Sudipto Paul is an SEO content manager at G2. He’s been in SaaS content marketing for over five years, focusing on growing organic traffic through smart, data-driven SEO strategies. He holds an MBA from Liverpool John Moores University. You can find him on LinkedIn and say hi!
Achieving concrete business results with social media is no easy feat.
by Sudipto Paul
If you're in sales or customer success, you know how your company is pulling out all the stops to...
by Sudipto Paul
Nowadays, listicles often get a bad rap because a lot of people consider them as clickbait content...
by Sudipto Paul
What’s better than writing off $40 million in inventory? Less cost and more profit, of course.
by Sudipto Paul