March 21, 2025
by Sudipto Paul / March 21, 2025
Over the years, I’ve collaborated with marketing teams to produce various webinars, from live product demos to virtual workshops and team meetings. Along the way, I’ve experimented with just about every major webinar software.Some tools made hosting feel effortless, with intuitive interfaces and powerful features that let us focus on connecting with our audience. Others were a headache: laggy video, confusing controls, or clunky integrations that turned simple tasks into challenges.
If there’s one thing I’ve learned, it’s that the best webinar software can make all the difference. Ultimately, as marketers, we want to create an engaging experience for our audiences and stress-free for us. With so many platforms claiming to be the best, I’ve made it my mission to test them, uncover their strengths and weaknesses, and determine which ones are worth the hype.
“Interest in webinar software spiked massively in 2020 due to COVID-19 and the sudden shift to remote work. As a result, many of the top webinar products have expanded their feature sets to include support for virtual events, such as virtual lobbies and networking. But not every webinar needs to be a full-scale virtual event. The decision to host a webinar or a virtual event will depend on several factors, including your target audience, the scope of the content being presented, and the desired level of engagement from attendees.”
– Stephanie Graham, Market Research Manager, G2
In this article, I’ll share my hands-on experience with some of the best webinar software in the market. I’ll explain what stood out, what fell short, and which platforms I’d recommend depending on your needs.
According to G2 Grid Reports, these webinar software solutions are top-rated in their category. I’ve also included their standout features and monthly or annual pricing to make comparisons easier for you.
Software | Best for | Standout feature | Pricing |
Webex Events & Webinars | Enterprise-grade webinars with high security | End-to-end encryption, AI-powered noise cancellation, high attendee limits | Custom pricing; enterprise-focused with security features |
Livestorm | Engaging browser-based webinars with automation | Browser-based, automated email sequences, attendee engagement analytics | Starts at $79/month for premium automation and analytics |
Zoom Events and Webinars | Scalable webinar hosting with Zoom integration | Native Zoom experience, robust event registration, multi-session support | Starts at $79/month for Zoom-hosted webinars |
Zoho Meeting | Affordable, simple webinar and meeting solution | Budget-friendly, integrated VoIP, simple interface | Starts at $3/host/month for up to 10 attendees |
Adobe Connect | Highly interactive and customizable virtual classrooms | Breakout rooms, persistent virtual spaces, deep custom branding | Starts at $50/month; varies based on engagement features |
BigMarker | All-in-one webinar marketing and automation | Automated webinars, customizable landing pages, built-in marketing tools | Custom pricing; tailored for marketers and enterprises |
ClickMeeting | Flexible webinar hosting with monetization features | Polls, monetization, webinar funnels for lead generation | Starts at $30/month; scales with webinar attendees |
Wistia | Video-driven webinars with strong analytics | Advanced video hosting, webinar replays, detailed audience insights | Custom pricing; video-focused with marketing tools |
WebinarGeek | User-friendly webinars with built-in engagement tools | Live polling, Q&A, easy integrations with marketing tools | Starts at €39/month for 50 live viewers |
Zoho Webinar | Seamless integration with Zoho’s ecosystem | Seamless CRM and Zoho integration, real-time attendee tracking | Starts at $8/user/month for 25 attendees |
Goldcast | B2B marketing-focused virtual event platform | High-production value virtual events, built-in networking tools | Custom pricing; designed for B2B marketers and |
I use webinar software to host and manage virtual events, like product demos, workshops, and team meetings. It handles everything from streaming video and sharing slides to engaging the audience with polls, Q&A, and chat features.
I spent weeks working alongside different teams, including sales, marketing, training, and event planning to test what webinar software does well, where it falls short, and if it’s worth your time. I also used artificial intelligence to analyze product reviews on G2, understanding real users' needs, motivations, and pain points.
In addition, I checked out G2’s Grid Reports to see how these webinar software stack up. In cases where I couldn’t personally test a tool due to limited access, I consulted a professional with hands-on experience and validated their insights using verified G2 reviews. The screenshots featured in this article may be a mix of those captured during testing and ones obtained from the vendor’s G2 page.
The best webinar software solutions make connecting with people, building trust, and sharing ideas easy without distractions or technical hiccups. For me, it’s essential because it keeps the experience smooth and professional, ensuring I can focus on delivering value while the software takes care of the tech.
was the global webinar software market value in 2024, projected to reach $9.24 billion by 2031.
