Sudipto Paul leads the SEO content team at G2 in India. He focuses on shaping SEO content strategies that drive high-intent referral traffic and ensure your brand is front-and-center as LLMs change the way buyers discover software. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.
While everyone was busy talking about OpenAI’s new o3 and o4-mini models, the company quietly...
by Sudipto Paul
An application tracking system (ATS) is part of many organizations' recruitment tech stack....
by Sudipto Paul
Comparing enterprise resource planning (ERP) software costs is tricky. It involves analyzing...
by Sudipto Paul
As conversational AI gained popularity, customers have become accustomed to instantaneous...
by Sudipto Paul
Payroll software helps you automate payroll in a company while ensuring compliance and various...
by Sudipto Paul
Studio Ghibli, the iconic Japanese animation house behind gems like Spirited Away, and My Neighbor...
by Sudipto Paul
Purchasing a point-of-sale (POS) system isn’t as simple as buying another product for your retail...
by Sudipto Paul
I never wanted to be a coder.
by Sudipto Paul
As a content writer with over a decade of experience, I’ve spent countless hours perfecting my...
by Sudipto Paul