Sudipto Paul

Sudipto Paul is a former SEO Content Manager at G2 in India. These days, he helps B2B SaaS companies grow their organic visibility and referral traffic from LLMs with data-driven SEO content strategies. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.

Advertising

7 Most Reliable DSPs for Advertising Agencies in 2025

Programmatic buying is changing fast. Media agencies are navigating fragmented identity, surging...

Confidence Intervals: Why It's Your Safety Net for Bad Data

In modern organizations, decisions are rarely made without data. But raw numbers are just the...

Want Control Without Overhead? Try a Colocation Data Center

Managing mission-critical workloads, ensuring regulatory compliance, and reducing IT overhead —...

What No One Tells You About a Convolutional Neural Network

For teams building next-generation products in image and video recognition, from autonomous systems...

Data Center Operations: What High-Performing Teams Get Right

Data center operations are today about building strategic resilience across increasingly complex,...

Help Desk

I Tested 8 Best Help Desk Software: Here’s What Works

Back at one of my earlier jobs, our team was thrown into managing customer support for a growing...

HR

HR Software Pricing: What G2 Data Shows in 2025

Choosing the right HR software is tough enough, but figuring out the pricing? That’s a whole...

Productivity

8 Best PDF Editors I Found After Testing 20 Tools

I’ve had my fair share of battles with PDFs.

Audio Editing

9 Best Audio Editing Software I Recommend in 2025

When I first stepped into Sam Esparza’s sound design class at Scottsdale Community College, I had...