Yashwathy is a Content Marketing Intern at G2, with a Master's in Marketing and Brand Management. She loves crafting stories and polishing content to make it shine. Outside of work, she's a creative soul who's passionate about the gym, traveling, and discovering new cafes. When she's not working, you'll probably find her drawing, exploring new places, or breaking a sweat at the gym.
I’ve seen how shifting consumer purchase patterns have made e-commerce essential for businesses of...
by Yashwathy Marudhachalam
Between managing regression cycles, tracking bugs, and keeping up with fast-moving sprints, even...
by Yashwathy Marudhachalam
I see contracts at the core of almost every business activity, from hiring employees to forming...
by Yashwathy Marudhachalam
I know how discouraging it can be to imagine turning a screenplay into something bigger, only to...
by Yashwathy Marudhachalam
Communication creates communities.
by Yashwathy Marudhachalam
Effective SaaS optimization has remained a distant dream for the B2B industry.
by Yashwathy Marudhachalam
As a recruiter or hiring manager, you probably spend hours crafting thoughtful questions to uncover...
by Yashwathy Marudhachalam
Have you ever noticed a declining trend in your landing page visits? Or an increase in product...
by Yashwathy Marudhachalam
Merely being a blip on your customer’s radar isn’t enough. In today’s crowded market, lead...
by Yashwathy Marudhachalam