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How G2 Remains Committed to Authentic Reviews in an Age of AI
Featured

How G2 Remains Committed to Authentic Reviews in an Age of AI

At G2, we continue to embrace artificial intelligence (AI) by finding ways to work smarter and bringing new innovations to the market...

by Sara Rossio
What Is Asset Management? Why Do Businesses Need It?
Featured

What Is Asset Management? Why Do Businesses Need It?

Assets are essential to the business equation.

by Keerthi Rangan
Will TikTok’s “Made in China” Label Cost MarTech Billions?
Marketing

Will TikTok’s “Made in China” Label Cost MarTech Billions?

In this article: TikTok's uncertain future could reshape brands’...

by Kamaljeet Kalsi
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How to Become an Editor: 7 Steps to Launch Your Editing Career

Management

How to Become an Editor: 7 Steps to Launch Your Editing Career

Thinking about getting into the editing industry but have no idea how one gets into the field in...

by Grace Pinegar
How to Write a Video Script That Engages (+ Free Template)

Marketing

How to Write a Video Script That Engages (+ Free Template)

Ever hit “record” only to find yourself stumbling through your words, unsure of what to say next?

by George Rowlands
How To Conduct an SEO Audit (+ Free SEO Audit Checklist)

Marketing

How To Conduct an SEO Audit (+ Free SEO Audit Checklist)

Is your website struggling to rank in search engines despite your best efforts?

by Tom Casano
How to Ask for a Raise: 5 Best Tips for Success

Management

How to Ask for a Raise: 5 Best Tips for Success

You work hard for the money, but are you really getting paid what you deserve?

by Lauren Pope
How to Grow a Digital Marketing Agency: 10 Ideas to Stand Out

Marketing

How to Grow a Digital Marketing Agency: 10 Ideas to Stand Out

Starting a marketing agency is one thing; running it successfully is another. To do it well, you...

by Kinga Odziemek
How to Create Editorial Calendar Quicky (+Templates and More)

Marketing

How to Create Editorial Calendar Quicky (+Templates and More)

Do you often find yourself tensed before a go-to-market campaign?

by Brooklin Nash
How to Get Sponsors to Organize a Successful Event

Marketing

How to Get Sponsors to Organize a Successful Event

Do you drown in invoice receipts while forecasting expenses for an event?

by Isabella Sevilla
Transform Customer Journeys and Reduce Churn with Predictive Analytics

Contributor Network

Transform Customer Journeys and Reduce Churn with Predictive Analytics

Imagine predicting customers' behavior. This isn’t just a fantasy - it’s reality.

by Zaid Hashmi
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What is Graphic Design? A Beginner's Guide for 2024

Design

What is Graphic Design? A Beginner's Guide for 2024

When I walked into my Design 101 class sophomore year of college, I thought I knew everything I...

by Jordan Wahl
Visual Storytelling: Importance, Expert Tips And Examples

Design

Visual Storytelling: Importance, Expert Tips And Examples

Paintings and potraits have always known to be tell-tales for everyone.

by Chloe West
5 Essential Design Elements for High-Impact Nonprofit Websites

Design

5 Essential Design Elements for High-Impact Nonprofit Websites

Nonprofit web design isn’t something your organization should overlook.

by Murad Bushnaq
11 Best Free Floor Plan Software for 2024

Design

11 Best Free Floor Plan Software for 2024

Prepare to be floored.

by Aayushi Sanghavi
20+ Graphic Design Statistics That You Should Know in 2024

Design

20+ Graphic Design Statistics That You Should Know in 2024

Graphic design is the essence of visual representation.

by Prajnadip Pal
Top 11 Free 3D Modeling Software in 2024

Design

Top 11 Free 3D Modeling Software in 2024

Every digital and physical production benefits from 3D models used in animation, video game...

by Samudyata Bhat
10 Best Free Interior Design Software for 2024

Design

10 Best Free Interior Design Software for 2024

Rome wasn’t built in a day, and neither are Pinterest Homes.

by Aayushi Sanghavi
13 Best Free Home Design Software in 2024

Design

13 Best Free Home Design Software in 2024

How many hours have you spent saving reference pictures and creating Pinterest boards?

by Tanuja Bahirat
16 Best Free Photo Editing Software Tools in 2024

Design

16 Best Free Photo Editing Software Tools in 2024

Capturing moments or creating them? The power is in your hands Capturing and sharing images has...

by Devyani Mehta
View All Design
How to Write a Video Script That Engages (+ Free Template)

Marketing

How to Write a Video Script That Engages (+ Free Template)

Ever hit “record” only to find yourself stumbling through your words, unsure of what to say next?

by George Rowlands
How To Conduct an SEO Audit (+ Free SEO Audit Checklist)

Marketing

How To Conduct an SEO Audit (+ Free SEO Audit Checklist)

Is your website struggling to rank in search engines despite your best efforts?

by Tom Casano
How to Grow a Digital Marketing Agency: 10 Ideas to Stand Out

Marketing

How to Grow a Digital Marketing Agency: 10 Ideas to Stand Out

Starting a marketing agency is one thing; running it successfully is another. To do it well, you...

