Sudipto Paul

Sudipto Paul is a former SEO Content Manager at G2 in India. These days, he helps B2B SaaS companies grow their organic visibility and referral traffic from LLMs with data-driven SEO content strategies. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.

Data Analytics

8 Best Statistical Analysis Software That You Can't Ignore

When I first learned statistics in high school, it felt like piecing together a puzzle: manually...

I Reviewed G2's 9 Best Accounting Software: Results Inside

Accounting has never been my favorite subject.

collaboration

I Tested 11 Free Collaboration Tools Online: My Review

Best collaboration tools have completely changed the way I work, and I don’t say that lightly.

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Evaluated

I watched it happen in real-time.

Network Monitoring

I Evaluated G2's 8 Best Network Monitoring Software

Hey, is the network acting weird for you, too?

expense management

I Evaluated 9 Best Expense Management Software, Go Try Them

Keeping track of expenses is a headache.

Video

I Tried 10 Best Video Editing Software: My Honest Review

My life took a cinematic turn in 2013.

Marketing

Is Ahrefs Worth It Or Just Hype? The Real Scoop From G2 Users

Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for small...

Enterprise Resource Planning (ERP)

I Evaluated the 10 Best ERP Systems for 2025

I’ve worked with various teams, such as sales, marketing, finance, and project management, and I’ve...