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Cyber Security

12 Most Common Phishing Attacks With Examples

From fake password resets to convincing emails impersonating the CEO, phishing attacks have become...

by Yashwathy Marudhachalam

Media Monitoring

6 Best Media Monitoring Software (My 2025 Review)

If you’re still relying on Google Alerts, manual searches, or disconnected spreadsheets to monitor...

by Tanuja Bahirat

Industry Insights

Shadow AI in CX: Data-Driven Insights and How Leaders Should Respond

Shadow AI may be a hot topic, but it’s hardly a new phenomenon. As an IT executive for...

by Craig Flower

Featured

5 Ways Software Companies Can Win in the Age of AI

The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how...

by Godard Abel

G2 Voices

Selling Smarter, Not Harder: What G2 Top Sellers Do Differently

Sell smart, win more. This is the approach high-performing B2B sales professionals embrace to stay...

by Julie Jung

Sales & Marketing

I Evaluated G2’s 9 Best Sales Training and Onboarding Software

“Congrats on joining the sales team! Here’s a 94-slide deck and a link to some old Gong calls. Good...

by Harshita Tewari

Tech

6 Best Mobile Marketing Software: My Review for 2025

Choosing mobile marketing software isn’t just about finding a tool that works; it’s about finding...

by Tanuja Bahirat

6 Best Customer Service Automation Software in 2025: My Take

Have you ever felt understaffed or resource inefficient when a huge influx of customer queries...

by Shreya Mattoo

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Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman

Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

by Jordan Wahl

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal

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Contributor Network

What Is Incentive Marketing? 6 Proven Tactics to Drive Loyalty

You’ve optimized your landing pages, fine-tuned your email flows, and tested your ad creative, yet...

by Sam O'Brien

Marketing

Top 10 Website Marketing Strategies That Work in 2025

Your website is live. Your product is solid. But the traffic? Crickets.

by Soundarya Jayaraman

Marketing

What Is OTT Advertising? A Marketer’s Guide for 2025

You know what’s harder than skipping ads on streaming platforms? Reaching your audience without...

by Soundarya Jayaraman

Marketing

How to Become a Brand Manager: Skills, Salary & Tools

If you’ve ever looked at a brand like Nike or Adidas and thought, “I want to be the one shaping...

by Devyani Mehta

Marketing

How Marketing Information Management Helps Your Business

Software is eating the world – and with that comes a lot of data.

by Devyani Mehta

Marketing

Green Marketing in 2025: Strategy, Benefits, and Best Practices

Green isn’t a trend. It’s a test. And right now, your customers are watching to see if your brand...

by Lesley Vos

Marketing

What Is Database Marketing? Types, Examples & Strategies

Have you ever spent hours crafting the perfect campaign only to see it fall flat?

by Lauren Pope

Marketing

What Is Brand Extension? Strategies, Types & Examples

When you're tasked with launching a new product, brand equity is your secret weapon. Whether you're...

by Shreya Mattoo

Marketing

How to Increase Brand Exposure Without a Massive Ad Budget

Brand exposure is one of the most critical yet often underleveraged drivers of marketing success...

by Devyani Mehta

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Sales

I Evaluated G2's 7 Best Conversation Intelligence Software

You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...

by Harshita Tewari

Sales

9 Best Sales Performance Management Software (2025 Edition)

Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...

by Harshita Tewari

Contributor Network

CRM Analytics: Turn Customer Data into Actionable Insights

Every meaningful business outcome starts with one thing: understanding your customers better. W...

by Guy Rubin

Sales

Customer Interactions Explained: Framework and Tools for 2025

Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...

by Aayushi Sanghavi

Legal

How to Write a Contract: Templates, Tips, and Mistakes to Avoid

In simple terms, a contract is a promise (but one that can carry serious legal weight).

by Mary Clare Novak

Contributor Network

Top Line vs. Bottom Line: How to Make Smarter Business Decisions

Let’s talk financials — specifically, the two numbers every business owner, investor, and CFO keeps...

by Mary Hart

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari

Sales

10 Best Sales Engagement Software I Tested for Closing Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo

Contributor Network

How to Create an Effective Product-led SaaS Pricing Strategy

Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.

by Bryan Belanger

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Finance

What Is Pecking Order Theory? How Companies Choose Capital

When a company needs funding, whether to launch a new product, expand operations, or just stay...

by Harshita Tewari

Productivity

Corporate Counsel: Why You Need a Team of In-House Lawyers

Business owners have enough on their plates without also needing a law degree. From navigating...

by Holly Landis

Contributor Network

12 Ways to Foster Accountability in the Workplace (+Examples)

What’s the difference between a high-performing team and one that constantly drops the ball? One...

by Susmita Sarma

Productivity

How to Write an Effective Email to Recruiter (+Sample)

If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...

by Derek Doeing

Productivity

How to Build a Workforce Planning Strategy That Works

Your business is evolving fast, but is your team built for what’s coming next?

by Harshita Tewari

Productivity

22 Out-of-Office Message Templates (+How to Write One)

Ever wish you could disappear from your inbox without feeling guilty about it?

by Soundarya Jayaraman

Productivity

What Is Escrow? Types, Benefits and Best Practices

Buying a home isn't just a financial decision; it’s a major life milestone.

by Shreya Mattoo

Productivity

Direct Deposit Explained: How It Works, Benefits, and Setup

Nobody enjoys standing in line at the bank with a paper check in hand, just to access their...

by Mara Calvello

Productivity

What Is Mediation? How It Works and Why It Matters

Imagine finalizing a pivotal business deal and the paperwork slips through the cracks. You’re...

by Mary Clare Novak

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Tech

6 Best Mobile Marketing Software: My Review for 2025

Choosing mobile marketing software isn’t just about finding a tool that works; it’s about finding...

by Tanuja Bahirat

Tech

My Review of 2025’s Best Multi-Country Payroll Software

I’ve lost count of how many times I’ve read stories from HR teams, finance managers, and founders...

by Soundarya Jayaraman

Tech

The 5 Best EDI Software I’d Recommend to Any Team

If you’re a small to mid-sized business selling into big-box retailers or major partners, you...

by Soundarya Jayaraman

Contributor Network

Ethics of Facial Recognition: Key Issues and Solutions

You unlock your phone using Face ID. A traffic cop identifies a suspect with real-time surveillance...

by Katam Raju Gangarapu

Tech

8 Best Experience Management Software: My Picks for 2025

You can have detailed surveys, NPS tools, and a CRM packed with account insights, but if you don’t...

by Tanuja Bahirat

Tech

Is Your DNS SPF Record Costing You Email ROI? Act Now

Email is still the backbone of business communication, but it’s also the most targeted channel for...

by Washija Kazim

I Tested Gemini vs. ChatGPT and Found the Clear Winner

Tech

by Harshita Tewari

Tech

I Evaluated the 8 Best Background Check Software for Reliable Hiring

Most companies have background check software these days. It’s standard. But just because it’s in...

by Devyani Mehta

View All Tech

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Curated Content

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