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Tech Signals

The Silent Deal Killer: Why Your Best Buyers Disqualify You Without Saying a Word

Tech Signals

The Silent Deal Killer: Why Your Best Buyers Disqualify You Without Saying a Word

I recently reviewed a funnel report for an HR tech firm that revealed a familiar, haunting pattern:...

Sidharth Yadav photo by Sidharth Yadav
How to Sell When Buyers’ First Impression Comes From AI

Tech Signals

How to Sell When Buyers’ First Impression Comes From AI

For years, the early stages of B2B software evaluation followed a familiar pattern.

Sidharth Yadav photo by Sidharth Yadav
Does G2 Get Ranked in AI LLM Search?

Tech Signals

Does G2 Get Ranked in AI LLM Search?

We’ve been tracking the rise of AI search and predicting its impact on the tech landscape...

Kamaljeet Kalsi photo by Kamaljeet Kalsi
Is Your Sales Team Guilty of AI-Washing? A CRO’s Guide to AI Agents, Assistants, and Actual ROI

Tech Signals

Is Your Sales Team Guilty of AI-Washing? A CRO’s Guide to AI Agents, Assistants, and Actual ROI

Circa 2019, I remember talking to C-suite leaders in the pre-AI era, and their biggest concern was,...

Kamaljeet Kalsi photo by Kamaljeet Kalsi
The Great AI Divide: Are Small Businesses Being Left Behind?

Tech Signals

The Great AI Divide: Are Small Businesses Being Left Behind?

A few weeks ago, I found myself in two different conversations about AI.

Sidharth Yadav photo by Sidharth Yadav
How to Know if Your SEO Agency Can Help You with AEO

Tech Signals

How to Know if Your SEO Agency Can Help You with AEO

Is your search engine optimization (SEO) agency still focusing on traditional SEO for traffic? If...

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AI Video in B2B Marketing: Lessons from Canva, VEED, LinkedIn, and G2 Review Data

Tech Signals

AI Video in B2B Marketing: Lessons from Canva, VEED, LinkedIn, and G2 Review Data

Capturing and commanding customer attention when they’re constantly overloaded with content is like...

Kamaljeet Kalsi photo by Kamaljeet Kalsi
Proof, Not Pitches: UGC is Reshaping B2B Buyer Behavior

Tech Signals

Proof, Not Pitches: UGC is Reshaping B2B Buyer Behavior

Let’s be honest: B2B marketing is facing a trust crisis. Our ebooks and webinars are now met with...

Sidharth Yadav photo by Sidharth Yadav
14 Experts on the State of Email Marketing in the Age of AI and Owned Media

Tech Signals

14 Experts on the State of Email Marketing in the Age of AI and Owned Media

What do Tom Hanks's Captain Sullenberger, Sarah Connor, Mad Max, and email marketing all have in...

Kamaljeet Kalsi photo by Kamaljeet Kalsi