Sudipto Paul is a former SEO Content Manager at G2 in India. These days, he helps B2B SaaS companies grow their organic visibility and referral traffic from LLMs with data-driven SEO content strategies. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.
Achieving concrete business results with social media is no easy feat.
by Sudipto Paul
If you're in sales or customer success, you know how your company is pulling out all the stops to...
by Sudipto Paul
Nowadays, listicles often get a bad rap because a lot of people consider them as clickbait content...
by Sudipto Paul
What’s better than writing off $40 million in inventory? Less cost and more profit, of course.
by Sudipto Paul