Source: Verified Market Research
While evaluating webinar software solutions for writing this article, I focused on the following factors.
By considering these factors, I’ve been able to choose webinar software that works for me. Over the last few weeks, I tested more than 25 webinar platforms based on these criteria. The top 11 that made the cut stood out because of their ease of use, scalability, performance, audience engagement, and analytics.
To be included in the webinar software category, a product must:
*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.
Let’s talk about Webex Events & Webinars, one of the most versatile tools I’ve used to host virtual events. Ranked as a Leader on the G2 Webinar Software Grid, Webex continues to be a top choice for enterprise-level security and scalability
Whether you’re managing an internal company town hall, a marketing webinar, or a large-scale global conference, this platform offers a solid mix of ease, features, and reliability.
I love how Webex Events & Webinars consistently delivers HD video and crystal-clear audio, making it a favorite for professional settings. There’s a built-in noise cancellation feature powered by Cisco’s AI, a lifesaver for those unexpected barking dogs or background chatter during live events.
I was impressed by how this webinar platform supports scalable events, from a 10-person webinar to a 10,000-person conference and everything in between. It runs everything smoothly, even with a massive audience, with no lag or awkward moments.
Then there are the features that cater to both hosts and participants. Screen sharing is seamless. Plus, I could integrate with apps like Microsoft 365 and Google Workspace for syncing schedules, sharing content, and collaboration. I also love the polling and Q&A tools you can use to engage your audience during longer sessions.
End-to-end encryption and role-based access controls make it a great choice for industries where data protection is critical.
I also appreciate how this platform lets you design branded registration pages, set up automated reminders, and even tailor the layout of your event interface to suit your branding.
Webex offers a solid set of collaboration tools, and once you get the hang of it, the experience is smooth. However, I initially had to navigate a bit of a learning curve, especially when setting up advanced functionalities, but it started feeling intuitive with regular use. Many G2 reviewers also highlight the platform’s reliability for large meetings, which aligns with my experience.
That said, there are a few quirks. Performance hiccups occasionally crop up, particularly if you're on an older system. I’ve run into screen-sharing glitches and some delays when loading certain tools. It’s also not the most budget-friendly option, which some G2 users mention as a consideration for smaller teams.
The mobile experience is another area where things could improve. The desktop app feels polished, but the mobile version can be clunky. I noticed that managing participants or joining breakout rooms isn’t as seamless as it should be. G2 feedback echoes this, with some users noting that mobile usability could use refinements.
Overall, Webex is a robust video conferencing tool with powerful features, especially for teams that need advanced collaboration options. While there’s room for improvement, particularly in performance stability and mobile experience, it remains a strong contender in the space.
“There are some times when the users may face technical issues such as problems with audio and video quality, which is often magnified when there are large meetings or when certain people have poor internet connectivity. Moreover, although the platform has many functions, I have noticed that it would be better if there were more options for making changes in the application, as the meeting setup would be more creative.”
- Webex Events & Webinars Review, Kashish G.
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If you're like me and want straightforward and hassle-free webinar tools, Livestorm hits the mark. This is a browser-based webinar platform, meaning there are no downloads or tech drama.
Livestorm uses WebRTC and WebSocket tech to keep things real-time and low-latency, so it's smooth sailing whether I’m hosting or attending. It’s not picky about devices—desktop, laptop, phone—it works everywhere. If I’m hosting, I always use my laptop for the best experience.
Livestorm isn’t just for live webinars. I’ve used it to run on-demand sessions and even pre-recorded presentations. Need to stream from YouTube or Twitch? No problem. It’s like having a one-size-fits-all solution for events.
What makes Livestorm shine for me is how easy it is to interact with attendees. I’ve run polls, answered live Q&A questions, and even chatted in real time, all without breaking a sweat. It’s built for audience engagement, and it shows.
I’ll be honest: if you stick with the basic plan, you will feel some limitations. Advanced features like detailed analytics and higher attendee limits are locked behind more expensive tiers. I felt this when trying to dig deeper into reporting. Some G2 users also point out that while the platform covers the essentials, scaling up requires a bigger investment.
Performance-wise, the platform is solid, but your experience depends on your internet connection. I had a couple of moments where lag disrupted a session. If your connection isn’t stable, a wired setup with at least 5 Mbps is the way to go. G2 feedback reflects similar experiences, with some users emphasizing the importance of bandwidth for smooth sessions.
