Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites - the...
Abandoned carts are one of the most maddening parts of running an e-commerce business.
Technology has transformed every industry, and its impact on the healthcare sector is...
Continuous learning is essential for both individual and organizational growth, and learning and...
Although talk of the Great Resignation and quiet quitting have died down, employee engagement...
With the progression of advanced machine learning inventions, strategies like supervised and...
Businesses spend a lot of time, revenue and manpower on collating raw data.
Payroll is a business enabler.
Tired of handing over your data to every platform you use?
Managing projects has always been a core part of my work.
"AI is no longer a tool. It's integrated into how we work; it's a business imperative.” These are...
Plagiarism isn’t an academic word that disappears once you graduate. Neither is it as simple as ...
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
Digital marketing feels like juggling flaming swords on a tightrope.
Let’s address the elephant in the room: No marketing campaign performs equally well as the others....
Account-based marketing (ABM) has become a cornerstone of B2B marketing, revolutionizing how...
As technology evolves, so do customer expectations, creating a dynamic interplay that drives...
As brands compete for attention, understanding the power of graphic design has never been more...
Most of us knew Internet Explorer (IE) before we even understood what a web browser was. It...
"'Sorry for the delay, we're experiencing higher than usual volume..." If your customer support...
Business intelligence (BI) is making a significant impact across industries by helping...
With a limited budget, you want to ensure you're not wasting time or money when launching your...
You walk into a store, and every staff member knows exactly what you need, understands your...
Have you ever received an email mentioning that one thing you’ve been seeking for weeks? You might...
It’s well known that marketing and creative teams are constantly under pressure to produce quality...
Finding effective ways to communicate can be a real challenge.
Day in and day out, you show up to your job and work hard, so you and your team hit your goals. Now...
Best collaboration tools have completely changed the way I work, and I don’t say that lightly.
Chatbots work 24/7, tirelessly striving to solve your stakeholders’ problems.
In the world of laboratories, precision and efficiency are absolute essentials. Yet, inventory...
Data-driven storytelling is at the heart of winning customer love. But like Cupid’s arrow, it can...
Can films inspire a startup idea?
Whether I’m juggling multiple projects, keeping up with coursework, or just trying to keep my life...
The aim of a distributed denial of service (DDoS) attack is to overwhelm a network or server...
YouTube has made content creation and sharing simpler.
Metaverse means "beyond the universe” and was introduced to us by authors like Neal Stephenson in...
As we sleigh into December, let’s inspect how November's seven most impactful AI news events will...
I have been following some of the best AI chatbots space ever since ChatGPT made a stunning debut...
I’m on LinkedIn every day.
Hola! Hello! Annyeonghaseyo! If you’re exploring language learning apps, Duolingo must be on your...
Imagine sitting in a strategy meeting without the numbers that matter.
What would you choose: working on a $1M deal for a year or having a million small or mid-size...
The business of real estate is always changing.
Picture this: You’re scrolling through Instagram or TikTok. Suddenly, you realize that not only...
Sure, the bottom part of the marketing funnel fetches you leads. That’s why companies focus most of...
B2B marketing and selling have not been able to keep up with changes in buyer preferences. Despite...
Every business dreads tax season, but it doesn't have to be so scary.
Plagiarism—using someone else's work or ideas and presenting them as your own—can have serious...
How many people do you think wouldn’t be able to recognize Coca-Cola's logo?
3D printing has evolved significantly in recent years. Many businesses use 3D printers, with new...
The road to bootstrapping a SaaS company is full of hurdles. But for product connoisseurs, it is a...
Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for small...
When it comes to online job hunting, one question often surfaces: Is ZipRecruiter legit for finding...
Streaming has fundamentally changed the way we consume media.
Operating systems change shape quickly. It feels like yesterday we were working on Microsoft...
Branding is more than striking the right creative note.
Is your supplier network skewed?
Today’s e-commerce brands face a unique challenge: their overabundance.
The pharmaceutical industry has undergone substantial changes in the past few years. Traditionally,...
As business demands grow and regulations tighten, keeping up with regulations isn’t just a box to...
Challenging, unstable, disruptive – the words that describe the economic state of the staffing...
As a marketer and an AI enthusiast, I'm always looking for tools that make creativity faster,...
The G2 Gives review campaign is an initiative that allows users to support charitable causes by...
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of...
Recruiting top talent is essential for organizations looking to drive revenue growth, but it often...
With the digital revolution at its peak, faxing seems a thing of the past.
Ever tried learning a new language? The traditional one-size-fits-all methods of books and...
