When I think of integration, I picture a well-oiled machine.
The future of email marketing is here!
For an average user, buying the right software is the greatest feat. But, in the end, how you...
Sales tools are the lifeblood of any efficient sales process.
Data security and protection are the secrets to success for many businesses, and cloud data...
The education industry is brimming with fierce competition, with colleges and universities vying...
In a competitive business landscape, you have to find effective strategies that give you an edge...
Every day, strategic decisions must be made to monitor, assess, protect, and optimize your...
No business should be without social media monitoring.
Just a decade ago, customer relationship management (CRM) software used to be a whim – expensive...
Cooking a gourmet meal and buying software have a lot in common. Both are more complex than they...
In a crowded online market, it's hard to stand out as a business. But with social listening tools,...
Whether you're speaking to a live audience of 10 or 10,000 or delivering a talk online, there's...
We have come a long way from sketching on notepads.
Personalizing your B2B sales strategy connects you with your customers and drives better sales.
In today's rapidly evolving digital landscape, companies constantly seek innovative ways to...
There’s one word you’ve heard as of late in the tech industry: efficiency.
Your devices could be mining cryptocurrency without your knowledge. Right now. It’s called...
HTML has turned into a universal language – like food, music, and dabbing.
Are you constantly tapping your feet to a musical beat in your head?
We’ve all written emails, college essays, and articles and maybe even dreamed of becoming published...
Not redefining ROI yet? There's still time to adopt a new understanding of ROI that can influence...
In today's crowded market, countless products launch daily, but only a few succeed while the rest...
How many hours have you spent saving reference pictures and creating Pinterest boards?
In the world of SaaS, a new strategy has emerged that's turning traditional sales models on their...
As businesses strive for financial success, one metric often overlooked is days sales outstanding ...
It's time to give the digital villains the boot!
Capturing and sharing images has become easier than ever, resulting in the growing popularity of...
Product localization is one of the first marketing strategies you need to nail when expanding into...
Setting expectations is important in several areas of life.
The thought of redesigning your kitchen must have entered your mind a thousand times.
Rome wasn’t built in a day, and neither are Pinterest Homes.
Musicians, podcasters, and content creators often spare no expense for high-definition audio...
The shifting purchase patterns of the global consumer base have made e-commerce necessary for most...
Emails slip through the crack all the time.
The rise of no-code development ushered in a new era in software development.
Accountability in the workplace starts with a culture of ownership which helps high-performing...
Identifying and implementing effective lead-generation strategies makes all the difference in the...
Generative AI, the advanced technology behind ChatGPT, Google's Bard, DALL-E, MidJourney, and an...
Given the rapid pace of technological development, attackers are constantly finding new ways to...
Treat your customer like you’d treat yourself.
Writing can be hard. Or easy and fun. Or fun and hard.
Every digital and physical production benefits from 3D models used in animation, video game...
There’s a reason accountability has the word “account” in it.
When I started podcasting six years ago, everything was manual.
Think about your favorite product.
“Let's get to the root of the problem."
Free virtual private network (VPN) solutions are tempting.
In marketing, awareness is not the goal; advocacy is.
The structure of any network directly has an impact on its functioning. Consider a metaphor for a ...
Video editing is no longer limited to filmmaking.
Testing, testing…1,2,3. Is this thing on?
Everyone’s been whispering that dreaded word - recession - for at least a year. And now that we’ve...
The future of SaaS lies in embedded ecosystems.
It’s easy to feel optimistic when staring down that list of leads. Turning a prospect into a...
The crunch of project deadlines puts a lot of pressure on project assignees.
Drawing only with a pen and paper is fine – but drawing on a tablet is the future.
Are you losing the trail of your projects?
Email marketing enables brands to contact prospective customers regularly and create trusting...
Seeing the current face of technology, Charles Babbage would be over the moon.
“You get a podcast. And YOU get a podcast!”