The reporting tools are useful for quick insights, like tracking participation, but if you're a data nerd like me, you might want something more detailed. G2 users who rely on deep analytics have shared similar feedback, wishing for more robust reporting options.
Livestorm is a well-rounded platform for hosting webinars, especially for those who prioritize ease of use. While premium features and performance stability could be improved, it remains a strong choice for businesses looking for a reliable solution.
“My one feedback would be that it can be challenging when I'm presenting, as I have to move back and forth between tabs to engage with comments. It would be interesting to have a feature where we can implement the presentation into Livestorm too.”
- Livestorm Review, Rachel T.
Picture this: You’re about to host an event that needs to wow everyone. Enter Zoom Events and Webinars, your backstage pass to deliver the ultimate online experience.
I love how Zoom Webinars lets you host large broadcasts like virtual classrooms, product launches, or company-wide meetings with crystal-clear video and audio. It can handle up to 100,000 attendees and up to 100 panelists, which is perfect for those big-deal events.
I also appreciate the engagement tools like Q&A, polls, reactions, and the option to stream directly to YouTube or embed it on the website.
With Zoom Events, we weren’t limited to just a single webinar; we could host full virtual conferences complete with multiple sessions, ticketing options, and even a virtual lobby for attendees to network. My favorite part? The Expo Floor. If you’ve got sponsors or exhibitors, this feature lets you create virtual booths, which makes your event feel much more legit and interactive.
I am also a big fan of the customization they offer. You can brand your event however you like and manage registrations, ticketing, and analytics all from one place. It’s basically event-planning heaven for a virtual setting.
Zoom Webinars is a reliable choice for structured, presentation-style events. It’s easy to set up, and the familiar Zoom interface makes it accessible for hosts and attendees. I appreciated how smooth the broadcasting experience was, and many users on G2 highlight its simplicity when hosting large-scale events with minimal technical friction.
However, the format leans heavily toward one-way communication. While that’s great for straightforward presentations, I found it restrictive when fostering real-time interaction. According to G2 feedback, some users feel the engagement tools, like Q&A and chat, help, but they don’t match the interactivity of a fully collaborative platform.
Connectivity is another factor to consider. A strong internet connection is essential; the whole event can be affected if the host’s connection drops. I also noticed that mobile users sometimes experience a slight lag compared to desktops. Reviews on G2 suggest similar experiences, with users pointing out occasional performance inconsistencies depending on the device.
The pricing structure can also feel a bit complex. With multiple subscription tiers and add-ons, finding the right plan without overcommitting takes some effort. Even then, there are a few limitations—polling, for instance, has a cap on the number of questions, and sessions max out at 30 hours. Some reviewers on G2 have also mentioned they’d like more flexibility in customization and pricing options.
“I am not as impressed with their transcription. For some reason, they make using Otter.ai as the transcription tool harder than it used to be, likely to promote their own service. I have to use an external device to transcribe the webinars in Otter.ai.”
- Zoom Events and Webinars Review, Brenda K.
I’ve been using Zoho Meeting for a while now, and honestly, it’s a tool that does many things right. But let’s get into the details.
If you’re already using other Zoho products, the integration is seamless. Everything syncs up beautifully, from your CRM to your calendar, making the workflow smooth. There are no extra downloads or fuss; just open it in your browser and go. I also love that it’s completely web-based. You can join or host meetings without downloading anything, which has saved me more than once when I was on the go.
The security is solid, too. Zoho Meeting uses datagram transport layer security (DTLS) and secure real-time transport protocol (SRTP) encryption for audio and video, TLS protocol version 1.2, and SHA-256 certificates. Basically, your meetings are locked down, which is especially reassuring if you’re handling sensitive info.
One of my favorites is the recording capability. It’s so convenient to save meetings to the cloud and access them later. Plus, it’s easy to set up reminders, auto-response emails, and even custom landing pages for webinars. The video streams in HD, and the audio is Dolby-enhanced. There’s even an option to tweak the camera’s aspect ratio, which I found surprisingly useful for presentations or different group setups.
I was disappointed that breakout rooms aren’t included in the basic plan. This felt like a limitation for team brainstorming sessions. Reviews on G2 also mention that some essential collaboration features, like whiteboards for webinars, are locked behind higher-tier subscriptions. While the pricing is fair, the paywalls around these features can be restrictive, especially if you're just starting out or working with a tight budget.
