Yashwathy is a Content Marketing Intern at G2, with a Master's in Marketing and Brand Management. She loves crafting stories and polishing content to make it shine. Outside of work, she's a creative soul who's passionate about the gym, traveling, and discovering new cafes. When she's not working, you'll probably find her drawing, exploring new places, or breaking a sweat at the gym.
Between managing regression cycles, tracking bugs, and keeping up with fast-moving sprints, even...
by Yashwathy Marudhachalam
I know how discouraging it can be to imagine turning a screenplay into something bigger, only to...
by Yashwathy Marudhachalam
Communication creates communities.
by Yashwathy Marudhachalam
Effective SaaS optimization has remained a distant dream for the B2B industry.
by Yashwathy Marudhachalam
As a recruiter or hiring manager, you probably spend hours crafting thoughtful questions to uncover...
by Yashwathy Marudhachalam
Have you ever noticed a declining trend in your landing page visits? Or an increase in product...
by Yashwathy Marudhachalam
Merely being a blip on your customer’s radar isn’t enough. In today’s crowded market, lead...
by Yashwathy Marudhachalam
KPIs are the foundation for proving marketing’s impact. Without them, budgets get wasted, campaigns...
by Yashwathy Marudhachalam
Proper planning is the single biggest factor in whether your HubSpot implementation succeeds or...
by Yashwathy Marudhachalam