Always-on Demand Generation: How AI Is Changing B2B Marketing in 2026
So far, plotting demand generation on the calendar has worked.
by Sidharth Yadav
Your Brand Is No Longer What You Say It Is — It’s What AI Says It Is
Your brand isn't what you say it is anymore. It's what AI decides it is.
by Tanushree Verma
Winning the Zero-Click SERP: A Playbook for Securing Citations in AI Overviews
Search no longer begins with a list of links — and in many cases, it doesn’t end with one either.
by Tanushree Verma
How AI Overviews Are Quietly Rewriting the Rules of Search
“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO...
by Sidharth Yadav
A G2 Review Data Analysis: What EMEA Sales Tech Buyers Want in 2026
With the variety of touchpoints a company may have with B2B buyers, every buying journey is unique....
by Kamaljeet Kalsi
How PR & SEO Teams Can Partner to Drive AI Visibility
What if your brand’s biggest competitor isn’t another company — but the AI answer that appears and...
by Tanushree Verma
MQLs Are Dead: Why AI Search Just Killed Your Old Funnel
AI search isn’t just an evolution of Google — it’s a revolution in buyer behavior.
by Kamaljeet Kalsi
From Clicks to Citations: Redefining SEO Success Metrics in the Age of AI Search
A year ago, SEO success meant asking: "Do you rank for your target keywords?"
by Tanushree Verma
The Silent Deal Killer: Why Your Best Buyers Disqualify You Without Saying a Word
I recently reviewed a funnel report for an HR tech firm that revealed a familiar, haunting pattern:...