Performance-wise, Zoho Meeting works well under normal conditions, but it’s not the best for low-bandwidth environments. You might encounter hiccups like bridge disconnections or lag if your internet connection is shaky. G2 feedback reflects similar experiences, with some users noting occasional stability issues when working with slower connections.
The platform also has a participant limit of 250, which is fine for most use cases but might be a dealbreaker if you plan larger webinars. Some G2 reviewers highlight this limitation, particularly for businesses looking to scale their virtual events.
All things considered, Zoho Meeting is a solid option for small to mid-sized teams, offering good value for the price. While there are some limitations, especially in feature availability and performance in low-bandwidth conditions, it remains a viable choice for those looking for an affordable yet functional video conferencing tool.
“The meeting bridge quality and calendar integration have issues. especially when I edit the calendar, the updated calendar invite will not go to the recipients. And bridge quality is not optimized for network low bandwidth and often we encounter issues bridge disconnecting and breaking a lot consistently faced the issue.”
- Zoho Meeting Review, Kalaiselvan P.
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When I started using Adobe Connect, I wasn’t sure what to expect.
Adobe Connect offers tools like screen sharing, whiteboarding, breakout rooms, and polls. These features have been invaluable for me in facilitating interactive and dynamic meetings.
One of the standout features for me is the ability to create personalized meeting layouts. This flexibility allows me to tailor the virtual environment to fit the specific needs of each session, enhancing engagement and productivity.
I also love setting up a virtual room once and reusing it for recurring meetings. This consistency saves time and ensures a familiar environment for participants.
Adobe Connect is packed with advanced features, making it a powerful platform for hosting interactive virtual sessions. Customization is one of its strong points, allowing hosts to create unique meeting layouts and engagement tools. I can see why many users on G2 appreciate its flexibility, especially for training sessions and webinars that require a high level of control over content and interactions.
That said, getting comfortable with Adobe Connect takes time. The initial setup isn’t the most intuitive, and I had to invest a fair amount of effort into understanding its extensive feature set. G2 feedback echoes this, with some users mentioning a steep learning curve.
While the platform delivers high-quality audio and video, I’ve noticed occasional inconsistencies. There have been moments where audio would briefly cut out, or video would lag, which can be disruptive during live sessions. According to reviews on G2, other users have reported similar performance hiccups, particularly when managing large audiences or multimedia-heavy presentations.
Performance can also suffer when sessions involve many participants or extensive multimedia usage. I’ve experienced occasional slowdowns, making interactions feel a bit sluggish. Several G2 reviewers note that while the platform is powerful, optimizing performance requires a strong internet connection and a well-configured setup.
Adobe Connect offers a robust tool suite for those needing deep customization and interactivity. While the learning curve, occasional performance issues, and resource demands may require patience, the platform remains a solid choice for businesses and educators looking for a feature-rich virtual meeting solution.
“The pricing. I heard so many people complaining about the pricing. Even worse, when you want to cancel the plan, there will be another cancelation fee.”
- Adobe Connect Review, N F.
BigMarker is a powerhouse platform for hosting virtual events, webinars, and large-scale conferences.
I like how customizable BigMarker is. You can create branded landing pages and adjust everything from colors to logos. The ability to add interactive tools like live polls, Q&A, and surveys made my events way more engaging. It feels like you’re building something uniquely yours, not just slapping your content into a template.
The platform also offers powerful automation features. I could pre-record sessions and set them to go live at specific times. This includes features like automated email reminders, follow-ups, and integrations with CRM tools, which saved me a ton of time.
Now, if you’re handling big events, this platform shines. I’ve hosted conferences with 250+ attendees without a hitch. Plus, its cloud-based architecture means you don’t need a super-fast internet connection to make things run smoothly. There’s even a robust suite of marketing tools that lets you create promotional pages and track analytics.
The software runs seamlessly on different operating systems, including Windows, macOS, iOS, Android, and browsers. Whether attendees were joining from their phones or desktops, everything looked consistent and professional.
The platform delivers a professional webinar experience with strong engagement tools and a well-optimized desktop version. Many G2 reviewers highlight its reliability for structured events, especially for multi-speaker presentations.
That said, the mobile app doesn’t quite match up. I noticed image quality issues and limited functionality, which G2 users have also flagged as challenging for attendees who prefer joining via phone.
