Winning the Zero-Click SERP: A Playbook for Securing Citations in AI Overviews
Search no longer begins with a list of links — and in many cases, it doesn’t end with one either.
by Tanushree Verma
How AI Overviews Are Quietly Rewriting the Rules of Search
“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO...
by Sidharth Yadav
A G2 Review Data Analysis: What EMEA Sales Tech Buyers Want in 2026
With the variety of touchpoints a company may have with B2B buyers, every buying journey is unique....
by Kamaljeet Kalsi
How PR & SEO Teams Can Partner to Drive AI Visibility
What if your brand’s biggest competitor isn’t another company — but the AI answer that appears and...
by Tanushree Verma
MQLs Are Dead: Why AI Search Just Killed Your Old Funnel
AI search isn’t just an evolution of Google — it’s a revolution in buyer behavior.
by Kamaljeet Kalsi
From Clicks to Citations: Redefining SEO Success Metrics in the Age of AI Search
A year ago, SEO success meant asking: "Do you rank for your target keywords?"
by Tanushree Verma
The Silent Deal Killer: Why Your Best Buyers Disqualify You Without Saying a Word
I recently reviewed a funnel report for an HR tech firm that revealed a familiar, haunting pattern:...
by Sidharth Yadav
How to Sell When Buyers’ First Impression Comes From AI
For years, the early stages of B2B software evaluation followed a familiar pattern.
by Sidharth Yadav
Does G2 Get Ranked in AI LLM Search?
We’ve been tracking the rise of AI search and predicting its impact on the tech landscape...