Yashwathy Marudhachalam

Yashwathy is a Content Marketing Intern at G2, with a Master's in Marketing and Brand Management. She loves crafting stories and polishing content to make it shine. Outside of work, she's a creative soul who's passionate about the gym, traveling, and discovering new cafes. When she's not working, you'll probably find her drawing, exploring new places, or breaking a sweat at the gym.

Marketing

What Is Visual Search? Examples, Applications and Case Studies

Have you ever noticed a declining trend in your landing page visits? Or an increase in product...

Contributor Network

What Is Lead Nurturing? Top 5 Techniques That Actually Work

Merely being a blip on your customer’s radar isn’t enough. In today’s crowded market, lead...

Marketing

15 Essential Marketing KPIs and How to Measure Them

KPIs are the foundation for proving marketing’s impact. Without them, budgets get wasted, campaigns...

Tech

Web Host Migration Made Easy: A Business-Friendly Guide

Your website is your business's digital front door. It's where customers learn about what you...

Cyber Security

12 Most Common Phishing Attacks With Examples

From fake password resets to convincing emails impersonating the CEO, phishing attacks have become...

Marketing

Social Media Marketing Content That Actually Work in 2025

Over the last few years, social media marketing content has evolved from an optional add-on to a...

Artificial Intelligence

I Tried GitHub Copilot vs. ChatGPT for Coding: What I Learned

GitHub Copilot vs. ChatGPT choosing between them is like picking a travel guide vs. a GPS — both...