Sudipto Paul

Sudipto Paul is a former SEO Content Manager at G2 in India. These days, he helps B2B SaaS companies grow their organic visibility and referral traffic from LLMs with data-driven SEO content strategies. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.

expense management

I Evaluated 9 Best Expense Management Software, Go Try Them

Keeping track of expenses is a headache.

Video

I Tried 10 Best Video Editing Software: My Honest Review

My life took a cinematic turn in 2013.

Marketing

Is Ahrefs Worth It Or Just Hype? The Real Scoop From G2 Users

Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for small...

Enterprise Resource Planning (ERP)

I Evaluated the 10 Best ERP Systems for 2025

I’ve worked with various teams, such as sales, marketing, finance, and project management, and I’ve...

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Evaluated

I watched it happen in real-time.

Is B2B Software Pricing Transparency Broken? G2's Here to Help

Software buyers turn to G2 for two key reasons: to access unbiased peer feedback from over 3...

Accounting & Finance

Sage Intacct Pricing Guide: What It Really Costs in 2025

If you’re here, you probably already know how Sage Intacct helps finance teams, CFOs, accountants,...

Database

5 Best Relational Database Tools for App Development in 2025

Developing an app is exciting until your relational database starts breaking things you didn’t know...

Tech

My Top Picks: 6 CPaaS Solutions for App Developers in 2025

App developers like you must move smart today to meet customers’ expectations of instant, seamless...