Sudipto Paul leads the SEO content team at G2 in India. He focuses on shaping SEO content strategies that drive high-intent referral traffic and ensure your brand is front-and-center as LLMs change the way buyers discover software. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.
It all started when I noticed the constant ringing of the phone at our family business. There were...
by Sudipto Paul
Over the years, I’ve collaborated with marketing teams to produce various webinars, from live...
by Sudipto Paul
Google just made its biggest acquisition play yet. In a $32 billion all-cash transaction, the tech...
by Sudipto Paul
A teacher crafting lesson plans.
by Sudipto Paul
I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...
by Sudipto Paul
Search engines have become smarter, faster, and more personalized for years, but at a cost: your...
by Sudipto Paul
Today, I eagerly anticipated the launch of NVIDIA's next-gen GPUs, the RTX 5090 and RTX 5080. These...
by Sudipto Paul
Today, everything from family photos to essential work documents lives on our devices, and having a...
by Sudipto Paul
A virtual private cloud (VPC) is a private cloud-like computing environment within a public cloud.
by Sudipto Paul