Authenticity is one of our core values at G2, so let’s lean into our authentic selves for a moment...
Modern world functions on the pillars of wireless devices.
We're only a few months into the new year, and I'm already calling it the year of automation.
Selling SaaS products is no different than selling any other product.
Digitization is turning healthcare upside down.
The world is a never-ending slideshow reel.
"Buyers reign supreme." This would be the shortest summary of what we found out about B2B software...
Whether you’re a marketer or software developer, you've probably heard of “database”.
"To make a great film, you need three things - the script, the script, and the script." —Alfred...
Algorithms are like a recipe for a cake. The core ingredients may stay the same, but a great baker...
There’s a lot to be gained by getting faster feedback and approval on your content.
Journalists don’t have time for your pitches.
Tech companies are facing rising costs and decreased funding.
Mobile advertising is at an all-time high and shows no signs of slowing down.
Humans visualize things based on their imagination.
When public cloud services expanded their offerings, organizations started moving their...
How big is really big?
You’ve spent time and money creating the perfect marketing strategy, and you want your message to...
If you think about it, visual content is the secret ingredient in transforming text-based content...
Not sure if you’ve noticed, but opening an app or visiting a website for the first time can take a...
Deals and agreements can take countless forms.
Businesses are run using a series of predetermined actions.
People ask a lot of random questions.
You’ve heard it time and again: aligning sales and marketing is pretty important.
“You cannot grow unless you change.”
Would you rather be addressed as “Hey there” or your name?
Getting users to adopt a product can make or break tech startups.
Teachers always have a lot on their plate, from organizing a potentially hectic classroom to...
As the need for corporate and enterprise devices grows, how organizations manage assets – sometimes...
You wake up in the morning, tired from a long night's sleep. Walking to the coffee pot, you mix up...
Of all 282 Google product obituaries, Inbox's demise was the most hurtful.
Think about your typical workday. How many hours do you spend creating content? Emails,...
Companies invest more in data tools to help their marketing teams make better decisions.
A service level agreement (SLA) isn't just a list of services, metrics, and penalties.
Someone told me the other day that we live in strange times – we ask our watches to make calls and...
It’s a given: buyers are becoming smarter with every purchase.
If you're here, you probably have an idea of what type of event you want to execute. You’re either...
Over the past few years, freelancing has become a potential career alternative for many worldwide.
A small business can be a lot of things: a local bakery, an auto repair shop, a hotel franchise.
Personal or professional - setting healthy boundaries is essential.
The value of having a mentor is obvious, but how do you go about finding one?
Cash flow forecasting is one of the most important jobs of any CFO.
Software is eating the world – and with that comes a lot of data.
The world favored the one who dared to think differently.
Virtual communities have blossomed in recent years.
Cash flow is akin to your company’s heartbeat- it helps keep your company’s lifeblood...
Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...
We have entered an era where the visual internet is no longer what it used to be.
The world as we know it is changing in front of our eyes.
Imagine you were at your local shoe store and wanted to try on a pair, but the salesperson had no...
Communication creates communities.
The generational divide in our society has never been more evident than it is today.
With the recession looming, most companies are looking for ways to stay afloat.
Selling is hard. Selling to B2B customers is a Herculean task.
Savoring content, bit by bit, drop by drop.
The days of mass marketing are behind us.
Performance reviews should be short or sweet, just like this article (I promise).
Even now that the dust surrounding it settled down a bit and Initial Coin Offering (ICO) funding...
Do you freeze when someone asks about your strengths and skills?
We can all agree that employees deserve to be compensated for their hard work.
On the receiving end of every job application you’ve sent to a company is a person (allegedly).
A specter is haunting the face of the iTunes store — the specter of bad podcast cover art.
The work from home lifestyle is here to stay.
For many organizations, innovation is one of the central business functions guiding their future...
In a perfect world, every piece of content would rank well.
Employees and HR leaders worldwide now recognize the role of professional development in employee...