by Kinga Odziemek
How to Create Editorial Calendar Quicky (+Templates and More)

Marketing

How to Create Editorial Calendar Quicky (+Templates and More)

Do you often find yourself tensed before a go-to-market campaign?

by Brooklin Nash
How to Get Sponsors to Organize a Successful Event

Marketing

How to Get Sponsors to Organize a Successful Event

Do you drown in invoice receipts while forecasting expenses for an event?

by Isabella Sevilla
Transform Customer Journeys and Reduce Churn with Predictive Analytics

Contributor Network

Transform Customer Journeys and Reduce Churn with Predictive Analytics

Imagine predicting customers' behavior. This isn’t just a fantasy - it’s reality.

by Zaid Hashmi
How to Become a Thought Leader in Your Niche: 10 Ways to Try

Contributor Network

How to Become a Thought Leader in Your Niche: 10 Ways to Try

Seth Godin. Tony Robbins. Vandana Shiva.

by Sally Kane
Customer Marketing & Advocacy Insights from Amplitude's Ari Hoffman

Marketing

Customer Marketing & Advocacy Insights from Amplitude's Ari Hoffman

As a customer marketer, one of the most valuable resources I have is a strong network of other...

by Katlin Hess
How to Make Instructional Videos: A Complete 8-Step Guide

Marketing

How to Make Instructional Videos: A Complete 8-Step Guide

When you’re interested in learning something new, whether it be how to fix a broken household item,...

by Mara Calvello
View All Marketing
How to Become a Property Manager: Steps and Skills Required

Sales

How to Become a Property Manager: Steps and Skills Required

It’s never too late to make a career move, especially if you’re interested in the real estate...

by Izabelle Hundrev
The Role of Email Verification in Prospecting

Contributor Network

The Role of Email Verification in Prospecting

Email is one of the most powerful tools for connecting with potential customers. It allows sales...

by Aastha Shaw
How to Write a Contract: Essential Tips for Beginners

Sales

How to Write a Contract: Essential Tips for Beginners

In simple terms, a contract is a promise.

by Mary Clare Novak
How to Get Past the Gatekeeper: 10 Effective Tips

Sales

How to Get Past the Gatekeeper: 10 Effective Tips

There’s a particular character in the sales story who can effortlessly instill fear in even the...

by Mary Clare Novak
Online Ticketing: How to Drive Recurring Profits and Growth

Contributor Network

Online Ticketing: How to Drive Recurring Profits and Growth

For experience-based businesses, ticket sales are the fuel that keeps the engine running. They’re...

by Megan Harr
Social Proof Psychology for Conversions and Growth in 2024

Contributor Network

Social Proof Psychology for Conversions and Growth in 2024

Given the choice between a higher-priced product with quality reviews and a lower-priced product...

by Krunal Vaghasiya
AI in Sales: How Does It Work in Practice?

Contributor Network

AI in Sales: How Does It Work in Practice?

Since the arrival of ChatGPT in late 2022, AI has revolutionized productivity and reshaped how we...

by Luke Sandford
7 Best Practices to Handle (and Ace) Customer Interactions

Sales

7 Best Practices to Handle (and Ace) Customer Interactions

For every interaction, there is an equal and opposite reaction.

by Aayushi Sanghavi
6 B2B Sales Strategies to Stay Ahead and Win More Customers

Contributor Network

6 B2B Sales Strategies to Stay Ahead and Win More Customers

Personalizing your B2B sales strategy connects you with your customers and drives better sales.

by Manas Jha
View All Sales
11 Home Office Ideas To Boost Productivity: WFH Guide

Productivity

11 Home Office Ideas To Boost Productivity: WFH Guide

A good home office is fine, but a truly great home office can change the way you approach working...

by Alexa Drake
How to Make Money Freelancing: Tips to Earn More

Productivity

How to Make Money Freelancing: Tips to Earn More

You have to get creative to make money freelancing.

by Bamidele Onibalusi
How to Build a Capability Framework That Enhances Business Performance

Contributor Network

How to Build a Capability Framework That Enhances Business Performance

Workforce planning and development is a hot topic in every organization. However, many still...

by Blake Proberts
How to Build a Profit Sharing Strategy for a Thriving Business

Productivity

How to Build a Profit Sharing Strategy for a Thriving Business

One of the most significant motivators for employees is often—if not always—money.

by Mara Calvello
How to Write a Resignation Letter (+ Free Template!)

Productivity

How to Write a Resignation Letter (+ Free Template!)

