Sudipto Paul leads the SEO content team at G2 in India. He focuses on shaping SEO content strategies that drive high-intent referral traffic and ensure your brand is front-and-center as LLMs change the way buyers discover software. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.
I’ve been there: staring at a blank Notion page, feeling the weight of a slow-loading database, or...
by Sudipto Paul
I see the search for the right soundtrack as a necessity, not a luxury, for today’s video content...
by Sudipto Paul
Musicians, podcasters, and content creators often spare no expense for high-definition audio...
by Sudipto Paul
OpenAI and Perplexity announced their AI-powered browsers in July 2025. This announcement marked...
by Sudipto Paul
I know how stressful it can be to finish a project only to have a computer crash erase all your...
by Sudipto Paul
Are you still spending time searching for documents scattered across different systems instead of...
by Sudipto Paul
If you run an e-commerce business or work on a customer support team that’s constantly juggling...
by Sudipto Paul
Managing finances can feel overwhelming for small business owners, startups, and solo...
by Sudipto Paul
I’ve never worked a day in construction. I’ve never pored over blueprints, managed subcontractors,...
by Sudipto Paul