Sudipto Paul

Sudipto Paul leads the SEO content team at G2 in India. He focuses on shaping SEO content strategies that drive high-intent traffic and ensure your brand is front-and-center as LLMs change the way buyers discover software. He also tests and evaluates software products, translating first-hand experience into content that guides buyers toward the right solutions. He runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.

Tech

30 Years of Browser War: From Netscape to AI Browsers

OpenAI and Perplexity announced their AI-powered browsers in July 2025. This announcement marked...

Tech

My Top 9 Free File Recovery Software Picks for 2026

I know how stressful it can be to finish a project only to have a computer crash erase all your...

collaboration

I Tested 11 Free Collaboration Tools Online: My Review

Best collaboration tools have completely changed the way I work, and I don’t say that lightly.

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Evaluated

Recently updated Summer 2026 Grid® Report · Published May 26, 2026 This guide was last...

Network Monitoring

I Evaluated G2's 8 Best Network Monitoring Software

Hey, is the network acting weird for you, too?

Video

I Tried 10 Best Video Editing Software: My Honest Review

Recently updated Summer 2026 Grid® Report · Published May 26, 2026 This guide was last...

Marketing

Is Ahrefs Worth It Or Just Hype? The Real Scoop From G2 Users

Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for small...

Is B2B Software Pricing Transparency Broken? G2's Here to Help

Software buyers turn to G2 for two key reasons: to access unbiased peer feedback from over 3...

Accounting & Finance

Sage Intacct Pricing Guide: What It Really Costs in 2025

If you’re here, you probably already know how Sage Intacct helps finance teams, CFOs, accountants,...