People don’t dislike performance reviews; they dislike how they’re done.
Recruitment is integral to any organization’s success and growth.
Give your brand the upshot it needs to survive.
Since its launch in 2018, TikTok quickly became one of the hottest social media apps on the market.
Business communication is not the same as regular communication.
If you go to a store today, there’s a big chance you’ll return with a story to tell your friends...
Marketers often view the online and offline worlds as separate entities that require different...
Every brand has a story to tell.
As if attracting and qualifying new prospects isn't hard enough, sales reps also need to put in the...
If you are in the market to buy a house or a condo, you will likely encounter an HOA (or several).
To make a lasting impression, sometimes you need to let your guard down.
Think about buying a physical product. What would sell it better - seeing, touching, and trying...
When it comes to investing, the options are overwhelming.
Gone are the days when social media was a new concept.
Plagiarism isn’t an academic word that disappears once you graduate.
Search offers a far richer experience than ever.
Imagine you store your prized possessions in a box but have no access to them in the future. Now...
Growth doesn’t happen without change.
The best conversations take place when time is limited.
The feeling is as familiar as it is ugly. You’re sitting in a room of your peers and suddenly get a...
Never underestimate the power of acknowledgment.
Managed service providers (MSPs) are essential for IT support.
Your brand is what you promise your customers.
Improving efficiency and productivity helps keep up with customer demand, deliver a great customer...
Workflow automation accelerates business communication and processes.
Having a way with words can be your full-time job - I promise.
A successful recipe never deceives. Likewise, a successful project management methodology never...
Not every "for-rent" is a "homecoming."
Business growth relies on activity.
In today’s digital world, we are more connected than ever.
Optimism and hope are two of the most powerful qualities humans possess.
Internal newsletters are a classic way to inform and engage employees.
Building a talented team is a never-ending process.
And the "brand of the year" award goes to...
The pecking order theory or pecking order model explains how companies prioritize financing sources...
While legal requirements vary by location, when it comes to offering your employees paid time off...
Processes are the pillars of a business.
"People ignore design that ignores people." - Frank Chimero
You can’t run a business without knowing what makes you money and what drains it. Every business...
Buckle up, Speed Racer. The software world moves so fast that it’ll make your head spin.
Certain things just make your life easier.
Nowadays, listicles often get a bad rap because a lot of people consider them as clickbait content...
Imagine you accidentally leave a rarely-used window open in your home. You don’t think anything of...
Turning a profit. Communicating with stakeholders and investors. Hiring and training employees.
So, you’re ready to delve into the world of influencer marketing.
Have you ever given up on a purchase because you didn’t get a response from the brand?
Customer journeys are becoming complex, and it's no surprise.
Hybrid models are the future of the workplace.
Every dollar in and out of a company is tied to a contract.
Trust is essential in any partnership.
Advancing technology and growing competition are in their heyday.
In SEO, it’s hard to predict future trends.
No one wants to start their business journey in new markets by breaking the law.
Sales is no longer about selling.
Low-code and no-code technology enable businesses to meet the ever-increasing software demand,...
No one should compromise on health and safety, and this is what HIPAA ensures. The Health Insurance...
Recruiting is competitive, fast-paced, and challenging, where the best talent intelligence wins.
Unless you’ve been living under a rock for the past 50 years, you have probably heard of the...
Each of us has a story to tell. Milestones are just one small part of ours.
Sustainability is no longer a choice; it's a necessity.
When building an application, user management is a critical component that you cannot overlook.
Content marketing plays a key role in both customer acquisition and retention.
There’s nothing quite as satisfying as a cold drink on a sweltering summer day.
As the employee communications landscape continues to develop, organizations keep exploring the...
Like most, there’s a lot I’m reflecting on as we wind down 2022.
When it comes to marketing, you are not your prospect.
Each quarter, G2 awards badges to companies that deliver world-class products and experiences for...