A G2 Review Data Analysis: What EMEA Sales Tech Buyers Want in 2026
With the variety of touchpoints a company may have with B2B buyers, every buying journey is unique. Some move faster than others, some...
by Kamaljeet Kalsi
How PR & SEO Teams Can Partner to Drive AI Visibility
What if your brand’s biggest competitor isn’t another company — but the AI answer that appears and...
by Tanushree Verma
MQLs Are Dead: Why AI Search Just Killed Your Old Funnel
AI search isn’t just an evolution of Google — it’s a revolution in buyer behavior.
by Kamaljeet Kalsi
From Clicks to Citations: Redefining SEO Success Metrics in the Age of AI Search
A year ago, SEO success meant asking: "Do you rank for your target keywords?"
by Tanushree Verma
The Silent Deal Killer: Why Your Best Buyers Disqualify You Without Saying a Word
I recently reviewed a funnel report for an HR tech firm that revealed a familiar, haunting pattern:...
by Sidharth Yadav
How to Sell When Buyers’ First Impression Comes From AI
For years, the early stages of B2B software evaluation followed a familiar pattern.
by Sidharth Yadav
Does G2 Get Ranked in AI LLM Search?
We’ve been tracking the rise of AI search and predicting its impact on the tech landscape...
by Kamaljeet Kalsi
Is Your Sales Team Guilty of AI-Washing? A CRO’s Guide to AI Agents, Assistants, and Actual ROI
Circa 2019, I remember talking to C-suite leaders in the pre-AI era, and their biggest concern was,...
by Kamaljeet Kalsi
The Great AI Divide: Are Small Businesses Being Left Behind?
A few weeks ago, I found myself in two different conversations about AI.