All good things must come to an end, but all bad things must end quicker.

by Grace Pinegar
How to Prevent Emails From Going to Spam

Contributor Network

How to Prevent Emails From Going to Spam

With billions of emails sent daily, spam filters have become increasingly sophisticated, making it...

by Tessa Smalley
How to Write a Cover Letter: Free Template, Examples, and Tips

Productivity

How to Write a Cover Letter: Free Template, Examples, and Tips

Cover letters aren't dead, but they are evolving.

by Grace Pinegar
How to Make Training Videos in 7 Easy Steps

Productivity

How to Make Training Videos in 7 Easy Steps

From bad acting to boring content, training videos can sometimes get a bad reputation.

by Mara Calvello
How to Set Up a Slack Help Desk and Improve Efficiency

Contributor Network

How to Set Up a Slack Help Desk and Improve Efficiency

Slack is changing how companies communicate with their employees and help their customers.

by Joydeep Sen Sarma
View All Productivity
AI in M&A: Harnessing Traditional and Gen AI for Peak Efficiency

Contributor Network

AI in M&A: Harnessing Traditional and Gen AI for Peak Efficiency

Traditional AI has already transformed mergers and acquisitions (M&A) by simplifying time-consuming...

by Justin Smith
Beyond the Numbers: AI Insights Can Personalize Business Travel

Contributor Network

Beyond the Numbers: AI Insights Can Personalize Business Travel

Data is a goldmine to the business travel industry, but only if managed effectively.

by Nupur Chaturvedi
Why WhatsApp Chatbots Are Key to Sales and Marketing Strategies

Contributor Network

Why WhatsApp Chatbots Are Key to Sales and Marketing Strategies

Close your eyes and think about all the notifications, updates, calls, and messages you and your...

by Karthik Jagannathan
Web App vs. Mobile App: Which Is the Better Option?

Tech

Web App vs. Mobile App: Which Is the Better Option?

I have an idea for an app, but should it be for web or mobile?

by Bridget Poetker
How to Make Resume ATS Friendly: Proven Tips and Insights

Contributor Network

How to Make Resume ATS Friendly: Proven Tips and Insights

Applicants have more ways to apply for jobs than ever before.

by Kayla Matthews
Best Black Friday Software Deals in 2024: AI, CRM, and More

Tech

Best Black Friday Software Deals in 2024: AI, CRM, and More

Stay home for Black Friday this year. Forget waiting until Cyber Monday. Pop your leftovers in the...

by Washija Kazim
Your Blueprint for Comprehensive Vendor Risk Management

Contributor Network

Your Blueprint for Comprehensive Vendor Risk Management

Vendor partnerships and outsourced products and services are hallmarks of a modern business.

by Nicholas Sollitto
51 Reddit Statistics to Analyze The Internet’s Front Page

Tech

51 Reddit Statistics to Analyze The Internet’s Front Page

Reddit is seen as the "front page of the internet," where you can find anything from breaking news...

by Sagar Joshi
AI Adoption in 2024: Key Trends and Insights from G2’s Survey

Tech

AI Adoption in 2024: Key Trends and Insights from G2’s Survey

We often think of artificial intelligence (AI) as a tool for automating tasks or crunching numbers....

by Soundarya Jayaraman
View All Tech

Curated Content

How to Become an Editor: 7 Steps to Launch Your Editing Career

Management

How to Become an Editor: 7 Steps to Launch Your Editing Career

Thinking about getting into the editing industry but have no idea how one gets into the field in...

Grace Pinegar photo by Grace Pinegar
How to Write a Video Script That Engages (+ Free Template)

Marketing

How to Write a Video Script That Engages (+ Free Template)

Ever hit “record” only to find yourself stumbling through your words, unsure of what to say next?

George Rowlands photo by George Rowlands
How To Conduct an SEO Audit (+ Free SEO Audit Checklist)

Marketing

How To Conduct an SEO Audit (+ Free SEO Audit Checklist)

Is your website struggling to rank in search engines despite your best efforts?

Tom Casano photo by Tom Casano
How to Ask for a Raise: 5 Best Tips for Success

Management

How to Ask for a Raise: 5 Best Tips for Success

You work hard for the money, but are you really getting paid what you deserve?

Lauren Pope photo by Lauren Pope
How to Grow a Digital Marketing Agency: 10 Ideas to Stand Out

Marketing

How to Grow a Digital Marketing Agency: 10 Ideas to Stand Out

Starting a marketing agency is one thing; running it successfully is another. To do it well, you...

Kinga Odziemek photo by Kinga Odziemek
How to Create Editorial Calendar Quicky (+Templates and More)

Marketing

How to Create Editorial Calendar Quicky (+Templates and More)

Do you often find yourself tensed before a go-to-market campaign?

Brooklin Nash photo by Brooklin Nash
How to Get Sponsors to Organize a Successful Event

Marketing

How to Get Sponsors to Organize a Successful Event

Do you drown in invoice receipts while forecasting expenses for an event?

Isabella Sevilla photo by Isabella Sevilla
Transform Customer Journeys and Reduce Churn with Predictive Analytics

Contributor Network

Transform Customer Journeys and Reduce Churn with Predictive Analytics

Imagine predicting customers' behavior. This isn’t just a fantasy - it’s reality.

Zaid Hashmi photo by Zaid Hashmi
How to Accept Credit Card Payments to Uplift Business Sales

Management

How to Accept Credit Card Payments to Uplift Business Sales

Are you still stuck in the vortex of debit payments and in-store cash transactions?

Grace Pinegar photo by Grace Pinegar

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