Sudipto Paul leads the SEO content team at G2 in India. He focuses on shaping SEO content strategies that drive high-intent traffic and ensure your brand is front-and-center as LLMs change the way buyers discover software. He also tests and evaluates software products, translating first-hand experience into content that guides buyers toward the right solutions. He runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.
OpenAI and Perplexity announced their AI-powered browsers in July 2025. This announcement marked...
by Sudipto Paul
I know how stressful it can be to finish a project only to have a computer crash erase all your...
by Sudipto Paul
Best collaboration tools have completely changed the way I work, and I don’t say that lightly.
by Sudipto Paul
Recently updated Summer 2026 Grid® Report · Published May 26, 2026 This guide was last...
by Sudipto Paul
Hey, is the network acting weird for you, too?
by Sudipto Paul
Recently updated Summer 2026 Grid® Report · Published May 26, 2026 This guide was last...
by Sudipto Paul
Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for small...
by Sudipto Paul
Software buyers turn to G2 for two key reasons: to access unbiased peer feedback from over 3...
by Sudipto Paul
If you’re here, you probably already know how Sage Intacct helps finance teams, CFOs, accountants,...
by Sudipto Paul