenience. He wanted online menus, quick payment...
Having worked in various nonprofits for over four years, I’ve seen firsthand the complexities of...
In college, I used to think creating something meaningful in tech required superhero-level...
The constant juggling of work tasks, personal events, and last-minute changes often left me feeling...
A few days before our quarterly all-hands, we realized we had a problem.
Dynamic moves, crystal clear animation, and quirky audio resounding as characters move on the...
I’ve had my fair share of battles with PDFs.
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
In the pre-single sign-on (SSO) era, I never conveniently browsed an application as I got stuck in...
Having led a nonprofit dedicated to sending sanitary pads to areas facing scarcity, I’ve personally...
I’ve always been fascinated by how the right visuals can turn complex information into something...
Look, I’m no web developer. I don’t mess with code or follow the latest JavaScript frameworks. But...
When I first stepped into Sam Esparza’s sound design class at Scottsdale Community College, I had...
I came across digital signage at my home airport some years ago.
If you’ve ever faced the dreaded task of retracing your steps to find that one article you swore...
Everyone has heard the adage, “Time is money.” In today’s digital world, there are more...
When Disney’s Toy Story debuted in 1995, it was the first movie I watched that was 3D. Now,...
There are two types of people in this world: those who can sit down, focus, and absorb information...
As a marketer and an AI enthusiast, I'm always looking for tools that make creativity faster,...
Creating a presentation can swing from exhilarating to downright stressful, right? From my school...
Like most folks, I fell into my browser choice more out of habit than actual decision. I used Edge...
Remote desktop software has been my go-to tool for years, whether I’m figuring out why my parents’...
Growing up in the early 2000s, cartoons left a big impression on me. Amidst my daily routine of...
When I entered the corporate industry five years ago, I used to access the web via a local area...
Compensation planning sounds straightforward until you're knee-deep in spreadsheets, juggling...
Manual tasks have a sneaky way of piling up. One moment I’m sending a simple follow-up email, the...
When you work in marketing, you're constantly making decisions that could go either way. Should...
Financial crime doesn’t wait for anyone. Whether it’s fraud, money laundering, or suspicious...
As someone who’s been in the SEO game for a while, I have used Semrush for keyword research and...
AI video generators are having a moment. Tools like Synthesia, Veed, HeyGen, Canva, and Colossyan...
As brands strive to build product visibility in a tough market, it's still hard to think through...
I was just about to use a skincare product sent by a brand when I received a call from their...
While unboxing a new shampoo tailored specifically for Indian hair types, I couldn't help but...
Financial clarity is one of the strongest advantages a company can have.
If there's one thing working in marketing has taught me, it's that keeping existing customers...
The recent Paris AI Summit made headlines as the US and UK declined to support a diplomatic...
AI without orchestration is just noise.
Rebranding isn’t just about a new logo or fresh color palette.
Choosing between Asana and Monday can be tricky. These project management software programs have...
What’s common between Taylor Swift and B2B companies?
In the rush to embrace AI, many companies are sprinting toward adoption without a clear strategy or...
While comparing website builder platforms, I stumbled across a few choices. Popular platforms like...
Not all history is written by humans. Some is logged by malware.
Google’s parent company, Alphabet, reported better-than-expected Q1 2025 results on Thursday, April...
I’ve tried just about every major AI image generator out there: DALL·E, Stable Diffusion,...
As a marketer, I’ve come to realize that no amount of clever branding can outweigh a bad online...
When I first stepped into the portals of G2, I experienced an earnest desire to learn, grow and...
On a busy Tuesday morning, the office printer jammed, causing a backlog of tasks and frustration...
Recently, I couldn’t log into a critical system at work, and after what felt like a hundred failed...
One Monday morning, our board of directors was set to meet for a crucial strategy session. As the...
When I started digging into restaurant POS systems, I didn’t expect to find so many options, each...
Measuring the impact of thought leadership has never been easy.
There were once more than seven thousand languages shaping human communication — until technology...
The RSAC 2025 Conference is just around the corner, set to take place April 28 - May 1, 2025, at...
There’s no “I” in “technology.”
Nowadays, it’s rare for an organization to not provide a way for people within it to access their...
When it comes to AI, new tools drop daily and everyone’s got a hot take. It’s easy to feel like...
As a website designer or developer, you often land at a crossroads: which website builder software...
As a marketing professional, I am best friends with data. If we zoom in to the absolute core of my...
AI is giving finance a serious upgrade.
While everyone was busy talking about OpenAI’s new o3 and o4-mini models, the company quietly...