Managing multi-session events can feel clunky since each session is a separate webinar. I also experienced syncing delays when making last-minute schedule changes. G2 feedback echoes this, noting that complex events require extra coordination effort.
Pricing isn’t the most budget-friendly, and I was surprised that direct broadcasting to platforms like Facebook or Instagram wasn’t an option. Many G2 users see this as a missed opportunity for broader audience reach.
All things considered, BigMaker is a solid webinar platform, but mobile functionality, event management, and social streaming improvements could make it even stronger.
“The downsides of using BigMarker include the additional cost of the exhibitor booths to look like an actual company listing versus using a PDF for their profile, there is no ability for attendees to upload photos to a gallery, there is no ability to integrate a Twitter/X social media feed based on hashtag, and there is no downloads area for speaker’s presentations or handouts as one has to use a link to a website file.”
- Bigmarker Review, Cassie S.
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I’ve used ClickMeeting for webinars, virtual meetings, and even some training sessions, and I have to say it’s a pretty solid tool for the job.
Whether I needed a quick meeting with my team or a full-scale webinar for an audience, ClickMeeting delivered. It handles up to 1,000 participants in webinar mode, which is perfect for scaling up when needed.
Honestly, the audio and video quality impressed me. It’s consistent and professional, giving my sessions a polished feel. The screen-sharing feature worked like a charm during presentations—no lags or hiccups.
I also love how ClickMeeting lets you customize your webinar rooms, waiting areas, and event layouts. It’s such a small touch, but it makes a big difference in professionalism.
I’m a Google Workspace user, and being able to sync ClickMeeting with my calendar and email made planning and follow-ups ridiculously easy. It also integrates with Microsoft Office, which is a plus if you’re in that ecosystem. I also appreciate the detailed engagement, attendance, and performance analytics.
ClickMeeting's interface is straightforward, making it easy to set up and manage sessions without a steep learning curve. Many G2 reviewers appreciate its simplicity, especially for businesses and educators running frequent webinars.
However, I noticed minor connectivity issues when hosting larger webinars with 500+ participants. It wasn’t a dealbreaker, but I did experience occasional hiccups that stood out compared to smaller sessions. Some G2 users have mentioned similar observations, noting that while ClickMeeting performs well in most cases, larger-scale events may require additional stability improvements.
Another thing I noticed was the audio and video sync. During big events, there were rare but noticeable moments where the audio didn’t quite match up with the video. While it didn’t happen often, I kept an eye on it. G2 feedback reflects similar experiences, with some users pointing out that high-traffic events can sometimes introduce slight sync delays.
Inviting participants also felt a little clunky. Managing bulk invites wasn’t as smooth as I’d hoped, especially when handling large audiences. Some users on G2 have pointed out that while the platform excels in many areas, streamlining the registration and invitation process could enhance the overall experience.
“One of the drawbacks is the lack of possibility to start recording the event before initiating the 'start' event. This would be helpful and make the post-editing options easier. Additionally, it would offer the presenter additional time to prepare before speaking. Presenters often start speaking while waiting for the event to start recording, even though they are warned to wait.”
- ClickMeeting Review, Caroline K.
You know when you find a tool that feels like it was made for you? That’s Wistia for me. I have used it to host videos, analyze analytics, and make my content stand out.
I love how easy it is to use, making video uploads completely stress-free. Embedding videos into my website is just as simple and seamless. The customizable video player alone is worth it—it’s sleek, lightning-fast, and branded to fit seamlessly with my site’s look. You can tweak the player to match your brand colors, add clickable CTAs, and even include email collection forms.
I love how Wisita’s analytics tools let you see exactly how your audience engages. I can track viewer drop-off points and click-throughs and even get heatmaps showing where people pause and rewind. This data makes it easy to tweak my content for maximum impact. Wistia plays beautifully with tools like HubSpot, Marketo, and Salesforce, so all my data flows seamlessly into my CRM.
I’ve also used its turnstile feature to collect email addresses directly from videos, a game-changer for lead generation. Also the channels feature lets me create a binge-worthy experience by organizing videos into a clean, Netflix-style layout.
Wistia has a few pain points. The built-in editing tools are quite basic, so if you hope to make substantial edits within Wistia, you’ll need to look elsewhere. Pricing is another consideration. It’s definitely on the premium side. While the ROI makes sense for heavy users like me, I can see how smaller businesses or newcomers might find the cost steep. Some G2 reviews reflect this, with users noting that while Wistia delivers strong value, the pricing structure can be a hurdle.