We go to great lengths to secure our software — from business-owned devices to carefully choosing ...
Digitalization across all industries has never been more of a hot topic.
I know writing can be hard. Or easy and fun. Or fun and hard.
The AI landscape is a lot like a New York minute — fast and relentless. Marketing and MarTech...
Black Friday might dominate the headlines, but savvy software buyers know the real deal—Cyber...
Each fall, I look forward to what I call my “World Tour” in the EMEA and APAC regions, where I get...
As technology advances, most developers tend to specialize and stick to a specific area. Front-end...
Google’s AI Overviews are changing the average user’s search experience.
Do you know where the bottlenecks are in your business?
We’ve all seen the trope on a crime TV show — a detective reviews a grainy image of a suspect and...
Think about the last time you failed at work. What are the chances you could have avoided that...
Are you offering enough to keep your employees engaged?
Have you ever wondered what makes a contract legally binding?
The talent market is a competitive place.
Our attention spans are dwindling, and information overload is the norm.
Wondering how some brands get that sleek, informative box on the right side of Google search...
When it comes to managing a business, achieving compliance is often one of the trickiest...
In today's digital-first era, marketing has undergone a seismic shift, with social media and...
Migrating to the cloud can seem daunting. But with the right strategy, any business can achieve it...
Can you sell AI products without mentioning AI?
Let’s face it: the digital content space is as crowded as ever.
Do you bear the brunt of losses and receive bitter and cold looks when the performance graph goes...
Have you ever noticed a declining trend in your landing page visits? Or an increase in product...
Planning an event can be thrilling, but managing the budget can quickly become complicated for any...
Effective SaaS optimization has remained a distant dream for B2B industry.
If you’ve ever spent time fundraising, you know that thanking your donors is one of the most...
Ignoring PCI compliance could cost you more than you think.
Whether it's the lure of household chores, the temptation of Netflix, or even family interruptions,...
As a small business owner, you're probably familiar with these scenarios: Your website isn’t...
Some people have a burning desire to run their own business, but some prefer the stability of a...
Root cause analysis (RCA) brings together training, tools, and technology to assist organizations...
Healthcare is an incredibly complex and critical industry. With healthcare workers and their...
A lot has happened in 2024, and it feels like just yesterday everyone was watching the Olympics,...
Are you finding it tough to get your content ranking on search engines? Struggling to secure that...
For aspiring real estate agents, lead generation should be a primary focus.
Have you walked into a meeting where your team sits silently, staring at their screens like they’re...
Knowing how satisfied your customers are is crucial for your business's success.
The clock is ticking. Guests are arriving, and everything seems to be going smoothly – until the...
Growth is a priority in every industry. Companies are constantly optimizing their processes to...
Stop me if this sounds familiar. You host a party. It comes alive when everyone’s gathered...
Customer queries don’t really have a working-hours limit. However, imagine being able to provide an...
Ever wondered how the products you find on store shelves make their way from factories to your...
Ensuring that every employee meets their performance expectations is crucial for organizational...
In a world saturated with advertisements and digital distractions, capturing consumer attention has...
How do you express gratitude to your employees?Does it take the form of a year-end holiday party?...
If you ask me what the secret is to make a lasting impression in today's marketing landscape, I'd...
Think about your favorite gaming gadget.
As a business powered by customer voice, we embrace any opportunity to capture feedback from our...
A virtual private cloud (VPC) is a private cloud-like computing environment within a public cloud.
If you work as a property manager, you know that the paperwork never ends. Add to that tenant...
Ping! Another meeting invite lands in your inbox. You cringe, remembering the last video call when...
Nothing in the construction industry comes for free. Landing a new construction project involves...
Nothing frustrates network engineers quite like slow internet speed at work.
Between the buyer, seller, and lender, there are countless steps to take before a real estate deal...
If you've spent time online, you've likely seen someone saying that email is dead, cold-calling is...
Politics and religion are the two topics most families know not to discuss over dinner. In job...
Customer-centricity can help a brand differentiate itself in a crowded market, but customers and...
There's much debate in the sales industry over which sales key performance indicators (KPIs) and...
Programmatic advertising is rapidly becoming the dominant form of media buying in the digital...
Turning a small business into a larger one is a huge undertaking – one that isn’t always replicable...
Leaders are continually exploring avenues to boost efficiency and minimize operational costs. One...
When presented with a task, our first thought is to explore options for the best approach.
Getting the right hire is key for any business.
Forget following the leader; these days, it’s all about creating your own path to success.
Most businesses fail, not due to a lack of ambition or vision but because entrepreneurs often ...
