Sudipto Paul

Sudipto Paul is a former SEO Content Manager at G2 in India. These days, he helps B2B SaaS companies grow their organic visibility and referral traffic from LLMs with data-driven SEO content strategies. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.

pricing

Applicant Tracking Systems Pricing: Insights Based on G2 Data

An application tracking system (ATS) is part of many organizations' recruitment tech stack....

erp

ERP Software Cost: Real Insights Based on G2 User Reviews

Comparing enterprise resource planning (ERP) software costs is tricky. It involves analyzing...

chatbot

Chatbot Pricing: Weighing Top 6 Chatbot Software

As conversational AI gained popularity, customers have become accustomed to instantaneous...

Payroll

Payroll Software Cost: What G2 Data Shows In 2025

Payroll software helps you automate payroll in a company while ensuring compliance and various...

Artificial Intelligence

ChatGPT’s Ghibli-Style AI Art Sparks Creativity Debate, Here’s Why

Studio Ghibli, the iconic Japanese animation house behind gems like Spirited Away, and My Neighbor...

POS

How Much Does a POS System Cost? G2 Data Breaks It Down

Purchasing a point-of-sale (POS) system isn’t as simple as buying another product for your retail...

AI Analytics & Data

Coding the Hard Way? I Tried 9 Best AI Code Generators

I never wanted to be a coder.

Content Writing

Take AI’s Mask Off: Use These 8 Best AI Detectors I Tried

As a content writer with over a decade of experience, I’ve spent countless hours perfecting my...

Live Chat

7 Best Live Chat Software: Why I Think These Are Gold

It all started when I noticed the constant ringing of the phone at our family business. There were...