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Industry Insights

Is Your Brand Invisible to AI? The New Rules for B2B Marketing

AI is no longer just helping B2B buyers; it’s making decisions for them.

by Alexandra Vazquez

Marketing

5 Best Online Community Management Software I’d Recommend

I used to think building a community just meant “posting consistently” and praying someone...

by Soundarya Jayaraman

Tech

Global AI Adoption Statistics: A Review from 2017 to 2025

The speed with which AI entered our lives is phenomenal.

by Sagar Joshi

Featured

45% Response Rates: What Clay Knows That You Don't [+ Video]

Your marketing strategy may be stuck in 2025.

by Tanushree Verma

Tech

Salesforce's $8B Bet on Informatica Signals the Dawn of Reliable AI Agents

Today's blockbuster announcement — Salesforce acquiring Informatica for $8 billion — is a...

by Tim Sanders

Tech

Thriving Without Cookies: Ad Targeting That Works

Digital advertising run through ad networks and exchanges traditionally relied on third-party...

by Sagar Joshi

Tech

Applied LSTM: Use Cases, Types, and Challenges

Imagine asking Siri or Google Assistant to set a reminder for tomorrow.

by Sagar Joshi

Low-Code Development Platforms

I Evaluated the 6 Best Low Code Development Platforms

When I first heard about low code development, I assumed it was just another buzzword, something...

by Tanuja Bahirat

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Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman

Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

by Jordan Wahl

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal

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Marketing

5 Best Online Community Management Software I’d Recommend

I used to think building a community just meant “posting consistently” and praying someone...

by Soundarya Jayaraman

Marketing

3 Million Strong: G2's Global Software Review Revolution

We’ve done it again!

by Marty Duffy

Marketing

7 Best A/B Testing Tools I Trust to Boost Conversions

When you work in marketing, you're constantly making decisions that could go either way. Should...

by Soundarya Jayaraman

Marketing

8 Best Influencer Marketing Software: My Top Picks

As brands strive to build product visibility in a tough market, it's still hard to think through...

by Shreya Mattoo

Marketing

My 5 Picks After Testing the Best Customer Loyalty Software

If there's one thing working in marketing has taught me, it's that keeping existing customers...

by Harshita Tewari

Marketing

My 8 Picks for the Best Online Reputation Management Tools

As a marketer, I’ve come to realize that no amount of clever branding can outweigh a bad online...

by Harshita Tewari

Marketing

Courageous Marketing: Lessons from Gong's Udi Ledergor

If there’s one thing B2B marketing doesn’t need more of, it’s forgettable, safe, same-old-same-old...

by Sydney Sloan

Marketing

The Best Lead Intelligence Software? I’ve Got 7 Picks

I don’t pull lead lists, but I know when they’re broken.

by Harshita Tewari

Contributor Network

How a Marketing Automation Strategy Boosts Business ROI

Today, marketing automation isn’t just about convenience — it's the default standard for executing...

by Agnishwar Banerjee

View All Marketing

Sales

My Take On The 10 Best Sales Enablement Software

I’ve always thought sales was cool. There’s something thrilling about solving real problems,...

by Devyani Mehta

Sales

My Take on 10 Best Sales Engagement Software to Close Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo

Sales

Can AI Sell? I Evaluated 8 Best AI Sales Assistant Software

I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...

by Sudipto Paul

Contributor Network

The RevOps Guide to Revenue Growth on Cloud Marketplaces

Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...

by Arijit Bose

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Evaluated

I watched it happen in real-time.

by Sudipto Paul

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari

Contributor Network

What’s Next in B2B Sales? Top Trends That Will Change Everything

For today’s sales pros, staying ahead isn’t just about keeping up with trends. It’s about actively...

by Ling Koay

Sales

70 Sales Enablement Statistics for 2025 That’ll Blow Your Mind

For sales teams, the ideal customer journey is a never-ending pursuit.

by Aayushi Sanghavi

Contributor Network

Upselling and Cross-Selling: What Makes Them Unique?

When searching for new prospects, it’s easy to overlook the potential of customers already in your...

by Yash Chawlani

View All Sales

Productivity

I Tried 10 Best Free Task Management Software: My Review

Whether I’m juggling multiple projects, keeping up with coursework, or just trying to keep my life...

by Washija Kazim

Productivity

My Honest Review Of The Top 10 Best Text Editors

In college, I used to think creating something meaningful in tech required superhero-level...

by Devyani Mehta

Productivity

I Tested the 9 Best Calendar Apps: My Honest Review

The constant juggling of work tasks, personal events, and last-minute changes often left me feeling...

by Devyani Mehta

Productivity

8 Best PDF Editors I Found After Testing 20 Tools

I’ve had my fair share of battles with PDFs.

by Sudipto Paul

Productivity

Struggling to Study? I Reviewed 5 Best Study Tools That Help

There are two types of people in this world: those who can sit down, focus, and absorb information...

by Tanuja Bahirat

Productivity

My Honest Review of 9 Best Remote Desktop Software for 2025

Remote desktop software has been my go-to tool for years, whether I’m figuring out why my parents’...

by Sudipto Paul

Productivity

6 Dropbox Alternatives I Now Use Instead of Cloud Apps

When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...

by Sagar Joshi

Productivity

What Is Data Storage? Types, Trends, and Solutions

Filing cabinets are obsolete. So are storage silos and reactive backup plans.

by Samudyata Bhat

OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

Contributor Network

by Sagar Joshi

Tech

Salesforce's $8B Bet on Informatica Signals the Dawn of Reliable AI Agents

Today's blockbuster announcement — Salesforce acquiring Informatica for $8 billion — is a...

by Tim Sanders

Tech

Thriving Without Cookies: Ad Targeting That Works

Digital advertising run through ad networks and exchanges traditionally relied on third-party...

by Sagar Joshi

Tech

Applied LSTM: Use Cases, Types, and Challenges

Imagine asking Siri or Google Assistant to set a reminder for tomorrow.

by Sagar Joshi

Tech

The 7 Best Virtual Data Room Software: My Top Picks

High-performing teams don’t leave due diligence to chance.

by Devyani Mehta

Tech

Is Datasite a Good VDR? My Learnings From G2 Reviews

If you’ve ever been on the deal side of mergers and acquisitions (M&A), audit, or restructuring,...

by Harshita Tewari

Tech

Claude vs. ChatGPT: What I Found After 30 Days of Use

I have been using ChatGPT for research and rephrasing purposes for two years now. In its initial...

by Sagar Joshi

Tech

G2 Icons Suggest 6 Best Email Marketing Platforms They Use

When I need the real scoop on marketing tech, I skip glossy vendor decks and ask the people...

by Brett Nehls

Tech

5 Best Digital Adoption Platforms I'd Pick for Faster Onboarding

As a content marketer, I don’t manage IT rollouts or build training programs. Still, I’ve...

by Soundarya Jayaraman

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