Never underestimate the power of acknowledgment.
Businesses need money to survive. And in the era of technology, it seems that every company has a...
“Less is more" can apply to a lot of things in life, but not when it comes to collecting online...
The software we buy, the vacations we take, the food we eat - there is a digital platform available...
It’s well known that employees do their best work when they’re happy and engaged. As an HR...
When people hear the term small business, they typically think of a mom and pop shop with a single...
As a profession, real estate can offer countless growth opportunities for those willing to work...
When you need an answer and need it fast, wouldn’t it be nice to ask everyone in the world who...
Maintaining a healthy sales pipeline hinges on effective sales prospecting
Artificial intelligence (AI), an inevitable part of our lives now, can actually be the answer to...
Gone are the days when writing test automation meant hours of coding and debugging.
Change is hard. Just as the Grinch initially loathed Christmas, transformation can feel daunting in...
The trend of companies going remote is here to stay.
Signing on the dotted line screams big commitment for a buyer and good news for a seller.
Imagine logging into your account to find your money has grown overnight or checking your...
Are you tired of chasing revenue without seeing a profit?
Creating and selling online courses is one of the best ways to create an additional stream of...
The global economy is undergoing significant shifts with high interest rates, increased regulatory...
As a content marketer, I am sure you would have never had it easy.
Are you a small business owner struggling to stand out online?
There’s something delightful about not having to commute any further than from your bed to your...
At 18, I interviewed for a job at a local produce store. Three people, including the owner,...
Influencer marketing has vastly grown over the last number of years, and has no intention of...
Looking to understand the financial health of a business before investing?
This Cybersecurity Awareness Month, G2 brings you a comprehensive look at the state of digital...
You’ve just landed a phone interview—congratulations!
Running a small business comes with many responsibilities, and managing payroll is one of the most...
“Do you have anything to ask me?”
Hey there. It's nice to connect with you!
Be it a flash sale alert, an exclusive discount code, or a personalized offer, SMS marketing stands...
There is a time and place for spontaneity, but not when it comes to building an internal...
The war for tech talent continues to grow with no signs of slowing down.
Getting my offer to work at G2 was one of the biggest reliefs I’ve had in my career. However, it...
As you work towards advancing your career in talent acquisition, your ultimate goal should be to...
Details matter. Especially in legal agreements.
Small businesses and big challenges tend to share the same room. You need tech to level the playing...
Picture this: a bustling hospital. Numerous doctors, nurses, and staff busy with different tasks,...
Choosing the best audience response system (ARS) makes it easier to meet your goals of increasing...
Manually managing day-to-day inventory, from tracking shipped raw materials to identifying items...
We think we live in a world where clean air is as abundant as sunlight, where pristine waters flow...
Imagine a high-performing team so engaged and loyal that turnover becomes a distant memory.
Do you find yourself repeating the same tasks with every project you start?
For many writers, the journey from writing a book to publishing is a rollercoaster of challenges.
Data is the lifeblood of business success. However, simply having access to massive amounts of data...
Executive summaries and this sentence have one thing in common: they both act as a hook.
Did ChatGPT really lose billions of users to Gemini? A Financial Times article from September 2024,...
The remote work era has shifted how companies work, ushering in contractual hiring as the new norm.
The line between independent contractors and employees can often feel blurred, which leads to...
It was in college that Sachin Gupta first realized the flaws with traditional skill assessment...
Thinking about getting into the editing industry but have no idea how one gets into the field in...
Ever hit “record” only to find yourself stumbling through your words, unsure of what to say next?
Is your website struggling to rank in search engines despite your best efforts?
You work hard for the money, but are you really getting paid what you deserve?
Do you often find yourself tensed before a go-to-market campaign?
Do you drown in invoice receipts while forecasting expenses for an event?
Starting a marketing agency is one thing; running it successfully is another. To do it well, you...
Imagine predicting customers' behavior. This isn’t just a fantasy - it’s reality.
Are you still stuck in the vortex of debit payments and in-store cash transactions?
The workforce is constantly in flux.
As interest rates fluctuate and inflation affects everyday costs, understanding how to take out a...
Navigating your career path can feel a bit like traversing the meandering yellow brick road. ...
Seth Godin. Tony Robbins. Vandana Shiva.
Traditional AI has already transformed mergers and acquisitions (M&A) by simplifying time-consuming...
Data is a goldmine to the business travel industry, but only if managed effectively.
Close your eyes and think about all the notifications, updates, calls, and messages you and your...
As a customer marketer, one of the most valuable resources I have is a strong network of other...