Sudipto Paul

Sudipto Paul is a former SEO Content Manager at G2 in India. These days, he helps B2B SaaS companies grow their organic visibility and referral traffic from LLMs with data-driven SEO content strategies. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Evaluated

I watched it happen in real-time.

Network Monitoring

I Evaluated G2's 8 Best Network Monitoring Software

Hey, is the network acting weird for you, too?

expense management

I Evaluated 9 Best Expense Management Software, Go Try Them

Keeping track of expenses is a headache.

Video

I Tried 10 Best Video Editing Software: My Honest Review

My life took a cinematic turn in 2013.

Marketing

Is Ahrefs Worth It Or Just Hype? The Real Scoop From G2 Users

Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for small...

Enterprise Resource Planning (ERP)

I Evaluated the 10 Best ERP Systems for 2025

I’ve worked with various teams, such as sales, marketing, finance, and project management, and I’ve...

Is B2B Software Pricing Transparency Broken? G2's Here to Help

Software buyers turn to G2 for two key reasons: to access unbiased peer feedback from over 3...

Accounting & Finance

Sage Intacct Pricing Guide: What It Really Costs in 2025

If you’re here, you probably already know how Sage Intacct helps finance teams, CFOs, accountants,...

Database

5 Best Relational Database Tools for App Development in 2025

Developing an app is exciting until your relational database starts breaking things you didn’t know...