Despite excelling in its core functionalities, Wistia lacks some advanced features you might expect from a high-end platform. I found the absence of AI-based captioning and transcription surprising, and the options for interactive video elements feel limited compared to other tools. Several G2 users have also pointed this out, wishing for more automation and engagement-driven features.
Managing a large video library can also feel a bit cumbersome. The interface is clean, but navigation can be slow or clunky when dealing with a high volume of content. I’ve seen similar feedback on G2, with users mentioning that while Wistia’s organization tools are solid, scaling up can introduce workflow challenges.
“One thing I dislike about Wistia is that some of its features can be a bit pricey, especially for smaller businesses or solo creators. While the platform offers a lot of value, the cost can increase if you need access to their more advanced tools and capabilities.”
- Wistia Review, Aaron E.
If you’ve ever run a webinar, you know how overwhelming it can get—managing invites, setting up reminders, and ensuring everything runs smoothly. After exploring it, I can confidently say WebinarGeek is a reliable co-pilot for your webinars.
I like how this platform lets you create live, on-demand, or hybrid webinars with just a few clicks. Plus, it supports multiple formats like slideshows, video integration, and screen sharing. I also appreciate the live interaction features like live polls, Q&A sessions, and real-time chat it offers to help you engage with your audiences.
I appreciate the analytics dashboard, which gives you granular insights like viewer engagement rates, drop-off points, and even individual attendee activity. You can build custom email campaigns directly in the platform, complete with automated reminders and follow-ups.
A couple of things stood out to me as areas for improvement. The email template customization options felt somewhat limited, which can be challenging if you aim for highly personalized campaigns. Some users on G2 have noted similar problems, mentioning that while the email tools work well for standard use cases, they lack the flexibility of more advanced marketing platforms.
Another feature I found missing was a semi-private webinar mode. While the platform supports public and private events, there’s no in-between option for more controlled access, which some users might miss. G2 feedback suggests that a more flexible privacy setting could enhance the platform’s appeal for businesses managing different audience types.
That said, customer support does deserve a shoutout. Whenever I hit a wall, their team was quick to help me out. They’re responsive and friendly, which made a big difference when I felt stuck.
“I don’t like the fact that we can't have a semi-private Q&A: we can't moderate questions if they are not public”
- WebinarGeek Review, Anthony F.
When I first used Zoho Webinar, I was genuinely impressed by its sleek and user-friendly interface. Navigating the platform felt natural, and setting up my first session was a breeze. The platform seems to prioritize simplicity without compromising on functionality.
One thing that stood out to me was the high-quality video streaming. Whether you're hosting a casual discussion or a professional webinar, the video quality makes it feel polished and professional. Plus, the customizable registration forms are a lifesaver when capturing attendee details and keeping things organized.
However, I feel there are some areas for improvement. The recording feature could be better, audio quality isn’t always crisp, so some post-production may be needed. Managing large participant groups also feels clunky, and I’d love to see deeper analytics and better export options. G2 users echo this, noting room for improvement in reporting features.
Storage costs can add up quickly if you save frequent recordings, and the integration learning curve might be steep for those new to Zoho. Some G2 reviewers mention that while the integrations are powerful, onboarding could be smoother.
Lastly, while Zoho Meeting integrates well within its ecosystem, the new users' learning curve can be steep. If you’re unfamiliar with Zoho’s suite of products, it may take some time to get comfortable with the platform. Some reviewers on G2 have mentioned that while the integrations are powerful, onboarding could be more streamlined for beginners.
“I did start with the free plan for some applications, and while it's a good way to get started, I found that some advanced features I needed were only available in the paid plans. This is understandable, but having more functionality in the free plans would have been appreciated, especially for small businesses.
Performance has generally been good, but there were a couple of instances where I experienced slow loading times or minor glitches. It didn't happen often, but it's worth mentioning.”
- Zoho Webinar Review, Prashanti G.
When I first started using Goldcast, I was genuinely impressed by how intuitive it felt. They designed this virtual events platform specifically for someone who doesn’t want to spend hours figuring things out.
It’s super easy to set up events and manage content. I found the content lab is a lifesaver, it lets you organize and optimize event materials without breaking a sweat.
