Sudipto Paul leads the SEO content team at G2 in India. He focuses on shaping SEO content strategies that drive high-intent referral traffic and ensure your brand is front-and-center as LLMs change the way buyers discover software. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.
Musicians, podcasters, and content creators often spare no expense for high-definition audio...
by Sudipto Paul
Achieving concrete business results with social media is no easy feat.
by Sudipto Paul
If you're in sales or customer success, you know how your company is pulling out all the stops to...
by Sudipto Paul
Nowadays, listicles often get a bad rap because a lot of people consider them as clickbait content...
by Sudipto Paul
What’s better than writing off $40 million in inventory? Less cost and more profit, of course.
by Sudipto Paul