Sudipto Paul

Sudipto Paul leads the SEO content team at G2 in India. He focuses on shaping SEO content strategies that drive high-intent traffic and ensure your brand is front-and-center as LLMs change the way buyers discover software. He also tests and evaluates software products, translating first-hand experience into content that guides buyers toward the right solutions. He runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.