One of my favorite things about Goldcast is the behind the scenes console. It gives you complete control, like a director orchestrating a live show. I also appreciate that Goldcast integrates well with tools like HubSpot and Salesforce. It's also packed with features like attendee engagement metrics, built-in Q&A, and even polls, making it super handy for both event hosts and attendees.
The platform makes managing events and email campaigns easy with smooth integrations and a responsive customer support team. Many G2 reviewers appreciate its reliability and its ability to streamline event organization.
However, some things feel a bit rigid to me. Designing email templates or updating the event page can be more manual than I’d like. While integrations generally work well, I’ve run into occasional hiccups. To their credit, support is quick to resolve issues. G2 feedback reflects similar experiences, with users praising the support team while noting room for more automation.
I also wish the survey tools were more advanced. They’re fine for basic needs, but when I need something more detailed, they lack. Some G2 users mention the same, hoping for more customization and deeper analytics.
“There are just a couple of things we’d love to see improved. It would be great if we could schedule automated emails at our preferred times rather, and as we operate in various countries across Europe, I would love to see the Content Lab expand to include other languages than just English so we can take full advantage of this great feature.”
- Goldcast Review, Denise C.
Zoom Events and Webinars is consistently one of the highest-rated platforms for ease of use, reliability, and scalability. Webex Events & Webinars is highly rated for enterprise security, while Livestorm is a top choice for automation and engagement.
Webex Events & Webinars and Zoom Events are the top choices for enterprises. Webex is known for security and integrations, while Zoom is widely used for its easy adoption. Goldcast is also gaining traction among B2B enterprises for its marketing-focused event capabilities.
BigMarker, Goldcast, and Zoom Events excel at large-scale events. BigMarker offers custom branding and automation, Goldcast focuses on high-quality production and analytics, and Zoom Events is great for multi-session conferences and networking.
BigMarker is ideal for tech teams needing deep integrations and branding. Livestorm is great for automation and audience engagement, while Adobe Connect offers interactive experiences with breakout rooms and persistent meeting spaces.
BigMarker and Zoom Events provide end-to-end solutions. BigMarker is best for marketing automation and lead generation, while Zoom Events offers ticketing, multi-track event hosting, and attendee management in one platform.
Zoho Webinar, ClickMeeting, and WebinarGeek are strong choices. Zoho Webinar integrates with Zoho’s business suite, ClickMeeting is flexible for different event types, and WebinarGeek offers solid marketing automation features.
For general use, Zoom Events and Webinars leads in ease of use. BigMarker is best for marketing, Livestorm excels in automation, Wistia provides top-tier branding, and Webex is the enterprise security favorite.
Livestorm is great for automation, Goldcast is designed for B2B lead generation, and ClickMeeting offers affordability and flexibility. These platforms cater to different startup needs, from audience engagement to cost-effective scaling.
Follow the steps below to run a better webinar:
Finding a free webinar platform that supports up to 500 participants can be challenging, as most free plans have participant limits well below this number. Platforms like Zoho Webinar and Google Meet let you host 100 participants for free.
Livestorm, WebinarGeek, and Demio are some of the best evergreen webinar platforms.
When I’m picking a webinar software, it’s not just about the coolest features or the biggest audience capacity. The first thing I look at is audience size. If I'm hosting a small workshop, there’s no sense in paying for a platform that handles thousands of participants.
Next, I always check out the features. Do I need interactive tools like Q&A, polls, or breakout rooms? Or is it more important to have smooth integrations with my CRM or email tools? I also consider if the webinar software is user-friendly for both me and my attendees.
Budget is always on my mind, too. While free plans are great to start with, premium tiers often have the flexibility and advanced features I need. And I can’t forget technical reliability. Nothing is worse than dealing with audio dropouts or video glitches in the middle of an event.
In the end, the best webinar software for me is one that balances my needs, budget, and audience expectations. I like to take my time, test out free trials, and ask many questions before committing. After all, a great webinar experience starts with the right platform.
I hope this list of the best webinar software systems helps you compare platforms and pick the right one for your needs.
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Sudipto Paul is a Sr. Content Marketing Specialist at G2. With over five years of experience in SaaS content marketing, he creates helpful content that sparks conversations and drives actions. At G2, he writes in-depth IT infrastructure articles on topics like application server, data center management, hyperconverged infrastructure, and vector database. Sudipto received his MBA from Liverpool John Moores University. Connect with him on LinkedIn.
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